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Zconomy: How Gen Z Will Change the Future of Business—and What to Do About It
by Jason R. Dorsey Denise VillaThe most complete and authoritative guide to Gen Z, describing how leaders must adapt their employment, sales and marketing, product, and growth strategies to attract and keep this important new generation of customers, employees and trendsetters.Gen Z changes everything. Today’s businesses are not built to sell and market the way Gen Z shops and buys, or to recruit and employ Gen Z the way they find and keep jobs. Leaders need answers now as gen Z is the fastest growing generation of employees and the most important group of consumer trendsetters. The companies that quickly and comprehensively adapt to Gen Z thinking will be the winners for the next twenty years. Those that don’t will be the losers or become extinct. Zconomy is the comprehensive survival guide on how leaders must understand and embrace Generation Z. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, the insights in Zconomy are based on their extensive research, they’ve led more than 60 generational studies, and their work with more than 500 companies around the world.In Zconomy, Dr. Villa and Dorsey answer: Who is Gen Z? What do employers, marketers, and sales leaders need to know? And, most importantly, what should leaders do now?This is the critical moment for leaders to understand and adapt to Gen Z or become irrelevant. Gen Z is already reshaping the world of business and this change is only going to accelerate. Zconomy is the definitive manual that will prepare any executive, manager, entrepreneur, HR or marketing professional to successfully unlock the powerful potential of this emerging generation at this pivotal time.
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (B)
by Feng Zhu Weiru Chen Shirley SunZBJ.com (ZBJ), an online platform that connects knowledge workers to small and medium-sized enterprises, is China's largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15 million by 2017. During the company's 11-year history, ZBJ had launched ten transformation campaigns to overcome various challenges by changing its products, operations, and business model. For example, it encountered winner-takes-all competition, disintermediation (when service providers and clients took transactions off the platform to avoid the platform's 20% commission fees), the rise of fake transactions, member management issues, and difficulties in delivering satisfactory services to large enterprises. Zhu must decide how to use the next campaign to address challenges that had emerged since the last campaign and how ZBJ should expand globally.
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)
by Feng Zhu Weiru Chen Shirley SunZBJ.com (ZBJ), an online platform that connects knowledge workers to small and medium-sized enterprises, is China's largest outsourcing platform. Founded by Mingyue Zhu in 2006, ZBJ had grown into a unicorn with 4,000 employees and a daily transaction volume of RMB15 million by 2017. During the company's 11-year history, ZBJ had launched ten transformation campaigns to overcome various challenges by changing its products, operations, and business model. For example, it encountered winner-takes-all competition, disintermediation (when service providers and clients took transactions off the platform to avoid the platform's 20% commission fees), the rise of fake transactions, member management issues, and difficulties in delivering satisfactory services to large enterprises. Zhu must decide how to use the next campaign to address challenges that had emerged since the last campaign and how ZBJ should expand globally.
ZBJ: Building a Global Outsourcing Platform for Knowledge Workers (A)
by Feng Zhu Weiru Chen Shirley SunCase
ZBA: Zen of Business Administration
by Marc LesserEntrepreneur Marc Lesser built his company, Brush Dance, from a tiny recycled-paper venture operated out of his garage into a multimillion-dollar publisher of greeting cards and calendars. Armed with an MBA, this founder and CEO grappled with the usual challenges of running a company: meeting payroll and balancing cashflow, hiring and firing employees, and maintaining relationships with vendors and customers. Informing every decision was Lesser's commitment to Zen practice. As an ordained Zen priest, he has practiced and studied Zen for thirty years. In Z.B.A. he follows the great spiritual tradition of teaching stories to beautifully describe the delicate path of living a working life as a spiritual practice.
Zara: An Integrated Store and Online Model (B)
by Antonio MorenoIn 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara's online business had grown at a fast pace. By 2018, 12% of Inditex Group's total sales came from the online channel. Since the inception of the first online store, Inditex leadership wanted its online and offline businesses to be integrated. However, the increase of online orders challenged some of its operations. Inditex was committed to the vision of becoming fully-integrated, fully-digital, and fully-sustainable by 2020. How could stores continue to be relevant in a world with increasing presence of online touchpoints? What should the store portfolio look like in the medium term? How should Zara use and advance the integrated model going forward? What other challenges and opportunities would arise with the increase of online sales?
Zara: An Integrated Store and Online Model (A)
by Antonio MorenoIn 2010, amidst the growth of ecommerce and the emergence of new, purely online, fashion players, Zara launched its first online store, Zara.com. Since then, Zara's online business had grown at a fast pace. By 2018, 12% of Inditex Group's total sales came from the online channel. Since the inception of the first online store, Inditex leadership wanted its online and offline businesses to be integrated. However, the increase of online orders challenged some of its operations. Inditex was committed to the vision of becoming fully-integrated, fully-digital, and fully-sustainable by 2020. How could stores continue to be relevant in a world with increasing presence of online touchpoints? What should the store portfolio look like in the medium term? How should Zara use and advance the integrated model going forward? What other challenges and opportunities would arise with the increase of online sales?
Zara (edición actualizada): Visión y estrategia de Amancio Ortega
by David MartínezLas claves del mayor milagro empresarial de las últimas décadas solo se pueden comprender conociendo a su creador, Amancio Ortega. El espectacular crecimiento de Zara es el fenómeno empresarial más destacado de la historia reciente de nuestro país. Nacida en un momento de clara decadencia de la industria textil, Zara se basa en un modelo de negocio que se ha demostrado imbatible, y que constituye un caso único, estudiado y admirado en todo el mundo. Su vertiginosa expansión y su éxito están inseparablemente ligados a la figura de su fundador, Amancio Ortega, y a su visión única del cliente y del negocio. Zara analiza cuáles son los principios y estrategias que a lo largo de las diferentes etapas de consolidación y crecimiento de la compañía han inspirado a Amancio Ortega a tomar las decisiones claves en cada momento y que constituyen la base de esta multinacional. Desde la gestión de las tiendas hasta el sistema de diseño y aprovisionamiento de Inditex, el libro recorre todos los aspectos de una brillante trayectoria que está estrechamente vinculada a la biografía y la personalidad excepcionales de su fundador, y a su forma de entender a los clientes y de gestionar su empresa. Los expertos opinan... «Por fin un libro equilibrado entre la historia de su patrón y la de la empresa que creó. Un libro interesante, repleto de datos inéditos, pero, sobre todo, valiente, ya que hay que serlo para poder escribir una historia optimista de una gran empresa española en los tiempos que corren.»José Luis Nueno, catedrático de Marketing del IESE «Pasar por delante de los amplios escaparates de Zara en Manhattan nos lleva a plantearnos ¿cómo ha llegado esta empresa a alcanzar su enorme éxito internacional, y cuáles son las claves de la personalidad de quien ha impulsado esta aventura? El libro de David responde a estas preguntas con enorme claridad.»Emili J. Blasco, corresponsal de ABC en EE.UU «Si alguien es digno de la admiración general es Amancio Ortega, que ha sido capaz de transformar todo un sector a nivel mundial. Cualquier esfuerzo encaminado a acercarnos a su figura, tal como realiza David Martínez, es un gran beneficio para todos los interesados en aprender a aportar valor de forma innovadora.»Juan Ramis, profesor de Innovación de ESADE
ZARA
by David J. ArnoldFashion retailer ZARA has achieved spectacular growth via a distinctive design-on-demand operating model. This case describes this model and outlines a number of challenges facing the company, with a particular emphasis on its international expansion. Includes color exhibits.
Zara: Managing Stores for Fast Fashion
by Elena Corsi Vincent Dessain Zeynep TonPablo Isla, the CEO of Zara, wanted to improve operational efficiencies in managing its store network. In particular, he wanted to improve labor productivity at the stores. He considered outsourcing certain store operations to third parties, changing the way store managers were compensated, and creating formal operating procedures for store operations. But he knew he had to be careful. Could an emphasis on improving labor productivity hurt other aspects of store operations?
