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Speculating on the Edge of Psychoanalysis: Rings and Voids
by Pablo LernerIn Speculating on the Edge of Psychoanalysis, Pablo Lerner questions, and takes a step beyond, the prevailing paradigm of Lacanian psychoanalysis and its emphasis on the sovereignty of language and jouissance. Arguing for the existence of a primordial real void outside and independent of language, Lerner re-thinks the structure and functioning of Lacan’s three orders and their complex interrelations. Silence, darkness, and emptiness are the names of the voids within the symbolic, the imaginary, and the real, and, in the gaps between these orders, the voids converge. Thus, Lerner re-conceptualizes the fundamental structure of the field of subjectivity, offering radical and original perspectives on a diverse range of psychoanalytical, philosophical, and theological topics. Chapters span themes such as creation and poetry, death and solitude, intuition and mysticism, truth and being, pantheism and polytheism, the poetic art of interpretation, and introduces a new mathematical conceptualization of psychoanalytic metapsychology and the clinical structures. This volume offers new psychoanalytic perspectives of great interest for practitioners and scholars in the fields of psychoanalysis, philosophy, theology, and literary studies.
The Spirit of the Drive in Neuropsychoanalysis (The Routledge Neuropsychoanalysis Series)
by Mark KinetThe Spirit of the Drive in Neuropsychoanalysis gives a concise introduction to the basics of neuropsychoanalysis, both theoretically and clinically. Kinet uses a colloquial approach to discuss topics such as the dynamic and descriptive unconscious, dream theory, homeostasis, affect and awareness, pleasure and jouissance, the signifier and the drive. Throughout the volume, Kinet is informed by the field-defining work of Mark Solms and Ariane Bazan and their respective Freudian or Lacanian origins. Asking questions on the relevance of neuropsychoanalysis in a clinical setting, this book offers vital insight into how analysts can bring this field into their day-to-day work with clients. Clinical and other interludes illustrate and illuminate the matter from the perspective of the psychoanalyst at work. Written in an accessible style and part of The Routledge Neuropsychoanalysis Series, this volume will interest both those experienced with neuropsychoanalysis and those approaching the topic for the first time.
Spiritual Healing for Trauma and Addiction: Discussions of Mental Health, Recovery, and Faith
by Allyson Kelley Dolores Subia BigFootThrough stories and conversations, Drs. Dolores BigFoot and Allyson Kelley reflect on research, clinical work, faith-based topics, spirituality, and recovery. They invite readers to reflect on what it means to walk on a healing path. Beginning with a brief history of broken spirits and a broken world, the book then discusses the causes of brokenness, vulnerability to brokenness, and healing as a construct of social justice and advocacy. The following chapters cover current aspects of healing from the lens of mental health and substance use, addiction, trauma, and recovery. As much of the world struggles with some aspect of brokenness and healing, stories of enduring well provide examples from all relations and walks of life about healing. Theories and research presented throughout the text support stories and concepts presented. Stories about families, coping, grief, loss, and boundaries give readers resources and exercises to help them become whole. Special consideration is given to healing practices and rituals from Native American communities and families. This text is a must-have for mental health practitioners, faith-based organizations, communities, individuals and families, programs, and policymakers interested in healing.
Spirituality as a Resilience Factor in Life Crises: Viktor Frankl's Concept of the Mind and its Significance for Psychotherapy and Counseling (essentials)
by Gerhard SpraktiesThis essential illustrates to psychotherapists and counselors the importance of spirituality for strengthening personal resilience. We live in often exhausting and fast-moving times. The 21st century began with a series of crises on a global scale: the terrorist attacks of 9/11, the financial crisis, climate change, the coronavirus pandemic and the war in Ukraine. Many media outlets today are true artists when it comes to describing unsuccessful lives. Anyone who is constantly preoccupied with negative news runs the risk of losing their inner mental balance. They are in danger of falling into a mood characterized by gloom and resignation. Experienced spiritual counselor and logotherapist Gerhard Sprakties shows how a deep spiritual foundation can help us to deal with these challenges in a constructive way.
Sport and Sleep: Applied Sleep Research for Sports Science
by Daniel ErlacherAt first glance, sport and sleep appear to be two topics that could hardly be more different: Physical and mental peak performance on the one hand - inactivity and unconsciousness on the other. This book is dedicated to this new issue and uses various examples from sports practice to show that there are numerous points of contact here. A theoretical section at the beginning introduces the basics of sports science and sleep research, while the much larger section is dedicated to its application in a sporting environment. Among other things, the sleep behaviour of athletes is presented, including how jet lag in sport and sleep deprivation can become noticeable before sporting performances and competitions. It also deals with the dream experience of motorised actions and training in lucid dreams. The book is aimed at those interested in sports science, sleep medicine, psychology and neurology, as well as trainers and sports enthusiasts who would like to read up on the subject in moredetail.
