- Table View
- List View
Made to Stick: Why Some Ideas Survive and Others Die
by Chip Heath Dan HeathWhat is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and Made to Stick is the fascinating outcome of their painstaking research. Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, and how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium.
Made to Serve
by Timothy Baines Howard LightfootA comprehensive, practical introduction to one of the most important new trends in manufacturing, globallyThe delivery of a service component as an added value when providing products, servitization is all the rage in the manufacturing sector around the world. Yet, despite the clear competitive advantage of servitization, most manufacturers remain reluctant to venture into, what for them, is a strange new world. Written by a team of internationally respected servitization experts and innovators, this book provides you with a detailed road map for successfully navigating the servitization terrain. Unlike most authors on the subject who merely sing the praises of servitization, Baines and Lightfoot provide you with a framework for accessing the feasibility of adopting a services-led competitive strategy in your company, along with strategies for designing and implementing the kinds of service offerings customers increasingly are coming to expect. Grounded in real-world practice and supported by a wealth of up-to-the minute research, this book helps ease the way for manufacturers considering adopting a servitization modelShows how to exploit your company's manufacturing competencies to build a strong servitization element without becoming "just another services company"Provides numerous illustrations and examples of services-led competitive strategies, with an emphasis on the advanced services most widely associated with servitization worldwidePacked with fascinating and instructive case studies from leading manufacturing firms across industry sectors, including Caterpillar, Rolls-Royce, Alstom, MAN, Xerox and others
Made to Play!: Handmade Toys and Crafts for Growing Imaginations
by Joel HenriquesDelight young children and encourage play through unique handmade toys. From sewn and stuffed musical instruments to interlocking paper building blocks and wooden animal figurines, the projects in this book are meant to encourage open-ended play. Organized by kid-loving subjects, the toys here follow the themes of Zoo; House; Blocks, Cars & Trucks; Dress-Up; Music; and Art. Overall, the projects here are meant to stimulate imagination, build confidence through success and enjoyment, and enhance the bond between family and friends through the creation of unique, artistic handmade toys and crafts. The thirty-five projects in this book include a variety of crafts, from drawing to sewing and light woodworking. The toys presented here are made out of wonderfully tactile materials—repurposed fabrics, wood, and paper—and invite opportunities for creative and imaginative play. Every project is easy to complete, made with accessible materials, and requires little time to make. The projects are simple enough that endless variation can come from the making of each, leaving enough room for you to make the item to suit your own personal interests. With a design aesthetic that is clean, simple, and modern, each project is presented with full-color photos and hand-drawn instructional illustrations and templates. Projects include: • Modern Doll House and Doll House Furniture • Portable Zoo Animals • Abstract Vertical Puzzle • Wooden Nature Scene • Bottle-Cap Tambourine • Exploration Cape • Modern Alphabet Game • Shadow Puppet Theater • And more!
Made to Order: The Sheetz Story
by Kenneth WomackMade To Order: The Sheetz Story traces the fascinating history of Sheetz, Inc., a regional convenience retailer that battled the odds and cemented its name among the acclaimed ranks of America's most successful private companies. From its humble dairy store origins in Pennsylvania, Sheetz became a convenience-store giant, amassing hundreds of locations across six states, and along the way, combined numerous creative marketing campaigns with retail innovations to shape the Sheetz recipe for success. Made To Order: The Sheetz Story narrates how the company remade itself in the face of dramatically shifting demographics, bravely stood up for its customer base when confronted with a serious crisis, and emerged as a revered and much-beloved retail phenomenon.
Made to Flourish: Beyond Quick Fixes to a Thriving Organization
by Shelley G. TrebeschEvery organization is made to flourish. But when problems arise, quick fixes and poor leadership training can drag it down. The key to a thriving team is to look below the surface at the hidden dynamics that can cause it to lose focus, turn inward or even cease to exist. Budget problems, personality conflicts, mission drift, government regulations—all these and more can tempt us to respond rapidly and superficially. Shelley Trebesch offers leaders the tools needed to develop practical solutions that actually work. She provides a model for getting a firm hold on the complexities inherent in any team. Diagrams help readers visualize key dynamics while vivid case studies illustrate how to put the book into practice. Here is the book that gives churches, NGOs, mission agencies, parachurch groups, other nonprofits, businesses and teams within these groups what they need. Trebesch charts the path to the life-giving, holistic, fruitful abundance that God intended for organizations and everyone in them.
