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Reinventing the Wheel: The Science of Creating Lifetime Customers
by Chris ZaneWhen Chris Zane bought his bicycle shop at age 16, his business struggled until he discovered the secret that catapulted his store into one of the largest in the country. His secret? Provide unbelievable, over the top, excessively generous customer service.Chris Zane isn't a management consultant or professor preaching a theory of customer service; he's a hands-on entrepreneur whose customer service approach has yielded enormous success. Zane has become a business celebrity, including being featured in the most recent round of American Express television ads.Featured in the New York Times and in Associated Press articles and bestowed numerous awards for its unique business practices and outstanding customer relations, Zane's Cycles has produced ideas thought by many to be pie-in-the-sky. But these counterintuitive concepts have proven to be hard-headed and effective. For example, Zane's offers a trade-in program for families who can turn in bicycles their kids have outgrown for a 100 percent credit toward new ones. Initially thought impossibly generous, this program has proven to be good business. Experience and a clear understanding of the lifetime value of a customer makes this program, and many others Zane's implements, work.In Reinventing the Wheel, commonly overlooked elements that make a business exceptional are revealed. Zane produces a case study unlike any other-one that shows the importance of investing in customers and employees and how businesses are really selling experiences, not products. His philosophies and tried-and-true methods of guerilla marketing will show entrepreneurs and business owners how to knock out the competition while thriving in any kind of economy and doing good for the community along the way.
I Wore Babe Ruth's Hat: Field Notes from a Life in Sports
by David W. ZangDavid W. Zang played junior high school basketball in a drained swimming pool. He wore a rubber suit to bed to make weight for a wrestling meet. He kept a log as an obsessive runner (not a jogger). In short, he soldiered through the life of an ordinary athlete. Whether pondering his long-unbuilt replica of Connie Mack Stadium or his eye-opening turn as the Baltimore Ravens' mascot, Zang offers tales at turns poignant and hilarious as he engages with the passions that shaped his life. Yet his meditations also probe the tragedy of a modern athletic culture that substitutes hyped spectatorship for participation. As he laments, American society's increasing scorn for taking part in play robs adults of the life-affirming virtues of games that challenge us to accomplish the impossible for the most transcendent of reasons: to see if it can be done. From teammates named Lop to tracing Joe Paterno's long shadow over Happy Valley, I Wore Babe Ruth's Hat reports from the everyman's Elysium where games and life intersect.
Events und Sport
by Cornelia ZangerAuf der vierten Wissenschaftlichen Konferenz zur Eventforschung, die am 26. Oktober 2012 an der TU Chemnitz stattfand, wurden aktuelle Forschungsergebnisse zum Thema Event und Sport vorgestellt und diskutiert. Aus Sicht des Marketing, der Kommunikationstheorie sowie der Sportwissenschaft beleuchten die Autoren und Autorinnen neben dem Schwerpunktthema Eventkonzepte im Zusammenhang mit Sporterlebniswelten unter anderem aktuelle wissenschaftliche Fragen wie die Eignung von Social Networking-Plattformen für die Ablaufkontrolle von Events, regionale Aspekte des Eventmarketing, die Complianceproblematik oder Corporate Social Responsibility. Des Weiteren erhält der Leser einen Überblick zum Thema Eventforschung aus Sicht des Marketing.
The Mt. Shasta Book
by Michael Zanger Andy SeltersThe Mt. Shasta Book is the ultimate guide to safely the hiking, backpacking, and climbing routes up the 14,162-foot mountain. In addition, this guide covers the area's skiing, snowboarding, water activities, and mountain biking trails. With over 50 combined years of experience as Shasta guides, the authors are seasoned experts on the mountain and its surroundings. The print edition comes with a fold-out 4-color topographic map.