Sport Cyberpsychology
by Olivia A. HurleyThe new edition of Sport Cyberpsychology is the only textbook in this field that provides a detailed overview of theories, concepts and research findings specifically related to the discipline of sport cyberpsychology. Post-pandemic, this new edition explores the vast psychological impact technology has on athletes' thoughts, emotions and preparations for their sport, as well as the role technology plays in sport consulting, officiating and social interactions. It covers topics that include performance-enhancing technologies, social media use by athletes and sport personnel (e.g., sport officials) and the role of technology in sport psychology consulting. Problematic behaviours athletes may encounter or engage in within the online world, such as their experiences with cyberbullying and online gambling are also discussed.This second edition includes a review of the latest esports research and activities that are gaining global popularity. The final chapter presents some new research horizons in the field of sport cyberpsychology. The book includes a range of helpful features including case studies, open-ended discussion questions, suggestions for future research studies and extensive reference lists.Accessibly written, this edition of Sport Cyberpsychology offers a one-stop, engaging resource for students and instructors alike. It is important reading for students of sport psychology, cyberpsychology, sport coaching, sport officiating and sport technology, as well as coaches, traditional athletes, esports athletes, sport scientists and performers in areas such as dance, the arts, the military and medicine.
Sport und Selbstkonzept I: Grundlagen und Entwicklung (Basiswissen Lernen im Sport)
by Rüdiger HeimSeit langem wird dem Sport eine förderliche Wirkung auf das Selbstkonzept, insbesondere im Kindes- und Jugendalter, zugeschrieben. Allerdings sind die entsprechenden wissenschaftlichen Befunde mittlerweile weit verzweigt und unübersichtlich. Dieses Lehrbuch gibt einen kompakten Überblick über die sportbezogene Selbstkonzeptforschung und ihre theoretischen wie empirischen Erträge. Im Mittelpunkt dieses ersten Bandes steht eine übersichtliche Darstellung des mehrdimensionalen Modells des Selbstkonzepts und seiner Entwicklung sowie der Bedeutung für das Sportengagement.
Sports Psychology: Concepts and Applications
by S. K. Mangal Shubhra MangalThis book analyses the essential aspects of sports psychology by throwing light on issues related to the upkeep of athletes’ mental state and improving their performance in sports activities. On one hand, it covers topics like anxiety, stress, conflicts, overtraining, and sports injuries, and on the other, it includes strategies helpful for managing and developing skills for better performance in various sports activities. In its wide coverage, the volume discusses a range of key topics which include: • Sports psychology: historical perspectives and the present position • Contribution of heredity and environment, the role of growth and development, and the individual differences in sports psychology • How factors like intelligence, cognitive and emotional processes, personality, and motivation influence learning and the transfer of learning • The role of attention, concentration, and focus in the performance of athletes • Athletes’ mental and psyche levels displayed in the states of their anxiety, stress and conflicts, and aggression and violence • Sports injuries and their management • Overtraining and Burnout in Athletes • Group dynamics and guidance and counseling in the learning and development of the athletes, etc. Engaging and reader friendly, this book will be useful to students, researchers, and teachers of physical education, psychology, applied psychology, and sports psychology. It will also be key reading for trainees of the various sport academies, coaches, sports associations, managing bodies, and sport psychologists.
SPSS Explained
by Perry R. Hinton Isabella McMurray Charlotte Brownlow Peter C. TerrySPSS Explained provides the student with all that they need to undertake statistical analysis using SPSS. It combines a step-by-step approach to each procedure with easy-to-follow screenshots at each stage of the process. A number of other helpful features are provided, including: regular advice boxes with tips specific to each test explanations divided into ‘essential’ and ‘advanced’ sections to suit readers at different levels frequently asked questions at the end of each chapter The third edition of this popular book has been fully updated for IBM SPSS version 27 and also includes: a new chapter on how to undertake mediation and moderation with SPSS updates on changes to SPSS, including updated functionality within ANOVAs and calculations of a priori power analysis Presented in full colour and with a fresh, reader-friendly layout, this fully updated new edition also comes with online support material featuring an array of supplementary resources for students and instructors. Minimal prior knowledge is assumed, so the book is well designed for the novice user, but it will also be a useful reference source for those developing their own expertise in SPSS. It is suitable for all students who need to do statistical analysis using SPSS in various disciplines, including psychology, social science, business studies, nursing, education, health and sport science, communication and media, geography, and biology. The authors have many years of experience in teaching SPSS to students from a wide range of disciplines. Their understanding of SPSS users’ concerns, as well as a knowledge of the type of questions students ask, form the foundation of this book.
