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Upper Hand: The Future of Work for the Rest of Us
by Sherrell DorseyLearn how to secure a place at the professional table for Black, Latinx, and other marginalized groups In Upper Hand: The Future of Work for the Rest of Us, celebrated Founder and CEO of The Plug, Sherrell Dorsey, delivers a personal and eye-opening exploration of how to ensure that marginalized communities aren't left behind as technology continues its inexorable march forward. In the book, readers will learn to think about how we can strategically shape the coming decade to include Black and Brown communities. Upper Hand offers guidelines, insights, and frameworks for navigating the new world of work that is dominated by Silicon Valley-rooted technologies, inaccessible networks, and constant automation that continues to slash jobs in the Black and Latinx population. You'll find ways to: Help families and community leaders design clear pathways to understanding alternatives to obsolescence Thrive in an ever-changing, tech-driven economy that is beginning to leave people of color behind Embrace new strategies that guarantee a place for Black and brown people in the new economy The startling and insightful discussion in Upper Hand will earn it a place in the libraries of families, teachers, community advocates, workforce development leaders, professionals of color, as well as anyone interested in learning how to distribute the benefits of the new tech economy to those historically left out.
Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth
by Frank A. CalderoniThe CEO of Anaplan explains how a company’s character is a critical driver of sustained success In his career as an executive at IBM, Cisco, and now as CEO of Anaplan, Frank A. Calderoni discovered that character is just as vital for companies as it is for individuals. In Upstanding: How Company Character Catalyzes Loyalty, Agility, and Hypergrowth, the author explores the powerful link between corporate strategy, company culture, and individual character, and how activating this link is essential to realizing strong company character—and an essential ingredient for organizations to achieve hypergrowth, agility, and loyalty. This innovative resource features real-life examples of how today’s most successful companies are building upstanding character while increasing employee engagement, happiness, and performance. The book is written to help executives, company founders, managers, and other leaders develop strategies that supercharge organizational performance while building a strong and high-engagement culture—providing real-world insights from the author’s own career along with a diverse cross-section of business thought leaders and CEOs of companies both small and large, local and global. The author draws upon his experience leading a $10 billion hypergrowth software company to explain how the fusion of culture and strategy, driven by a company’s character, leads to sustained internal and external success. Designed to empower leaders to make character the cornerstone of corporate culture, this invaluable resource: Explores what “upstanding character” means for an organization, and how building a culture based on empathy, courage, authenticity, integrity, respect, and other factors drives higher performance and value creation for employees, customers, partners, and shareholders Reviews research on how culture drives performance, and operational practices for building upstanding organizational character and driving value-aligned behavior Features original interviews with Shantanu Narayen, Cy Wakeman, Eric Hutcherson, Kellie McElhaney, Geoffrey Moore, and other leaders inside and outside the tech sector Provides practical tools and approaches for increasing inclusion and belonging, improving communication, strengthening engagement, and rewarding upstanding character in employees Discusses the “Big 9” cultural values that are essential to creating upstanding company character, such as agility, collaboration, diversity, integrity, and respect With a foreword by Shantanu Narayen, Chairman and CEO of Adobe, Upstanding: How Company Character Catalyzes Loyalty, Agility, and Growth is essential reading for executives and business leaders interested in strategy, leadership, organizational culture, and management innovation, as well as leadership teams and HR professionals who are responsible for guiding their organization’s culture and developing its character.
