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Xcode 5 Developer Reference
by Richard WentkDesign, code, and build amazing apps with Xcode 5Thanks to Apple's awesome Xcode development environment, you can create the next big app for Macs, iPhones, iPads, or iPod touches. Xcode 5 contains gigabytes of great stuff to help you develop for both OS X and iOS devices - things like sample code, utilities, companion applications, documentation, and more. And with Xcode 5 Developer Reference, you now have the ultimate step-by-step guide to it all. Immerse yourself in the heady and lucrative world of Apple app development, see how to tame the latest features and functions, and find loads of smart tips and guidance with this practical book. Shows developers how to use Xcode 5 to create apps for OS X and the whole family of iOS devices, including the latest iPhones, iPads, and iPod touchesCovers the Xcode rapid development environment in detail, including utilities, companion applications, and moreIncludes a companion website with sample code and other helpful filesWritten by an experienced developer and Apple-focused journalist with solid experience in teaching Apple developmentIf you want to create killer Apple apps with Xcode 5, start with Xcode 5 Developer Reference!
XDA Developers' Android Hacker's Toolkit
by Jason Tyler Will VerduzcoMake your Android device truly your ownAre you eager to make your Android device your own but you're not sure where to start? Then this is the book for you. XDA is the world's most popular resource for Android hacking enthusiasts, and a huge community has grown around customizing Android devices with XDA. XDA's Android Hacker's Toolkit gives you the tools you need to customize your devices by hacking or rooting the android operating system.Providing a solid understanding of the internal workings of the Android operating system, this book walks you through the terminology and functions of the android operating system from the major nodes of the file system to basic OS operations. As you learn the fundamentals of Android hacking that can be used regardless of any new releases, you'll discover exciting ways to take complete control over your device.Teaches theory, preparation and practice, and understanding of the OSExplains the distinction between ROMing and themingProvides step-by-step instructions for Droid, Xoom, Galaxy Tab, LG Optimus, and more Identifies the right tools for various jobs Contains new models enabling you to root and customize your phoneOffers incomparable information that has been tried and tested by the amazing XDA community of hackers, gadgeteers, and techniciansXDA's Android Hacker's Toolkit is a simple, one-stop resource on hacking techniques for beginners.
Xero For Dummies
by Heather SmithYour comprehensive guide to using Xero Keeping your business running smoothly has never been easier with Xero. You’re in good hands with Xero For Dummies, the only book endorsed by Xero. With the tips and tricks included in this helpful guide, you can easily tackle tasks like accounts payable, invoices, and estimates. It’s packed with easy to follow explanations and instructions on how to use this popular accounting software. It’s like having a personal accountant at your fingertips! The latest update to this useful reference shows how you can use Xero for more than a simple spreadsheet. It includes how to set up your account from scratch, convert your business from another accounting software to Xero, and use Xero to its full potential. It includes these essential topics: Customize the Xero set-up for your business Manage your daily activities with contacts, accounts, sales, and payables Organize suppliers and customers Automate your weekly and monthly reporting routines Track inventory and monitor your business Sync seamlessly across other business platformsFilled with real-world scenarios that shows how you can use Xero every day in your business, Xero For Dummies can help you get your paperwork done quickly, so you can spend your valuable time running your business. Pick up your copy of Xero For Dummies to make that your reality.
XML For Dummies
by Ed Tittel Lucinda DykesSee how XML works for business needs and RSS feedsCreate consistency on the Web, or tag your data for different purposesTag -- XML is it! XML tags let you share your format as well as your data, and this handy guide will show you how. You'll soon be using this markup language to create everything from Web sites to business forms, discovering schemas and DOCTYPES, wandering the Xpath, teaming up XML with Office 2003, and more.Discover how to* Make information portable* Use XML with Word 2003* Store different types of data* Convert HTML documents to XHTML* Add CSS to XML* Understand and use DTDs
XSLT 2.0 and XPath 2.0 Programmer's Reference
by Michael KayCombining coverage of both XSLT 2.0 and XPath 2.0, this book is the definitive reference to the final recommendation status versions of both specifications. The authors start by covering the concepts in XSLT and XPath, and then delve into elements, operators, expressions with syntax, usage, and examples. Some of the specific topics covered include XSLT processing model, stylesheet structure, serialization, extensibility, and many others. In addition to online content that includes error codes, the book also has case studies you'll find applicable to your own challenges.
