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Consumer Perception of Product Risks and Benefits

by Gerard Emilien Rolf Weitkunat Frank Lüdicke

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It provides the scientific, regulatory and industrial research community with a conceptual and methodological reference point for studies on consumer behavior and marketing. The contributions address various aspects of consumer psychology and behavior, risk perception and communication, marketing research strategies, as well as consumer product regulation. The book is divided into 4 parts: Product risks; Perception of product risks and benefits; Consumer behavi∨ Regulation and responsibility.

Advances in Luxury Brand Management (Journal of Brand Management: Advanced Collections)

by Jean-Noël Kapferer Joachim Kernstock Shaun M. Powell Tim Oliver Brexendorf

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmentation of luxury consumers worldwide, the specificity of luxury management, the role of sustainability for luxury brands and major insights from a customer point of view, Advances in Luxury Brand Management is essential reading for upper level students as well as scholars and discerning practitioners.

Antitrust in Pharmaceutical Markets & Geographical Rules of Origin (LIDC Contributions on Antitrust Law, Intellectual Property and Unfair Competition)

by Bruce Kilpatrick Pierre Kobel Pranvera Këllezi

This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law in the pharmaceutical sector, which continues to be a focus for anti-trust authorities around the world. A detailed international report explores the extent to which the application of the competition rules in the pharmaceutical sector should be affected by the specific characteristics of those products and markets (including consumer protection rules, the need to promote innovation, the need to protect public budgets, and other public interest considerations). It provides an excellent comparative study of this complex subject, which lies at the interface between competition law and intellectual property law. The second part of the book gathers contributions from various jurisdictions on the topic of "What rules should govern claims by suppliers about the national or geographic origin of their goods or services?" This section presents an international report, which offers an unparalleled comparative analysis of this topic, bringing together common themes and contrasting the various national provisions dealing with indications of origin, amongst other things. The book also includes the resolutions passed by the General Assembly of the International League of Competition Law (LIDC) following a debate on each of these topics, which include proposed solutions and recommendations. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Cultivating Creativity in Methodology and Research: In Praise of Detours (Palgrave Studies in Creativity and Culture)

by Charlotte Wegener Ninna Meier Elina Maslo

This book presents a variety of narratives on key elements of academic work, from data analysis, writing practices and engagement with the field. The authors discuss how elements of academic work and life - usually edited out of traditional research papers - can elicit important analytical insight. The book reveals how the unplanned, accidental and even obstructive events that often occur in research life, the 'detours', can potentially glean important results. The authors introduce the process of 'writing-sharing-reading-writing' as a way to expand the playground of research and inspire a culture in which 'accountable' research methodologies involve adventurousness and an element of uncertainty. Written by scholars from a range of different fields, academic levels and geographic locations, this unique book will offer significant insight to those from a range of academic fields.

Brand Gender: Increasing Brand Equity through Brand Personality

by Theo Lieven

This book explores ways to drive and increase a brand's most important property, its equity. Focussing on gender, the author analyses the impact of assigning personalities and characteristics to products and how this can affect the management of brands on a global scale. Using detailed examples, the author argues that brands with low masculine and feminine characteristics have the lowest equity, whilst brands with both high feminine and masculine characteristics are shown to have the strongest equity. Including notions of androgyny in brands, this significant study reveals the different factors which can affect a brand being perceived as either masculine or feminine. Aiming to develop a comprehensive theory and provide practitioners with a guide to increasing the equity of their brands, this controversial and pioneering book lays the foundation for creating a global brand personality model.

At the Origins of Modernity: Francisco de Vitoria and the Discovery of International Law (Studies in the History of Law and Justice #10)

by José María Beneyto Justo Corti Varela

This book is based on an international project conducted by the Institute for European Studies of the University CEU San Pablo in Madrid and a seminar on Vitoria and International Law which took place on July 2nd 2015 in the convent of San Esteban, the place where Vitoria spent his most productive years as Chair of Theology at the University of Salamanca. It argues that Vitoria not only lived at a time bridging the Middle Ages and Modernity, but also that his thoughts went beyond the times he lived in, giving us inspiration for meeting current challenges that could also be described as "modern" or even post-modern. There has been renewed interest in Francisco de Vitoria in the last few years, and he is now at the centre of a debate on such central international topics as political modernity, colonialism, the discovery of the "Other" and the legitimation of military interventions. All these subjects include Vitoria's contributions to the formation of the idea of modernity and modern international law. The book explores two concepts of modernity: one referring to the post-medieval ages and the other to our times. It discusses the connections between the challenges that the New World posed for XVIth century thinkers and those that we are currently facing, for example those related to the cyberworld. It also addresses the idea of international law and the legitimation of the use of force, two concepts that are at the core of Vitoria's texts, in the context of "modern" problems related to a multipolar world and the war against terrorism. This is not a historical book on Vitoria, but a very current one that argues the value of Vitoria's reflections for contemporary issues of international law.

