- Table View
- List View
Sport Sponsorship Insights (Sport Business Insights)
by Norm O’Reilly Gashaw Abeza Mark HarrisonSponsorship is a vital area of contemporary sport business. This book offers a concise and practice-focused introduction to sport sponsorship, including an explanation of key concepts, a survey of the key tools required to be a successful practitioner, and insights into real-world practice from authors with extensive industry and academic experience. Covering sport at all levels, from professional to grassroots, and including international cases and examples throughout, the book demonstrates that sport sponsorship works if done correctly. Drawing on the latest cutting-edge research, it introduces the core principles of sport sponsorship and shows how to get maximum value at each stage of the sponsorship process, from plan to activation, servicing and evaluation, for sponsor, property or agency. Requiring no prior knowledge of sport sponsorship, and full of real-world examples of best practice, this is the perfect primer for any student or industry professional looking to improve and deepen their understanding of this core element of modern sport business.
Business the NHL Way: Lessons from the Fastest Game on Ice
by Norm O'Reilly Rick BurtonThe National Hockey League is at its apex in terms of its business success. Even a global pandemic could not slow it down. The league generates more than $5 billion annually, its revenues and media deals continue to grow, and its properties are increasing in value, innovation, and quantity. More clubs are profitable than are not, and the game of hockey is expanding globally. Business the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. The book explores twelve business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Business the NHL Way: Lessons from the Fastest Game on Ice
by Norm O'Reilly Rick BurtonBusiness the NHL Way draws on hockey-inspired stories to show how brands, institutions, and individuals associated with the NHL have consistently survived a variety of challenges and thrived as a result of its decisions. This revised and expanded edition explores business-related scenarios from the sport of hockey and links each lesson back to business, leadership, diversity, management, and sport outcomes. Using ice hockey as an analogy for life, Norm O’Reilly and Rick Burton – leaders in the business of sports and former amateur hockey players – inform business and industry professionals on best practices to achieve strategic outcomes and career advancement. The book aims to help businesses emerge from the financial and health disruptions of the global COVID-19 pandemic that not only altered the future of hockey but threatened business sustainability in every sector. Business the NHL Way will appeal to both casual and passionate hockey fans, as well as anyone eager to follow in the footsteps of a successful professional sports organization.
Rala: A Life in Rugby
by Patrick O'Reilly'Rala has a gift for making people feel at ease and special at the same time' Paul O'ConnellPatrick 'Rala' O'Reilly has been bagman for the Irish rugby team for over twenty years. In that time he's witnessed many highs and lows. But for him rugby has always been about the people, the places and the experiences.Here, with his own inimitable wit and humour, he shares with us his unique memories of his time spent at the very centre of Irish and Lions rugby.From his early days with Terenure RFC to touring with the Lions in 2009 and 2013, to pre-match traditions, pranks, iPod playlists and his love affair with Inishbofin, he tells a behind-the-scenes story of team spirit and friendship. With anecdotes from Keith Wood, Brian O'Driscoll, Donncha O'Callaghan, Jamie Heaslip, Peter Clohessy, Paul O'Connell and others, Rala: A Life in Rugby gives us an insight into the world of rugby - as never seen before.'He's a gent, a role model ... but, most importantly, he's a great friend' Jamie Heaslip'Even when I stopped being captain, I'd find my bags in my room when I arrived at the hotel, and my laundry hanging on the back of my door. He didn't have to do that, but then there's so much that he didn't have to do, but he still did' Brian O'Driscoll
Head Over Heels: This exciting rom-com will make you CHEER this summer!
