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Designing for People: The Classic Of Industrial Design
by Henry DreyfussFrom the first answering machine ("the electronic brain") and the Hoover vacuum cleaner to the SS Independence and the Bell telephone, the creations of Henry S. Dreyfuss have shaped the cultural landscape of the 20th century. Written in a robust, fresh style, this book offers an inviting mix of professional advice, case studies, and design history along with historical black-and-white photos and the author's whimsical drawings. In addition, the author's uncompromising commitment to public service, ethics, and design responsibility makes this masterful guide a timely read for today's designers.
Prometeo americano: El triunfo y la tragedia de J. Robert Oppenheimer
by Kai Bird Martin J. SherwinPremio Pulitzer 2006 National Book Critics Circle Award 2005 Duff Cooper Prize 2008 La biografía definitiva de Oppenheimer, el padre de la bomba atómica y una de las figuras más emblemáticas del siglo XX. El 16 de julio de 1945, en el desierto de Nuevo México, se detonaba en secreto la primera bomba atómica. Impactado por el poder destructivo de su creación, J. Robert Oppenheimer, director del Proyecto Manhattan, se comprometería desde entonces a luchar contra el desarrollo de la bomba de hidrógeno y contra la guerra nuclear. Sospechoso de comunista para los Estados Unidos de la era McCarthy, fue perseguido por el FBI, calumniado como espía de la Unión Soviética y obligado a dimitir de cualquier función pública. Su vida privada fue arrastrada del mismo modo hacia el esperpento; su casa fue allanada con micrófonos ocultos, y su teléfono, intervenido. No sería hasta 1963 que el presidente Kennedy lo rehabilitaría y, con ello, su figura obtendría otro cariz para los ciudadanos del mundo entero. Treinta años de entrevistas a familiares, amigos y colegas; de búsqueda en archivos del FBI; de análisis de las cintas con discursos e interrogatorios, y de hallazgos de documentos privados del físico nuclear dieron como resultado este monumental libro. Una biografía de una enorme minuciosidad que ofrece una visión íntima del científico más famoso de su generación; una de las figuras icónicas del siglo xx para quien el triunfo y la tragedia se unieron en un nudo gordiano. Críticas:«Se lee como un thriller, cautivador y aterrador por momentos. Sospecho que este año no aparecerá una biografía más absorbente ni, dados los peligros a los que nos enfrentamos, más importante que esta».John Carey, Sunday Times «La biografía definitiva [...] La vida de Oppenheimer no nos influye; nos persigue».Newsweek «Todas las obras anteriores sobre este tema quedan, por decirlo de la manera más amable, despedazadas, frente a este libro que es metafórica y literalmente monumental».Mark Lawson, Esquire «Esta imponente biografía, resultado de veinticinco años de investigación, reevalúa la figura de Oppenheimer, y ofrece uno de los retratos más complejos del físico hasta la fecha».The New Yorker «Un libro esencial».Time «Una obra de voluminosa erudición y lúcida perspicacia que une el retrato del multifacético Oppenheimer con la aguda comprensión de su naturaleza».The New York Times «Un relato magistral del ascenso y la caída de Oppenheimer, situado en el contexto de las turbulentas décadas de la transformación de Estados Unidos. Es un tour de force».Los Angeles Times Book Review «La primera biografía que da cuenta de la extraordinaria complejidad de Oppenheimer. Se erige como un Everest entre las montañas de libros sobre el proyecto de la bomba atómica y Oppenheimer, y es un logro que tal vez no será superado ni igualado».The Boston Globe «Excepcional y documentada con exhaustividad. Kai Bird y Martin Sherwin no solo explican la deslumbrante, emblemática y denigrante carrera de Oppenheimer, sino que también iluminan las tensiones de la cultura estadounidense que conformaron las nociones actuales de liberalismo y reacción».The Atlantic Journal
Security, Loyalty, and Science (Cornell Studies in Civil Liberties)
by Walter GellhornBoth sides of a sensitive problem are assessed by Professor Gellhorn in this penetrating analysis of national security and its effect upon scientific progress.The costs and advantages of secrecy in certain areas of science and the conflict between national safety and individual rights in the administration of our federal loyalty program are presented; all the arguments are objectively weighed. The book answers such questions as: Can young scientists be well trained when publication and teaching are not free? Have we gone far enough-or too far-in avoiding "security risks" in important scientific establishments? How does the federal drive against "potentially disloyal" persons actually work? Do "fear of the smear" and crude methods discourage public service by American scientists?This study, a unit of an investigation of control of subversive activities supported by grants from the Rockefeller Foundation, is based upon two years of research and numerous field interviews of scientists, administrators, defense officials, and educators. Security, Loyalty, and Science is a volume in the series Cornell Studies in Civil Liberty, of which Robert E. Cushman is advisory editor.
Tree Crops: A Permanent Agriculture
by John Russell Smith Wendell Berry Devin-Adair Publishing Co.A complete reference for growing high-yield fruit- and nut-bearing trees.
The Bias of Communication
by Alexander John Watson Harold A. InnisOne of the most influential books ever published in Canada, Harold A. Innis's The Bias of Communication has played a major part in reshaping our understanding of history, communication, and media theory. First published in 1951, this masterful collection of essays explores the relationship between a society's communication media and that community's ability to maintain control over its development. Innis considers political and economic forces in the context of social change and the role of communication in the creation of both ancient and modern empires. In an essay for this new edition, Innis biographer Alexander John Watson examines the reasons why Innis, at the height of his success as an economic historian, embarked on new research areas of communications and empire, as well as the ways in which Marshall McLuhan's interpretations of Innis changed and de-politicized Innis's work. As important today as it was when first published, The Bias of Communication is essential reading for historians and scholars of communication and media studies.
Fly and the Fish: Angling Instructions and Reminiscences
by John Atherton Mike VallaThe classic book from a revered artist and fly-tying master. An internationally renowned artist, John Atherton (1900-1952) was also a legend in the world of fly fishing. This lost classic, originally published in 1961, combines his evocative memoirs of Vermont fishing expeditions with practical directions for fly-tying. Atherton’s reminiscences and instructions are complemented by his exquisite sketches of tools and scenes from the angler’s life. The author’s wife, artist Maxine Atherton, notes in her introduction that in addition to his skills as an accomplished artist and fine sportsman John Atherton was a romantic realist, whose exuberant outbursts of wonder over natural phenomena celebrated our planet’s everyday magic. Indeed, Atherton’s work was featured in the Museum of Modern Art’s 1943 exhibition of American Realists and Magic Realists. On a more practical note, Maxine Atherton adds that the Impressionistic fly patterns such as those featured in this book have worked wonders for her fishing, fooling trout in rivers throughout North America and Europe.
Johannes Kepler: Life and Letters
by Carola BaumgardtWith an introduction by Albert Einstein: The collected letters of the Renaissance astronomer who discovered the laws of planetary motion. Astronomer and mathematician Johannes Kepler made major contributions to the Scientific Revolution of the seventeenth century. While his achievements are well-documented elsewhere, this volume of his personal correspondence offers a rare window into the life of a man who pursued knowledge through a dangerous and turbulent period of history. Spanning more than thirty years, from 1596 to the end of his life, Kepler&’s letters reveal the internal conflicts of a devout Protestant who nevertheless opposed many pronouncements of the Church, an eminent man of science who was also swayed by astrology, and a contemporary of Galileo who served three succeeding Holy Roman Emperors.
Miss Pickerell Goes to Mars
by Ellen MacgregorMiss Pickerell goes to visit her pet cow one morning and finds a rocketship in the pasture! It's a mission to Mars, and a curious Miss Pickerell finds herself accidentally locked inside!
Advanced Strength of Materials (Dover Civil and Mechanical Engineering)
by J. P. HartogFour decades ago, J.P. Den Hartog, then Professor of Mechanical Engineering at Massachusetts Institute of Technology, wrote Strength of Materials, an elementary text that still enjoys great popularity in engineering schools throughout the world. Widely used as a classroom resource, it has also become a favorite reference and refresher on the subject among engineers everywhere.This is the first paperback edition of an equally successful text by this highly respected engineer and author. Advanced Strength of Materials takes this important subject into areas of greater difficulty, masterfully bridging its elementary aspects and its most formidable advanced reaches. The book reflects Den Hartog's impressive talent for making lively, discursive and often witty presentations of his subject, and his unique ability to combine the scholarly insight of a distinguished scientist with the practical, problem-solving orientation of an experienced industrial engineer.The concepts here explored in depth include torsion, rotating disks, membrane stresses in shells, bending of flat plates, beams on elastic foundation, the two-dimensional theory of elasticity, the energy method and buckling. The presentation is aimed at the student who has a one-semester course in elementary strength of materials. The book includes an especially thorough and valuable section of problems and answers which give both students and professionals practice in techniques and clear illustrations of applications.