American House Styles (Second edition): A Concise Guide

by John Milnes Baker

“An engaging historical account and an attractive, practical resource.” —Booklist Colonial, Neoclassical, Queen Anne, Craftsman—what distinguishes one architectural style from another? This unique book will allow readers to recognize the architectural features and style of virtually any house they encounter. Here, architect John Milnes Baker explains the historical, cultural, and technical influences that shaped each of these styles and many more. Organized in periods, from Early Colonial (1600–1715) to the Modern Movement (1920–60) and beyond, this tour of America’s varied residential architecture is rendered in elevation drawings that precisely illustrate the key characteristics of each style. Nearly 25 years since the original publication of American House Styles, this updated edition includes a new preface and house styles from the mid-1990s to the present—from the rise and fall of the McMansion to energy-efficient, regionally influenced homes. The illustrations, now in color, are more delightful than ever in a new, larger format. This a must-have volume for anyone interested in architecture or adding a bit of style to their home.

Metaphors Be With You: An A to Z Dictionary of History's Greatest Metaphorical Quotations

by Dr Mardy Grothe

Respected quotation anthologist and author of Oxymoronica and Viva la Repartee Dr. Mardy Grothe is at his best in Metaphors Be with You, an A to Z dictionary of 2,750 of history's greatest metaphorical quotations, meticulously curated for writers, readers, and quotation lovers everywhere.In Metaphors Be with You, Dr. Mardy Grothe has created the definitive reference on English's finest metaphors, sourced from literature, politics, philosophy, Hollywood, religion, sports, comedy, history, religion, pop culture, and more. Arranged into two sections--"The Ten Best Things Ever Said" and "The Single Best Thing Ever Said"--Metaphors Be with You includes quotations on five hundred human interest topics and an introduction to the nature, importance, and sheer joy of metaphorical language.Essential for writers, readers, and language aficionados, this breathtaking, beautifully designed sourcebook also contains elegantly integrated digital access to Dr. Mardy's Dictionary of Metaphorical Quotations, the world's largest online database of quotations containing metaphors, similes, and analogies. This one-of-a-kind synergy between print and technology offers a comprehensive look at the diversity of words and phrases we use to relate to, understand, and describe our world by providing access to detailed source information, innumerable "Error Alerts," and fascinating quotation backstories that will engage readers as they delve into metaphorical language and discover their own favorites.Whether you're crafting a speech, writing a novel, or simply searching for new ways to express yourself, this remarkable compendium is sure to inspire you with the perfect metaphor every time.

Dehumanization of Warfare: Legal Implications of New Weapon Technologies

by Wolff Heintschel von Heinegg Robert Frau Tassilo Singer

This book addresses the technological evolution of modern warfare due to unmanned systems and the growing capacity for cyberwarfare. The increasing involvement of unmanned means and methods of warfare can lead to a total removal of humans from the navigation, command and decision-making processes in the control of unmanned systems, and as such away from participation in hostilities - the "dehumanization of warfare. " This raises the question of whether and how today's law is suitable for governing the dehumanization of warfare effectively. Which rules are relevant? Do interpretations of relevant rules need to be reviewed or is further and adapted regulation necessary? Moreover, ethical reasoning and computer science developments also have to be taken into account in identifying problems. Adopting an interdisciplinary approach the book focuses primarily on international humanitarian law, with related ethics and computer science aspects included in the discussion and the analysis.

Buddhism and Linguistics: Theory and Philosophy

by Manel Herat

This edited collection brings linguistics into contact with a millennia of works by Buddhist scholars. Examining the Buddhist contemplative tradition and its extensive writings from an interdisciplinary perspective, the authors bridge the gap between such customs and human language. To do so, they provide chapters on linguistics, history, religious studies, philosophy and semiotics. Uniting scholars from three different continents and from many disciplines and institutions, this innovative and unique book is sure to appeal to anyone interested in Buddhist traditions and linguistics.

Commonsense Pluralism about Truth: An Empirical Defence

by Joseph Ulatowski

Truth is a pervasive feature of ordinary language, deserving of systematic study, and few theorists of truth have endeavoured to chronicle the tousled conceptual terrain forming the non-philosopher's ordinary view. In this book, the author recasts the philosophical treatment of truth in light of historical and recent work in experimental philosophy. He argues that the commonsense view of truth is deeply fragmented along two axes, across different linguistic discourses and among different demographics, termed in the book as endoxic alethic pluralism. To defend this view, four conclusions must be reached: (1) endoxic alethic pluralism should be compatible with how the everyday person uses truth, (2) the common conception of truth should be derivable from empirical data, (3) this descriptive metaphysical project is one aspect of a normative theory of truth, and (4) endoxic alethic pluralism is at least partially immune to challenges facing the ecological method in experimental philosophy and alethic pluralism.

Africa-Europe Research and Innovation Cooperation: Global Challenges, Bi-regional Responses

by Andrew Cherry James Haselip Gerard Ralphs Isabella E. Wagner

<P>This edited volume is concerned with the evolution and achievements of cooperation in research and innovation between Africa and Europe, and points to the need for more diversified funding and finance mechanisms, and for novel models of collaboration to attract new actors and innovative ideas. <P>It reflects on the political, economic, diplomatic and scientific rationale for cooperation, while also examining practical developments, illustrated with examples, in the fields of food security, health, and climate change. <P>The need to mobilise scientific knowledge and to ensure equality and fairness in the cooperation are recurrent themes. Africa-Europe Cooperation in Research and Innovation is essential reading for policy makers and researchers in international relations and science diplomacy.

Customary Law Today

by Laurent Mayali Pierre Mousseron

This book addresses current practices in customary law. It includes contributions by scholars from various legal systems (the USA, France, Israel, Canada etc.), who examine the current impacts of customary law on various aspects of private law, constitutional law, business law, international law and criminal law. In addition, the book expands the traditional concept of the rule of law, and argues that lawyers should not narrowly focus on statutory law, but should instead pay more attention to the impact of practices on “real legal life.” It states that the observation of practices calls for a stronger focus on usage, customs and traditions in our legal systems – the idea being not to replace statutory law, but to complement it with customary observations.

Boko Haram and International Law

by John-Mark Iyi Hennie Strydom

This book focuses on Boko Haram and terrorism in Nigeria, framing the conflict in an international law context. It analyses the nature of political violence and the dominant roles of a violent nation-state (in both colonial and post-colonial experiences) and the rise of terrorism in Nigeria. The book unearths embedded evidence of religious nepotism on the part of state officials using such state institutions as Islamic Preaching Boards to promote one Islamic sect over another in mainly Muslim Northern Nigeria. The book offers insights into this subtle sectarian divide and how this and other ‘subterranean’ elements have contributed to the rise of Boko Haram in Northern Nigeria beyond the dominant poverty-terrorism nexus narrative. Furthermore, the book analyses the various components of Boko Haram’s radical ideology, situates them in Islamic Jurisprudence, and examines the philosophy of the group (both in doctrine and practice) – their interpretation of the Koran and the waging of Jihad, and the extent to which they conform to the Islamic Sect Boko Haram claims to follow. The book then examines the basic doctrinal features and characteristics of Boko Haram – waging Jihad, prohibiting revealing dresses for women and mixing of genders, rejecting western values and institutions, denouncing scientific inquiry and democracy, hostage taking, sexual exploitation of captives and other aspects of jus ad bellum and jus in bello in Islamic jurisprudence and international law. Finally, the book analyses the plight of vulnerable groups such as internally displaced persons, the atrocities committed against women and girls in the Boko Haram insurgency and the (in)ability of international law to enforce the protections offered to the victims. From the perspective of critical intellectual inquiry, the book also challenges a number of fundamental assumptions and encourages us to revisit our legal characterisation of certain concepts such as “gender-based crimes”. It then goes further to analyse some legal grey areas in the Boko Haram insurgency such as the legal status of the Civilian Joint Task Force (CJTF) and the legal framework for holding members accountable for violations of international human rights and humanitarian law. Overall, the book represents a valuable contribution to scholarship, deepens our understanding and delineates how international law could respond to the Boko Haram insurgency in Nigeria in particular and terrorism in Africa in general.

Discourse, Structure and Linguistic Choice: The Theory and Applications of Molecular Sememics (Studies in Linguistics and Philosophy #101)

by T. Price Caldwell Oliver Cresswell Robert J. Stainton

This volume presents eight papers and a draft monograph by T. Price Caldwell on topics in linguistics, semiotics and philosophy of language. From the beginning of his professional career onwards, Caldwell wrote short fiction and poetry, and he taught English literature. The relevance to these of philosophy of language, semiotics and certain areas of linguistics increasingly caught his interest. This book presents the fruits of this later work. Of the papers included here, two are abstract and theoretical, focusing on linguistic methodology and Caldwell’s overarching views on the nature of meaning-in-context. His position here, which he called Molecular Sememics, echoes early Structuralism and Functionalism, but addresses shortfalls in each. Two other papers apply the method and theory to topics within semantics and pragmatics, including especially the structuring of discourse. The remaining four papers connect Caldwell’s theoretical insights to his life-long interests in fiction and pedagogy. The monograph – which Caldwell was left unfinished due to illness – aims to present as a single intellectual package the theory and the applications.

Judges, Judging and Humour

by Jessica Milner Davis Sharyn Roach Anleu

This book examines social aspects of humour relating to the judiciary, judicial behaviour, and judicial work across different cultures and eras, identifying how traditionally recorded wit and humorous portrayals of judges reflect social attitudes to the judiciary over time. It contributes to cultural studies and social science/socio-legal studies of both humour and the role of emotions in the judiciary and in judging. It explores the surprisingly varied intersections between humour and the judiciary in several legal systems: judges as the target of humour; legal decisions regulating humour; the use of humour to manage aspects of judicial work and courtroom procedure; and judicial/legal figures and customs featuring in comic and satiric entertainment through the ages.Delving into the multi-layered connections between the seriousness of the work of the judiciary on the one hand, and the lightness of humour on the other hand, this fascinating collection will be of particular interest to scholars of the legal system, the criminal justice system, humour studies, and cultural studies.

Indirect Reports and Pragmatics in the World Languages (Perspectives in Pragmatics, Philosophy & Psychology #19)

by Alessandro Capone Manuel García-Carpintero Alessandra Falzone

This volume addresses the intriguing issue of indirect reports from an interdisciplinary perspective. The contributors include philosophers, theoretical linguists, socio-pragmaticians, and cognitive scientists. The book is divided into four sections following the provenance of the authors. Combining the voices from leading and emerging authors in the field, it offers a detailed picture of indirect reports in the world’s languages and their significance for theoretical linguistics. Building on the previous book on indirect reports in this series, this volume adds an empirical and cross-linguistic approach that covers an impressive range of languages, such as Cantonese, Japanese, Hebrew, Persian, Dutch, Spanish, Catalan, Armenian, Italian, English, Hungarian, German, Rumanian, and Basque.

Cognition of the Law: Toward a Cognitive Sociology of Law and Behavior

by Luigi Cominelli

This book’s basic hypothesis – which it proposes to test with a cognitive-sociological approach – is that legal behavior, like every form of human behavior, is directed and framed by biosocial constraints that are neither entirely genetic nor exclusively cultural. As such, from a sociological perspective the law can be seen as a super-meme, that is, as a biosocial constraint that develops only in complex societies. This super-meme theory, by highlighting a fundamental distinction between defensive and assertive biases, might explain the false contradiction between law as a static and historical phenomenon, and law as a dynamic and promotional element. Socio-legal scholars today have to face the challenge of pursuing a truly interdisciplinary approach, connecting all the fields that can contribute to building a modern theory of normative behavior and social action. Understanding and framing concepts such as rationality, emotion, or justice can help to overcome the significant divide between micro and macro sociological knowledge. Social scientists who are interested in the law must be able to master the epistemological discourses of different disciplines, and to produce fruitful syntheses and bridge-operations so as to understand the legal phenomenon from each different point of view. The book adopts four perspectives: sociological, psychological, biological-evolutionary and cognitive. All of them have the potential to be mutually integrated, and constitute that general social science that provides common ground for exchange. The goal is to arrive at a broad and integrated view of the socio-legal phenomenon, paving the way for a comprehensive theory of norm-oriented and norm-perceived actions.

First Contact and Time Travel: Selected Essays and Short Stories (Science and Fiction)

by Zoran Živković

This volume collects both essays and fictional material around two core topics in the long career of the Serbian writer, essayist, researcher, publisher and translator. The first topic - first contact - is chiefly represented by his comprehensive essay on "The Theme of First Contact in the SF Works of Arthur C. Clarke" and reflected on the literary level with his short stories "The Bookshop" and "The Puzzle". Two shorter essays on the second topic - time travel in SF literature - introduce, amongst others, the well-known and fascinating mosaic novel Time Gifts, which skillfully explores the more literary side of the notions of past, present and future. In the annotations the author provides insights into his take on the subjects presented.

The Future of Engineering: Philosophical Foundations, Ethical Problems and Application Cases (Philosophy of Engineering and Technology #31)

by Albrecht Fritzsche Sascha Julian Oks

In a world permeated by digital technology, engineering is involved in every aspect of human life. Engineers address a wider range of design problems than ever before, raising new questions and challenges regarding their work, as boundaries between engineering, management, politics, education and art disappear in the face of comprehensive socio-technical systems. It is therefore necessary to review our understanding of engineering practice, expertise and responsibility.This book advances the idea that the future of engineering will not be driven by a static view of a closed discipline, but rather will result from a continuous dialogue between different stakeholders involved in the design and application of technical artefacts. Based on papers presented at the 2016 conference of the forum for Philosophy, Engineering and Technology (fPET) in Nuremberg, Germany, the book features contributions by philosophers, engineers and managers from academia and industry, who discuss current and upcoming issues in engineering from a wide variety of different perspectives. They cover topics such as problem solving strategies and value-sensitive design, experimentation and simulation, engineering knowledge and education, interdisciplinary collaboration, sustainability, risk and privacy.The different contributions in combination draw a comprehensive picture of efforts worldwide to come to terms with engineering, its foundations in philosophy, the ethical problems it causes, and its effect on the ongoing development of society.

Sensory Perceptions in Language, Embodiment and Epistemology (Studies in Applied Philosophy, Epistemology and Rational Ethics #42)

by Annalisa Baicchi Rémi Digonnet Jodi L. Sandford

The book illustrates how the human ability to adapt to the environment and interact with it can explain our linguistic representation of the world as constrained by our bodies and sensory perception. The different chapters discuss philosophical, scientific, and linguistic perspectives on embodiment and body perception, highlighting the core mechanisms humans employ to acquire knowledge of reality. These processes are based on sensory experience and interaction through communication.

Horror, The Film Reader (In Focus: Routledge Film Readers)

by Mark Jancovich

Horror, The Film Reader brings together key articles to provide a comprehensive resource for students of horror cinema. Mark Jancovich's introduction traces the development of horror film from The Cabinet of Dr. Caligari to The Blair Witch Project, and outlines the main critical debates. Combining classic and recent articles, each section explores a central issue of horror film, and features an editor's introduction outlining the context of debates.

A Life Less Throwaway: The Lost Art of Buying for Life

by Tara Button

A revolutionary guide to the art of mindful buying that will teach you how to resist cheaply made goods and make smart, fulfilling purchases that last a lifetime. With the whole world trying to convince us to spend our way to happiness, we’ve been left cluttered, stressed, and unfulfilled. Tara Button, founder of BuyMeOnce, is at the forefront of the global movement to change the way we shop and live forever. Tara advocates a life of mindful buying that celebrates what lasts, giving you exercises that help you curb impulses, ignore trends, and discover your true style. Once a shopaholic herself, her groundbreaking mindful curation method reveals the amazing benefits of buying for life and will help you: • Spot the tricks that make you overspend • De-clutter your home • Find the products that serve you best • Rediscover the art of keeping and caring for things • Find happiness, success, and self-worth, beyond buying

Exemplary Research For Nursing And Midwifery

by Anne Marie Rafferty Michael Traynor

This Reader reproduces fifteen classic and influential accounts of nursing research selected by a panel of senior nurse researchers and teachers. It provides accompanying commentary explaining why the research is good, how it relates to the research tradition and the influence and impact of the piece of research.Introductory and concluding chapters review the literature on the evaluation of research and the position of nursing research in relation to that conducted in medicine generally. Exemplary Research for Nursing and Midwifery is an invaluable reference for any nurse of midwife embarking on the research process.

Political Research: An Introduction

by Lisa Harrison Nicholas Startin

Political Research: An Introduction has been designed to provide an excellent starting point for those new to the area of Research Methods. It assumes no prior knowledge of the subject and sets out the key issues involved in doing research in Politics. It guides students through a complex and often daunting subject by exploring the many concepts associated with the field, as well as offering practical advice on research practices and information resources. Features and benefits of this textbook include:* boxed case studies in each chapter to illustrate and clarify key concepts, and highlight the practical use of different research methods* a useful glossary, giving easy access to definitions of key terms* a dedicated web-site containing sample material, extra case studies, important links, and essential resources for both teachers and students.

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Showing 6,951 through 6,975 of 21,380 results