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Multifunctional Nanoparticles for Drug Delivery Applications
by Robert K. Prud'Homme Sonke SvensonThis book clearly demonstrates the progression of nanoparticle therapeutics from basic research to applications. This book, unlike others covering nanoparticles used in medical applications, presents the medical challenges that can be reduced or even overcome by recent advances in nanoscale drug delivery. Each chapter highlights recent progress in the design and engineering of select multifunctional nanoparticles with topics covering targeting, imaging, delivery, diagnostics, and therapy.
Handbook of Pharmacology and Physiology in Anesthetic Practice
by Robert K. Stoelting Simon C. HillierDesigned for quick reference in the operating room or rapid review for board exams, this handbook presents the most critical clinical information from the newly updated Fourth Edition of Pharmacology and Physiology in Anesthetic Practice.
Qualitative Research from Start to Finish, Second Edition
by Robert K. YinThis book will help readers understand the practice of qualitative research--whether they want to do it, teach it, or just learn about it. All the major research phases are encompassed (startup, design, data collection, analysis, and composing), including newly emerging trends. Numerous easy-to-read vignettes show how other scholars have successfully implemented specific procedures. Equally distinctive, the book presents qualitative research as an adaptive craft. The array of choices among different procedures and methods enables readers to customize their own studies and to accommodate different worldviews and genres. New to This Edition: *Stronger discussion of different worldviews (e.g., constructivism, postpositivism, and pragmatism) and how they relate to different methodological choices. *Clearer emphasis on doing a generalized qualitative study, while acknowledging 12 specialized genres (e.g., action-based research, arts-based research, autoethnography, grounded theory, phenomenology, and others). *Expanded discussions of different kinds of qualitative study samples and of mixed methods. *New ideas on how to avoid getting stalled when analyzing qualitative data. *Consideration of an additional way of concluding a qualitative study: by taking action. Pedagogical Features: *Chapters start with an abstract and end with a suggested exercise. *Key terms and concepts appear in boldface throughout the text and are listed in end-of-chapter recaps as well as in the book's glossary. *Sections within each chapter start with a preview box: "What you should learn from this section." *An appendix presents a semester- or yearlong field-based project.
Apprentice To Genius: The Making Of A Scientific Dynasty
by Robert KanigelRobert Kanigel takes us into the heady world of a remarkable group of scientists working at the National Institutes of Health and the Johns Hopkins University: a dynasty of American researchers who for over forty years have made Nobel Prize- and Lasker Award-winning breakthroughs in biomedical science.
Family Ill Health: An investigation in general practice
by Robert KellnerTavistock Press was established as a co-operative venture between the Tavistock Institute and Routledge & Kegan Paul (RKP) in the 1950s to produce a series of major contributions across the social sciences. This volume is part of a 2001 reissue of a selection of those important works which have since gone out of print, or are difficult to locate. Published by Routledge, 112 volumes in total are being brought together under the name The International Behavioural and Social Sciences Library: Classics from the Tavistock Press. Reproduced here in facsimile, this volume was originally published in 1963 and is available individually. The collection is also available in a number of themed mini-sets of between 5 and 13 volumes, or as a complete collection.
Curbside Consultation in Oculoplastics: 49 Clinical Questions (Curbside Consultation in Ophthalmology)
by Robert Kersten Timothy McCulleyCurbside Consultation in Oculoplastics has been updated into a Second Edition! The Second Edition contains new questions and is completely updated! Curbside Consultation in Oculoplastics: 49 Clinical Questions, Second Edition contains new questions and brief, practical, evidence-based answers to the most frequently asked questions that are posed during a “curbside consultation” between surgical colleagues. Dr. Robert C. Kersten and Dr. Timothy J. McCulley have designed this unique reference in which oculoplastic specialists offer expert advice, preferences, and opinions on tough clinical questions commonly associated with ocuplastics. The unique Q&A format provides quick access to current information related to oculoplastics with the simplicity of a conversation between two colleagues. Images, diagrams, and references are included to enhance the text and to illustrate common clinical dilemmas.Some of the questions that are answered inside theSecond Editioninclude: What lasers do you prefer for facial resurfacing? When do you worry that an eyelid growth is malignant? What are the general treatment guidelines for graves ophthalmopathy? How do I know when to order and MRI or CT? What is the best approach to manage trichiasis? How do I decide whether to perform an enucleation or an evisceration? Curbside Consultation in Oculoplastics: 49 Clinical Questions, Second Edition provides information basic enough for residents while also incorporating expert pearls that even high-volume ophthalmologists will appreciate. Residents, fellows, and practicing physicians alike will benefit from the user-friendly, casual format and the expert advice contained within.
