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Identity and Intercultural Exchange in Travel and Tourism
by Anthony David BarkerThis book looks at the relationship between questions of identity formation and modern practices in travelling and tourism. Unprecedented levels of mobility and international exchange over the last 100 years have raised questions about the stability of national and personal identities and new and creative patterns of behaviour and self-realisation are now emerging due to the enormous commercial interests that lie behind the modern travel and tourism industries. The volume will consider these issues and the challenges they create in various geographical contexts (Germany, Spain, Romania, Italy, Africa) and concludes with a number of case studies from the Portuguese context, where the revenues from tourism are integral to its economy and a lifeline in the current economic crisis.
Identity: Transforming Performance through Integrated Identity Management
by Mark RowdenMark Rowden's first book, The Art of Identity was internationally recognized as a seminal work on the creation and definition of corporate identity. This much-revised and extended edition, simply titled Identity, offers further crucial knowledge about how to integrate identity into the wider commercial and financial objectives of the organization. Rowden's radical approach dispenses with common branding misconceptions and explains how to interrogate your strategy and objectives as never before through the relative weighting of three key 'averages': product, distribution and identity. He demonstrates how, by re-examining market position and values on this basis, you can redefine the content and focus of your identity, grading all visual and behavioural communications - an approach called, show tell do - into critical priorities, and then distill key values into firmwords, against which all communications can be rapidly focused as well as measured. The real examples in this book demonstrate firmwords in action. Later chapters illustrate issues of style, colour, names, logos, typefaces, structure, and how the challenges of fashion can be met. Identity also argues a new methodology for managing the creative process between the organization and its creative suppliers.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
by Christoph Burmann Tilo Halaszovich Michael Schade Kristina Klein Rico PiehlerDieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz im Markenmanagement. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess der identitätsbasierten Markenführung eingegangen. Hierbei werden Fragestellungen wie die Markenpositionierung, die Gestaltung der Markenarchitektur, das Management von Brand Touch Points und der Customer Journey, die multisensuale Markenführung und das Markenmanagement im digitalen Kontext thematisiert. Ferner werden mit der internationalen Markenführung, dem Markenmanagement im Einzelhandel sowie der Markenführung in sozialen Medien und auf Plattformen weitere wesentliche Aspekte identitätsbasierter Markenführung behandelt. Die Ausführungen werden durch zahlreiche anschauliche Beispiele erläutert, welche die gute Anwendbarkeit der identitätsbasierten Markenführung in der Praxis belegen.In der 4. Auflage wurden alle Kapitel grundlegend überarbeitet und aktuelle Praxisbeispiele integriert. Darüber hinaus wurde ein neues Kapitel zur Markenführung in sozialen Medien und auf Plattformen sowie zur Gestaltung der Markenelemente ergänzt.Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen. Der InhaltGrundlagen der identitätsbasierten MarkenführungStrategisches und operatives MarkenmanagementIdentitätsbasiertes MarkencontrollingInternationale identitätsbasierte MarkenführungIdentitätsbasierte Markenführung im Einzelhandel, in sozialen Medien und auf Plattformen
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
by Rico Piehler Michael Schade Tilo Halaszovich Christoph BurmannDieses Lehrbuch liefert einen theoretisch fundierten und gut verständlichen Überblick über die identitätsbasierte Markenführung. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das hieraus extern resultierende Markenimage bei den Nachfragern im Mittelpunkt. An zahlreichen Stellen werden die Ausführungen durch anschauliche Praxisbeispiele erläutert, die die hohe Relevanz der identitätsbasierten Markenführung für die Praxis belegen.In der 3. Auflage wurde dieser Ansatz in erheblichem Maße weiterentwickelt. Neben den neuen Herausforderungen an die Markenführung wurde ein Vergleich mit internationalen Markenführungsansätzen aufgenommen, der Managementprozess der identitätsbasierten Markenführung überarbeitet, zahlreiche Anpassungen im strategischen Markenmanagement vorgenommen sowie aufgrund der rasanten technologischen Entwicklung das Markenmanagement im digitalen Kontext sowie vor allem in sozialen Medien komplett überarbeitet und stark erweitert. Zudem wurden viele neue Praxisbeispiele aufgenommen.Der Inhalt- Grundlagen der identitätsbasierten Markenführung- Strategisches Markenmanagement- Operatives Markenmanagement- Identitätsbasiertes Markencontrolling- Identitätsbasierter Markenschutz- Internationale identitätsbasierte Markenführung
Identitätsbasierte Luxusmarkenführung
by Christoph Burmann Jörg Meurer Verena KönigNach heutiger Auffassung folgt die Führung von Luxusmarken anderen Gesetzen als im Premium- oder im Basismarkensegment, denn bei Luxusmarken rühren Faszination und Begehrlichkeit aus ihren mythisch aufgeladenen Markenidentitäten. Diese Markenidentitäten zu kreieren und die Marke auf der Basis dieser wesensprägenden Eigenschaften exklusiv und nachhaltig zu steuern, stellt eine zentrale Aufgabe im Luxussegment dar. Luxusmarken genießen eine ungebrochen hohe Nachfrage, müssen sich aber auch neuen Herausforderungen stellen, wie z.B. Vertrauenskrise, Social Media, Green Luxury. Renommierte Autoren nehmen Stellung zu den Herausforderungen der Luxusmarkenführung und gewähren aus der Perspektive von Wissenschaft und Praxis in zugänglicher Weise ansprechende Einblicke.