Zara: IT for Fast Fashion
by Vincent Dessain Andrew Mcafee Anders SjomanIn 2003, Zara's CIO must decide whether to upgrade the retailer's IT infrastructure and capabilities. At the time of the case, the company relies on an out-of-date operating system for its store terminals and has no full-time network in place across stores. Despite these limitations, however, Zara's parent company, Inditex, has built an extraordinarily well-performing value chain that is by far the most responsive in the industry. The case describes this value chain, concentrating on its operations and IT infrastructure.
Zara: Visión y estrategia de Amancio Ortega
by David MartínezLas claves del mayor milagro empresarial de las últimas décadas solo se pueden comprender conociendo a su creador, Amancio Ortega. El espectacular crecimiento de Zara es el fenómeno empresarial más destacado de la historia reciente de nuestro país. Nacida en un momento de clara decadencia de la industria textil, Zara se basa en un modelo de negocio que se ha demostrado imbatible, y que constituye un caso único, estudiado y admirado en todo el mundo. Su vertiginosa expansión y su éxito están inseparablemente ligados a la figura de su fundador, Amancio Ortega, y a su visión única del cliente y del negocio. Zara analiza cuáles son los principios y estrategias que a lo largo de las diferentes etapas de consolidación y crecimiento de la compañía han inspirado a Amancio Ortega a tomar las decisiones claves en cada momento y que constituyen la base de esta multinacional. Desde la gestión de las tiendas hasta el sistema de diseño y aprovisionamiento de Inditex, el libro recorre todos los aspectos de una brillante trayectoria que está estrechamente vinculada a la biografía y la personalidad excepcionales de su fundador, y a su forma de entender a los clientes y de gestionar su empresa. Los expertos opinan...«Por fin un libro equilibrado entre la historia de su patrón y la de la empresa que creó. Un libro interesante, repleto de datos inéditos, pero, sobre todo, valiente, ya que hay que serlo para poder escribir una historia optimista de una gran empresa española en los tiempos que corren.»José Luis Nueno, catedrático de Marketing del IESE «Pasar por delante de los amplios escaparates de Zara en Manhattan nos lleva a plantearnos ¿cómo ha llegado esta empresa a alcanzar su enorme éxito internacional, y cuáles son las claves de la personalidad de quien ha impulsado esta aventura? El libro de David responde a estas preguntas con enorme claridad.»Emili J. Blasco, corresponsal de ABC en Estados Unidos «Si alguien es digno de la admiración general es Amancio Ortega, que ha sido capaz de transformar todo un sector a nivel mundial. Cualquier esfuerzo encaminado a acercarnos a su figura, tal como realiza David Martínez, es un gran beneficio para todos los interesados en aprender a aportar valor de forma innovadora.»Juan Ramis, profesor de Innovación de ESADE
ZARA: Fast Fashion
by Jose Luis Nueno Pankaj GhemawatFocuses on Inditex, an apparel retailer from Spain, which has set up an extremely quick response system for its ZARA chain. Instead of predicting months before a season starts what women will want to wear, ZARA observes what's selling and what's not and continuously adjusts what it produces and merchandises on that basis. Powered by ZARA's success, Inditex has expanded into 39 countries, making it one of the most global retailers in the world. But in 2002, it faces important questions concerning its future growth.
ZappRx
by Jeffrey J. Bussgang Olivia HullIn October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application which aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest from specialty drug manufacturers who wish to build an exclusive platform for patients taking their medications. But Barry, against the advice of her management team, is considering an alternative business model, which would open the platform up to all manufacturers in a given disease area. Instead of financing product development through individual contracts, the comprehensive platform would be free to docs and pharma alike and financed via an aggressive fundraising strategy and through the sale of the prescription data collected on the app. Barry is willing to take the risk, but her management team is staunchly opposed. Which path should ZappRx take? The case is a window into the early go-to-market and business model decisions that an entrepreneur must make, in this case in the face of pushback from her own management team. The case also provides a detailed picture of the specialty pharmaceutical industry and challenges students to think about target customer identification and talent management in a start-up environment.