Naturally Selective: Evolution, Orgasm, and Female Choice
by Robert KingResearchers of human behaviour have identified an "orgasm gap": Men usually orgasm during intercourse, whereas women often do not. This book addresses this mystery. The two leading explanations are either that women are “psychologically broken” - Freud’s theory – or badly designed – the “by-product theory.” However, there is a much more compelling third explanation. Evolutionary biology, anatomy, physiology, and direct sex research suggest women have evolved under their own selection pressures and orgasm is a fitness-increasing consequence of such selective factors. This is revealed in their patterns of orgasmic response, which are neither random nor inexplicable.Key Features• Synthesizes decades of peer-reviewed sex research in anatomy, biology, physiology, and behavior.• Engagingly written based on feedback from students, peers, and interested lay persons.• Makes sense of the “orgasm gap” between men and women.• Provides a wider context of human sexual dimorphism and mutual sexual selection.• Balances sex research and real-world research and practical applications.
A Year-long Night: Tales of a Medical Internship
by Robert Klitzman"A frank and compassionate account of his intern year in an unnamed hospital, told in prose as clean and precise and gleaming with promise as a surgeon's scalpel. Klitzman emphasizes the human side of the hospital: the suffering and fragile mortality of patients; the frightening, funny, wearying routines of doctors and nurses.... What binds these tales is [his] fresh and honest voice, at times awestruck or shocked but never jaded... Klitzman's memoir stands out for its fine writing, unblinking internal probing, external observation, and humaneness." --Kirkus Review (Starred)"Klitzman joins the ranks of young doctors whose emotionally charged first year of internship impels them to record their initial experiences of suffering, healing and death. Each of his medical rotations is represented by short episodes, usually centered around a single patient. Indeed, what distinguishes this account from others of its kind is not only literary promise, but the author's interest in patients as human beings with distinct personalities whose identities and wishes he respects." --Publishers Weekly"There are extraordinary moments...[The book] describe[s] the tension between the endless stress and the fantastic learning curve of his 'Year-long Night'". --Washington Post"At some point in each of our lives, it's likely we'll find ourselves a hospital patient. Reading [this book] will go a long way in preparation for that event." --Cleveland Plain Dealer
Mortal Secrets: Truth and Lies in the Age of AIDS
by Ronald Bayer Robert KlitzmanIn the era of the Internet and Oprah, in which formerly taboo information is readily available or freely confided, secrecy and privacy have in many ways given way to an onslaught of confession. Yet for those who are HIV positive, decisions about disclosure of their diagnosis force them to confront intimate, fundamental, and rarely discussed questions about truth, lies, sex, and trust.Drawing from interviews with over seventy gay men and women, intravenous drug users, sex workers, bisexual men, and heterosexual men and women, the authors provide a detailed portrait of moral, social, and psychological decision making. The interviews convey the complex emotions of love, lust, longing, hope, despair, and fear that shape individual dilemmas about whether to disclose to, deceive, or trust others concerning this disease. Some of those interviewed revealed their diagnosis widely; others told no one. Some struggled and ultimately told their partners; others spoke in codes or half-truths. One woman discovered her husband's diagnosis in a diary; when confronted, he denied it.Each year in the United States, 40,000 new cases of HIV arise, yet approximately one-third of the 900,000 Americans who are infected do not know it. As treatments have improved, unsafe sexual behavior has increased and efforts at prevention have stalled. Many of those infected continue to fear and experience rejection and discrimination. Addressing broad debates about the nature of secrecy, morality, and silence, this book explores public policy questions in the light of the nuanced, private decisions that are shaping the course of an epidemic and have broader indications for all.
Veterinary Oncology
by Robert KlopfleischThis highly readable textbook provides a comprehensive but concise overview of the principles of oncogenesis in veterinary medicine, discussing selected tumors in domestic animals in detail, and addressing cancer diagnostics and therapy. All chapters are illustrated with histological and radiological images to enhance readers' understanding. Accordingly, the book is a must-have reference guide for all graduate and advanced undergraduate students in Veterinary Medicine with a special interest in oncology.