Made in the USA: The Rise and Retreat of American Manufacturing (The\mit Press Ser.)
by Vaclav SmilAn argument that America's economy needs a strong and innovative manufacturing sector and the jobs it creates.“There's no author whose books I look forward to more than Vaclav Smil.”—Bill GatesIn Made in the USA, Vaclav Smil powerfully rebuts the notion that manufacturing is a relic of predigital history and that the loss of American manufacturing is a desirable evolutionary step toward a pure service economy. Smil argues that no advanced economy can prosper without a strong, innovative manufacturing sector and the jobs it creates. Smil explains how manufacturing became a fundamental force behind America's economic, strategic, and social dominance. He describes American manufacturing's rapid rise at the end of the nineteenth century, its consolidation and modernization between the two world wars, its role as an enabler of mass consumption after 1945, and its recent decline. Some economists argue that shipping low-value jobs overseas matters little because the high-value work remains in the United States. But, asks Smil, do we want a society that consists of a small population of workers doing high-value-added work and masses of unemployed? Smil assesses various suggestions for solving America's manufacturing crisis, including lowering corporate tax rates, promoting research and development, and improving public education. Will America act to preserve and reinvigorate its manufacturing? It is crucial to our social and economic well-being; but, Smil warns, the odds are no better than even.
Made in the USA
by Vaclav Smil"There is probably no other writer whose books I anticipate with more enthusiasm than Vaclav Smil. He brings remarkable insight to every topic he examines, combining his vast knowledge of science and energy, history and business to address some of the most pressing issues we face today. So Im pleased he will be turning that keen intellect to the subject of manufacturing in the U. S. "--Bill GatesIn "Made in the USA," Vaclav Smil powerfully rebuts the notion that manufacturing is a relic of predigital history and that the loss of American manufacturing is a desirable evolutionary step toward a pure service economy. Smil argues that no advanced economy can prosper without a strong, innovative manufacturing sector and the jobs it creates. Reversing a famous information economy dictum, Smil argues that serving potato chips is not as good as making microchips. The history of manufacturing in America, Smil tells us, is a story of nation-building. He explains how manufacturing became a fundamental force behind Americas economic, strategic, and social dominance. He describes American manufacturings rapid rise at the end of the nineteenth century, its consolidation and modernization between the two world wars, its role as an enabler of mass consumption after 1945, and its recent decline. Some economists argue that shipping low-value jobs overseas matters little because the high-value work remains in the United States. But, asks Smil, do we want a society that consists of a small population of workers doing high-value-added work and masses of unemployed? Smil assesses various suggestions for solving Americas manufacturing crisis, including lowering corporate tax rates, promoting research and development, and improving public education. Will America act to preserve and reinvigorate its manufacturing? It is crucial to our social and economic well-being; but, Smil warns, the odds are no better than even.
Made in USA: Cómo entender a los Estados Unidos
by Guy SormanSorman, periodista y ensayista francés, dibuja un panorama de losEstados Unidos desde el lugar de quien se pasea por ahí sin prisas. Su particular descubrimiento de América empieza en el año 1962 y terminaen 2004,locual permite al autor presentar y analizar un amplio abanicode cambios ocurridos en este período en los Estados Unidos y en cuanto ala actitud de Europa frente a ese país.
Made in Mexico: Regions, Nation, and the State in the Rise of Mexican Industrialism, 1920s–1940s
by Susan M. GaussThe experiment with neoliberal market-oriented economic policy in Latin America, popularly known as the Washington Consensus, has run its course. With left-wing and populist regimes now in power in many countries, there is much debate about what direction economic policy should be taking, and there are those who believe that state-led development might be worth trying again. Susan Gauss’s study of the process by which Mexico transformed from a largely agrarian society into an urban, industrialized one in the two decades following the end of the Revolution is especially timely and may have lessons to offer to policy makers today.The image of a strong, centralized corporatist state led by the Partido Revolucionario Institucional (PRI) from the 1940s conceals what was actually a prolonged, messy process of debate and negotiation among the postrevolutionary state, labor, and regionally based industrial elites to define the nationalist project. Made in Mexico focuses on the distinctive nature of what happened in the four regions studied in detail: Guadalajara, Mexico City, Monterrey, and Puebla. It shows how industrialism enabled recalcitrant elites to maintain a regionally grounded preserve of local authority outside of formal ruling-party institutions, balancing the tensions among centralization, consolidation of growth, and Mexico’s deep legacies of regional authority.