La felicidad de correr
by Gonzalo ZapataComo vivir en plenitud a través de la práctica del deporte, una adecuada alimentación, el debido descanso y el entrenamiento de la mente. Gonzalo Zapata es el más grande de los maratonistas amateur de Chile. Tras un cambio en su vida, pasó de trabajar siete días a la semana a encontrar el equilibrio a través de la práctica del running. Se plateó un desafió singular: correr, durante un año, las seis grandes maratones del mundo. A través del relato de su experiencia en Tokio, Boston, Londres, Berlín, Chicago y New York, nos comparte su testimonio y además, nos entrega las claves para abandonar la vida sedentaria y atreverse a experimentar el placer del running. "Hay personas que dicen "no tengo tiempo para hacer deporte". Yo quiero demostrar que es una cuestión de actitud."
De Lukov, con amor
by Mariana ZapataUna historia de amor en la que el odio entre los protagonistas se derrite sobre el hielo. LA REINA DEL ROMANCE A FUEGO LENTO LLEGA A ESPAÑA CON SU LIBRO MÁS VIRAL. «Mariana Zapata juega en su propia liga, una en la que la más insignificante caricia, mirada o palabra entre los protagonistas es capaz de hacer que tu corazón salte, haga piruetas o ejecute un precioso axel».Elena Armas, autora de Farsa de amor a la española Si alguien le pidiera a Jasmine Santos que describiera la última época de su vida con una sola palabra, seguramente utilizaría una que habría que censurar. Después de años de dedicación e incontables huesos y compromisos rotos, sabe que su oportunidad paradedicarse profesionalmente al patinaje artístico está esfumándose. Sin embargo, cuando la oferta que tanto estaba esperando por fin llega, lo hace de la mano de un idiota arrogante que es, además, su némesis. Pero tal vez haya llegado el momento de que Jasmine reconsidere muchas cosas...Entre ellas, a Ivan Lukov. Reseñas:«Este libro lo tiene todo, unos protagonistas supercarismáticos, una historia muy especial y un romance que crece poco a poco. Además, todo acontece en el marco del patinaje artístico, haciendo la historia aún más bonita si cabe».Belén, @kailanisbooks en Instagram «Se ha convertido en uno de mis libros favoritos (y una de las mejores lecturas de lo que llevamos de año). Era mi primera lectura de esta autora y ya he decidido que quiero leer TODOS sus libros».Judit, @quequieroleer en Instagram «Una historia sencilla y divertida, pero llena de momentos para fangirlear y que te llegan al corazón. Ha sido una novela con la que me he sentido como en casa y estoy segura de que voy a releerla en un futuro. ¡Mariana Zapata es la reina del romance a fuego lento y De Lukov, con amor no podía ser menos!».Laura, @laurablackbeak en Instagram «Todas las escenas que adoro leer en un libro de romance están en De Lukov, con amor, protagonizadas por Ivan Lukov (nuevo crush) y Jasmine, una patinadora llena de sueños frustrados y una fuerza que me ha emocionado. Sin duda, una de las mejores historias que he leído».Lidia, @castlebooks en Instagram
The Wall of Winnipeg and Me: From the author of the sensational TikTok hit, FROM LUKOV WITH LOVE, and the queen of the slow-burn romance!
by Mariana ZapataFrom the author of the sensational TikTok-hit, From Lukov with Love, and the 'queen of the slow-burn romance'!.........................................Vanessa Mazur knows she's doing the right thing. She shouldn't feel bad for quitting. Being an assistant/housekeeper/fairy godmother to the top defensive end in the National Football Organization was always supposed to be temporary. She has plans and none of them include washing extra-large underwear longer than necessary.But when Aiden Graves shows up at her door wanting her to come back, she's beyond shocked.For two years, the man known as The Wall of Winnipeg couldn't find it in him to tell her good morning or congratulate her on her birthday. Now? He's asking for the unthinkable.What do you say to the man who is used to getting everything he wants?(P) 2016 Tantor
The Wall of Winnipeg and Me: A Novel
by Mariana ZapataNew York Times and USA Today bestselling author Mariana Zapata’s most beloved book, The Wall of Winnipeg and Me—now with new exclusive content!Vanessa Mazur refuses to feel bad for quitting—she knows she’s doing the right thing. The thankless job of personal assistant to the top defensive end in the National Football Organization was always supposed to be temporary. She has plans for her life, and none of them include washing extra-large underwear one more day for a man who could never find it in him to tell her good morning, congratulate her on a job well done, or wish her a happy birthday—even when she was spending it working for him.The legendary “Wall of Winnipeg” may be adored by thousands, but after two years Van has had enough.But when Aiden Graves shows up at her door begging her to come back, she’s beyond shocked. Mr. Walled-Off Emotions is actually letting his guard down for once. And she’s even more dumbstruck when he explains that her job description is about to become even more outrageous: something that takes the “personal” in personal assistant to a whole new level.What do you say to the man who is used to getting everything he wants?
Road America
by Steve ZautkeLocated one hour north of Milwaukee in Wisconsin's scenic Kettle Moraine, Elkhart Lake's Road America race course is one of the world's most famous permanent road racing tracks. Dating back to 1955, the scenic race course has seen the finest in motorsports, such as NASCAR, open wheel, and sports cars, and the best in amateur racing. The track also hosts year-round activities for corporate outings, go-karting, motorcycle/driving schools, and even paintball.
The Phenom! (Fountas & Pinnell LLI Purple #Level P)
by Nolan ZavoralThe Phenom! by Nolan Zavoral, illustrated by Steve James
The Ultimate Canadian Sports Trivia Book: Volume 1
by Edward ZawadzkiWhat Canadian was the first black man to win a world championship in boxing? Who scored the first regular-season goal in NHL history? Who is the only Canadian in the Baseball Hall of Fame? On water, ice, grass, or mud, in the air or on the ground, sports have been a part of Canadian life since before Confederation - even before the invention of hockey. Canada’s Ultimate Sports Trivia Guy, Edward Zawadzki, has ventured into the far reaches of the nation’s sports history to bring together this dynamic collection of facts and oddities. The Ultimate Canadian Sports Trivia Book will entertain and enlighten sports fans of all eras, and will challenge both the jock-quiz novice and the sports trivia junkie. What athlete once challenged and beat a horse in an endurance race? What Canadians have won the Boston Marathon? The answers are here in The Ultimate Canadian Sports Trivia Book.
The Ultimate Canadian Sports Trivia Book: Volume 2
by Edward ZawadzkiWhat Canadian was the first black man to win a world championship in boxing? Who scored the first regular-season goal in NHL history? Who is the only Canadian in the Baseball Hall of Fame? On water, ice, grass, or mud, in the air or on the ground, sports have been a part of Canadian life since before Confederation - even before the invention of hockey. Canada’s Ultimate Sports Trivia Guy, Edward Zawadzki, has ventured into the far reaches of the nation’s sports history to bring together this dynamic collection of facts and oddities. The Ultimate Canadian Sports Trivia Book will entertain and enlighten sports fans of all eras, and will challenge both the jock-quiz novice and the sports trivia junkie. What athlete once challenged and beat a horse in an endurance race? What Canadians have won the Boston Marathon? The answers are here in The Ultimate Canadian Sports Trivia Book.
Chris Carmichael's Food for Fitness
by Kathy Zawadzki Chris Carmichael Jim RutbergThe coach of one of the world's greatest athletes-Lance Armstrong-outlines his incredible nutritional program, which will help anyone take his or her fitness to the next level of peak performance. <P> Chris Carmichael's Food for Fitness provides the nutritional information any active man or woman needs to achieve his or her health and training goals. Along the way, Carmichael outlines his revolutionary eating program for everyone-from weekend warriors to those just trying to lose a few pounds and be more fit. <P> Most diets focus on treating a problem, pitting nutrient against nutrient in a battle over what can be eaten. Active men and women need to think of food as fuel that enables them to achieve their goals. In this context, all nutrients play integral roles and the emphasis is on consuming the right foods, in the right proportions and at the right times, to yield the energy we need to perform at an optimal level. <P> Chris Carmichael's Food for Fitness includes: <P> * step-by-step methods for matching your eating to your activity level;<P> * menu plans for home-cooked meals, restaurant dining, and on-the-go snacks;<P> * exercise plans that lead to improved fitness<P>
Becoming Batman: The Possibility of a Superhero
by E. Paul ZehrBattling bad guys. High-tech hideouts. The gratitude of the masses. Who at some point in their life hasn't dreamed of being a superhero? Impossible, right? Or is it?Possessing no supernatural powers, Batman is the most realistic of all the superheroes. His feats are achieved through rigorous training and mental discipline, and with the aid of fantastic gadgets. Drawing on his training as a neuroscientist, kinesiologist, and martial artist, E. Paul Zehr explores the question: Could a mortal ever become Batman? Zehr discusses the physical training necessary to maintain bad-guy-fighting readiness while relating the science underlying this process, from strength conditioning to the cognitive changes a person would endure in undertaking such a regimen. In probing what a real-life Batman could achieve, Zehr considers the level of punishment a consummately fit and trained person could handle, how hard and fast such a person could punch and kick, and the number of adversaries that individual could dispatch. He also tells us what it would be like to fight while wearing a batsuit and the amount of food we'd need to consume each day to maintain vigilance as Gotham City's guardian.A fun foray of escapism grounded in sound science, Becoming Batman provides the background for attaining the realizable—though extreme—level of human performance that would allow you to be a superhero.
The Champion Mindset: An Athlete's Guide to Mental Toughness
by Joanna ZeigerAn in-depth mental motivational book for all athletes from Olympian Dr. Joanna Zeiger that offers game-changing strategies for programming your brain to achieve physical excellence.Champions, as the familiar adage preaches, are not born—they're made. Reaching the top of any sport, or any aspect of life, takes years upon years of dedication and proper preparation. But if there's a huge pool of individuals who have undertaken the same commitment and steps towards becoming the best, what truly separates the winners from everyone else? Joanna Zeiger believes proper mental preparation is the answer. The Champion Mindset is a much-needed and long overdue look into how to program a competitor's mind to achieve optimal success. Changing behaviors and ways of thinking are never easy, but the chapters in this book aim to simplify this process to make it manageable and achievable. This book is for every athlete—from the weekend warrior, who wants to complete in his or her first 5k running race, to those who have aspirations of one day becoming Olympians and world champions.The Champion Mindset is a compendium of Zeiger's own personal journey from struggling novice swimmer to Olympian and World Champion. Through steps including: Proper Goal Setting, Keeping it Fun, Building Your Team, Intention in Training, Improving Motivation, Promoting Self-Confidence, and Mind/Body Cohesion, among others, Zeiger uses her decades of personal experience, doctoral-level research, and professional success, to prepare readers to go all-in with their mental game.
Fair Play: How LGBT Athletes Are Claiming Their Rightful Place in Sports
by Cyd Zeigler"This important and accessible book about the evolving treatment of LGBTQ athletes in organized sports should be required reading for anyone involved in the playing, coaching, and administration of organized sports. Zeigler, an expert in LGBTQ athletics and cofounder of the online magazine Outsports, revisits key moments that have shaped sports participation for openly LGBTQ athletes...The author debunks the myth that having a nonstraight athlete on a team's roster is a 'distraction' and shares positive stories of younger athletes at high school and college levels who have come out to coaches, teammates, and family members. Zeigler argues that the dominant emotion holding back LGBTQ athletes is fear, reminding them and everyone else that courage is contagious."--Publishers Weekly"Outsports.com founder Zeigler gives an account of the great strides LGBTQ athletes have made in the sports world over the last 15 years...Lively and provocative, the book not only offers a much-needed perspective on what until recently has been one of the last bastions of heterosexism. It is also significant for its conscious consideration of how current developments will impact LGBTQ athletes of tomorrow. An informative, necessary work."--Kirkus Reviews"Zeigler is the cofounder of the online magazine Outsports, and he is a vocal and respected advocate for the LGBT sports community. Here he pens a series of essays about athletes who have come out, noting the misguided homophobia in the locker-room culture of sports, and the important role that straight athletes can play in the gay movement...Well researched, timely, and provocative, Zeigler's book provides readers with candid personal accounts of the struggles and triumphs of LGBT athletes across a wide spectrum of the sports world."--Booklist"Zeigler candidly examines the issues involved in gay athletes' coming-out processes, and the support (or, often, lack thereof) they receive from teammates, coaches, and their sports. front offices...Zeigler gives due credit where it's deserved, while sharply analyzing the deep undercurrents of squeamishness and hesitation that still stymie team sports' full acceptance of their LGBT participants...Cyd Zeigler is here to remind us that there's still much work to be done."--ALA's Gay Lesbian Bisexual Transgender Round Table"Fair Play, published in conjunction with Akashic Books, tells the story of how sports are transforming for LGBTQ athletes, and specifically focuses on the time period following the turn of the 21st century. Zeigler's book covers treatment of LGBTQ athletes, touching on bullying and hazing that has surrounded, and continues to surround, LGBTQ athletes, specifically in high school and college, while weaving in stories of LGBT athletes and allies such as Michael Irvin, Fallon Fox, and Michael Sam, among others."--GLAADThe latest from Akashic's Edge of Sports imprint.When Cyd Zeigler started writing about LGBT sports issues in 1999, no one wanted to talk about them. Today, this is a central conversation in American society that reverberates throughout the sports world and beyond.In Fair Play, Zeigler tells the story of how sports have transformed for LGBT athletes, diving into key moments and issues that have shaped sports for LGBT people today. He shares intimate behind-the-scenes details about various athletes and stories--including NFL Hall of Famer Michael Irvin, transgender MMA fighter Fallon Fox, and NFL hopeful Michael Sam, among others--along with contextual insights about elite sports, including the overhyped "distraction" myth surrounding gay athletes.Always the forward-thinker, Zeigler maps out the necessary steps to complete sports' transformation and fully open athletics to LGBT people.
Jackie Robinson and Race in America: A Brief History With Documents
by Thomas ZeilerJackie Robinson and Race in America
Weapons of Fitness: The Women's Ultimate Guide to Fitness, Self-Defense, and Empowerment
by Avital ZeislerA groundbreaking self-defense and fitness book for women by a ballerina-turned-self-defense expert. Learn how to become your own weapon of self-defense and fitness so that you can create and target your best life. After ballerina Avital Zeisler was savagely attacked as a young woman, she lived in fear--until she took action to train with experts in self-defense from around the world. Seeking a method specific to women and using Krav Maga as a base, she created her own self-defense program: the Soteria Method. It was an immediate sensation, and is now in demand by everyone from corporate executives to Hollywood stars--such as Amanda Seyfried, Megan Boone, and Keri Russell, to name a few--who seek her classes both for the self-defense and for the intense, body-sculpting workout. Unique and empowering, Weapons of Fitness will help get you into incredible shape--and just might save your life.From the Trade Paperback edition.
Das sowjetische Fieber: Fußballfans im poststalinistischen Vielvölkerreich (Soviet and Post-Soviet Politics and Society #136)
by Manfred ZellerWhat did the citizens of the Soviet Union identify with? Where did the societal faultlines lie? Did mass demonstrations destabilize Soviet order? How did informal groups come into being within a society based on uniformity? What impact did media and new forms of connection have on the development of a multinational Soviet society? What remained after the end of the Soviet Union? Using Soviet soccer teams from Moscow (Spartak, Dynamo, ZSKA) and Kiev (Dynamo) as examples, Manfred Zeller tells a story of community and enmity in the post-Stalinist empire. He analyzes the complex loyalties that governed group identities and explains phenomena like the love-hate relationship between Kiev and Moscow. 'Moscow against Kiev' in Soviet times was not a question of war and peace, but in soccer there was already a feeling of 'us against them.' Zeller's book is an important contribution to research on Soviet culture after Stalin as well as to contemporary debates on antagonism in the post-Soviet world.
Ninja Baby
by David ZeltserFrom the day she was born, Nina was a ninja baby. She obliterated her applesauce. She concealed herself at bath time. And she was training herself in advanced infiltration (of movie night). Nina wants to do everything by herself, until the day her parents bring home a Kung Fu Master (a baby brother). Now with a sibling, Nina will face the one thing she cannot do alone: be part of a family. With verve and humor, David Zeltser and Diane Goode tell the story of an unusually gifted child, and the family that is more than a match for her. Plus, this is the fixed format version, which will look almost identical to the print version. Additionally for devices that support audio, this ebook includes a read-along setting.
Relaxercise: The Easy New Way to Health and Fitness
by David Zemach-BersiShortlisted for the William Saroyan International Prize for WritingA physical and philosophical mediation on why we are drawn to fight each other for sport, what happens to our bodies and brains when we do, and what it all meansAnyone with guts or madness in him can get hit by someone who knows how; it takes a different kind of madness, a more persistent kind, to stick around long enough to be one of the people who does the knowing.Josh Rosenblatt was thirty-three years old when he first realized he wanted to fight. A lifelong pacifist with a philosopher’s hatred of violence and a dandy’s aversion to exercise, he drank to excess, smoked passionately, ate indifferently, and mocked physical activity that didn’t involve nudity. But deep down inside there was always some part of him that was attracted to the idea of fighting. So, after studying Muay Thai, Krav Maga, Brazilian jiu-jitsu, and boxing, he decided, at age forty, that it was finally time to fight his first—and only—mixed martial arts match: all in the name of experience and transcending ancient fears.An insightful and moving rumination on the nature of fighting, Why We Fight takes us on his journey from the bleachers to the ring. Using his own training as an opportunity to understand how the sport illuminates basic human impulses, Rosenblatt weaves together cultural history, criticism, biology, and anthropology to understand what happens to the human body and mind when under attack, and to explore why he, a self-described “cowardly boy from the suburbs,” discovered so much meaning in putting his body, and others’, at risk.From the psychology of fear to the physiology of pain, from Ukrainian shtetls to Brooklyn boxing gyms, from Lord Byron to George Plimpton, Why We Fight is a fierce inquiry into the abiding appeal of our most conflicted and controversial fixation, interwoven with a firsthand account of what happens when a mild-mannered intellectual decides to step into the ring for his first real showdown.
Sportengagements türkisch-muslimischer Migrantinnen
by Ursula ZenderUrsula Zender untersucht, weshalb türkisch-muslimische Migrantinnen im organisierten Sport in Deutschland so stark unterrepräsentiert sind. Sie geht der Frage nach, welche Faktoren den Zugang zum Sport im Allgemeinen und zum Sportverein im Besonderen bestimmen und fokussiert dabei Kultur, Religion, traditionelle Geschlechterrollen, die Herkunftsfamilie und die Offenheit der Sportvereine. Ihre Arbeit ist sozialisationstheoretisch ausgerichtet und beleuchtet mithilfe der Dokumentarischen Methode die Bedeutung von Sportengagements im Lebenslauf türkisch-muslimischer Migrantinnen.
The Black Jersey: A Novel
by Jorge Zepeda PattersonA fast-paced mystery where Murder on the Orient Express meets the Tour de France—someone’s killing off cyclists one by one. There are cyclists willing to die to win a single stage of the Tour, taking suicidal descents at more than 90 kilometers per hour, but now I know there are cyclists willing to kill to win. Marc Moreau, a professional cyclist with a military past, is part of a top Tour de France team led by his best friend, an American star favored to win this year’s Tour. But the competition takes a dark turn when racers begin to drop out in a series of violent accidents: a mugging that ends in an ankle being crushed, a nasty bout of food poisoning, and a crash caused by two spectators standing where they shouldn’t. The teams and their entourages retreat into paranoid lockdown even as they must continue racing each day. The mountain inclines grow steeper and the accidents turn deadlier: a suspicious suicide, an exploded trailer, a loose wheel at the edge of a cliff. Marc agrees to help the French police with their investigations from the inside and becomes convinced that the culprit is a cyclist who wants to win at any cost. But as the victim count rises, the number of potential murderers—and potential champions—dwindles.Marc begins to have the sickening realization that his own team has been most favored by the murderer’s actions, and in the final stages of the race Mark himself emerges as the only cyclist left who could possibly beat his best friend and win the Tour. Whom can Marc trust? Whom should he protect? What decision will he make if he’s asked to choose between justice, loyalty, and glory?Praise for The Black Jersey “Men, mountains, machines, speed, greed, and murder . . . Making a tour de force of the Tour de France, Jorge Zepeda Patterson does for cycling what Dick Francis did for horse racing. Warning! Strap on your helmets! This is no tale for wimps.”