Urban China in Transition (IJURR Studies in Urban and Social Change Book Series #60)
by John R. LoganUsing an innovative approach, this book interprets the unprecedented transformation of contemporary China’s major cities. It deals with a diversity of trends and analyzes their sources. Offers a multi-dimensional analysis of urban life in China Highlights a diversity of trends in the areas of migration, criminal victimization, gated communities, and the status of women, suburbanization, and neighbourhood associations Each chapter includes input from both an expert on urban life in China and an 'outside' expert from the fields of sociology, geography, economics, planning, political science, history, demography, architecture, or anthropology An alternative theoretical perspective comparing the Chinese experience with other urban settings in the United States, Poland, Russia, Vietnam, East and South East Asia, and South America
Urban Geography: A Critical Introduction (Critical Introductions to Geography)
by Andrew E. Jonas Eugene McCann Mary ThomasUrban Geography a comprehensive introduction to a variety of issues relating to contemporary urban geography, including patterns and processes of urbanization, urban development, urban planning, and life experiences in modern cities. Reveals both the diversity of ordinary urban geographies and the networks, flows and relations which increasingly connect cities and urban spaces at the global scale Uses the city as a lens for proposing and developing critical concepts which show how wider social processes, relations, and power structures are changing Considers the experiences, lives, practices, struggles, and words of ordinary urban residents and marginalized social groups rather than exclusively those of urban elites Shows readers how to develop critical perspectives on dominant neoliberal representations of the city and explore the great diversity of urban worlds
Urban Land Rent: Singapore as a Property State (IJURR Studies in Urban and Social Change Book Series)
by Anne HailaIn Urban Land Rent, Anne Haila uses Singapore as a case study to develop an original theory of urban land rent with important implications for urban studies and urban theory. Provides a comprehensive analysis of land, rent theory, and the modern city Examines the question of land from a variety of perspectives: as a resource, ideologies, interventions in the land market, actors in the land market, the global scope of land markets, and investments in land Details the Asian development state model, historical and contemporary land regimes, public housing models, and the development industry for Singapore and several other cities Incorporates discussion of the modern real estate market, with reference to real estate investment trusts, sovereign wealth funds investing in real estate, and the fusion between sophisticated financial instruments and real estate
Urban Planning for Transitions
by Nicolas Douay Michael MinjaToday, as cities undergo rapid and dynamic transformations, riddled with uncertainties about the future, the roles of urban planning and urban planners lie in one of these new crossroad moments. Climate change, urban migration, social inclusion, health emergencies and financial and economic crises have elevated urbanization to newer heights of complexity that can only be tackled by integrating a multitude of scenarios, strategies and discourses, in order to create an urban future that is resilient and sustainable. Urban planners have come up with transition proposals and concepts that they hope will be able to respond to cities' challenges and ultimately allow them to adapt and make the transition into more robust urban areas. This book presents and discusses various urban transition strategies, action plans and programs that have been proposed or even conducted in different countries all over the world. Different countries require different strategies, but they all have the same goal in mind, each of them trying to address urban complexities and cope with the rapid pace at which the world is evolving.
The Urban Planning Imagination: A Critical International Introduction
by Nicholas A. PhelpsUrban planning is not just about applying a suite of systematic principles or plotting out pragmatic designs to satisfy the briefs of private developers or public bodies. Planning is also an activity of imagination, with a stock of wisdom and an array of useful methods for making decisions and getting things done. This critical introduction uncovers and celebrates this imagination and its creative potential. Nicholas A. Phelps explores the key themes and driving questions in the circulation of planning ideas and methods over time and across spaces, identifying the contrasts and commonalities between urban planning systems and cultures. He argues that the tools for inclusive urban planning are today, more than ever, not solely restricted to the hands of planning bodies, but are distributed across citizens, a variety of organizations (what Phelps calls ‘clubs’) and states. As a result, the book sets the ground for the new arrangements between these groups and actors which will be central to the future of urban planning. By unsettling standard accounts, this book compels us towards more critical and creative thinking to ensure that the imagination, wisdom and methods of urban planning are mobilized towards achieving the aspiration of shaping better places.
The Urban Question in Africa: Uneven Geographies of Transition (RGS-IBG Book Series)
by Padraig R. Carmody James T. Murphy Richard Grant Francis Y. OwusuIlluminates the path to more generative urban transitions in Africa's cities and developing rural areas Africa is the world's most rapidly urbanizing region. The predominantly rural continent is currently undergoing an “urban revolution” unlike any other, generally taking place without industrialization and often characterized by polarization, poverty, and fragmentation. While many cities have experienced construction booms and real estate speculation, others are marked by expanding informal economies and imploding infrastructures. The Urban Question in Africa: Uneven Geographies of Transition examines the imbalanced and contested nature of the ongoing urban transition of Africa. Edited and authored by leading experts on the subject, this unique volume develops an original theory conceptualizing cities as sociotechnical systems constituted by production, consumption, and infrastructure regimes. Throughout the book, in-depth chapters address the impacts of current meta-trends—global geopolitical shifts, economic changes, the climate crisis, and others—on Africa's cities and the broader development of the continent. Presents a novel framework based on extensive fieldwork in multiple countries and regions of the continent Examines geopolitical and socioeconomic topics such as manufacturing in African cities, the green economy in Africa, and the impact of China on urban Africa Discusses the prospects for generative urbanism to produce and sustain long-term development in Africa Features high-quality maps, illustrations, and photographsThe Urban Question in Africa: Uneven Geographies of Transition is essential reading for undergraduate and postgraduate students in geography, urban planning, and African studies, academic researchers, geographers, urban planners, and policymakers.