by Hannah OrensteinFor anyone addicted to Cheer! on Netflix, Head Over Heels is the high-stakes, electrifying rom-com you've been waiting for!One of Oprah Mag's 'Best Beach Reads of Summer 2020'!If you love Jo Watson, Zara Stoneley and Sophie Ranald, you'll LOVE Hannah Orenstein!The stakes have never been higher - but is it time to take a leap, and tumble into love?After training her entire life to make the Olympic gymnastics team, a disastrous performance ended Avery Abrams' athletic career - for good. Seven years on, she's still lost and, reeling from a breakup with her football star boyfriend, returns to her Massachusetts hometown.In need of a job, Avery agrees to help new coach, Ryan Nicholson, train Hallie, a promising young gymnast with Olympic aspirations, despite her worries about the memories it will evoke.Back in the gym, she's surprised to find sparks flying with Ryan, and her long-buried love for her sport reemerging as she helps Hallie's talent shine. But when a shocking scandal breaks, it has shattering effects on the world of gymnastics, Avery and everyone around her.But Avery is not going to let history repeat itself - she's ready to fight for those she loves - and win.'A high-flying romantic comedy' BooklistWhat does it take to fake the perfect love life? Don't miss Hannah's rom-com of love in the digital ages, Love at First Like, out now! It's the perfect rom-com for anyone who's ever looked for love online!'Such a perfect book for this digital age' 5* reader review'The perfect vacation read!' 5* reader review'I inhaled this book' 5* reader review
Gambling and Problem Gambling in Britain
by Jim Orford Laura Mitchell Bob Erens Kerry Sproston Clarissa WhiteDespite a rapid increase in the availability of many forms of gambling, there has been little serious study in the literature of the likely effects. This book seeks to fill that gap by reviewing what is known about gambling in Britain and studying work on the nature, prevalence and possible causes of problem gambling.Drawing on the history and recent British studies on the subject, Gambling and Problem Gambling in Britain gives an in-depth theoretical and practical viewpoint of this subject. Areas covered include:* gambling in Britain since Victorian times* expansion of gambling in the late twentieth century* what we now know about problem gambling and its treatment* a consideration of the future of gambling in Britain.This book will be invaluable for professionals, trainees and academics in the areas of counselling, primary care, probation and social work.
Flip the Script: Lessons Learned on the Road to a Championship
by Ed OrgeronThe path to success is never easy. In Flip the Script you will learn the life-changing lessons of leadership and determination Coach O discovered on the road to a championship. Ed Orgeron, head coach of the record-breaking national champion LSU Tigers football team, tells the inspiring story of reversing the team's fortunes and culture, as well as his own remarkable leadership journey from disappointment and setback to the apex of college sports.The storybook football season for the LSU Tigers in 2019 was the stuff of legend: a team with recently unmet expectations became the undefeated national champion with a Heisman trophy-winning transfer quarterback under the leadership of a coach whose previous coaching stops had been disappointments. Yet that coach, Ed Orgeron, had turned everything around. He flipped the script, transforming a program that lately had not reached its potential into a team of unprecedented dominance. Flip the Script is the story of how it happened, with lessons for anyone who wants to succeed. Telling the story of his own journey that culminated in the Cinderella season, Orgeron highlights the traits he learned are necessary for success:an ability and willingness to learn from mistakes,the necessity of perseverance,recognizing and focusing on what you&’re truly good at,building unity, andovercoming hardship.The road to success is never easy, as Ed Orgeron's life reveals. But his life also shows that with determination and a willingness to learn from experience, your trajectory can change--your script can be flipped--and you can achieve more than you ever dreamed.
Bowled Over
by Michael OriardIn this compellingly argued and deeply personal book, respected sports historian Michael Oriard--who was himself a former second-team All-American at Notre Dame--explores a wide range of trends that have changed the face of big-time college football and transformed the role of the student-athlete. Oriard considers such issues as the politicization of football in the 1960s and the implications of the integration of college football. The heart of the book examines a handful of decisions by the NCAA in the early seventies--to make freshmen eligible to play, to lower admission standards, and, most critically, to replace four-year athletic scholarships with one-year renewable scholarships--that helped transform student-athletes into athlete-students and turned the college game into a virtual farm league for professional football. Oriard then traces the subsequent history of the sport as it has tried to grapple with the fundamental contradiction of college football as both extracurricular activity and multi-billion-dollar mass entertainment. The relentless necessity to pursue revenue, Oriard argues, undermines attempts to maintain academic standards, and it fosters a football culture in which athletes are both excessively entitled and exploited. As a former college football player, Oriard brings a unique perspective to his topic, and his sympathies are always with the players and for the game. This original and compelling study will interest everyone concerned about the future of college football.
