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The Encyclopedia of Sports and Recreation for People With Visual Impairments
by Andrew LeibsNot long ago, most blind and visually impaired people grew up without ever playing sports; they sat on the sidelines, and kept score during gym-protected rather than included. In the 1980s, few people had ever heard of the Paralympic Games or accessible recreation. <P> Today, promising blind athletes can receive residency at the US Olympic Training Center; runners compete for prize money and national championships, and most ski resorts offer adaptive programs throughout the year where blind people can ski, cycle, and kayak-often for free. The Paralympic movement, the Americans with Disabilities Act of 1990, and ever-increasing expectation for inclusion among the disabled have inspired an explosion of accessible sports, fitness, and recreation programs that accommodate the blind. <P> The Encyclopedia of Sports & Recreation for People with Visual Impairments is the first consumer- focused, action-oriented guide to this new world of accessible activity, profiling the people, programs, and products that are helping move blind and visually impaired people from the sidelines into the game. This groundbreaking guide profiles every accessible blind sport and recreation activity with entries that outline how athletes (both novice and elite) got involved in the sport and how participation has shaped their life. The book also profiles major blind sports organizations and includes chapter and resource listings on camps and accessible recreation providers. Through this book, blind people will be inspired to embrace sports as the rest of society does-as a vital component of personal expression and human interaction that opens paths to adventure,
Pool and Billiards For Dummies
by Nicholas LeiderPractical, step-by-step tips for players of all levelsFrom Snooker to Carom to good-old-fashioned 8- or 9-Ball, Pool & Billiards For Dummies reveals the tips, tricks, and rules of play, covering the variety of the ever-popular games that make up pool and billiards. This hands-on guide discusses everything from the rules and strategies of the games to how to set up a pool room to choosing the right equipment, and is accompanied by dozens of photos and line drawings.See how hard to hit the cue ball and where to hit it, the angle to hold the cue stick and how much chalk to use, how to use a bridge, and how to put spin on the ballIncludes advanced pool techniques and trick shots for the seasoned pool sharpWith Pool & Billiards For Dummies, even a novice can play like a champion!
The Ninjabread Man
by C. J. LeighThe ninja animals try to outsmart him, but the Ninjabread Man is one tough cookie!"Try, try, as best as you can,you can't beat me,I'm the Ninjabread Man!"In this fun spinoff of the classic "Gingerbread Man" story, Sensei makes an age-old recipe for ninjabread. But the cookie escapes from the oven and runs loose!Can the Ninjabread Man trick Ninja Bear, Ninja Snake, Ninja Mouse, and Ninja Fox? In the end, the clever Ninja Fox outsmarts the Ninjabread Man.This action-packed ninja adventure features a wise sensei, adorable ninja animals, and one hard-to-catch cookie -- all brought to life by award-winning Dinotrux illustrator Chris Gall!
Conversations on Embodiment Across Higher Education: Teaching, Practice and Research (Routledge Research in Higher Education)
by Jennifer Leigh"Embodiment" is a concept that crosses traditional disciplinary boundaries. However, it is a contested term, and the literature is fragmented, particularly within Higher Education. This has resulted in silos of work that are not easily able to draw on previous or related knowledge in order to support and progress understanding. Conversations on Embodiment Across Higher Education brings a cohesive understanding to congruent approaches by drawing on discussions between academics to explore how they have used embodiment in their work. This book brings academics from fields including dance, drama, education, anthropology, early years, sport, sociology and philosophy together, to begin conversations on how their understandings of embodiment have impacted on their teaching, practice and research. Each chapter explores an aspect of embodiment according to a particular disciplinary or theoretical perspective, and begins a discussion with a contributor with another viewpoint. This book will appeal to academics, researchers and postgraduate students from a diverse range of disciplinary areas, as evidenced by the backgrounds of the contributors. It will be of particular interest to those in the fields of education, sociology, anthropology, dance and drama as well as other movement or body-orientated professionals who are interested in the ideas of embodiment.
Technology for Physical Education Teacher Education: Student Handbook of Technology Skills Instructions & Assessments
by Joanne M. LeightThis second edition handbook introduces technology skills used by effective Physical Educators in the gymnasium and health classroom, and it can easily be adapted to the needs of other educators. Designed to be used sequentially or as stand-alone lessons, the handbook's units present experiential assignments aimed at increasing user competency with such commonly available technology as Google Applications, Microsoft Office software, Web 2.0 innovations, Social Media and more.