Usability von Produkten und Anleitungen im digitalen Zeitalter: Handbuch für Entwickler, IT-Spezialisten und technische Redakteure
by Gertrud GrünwiedTechnische Produkte können nur erfolgreich sein, wenn die Gebrauchstauglichkeit, die Usability, frühzeitig im Entwicklungsprozess geplant und in allen Produktphasen verankert wird. Dies betrifft smarte Geräte, Softwareprodukte, Webanwendungen und Apps genauso wie komplexe und umfangreich dokumentierte Maschinen, Fahrzeuge und Systeme. In ihrem Buch vermittelt Gertrud Grünwied eine ganzheitliche Sicht auf intuitiv bedienbare Produkte und deren Anleitungen. Sie bietet das relevante Know-how zu User-Centered Design und eine Übersicht zur Auswahl von Usability-Methoden. Usability-Maßnahmen beschreibt sie schrittweise von der Planung, der Durchführung und Auswertung bis zur Optimierung von Produkt und Anleitung. Der Praxisteil präsentiert Fallstudien für Anleitungen mit und ohne Produkt sowie für eine Dienste-App im Internet, außerdem eine Betrachtung zu Kosten, Nutzen und Implementierungszeitpunkt von Usability-Methoden. Die dargestellten Usability-Maßnahmen erstrecken sich nicht nur auf das technische Produkt selbst, sondern auch auf die Nutzungssituation und die smarte Benutzerinformation, zum Beispiel das Nachschlagen in der Bedienungsanleitung zur Fehlerbehebung, Dokumentations-Apps zum Kennenlernen von Systemfunktionen oder das Üben und Lernen anhand einer Produktsimulation per Video-Tutorial oder Animation. Damit richtet sich das Buch an alle Mitarbeiter produzierender Unternehmen und ihrer Dienstleister, die an Usability-Aspekten beteiligt sind - Produktmanager, Entwickler, IT-Spezialisten, Designer, Technische Redakteure und Mitarbeiter in Schulung und Service, aber auch an Studierende der Informatik und Ingenieurwissenschaften einschließlich Technischer Redaktion und Kommunikation. Inhalt: Anforderungen an Usability von Produkten und Anleitungen "4.0" - Prozesse und Planung - Nutzer- und Nutzungsforschung - Gestaltung - Evaluation - Anwenden der Methoden und ihre Wirtschaftlichkeit - Fallstudien - Software-Tools und Normen
User Experience Design: A Practical Playbook to Fuel Business Growth
by Satyam KantamneniIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start. In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world. You’ll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable Common shortfalls that prevent organizations from reaping the value of experience design 27 proven “plays” from the UXReactor playbook to put concepts into practice Game planning examples to execute at different levels of an organization A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers.
User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences
by Janelle Estes Andy MacMillanAn insightful discussion and practical guide on how to put customers back into the center of your business model With so many digital experiences touching our lives—and businesses—it’s understandable to feel like you’re drowning in data. There’s a dashboard or chart for just about everything, but data alone can’t help you understand and empathize with your customers. No amount of it will take you inside their heads, help you see the world through their eyes, or let you experience what it’s really like to be your customer. Only human insight from real people can do that. User Tested gives both individual contributors and executives an approachable, pragmatic playbook for stepping beyond standard business metrics and infusing real human insight into every business decision, design, and experience. In this book, you’ll: Learn how businesses became obsessed with data—but disconnected from their customers—and why that’s not sustainable Get the basics about how to capture human insight through user testing, including how to find the right people, ask the right questions, and make sense of and act on all the insights you uncover Dive into a detailed playbook that shares real-world examples of how you can collect and scale human insight across the teams in your organization—from marketing to product, and beyond Learn how to evangelize the power of human insight throughout your organization, so every department can create a culture of customer empathy and share a firsthand understanding of customer needs Find out how companies like Microsoft, AAA Club Alliance, HelloFresh, and Notre Dame’s IDEA Center solidly connect with and elicit meaningful feedback from customers in friendlier, faster, and more direct ways Perfect for any industry, User Tested: How the World's Top Companies Use Human Insight to Create Great Experiences was co-authored by the chief insights officer and the CEO of UserTesting—a SaaS company fundamentally changing the way both B2B and consumer brands find out what real people think and feel. The book reflects the authors’ commitment to helping you position the customer squarely in the center of your business model by weaving their true voices throughout your company’s decision making.
Using Statistics in the Social and Health Sciences with SPSS and Excel
by Martin Lee AbbottProvides a step-by-step approach to statistical procedures to analyze data and conduct research, with detailed sections in each chapter explaining SPSS® and Excel® applications This book identifies connections between statistical applications and research design using cases, examples, and discussion of specific topics from the social and health sciences. Researched and class-tested to ensure an accessible presentation, the book combines clear, step-by-step explanations for both the novice and professional alike to understand the fundamental statistical practices for organizing, analyzing, and drawing conclusions from research data in their field. The book begins with an introduction to descriptive and inferential statistics and then acquaints readers with important features of statistical applications (SPSS and Excel) that support statistical analysis and decision making. Subsequent chapters treat the procedures commonly employed when working with data across various fields of social science research. Individual chapters are devoted to specific statistical procedures, each ending with lab application exercises that pose research questions, examine the questions through their application in SPSS and Excel, and conclude with a brief research report that outlines key findings drawn from the results. Real-world examples and data from social and health sciences research are used throughout the book, allowing readers to reinforce their comprehension of the material. Using Statistics in the Social and Health Sciences with SPSS® and Excel® includes: * Use of straightforward procedures and examples that help students focus on understanding of analysis and interpretation of findings * Inclusion of a data lab section in each chapter that provides relevant, clear examples * Introduction to advanced statistical procedures in chapter sections (e.g., regression diagnostics) and separate chapters (e.g., multiple linear regression) for greater relevance to real-world research needs Emphasizing applied statistical analyses, this book can serve as the primary text in undergraduate and graduate university courses within departments of sociology, psychology, urban studies, health sciences, and public health, as well as other related departments. It will also be useful to statistics practitioners through extended sections using SPSS® and Excel® for analyzing data. Martin Lee Abbott, PhD, is Professor of Sociology at Seattle Pacific University, where he has served as Executive Director of the Washington School Research Center, an independent research and data analysis center funded by the Bill & Melinda Gates Foundation. Dr. Abbott has held positions in both academia and industry, focusing his consulting and teaching in the areas of statistical procedures, program evaluation, applied sociology, and research methods. He is the author of Understanding Educational Statistics Using Microsoft Excel® and SPSS®, The Program Evaluation Prism: Using Statistical Methods to Discover Patterns, and Understanding and Applying Research Design, also from Wiley.
Variationist Sociolinguistics: Change, Observation, Interpretation (Language in Society #39)
by Sali A. TagliamonteVariationist Sociolinguistics: Change, Observation, Interpretation presents a comprehensive, intermediate level examination of Language Variation and Change, the branch of sociolinguistics concerned with linguistic variation in spoken and written language. Represents the most up-to-date coverage of the history, developments, and methodologies of variationist sociolinguistics Addresses all aspects of linguistic variation, including areas not usually covered in introductory texts, e.g. the phonological, morpho-syntactic, discourse/pragmatic Outlines comparative sociolinguistic approach, data collection, methodological issues; and addresses state-of-the-art contemporary quantitative methods and statistical practice Features cutting-edge research at an appropriate level to facilitate student learning Engages students throughout with a variety of pedagogical features, including Mini Quizzes to test comprehension, extensive Exercises at the end of each chapter, the opportunity to do hands-on quantitative analysis of a never-before published data set, and Notes and Tips that offer insight into conducting sociolinguistic research. Extra materials and answers to the exercises are available at www.wiley.com/go/tagliamonte
Vehicle Dynamics Estimation using Kalman Filtering: Experimental Validation (Wiley-iste Ser. #722)
by Moustapha Doumiati Ali Charara Alessandro Victorino Daniel LechnerVehicle dynamics and stability have been of considerable interest for a number of years. The obvious dilemma is that people naturally desire to drive faster and faster yet expect their vehicles to be “infinitely” stable and safe during all normal and emergency maneuvers. For the most part, people pay little attention to the limited handling potential of their vehicles until some unusual behavior is observed that often results in accidents and even fatalities. This book presents several model-based estimation methods which involve information from current potential-integrable sensors. Improving vehicle control and stabilization is possible when vehicle dynamic variables are known. The fundamental problem is that some essential variables related to tire/road friction are difficult to measure because of technical and economical reasons. Therefore, these data must be estimated. It is against this background, that this book’s objective is to develop estimators in order to estimate the vehicle’s load transfer, the sideslip angle, and the vertical and lateral tire/road forces using a roll model. The proposed estimation processes are based on the state observer (Kalman filtering) theory and the dynamic response of a vehicle instrumented with standard sensors. These estimators are able to work in real time in normal and critical driving situations. Performances are tested using an experimental car in real driving situations. This is exactly the focus of this book, providing students, technicians and engineers from the automobile field with a theoretical basis and some practical algorithms useful for estimating vehicle dynamics in real-time during vehicle motion.
Venture Deals: Seien Sie klüger als Ihr Anwalt und Risikokapitalgeber
by Brad Feld Jason Mendelson Florian KreisEs gibt sie wirklich: junge Gründer mit einer erfolgversprechenden Idee und einem Plan. Doch meistens fehlen ihnen die finanziellen Mittel, um ihren Plan in die Tat umzusetzen. Auf der anderen Seite stehen Investoren, die gerne in solch ein Startup finanzieren würden. Wenn diese beiden Gruppen zueinander finden und sich einig werden, ist das ein Venture Deal. Wie kommen Venture Capital-Deals zustande? Das ist eine der häufigsten Fragen, die von jeder Jungunternehmer-Generation gestellt wird. Überraschenderweise gibt es wenig zuverlässige Informationen zu diesem Thema. Niemand weiß es besser als Brad Feld und Jason Mendelson. Die Gründer der Foundry Group - eine Risikokapitalfirma, die sich auf Investitionen in Unternehmen der Informationstechnologie in der Frühphase konzentriert - waren an Hunderten von Risikokapitalfinanzierungen beteiligt. Ihre Investitionen reichen von kleinen Start-ups bis hin zu großen Risikofinanzierungsrunden der Serie A. In "Venture Deals" zeigen Brad Feld und Jason Mendelson Jungunternehmern das Innenleben des VC-Prozesses, vom Risikokapital-Term Sheet und effektiven Verhandlungsstrategien bis hin zur ersten Seed- und späteren Development-Phase. "Venture Deals" - gibt wertvolle, praxisnahe Einblicke in die Struktur und Strategie von Risikokapital - erklärt und verdeutlicht das VC-Term Sheet und andere missverstandene Aspekte der Kapitalfinanzierung - hilft beim Aufbau kooperativer und unterstützender Beziehungen zwischen Unternehmern und Investoren - vermittelt die jahrelange praktische Erfahrung der Autoren "Venture Deals" ist unverzichtbar für jeden aufstrebenden Unternehmer, Risikokapitalgeber oder Anwalt, der an VC-Deals beteiligt ist und für Studenten und Dozenten in den entsprechenden Studienbereichen.
Virtual Trainings: So gestalten Sie mitreissende Online-Schulungen mit nachhaltigen Lerneffekten
by Jeb BlountDie weltweite Pandemie beschleunigte die breite Einführung virtueller Trainings. Diese Trainingsform kombiniert die Struktur, die Verantwortlichkeit und die Vorteile des sozialen Lernens vor Ort im Klassenzimmer mit Geschwindigkeit, Flexibilität und erheblichen Kosteneinsparungen. Virtuelle Schulungen sind auà erdem umweltfreundlich. Die gröà te Herausforderung beim virtuellen Training und der Grund für den groà en Widerstand dagegen ist jedoch, dass die Erfahrung in der Vergangenheit sehr mühsam war. Das liegt nicht an der Qualität des Lehrplans oder des Inhalts. Auch nicht am Talent des Trainers. Es ist die Lernerfahrung. Es gibt nur wenige Menschen, die noch nie das "Vergnügen" hatten, sich durch quälende virtuelle Trainings-Sessions zu schleppen. Der Tod durch Voice-over-PowerPoint, vorgetragen von einem desinteressierten Ausbilder, hat einen besonders bitteren Beigeschmack. Es ist die Art und Weise, wie virtuelle Trainings durchgeführt werden, die am wichtigsten ist. Wenn die virtuelle Lernerfahrung emotional positiv ist, sind die Teilnehmer beispielsweise engagierter, eignen sich neue Kompetenzen an und das Wissen bleibt haften. Auà erdem buchen Führungskräfte mehr virtuelle Trainings und Unternehmen integrieren virtuelle Trainings leichter in ihre Lern- und Entwicklungsinitiativen. Genau darum geht es in diesem Buch. "Virtual Trainings" ist der maà gebliche Leitfaden für die Durchführung virtueller Schulungen, die die Lernenden fesseln und neue Fähigkeiten und Verhaltensänderungen nachhaltig vermitteln. Jeb Blount, einer der bekanntesten Trainer und Autoren unserer Generation, führt Sie Schritt für Schritt durch die sieben Elemente effektiver, ansprechender virtueller Lernerfahrungen: Trainer-Mentalität & emotionale Disziplin, Produktion & Technologie, Medien & Visuelles, virtuelles Curriculum & Lehrplangestaltung, Planung & Vorbereitung, virtuelle Kommunikationsfähigkeiten, dynamische und interaktive Durchführung von Schulungen. Mit jedem neuen Kapitel werden Sie mehr und mehr Vertrauen in Ihre Fähigkeit gewinnen, Trainings in einem virtuellen Klassenzimmer effektiv durchzuführen. Wenn Sie erst einmal die virtuelle Durchführung von Schulungen beherrschen und die Vorteile des Fernunterrichts kennengelernt haben, werden Sie vielleicht nie wieder in ein physisches Klassenzimmer zurückkehren wollen.
The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers
by Bernice M. Chao Jessalin LamExplore the challenges faced by Asian professionals and how to overcome them. &“A must-read if you&’re ready to unlock your full potential!&” —Tiffany Pham, Founder and CEO, MogulFind your voice, own your story, and elevate your professional life. In The Visibility Mindset: How Asian American Leaders Create Opportunities and Push Past Barriers, Chao and Lam deliver an engaging and enlightening treatment of how Asian American professional leaders have powered through the obstacles in their way. Exploring a variety of myths, stereotypes, and problems faced by Asian American professionals, this book will empower you to overcome many of these issues. The Visibility Mindset offers straightforward exercises and strategies, alongside many real-life leadership examples from various industries, to help you succeed as you move forward in your careers. The book explores how to work with others effectively and how to handle microaggressions, how to leverage the power of networking, and how to manage and mentor others while seeking out mentorship for yourself. An indispensable resource for Asian professionals, The Visibility Mindset also deserves a place in the hands of allies of Asian American professionals seeking a deeper understanding of the challenges faced by their friends and colleagues.
Vox Popular
by Robin QueenOur favorite movies and TV shows feature indelible characterswho tell us about themselves not just in what they say but in howthey say it. The creative decisions behind these voices--suchas what accent or dialect to use--offer rich data forsociolinguistic study. Ideal for students of language variation aswell as general readers interested in media, Vox Popular isan engaging tour through the major issues of sociolinguistic studyas heard in the voices from mass media.* Provides readers with a unified and accessiblepicture of the interrelationships between language variation andthe mass media* Presents detailed original analyses of multipleaudiovisual media sources* Includes a broad methods chapter coveringquantitative and qualitative methods in a style not available inany other textbook* All theoretical terms are accessibly explained, withengaging examples, making it suitable for non-academics as well asundergraduate students* Incorporates pedagogical textboxes throughout andincludes sections dedicated to developing practical skills for thefield
The Wallet Allocation Rule
by Lerzan Aksoy Timothy L. Keiningham Alexander J. Buoye Luke WilliamsCustomer Loyalty Isn't Enough--Grow Your Share ofWallet The Wallet Allocation Rule is a revolutionary, definitiveguide for winning the battle for share of customers' hearts, minds,and wallets. Backed by rock-solid science published in theHarvard Business Review and MIT Sloan ManagementReview, this landmark book introduces a new and rigorouslytested approach--the Wallet Allocation Rule--that isproven to link to the most important measure of customer loyalty:share of wallet.Companies currently spend billions of dollars each yearmeasuring and managing metrics like customer satisfaction and NetPromoter Score (NPS) to improve customer loyalty. These metrics,however, have almost no correlation to share of wallet. As aresult, the returns on investments designed to improve the customerexperience are frequently near zero, even negative.With The Wallet Allocation Rule, managers finally havethe missing link to business growth within their grasp--theability to link their existing metrics to the share of spendingthat customers allocate to their brands.Learn why improving satisfaction (or NPS) does not improveshare.Apply the Wallet Allocation Rule to discover what really drivescustomer spending.Uncover new metrics that really matter to achieve growth.By applying the Wallet Allocation Rule, managers get realinsight into the money they currently get from their customers, themoney available to be earned by them, and what it takes to get it.The Wallet Allocation Rule provides managers with ablueprint for sustainable long-term growth.
Wealth: Wealth And The American Family (Economy and Society)
by Yuval ElmelechThe pursuit of wealth has captivated people’s attention for centuries. Yet, as a topic of social research, the way in which wealth is accumulated and unequally distributed has largely been neglected, remaining hidden beneath data on income inequality. Wealth aims to address this blind spot in the academic discourse. In accessible prose, Yuval Elmelech explains how personal wealth differs fundamentally from other conventional measures of socioeconomic status and why it has become increasingly important to our understanding of social mobility and stratification. Crucially, Elmelech presents a dynamic sociological framework of wealth attainment that illuminates the effects of cumulative advantages and disadvantages over the course of an individual’s life, and across generations. He describes how these advantages and disadvantages are in turn shaped by a complex interplay of multiple markets, changing demographic landscapes, and persistent inter-group wealth disparities. Blending theoretical approaches with empirical evidence and macro-level contexts with micro-level processes, this book is an astute guide for thinking about wealth as a key determinant of social and economic wellbeing and for interrogating the role of wealth accumulation in social inequality.
WEconomy: You Can Find Meaning, Make A Living, and Change the World
by Craig Kielburger Marc Kielburger Sheryl Sandberg Sir Richard Branson Holly BransonYour guide to ‘Business with Benefits'... for All! Purpose and profit are powerful human motivators. Combined, this power can change the world. WEconomy is your guidebook to the greatest evolution in business since the assembly line. Discover the secret to achieving purpose with profit in your career and company, all while driving positive impact. Do you crave more meaning in your job? This book is your roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the key to increasing productivity and retaining top performers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. If you are an aspiring social entrepreneur, learn how to massively scale your mission. Get paid to change the world — who wouldn’t want to be the person doing that? Uncover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly successful—business strategies. The stellar authorial team share in candid detail, the setbacks and achievements they experienced building successful enterprises and charities—with purpose. With the tips inside this book, you, your business, or your charity can: Find a cause that drives you and your career goals to new heights Create a job that you love and be celebrated by your peers, boss, and industry Inspire brand fanatics to stay loyal to you, your company, and your cause Add a halo to your product, grow your geographic reach, innovate for “the next big thing,” engage Boomers to Gen Z, and much more! This is your blueprint for living by your personal values, achieving career success, and changing the world. Purpose and profit are the greatest human motivators. This is the definitive roadmap for bringing the power of both forces together—achieving purpose with profit in your career, company, and changing the world. Do you crave more meaning in your job? This book will give you the roadmap. Are you seeking to inspire employees? CEOs are discovering that purpose is the secret to increasing productivity and retaining top workers. If you’re in sales, unleash the power of purpose to inspire customers to be passionate brand ambassadors. Everyone wants more meaning. We all inherently know that purpose is powerful, but this is the ground-breaking book to unleashing the purpose within your career, company, and life goals. This book will show you how to profit with purpose, whether you’re the one calling the shots or a junior employee looking to advance. Get paid to change the world – who wouldn’t want to be the person doing that? Discover the methods of megastars like Oprah Winfrey, Earvin “Magic” Johnson, and Sir Richard Branson, who make the world a better place through purposeful—and highly profitable—business strategies. Go behind the scenes of real companies at the forefront of this watershed movement and learn from business leaders, entrepreneurs, celebrities, and aspiring influencers. The all-star authorial team shares in candid detail the setback
Wenn du fragst, frag richtig: Durch gezielte Mitarbeiterbefragungen zum attraktiven Arbeitgeber werden
by Gerd BeiderniklUnternehmen stehen heute vor zahlreichen Herausforderungen, vor allem jener des akuten Fachkräftemangels. Es wird immer schwerer, geeignete Mitarbeitende zu finden und zu halten. Umso wichtiger ist es, die Gründe, warum Menschen in ein Unternehmen eintreten, dort verweilen oder es verlassen, herauszufinden und als Unternehmensführung oder HR-Beauftragte entsprechend der erhaltenen Antworten zu agieren. Um dies zu erreichen, ist es wichtiger denn je, dass Unternehmen sich des Instruments der Mitarbeiterbefragung richtig und wirksam bedienen. Das Buch von Gerd Beidernikl greift diese brandaktuelle Thematik auf und liefert Antworten auf die Fragen, nach welchem Erfolgsrezept attraktive, außergewöhnlich positiv erlebte Arbeitsplatzkulturen entstehen und was man als Unternehmen tun kann, um attraktiv für talentierte und motivierte Mitarbeitende zu sein. Das Prinzip der richtigen und zielorientierten Mitarbeiterbefragungen stellt dabei DAS Schlüsselelement dar! Der Autor erläutert den Lesern - Unternehmer, Führungskräfte und HR-Verantwortliche - auf eingängige Art und Weise, wie wichtig ein intensiver und tiefer Dialog mit ihren sich ständig wandelnden Belegschaften ist und zeigt erprobte und praxisnahe Wege auf, wie dieser Dialog angestoßen und weiterentwickelt werden kann.