—Alan Bradley, author of the Flavia de Luce series “The world of competitive cycling is stressful enough without adding suspicious accidents to the mixture. But that is exactly what happens in this thrilling and intrigue-filled novel. The Black Jersey has the pace and excitement of a world-class race.”—Alexander McCall Smith, author of the No. 1 Ladies’ Detective Agency series“The Black Jersey is a joy from start to hair-raising finish line, even for someone like me who prefers a good meal to any kind of competitive sport. Bravo!”—M. L. Longworth, author of the Provençal Mystery series
Sumo for Mixed Martial Arts: Winning Clinches, Takedowns, & Tactics
by Andrew ZerlingCATCH YOUR OPPONENT OFF GUARD WITH WINNING CLINCHES, TAKEDOWNS, AND TACTICS This innovative book demonstrates how the study of sumo wrestling techniques can benefit practitioners of modern mixed martial arts (MMA), as well as other grappling arts. Sumo, Japan's ancient martial art, has its own particular variations of MMA-style body locks, throws, and trips, among other techniques. MMA competitors know their sport grew with the evolution of jujitsu, but many do not realize sumo can be seen as the root of jujitsu. Sumo uses distraction, angles, and leverage to steal an opponent's balance and take him down. Sumo for Mixed Martial Arts focuses on kimarite, or winning moves. Knowledge of these techniques can allow competitors to catch their opponents off guard with unorthodox clinches, takedowns, and tactics. The author places special emphasis on how smaller players can defeat larger adversaries. This book features * In-depth demonstrations of 48 sumo kimarite (winning moves) with step-by-step instructions * Over 300 photos * Case studies of famous rikishi (sumo wrestlers) * Discussion of sumo's development, rules, and training, as well as recent changes in sumo techniques The author Andrew Zerling, provides analysis of the three basic types of fighters in MMA and how sumo techniques and tactics can enhance their skills. He examines the fighting style of former UFC light heavyweight champion Lyoto Machida, who made highly effective use of sumo wrestling in MMA competition. In Sumo for Mixed Martial Arts Andrew Zerling casts an ancient martial art in new light. He combines his decades of training with a passion for research. MMA competitors, grapplers, wrestlers, and fans of sumo will appreciate the author's analysis and attention to detail. They will also come away with a wealth of new techniques.
Teamgeist: Wie man ein Meisterteam entwickelt
by Jörg Zeyringer Adi HütterAus verschiedenen Persönlichkeiten ein Meisterteam zu formen – das gehört zu den größten Herausforderungen für alle Menschen, die in Teams arbeiten, diese führen oder trainieren und motivieren. Lesen Sie in eindrucksvollem Storytelling, wie dies Teams aus dem Profifußball, der Wirtschaft und dem Gesundheitswesen schaffen. Exklusive Beispiele und wahre Begebenheiten von Adi Hütter und Jörg Zeyringer veranschaulichen Ihnen, welche Methoden und Techniken den Unterschied ausmachen. Begleiten Sie besondere Teams in ihrem Alltag, lesen Sie hochinteressante Exklusivgeschichten und erfahren Sie: was „Team“ tatsächlich bedeutet, weshalb ein gemeinsames, übergeordnetes Ziel im Sinne einer großen Idee für ein Team so wichtig ist, wie das menschliche Betriebssystem funktioniert,wie ein starker Zusammenhalt und eine besondere Mentalität in einem Team entstehen,welche Strategien Meisterteams für ihren Erfolg wählen und was sie tun, wenn es einmal nicht nach Wunsch läuft. Nutzen Sie die besonderen Erkenntnisse, die in diesem Buch spannend und anschaulich dargestellt werden, sowie den großen Teamgeist-Fragebogen.