Alligator Blood: The Spectacular Rise and Fall of the High-rolling Whiz-kid who Controlled Online Poker's Billions
by James LeightonDaniel Tzvetkoff was just another Brisbane teenager working for peanuts at Pizza Hut and spending much of his spare time glued to his computer. When he worked out a new method of payment processing, the online poker companies came running to him for help so they could grow their businesses. Soon he was living the American dream, raking in $3 million a week and revelling in a jet-set lifestyle of fast cars, luxury yachts and VIP nightclubs. His epic rollercoaster ride mirrored the extraordinary world of online poker, where hot-shot college students won millions from the confines of their dorms, and fortunes were won and lost. However, Tzvetkoff's move to the bright lights of Las Vegas would soon see him facing the abyss. Owing millions to the poker companies, and with the FBI hot on his trail, the boy wonder needed to pull an ace from his sleeve to keep from busting out. And when he did, it resulted in a day that sent shockwaves through the world of online poker - and saw him take the blame.
Alligator Blood
by James LeightonIn 2003, when an amateur online poker player managed to win the World Series of Poker, millions of people created accounts to try to emulate his success. Thus began online poker's transition from hobby to fully-fledged career for many players, eventually growing to become the multi-billion dollar industry it is today. Along with the amazing success stories, colourful personalities and corporate sponsors came scandal and corruption, as anti-gambling laws shut down many sites while enterprising young upstarts invented new ways to get around them. Among these was Daniel Tzvetkoff, a 26-year-old Australian who set up an online service to disguise gambling revenues as legal payments. His website made him one of the richest people in Australia almost overnight, but his playboy lifestyle was not to last. Faced with lawsuits from all sides, as well as criminal investigations, he struck up a deal with the FBI in order to save his skin, one which would shake the online poker industry to its core.
Duncan Edwards: The Greatest
by James LeightonDuncan Edwards' death in the 1958 Munich air disaster rocked the nation. The boy wonder, who many regarded as the greatest footballer in the world, was just 21 years old. The story of Duncan Edwards is an inspiration to all sports fans today. Talisman of Manchester United's all-conquering Busby Babes, Edwards was the undisputed star of a team that also boasted the likes of Bobby Charlton and Britain's most expensive footballer, Tommy Taylor. Excelling in attack, midfield and defence, he inspired his team to successive league titles and on a pioneering adventure in the fledgling European Cup competition. His record for the national team was just as impressive. After becoming England's youngest post-war international, he had played a key role in famous victories over the likes of Brazil and world champions West Germany, earning many plaudits for his crunching tackles, venomous shooting and inch-perfect cross-field passes. His off-field conduct also won him many admirers. In an age slowly emerging from rations and austerity, Edwards stayed true to his working-class roots. Even at the height of his fame, as Britain swayed to the revolutionary new sound of rock 'n' roll, he could still be seen playing football in the street with his fans, cycling to Old Trafford on match days and holidaying in Butlins. Was Edwards really was as good as the legend suggests? With the aid of recollections from his friends, opponents and team-mates and using contemporary newspaper reports to build the evidence, Leighton assesses how Edwards was seen at the time and reveals why he remains, to many, the greatest footballer this country has ever seen. Whenever I heard Muhammad Ali on television say he was the greatest, I had to smile. There was only ever one greatest and that was Duncan Edwards. ' Jimmy Murphy, Manchester United assistant manager 'He was the only player that made me feel inferior. ' Sir Bobby Charlton
Rocky: The Tears and Triumphs of David Rocastle
by James LeightonIn spring 1998, David Rocastle was sitting in the stands at Highbury watching his beloved Arsenal close in on the Premier League title. On the pitch were many of those he had played with earlier in his career. But now, at the age of 30, when he should have been at his peak, injuries meant he was out of the game. Within three years, he would be dead after suffering from non-Hodgkin lymphoma, an aggressive form of cancer. It was a loss that devastated his family, and was keenly felt by team-mates and football fans across the country. James Leighton tells the extraordinary story of a boy whose footballing dreams all came true, but whose time at the top was cut short. When former Arsenal chairman David Dein first saw the 16-year-old Rocastle in action, he rushed home saying: 'I've seen the nearest thing to a Brazilian you'll ever see in our Academy - and he's from Lewisham!' A year later he was in the first XI, and by the time he was 20 he had won the League Cup. In 1989, he was part of the team that won the league title in the most dramatic circumstances, with virtually the last kick of the season. Rocastle moved on from Arsenal in 1992, but injuries increasingly hampered his career. Now, in Rocky, we hear from friends, family and team-mates what he was really like, on and off the field. As we do, we understand why it is that Arsenal fans still regularly chant his name almost 25 years since he left the club and why he is one of the select few to have their portraits permanently displayed on the exterior of the Emirates Stadium.