Decline of Agrarian Democracy
by Grant McconnellPresents the history of the agrarian movements from the past centuries to the new transformations; how they came to be and why they were existed and who they represented. A book that sequentially takes the readers through every process of the evolution,.
Denizens of the Deep: True Tales of Deep Sea Fishing
by Philip WylieA Collection of Stories about Fish, Fishermen, and Favorite Fishing Spots with Action on Every Page The incomparable Philip Wylie is here writing about one of the things he likes best--fishing. Anyone who has ever wet a line, and perhaps those few benighted souls who haven’t, will be thrilled to read these true tales about the big ones, hooked (and sometimes lost) in tropic waters. In Denizens of the Deep, which was originally published in 1947, there are wonderful chapters on marlin, the "admirable” barracuda, and the shark, whom Wylie calls "that misunderstood fish. ” The bursting pride when you catch that first big one is recaptured with fine nostalgia in the essay "What Makes a Great Day’s Fishing?” and the tragedy of the clean getaway in "Listen to This Tale of Woe. ” Serious fishermen with an interest in the pastime’s history will also find much valuable information in the chapter on the International Game Fish Association.
Einstein
by Philipp FrankMuch has been written about Albert Einstein, technical and biographical, but very little remains as valuable as this unique hybrid of a book written by Einstein’s colleague and contemporary. Both rich in personal insights and grounded in a deep knowledge of twentieth-century science, Phillip Frank's biography anchors the reader with a lucid overview of physics and draws an intimate portrait of the Nobel Prize-winner.
Generalizations of Cyclostationary Signal Processing
by Antonio NapolitanoThe relative motion between the transmitter and the receiver modifies the nonstationarity properties of the transmitted signal. In particular, the almost-cyclostationarity property exhibited by almost all modulated signals adopted in communications, radar, sonar, and telemetry can be transformed into more general kinds of nonstationarity. A proper statistical characterization of the received signal allows for the design of signal processing algorithms for detection, estimation, and classification that significantly outperform algorithms based on classical descriptions of signals.Generalizations of Cyclostationary Signal Processing addresses these issues and includes the following key features: Presents the underlying theoretical framework, accompanied by details of their practical application, for the mathematical models of generalized almost-cyclostationary processes and spectrally correlated processes; two classes of signals finding growing importance in areas such as mobile communications, radar and sonar.Explains second- and higher-order characterization of nonstationary stochastic processes in time and frequency domains.Discusses continuous- and discrete-time estimators of statistical functions of generalized almost-cyclostationary processes and spectrally correlated processes.Provides analysis of mean-square consistency and asymptotic Normality of statistical function estimators.Offers extensive analysis of Doppler channels owing to the relative motion between transmitter and receiver and/or surrounding scatterers.Performs signal analysis using both the classical stochastic-process approach and the functional approach, where statistical functions are built starting from a single function of time.
How We Invented the Airplane: An Illustrated History
by Orville WrightIt was the realization of a dream as old as mankind. On December 17, 1903, two bicycle mechanics from Dayton, Ohio, achieved the first sustained, powered, heavier-than-air flight in a machine of their own design and construction. This book offers a concise and fascinating history of that remarkable accomplishment, much of it in the words of the inventors themselves. The heart of the book is Orville Wright's personal account, written in connection with an obscure lawsuit filed against the U.S. government. Long forgotten until a typewritten copy was discovered among the Wright papers at the Library of Congress, it is the best, most detailed account of how the Wright brothers succeeded in creating the machine that lifted man into the sky on wings.The brothers first became interested in the problem of flight after reading about the glider experiments of Otto Lilienthal, a 19th-century German engineer. Experimenting first with kites and gliders, they developed a revolutionary wing design that helped solve the crucial problem of maintaining lateral equilibrium. Later, they added a movable rudder that eliminated the tendency of the machine to go into a tailspin. In addition to these critical innovations, the two inventors developed new accurate tables of "life" pressures and an original theory of air propellers. Slowly, methodically, with patience, perseverance, ingenuity, and inspired invention, they solved the problems that had defeated so many experimenters before them.Finally, on a gusty winter day in North Carolina, the Wright brothers flew their little motor-driven biplane off the sand at Kitty Hawk (actually Kill Devil Hills) and into the pages of history. Although the first flight lasted only about 12 seconds and covered barely 120 feet, it was the first time a machine carrying a man and driven by a motor had lifted itself from the ground in controlled free flight. A new era had begun and the world would never be the same again.The achievement of the Wright brothers is placed in historical context in the absorbing and informative introduction to this volume, written by Fred C. Kelly, author of two standard works on the Wrights. Mr. Kelly has also written an illuminating commentary, including fascinating anecdotes about the Wrights, their personalities and later aspects of their career. As an extra bonus, a lively popular account of the Wrights' success, written in 1908 by both brothers, has been included in an Appendix. Enhanced by 76 photographs, including many rare views of the Wrights and their flying machines, this book offers a thrilling reading experience for anyone interested in aviation, its pioneers, or the mechanics of flights.
Mapping the Darkness: The Visionary Scientists Who Unlocked the Mysteries of Sleep
by Kenneth MillerThirty-two days underground. No heat. No sunlight. 4 June 1938. Nathaniel Kleitman and his research student make their way down the seventy-one steps leading to the mouth of Mammoth Cave. They are about to embark on one of the most intrepid and bizarre experiments in medical history, one which will change our understanding of sleep forever. Undisturbed by natural light, they will investigate what happens when you overturn one of the fundamental rhythms of the human body. Together, they enter the darkness. When Kleitman first arrived in New York, a penniless twenty-year-old refugee, few would have guessed that in just a few decades he would revolutionise the field of sleep science. In Mapping the Darkness, Kenneth Miller weaves science and history to tell the story of the outsider scientists who took sleep science from the fringes to a mainstream obsession. Reliving the spectacular experiments, technological innovation, imaginative leaps and single-minded commitment of these early pioneers, Miller provides a tantalising glimpse into the most mysterious third of our lives.
Atoms in the Family: My Life with Enrico Fermi
by Laura FermiIn this absorbing account of life with the great atomic scientist Enrico Fermi, Laura Fermi tells the story of their emigration to the United States in the 1930s—part of the widespread movement of scientists from Europe to the New World that was so important to the development of the first atomic bomb. Combining intellectual biography and social history, Laura Fermi traces her husband's career from his childhood, when he taught himself physics, through his rise in the Italian university system concurrent with the rise of fascism, to his receipt of the Nobel Prize, which offered a perfect opportunity to flee the country without arousing official suspicion, and his odyssey to the United States.
Encyclopedia of Lakes and Reservoirs
by Lars Bengtsson Rhodes W. Fairbridge Reginald W. HerschyLakes and reservoirs hold about 90% of the world's surface fresh water, but overuse, water withdrawal and pollution of these bodies puts some one billion people at risk. The Encyclopedia of Lakes and Reservoirs reviews the physical, chemical and ecological characteristics of lakes and reservoirs, and describes their uses and environmental state trends in different parts of the world. Superbly illustrated throughout, it includes some 200 entries in a range of topics, including acidification, artificialisation, canals, climate change effects, dams, dew ponds, drainage, eutrofication, evaporation, fisheries, hydro-electric power, nutrients, organic pollution, paleolimnology, reservoir capacities and depths, sedimentation, water resources and more.
A History of Mechanical Inventions: Revised Edition
by Abbott Payson Usher"The book is without peer in its field." -- American ScientistIn this completely revised and enlarged edition of a classic work in the history of technology, a noted scholar explores the importance of technological innovation in the cultural and economic history of the West.Following an introductory discussion of the place of technology in economic history, the author offers a penetrating historical analysis of social change. Within this context he develops a theory of invention based on Gestalt psychology and a concept of social evolution as continuous development from antiquity to the present. Emphasis is placed on the role of economic forces in the development of technology, with scientific concepts also playing an important role in bringing about change.The latter part of the book focuses on the production and control of power in general, and in particular on a number of important operative mechanisms. Thus we read thought-provoking accounts of the technology of textile manufacture from primitive times, of water wheels and windmills, water clocks, and mechanical clocks, and the work of Leonardo da Vinci. The development of printing is carefully studied, not only for its intrinsic interest, but because of its importance for the history of science. Other topics include the production and application of power (1500-1830), machine tools and quantity production, the production and distribution of power since 1832, and the role of Asia Minor as a source of techniques which dominated the Middle Ages and the modern period as well.Thoroughly researched and cogently reasoned, A History of Mechanical Inventions belongs in the library of anyone interested in the history of science and invention, as well as the relationship of technology to economic and social history."Throughout the book there is constant proof of the author's wide learning and varied intellectual interests." -- The New York Times
Japanese Abacus Use & Theory
by Takashi KojimaThe Japanese Abacus & Theory book is easy to follow, and gives the reader step-by-step directions on how to use it correctly while applying it to practical use. The imperfect numerical notation and scarcity of suitable writing materials in ancient times are presumed to have given rise to need for devices of mechanical calculation. While the definite origin of the abacus is obscure, there is some reason for believing that its earliest form reckoning table covered with sand or fine dust, in which figures were drawn with a stylus, to be erased with the figure when necessary. Though the Abacus is an older tool for calculation it still is used today in Japan taking on a different name called Soroban. Though the Japanese Abacus or Soroban may appear mysterious or even primitive to those raised in the age of pocket calculators and desktop computers, this intriguing tool is capable of amazing speed and accuracy. It is still widely used throughout the shops and markets of Asia, and its popularity shows no sign of decline. Here for the first time in English is a complete explanation of how to use the abacus.
Out of the Earth: The Mineral Industry in Canada
by G. B. Langford<p>OUT of the Canadian earth come treasures right and rare--gold, silver, uranium. Out of the earth come the raw materials of the industry--iron,copper, nickel, and the like. From deep in the earth flows the petroleum that keeps the wheels moving in our modern economy. Coal for our fires lies under the soil of Canadian prairies, mountains, and coastal seas. From the earth comes the building materials for towns and cities, roads, and bridges. From the earth come the glass and dishes for our homes, the salt for our tables, and the nylons we wear. Every Canadian uses the products of our mines. Many persons are employed in the mining industry, or in the multitude of industries dependent on its products. Many Canadians are investors in the industry, buying shares in mining companies, or processing industries, or the enterprises that sell mineral products to the public. <p>This book is the direct result of the desire expressed by Canadians in many walks ofl ife to know "more about mining." It takes the interested layman on a short trip through the complex mining industry. It describes, very clearly and readably, how the minerals were formed int he earth, how they are found, how they are taken out of the earth, and how the ores are processed and the petroleum transformed to high grade gasoline. It goes farther, telling how a mine is financed, how the prospector, the engineer, the government, the mine operator, financier, and investor combine to make the great Canadian mineral industry what it is. It tells, too, about the "jobs" in the industry--about the opportunities for geologists, geophysicists, engineers, production and physical metallurgists, and many other professions that young Canadians find both challenging and rewarding. This book gives the clue to the "language" of the mining industry--"conglomerate," "stope," "spudding in," "repressuring," "working option," "reorganization," "speculative risk"--to name only a few terms that are read on the financial page every day, and which the intelligent investory wants to understand clearly. <p>Out of the Earth tells about mining as it is today. We meet not just the propector carrying his pick, but the airborne magenetometer, which detects mineral deposits from the sky. Most readers have heard of the use of Geiger counters in locating radioactive substances, but here we read also, for example, about the seismic methods of mineral exploration, by which dynamite is fired in the earth and the shock-wave patterns calculated on instruments.Helping to make important points of the story clear are simple tables and 40 excellent line-drawings and charts. A group of photographs, chosen for informational value as well as pictorial interest, is included.</p>
Selected Papers on Noise and Stochastic Processes
by Nelson WaxSix classic papers on stochastic process, selected to meet the needs of physicists, applied mathematicians, and engineers. Contents: 1.Chandrasekhar, S.: Stochastic Problems in Physics and Astronomy. 2. Uhlenbeck, G. E. and Ornstein, L. S.: On the Theory of the Browninan Motion. 3. Ming Chen Wang and Uhlenbeck, G. E.: On the Theory of the Browninan Motion II. 4. Rice, S. O.: Mathematical Analysis of Random Noise. 5. Kac, Mark: Random Walk and the Theory of Brownian Motion. 6. Doob, J. L.: The Brownian Movement and Stochastic Equations. Unabridged republication of the Dover reprint (1954). Preface.
Aeroelasticity (Dover Books on Aeronautical Engineering)
by Holt Ashley Robert L. Halfman Raymond L. BisplinghoffDesigned as both a textbook for advanced engineering students and a reference book for practicing engineers, this highly regarded work deals not only with the practical aspects of aeroelasticity, but the aerodynamic and structural tools upon which these rest. Accordingly, the book divides roughly into two halves: the first deals with the tools and the second with applications of the tools to aeroelastic phenomena.Topics include deformation of airplane structures under static and dynamic loads, approximate methods of computing natural mode shapes and frequencies, two-and three-dimensional incompressible flow, compressible flow, wings and bodies in three-dimensional unsteady flow, static aeroelastic phenomena, flutter, dynamic response phenomena, aeroelastic model theory, model design and construction, testing techniques and more. Chapters have been designed to progress from easy to difficult so that instructors using this book as an elementary text in aeroelasticity will find their purposes served by simply using the first parts of selected chapters.Helpful appendixes deal with such mathematical tools as matrices and linear systems (prerequisites include the usual engineering mathematics courses and advanced calculus), while many numerical examples are included throughout the text. Engineering students as well as practicing engineers will find this work an unmatched treatment of the topic and an indispensable reference for their libraries.
Mining and Development: Foreign-Financed Mines in Australia, Ireland, Papua New Guinea and Zambia (Routledge Library Editions: Environmental and Natural Resource Economics)
by Ciaran O'FaircheallaighThis book, first published in 1984, examines the economics and political issues raised by foreign investment in mineral development. It is an attempt to identify, as far as possible, what occurs in and between countries when foreign investments are made in mineral development, concentrating on two main themes: on the nature of the transactions which constitute the process of foreign investment on the physical level – money and instruments of credit, objects, information and people as they cross national boundaries – and on the nature of the relationships which are created between foreign investors and governments in the countries where the investments are made. The author argues that the nature of physical transactions plays a crucial role in determining the character of host country-foreign investor relations, and the policies and attitudes adopted by host country authorities exercise an important influence, in turn, on the physical effects of foreign investments. As such, the book constitutes a comprehensive overview of the economic and political factors involved in mining and its development.
A Night to Remember: The Sinking of the Titanic (The Titanic Chronicles #1)
by Walter Lord#1 New York Times Bestseller: The definitive book on the sinking of the Titanic, based on interviews with survivors, by the author of The Miracle of Dunkirk. At first, no one but the lookout recognized the sound. Passengers described it as the impact of a heavy wave, a scraping noise, or the tearing of a long calico strip. In fact, it was the sound of the world&’s most famous ocean liner striking an iceberg, and it served as the death knell for 1,500 souls. In the next two hours and forty minutes, the maiden voyage of the Titanic became one of history&’s worst maritime accidents. As the ship&’s deck slipped closer to the icy waterline, women pleaded with their husbands to join them on lifeboats. Men changed into their evening clothes to meet death with dignity. And in steerage, hundreds fought bitterly against certain death. At 2:15 a.m. the ship&’s band played &“Autumn.&” Five minutes later, the Titanic was gone. Based on interviews with sixty-three survivors, Lord&’s moment-by-moment account is among the finest books written about one of the twentieth century&’s bleakest nights.
Make It New
by Barry M. KatzCalifornia's Silicon Valley is home to the greatest concentration of designers in the world: corporate design offices at flagship technology companies and volunteers at nonprofit NGOs; global design consultancies and boutique studios; research laboratories and academic design programs. Together they form the interconnected network that is Silicon Valley. Apple products are famously "Designed in California," but, as Barry Katz shows in this first-ever, extensively illustrated history, the role of design in Silicon Valley began decades before Steve Jobs and Steve Wozniak dreamed up Apple in a garage. Offering a thoroughly original view of the subject, Katz tells how design helped transform Silicon Valley into the most powerful engine of innovation in the world. From Hewlett-Packard and Ampex in the 1950s to Google and Facebook today, design has provided the bridge between research and development, art and engineering, technical performance and human behavior. Katz traces the origins of all of the leading consultancies -- including IDEO, frog, and Lunar -- and shows the process by which some of the world's most influential companies came to place design at the center of their business strategies. At the same time, universities, foundations, and even governments have learned to apply "design thinking" to their missions. Drawing on unprecedented access to a vast array of primary sources and interviews with nearly every influential design leader -- including Douglas Engelbart, Steve Jobs, and Don Norman -- Katz reveals design to be the missing link in Silicon Valley's ecosystem of innovation.