Identität in der modernen Arbeitswelt
by Olaf Geramanis Stefan HutmacherIn diesem Fachbuch beleuchten renommierte Autorinnen und Autoren aus Wissenschaft und Praxis, wie sich das Thema Identität unter dem Fokus der Zugehörigkeit in neuen Organisationsformen wandelt. Aus den Blickwinkeln verschiedener Disziplinen wie Ökonomie, Soziologie, Geschichte, Philosophie und Psychologie betrachten die Experten, welchen Stellenwert Konzepte wie Identität, Loyalität, Vertrautheit und Betriebszugehörigkeit heute haben. Sie gehen der Frage nach, ob und wie sich diese Konzepte durch moderne Arbeitsformen und Organisationstypen wie Projektarbeit, Matrixorganisationen und Netzwerkstrukturen verändert haben. Einen weiteren Schwerpunkt der Beiträge stellen die kurz- und mittelfristigen Auswirkungen dieser Veränderungen auf Mitarbeiter und Führungskräfte dar.Die Stiftung der Schweizerischen Gesellschaft für Organisation und Management SGO sowie die Hochschule für Soziale Arbeit der Fachhochschule Nordwestschweiz unterstützten diesen Tagungsband.
IdentiGEN
by Ray A. Goldberg Matthew PrebleCiaran Meghen and Ronan Loftus, co-founders of IdentiGEN (an Irish company that had created a unique service called DNA TraceBack to help customers identify and trace meat products), were discussing the company's future. The recent crisis over beef products being contaminated with horsemeat in Europe had generated strong demand for IdentiGEN's services. But more than this, DNA TraceBack gave customers strong insight into their operations to ensure product was genuine, and helped facilitate a continuous feedback loop between all players of the supply chain to deliver a high quality product to consumers. In light of strong demand, how should IdentiGEN proceed in terms of which customers to work with, and which products should it support?
Identifying the Root Causes: Why Competition Isn't Working in the U.S. Health Care System
by Michael E. Porter Elizabeth Olmsted TeisbergIt seems obvious that health care value is created in addressing medical conditions for individual patients over the cycle of care, and that health care competition should be centered at this level. So why, despite so much effort by so many well-intentioned people, has competition gravitated to zero-sum competition at the hospital, health plan, and provider group level? Why is care delivery so fractured by procedure and intervention? This chapter addresses these questions.
Identifying the Complex Causes of Civil War: A Machine Learning Approach
by Atin Basuchoudhary James T. Bang John David Tinni SenThis book uses machine-learning to identify the causes of conflict from among the top predictors of conflict. This methodology elevates some complex causal pathways that cause civil conflict over others, thus teasing out the complex interrelationships between the most important variables that cause civil conflict. Success in this realm will lead to scientific theories of conflict that will be useful in preventing and ending civil conflict. After setting out a current review of the literature and a case for using machine learning to analyze and predict civil conflict, the authors lay out the data set, important variables, and investigative strategy of their methodology. The authors then investigate institutional causes, economic causes, and sociological causes for civil conflict, and how that feeds into their model. The methodology provides an identifiable pathway for specifying causal models. This book will be of interest to scholars in the areas of economics, political science, sociology, and artificial intelligence who want to learn more about leveraging machine learning technologies to solve problems and who are invested in preventing civil conflict.
Identifying Overshot Customers: Uncovering New Routes for Growth
by Joseph V. Sinfield Scott D. Anthony Mark W. Johnson Elizabeth J. AltmanAt the heart of the disruptive innovation model is the concept of overshooting, that is, providing too much performance for a given group of customers. This chapter describes overshooting in detail, laying out the strategic choices an incumbent and an entrant face when overshooting occurs.
Identifying Nonconsumers: Uncovering New Routes for Growth
by Joseph V. Sinfield Scott D. Anthony Mark W. Johnson Elizabeth J. AltmanFinding ways to connect with nonconsumers is one of the best methods for internal innovators to position disruption as an opportunity instead of a threat. This chapter describes how to identify specific constraints on consumption, and how to begin conceptualizing ideas to reach nonconsumers.
Identifying Market Opportunities in Ten Great Divides: How Social Entrepreneurs Are Creating the Markets of the Future
by John Elkington Pamela HartiganIn this chapter, the authors look at the ten great divides between the fortunate and the not-so-fortunate to emerge from the UN's Millennium Development Goals-including demographics, finance, health and the environment-as pointers to tomorrow's market opportunities. They outline the relevant challenges of each divide and sketch some of the ways that social and environmental entrepreneurs are working to address them.
Identifying Jobs to Be Done: Uncovering New Routes for Growth
by Joseph V. Sinfield Scott D. Anthony Lisa D. Donovan Mark W. Johnson John A. Quelch Elizabeth J. AltmanTo identify opportunities to create new growth, look first for important "jobs" that customers can't get done satisfactorily with current solutions. Embracing this notion of customers "hiring" products and services to get jobs done in their lives can help companies master the innovation life cycle.
Identifying Hidden Needs: Creating Breakthrough Products
by Keith Goffin Fred Lemke Ursula KonersToo many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Identifying Firm Capital Structure
by Bo BeckerStudents are asked to link concealed balance sheets with firm descriptions. The case helps students understand how balance sheets reflect industry and firm characteristics.
Identifying Emerging Issues in Disaster Risk Reduction, Migration, Climate Change and Sustainable Development
by Karen Sudmeier-Rieux Manuela Fernández Ivanna M. Penna Michel Jaboyedoff J. C. GaillardThe proposed book is a timely contribution to researchers, students, scholars and policy makers in the fields of environment, human geography, development and disaster studies towards providing a more comprehensive grasp of contemporary development issues. Contributions include well-known practitioners and scientists that provide theoretical discussions as well as field observations regarding climate change adaptation, migration, disaster risk reduction and sustainable development linkages from around the world. One of the main barriers to furthering our understanding about the inter-linkages between these forces of development (or lack thereof) is the silo approach with which we address such issues. In spite of political talk about how to bridge gaps between climate change adaptation and disaster risk reduction, institutional architectures and frameworks maintain the divisions. The goal of this book is to explore these inter-linkages from a number of different geographical, social and natural science angles and contribute to the debate about how to improve disaster risk reduction (DRR) policies and practices, taking into account migration process from a large perspective where both natural and social factors are crucial and mutually "alloyed".
Identifying Consumption: Subjects and Objects in Consumer Society
by Robert G. DunnIdentifying Consumption illustrates how an individual's buying habits are shaped by the dynamics of the consumer marketplace--and thus how consumption and identity inform each other. Robert Dunn brings together the various theories of spending and develops a mode of analysis concentrating on the individual subjectivity of consumption. By doing so, he addresses how we spend and its relationship with status and lifestyle. Dunn provides a comprehensive guide to the study of modern consumer behavior before summarizing and critiquing the major theories of consumption. At this juncture, he proposes a method of analysis that focuses on the significance of status and lifestyle in social relations that can help explain how the consumer marketplace is shaped. He concludes by raising issues about different ways of consuming and the relationship between consumption and identity.
Identifying and Managing Project Risk 4th Edition: Essential Tools for Failure-Proofing Your Project
by Tom KendrickThe most essential component of every project manager&’s job is the ability to identify potential risks before they cause unnecessary headaches and turmoil all around.All projects are inherently risky, and complex ones can potentially be the downfall for even the most experienced project manager. From technical challenges and resource issues to unrealistic deadlines and problems with your subcontractors, any number of things can go wrong.Fully updated, consistent with PMI® standards, and addressing &“VUCA&” (Volatility, Uncertainty, Complexity, and Ambiguity—the now-common business and project management acronym), this book remains the definitive resource for project managers seeking to be proactive in their efforts to guard against failure and minimize unwanted surprises.Identifying and Managing Project Risk draws on real-world situations and hundreds of risk examples to show you how to:Thoroughly discover and document risksUse risk assessment techniques effectivelyImplement a system for monitoring and controlling projectsPersonalize proven methods for project risk management on any type of projectComplete with fresh guidance on program risk management, qualitative and quantitative risk analysis, simulation and modeling, and significant &“non-project&” risks, this one-stop indispensable resource is what every project manager needs to avoid chaos and keep their projects on track.
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
by Tom KendrickWinner of the Project Management Institute's David I. Cleland Project Management Literature Award 2010 It's no wonder that project managers spend so much time focusing their attention on risk identification. Important projects tend to be time constrained, pose huge technical challenges, and suffer from a lack of adequate resources. Identifying and Managing Project Risk, now updated and consistent with the very latest Project Management Body of Knowledge (PMBOK)® Guide, takes readers through every phase of a project, showing them how to consider the possible risks involved at every point in the process. Drawing on real-world situations and hundreds of examples, the book outlines proven methods, demonstrating key ideas for project risk planning and showing how to use high-level risk assessment tools. Analyzing aspectssuch as available resources, project scope, and scheduling, this new edition also explores the growing area of Enterprise Risk Management. Comprehensive and completely up-to-date, this book helps readers determine risk factors thoroughly and decisively. . . before a project gets derailed.
Identifying and Managing Project Risk: Essential Tools for Failure-Proofing Your Project
by Tom KendrickWinner of the Project Management Institute’s David I. Cleland Project Management Literature Award 2010 It’s no wonder that project managers spend so much time focusing their attention on risk identification. Important projects tend to be time constrained, pose huge technical challenges, and suffer from a lack of adequate resources. Identifying and Managing Project Risk, now updated and consistent with the very latest Project Management Body of Knowledge (PMBOK)® Guide, takes readers through every phase of a project, showing them how to consider the possible risks involved at every point in the process. Drawing on real-world situations and hundreds of examples, the book outlines proven methods, demonstrating key ideas for project risk planning and showing how to use high-level risk assessment tools. Analyzing aspects such as available resources, project scope, and scheduling, this new edition also explores the growing area of Enterprise Risk Management. Comprehensive and completely up-to-date, this book helps readers determine risk factors thoroughly and decisively…before a project gets derailed.
Identifying and Exploiting the Right Entrepreneurial Opportunity...For You
by Howard H. Stevenson Shirley M. SpenceThis note provides an analytical framework for assessing potential opportunities in the context of an entrepreneur's life. The framework has two parts -- a business analysis and a personal analysis -- each comprised of a set of yes/no questions for critical assessment criteria. The note also offers perspectives on entrepreneurship, observations about combining an entrepreneurial career with your personal life, and comments about the pursuit of opportunities in general.
Identifying and Developing Capable Leaders
by Clayton M. ChristensenPresents a synopsis of High Flyers, by Morgan McCall. Offers a method for identifying and training managers with potential--to build management bench strength.
Identify Your Preferences: Generation Y--Shaping Your Personal Career Strategy
by Tamara EricksonThere is a clear link between understanding what you love and identifying tangible elements of the work environment that would be best for you. What is the deciding factor in your job search? In this chapter, the author describes six archetypes of work-related passions and preferred relationships. She also includes an exercise to help you determine which of the six rates highest for you.
Identify the Nonprofit
by Regina E. Herzlinger Ramona K. HilgenkampThis case presents financial statements and selected ratios for seven unidentified nonprofit organizations and asks that each set of financial information be matched with one of the following nonprofit entities: a public television station, a suburban hospital, a metropolitan art museum, a health insurer, a municipal government, a social service organization, and a private college.
Identify the Industries--1996
by Jeremy Cott Sharon M. McKinnon William J. Bruns Jr.Common-size balance sheets and financial ratios are given for thirteen companies. Students must identify which company is in which of thirteen industries. Gives students practice in using financial ratios and exploring financial characteristics of companies and industries.