Unscripted
by Ken Leiker Mark VancilThe fans in their seats are barely able to contain themselves. The buzz of the crowd rises higher and higher until that first Superstar walks onto the stage and into the ring. It doesn't matter where you are in the arena-ringside or high above the floor you know that it's going to be an exciting night. There are signs everywhere, the people in their seats chant for their favorite wrestler. You get caught up in the wave of excitement filling the place. Maybe tonight a title changes hands. This is the WWE anything can happen. You begin to wonder just what is it like to be a WWE Superstar. What do you have to do everyday to make it? What is it like to spend your life with countless numbers of people cheering or even booing you? You look into the ring and wonder. What if you could go behind the stage? What if you could travel with one of the wrestlers? What would it be like to visit a Superstar in their home? Unscripted is an unvarnished, all access look inside the lives of World Wrestling Entertainment's Superstars. From life on the road traveling more than two hundred days a year, to performing in front of hundreds of thousands, the WWE's Superstar's share their incredible story in their own words offering readers an unprecedented glimpse behind the scenes. The Undertaker tells you why he didn't become a professional basketball player. Goldberg tells you why he joined the WWE. The Rock reveals how his own father tried to sabotage his career. Triple H and Stephanie McMahon speak openly and frankly about their relationship. Chris Jericho describes how he keeps it all in perspective. Sean Michaels talks about his revitalized career and how important his family and his faith are. Kurt Angle explains how you can wrestle with a broken neck. Unscripted lifts the curtain on the backstage areas of the shows, the homes and the everyday lives and ordinary events of these extraordinary people. It is a lavishly illustrated tribute to the men and women who climb over the rope day-after-day for the roar of the crowd.
Unscripted
by Ken Leiker Mark VancilThe fans in their seats are barely able to contain themselves. The buzz of the crowd rises higher and higher until that first Superstar walks onto the stage and into the ring. It doesn't matter where you are in the arena-ringside or high above the floor you know that it's going to be an exciting night. There are signs everywhere, the people in their seats chant for their favorite wrestler. You get caught up in the wave of excitement filling the place. Maybe tonight a title changes hands. This is the WWE anything can happen.You begin to wonder just what is it like to be a WWE Superstar. What do you have to do everyday to make it? What is it like to spend your life with countless numbers of people cheering or even booing you? You look into the ring and wonder. What if you could go behind the stage? What if you could travel with one of the wrestlers? What would it be like to visit a Superstar in their home? Unscripted is an unvarnished, all access look inside the lives of World Wrestling Entertainment's Superstars. From life on the road traveling more than two hundred days a year, to performing in front of hundreds of thousands, the WWE's Superstar's share their incredible story in their own words offering readers an unprecedented glimpse behind the scenes.The Undertaker tells you why he didn't become a professional basketball player. Goldberg tells you why he joined the WWE. The Rock reveals how his own father tried to sabotage his career. Triple H and Stephanie McMahon speak openly and frankly about their relationship. Chris Jericho describes how he keeps it all in perspective. Sean Michaels talks about his revitalized career and how important his family and his faith are. Kurt Angle explains how you can wrestle with a broken neck.Unscripted lifts the curtain on the backstage areas of the shows, the homes and the everyday lives and ordinary events of these extraordinary people. It is a lavishly illustrated tribute to the men and women who climb over the rope day-after-day for the roar of the crowd.
Hockey Tonk
by Craig LeipoldHard-hitting, nonstop action (and that's just what happens off the ice).Hockey is the fastest of all team sports?an emotional, exhilarating, and highly entertaining blend of speed, finesse, intensity, and bone-crunching physical impact. And the NHL's Nashville Predators are, in every respect, a team to watch. But the story leading up to, and through, the Predators' triumphant first season is every bit as exciting as the game itself.Hockey Tonk tells of one man's dream of bringing a pro team to a city best known for its music industry. The journey from that dream to its fulfillment in an arena filled with 17,000 screaming fans is a story of vision, passion, hard work, perseverance, and commitment to long-term success. It's a story of teamwork and hard-nosed competition, both on and off the ice.Just a few short years ago, the majority of Nashville, Tennessee, didn't know the difference between a blue line and a line dance. But now Music City has become a pro sports town, thanks to a fiercely competitive hockey team, its business-and community-minded front office, and fan support that, according to USA Today, is second to none.