Zappos.com 2009: Clothing, Customer Service, and Company Culture
by Frances X. Frei Laura Winig Robin J. ElyOn July 17, 2009, Zappos.com, a privately-held online retailer of shoes, clothing, and other soft-line retail categories, learned that Amazon.com, a $19 billion multinational online retailer, had won its Board of Directors' approval to offer to merge the two companies. Amazon had been courting Zappos since 2005, hoping a merger would enable Amazon to expand and strengthen its market share in soft-line retail categories. While Amazon's interest intrigued Zappos' senior executives, they had not felt the time was right--until now. Amazon's offer-10 million shares of stock (valued at $807 million), $40 million in cash, restricted stock units for Zappos' employees, and a promise that Zappos could operate as an independent subsidiary-was on the table. Zappos' financial advisor, Morgan Stanley, estimated the future equity value of an IPO to be between $650 million and $905 million; this estimate skewed the Amazon offer-at least in financial terms--toward the high end of Zappos' estimated market value. Hsieh and Lin, Zappos' CEO and COO, respectively, knew that much of Zappos' growth, and hence its value, had been due to the company's strong culture and obsessive emphasis on customer service. In 2009, they were focusing on the three C's-clothing, customer service, and company culture--the keys to the company's continued growth. Hsieh and Lin had only a few days to consider whether to recommend the merger to Zappos' board at their July 21 meeting.
Zapp! The Lightning of Empowerment: How To Improve Quality, Productivity, and Employee Satisfaction
by Jeff Cox William C. ByhamEnergize your employees, build up your business, and put your organization on a high-performance track.
Zaplet, Inc. (A)
by Dorothy LeonardStart-up Zaplet, Inc., has radical software, prestigious venture capital funding, and a multitude of business opportunities. New CEO Alan Baratz must select a strategy and redesign the organization to deliver. This case describes the roles and philosophies of the founders and the Kleiner, Perkins venture capitalist in building the company, the creation of the options for various business applications, and the process of selecting a business focus. Issues include the role of experimentation in selecting a market for new technology, the influence of venture capital, the importance of recruiting key employees, transitions for founders, and matching organizational form to strategy. The key decision is how to further focus the company.
Zameer Kassam Fine Jewelry: Engaging Clients
by Ryan W. Buell Amy KlopfensteinZameer Kassam Fine Jewelry designs custom engagement rings that tell the story of a couple's relationship. The case describes the company's process for engaging clients, which has historically been a relatively offline, high-touch experience. Obliged by social-distancing guidelines with the advent of the COVID-19 pandemic in early 2020, Zameer Kassam and his team had been forced to take many facets of the business online. Although clients still seemed delighted by their rings, Kassam wondered what might be being lost for his clients and employees in this new virtual medium. On the other hand, perhaps there were aspects of the process that could be improved through online delivery? Such a transition could represent an opportunity to grow the business.
The Zambezi River Basin: Water and sustainable development (Earthscan Series on Major River Basins of the World)
by Jonathan Lautze, Zebediah Phiri, Vladimir Smakhtin and Davison SarucheraThe Zambezi river is the fourth longest in Africa, crossing or bordering Zambia, Angola, Namibia, Botswana, Zimbabwe and Mozambique. The river basin is widely recognised as one of the most important basins in southern Africa and is the focus of contested development, including water for hydropower and for agriculture and the environment. This book provides a thorough review of water and sustainable development in the Zambezi, in order to identify critical issues and propose constructive ways forward. The book first reviews the availability and use of water resources in the basin, outlines the basin’s economic potential and highlights key concerns related to climate vulnerability and risk. Focus is then devoted to hydropower and the water-energy-food (WEF) nexus, sustainable agricultural water management, and threats and opportunities related to provision of ecosystem services. The impact of urbanisation and water quality is also examined, as well as ways to enhance transboundary water cooperation. Last, the book assesses the level of water security in the basin, and provides suggestions for achieving Sustainable Development Goal (SDG) 6. Throughout, emphasis is placed on entry points for basin-level management to foster improved paths forward.
