- Table View
- List View
Lies, Damned Lies, and Science: How to Sort Through the Noise Around Global Warming, the Latest Health Claims, and Other Scientific Controversies
by Sherry SeethalerDon't get hoodwinked: make sense of news. . . and make smarter decisions for yourself, your family, and the world! Objective, balanced techniques for thinking about everything from diet and drugs to climate change. Identifying and getting past the biases of politicians, lobbyists, marketers. . . and even some scientific and medical professionals. By scientist Dr. Sherry Seethaler, one of the world's most respected and innovative science educators.
Wired to Care: How Companies Prosper When They Create Widespread Empathy
by Dev Patnaik Peter MortensenPatnaik, founder and principal of Jump Associates, a growth strategy firm, notes that all people have the instinct to walk in other people's shoes, to empathize--but somehow, particularly in the world of business, that instinct gets lost. The author, also an educator, offers advice on how companies and individuals can regain their empathy, and what the payoffs are when they do. The author interviewed representatives of major manufacturers from Zildjian to IBM, politicians, farmers' markets conventions during the course of his research for this book.
Marketing in the Moment: The Practical Guide to Using Web 3. 0 Marketing to Reach Your Customers First
by Michael TasnerTop Web marketing consultant Michael Tasner has written the definitive practical guide to driving maximum value from next-generation Web, online, mobile, and social marketing. Drawing from his innovative marketing techniques, Tasner has written the first book on Web 3. 0 marketing. Tasner helps marketers, entrepreneurs, and managers move beyond hype and high-level strategy to proven tactics and successful ground-level execution. You'll discover which new marketing technologies deliver the best results and which hardly ever pay for themselves. . . how to use virtual collaboration to accomplish marketing projects faster and at lower cost. . . how to build realistic, practical action plans for the next three months, six months, and twelve months. Whatever you sell, wherever you compete, no matter how large or small your company is, this book will help you build leads, traffic, sales, market share--and profits! Capitalizing on the new "content marketing" The megashift from blogging to microblogging--and what it means to you A world run by smartphones: iPhones, BlackBerrys, and beyond Reaching a billion cellphone users: SMS, MMS, mobile ads, voice broadcasts, and more Plurk? UStream? Joost? Tumblr? iGoogle? Profiting from the sites and tools you may never have heard of Your Web marketing 360-degree review Systematically optimizing everything you're already doing online
Foundations of Career Counseling: A Case-Based Approach (First Edition)
by Suzanne M. DuggerThis text is designed for professors and counselor-educators interested in finding ways to excite graduate students about the theory and practice of career counseling. <P><P>This text uses a case-based approach to engage students in the study of what can sometimes be rather dry content.
Activity Guide For Foundations Of Restaurant Management And Culinary Arts: Level 1
by National Restaurant Association Staff<P>Industry-driven curriculum that launches students into their restaurant and foodservice career<P>! Curriculum of the ProStart(r) program offered by the National Restaurant Association.<P> The National Restaurant Association and Pearson have partnered to bring educators the most comprehensive curriculum developed by industry and academic experts.
Essentials of Marketing Research: A Hands-On Orientation
by Naresh K. MalhotraTeaching marketing research can be a challenging task for instructors and learning the subject can be equally daunting for the students, especially for those taking an introductory course in marketing research. We enable learning by giving a simple, easy to understand exposition of the basic concepts and by adopting a hands-on, do-it-yourself orientation.
Professionalism in Early Childhood Education: Doing Our Best for Young Children
by Stephanie FeeneyFeeney (education, U. of Hawaii at Manoa) discusses the implications of professionalism for early childhood education, for education students and in-service trainees. She examines how professions are organized, including an overview of the nature of professions and the professional status of early childhood education; how individuals can exhibit the ideals and principles of professions in their work with children and families, including the knowledge and skills of early childhood educators, professional behavior, including communication and relationship skills, work ethic, professional ethics, and personal qualities; and self-reflection. Annotation ©2012 Book News, Inc. , Portland, OR (booknews. com)
Business Essentials (Eighth Edition)
by Ronald J. Ebert Ricky W. GriffinBusiness Essentials continues to provide a solid foundation of the essential topics that first-semester business students need to understand. Its focus on practical skills, knowledge of the basics, and important developments in business makes for a brief book, but a rich experience. <p><p> The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for business–and a need for a change in the Introduction to Business course and text. The eighth edition captures the widespread significance of these developments and presents their implications on businesses today.