The Book of Fly Patterns
by Eric LeiserDrawing on the designs and innovations of the best fly tyers, both past and present, Eric Leiser, interprets more than 1,000 classic and contemporary fly patterns. Here is all the information (hook sizes, materials, etc.) needed in order to dress the pattern properly, with professional tips for solving specific problems.Inside are more than 1,000 fly patterns-for all manner of flies (including dry flies, terrestrials, caddis flies, midges, spinners, parachute flies, stoneflies, wet flies, emergers, and nymphs, as well as attractor patterns and bait fish imitations) that are fished for trout, bass, and others-more than 130 silhouette drawings showing the correct proportions of flies, a discussion of different types of hooks, a glossary of materials including the very latest innovations, and much more. A reference and true classic, The Book of Fly Patterns is a must for every professional and amateur fly tyer.
The Complete Book of Fly Tying
by Eric Leiser C. Boyd Pfeiffer Jack GartsideHere at last is a book for fly tiers, beginners and experts alike, that provides foolproof directions for tying all types of flies. In this book even the beginner knows where he is during every step in the process, from the moment he ties in the waxed thread until he ties off the fly with the whip finish knot. But unlike the specialized books on fly tying that describe particular types or styles of flies, this book covers them all -- all types of both freshwater and saltwater flies. Whether you are talking about dry flies for trout, streamers for tarpon, or hair bugs for bass, you will find them here. Eric Leiser teaches the basic methods for tying all basic flies. Standard dries? Yes. Hair dries? Yes. Parachute dries? Yes. Hackleless flies? Again yes. Wets, nymphs, streamers, Jassids and other terrestrials, bucktails and Muddlers, Spuddlers and Matukas? Yes, everything! This book provides all the basics for the different types and styles of flies, and patterns are given for the most important flies in each category. The drawings are the work of another master fly tier, Dave Whitlock, who knows the processes himself and supplements Leiser's detailed instructions with step-by-step illustrations. In addition, there are clear and useful photographs by Gus Nevros. In sum, this is truly The Complete Book of Fly Tying. It will clarify the mysteries for the beginner; it will reveal tricks of the trade for the expert who seeks to improve his method or who wants to tie types of flies he has not attempted before. It also covers, of course, the necessary tools and is filled throughout with immensely helpful discussion of materials, and their special uses and characteristic behavior during the process of tying. And there is specific advice on how to master difficult or obstinate materials such as deer hair, which often baffles beginning tiers of the hair-bodied fly. Throughout, Eric Leiser not only describes each step in detail, but shows how to avoid some all-too-common mistakes. This book is a complete education -- and one that will leave you well prepared to tie any kind of fly for any fish taken on the fly rod.
Are We Winning?: Fathers and Sons in the New Golden Age of Baseball
by Will LeitchA hilarious tribute to baseball and to the fathers and sons who share the love of the game.Are We Winning? is built around a trip to Wrigley Field to watch the St. Louis Cardinals play the Chicago Cubs--the "lovable losers" to most fans but the hated enemy to the Leitch men. Along for the ride are both Will's father, the gregarious but not-exactly demonstrative Midwestern titan who, despite being a die-hard Cards fan and living his whole life just 200 miles south of Chicago, had never been to Wrigley Field before this game, and Will's college friend, a lifelong Cubs fan. The Cardinals have recently fallen out of the pennant race, and the Cubs, as it turns out, are attempting to clinch the division on this Saturday afternoon in September. The pitchers are Ted Lilly for the Cubs and Joel Pineiro for the Cardinals. It's just a regular game. Play ball.The book unfolds in half-inning increments where Will gives one-of-a-kind insight on the past, present, and future of the game--from Pujols' unrivaled greatness to the myth that steroids have ruined baseball. Along the way, he shares memories of his father and growing up in the small town of Mattoon, including the year his dad coached his Little League team and nicknamed a scrawny kid "Bulldog," and an unlikely postgame episode involving a biker bar and Mr. Holland's Opus. And there is beer. Lots and lots of beer.Are We Winning? is a book about the indelible bond that links fathers and sons. For the Leitch men it's baseball that holds them together--not that either of them would ever be so weak as to admit it. No matter how far apart they are or what's going on in their lives, they'll always be able to talk about baseball. It's the story of being a fan, a story about fathers, sons, and legacies. And one perfect game.