Veterinäronkologie kompakt
by Robert KlopfleischDas Buch gibt einen umfassenden und prägnanten Überblick über die grundsätzlichen Mechanismen der Tumorentstehung, diskutiert die relevantesten Tumoren der Haustiere im Detail und adressiert die Herangehensweise an die Tumordiagnose und -therapie. Die Kapitel enthalten zahlreiche makroskopische, histologische und zytologische Abbildungen zum besseren Verständnis der vermittelten Inhalte und stellt deshalb eine praktische Alternative zur ausschweifenden Spezialliteratur dar.Die Onkologie spielt sowohl als Lehrgebiet im Tiermedizinstudium als auch im täglichen Praxisleben des Tierarztes eine zunehmend wichtige Rolle. Veterinäronkologie kompakt richtet sich deshalb als umfassendes und gleichzeitig aber kurz gefasstes Nachschlagwerk sowohl an Tiermedizinstudenten als auch an den klinisch tätigen Tierarzt, der als Nichtspezialist einen schnellen Überblick und die wichtigsten Fakten zu einer spezifischen Tumorart benötigt.
Hidden Valley Road
by Robert Kolker12 children.6 of them diagnosed with schizophrenia.Science's greatest hope in understanding the disease.___________*ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2020**TIME 100 Must-Read Books Of 2020 Pick**New York Times bestseller**Selected as Oprah's Book Club Pick*'Startlingly intimate' - The Sunday Times'Grippingly told and brilliantly reported' - Mail on Sunday'Unforgettable' - The TimesFor fans of Educated, The Immortal Life of Henrietta Lacks and Three Identical StrangersDon and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins - aspiration, hard work, upward mobility, domestic harmony - and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys, one after the other, were diagnosed as schizophrenic. How could all this happen to one family?What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institutes of Mental Health. Their story offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy, and the schizophrenogenic mother, to the search for genetic markers for the disease, always amidst profound disagreements about the nature of the illness itself. And unbeknownst to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment, prediction, and even eradication of the disease for future generations.With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love and hope.'An extraordinary case study and tour de force of reporting' - Sylvia Nasar, author of A Beautiful Mind'This book tore my heart out. It is a revelation-about the history of mental health treatment, about trauma, foremost about family-and a more-than-worthy follow-up to Robert Kolker's brilliant Lost Girls' -Megan Abbott, Edgar Award-winning author of Dare Me and Give Me Your Hand'Hidden Valley Road contains everything: scientific intrigue, meticulous reporting, startling revelations, and, most of all, a profound sense of humanity. It is that rare book that can be read again and again'-David Grann, author of Killers of the Flower Moon
Hidden Valley Road
by Robert Kolker12 children.6 of them diagnosed with schizophrenia.Science's greatest hope in understanding the disease.___________*ONE OF BARACK OBAMA'S FAVOURITE BOOKS OF 2020**TIME 100 Must-Read Books Of 2020 Pick**New York Times bestseller**Selected as Oprah's Book Club Pick*'Startlingly intimate' - The Sunday Times'Grippingly told and brilliantly reported' - Mail on Sunday'Unforgettable' - The TimesFor fans of Educated, The Immortal Life of Henrietta Lacks and Three Identical StrangersDon and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins - aspiration, hard work, upward mobility, domestic harmony - and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys, one after the other, were diagnosed as schizophrenic. How could all this happen to one family?What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institutes of Mental Health. Their story offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy, and the schizophrenogenic mother, to the search for genetic markers for the disease, always amidst profound disagreements about the nature of the illness itself. And unbeknownst to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment, prediction, and even eradication of the disease for future generations.With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love and hope.'An extraordinary case study and tour de force of reporting' - Sylvia Nasar, author of A Beautiful Mind'This book tore my heart out. It is a revelation-about the history of mental health treatment, about trauma, foremost about family-and a more-than-worthy follow-up to Robert Kolker's brilliant Lost Girls'-Megan Abbott, Edgar Award-winning author of Dare Me and Give Me Your Hand'Hidden Valley Road contains everything: scientific intrigue, meticulous reporting, startling revelations, and, most of all, a profound sense of humanity. It is that rare book that can be read again and again'-David Grann, author of Killers of the Flower Moon(P)2020 Penguin Audio
Hidden Valley Road: Inside the Mind of an American Family
by Robert KolkerThe heartrending story of a mid-century American family with twelve children, six of them diagnosed with schizophrenia, that became science's great hope in the quest to understand--even cure--the disease.Don and Mimi Galvin seemed to be living the dream. After World War II, Don's work with the US Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years there was an established script for a family like the Galvins--aspiration, hard work, upward mobility, domestic harmony--and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys were diagnosed as schizophrenic. How could all this happen in one family? What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institutes of Mental Health. Their shocking story also offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy and the premise of the schizophrenogenic mother, to the search for genetic markers for the disease, always amidst profound disagreements about the nature of the illness itself. Unknown to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment and even the possibility of the eradication of the disease for future generations. With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love and hope.