Brand NFL
by Michael OriardProfessional football today is an $8 billion sports entertainment industry-and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
The End of Autumn: Reflections on My Life in Football
by Michael OriardMuch of Michael Oriard's education took place outside the schoolroom of his native Spokane, Washington, during "slaughter practices" on high school football fields. He was taught to "punish" and "dominate," to rouse his school spirit with religion, and to "tough it" through injuries, even serious ones. At the age of eighteen he entered Notre Dame and walked onto the football team, where studying hard was never harder. By his senior year, playing for Ara Parseghian's Fighting Irish, he was the starting center and co-captain of the team. After graduating, he signed with the Kansas City Chiefs and head coach Hank Stram. There he learned what it meant to be "owned." He rediscovered the game as it was played by grown men with families who were still treated like children and who dreaded nothing more than the end of their football careers. And without their fully realizing the consequences, every hard tackle inflicted its injury, some gradually growing into chronic conditions, some suddenly cutting a player's career short and ushering him off the field to be soon forgotten. In this thoughtful narrative, Oriard describes the dreams of glory, the game day anxieties, the brutal training camps and harsh practices, his starry-eyed experience at Notre Dame, and the cold-blooded business of professional football. Told from the inside, the book leaves aside the hype and the pathos of the game to present a direct and honest account of the personal rewards but also the costs players paid to make others rich and entertained. Originally published in 1982, The End of Autumn recounts the experiences of an ordinary player in a bygone era--before ESPN, before the Bowl Championship Series, before free agency and million-dollar salaries for NFL players. In a new afterword, Oriard reflects on the process of writing the book and how the game has changed in the thirty years since his "retirement" from football at the age of twenty-six.
King Football
by Michael OriardThis landmark work explores the vibrant world of football from the 1920s through the 1950s, a period in which the game became deeply embedded in American life. Though millions experienced the thrills of college and professional football firsthand during these years, many more encountered the game through their daily newspapers or the weekly Saturday Evening Post, on radio broadcasts, and in the newsreels and feature films shown at their local movie theaters. Asking what football meant to these millions who followed it either casually or passionately, Michael Oriard reconstructs a media-created world of football and explores its deep entanglements with a modernizing American society.Football, claims Oriard, served as an agent of "Americanization" for immigrant groups but resisted attempts at true integration and racial equality, while anxieties over the domestication and affluence of middle-class American life helped pave the way for the sport's rise in popularity during the Cold War. Underlying these threads is the story of how the print and broadcast media, in ways specific to each medium, were powerful forces in constructing the football culture we know today."[Oriard] captures the self-aggrandizing illogic of the game's cultural role in his absorbing study of early 20th-century culture.--New York Times"This excellent book should be required reading on any American Studies course worth the name. . . . Oriard's detailed and well-written work shows us how the game has been constructed through notions of national, gendered and ethnic--and, as he insists, also class--identities.--Journal of American StudiesIn this landmark work exploring the vibrant world of football from the 1920s through the 1950s, Michael Oriard explores how the mass media shaped and were shaped by the exploding popularity of football. King Football is at once a sweeping cultural history of football, a provocative study of the power of print and broadcast media, and a compelling investigation of American attitudes about race, class, and gender and their relationship to sport.-->
King Football: Sport and Spectacle in the Golden Age of Radio and Newsreels, Movies and Magazines, the Weekly and the Daily Press
by Michael OriardThis book is a study of "King Football" from the 1920s through the 1950s, a period mostly marked by the enthusiasm of the editors of Sport Story and the Football News, but rarely without the censure of a Reed Harris or James Wechsler. The underlying question is a simple one: what did football mean to the actual millions who followed it, whether casually or passionately, during this period?
Breaking Through My Limits
by Alexandra OrlandoAlexandra Orlando is an Olympic athlete who dedicated seventeen years of her life to the sport of rhythmic gymnastics, winning almost two hundred medals. Despite injury, she competed at the Beijing Olympic Games in 2008, and retired from the sport at the age of twenty-one as one of the top ten gymnasts in the world. Her incredible story is one of struggle and strength. Through it all, her family and friends watched the sport consume her; and every person that came into her life was affected by the constant fight for perfection, and the mental and physical exhaustion. Those who had the strength never left her side. And when the dust settled, a woman emerged who was stronger than she ever thought she could be. Reflecting back on her life as ""Alex the Gymnast,"" Alexandra takes a deeper look on who she was during her career, who she had to be, and how this made her the person she is today.
The Victory Boys: Team Spirit
by Jamal OrmeAs the Victory Boys prepare to defend their trophy, in walks Amir, a player good enough to win it on his own! But for all his stunning skills, is he ready to become one of the team? And with Ibrahim battling jealousy and low self-confidence, can the Shabab Al-Nasr (the Victory Boys) find that winning team spirit once more?
The Victory Boys
by Jamal OrmeJunayd and his friends think madrasa is a waste of time, and older brother Saleem is fast becoming the black sheep of the family. That is, until the Imam of the mosque initiates an extra-curricular project outside his comfort zone. But can faith and football flourish side-by-side?
Midnight on Strange Street
by K. E. OrmsbeeA tight-knit group of friends discovers their powers...AVERY MILLER is looking for a fresh start, away from all the bomb sirens and talk of war in Los Angeles. She expects to find a haven in Callaway, Texas, where the cool new substance "glow" was first discovered. What she doesn't count on is making friends with glowboard skaters Dani, Bastian, and Lola, AKA the Sardines? DANI HIRSCH, captain of the Sardines, knows for a fact they're the best glowboarding team in Texas -- if only they could prove it. Nothing will distract Dani from leading the team to victory at this summer's big race. Not even food explosions in the school cafeteria, or a mysterious midnight message, or the appearance of secretive government workers in Callaway? BASTIAN GIL is sick of the bullies who tease him for being a Sardine, for being different. Sure, he and his twin sister Lola can share thoughts. That's just twin telepathy, though -- nothing too weird, right? But when Bastian finds he can do even stranger things, he starts to wonder if maybe he really is different from the other kids at school?LOLA GIL wants life to go back to normal, to a time before big glowboard races and government investigations. But the more the Sardines discover about themselves -- like how they can share thoughts and move objects with their minds -- the more Lola begins to fear there was never anything normal about her. In fact, she and the Sardines might be dangerous?When the Sardines receive an ominous, otherworldly message, they must decide if they'll use their newfound powers to stop an impending disaster-one that could have more to do with the war, their bullies, and glowboarding than they can possibly imagine.
Bobby: My Story in Pictures
by Bobby OrrOne of the greatest sports figures of all time at last breaks his silence in a memoir as unique as the man himself. Number 4. It is just about the most common number in hockey, but invoke that number and you can only be talking about one player -- the man often referred to as the greatest ever to play the game: Bobby Orr. From 1966 through the mid-70s he could change a game just by stepping on the ice. Orr could do things that others simply couldn’t, and while teammates and opponents alike scrambled to keep up, at times they could do little more than stop and watch. Many of his records still stand today and he remains the gold standard by which all other players are judged. Mention his name to any hockey fan – or to anyone in New England – and a look of awe will appear. But skill on the ice is only a part of his story. All of the trophies, records, and press clippings leave unsaid as much about the man as they reveal. They tell us what Orr did, but don’t tell us what inspired him, who taught him, or what he learned along the way. They don’t tell what it was like for a shy small-town kid to become one of the most celebrated athletes in the history of the game, all the while in the full glare of the media. They don’t tell us what it was like when the agent he regarded as his brother betrayed him and left him in financial ruin, at the same time his battered knee left him unable to play the game he himself had redefined only a few seasons earlier. They don’t tell about the players and people he learned to most admire along the way. They don’t tell what he thinks of the game of hockey today. Orr himself has never put all this into words, until now. After decades of refusing to speak of his past in articles or “authorized” biographies, he finally tells his story, because he has something to share: “I am a parent and a grandparent and I believe that I have lessons worth passing along.” In the end, this is not just a book about hockey. The most meaningful biographies and memoirs rise above the careers out of which they grew. Bobby Orr’s life goes far deeper than Stanley Cup rings, trophies and recognitions. His story is not only about the game, but also the age in which it was played. It’s the story of a small-town kid who came to define its highs and lows, and inevitably it is a story of the lessons he learned along the way.