Made in Korea: Chung Ju Yung and the Rise of Hyundai
by Richard M. SteersAmerican business folklore is awash with the adventures of successful entrepreneurs. Still, most of these stories are about Americans, neglecting important and courageous entrepreneurs from other countries. Made in Korea recounts the story of how Chung Ju Yung rose from poverty to build one of the world's largest and most successful building empires - Hyundai - through a combination of creative thinking, tenacity, timing, political skills, and a business strategy that few competitors ever understood. Chung entered the shipbuilding business with no experience and went on to create the world's largest shipyard. He began making automobiles when foreign experts unanimously predicted he would fail, and he started a global construction company that has built some of today's greatest architectural wonders. He even convinced the International Olympic Committee to select South Korea over Japan as the site for the highly successful 1988 Olympics. Unlike most CEO's of major firms, Chung has always preferred the company of his workers to that of the global executive elite. Hard work, creativity and a capacity to never give up - this is the essence of Chung's life. In each of his ventures, he exhibited a sheer determination to succeed, regardless of the obstacles, and he worked tirelessly to instil this drive in all of his employees. Even today, in the midst of Korea's worst economic crisis in over four decades, Chung's company is busy implementing plans to emerge as an even stronger contender in the world economy. Illustrated with 32 pages of colour photographs not previously seen in the West, including photos of Chung's recent historic visit to North Korea in 1998, Made in Korea takes stock of Chung's entire life, highlighting both his contributions to society and the lessons his work can teach to aspiring entrepreneurs.
Made in Japan (Routledge Library Editions: Japan)
by Guenther SteinThis volume concentrates on the effect of Japanese trade competition on the UK and Europe, it also provides an illuminating picture of political, social and military conditions in Japan in the early twentieth century.
Made in Italy and the Luxury Market: Heritage, Sustainability and Innovation (Routledge Studies in Luxury Management)
by Serena Rovai Manuela De CarloMade in Italy holds a highly significant position in the global luxury market, as an economic, cultural and social phenomenon and textbook example of the country-of-origin effect. Whilst in the past luxury was conceptualised as an exclusive benefit of the few, it is now a highly diversified ecosystem with disruptive challenges to its identity and authenticity, led by new customer segments. This book - through an analysis of diverse cases - answers the key issues in the industry of the new Made in Italy luxury, with a particular focus on sustainability. The book provides an in-depth view into luxury Made in Italy, from historical roots, heritage and tradition to major forces of change and innovative, entrepreneurial adaptations in the twenty-first century. It situates Made in Italy in the broader global context of change, with regards to the call for sustainable manufacturing and consumption. Written by an international pool of academics and experts in luxury brand management, the book presents a series of case studies to explore how the industry is responding to new consumer expectations and demand to maintain competitive advantage. This unique collection will be of interest for academics, scholars and upper-level students across the fields of luxury management and marketing, brand management, consumer behaviour as well as sustainability.
Made in China: When US-China Interests Converged to Transform Global Trade
by Elizabeth O’Brien InglesonThe surprising story of how Cold War foes found common cause in transforming China’s economy into a source of cheap labor, creating the economic interdependence that characterizes our world today.For centuries, the vastness of the Chinese market tempted foreign companies in search of customers. But in the 1970s, when the United States and China ended two decades of Cold War isolation, China’s trade relations veered in a very different direction. Elizabeth Ingleson shows how the interests of US business and the Chinese state aligned to reframe the China market: the old dream of plentiful customers gave way to a new vision of low-cost workers by the hundreds of millions. In the process, the world’s largest communist state became an indispensable component of global capitalism.Drawing on Chinese- and English-language sources, including previously unexplored corporate papers, Ingleson traces this transformation to the actions of Chinese policymakers, US diplomats, maverick entrepreneurs, Chinese American traders, and executives from major US corporations including Boeing, Westinghouse, J. C. Penney, and Chase Manhattan Bank. Long before Walmart and Apple came to China, businesspeople such as Veronica Yhap, Han Fanyu, Suzanne Reynolds, and David Rockefeller instigated a trade revolution with lasting consequences. And while China’s economic reorganization was essential to these connections, Ingleson also highlights an underappreciated but crucial element of the convergence: the US corporate push for deindustrialization and its embrace by politicians.Reexamining two of the most significant transformations of the 1970s—US-China rapprochement and deindustrialization in the United States—Made in China takes bilateral trade back to its faltering, uncertain beginnings, identifying the tectonic shifts in diplomacy, labor, business, and politics in both countries that laid the foundations of today’s globalized economy.