XSLT For Dummies (For Dummies Ser.)
by Richard WagnerRestructuring information in an XML document so that it works in other formats used to be a time-consuming ordeal involving lots of blood, sweat, and tears. Now XSLT (Extensible Stylesheet Language Transformations) makes the process nearly instantaneous. Just provide an example of the kind of information you’d like to see, and XSLT does the rest. With XSLT you can effortlessly transform XML documents into virtually any kind of output, including other XML documents and HTML pages. But mastering XSLT can be tricky, especially if you’ve never worked with XML or HTML; and most books on the subject are written for people who have. Here comes XSLT For Dummies to the rescue! XSLT For Dummies is your ticket to quickly mastering XSLT—no matter what your prior programming experience. Writing in easygoing, plain English, XML pro Richard Wagner provides expert advice, step-by-step guidance, and tons of crystal-clear examples to help you harness the power of XSLT to transform documen ts. In no time you’ll: Understand how XSLT works with XSL and XPath Experiment with templates, stylesheets, and expressions Perform HTML transformations Master XPath data types and functions Combine XSLT stylesheets Explore cool XSLT programming tricks XSLT For Dummies works from the ground up, starting with a practical introduction of the “X-Team”—XML, XSL, XSLT, and X-Path—and instructions on how to write a XSLT stylesheet. From there it quickly moves onward and upward through the whole range of important XSLT topics, including: Transforming with stylesheets Understanding and using template rules Using XPath to locate nodes in XML documents Combining XSLT stylesheets and adding processing instructions Debugging XSLT transformations Ten XSLT processors available online It doesn’t matter whether you’re a babe in the woods who can’t tell a “tag” from an element, or you’re an old pro at creating XML documents, XSLT For Dummies offers you a fun, easy way to explore and take full advantage of Extensible Stylesheet Language Transformations.
Yahoo! Web Analytics
by Dennis R. MortensenYahoo! Web Analytics teaches readers how to collect data, report on that data, and derive useful insights using Yahoo!'s free Web analytics tool . This detailed resource from Yahoo!'s Director of Data Insights discusses the why of Web analytics as well as the how while revealing secrets and tricks not documented elsewhere. The thorough book also offers step-by-step instructions and advanced techniques on everything from using data collection groupings to creating compelling data visualizations. It's a must-read for all analytics professionals and those who want to be.
Yelp for Business: The Quick-Start Guide to Managing Your Reviews
by Gradiva Couzin Jennifer GrapponeWhile most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelp's demographics and then shows how to best use Yelp's features, including how to claim your business listing and craft a compelling presence. The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews—good or bad—are posted, and when paid membership and promotional options should be considered. It’s a great introduction to the crucial Yelp reviews platform and will also include promotion and a coupon for the upcoming Five Stars: Putting Online Reviews to Work for Your Business book (January 2014).
You CAN Stop Stupid: Stopping Losses from Accidental and Malicious Actions
by Ira Winkler Tracy Celaya BrownStopping Losses from Accidental and Malicious Actions Around the world, users cost organizations billions of dollars due to simple errors and malicious actions. They believe that there is some deficiency in the users. In response, organizations believe that they have to improve their awareness efforts and making more secure users. This is like saying that coalmines should get healthier canaries. The reality is that it takes a multilayered approach that acknowledges that users will inevitably make mistakes or have malicious intent, and the failure is in not planning for that. It takes a holistic approach to assessing risk combined with technical defenses and countermeasures layered with a security culture and continuous improvement. Only with this kind of defense in depth can organizations hope to prevent the worst of the cybersecurity breaches and other user-initiated losses. Using lessons from tested and proven disciplines like military kill-chain analysis, counterterrorism analysis, industrial safety programs, and more, Ira Winkler and Dr. Tracy Celaya's You CAN Stop Stupid provides a methodology to analyze potential losses and determine appropriate countermeasures to implement. Minimize business losses associated with user failings Proactively plan to prevent and mitigate data breaches Optimize your security spending Cost justify your security and loss reduction efforts Improve your organization’s culture Business technology and security professionals will benefit from the information provided by these two well-known and influential cybersecurity speakers and experts.
You Should Test That
by Chris GowardLearn how to convert website visitors into customersPart science and part art, conversion optimization is designed to turn visitors into customers. Carefully developed testing procedures are necessary to help you fine-tune images, headlines, navigation, colors, buttons, and every other element, creating a website that encourages visitors to take the action you seek. This book guides you through creating an optimization strategy that supports your business goals, using appropriate analytics tools, generating quality testing ideas, running online experiments, and making the adjustments that work. Conversion optimization is part science and part art; this guide provides step-by-step guidance to help you optimize your website for maximum conversion ratesExplains how to analyze data, prioritize experiment opportunities, and choose the right testing methodsHelps you learn what to adjust, how to do it, and how to analyze the resultsFeatures hands-on exercises, case studies, and a full-color insert reinforcing key tacticsAuthor has used these techniques to assist Fortune 500 clientsYou Should Test That explains both the "why" and the "how" of conversion optimization, helping you maximize the value of your website.
Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments
by Sol RashidiPractical and proven AI deployment strategies for non-technical business leaders In Your AI Survival Guide: Scraped Knees, Bruised Elbows, and Lessons Learned from Real-World AI Deployments, business executive and technologist Sol Rashidi delivers an insightful and practical discussion of how to deploy artificial intelligence in your company. Having helped IBM launch Watson in 2011, Sol has first-hand knowledge of the ups, downs, and change management intricacies that can help you with a successful deployment beyond all the AI hype. She walks you through various frameworks for how to establish your AI strategy, pick your use cases, prepare your non-technology teams, and overcome the most common obstacles standing in the way of successfully implementing AI in your business, based on her many years of deploying AI projects in businesses, which few can claim. Sol demystifies the topic of artificial intelligence in a way that business leaders and business owners—and those who want to be more business minded—can easily understand. The book also offers: Real-world use cases from ten different industries, including retail, healthcare, energy, insurance, agriculture, and more; ten different functions, including supply chain, manufacturing, procurement, legal, and more; and personal stories, anecdotes, and insights gained from implementations Techniques for facilitating executive-level buy-in for your most ambitious and promising AI strategies Jargon-free and accessible language that simplifies a seemingly complicated topic And practical advice that’s not based on AI hype Perfect for executives, managers, directors, founders, entrepreneurs, practitioners and other non-technical business leaders, Your AI Survival Guide is the ideal guide to help you deploy artificial intelligence in your business and increase your chances of success whether your business goal is top-line growth, increased productivity, or efficiency gains without having to add headcount as the go-to answer.
Your Google Game Plan for Success
by Joe TeixeiraGet the most out of Google's trifecta of tools and optimize your Web presence! Savvy marketers are always searching for new ways to attract and keep online customers. Google's array of online tools plus the techniques and tips in this expert guide help you unlock the mystery of doing business in the digital age. Learn the basics of Google AdWords, Analytics, and Website Optimizer-and then discover how to use this powerful trifecta together to help you track, extract, and analyze data and make necessary changes. Topics include cost-per-click advertising, conversion tracking, how to apply what you're learning, and much more. Brings you up to speed on Google AdWords, Analytics, and Website Optimizer Shows how to use each tool individually-and then together as a powerful trio to track, analyze, and optimize your Web presence Topics include the basics of CPC (cost per click) and how to use Google's Ad Planner, the AdWords Editor, and conversion tracking Covers how to install tracking code in your Web site, what reports are available and how to use them, testing, applying what you learn, and much more Start increasing ROI, online sales, and web site traffic quality with Google tools and the insights and techniques in this expert guide.
Your Project Management Coach
by Bonnie Biafore Teresa StoverA pragmatic approach to project managementMany projects fail to deliver on time or on budget, or even to deliver a workable product that satisfies the customer. While good project management goes a long way towards ensuring success, managers often fail to follow the plans they implement. This unique guide helps you understand and successfully handle project management, once and for all. Covering practical ways to solve problems you'll typically face when managing actual projects, this pragmatic book takes you through a full project management lifecycle. You'll find ample tips, tricks, and best practices--all richly illustrated with real case studies.Find out how to plan for risk, get wayward projects back on track, manage a whole portfolio of projects, and much more. Each topic in the book is mapped to the exam topics of the PMP Certification Exam, so PMP certification candidates can also use this book for test prep. The book's companion web site offers downloadable forms, templates, and checklists.Explains project management for the real world using a pragmatic approach that includes field-tested techniques, case studies to illustrate concepts, helpful tips and tricks, and downloadable contentGuides you to project management success by providing friendly advice, as if you had a friend or project management consultant at your side, discussing issues Explores how to run successful meetings, how to get wayward projects back on track, planning for risk, and how to manage multiple projects Manage your next project with a personal consultant: your own copy of Your Project Management Coach: Best Practices for Managing Projects in the Real World.
YouTube and Video Marketing
by Greg Jarboe Suzie ReiderA complete, task-based guide to developing, implementing, and tracking a video marketing strategyOnline video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization.If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.Written in the popular "Hour a Day" format, which breaks intimidating topics down to easily approachable tasks Covers previously undocumented optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Examines effective promotional tactics, how to optimize video for YouTube and search engine visibility, and metrics and analytics Includes case studies, additional resources, a glossary, information about creating and editing video, step-by-step guides, and valuable tutorials YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
YouTube and Video Marketing
by Greg JarboeFully updated with new information, including the latest changes to YouTube! If you're a marketer, consultant, or small business owner, this is the guide you need to understand video marketing tactics, develop a strategy, implement the campaign, and measure results. You'll find extensive coverage of keyword strategies, tips on optimizing your video, distribution and promotion tactics, YouTube advertising opportunities, and crucial metrics and analysis. Avoid errors, create a dynamite campaign, and break it all down in achievable tasks with this practical, hour-a-day, do-it-yourself guide. Shows you how to successfully develop, implement, and measure a successful video marketing strategy Written in the popular An Hour a Day format, which breaks intimidating topics down to easily approachable tasks Thoroughly updated with the latest YouTube functionality, helpful new case studies, the latest marketing insights, and more Covers optimization strategies, distribution techniques, community promotion tactics, and more Explores the crucial keyword development phase and best practices for creating and maintaining a presence on YouTube via brand channel development and customization Shows you how to optimize video for YouTube and search engine visibility Give your organization a visible, vital, video presence online with YouTube and Video Marketing: An Hour a Day, Second Edition.
YouTube Channels For Dummies
by John Carucci Theresa Moore Adam Wescott Stan Muller Rob CiampaCreate content and build a YouTube channel like a pro Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format. YouTube is the third most-visited website on the Internet, making it prime real estate for anyone seeking customers, celebrity, or education. If you want to harness this irresistible platform and reach a global platform, YouTube Channels For Dummies makes it easy. In no time, you'll have the know-how to create a YouTube channel with regular subscribers who watch, re-watch, and share your videos. Includes ten easy tips for growing a raptured YouTube audience Details how to enhance the viral nature of a video Shows you how to create and maintain a YouTube channel that generates views and revenue Written by the producer of a leading YouTube channel
YouTube Channels For Dummies
by Rob Ciampa Theresa Go Matt Ciampa Rich MurphyCreate a YouTube channel that draws subscribers with top-notch content YouTube has the eyes and ears of two billion monthly users. YouTube Channels for Dummies, 2nd Edition offers proven steps to attracting a chunk of those billions to your personal or business channel. This updated guide offers insight from a quartet of YouTube channel content creators, managers, marketers, and analysts as they share the secrets of creating great content, building an audience, and interacting with your viewers. The book includes information on: · Setting up a channel · Creating videos that attract viewers · Putting together a video studio · Editing your final product · Reaching your target audience · Interacting with your fans · Building a profitable business · Tips on copyright law Written for both the budding YouTube creator and the business professional seeking to boost their company’s profile on the popular social networking site, YouTube Channels for Dummies allows its readers to access the over two billion active YouTube users who log on each day. Learn how to create a channel, build a YouTube following, and get insight on content creation, planning, and marketing from established YouTube creators.
YouTube For Dummies
by Doug Sahlin Chris BotelloYouTube For Dummies takes the classic Dummies tact in helping tech novices get a handle on a popular technology that more tech-savvy audiences consider "simple." With so much content on YouTube getting media attention, more first-timers are jumping on the site and they need help. The book also helps the next step audience of users looking to add content to YouTube. Content includes:Watching the Tube - includes getting your PC ready for YouTube viewing, finding video, signing up for an account, and creating favorites.Loading Video to YouTube--covers the nuts and bolts of shooting video, transferring it to a PC, editing it, and sending it up to YouTube.Bringing Along YouTube--covers the various ways you can use YouTube video in places other than on the site. Includes mobile YouTube and adding videos to your MySpace page or another Web site.I Always Wanted To Direct--explores how to use YouTube's directors program to upload longer video, use the site for marketing, or launch your own videoblog.
The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue
by Derral EvesLearn the secrets to getting dramatic results on YouTube Derral Eves has generated over 60 billion views on YouTube and helped 24 channels grow to one million subscribers from zero. In The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue, the owner of the largest YouTube how-to channel provides the secrets to getting the results that every YouTube creator and strategist wants. Eves will reveal what readers can't get anywhere else: the inner workings of the YouTube algorithm that's responsible for determining success on the platform, and how creators can use it to their advantage. Full of actionable advice and concrete strategies, this book teaches readers how to: Launch a channel Create life-changing content Drive rapid view and subscriber growth Build a brand and increase engagement Improve searchability Monetize content and audience Replete with case studies and information from successful YouTube creators, The YouTube Formula is perfect for any creator, entrepreneur, social media strategist, and brand manager who hopes to see real commercial results from their work on the platform.