China, Football, and Development: Socialism and Soft Power (Routledge Research in Sport Politics and Policy)
by Emanuel Leite Junior Carlos RodriguesThis book uses football as a lens through which to examine China’s economic development, its political economy, and its political thought. Focusing on the Chinese Football Development Plan, the book opens up new perspectives on the concepts of hegemony, soft power, socialism with Chinese characteristics, and China’s rise to the position of geopolitical superpower. Presenting a critical Marxist analysis of ‘soft power’, and drawing on Gramsci’s conceptualisation of hegemony, the book argues that football can be seen as a resource for seduction and persuasion, and therefore as an instrument to be used in the ‘hegemonic clash’. Reflecting on the idea of soft power in relation to imperialism and ideology, and standing in contrast to prevailing Western orthodox analyses of Chinese development, this book shows how the ‘Chinese Football Dream’ is a significant component of the ‘Chinese Dream’ of ‘rejuvenation of the nation’, and shows how football can help us to better understand the role of the state as an inducer of development and creative destruction. This is fascinating reading for anybody with an interest in sport policy, public policy, sport and society, football, development studies, political economy, or political thought.
Caravans: Lives on Wheels in Contemporary Europe
by Hege Høyer LeivestadIn Caravans, Hege Høyer Leivestad opens the caravan door to understand how daily life is organised among Britons and Swedes who have relocated, either seasonally or permanently, to mobile homes. Leivestad investigates how the caravan and campsite come to fit and challenge conventional domestic ideals, and how the static mobile caravan can nurture ideas of freedom even when it is standing still. With sensitivity and an awareness of the humour and pathos of the lives of her subjects, Leivestad closely examines the shaping of the European camping phenomenon and its day-to-day pleasures and pains, ranging from friendships ties to conflictive bingo nights, from nosy and noisy neighbours to fake fireplaces and rotten awning floors. As the first ethnographic study of caravan life in Europe, Caravans offers a refreshing take on contemporary mobility debates, showing how movement can best be understood by taking a detailed look at certain specific mundanities in material culture. This rich and topical ethnography is a must-read for students of anthropology, human geography and architecture, and for those with an interest in the possibilities and perils of a life on wheels.
Camping Anatomy Activities for Kids: Fun, Hands-On Learning (Anatomy Activities for Kids)
by Steve LemigExplore like a scientist with this illustrated camping guide for kids ages 8 to 12Camping is the perfect time to learn about the world around you. Adventure through nature like a real scientist with Camping Anatomy Activities for Kids. It's full of super-fun activities and lessons that show you how to build a working campsite, stay safe on the trail, and much more! You'll learn new camping skills and keep track of everything you discover as you become an outdoor lover for life.Go beyond other camping books for kids and:Experience the wilderness—20 unique lessons teach you how to ask questions about the natural world, imagine solutions to potential problems, and test ideas to prepare for a successful camping trip.Try awesome activities—Get your campsite up and running with activities like pitching a tent, reading the stars, and drawing a map.Start a camping journal—Use your own blank journal to answer writing prompts that help you record your ideas and observations.Become an expert camper as you interact with the outdoors through this nature journal for kids.
Standard Catalog of Vintage Baseball Cards
by Bob LemkeThis is the most comprehensive and respected vintage baseball card price guide on the market--considered to be the "bible" of the hobby. The Standard Catalog of Baseball Cards (2012), 21st Edition, contains thousands of card values covering cards from approximately 5,000 sets released between 1863-1981. In the 21st Edition, you'll find more than 5,000 photos, explanations for each set, unique features, size, and many additional details. Detailed pricing information and values are included. The Standard Catalog of Baseball Cards has been, and continues to be, a core title produced by Krause Publication...going on 21 years! If you collect baseball cards, this is a must-have annually!
Football's Second Season: Scouting High School Game Breakers
by Tom LemmingNational recruiting analyst Tom Lemming has become one of the most influential and controversial names in the recruiting business. This book chronicles Lemming's recruiting journey and his passion for the process, which has turned into its own sport. He discusses everything you need to know about college recruiting, as well as what coaches look for when evaluating prospective recruits. College and high school football fans will benefit from the insight into Lemming's profession.