Hidden Valley Road: Inside the Mind of an American Family
by Robert Kolker#1 NEW YORK TIMES BESTSELLER • OPRAH&’S BOOK CLUB PICK • ONE OF GQ's TOP 50 BOOKS OF LITERARY JOURNALISM IN THE 21st CENTURY • The heartrending story of a midcentury American family with twelve children, six of them diagnosed with schizophrenia, that became science's great hope in the quest to understand the disease. "Reads like a medical detective journey and sheds light on a topic so many of us face: mental illness." —Oprah WinfreyDon and Mimi Galvin seemed to be living the American dream. After World War II, Don's work with the Air Force brought them to Colorado, where their twelve children perfectly spanned the baby boom: the oldest born in 1945, the youngest in 1965. In those years, there was an established script for a family like the Galvins--aspiration, hard work, upward mobility, domestic harmony--and they worked hard to play their parts. But behind the scenes was a different story: psychological breakdown, sudden shocking violence, hidden abuse. By the mid-1970s, six of the ten Galvin boys, one after another, were diagnosed as schizophrenic. How could all this happen to one family?What took place inside the house on Hidden Valley Road was so extraordinary that the Galvins became one of the first families to be studied by the National Institute of Mental Health. Their story offers a shadow history of the science of schizophrenia, from the era of institutionalization, lobotomy, and the schizophrenogenic mother to the search for genetic markers for the disease, always amid profound disagreements about the nature of the illness itself. And unbeknownst to the Galvins, samples of their DNA informed decades of genetic research that continues today, offering paths to treatment, prediction, and even eradication of the disease for future generations.With clarity and compassion, bestselling and award-winning author Robert Kolker uncovers one family's unforgettable legacy of suffering, love, and hope.
Image Analysis for Ophthalmological Diagnosis
by Robert KoprowskiThis monograph focuses on the use of analysis and processing methods for images from the Corvis® ST tonometer. The presented analysis is associated with the quantitative, repeatable and fully automatic evaluation of the response of the eye, eyeball and cornea to an air-puff. All the described algorithms were practically implemented in MATLAB®. The monograph also describes and provides the full source code designed to perform the discussed calculations. As a result, this monograph is intended for scientists, graduate students and students of computer science and bioengineering as well as doctors wishing to expand their knowledge of modern diagnostic methods assisted by various image analysis and processing methods.
Processing of Hyperspectral Medical Images
by Robert KoprowskiThis book presents new methods of analyzing and processing hyperspectral medical images, which can be used in diagnostics, for example for dermatological images. The algorithms proposed are fully automatic and the results obtained are fully reproducible. Their operation was tested on a set of several thousands of hyperspectral images and they were implemented in Matlab. The presented source code can be used without licensing restrictions. This is a valuable resource for computer scientists, bioengineers, doctoral students, and dermatologists interested in contemporary analysis methods.
Cognitive Phase Transitions in the Cerebral Cortex - Enhancing the Neuron Doctrine by Modeling Neural Fields (Studies in Systems, Decision and Control #39)
by Robert Kozma Walter J. FreemanThis intriguing book was born out of the many discussions the authors had in the past 10 years about the role of scale-free structure and dynamics in producing intelligent behavior in brains. The microscopic dynamics of neural networks is well described by the prevailing paradigm based in a narrow interpretation of the neuron doctrine. This book broadens the doctrine by incorporating the dynamics of neural fields, as first revealed by modeling with differential equations (K-sets). The book broadens that approach by application of random graph theory (neuropercolation). The book concludes with diverse commentaries that exemplify the wide range of mathematical/conceptual approaches to neural fields. This book is intended for researchers, postdocs, and graduate students, who see the limitations of network theory and seek a beachhead from which to embark on mesoscopic and macroscopic neurodynamics.
Medical and Psychological Effects of Concentration Camps on Holocaust Survivors: A Research Bibliography (Genocide Ser. #Vol. 4)
by Robert Krell & Marc I. ShermanThis unique research bibliography is offered in honor of Leo Eitinger of Oslo, Norway. Dr. Eitinger fled to Norway in 1939, at the start of the World War II. He was caught and deported to Auschwitz, where, among others, he operated on Elie Wiesel who has written the foreword to this volume. After the war, Eitinger became a pioneering researcher on a subject from which many shied away. His contributions to understanding of the experience of massive psychological trauma have inspired others to do similar work. His many books and papers are listed in this special volume of the acclaimed bibliographic series edited by Israel W. Charny of The Institute on the Holocaust and Genocide in Jerusalem.In order to acquaint users of this bibliography with the topic, two introductory articles are offered. The first is titled "Survivors and Their Families" and deals with the impact of the Holocaust on individuals. The second, "Psychiatry and the Holocaust," examines the general impact of the Holocaust on the field of psychiatry. Robert Krell writes that in general the psychiatric literature has reflected critically on the survivor due to preconceived notions held by many mental health professionals. For many years, the exploration of victims' psychopathology obscured the remarkable adaptation made by some survivors. The problems experienced by survivors and possible approaches to treatment were entirely absent from mainstream psychiatric textbooks such as the Comprehensive Textbook of Psychiatry throughout the 1960s and 1970s.Fifty years of observations about survivors of the concentration camps and other survivors of the Holocaust (in hiding, as partisans, in slave labor camps) has provided a new body of medical and psychiatric literature. This comprehensive bibliography contains a plethora of references to significant pieces of literature regarding the Holocaust and its effects on survivors. It will be of inestimable value to physicians, psychiatrists, psychologists, and social workers, along with historians, sociologists, and Holocaust studies specialists.
Contemporary Directions in Psychopathology
by Robert Krueger Theodore MillonThis forward-thinking volume grapples with critical questions surrounding the mechanisms underlying mental disorders and the systems used for classifying them. Edited and written by leading international authorities, many of whom are actively involved with the development of DSM-V and ICD-11, the book integrates biological and psychosocial perspectives. It provides balanced analyses of such issues as the role of social context and culture in psychopathology and the pros and cons of categorical versus dimensional approaches to diagnosis. Cutting-edge diagnostic instruments and research methods are reviewed. Throughout, contributors highlight the implications of current theoretical and empirical advances for understanding real-world clinical problems and developing more effective treatments.
Practical Manual of Clinical Obesity
by Robert Kushner Sudhesh Kumar Victor LawrenceThis accessible guide to obesity and its clinical management provides clear, didactic, clinically focused guidance for all healthcare professionals involved in the treatment and management of patients with obesity, thus acting as a repository of essential practical knowledge. It is an ideal practical guide for registrars and residents in endocrinology and metabolic disease, as well as all other health professionals who regularly manage obese patients, such as specialist obesity and diabetes nurses, dietitians, and general practitioners with an interest in obesity management.
Primary Care:Evaluation and Management of Obesity
by Robert KushnerWritten by and for primary care professionals, this unique title presents step-by-step, evidence-based information for the assessment and treatment of patients who present with overweight or obesity. Highly practical and easy to use, Primary Care: Obesity helps you develop and hone the specific knowledge, skills, and clinical practices necessary to provide effective care to this highly prevalent and at-risk patient population. This comprehensive guide is an essential resource for today’s internal medicine and family medicine physicians, pediatricians, nurse practitioners, physician assistants, and other healthcare professionals who practice outpatient primary care.
Cases and Select Readings in Health Care Marketing
by William Winston Robert L Berl Robert SweeneyDirected specifically at the practicing marketing executive, Cases and Select Readings in Health Care Marketing integrates understandable explanations of marketing concepts, articles selected for topical timeliness and pragmatic value, and case studies illustrating the detail and complexity of market decisions faced by today’s health care and human services marketing professional. Each chapter of this landmark volume includes a brief but thorough presentation of one conceptual area of marketing, which is then evaluated, analyzed, or demonstrated in selected articles written by prestigious and successful members of the marketing profession. Finally, a variety of extensive case studies follow which have been gathered to demonstrate further the service marketing profession at work. Many of these excellent cases were prepared especially for this volume and represent path-breaking treatments of such topics as health care marketing auditing, psychographic analysis, pricing in alternative delivery systems, promoting a public health service, and marketing planning for private colleges. Special offer from the editors: Buy Cases and Select Readings in Health Care Marketing and the authors will guarantee you a free written response--up to three pages--to your first inquiry about marketing your own organization!