Made in China: A Prisoner, an SOS Letter, and the Hidden Cost of America's Cheap Goods
by Amelia PangA Most-Anticipated Book of the Year: Newsweek * Refinery29 &“Timely and urgent . . . Pang is a dogged investigator.&” —The New York Times Book Review&“Moving and powerful.&” —Chris Hedges, Pulitzer Prize–winning journalist and author Discover the truth behind the discounts In 2012, an Oregon mother named Julie Keith opened up a package of Halloween decorations. The cheap foam headstones had been five dollars at Kmart, too good a deal to pass up. But when she opened the box, something shocking fell out: an SOS letter, handwritten in broken English. &“Sir: If you occassionally buy this product, please kindly resend this letter to the World Human Right Organization. Thousands people here who are under the persicuton of the Chinese Communist Party Government will thank and remember you forever.&” The note&’s author, Sun Yi, was a mild-mannered Chinese engineer turned political prisoner, forced into grueling labor for campaigning for the freedom to join a forbidden meditation movement. He was imprisoned alongside petty criminals, civil rights activists, and tens of thousands of others the Chinese government had decided to &“reeducate,&” carving foam gravestones and stitching clothing for more than fifteen hours a day. In Made in China, investigative journalist Amelia Pang pulls back the curtain on Sun&’s story and the stories of others like him, including the persecuted Uyghur minority group whose abuse and exploitation is rapidly gathering steam. What she reveals is a closely guarded network of laogai—forced labor camps—that power the rapid pace of American consumerism. Through extensive interviews and firsthand reportage, Pang shows us the true cost of America&’s cheap goods and shares what is ultimately a call to action—urging us to ask more questions and demand more answers from the companies we patronize.
Made in Chicago: The Windy City's Manufacturing Heritage (Images of America)
by Austin WeberFor much of the 20th century, the Chicagoland area was a manufacturing mecca due to its central geographic location and ready access to rail and water transportation. The city and suburbs mass-produced a wide range of products, including appliances, bicycles, electronics, furniture, globes, pianos, pinball machines, radios, railroad cars, sporting goods, telephones, televisions, typewriters, tools, toys, tractors, and watches. This book traces the origins of manufacturing in Chicago and explores the city's proud history of making steel and shaping metal. It also provides extensive coverage of the golden age of manufacturing in the region, including Chicago's unique contribution to the arsenal of democracy during World War II. The nostalgic journey includes stops at famous Chicago companies from the past, such as Bell & Howell, International Harvester, Pullman, Schwinn, Stewart Warner, Sunbeam, Western Electric, and Zenith.
Made in Canada Leadership: Wisdom from the Nation's Best and Brightest on the Art and Practice of Leadership (Jossey-Bass Leadership Series - Canada #26)
by Amal Henein Francoise MorissettePraise for Made in Canada Leadership "As an energy delivery company that takes great pride in our commitment to sustainable development, Enbridge recognizes that the leading, sustainable corporations of tomorrow must create an internal culture where leadership is fostered and nurtured at all levels. Made in Canada Leadership provides the roadmap for corporations seeking to secure their long-term future as industry leaders through the development and empowerment of any great company's strength—its people." —Patrick D. Daniel, President & CEO, Enbridge Inc. "Made in Canada Leadership makes a compelling case for a strategic and concerted approach to individual and collective leadership development to build our country’s leadership. If we want the right supply of leaders, we need to develop leadership in all sectors and at all levels. It is a long-term commitment and a collaborative endeavour. I am personally committed to rise to the challenge and engage in the leadership development movement and I hope others will join us in this quest for leadership." —Denise Amyot, Vice-President, Leadership Network, Public Service Human Resources Management Agency of Canada "Developing elite athletes who can win at the international level demands more than time, effort, resources, money and raw talent. It requires support systems that are effective and strategic and the mentoring of coaches who understand how to maximize not only the athletes’ physical potential but also their mental preparation. A similar case can be made for leader development. Made in Canada Leadership looks at what is needed to transform our leadership development efforts from amateur to major league. A must read!" —Chris Rudge, CEO and Secretary General, Canadian Olympic Committee "In our global world, human assets increasingly constitute the competitive advantage; and to succeed, quality leadership is required. However, leadership development is not a casual undertaking, but a long term investment and a shared responsibility. Nurturing future leaders offers significant ROI for all concerned: high returns for the organization and fulfilled leaders. Made in Canada Leadership provides an essential guide to the secrets of growing leaders from a strategic and Canadian perspective." —Paul Juniper, Director, Industrial Relations Centre, Queen’s University
Made in America: Mi Historia (Biografias Ser.)