The Coach’s Guide to Teaching
by Doug LemovThe mark of a great coach is a constant desire to learn and grow. A hunger to use whatever can make them better.The best-selling author of Teach Like a Champion and Reading Reconsidered brings his considerable knowledge about the science of classroom teaching to the sports coaching world to create championship caliber coaches on the court and field.What great classroom teachers do is relevant to coaches in profound ways. After all, coaches are at their core teachers.Lemov knows that coaches face many of the same challenges found in the classroom, so the science of learning applies equally to them. Unfortunately, coaches and organizations have a mixed level of understanding of the research and study of the science of learning. Sometimes coaches and organizations build their teaching on myths and platitudes more than science. Sometimes there isn’t any science applied at all.While there are thousands of books and websites a coach can consult to better understand technical and tactical aspects of the game, there is nothing for a coach to consult that explicitly examines the teaching problems on the field, the court, the rink, and the diamond. Until now.Intended to offer lessons and guidance that are applicable to coaches of any sporting endeavor including everyone from parent volunteers to professional coaches and private trainers, Lemov brings the powerful science of learning to the arena of sports coaching to create the next generation of championship caliber coaches.
The Coach’s Guide to Teaching
by Doug LemovThe mark of a great coach is a constant desire to learn and grow. A hunger to use whatever can make them better.The best-selling author of Teach Like a Champion and Reading Reconsidered brings his considerable knowledge about the science of classroom teaching to the sports coaching world to create championship caliber coaches on the court and field.What great classroom teachers do is relevant to coaches in profound ways. After all, coaches are at their core teachers.Lemov knows that coaches face many of the same challenges found in the classroom, so the science of learning applies equally to them. Unfortunately, coaches and organizations have a mixed level of understanding of the research and study of the science of learning. Sometimes coaches and organizations build their teaching on myths and platitudes more than science. Sometimes there isn’t any science applied at all.While there are thousands of books and websites a coach can consult to better understand technical and tactical aspects of the game, there is nothing for a coach to consult that explicitly examines the teaching problems on the field, the court, the rink, and the diamond. Until now.Intended to offer lessons and guidance that are applicable to coaches of any sporting endeavor including everyone from parent volunteers to professional coaches and private trainers, Lemov brings the powerful science of learning to the arena of sports coaching to create the next generation of championship caliber coaches.
Ramblers
by Michael LenehanToday basketball is played "above the rim" by athletes of all backgrounds and colors. But 50 years ago it was a floor-bound game, and the opportunities it offered for African-Americans were severely limited.A key turning point was 1963, when the Loyola Ramblers of Chicago took the NCAA men's basketball title from Cincinnati, the two-time defending champions. It was one of Chicago's most memorable sports victories, but Ramblers reveals it was also a game for the history books because of the transgressive lineups fielded by both teams.Ramblers is an entertaining, detail-rich look back at the unlikely circumstances that led to Loyola's historic championship and the stories of two Loyola opponents: Cincinnati and Mississippi State. Michael Lenehan's narrative masterfully intertwines these stories in dramatic fashion, culminating with the tournament's final game, a come-from-behind overtime upset that featured two buzzer-beating shots.While on the surface this is a book about basketball, it goes deeper to illuminate how sport in America both typifies and drives change in the broader culture. The stark social realities of the times are brought vividly to life in Lenehan's telling, illustrating the challenges faced in teams' efforts simply to play their game against the worthiest opponents.
Anabolic Steroids: And Other Performance-enhancing Drugs
by Patrick LenehanAnabolic steroids have traditionally been controversial in the sporting arena. Today, research indicates a dramatic increase in the use of anabolic steroids and other performance-enhancing drugs outside of competitive sports. With evidence of widespread steroid abuse among the general population, health professionals are citing the emergence of an
Sports Sponsorship and Branding: Global Perspectives and Emerging Trends (World Association for Sport Management Series)
by Ho Keat Leng James J. ZhangThis book takes a close look at branding and sponsorship in sport in the age of digital media. It examines how branding and sponsorship have evolved in response to the challenges and opportunities of new technologies. Featuring the work of leading international sport business researchers from four continents and twelve countries, the book explores key contemporary topics including esports, Name and Image Likeness (NIL) rights, viewer experience, machine learning, social media use by athletes, sport migration, and the impact of COVID-19. It presents cutting-edge cases and new data across sports and events including the Olympics, the NBA, international football, the rafting world championships, and collegiate sports. The book is an essential resource for advanced students, researchers, practitioners and policy-makers working in sport business and management, sport marketing, digital marketing, marketing communications or brand management.