Wertschätzende Organisationsentwicklung: Zukunft gemeinsam gestalten - Tools für den erfolgreichen Wandel
by Reinhold Pabst David Schneider Michael Soszynski Marian KujauIn ihrem Buch beschreiben die Autoren die Grundlagen von Organisationsentwicklungsprozessen und Gestaltungsmöglichkeiten. Methodisch basiert das Buch auf dem "Appreciative Inquiry" Ansatz für wertschätzende Organisationsentwicklung. Die angebotenen Werkzeuge zielen auf Lösungsfokussierung und Ressourcenaktivierung bei gleichzeitiger Wertschätzung dessen, was gut funktioniert. Im Buch beschreiben die Autoren zunächst die Grundlagen der Organisationsentwicklung, indem sie wichtige Begriffe kurz erläutern und visualisieren. Außerdem finden sich einige Storytelling-Elemente zur Vermittlung der Inhalte und einen ausgeprägten Serviceteil mit Stimmen aus der Praxis. Weitergehend bringen die vier Autoren, ihre eigene angewandte Erfahrung aus verschiedenen Organisationsentwicklungsprojekten mit ein. Die Organisationsentwicklungsmethode "Appreciative Inquiry (AI)" bzw. Wertschätzende Erkundung ist ein positiver Ansatz für Transformationsprozesse. Er verändert die Blickweise von der Herausforderung oder Problemsituation auf die Lösungsfokussierung und Ressourcenaktivierung. Der 5D-Zyklus von "Appreciative Inquiry" (Define, Discover, Dream, Design, Deliver) gibt die Struktur für die Werkzeuge, die in diesem Buch vorgestellt werden, vor. Für jede der fünf Prozessphasen stellen die vier Autoren ihre erprobten Lieblingstools vor. Sie bieten dem Anwender einen schnellen und unmittelbaren Einstieg in die praktische Umsetzung. Im abschließenden Kapitel bieten die Autoren die Herangehensweisen und Lösungsansätze für verschiedene Anlässe von Organisationsentwicklungsprojekten.
Wertschätzende Teamentwicklung: Tools für eine erfolgreiche Zusammenarbeit in einer komplexen Arbeitswelt
by Reinhold Pabst Mareike Schutt Isabelle TyrasaIn "Wertschätzende Teamentwicklung" beschreiben die Autoren die Grundlagen von Teamentwicklungsprozessen. Die Betonung liegt auf Humanpotenzialen: Das sind Werte, die ein Zusammengehörigkeitsgefühl fördern. Diese sollten vorgelebt und gefördert werden. Weiterhin gilt es, die Interaktion in der Zusammenarbeit zu fördern, den Beziehungsaufbau aktiv zu gestalten und Anreize für eine selbst- und fremdmotivierte Beteiligung zu schaffen. "Wertschätzende Teamentwicklung" stärkt den Zusammenhalt im Team, das Wissensmanagement sowie die Lernkultur. Konzepte und Tools für die Anwendung werden mit inspirierenden Stimmen aus der Praxis ergänzt, um ein möglichst ganzheitliches und praxisnahes Bild auf die Thematik zu werfen. Methodisch werden Anreize gesetzt, lineare Denkpfade zu verlassen und eigene Routinen zu reflektieren. Ziel ist die Gestaltung einer wünschenswerten Zukunft! Dazu müssen relevante Probleme adressiert und selbst eine Haltung entwickelt werden, die die Sinnhaftigkeit von Lösungen hinterfragt. Das Buch basiert auf dem "Appreciative Inquiry"-Ansatz für wertschätzende Organisationsentwicklung sowie auf der konstruktivistischen Annahme, dass jedes menschliche Handeln von Wirklichkeitskonstruktionen gesteuert sei. Das heißt, die Perspektiven bzw. die Blickwinkel, die ein Mensch einnimmt, bestimmen, was er wahrnimmt. Durch die Änderung der Perspektive kann gleichzeitig auch die Problemsituation verändert werden. Die im Buch angebotenen Werkzeuge zielen auf eine Lösungsfokussierung und Ressourcenaktivierung bei gleichzeitiger Wertschätzung von dem, was bereits gut funktioniert.
What is Cultural Sociology? (What is Sociology?)
by Lyn SpillmanCulture, cultural difference, and cultural conflict always surround us. Cultural sociologists aim to understand their role across all aspects of social life by examining processes of meaning-making. In this crisp and accessible book, Lyn Spillman demonstrates many of the conceptual tools cultural sociologists use to explore how people make meaning. Drawing on vivid examples, she offers a compelling analytical framework within which to view the entire field of cultural sociology. In each chapter, she introduces a different angle of vision, with distinct but compatible approaches for explaining culture and its role in social life: analyzing symbolic forms, meaning-making in interaction, and organized production. This book both offers a concise answer to the question of what cultural sociology is and provides an overview of the fundamental approaches in the field.