YouTube Marketing For Dummies
by Will EagleAdvice from a YouTube insider on how to creative effective campaigns YouTube is the top destination for online video. With over a billion viewers around the globe, it's also valuable real estate for marketers looking to get their message out. YouTube Marketing For Dummies shares insight from a former YouTube employee who helped large and small businesses create effective marketing campaigns. Inside, you’ll discover proven game plans for buying advertising, launching a content marketing campaign, building a branded channel and community, and evaluating the results of your work. Plus, you’ll find trusted, proven ways to get the most bang for your buck from the internet’s #1 destination for video content. Create a plan that fits your business needs Launch an ad campaign Find video creation strategies Launch a branded channel Are you ready to identify, launch, and measure a YouTube marketing campaign? Everything you need is a page away!
ZBrush Character Creation: Advanced Digital Sculpting
by Scott SpencerOffers plenty of insights and professional techniques forcreating characters for films and games, drawing from the author'sown experience on such films as Harry Potter and The Order ofthe Phoenix and The HobbitDemonstrates the author's own techniques of using traditionalsculpting and painting concepts and applying them to digital artfor greater artistryDiscover the beauty of ZBrush with this colorful, in-depthguide.
ZBrush Character Creation
by Scott SpencerZBrush's popularity is exploding giving more CG artists the power to create stunning digital art with a distinctively fine art feel. ZBrush Character Creation: Advanced Digital Sculpting is the must-have guide to creating highly detailed, lush, organic models using the revolutionary ZBrush software. Digital sculptor Scott Spencer guides you through the full array of ZBrush tools, including brushes, textures and detailing. With a focus on both the artistry and the technical know-how, you'll learn how to apply traditional sculpting and painting techniques to 3D art while uncovering the "why" behind the "how" for each step. You'll gain inspiration and insight from the beautiful full-color illustrations and professional tips from experienced ZBrush artists included in the book. And, above all, you'll have a solid understanding of how applying time-honored artistic methods to your workflow can turn ordinary digital art into breathtaking digital masterpieces.
ZBrush Creature Design
by Scott SpencerZero in on the most cutting-edge trend in creature design for film and games: ZBrush!ZBrush allows you to develop a creature for film and games in realistic, 3D format. With this book, you will learn how to create a unique creature from start to finish and search for and repair any foreseeable problems. Clear instructions guide you through using Photoshop in combination with ZBrush to finely render a creature so you can see how it will appear on screen. Experienced ZBrush author and designer Scott Spencer shows you how to start with your concept in ZBrush as a preliminary digital model and then further refine it in Photoshop in order to fabricate a hyperrealistic image.Guides you through artistic concepts to visualize your creatureWalks you through the process of conceptualizing a creature in ZBrush Details techniques for using Photoshop to refine your designEncourages you to use ZBrush as a sculpting and designing tool and then use Photoshop as a painting and finishing toolZBrush Creature Design helps you bring your creature concepts to life.
ZBrush Digital Sculpting Human Anatomy
by Scott SpencerTaking into account that many of today's digital artists -- particularly 3D character animators -- lack foundational artistic instruction, this book teaches anatomy in a coherent and succinct style. A clear writing style explains how to sculpt an accurate human figure, starting with the skeleton and working out to muscle, fat, and skin. Insightful explanations enable you to quickly and easily create and design characters that can be used in film, game, or print, and allows you to gain a strong understanding of the foundational artistic concepts. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.
ZBrush Professional Tips and Techniques
by Rick Baker Paul GabouryLearn to work effectively and creatively with all versions of ZBrush!ZBrush is used by top artists in Hollywood to model and sculpt characters in such films as Avatar, Iron Man, and Pirates of the Caribbean. In addition, this amazing technology is also used in jewelry design, forensic science, aerospace, video games, toy creation, and the medical field. Written by Pixologic's in-house ZBrush expert Paul Gaboury, this full-color, beautifully illustrated guide provides you with the ultimate tips and tricks to maximize your use of all versions of ZBrush. Reveals numerous little-known tips and tricks that exist within ZBrush, but often go unexploitedShares an abundance of helpful techniques and insights that the author has acquired from years of helping professional artists in various industriesOffers dozens of version-neutral solutions and shortcuts in areas such as sculpting, texturing, posing, rendering, and moreFeatures "Artist Spotlights" from several ZBrush experts, offering their how-to's for using the feature-rich software in today's studiosImprove your productivity and quality of work with this helpful, easy-to-understand resource.