Zalora Philippines: From Growth to Profitability
by Donald Ngwe Thales S. TeixeiraIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now his investors were ready for him to shift gears and focus on turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part of a global entity called Global Fashion Group (GFG), which owned online fashion retailers and brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The Iconic in Australia. GFG's principal investors were Kinnevik, a Swedish investment company, and Rocket Internet.
Zalora Philippines: From Growth to Profitability
by Thales S. Teixeira Donald NgweIn May 2015 Paulo Campos, Co-Founder and CEO of Zalora Philippines, found himself at a crucial turning point in his young company's development. In just three years, Zalora had come from entering the Philippine fashion retail industry as an unknown quantity to becoming a household name across the Southeast Asian archipelago. Campos and his team had achieved much in this time: launching one of the first online retailers in the country, building a logistics network from scratch, acquiring customers at an astonishing pace, and signing up major brands to offer on Zalora.com.ph. But now his investors were ready for him to shift gears and focus on turning a profit within the next two years. Zalora Philippines was part of Zalora Group, a Singapore-headquartered online fashion retailer that operated across Southeast Asia. Zalora Group, in turn, was part of a global entity called Global Fashion Group (GFG), which owned online fashion retailers and brands in emerging markets across the world. In addition to Zalora in Southeast Asia, GFG owned Dafiti in South America, Namshi in the Middle East, Jabong in South Asia, Lamoda in Eastern Europe, and The Iconic in Australia. GFG's principal investors were Kinnevik, a Swedish investment company, and Rocket Internet.
Zalora: Data-Driven Pricing Recommendations
by Ayelet IsraeliThis exercise can be used in conjunction with the main case "Zalora: Data-Driven Pricing" to facilitate class discussion without requiring data analysis from the students. Instead, the exercise presesnts reports that were created by the data science team to answer the pricing question presented in the case. The students analyze those reports to facilitate learnings about data genertaing process, descriptive analysis, statistical analysis, and other aspects important for data driven decision making.
Zalando: Becoming the Starting Point for Fashion
by Antonio Moreno Emilie Billaud Federica Gabrieli Leela NageswaranBorn in 2008 as a small startup selling flip flops, by mid-2021 Zalando had turned into an online fashion company with an assortment of more than 4,500 international brands, 45 million active customers, and a presence in 23 European markets. An essential component in the company's ambition to become Europe's "starting point for fashion" was the ongoing transition from an online retailer to a platform business. The management team grappled with numerous strategic decisions. How could Zalando accelerate its transformation? Which new markets and novel customer propositions should the company invest into? And how should it balance the needs of consumers and partners?
Zakboek ziektebeelden Psychiatrie
by Karin LindenVan angststoornissen tot en met schizofrenie: met dit Zakboek Ziektebeelden heb je altijd alle essenti#65533;le informatie over de meest voorkomende psychiatrische ziekten binnen handbereik. De ontwikkelingen in de medische wetenschap en de verpleegkunde gaan erg snel. Het is als verpleegkundige of praktijkondersteuner dan ook onmogelijk om volledig op de hoogte blijven van alle ins en outs op jouw vakgebied. Maar het is wel noodzakelijk om bij te blijven binnen je eigen deelspecialisatie. De makers van het bekende Verpleegkundig Vademecum hebben daarom nu een reeks zakboeken ontwikkeld met een medisch #65533;n verpleegkundig deel: Zakboeken Ziektebeelden. Handzame boekjes met praktische informatie over de belangrijkste ziektebeelden in jouw werkveld. De zakboeken hebben een overzichtelijke medicatietabel en zijn goed leesbaar. Alle informatie is bovendien snel en gemakkelijk te vinden, omdat alle ziektebeelden volgens hetzelfde stramien zijn beschreven: ziektedefinitie, oorzaak, verschijnselen, diagnostiek, behandeling, complicaties en prognose.