Orr: My Story
by Bobby OrrThe NHL legend tells his story from his Ontario childhood to his years with the Bruins and Blackhawks, to today. New York Times Bestseller! Bobby Orr is often referred to as the greatest defenseman ever to play the game of hockey. <P><P>But all the brilliant achievements leave unsaid as much as they reveal. They don't tell what inspired Orr, what drove him, what it was like for a shy small-town kid to suddenly land in the full glare of the media. They don't tell what it was like when the agent he regarded as a brother betrayed him and left him in financial ruin. They don't tell what he thinks of the game of hockey today.Now he breaks his silence in a memoir as unique as the man himself...Includes photographsand I believe that I have lessons worth passing on." Orr: My Story is more than a book about hockey--it is about the making of a man.
Jay Versus the Saxophone of Doom
by Bobby Orr Kara Kootstra Kim SmithWho knew grade six music could be so scary? For kids who love The Diary of a Wimpy Kid and The Dork Diaries comes a hilarious new entry into funny middle-grade novels.Jay Roberts loves hockey. He's good at it. He also loves his hockey hero, Bobby Orr, considered a legend by Jay's grandfather. In fact, even though they may bicker, when it comes to the Bruins, the whole family agrees that they are the team to root for. When it comes to hockey, Jay's a team player, but there's one person who seems determined to make life hard for Jay: his classmate and fellow team member, Mick Bartlet. It's a good thing Jay can usually stickhandle his way out of his bullying. But something else is determined to make Jay's life difficult, something far harder for Jay to play: the saxophone.Sixth grade just became a whole lot more challenging ...From the Hardcover edition.
Rating Your Bunkmates and Other Camp Crimes
by Jennifer OrrTwelve-year-old Abigail Hensley is a socially awkward aspiring anthropologist who has always had trouble connecting with her peers. Abigail is hopeful that a week at sleepaway camp is the answer to finally making a friend. After all, her extensive research shows that summer camp is the best place to make lifelong connections. Using her tried-and-true research methods, Abigail begins to study her cabinmates for friendship potential. But just when it seems that she is off to a good start, her bunkmate's phone gets stolen, and Abigail is the main suspect. Can she clear her name, find the real culprit, and make a friend before the week is done?
The 1975 Portland Timbers: The Birth of Soccer City, USA (Sports)
by Michael OrrRelive the magic of the Portland Timbers' 1975 season and the birth of Soccer City, USA. This is the story of seventeen players and two coaches who came from different clubs and different countries to form a team just days before their inaugural game. In this fast-paced account, Michael Orr weaves together player interviews, news coverage, and game statistics to capture the Timbers' single-season journey from expansion team to championship contender. From the first televised game against Pele's New York Cosmos to the seven-game winning streak that vied for a league record and the post-season battle for the game's highest prize, rediscover how, in just four months, the Timbers won the hearts of Portlanders and left an indelible stamp on the Rose City's sporting landscape.
Incredible Women of the All-American Girls Professional Baseball League
by Anika OrrockThis book chronicles the history of the All-American Girls Professional Baseball League and the stories of the first women to play professional baseball in a league of their own.In 1941, the world was at war, and with able-bodied American men fighting overseas, professional baseball was in danger of becoming a quaint relic—until women stepped up to the plate.In this heartwarming illustrated history, the League's story is told by the ones who know it best: the players. Author Anika Orrock collects a variety of funny, charming, wince-worthy, and powerful vignettes told by the players themselves about their time playing the American pastime.• Features stories of grit and perseverance against all odds, told by the players themselves• Filled with player statistics, historical beats, headlines, and more; and fully illustrated in Anika's vibrant style• A visually engaging, readable women-led history bookWritten in an approachable manner and beautifully illustrated, The Incredible Women of the All-American Girls Professional Baseball League is a one-of-a-kind story told through the women's own voices and their own perspectives.This book ultimately proves that the incredible women of the AAGPBL truly were in a league of their own.• A unique celebration of a specific moment in women's and sports history• A great read for experienced and new sports fans alike, readers young and old, baseball fans• Perfect accompaniment to books like Women in Science: 50 Fearless Pioneers Who Changed the World by Rachel Ignotofsky, Strong is the New Pretty by Kate T. Parker, and Rad American Women A-Z: Rebels, Trailblazers, and Visionaries who Shaped Our History . . . and Our Future! by Kate Schatz
La fe de ayer: Amor, fútbol y revolución
by Juan Carlos Ortecho FernándezUna historia de fútbol, amor y revolución Juan Carlos Ortecho explora en La fe de ayer la edad dorada del fútbol peruano, así como el «lado B» de los estertores finales de la dictadura militar, la transición hacia la democracia y el preámbulo del descalabro y el terror de los años ochenta en el país. Narrada desde una entrañable mirada infantil, esta novela aborda la construcción de los primeros afectos y el descubrimiento de los desencantos amorosos. Asimismo, el poder articulador que tiene el fútbol y los cambios acelerados que experimentaron la capital y una sociedad que entonces parecían condenadas a caer de manera irremisible por el despeñadero de la violencia y el pesimismo. Entre apagones, carencias y un clima de creciente desintegración social y política, pero también entre jornadas deportivas memorables —de la selección nacional y el club Universitario de Deportes—, películas, programas de televisión y canciones que dejaron una huella en el imaginario nacional, y apasionantes recorridos por calles, plazas y bodegas de una Lima que ya no existe, Ortecho nos invita a ingresar al túnel del tiempo para transitar la cartografía de sus recuerdos. Allí donde confluyen los triunfos y desengaños que marcan el devenir tanto del fútbol como de la vida afectiva y familiar de toda una generación.
Papi: My Story
by David Ortiz Michael HolleyThe Red Sox Hall of Famer and World Series MVP tells the story of his life and career in a sports memoir that &“lives up to its &‘no-holds-barred&’ billing&” (Washington Post). David &“Big Papi&” Ortiz is a baseball icon and one of the most popular figures ever to play the game. A star player with the Boston Red Sox for fifteen years, Ortiz helped to win three World Series, bringing back a storied franchise from &“never wins&” to &“always wins.&” As he launched balls into the stands again and again, he helped silence the naysayers while capturing the imaginations of millions of fans. Ortiz made Boston and the Red Sox his home, his place of work, and his legacy. In Papi, Ortiz tells his story in his own words, opening up as never before. The result is a revelatory tale of a storied career—all told by a legendary player with a lot to say at the end of his time in the game. This edition of Papi includes a new afterword. &“Baseball fans of all loyalties will enjoy learning about [Ortiz&’s] unique experiences in and out of the game.&” —Library Journal &“The rise of Ortiz from scrap-heap bench player to Hall of Famer is an unlikely and entertaining story, and engagingly told.&” —Washington Post
Big Papi: My Story of Big Dreams and Big Hits
by David Ortiz Tony MassarottiAutobiography of the famous baseball legend David Ortiz.