by Sam Walton"Es una historia sobre el espíritu empresarial, el riesgo, y el trabajo duro, y sobre saber a dónde quieres ir y estar dispuesto a hacer lo que sea necesario para llegar allí. Es una historia sobre creer en tu idea, incluso cuando tal vez otras personas no creen en ella, y sobre apoyarte en tus mejores fortalezas". - Sam WaltonConozca a un genuino héroe popular americano proveniente del mero centro del corazón de los Estados Unidos: Sam Walton, un hombre que convirtió una única tienda de pueblo en Walmart, el negocio minorista más grande del mundo. Rey mercantil indiscutible de finales del siglo XX, Walton nunca perdió el toque de hombre común. Genuinamente modesto, pero siempre seguro de sus ambiciones y sus logros, Walton comparte su extraordinaria biografía con un estilo sincero y directo, y en sus propias palabras inimitables recuenta la historia de la inspiración, el corazón y el optimismo que lo impulsaron a alcanzar el sueño americano.
Made in America: Mi Historia
by Sam Walton"Es una historia sobre el espíritu empresarial, el riesgo, y el trabajo duro, y sobre saber a dónde quieres ir y estar dispuesto a hacer lo que sea necesario para llegar allí. Es una historia sobre creer en tu idea, incluso cuando tal vez otras personas no creen en ella, y sobre apoyarte en tus mejores fortalezas". - Sam Walton Conozca a un genuino héroe popular americano proveniente del mero centro del corazón de los Estados Unidos: Sam Walton, un hombre que convirtió una única tienda de pueblo en Walmart, el negocio minorista más grande del mundo. Rey mercantil indiscutible de finales del siglo XX, Walton nunca perdió el toque de hombre común. Genuinamente modesto, pero siempre seguro de sus ambiciones y sus logros, Walton comparte su extraordinaria biografía con un estilo sincero y directo, y en sus propias palabras inimitables recuenta la historia de la inspiración, el corazón y el optimismo que lo impulsaron a alcanzar el sueño americano.
Made in Africa: Learning to Compete in Industry
by John Page Abebe Shimeles Carol Newman John Rand Mans Soderbom Finn TarpThe role of industry in low income countries is important. Industry is good for growth, job creation, and poverty reduction. All of these factors depend on the size and the rate of growth of industry. Africa doesn't have enough industry to reach the Sustainable Development Goals for growth, job creation, and poverty reduction. Africa's share of global manufacturing has fallen from about three percent in 1970 to less than two percent in 2010. Why is there so little industry in Africa? Made in Africa: Learning to Compete in Industry outlines a new industrialization strategy to help Africa compete in global markets. This book draws on case study and qualitative research from Africa and emerging Asia to understand what drives firm-level productivity in low income countries. The results show that while traditional concerns such as infrastructure, skills, and the regulatory environment are important, they alone will not be sufficient for Africa to industrialize. The book also addresses how industrialization strategies willneed to adapt to the region's growing resource abundance.
Made for This: 40 Days to Living Your Purpose
by Jennie AllenHave you ever asked yourself, &“Why am I here?&” Recognize your calling, find your place of service, and follow God to a life of purpose.This 40-day journey is for you—and it might surprise you. What if God hasn&’t hidden His purposes for your life from you? That life doesn&’t have to be so exhausting and heavy and confusing all the time? That God has given you everything you need to live out the calling He has placed on your life right this minute as you read this?In Made for This, a beautiful blend of bestselling books Anything and Restless, join Bible teacher Jennie Allen on a 40-day interactive journey that takes you through a step-by-step process to guide you in answering life&’s ultimate question.This unique book will help you:Stop living afraid and insecure by discovering how God can use your dreams and passions for a greater purposeIdentify the threads in your life and how they intentionally weave together Trade control and safety for a life of God-honoring adventure by praying one prayerDiscover how to fully surrender to God and identify the threads of gifts, passions, places, relationships, and sufferings in your life—not to get what you want, but to find what God wants of you.
Made for These Times: A Start-Up Guide to Calling, Character, and Work That Matters
by Katelyn Beaty Justin ZoradiIn fearful, uncertain times, how can we find significance in something greater than ourselves?Award-winning social entrepreneur Justin Zoradi was once haunted by this question as a young person daunted by the world's needs, yet wanting to make a difference. But when some friends from across the world invited him to join them, Justin said yes - and felt a small spark ignite within. That spark led to the founding of These Numbers Have Faces, a social enterprise investing in the next generation of African leaders.Made For These Times is a field guide to help you find your own spark as you remember who you were made to be. Through 26 power-packed microchapters, you will learn how to bolster ambition with character, dig deep to find your grit, and rise up to the challenges of today.Along the way, Justin weaves together compelling narrative, historical anecdotes, practical tips, and a six-part road map to equip you to join God in the work he is already doing. The result is a hope-filled blueprint for fighting back against fear and building a life of purpose.A life of significance isn't about what you are doing, it's about who you are becoming. In these trying times, God is calling you to be brave. Made For These Times is a rallying declaration that we cannot rely on the heroes of the past to engage the challenges of today. It's your turn – let this book be the spark you’ve been waiting for.
Made for China
by Christian NothhaftThis book shares unique perspectives on the successful global evolution and future ambitions of Chinese consumer companies. It presents an unprecedented collection of one-on-one interviews with some of the most influential leaders in China, whose companies offer diverse products and services. Further, the book offers future business leaders encouragement and guidance on how to ride the consumer wave in China. It also investigates some of the foremost current trends, revealing the best opportunities for companies to succeed on the Chinese market. Written by a successful business leader, this book is a timely must-read for anyone seeking to understand Chinese consumers, the Chinese market and what makes Chinese entrepreneurs tick - helping them learn how to do business "Made for China".
Made You Look: How Advertising Works and Why You Should Know
by Shari GraydonIntended to educate children about advertising-talks about the history of advertising from ancient Greece, through the Industrial Revolution, down to digital advertising today.
Made Whole: The Practical Guide to Reaching Your Financial Goals
by Tiffany the Budgetnista AlicheThe ultimate hands-on workbook for anyone looking to get their finances in order—from budgeting to investing and everything in between—by Tiffany &“The Budgetnista&” Aliche, the New York Times bestselling author of the smash hit Get Good with MoneyWe all want to live within our means, save for retirement, invest a little, and yet still have some left over each month for fun. But as most people know, real life can get in the way of even our best intentions! To help us set realistic goals and keep us on track to meeting them, New York Times bestselling financial educator Tiffany &“The Budgetnista&” Aliche has an invaluable 10-step action plan: Made Whole. With her signature down-to-earth style, she offers worksheets, checklists, and action items for ten important building blocks—from the ins and outs of budgeting, investing, credit rating, and estate planning, to getting insurance and getting the flow of our money automated. A hardworking tool for getting our financial ducks in a row, it also includes:• Clear explanations of intimidating financial terminology• Simple instruction on calculating our present situation and future needs• Invaluable worksheets for keeping track of the numbers• Handy hacks for increasing your credit score, making savings &“hard to access,&” and finding support to stay on track to your goalsA masterclass in taking charge of your money, Made Whole has what every reader needs to achieve financial savvy, stability, and security.
Made In Space, Expectations Management, and the Business of In-Space Manufacturing
by Matthew C. Weinzierl Mehak SarangAfter having proven its base technology (3D printing) through NASA solicitations and contracts, Made In Space was searching for a viable commercial application. But the business case for the leading candidate, high-quality fiber optic cable for use on Earth, remained uncertain. In 2019, Made In Space secured a major contract from NASA for early work on a much grander project, called Archinaut, to build architectures in space that would enable off-Earth habitation. Was that opportunity a more promising path for Made In Space, or did its ambition risk distracting Made In Space from its more managed, incremental strategy? Which strategy would enable MIS to retain its central place in facilitating the development of the space economy?