Powering the Future: A Scientist's Guide to Energy Independence
by Daniel B. BotkinThe future of civilization depends upon the continuous availability of sufficient energy. But we're approaching the practical limits of some of the energy sources we depend upon most. What should be done? Few issues are as controversial. In Powering the Future, a leading scientist cuts through the controversy, presenting the facts about our energy needs, desires, and supplies and the environmental and human effects of obtaining and using energy. Dr. Daniel B. Botkin objectively assesses the true prospects, limitations, costs, risks, dangers, and tradeoffs associated with every leading and emerging source of energy, including oil, natural gas, coal, hydroelectric, nuclear, wind, solar, ocean power, and biofuels. Next, Botkin addresses the energy distribution system, outlining how it currently works, identifying its inefficiencies, and reviewing options for improving it. Finally, Botkin turns to solutions, offering a realistic, scientifically and economically viable path to a sustainable, energy-independent future: one that can improve the quality of life for Americans and for people around the world. THE FUTURE OF FOSSIL FUELS-- What can we realistically expect from oil, gas, and coal? WILL ALTERNATIVE ENERGY SOURCES REALLY MATTER? Running the numbers on solar, wind, biofuels and other renewables. MUST WE ALL WEAR SWEATERS AND LIVE IN CAVES? The right role for efficiency--and why energy minimalism isn't the solution. WHERE WE CAN START--AND WHAT WILL HAPPEN IF WE DON'T? No magic bullet, but there are sensible, realistic solutions.
Learning from Catastrophes: Strategies for Reaction and Response
by Howard Kunreuther Michael UseemBreakthrough, business-focused techniques for managing the growing risks of catastrophe, from world's leading experts--Indispensable 'extreme risks' guidance for decision-makers in a world that is becoming increasingly unstable. -Powerful assessment models, decision-making techniques, and best practices for building resilience into any organization, public or private. -Edited by the leading experts who recently introduced influential new techniques for managing extreme risks at the World Economic Forum. Events ranging from Hurricane Katrina to the global economic crisis have taught businesspeople an unforgettable lesson: if you don't plan for 'extreme risk,' you endanger your organization's very survival. But how can you plan for events that go far beyond anything that occurs in normal day-to-day business? In Learning from Catastrophes, two renowned experts present the first comprehensive strategic framework for assessing, responding to, and managing extreme risk. Howard Kunreuther and Michael Useem build on their own breakthrough work on mitigating natural disasters, extending it to the challenges faced by real-world enterprises. Along with the contributions of leading experts in risk management, heuristics, and disaster recovery, they identify the behavioral biases and faulty heuristics that mislead decision makers about the likelihood of catastrophe. They go on to identify the hidden links associated with extreme risks, and present techniques for systematically building greater resilience into the organization. The global best-seller The Black Swan told executives that 'once in a lifetime' events are far more common and dangerous than they ever realized. Learning from Catastrophe shows them exactly what to do about it.
Essential Scrum: A Practical Guide to the Most Popular Agile Process
by Kenneth RubinEssential Scrum will provide every team member, manager, and executive with a common understanding of Scrum, a shared vocabulary they can use in applying it, and practical knowledge for deriving maximum value from it. Whether you are new to Scrum or years into your use, this book will introduce, clarify, and deepen your Scrum knowledge at the team, product, and portfolio levels. Drawing from Rubin’s experience helping hundreds of organizations succeed with Scrum, this book provides easy-to-digest descriptions enhanced by more than two hundred illustrations based on an entirely new visual icon language for describing Scrum’s roles, artifacts, and activities. Essential Scrum is the complete, single-source reference to develop innovative products and services that delight your customers.
The Economics of Money, Banking, and Financial Markets
by Frederic S MishkinThe Economics of Money, Banking and Financial Markets, 13th Edition brings a fresh perspective to today's major questions surrounding financial policy. Influenced by his term as Governor of the Federal Reserve, Frederic Mishkin provides a unique viewpoint and informed insight into the monetary policy process, the regulation and supervision of the financial system, and the internationalization of financial markets.
Operations Management: Processes and Supply Chains
by Lee J. Krajewski Manoj MalhotraOperations Management: Processes and Supply Chains provides a comprehensive framework for addressing operational process and supply chain issues and uses a systemized approach while focusing on issues of current interest. The 13th Edition provides ample opportunities for you to experience the role of a manager with challenging problems, cases, a library of videos customized to the individual chapters, simulations, experiential exercises, and tightly integrated online resources.
Marketing Real People, Real Choices
by Michael R. Solomon Greg W. Marshall Elnora W. StuartMarketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people, who make real marketing decisions, at leading companies every day. Timely and relevant, this reader-friendly text shows you how marketing concepts are implemented, and the impacts they can have on a company. Featuring new information, examples and assessment, the 11th Edition continues its focus on the core issues every marketer needs to know. These include value, analytics and metrics, and ethical and sustainable marketing. It also emphasizes the importance of branding oneself and highlights how the concepts you learn in class apply directly to your own personal marketing plan. With this text, you'll take an active approach to understanding marketing through decision making and be well equipped to tackle what's happening in the world of marketing today.
Experiencing Mis
by David Kroenke Randall BoyleExperiencing MIS is a Canadian text that takes a business-process approach to the study of information systems. Written in a casual, conversational tone, with rich pedagogy and bold visuals, this book teaches the concepts, skills, and behaviours that are essential for success in business in the twenty-first century.