Stabilität auf schwankendem Boden - Reifer Umgang mit den Unsicherheiten unserer Zeit
by Christoph Seidenfus Ute Hagehülsmann Rolf BallingDie gegenwärtigen Krisen, Bedrohungen und Unsicherheiten verursachen einen Dauerstress, der die menschliche Lebensqualität, Gesundheit und personale Problemlösungs-Kompetenz immer mehr reduziert. In diesem Buch geht es darum zu diskutieren und aufzuzeigen, welche Sichtweisen/Ansätze hilfreich sein können, um Resilienz zu entwickeln, die erwachsene Problemlösungskompetenz zu erhöhen, (z.B. im Verständnis der Transaktionsanalyse) und gleichzeitig eine hohe Lebensqualität zu gewinnen - und dies auf den Ebenen von Person, Beziehung/Gruppe und Gesellschaft.
Stand By Me: A Guide to Navigating Modern, Meaningful Caregiving
by Allison J. ApplebaumCompassionate, groundbreaking, and urgently needed, Stand By Me provides caregivers with new ways to juggle the responsibilities and emotional ups and downs of caregiving.As the founder of the only devoted Caregivers Clinic in the country, clinical psychologist Dr. Allison Applebaum is no stranger to the intensity of being an unpaid, untrained family caregiver. She also understands that it is often the strength and well-being of these very caregivers—the parents, children, partners, siblings, and friends of patients—that are the true linchpin determining each patient&’s illness experience. This book puts the practical tools and transformative support of the Caregivers Clinic in your hands, empowering you to provide your loved one with the best quality of life and care possible, while promoting your own wellbeing. The book covers crucial topics including: -Getting the most from any healthcare system -Productive advance care planning -Navigating changing roles and relationship dynamics -Finding meaning and purpose in the caregiving experience Stand By Me draws on a decade of clinical and research experience as well as Dr. Applebaum&’s personal journey as the primary caregiver for her own father, legendary composer Stanley Applebaum, at the end of his life. Dr. Applebaum recognizes caregivers for who they truly are: invaluable healthcare team members. Offering critical insight and takeaways, Stand By Me is an essential resource throughout your caregiving journey.
Stationäre Psychodynamische Psychotherapie: Ein Leitfaden für Theorie und Praxis (Psychotherapie: Praxis)
by Christian DürichIn diesem Buch erfahren Ärzte, Psychologen und therapeutisches Klinikpersonal, wie die Psychodynamische Psychotherapie im Rahmen eines integrativen Behandlungskonzepts stationär als eigenständiges Therapieverfahren umgesetzt wird: Ausgehend von intersubjektiven und gruppenanalytischen Entwicklungen aus Tiefenpsychologie und Psychoanalyse wird dargestellt, wie Übertragungs- und Gegenübertragungsanalyse als beziehungsreflexiver Teamprozess angewendet werden können, um konfliktneurotische, strukturelle und Traumafolgestörungen fundiert psychotherapeutisch zu behandeln. Aus dem Inhalt: Mit Fokus auf die Operationalisierte Psychodynamische Diagnostik werden psychische und psychosomatische Krankheitsbilder von Angst- bis Zwangsstörungen mit ihren Psychodynamiken und Beziehungsaspekten inklusive Fallbeispiele zum Nachschlagen zusammengefasst. Ergänzende Perspektiven bieten die störungsorientierte Integration psychotherapeutischer Methoden wie z. B. Stabilisations- oder Konfrontationstechniken sowie die Bezugnahme auf aktuelle Leitlinien. Ausführungen zu Indikationsstellung, Evaluation und Evidenz runden den Überblick ab. Über den Autor: Dr. med. Christian Dürich, Facharzt für Psychosomatische Medizin und Psychotherapie und Psychoanalytiker/Gruppenanalytiker, ist Chefarzt der Psychosomatik am Katholischen Krankenhaus Hagen. Er ist weiterbildungsermächtigter Arzt der Ärztekammer Westfalen-Lippe und Vorsitzender der Westfälischen Arbeitsgemeinschaft für Psychosomatik, Psychotherapie und Psychoanalyse.
Statistics for the Behavioral Sciences
by Susan A. Nolan Kelly M. GoedertStatistics Matter! Statistics for the Behavioral Sciences teaches you how and why.
Statistics for the Behavioral Sciences
by Gregory J. PriviteraRecipient of the 2024 Textbook & Academic Authors Association (TAA) Textbook Excellence Award This award recognizes excellence in current textbooks and learning materials. Statistics for the Behavioral Sciences by award-winning author Gregory Privitera aims to not only inspire students to use statistics properly to better understand the world around them, but also to develop the skills to be lab-ready in applied research settings. Incorporating examples from current, relatable research throughout the text, Privitera shows students that statistics can be relevant, interesting, and accessible. Robust pedagogy encourages students to continually check their comprehension and hone their skills by working through problem sets throughout the text, including exercises that seamlessly integrate SPSS. This new Fourth Edition gives students a greater awareness of the best practices of analysis in the behavioral sciences, with a focus on transparency in recording, managing, analyzing, and interpreting data. Included with this title: LMS Cartridge: Import this title′s instructor resources into your school′s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Statistics for the Behavioral Sciences
by Gregory J. PriviteraRecipient of the 2024 Textbook & Academic Authors Association (TAA) Textbook Excellence Award This award recognizes excellence in current textbooks and learning materials. Statistics for the Behavioral Sciences by award-winning author Gregory Privitera aims to not only inspire students to use statistics properly to better understand the world around them, but also to develop the skills to be lab-ready in applied research settings. Incorporating examples from current, relatable research throughout the text, Privitera shows students that statistics can be relevant, interesting, and accessible. Robust pedagogy encourages students to continually check their comprehension and hone their skills by working through problem sets throughout the text, including exercises that seamlessly integrate SPSS. This new Fourth Edition gives students a greater awareness of the best practices of analysis in the behavioral sciences, with a focus on transparency in recording, managing, analyzing, and interpreting data. Included with this title: LMS Cartridge: Import this title′s instructor resources into your school′s learning management system (LMS) and save time. Don′t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
A Step-by-Step Guide to Socio-Emotional Relationship Therapy: A Socially Responsible Approach to Clinical Practice
by Carmen Knudson-MartinWriting to the practicing clinician, this book offers a step-by-step practical guide to Socio-Emotional Relationship Therapy (SERT) when working with individuals, couples, and families. Most therapists know sociocultural systems influence their clients’ lives, but few know how to connect the dots between what happens in the wider society, interpersonal neurobiology, relational processes, and client well-being. Written by a founder of SERT, Carmen Knudson-Martin draws on knowledge from multiple disciplines to innovatively weave together a practical step-by-step guide that demystifies the connections between micro and macro processes and relational/self-development. Divided into four parts, chapters cover how to conceptualize clinical issues through a socio-emotional lens, the therapist’s role in assessment, goal-setting, clinical decision-making, the “how-to” of each of the three phases of the SERT clinical sequence, and self-of-the-therapist work and clinical research that inform the model. The clear writing style and detailed examples make complex social processes accessible, demonstrating how good practice is—and must be—equitable and socially responsible. This practical guide is essential reading for all mental health professionals, such as seasoned family therapists, counselors, psychologists, social workers, and students in training in these fields.
Stop People Pleasing: And Find Your Power
by Hailey MageeA viral life coach offers a practical, empathetic, and inspiring guide to breaking people-pleasing patterns that can harm our careers, relationships, physical, and psychic health.For most of Hailey Magee&’s life, people-pleasing came so naturally to her that she didn&’t even have a word for it. When somebody wanted something from her—even a stranger—she gave it, no matter how uncomfortable, exhausted, or resentful she felt inside. People-pleasing, she learned, was a coping mechanism that had kept her physically and emotionally safe in the past, but wreaked havoc on her life in the present—and she was committed to breaking the pattern once and for all. The solution that social media and self-help shelves gave her was to &“Advocate for yourself! Speak up! Set boundaries!&” But after years of ignoring her feelings and needs, Magee needed more than boundaries; she needed to reconnect with the &“self&” who was supposed to be doing the advocating. You can&’t express yourself if you&’re cut off from your feelings. You can&’t fight for your needs if you don&’t know what they are. And you can&’t set boundaries with others until you believe you&’re worthy of more than the bare minimum. Radically reconnecting with herself gave Magee the confidence and self-respect she needed to stand up for herself in her relationships. As she experienced a freedom she never thought possible, she became a certified life coach with the mission of helping others do the same. Stop People Pleasing explains how anyone can break the pattern by learning their own feelings, needs, values, and desires; ending cycles of enmeshment and codependency; overcoming guilt; developing physical and sexual agency; and more. It is a refreshingly nuanced guide, exploring fundamental questions like: -How can I tell when my genuine kindness veers into people-pleasing? -How can I set boundaries while maintaining my empathy and generosity? -When is it appropriate to compromise on my needs, and when is it not? Combining social science, psychology, and hands-on coaching exercises, Stop People Pleasing teaches you how to connect with your own feelings, needs, and dreams; courageously advocate for yourself in your relationships with friends, family, and colleagues; soothe yourself through the growing pains of healing; and dive headfirst into pleasure and play. With fresh insight, heartfelt empathy, and a keen personal understanding of the pitfalls of people-pleasing, Magee helps you say what you need and get what you deserve.
STOP PEOPLE PLEASING And Find Your Power: Stop people-pleasing, get what you need and stand in your power
by Hailey Paige MageeDo you find it hard to say "no" to people? Do you tend to put others first? Do you feel guilty setting boundaries? If the answer to any of these questions is "yes", you may be a people pleaser.People-pleasing is a widespread but misunderstood response to trauma. It can have a huge impact on your mental health, showing up in common psychological conditions including anxiety, co-dependence, and depression. Left unchallenged, people-pleasing habits can lead to chronic discomfort, exhaustion, and resentment.In Stop People Pleasing, certified life coach Hailey Magee offers an action-based approach to breaking the people-pleasing pattern. Drawing on social science, psychological research, and coaching exercises, Magee gives you the practical tools you need to:- Understand the origins of your people-pleasing- Discover your own needs- Set empowered boundaries- Courageously advocate for yourselfWith fresh insight, heartfelt empathy, and a keen personal understanding of the pitfalls of people-pleasing, Magee will help you to break free from the cycle, overcome your guilt, and reconnect with your own feelings, needs, and aspirations.
STOP PEOPLE PLEASING And Find Your Power
by Hailey Paige MageeDo you find it hard to say "no" to people? Do you tend to put others first? Do you feel guilty setting boundaries? If the answer to any of these questions is "yes", you may be a people pleaser.People-pleasing is a widespread but misunderstood response to trauma. It can have a huge impact on your mental health, showing up in common psychological conditions including anxiety, co-dependence, and depression. Left unchallenged, people-pleasing habits can lead to chronic discomfort, exhaustion, and resentment.In Stop People Pleasing, certified life coach Hailey Magee offers an action-based approach to breaking the people-pleasing pattern. Drawing on social science, psychological research, and coaching exercises, Magee gives you the practical tools you need to:- Understand the origins of your people-pleasing- Discover your own needs- Set empowered boundaries- Courageously advocate for yourselfWith fresh insight, heartfelt empathy, and a keen personal understanding of the pitfalls of people-pleasing, Magee will help you to break free from the cycle, overcome your guilt, and reconnect with your own feelings, needs, and aspirations.
Stories of Autistic Joy
by Laura Kate Dale'I love that I don't need to feel ashamed at my happiest, and that my joy no longer needs to go through a filter before it's ready to see the light of day'Laura Kate Dale and 15 other autistic authors from around the globe, open the door and invite you in to explore and celebrate the candid, uplifting and intimate moments of autistic joy. More often than not autism is viewed through the lens of struggles and challenges - Stories of Autistic Joy is here to shift that narrative and turn the spotlight onto the unique joys that shape autistic people's lives.Joy comes in all shapes and sizes: loving relationships, fantasy writing, building soft forts, echolalia, peaceful solitude, Pokemon, stimming freely and unmasking for the first time. So, step inside and explore the diverse and heart-warming stories from around the world and celebrate what makes experiencing autistic joy so special.
The Story Game
by Shze-Hui TjoaAs Seen in The New York Times Book Review “Hypnotic, wise, and thunderously innovative.”— T Kira Madden “A powerful work of art and healing.”—Jaquira Díaz In the humid dark of a eucalyptus-scented room, a woman named Hui lies on a mattress telling stories about herself to her listener, a little girl. She talks about her identity as the child of an immigrant, her feelings about being in a mixed-race marriage, her opinions on mental health. But as her stories progress, it becomes clear a volatile secret lurks beneath their surface. There are events in Hui’s past that have great significance for the person she’s become, but that have gone missing from her memory. What is it, exactly, that is haunting Hui? Who is the little girl she talks to? And who is Hui herself? As the conversation continues, what unfolds is a breathtaking, unexpected journey through layers of story toward truth and recovered identity; a memoir that reenacts, in tautly novelistic fashion, the process of healing that author Shze-Hui Tjoa moved through to recover memories lost to complex PTSD and, eventually, reconstruct her sense of self. Stunning in its originality and intimacy, The Story Game is a piercing tribute to selfhood and sisterhood, a genre-shattering testament to the power of imagination, and a one-of-a-kind work of art.
Story of Larry
by Adam Bromiley-HaslamBeneath the veneer of simplicity lies a profound exploration of the mind’s deepest quandaries. Journey with me through relentless internal battles, where the only opponent is oneself. Confront the pervasive dread of solitude and the challenges of discerning reality from illusion. If these pages resonate with even a single reader, every struggle shared will have been worth the journey. Discover a narrative that seeks connection in our shared human experience.
The Story of Original Loss: Grieving Existential Trauma in the Arts and the Art of Psychoanalysis (Art, Creativity, and Psychoanalysis Book Series)
by Malcolm Owen Slavin, PhDThis book explores the universal human existential trauma of "original loss," a trauma the author describes as arising from our primal, human evolutionary loss of experiencing ourselves as innately belonging to, and instinctively at home within, the larger natural world.In this trauma arose our existential awareness of impermanence and mortality along with the need to mourn that loss in order to create a sense of belonging and identity. The book describes how the invention of art and group ritual became the collective ways we mourn our shared existential loss. It describes as well how it is the art within the psychoanalytic practice that enables both patient and analyst to grieve their individual versions of our shared original loss. Drawing on the work of Winnicott, Loewald and Ogden, as well as art theory and religion, this book offers a new perspective on the intersection of metaphorical artistic thinking and psychoanalysis.This book will appeal to psychoanalysts, psychotherapists, and scholars of poetic, visual and muscial metaphor, creativity, evolution and history of art.
Strategic Management: Fundamental Concepts for Decision Making and Strategy Execution (Classroom Companion: Business)
by Arão SapiroThis book provides students with the fundamental concepts and stages of strategic management and planning in organizations with essential tools to make decisions in order to remain competitive in the business world of today. It offers an introduction to the key topics and themes of organizational and competitive strategies and provides a panoramic view of the changing corporate environment. The author draws on insights from various typical functional courses, such as marketing, finance, and accounting, to help students understand how top executives and managers make the strategic decisions that drive successful businesses. Students learn how to conduct a case analysis, measure organizational performance, and conduct external and internal analyses. The book features learning objectives, glossaries, and real cases related to the content of each chapter. The book also features discussions on the execution and evaluation of organizational performance; environment,social, and governance (ESG); and decision and risk analysis. This book is useful for upper undergraduate and graduate level courses in strategic planning and management, business administration, decision making, and business strategy.
Strategische Bildkommunikation: Über den Zusammenhang von psychologischen Kundenprofilen und Bildpräferenz (Schriftenreihe der Kalaidos Fachhochschule Schweiz)
by Yannik BrandenbergerIn einer sich rasant verändernden Marketinglandschaft wird die Bedeutung einer authentischen Verbindung zwischen Unternehmen und Konsumenten immer dringlicher. Statt mit Inhalten zu überfluten, liegt die Herausforderung darin, durch gezielte visuelle Kommunikation eine tiefere Bindung aufzubauen. Diese Herausforderung wird besonders in der fehlenden Anpassung von Bildern an die psychologischen Profile der Zielgruppe deutlich, für die bisher kein empirisch validiertes Modell existiert. In diesem Buch wird ein tiefer Einblick in den Zusammenhang zwischen psychologischen Kundenprofilen und Bildpräferenzen durch die Untersuchung und Weiterentwicklung des EIC-Modells gewonnen. Die empirischen Ergebnisse, gewonnen aus einer Studie mit 95 Teilnehmenden, bestätigen diese Verbindung und eröffnen neue Perspektiven für die strategische Bildkommunikation. Als Resultat dieser Forschung präsentiert sich das ICS-Modell – ein Instrument, das Fotograf*innen und Marketingexpert*innen befähigt, die Bildkommunikation gezielt auf Zielgruppen auszurichten. Dieses Buch bietet nicht nur einen Einblick in die theoretischen Grundlagen, es regt auch dazu an, wie diese Erkenntnisse in der Praxis für eine wirkungsvolle visuelle Kommunikation genutzt werden können.