Managed Service Restructuring in Health Care: A Strategic Approach in a Competitive Environment
by William Winston Robert L Goldman Sanjib K MukherjeeSurvival in the growing managed care environment requires the integration of financial analysis, market appraisal, and administrative management. The authors of Managed Service Restructuring in Health Care provide a unique tool for readers to enable them to make these successful management decisions in restructuring services. The unique approach in this book assists health care managers and prospective managers as they seek to solve the problem of how to deal with health care services that appear to be no longer productive. In Managed Service Restructuring in Health Care, the authors provide a solid theoretical base for what they have developed in MSR (Managed Service Restructuring)--a conscious--not crisis--management tool. They prepare readers for implementing MSR techniques by describing them in detail for their application to readers’situations. MSR approaches to planned health care management, as introduced in this book, help administrators channel scarce resources to the services the community wants and needs most. Facts and cases are offered as examples of when and how MSR techniques have been applied successfully. The authors also include failure cases where, if MSR techniques had been followed, health care providers would have survived in several communities.Incorporate the information in this book to enhance long-range planning and prevent closure of health care services needed by the community. Along with financial and marketing tools necessary for long-range planning, Goldman and Mukherjee list warning signals that alert professionals to the need to review the services and products offered. They also fully explore these areas: Product Life Cycle Boston Consulting Group’s Portfolio of Business (Growth Share Matrix) Product Development Product Planning Public Service of Health Care Providers Centers of Excellence Service Diversification/Consolidation Investment/Disinvestment Criteria Marketing in Competitive Environment for Health ServicesHealth care managers, hospital administrators, and students in health services management programs can benefit from the focus on conscious planning in Managed Service Restructuring in Health Care. While many of the examples take place within acute care hospitals, the MSR approach and this book are designed to assist any health care administrator or manager. With knowledge of when and how services can be prolonged, professionals can more effectively lead their health care provider into a more competitive environment. The analyses used in the book should enhance many readers’knowledge of basic marketing and financial principles and theories important to restructuring and providing health services today.
Miracle Medicines
by Robert L. ShookIt’s the business of saving lives. Miracle Medicines goes behind the scenes of the pharmaceutical industry and into the high-security laboratories to tell the stories of the men and women---chemists, physiologists, medical and clinical researchers, engineers---who have chosen to toil for years in the lab in order to transform scientific theories into new lifesaving medicines. You’ll witness the day-to-day labors, victories and defeats of the dedicated professionals who are waging a war against the diseases that still plague mankind. From the confines of their laboratories, these pharmaceutical adventurers explore unknown territories in health and science. Miracle Medicines reveals what really happens during the long and uncertain journey that each new drug and its creators must endure from theory, to research, to testing and, finally, FDA approval and delivery to the public. It’s a very human story within the context of fascinating scientific innovation. Through first hand interviews you’ll also meet the patients who benefit from these manmade miracles and learn how, within their bloodstreams, an ongoing battle is raging. The drugs profiled are: Advair: GlaxoSmithKline’s revolutionary asthma medication, the first packaged as both a control and emergency drug. Gleevec: The Novartis’ chronic myeloid leukemia treatment born from decades of medical research in a field of study that was once considered hopeless. Humalog: Eli Lilly’s reinvention of insulin to control diabetes has been described as being better than nature Lipitor: Pfizer’s miracle antidote for high cholesterol that was nearly lost to the pharmaceutical vaults and has since become the world’s top-selling medicine. Norvir: Abbott’s contribution to the fight against HIV that nearly erases all traces of the disease from the bloodstream and prolongs the life of patients. Remicade: Created for the treatment of Crohn’s disease, rheumatoid arthritis and other Immune Mediated Inflammatory Diseases, Johnson & Johnson’s revolutionary biomedicine was developed from technology that once was only found in science fiction. Seroquel: AstraZeneca’s treatment for both schizophrenia and bipolar mania that has given millions of psychiatrics a new lease on life. This compelling and truth-revealing book will forever change the way you view the medicines in your medicine cabinet, and the people who create them. .