Horngren's Cost Accounting
by Srikant Datar Madhav RajanHorngren’s Cost Accounting expertly explains the cost accounting market. This acclaimed text emphasizes the basic theme of “different costs for different purposes". It reaches beyond cost accounting procedures to consider concepts, analyses and management. The authors continue to innovate with the 17th Edition by consistently integrating the most current research, practice and theory. Each chapter will prepare you for the rewards and challenges you’ll face in the professional cost accounting world of today and tomorrow.
Corporate Governance Matters: A Closer Look at Organizational Choices and Their Consequences
by David Larcker Brian TayanFully updated for the latest research, trends, and regulations, the Third Edition of this book offers comprehensive and objective information for everyone seeking to improve corporate governance--from directors to institutional investors to policymakers and researchers. To help you design highly effective governance, the authors thoroughly examine current options, reviewing what is and isn't known about their impact on organizational performance. Throughout, they take a strictly empirical and non-ideological approach that reflects rigorous statistical and research analysis and real-life examples. They address issues ranging from board structure, processes, operations, and functional responsibilities to institutional investors, outside stakeholders, and alternative forms of governance.
Foundations Of Financial Markets And Institutions (Fourth Edition)
by Frank J. Fabozzi Frank J. Jones Franco P. ModiglianiA comprehensive exploration of the world's financial markets and institutions. Introduction; Financial Institutions, Financial Intermediaries, and Asset Management Firms; Depository Institutions: Activities and Characteristics; The U. S. Federal Reserve and the Creation of Money; Monetary Policy in the United States; Insurance Companies; Investment Companies and Exchange-Traded Funds; Pension Funds; Properties and Pricing of Financial Assets; The Level and Structure of Interest Rates; The Term Structure of Interest Rates; Risk/Return and Asset Pricing Models; Primary Markets and the Underwriting of Securities; Secondary Markets; Treasury and Agency Securities Markets; Municipal Securities Markets; Markets for Common Stock: The Basic Characteristics; Markets for Common Stock: Structure and Organization; Markets for Corporate Senior Instruments: I; Markets for Corporate Senior Instruments: II; The Markets for Bank Obligations; The Residential Mortgage Market; Residential Mortgage-Backed Securities Market; Market for Commercial Mortgage Loans and Commercial Mortgage-Backed Securities; Market for Asset-Backed Securities; Financial Futures Markets; Options Markets; Pricing of Futures and Options Contracts; The Applications of Futures and Options Contracts; OTC Interest Rate Derivatives: Forward Rate Agreements, Swaps, Caps, and Floors; Market for Credit Risk Transfer Vehicles: Credit Derivatives and Collateralized Debt Obligations; The Market for Foreign Exchange and Risk Control Instruments MARKET: Foundations of Financial Markets and Institutions, offers a comprehensive exploration of the revolutionary developments occurring in the world's financial markets and institutions -i. e. , innovation, globalization, and deregulation-with a focus on the actual practices of financial institutions, investors, and financial instruments.
Financial Accounting (7th Edition)
by Charles T. Horngren Walter T. Harrison Jr.New edition of a text in which Harrison (Baylor U.) and Horngren (Stanford U.) discuss all aspects of financial accounting. The 12 chapters cover financial statements, processing information, accrual accounting, internal control and cash, plant assets, short-term investments and receivables, inventory, stockholders' equity, using the income statement and the statement of stockholders' equity, current and long-term liabilities, long-term investments and international, and the statement of cash flows. New features include short exercises to open the assignment material for each chapter, and Excel application problems. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Understanding and Managing Organizational Behavior
by Jennifer M. George Gareth R. JonesVivid examples, thought-provoking activities--get engaged in OB. George/Jones uses real-world examples, thought- and discussion-provoking learning activities to help readers become more engaged in what they are learning. This text also provides the most contemporary and up-to-date account of the changing issues involved in managing people in organizations. The sixth edition features new cases, material addressing the economic crisis, and expanded coverage of ethics and workplace diversity.
Business Statistics: A Decision-Making Approach (8th edition)
by David F. Groebner Patrick W. Shannon Phillip C. Fry Kent D. SmithA direct approach to business statistics, ordered in a signature step-by-step framework. Business Statistics uses a direct approach that consistently presents concepts and techniques in way that benefits readers of all mathematical backgrounds. This text also contains engaging business examples to show the relevance of business statistics in action. The eighth edition provides even more learning aids to help readers understand the material.
Business Ethics as Rational Choice
by John HookerBusiness Ethics as Rational Choice focuses on building decision-making skills so that readers can arrive at, and defend, personal or company decisions in an objective, and convincing, manner.
Principles of Operations Management (Eighth Edition)
by Jay Heizer Barry RenderThis book presents a state-of-the- art view of the activities of the operations function. This book will also help you understand how OM affects society and your life.
Foundations of Finance: The Logic and Practice of Financial Management (7th Edition)
by Arthur J. Keown John D. Martin John W. Petty J. William PettyFoundations of Finance enables students to see the big picture by letting them understand the logic that drives finance rather than having them memorize formulas. The book motivates the study of finance with a focus on five underlying principles.
Kleppner's Advertising Procedure
by Ron Lane Karen King Tom ReichertAn all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising.