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A World Gone Social: How Companies Must Adapt to Survive
by Ted Coiné Mark BabbittThe Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence. . . so they may successfully transition from a 20th- to a 21st-century "social" organization.
The World Made Meme: Public Conversations and Participatory Media
by Ryan M. MilnerInternet memes -- digital snippets that can make a joke, make a point, or make a connection -- are now a lingua franca of online life. They are collectively created, circulated, and transformed by countless users across vast networks. Most of us have seen the cat playing the piano, Kanye interrupting, Kanye interrupting the cat playing the piano. In The World Made Meme, Ryan Milner argues that memes, and the memetic process, are shaping public conversation. It's hard to imagine a major pop cultural or political moment that doesn't generate a constellation of memetic texts. Memetic media, Milner writes, offer participation by reappropriation, balancing the familiar and the foreign as new iterations intertwine with established ideas. New commentary is crafted by the mediated circulation and transformation of old ideas. Through memetic media, small strands weave together big conversations. Milner considers the formal and social dimensions of memetic media, and outlines five basic logics that structure them: multimodality, reappropriation, resonance, collectivism, and spread. He examines how memetic media both empower and exclude during public conversations, exploring the potential for public voice despite everyday antagonisms. Milner argues that memetic media enable the participation of many voices even in the midst of persistent inequality. This new kind of participatory conversation, he contends, complicates the traditional culture industries. When age-old gatekeepers intertwine with new ways of sharing information, the relationship between collective participation and individual expression becomes ambivalent. For better or worse -- and Milner offers examples of both -- memetic media have changed the nature of public conversations.
The Writer's Handbook: A Guide For Social Workers
by Dona Young Andrea Tamburro Marshelia HarrisThe Writer's Handbook: A Guide for Social Workers is a writing reference for social work majors and graduate students. Specific to social work, the text contains chapters on documenting in the field, research, and APA style citation and formatting. In addition, learners have access to full chapters on principles of grammar (such as verbs, pronouns, and parallel structure), punctuation (commas, semicolons, colons, quotation marks, and so on), and writing style (active voice, conciseness).The text is designed to help writers at all levels bring the quality of their work to higher levels by reviewing principles followed by practice.Since APA style is required for social work study, a special effort has been make to present a full chapter on APA style as well as integrate APA requirements in formatting and style throughout the text.The text is reader friendly, contains keys to all exercises at the back of the book, and gives learners access to interactive activities at the book's website.
Writing and Editing for Digital Media
by Brian CarrollWriting and Editing for Digital Media, 2nd edition, teaches students how to write effectively for digital spaces--whether crafting a story for a website, blogging or using Twitter to cover a breaking news story or event. The lessons and exercises in each chapter help students build a solid understanding of the ways that digital communications have introduced opportunities for dynamic storytelling and multi-directional communication. Writing and Editing for Digital Media also addresses the graphical, multimedia, hypertextual and interactive elements that come into play when writing for digital platforms and designing digital spaces. The book teaches students not only to create content, but also to become careful, creative managers of that content. Based on Brian Carroll's extensive experience teaching the course, this revised and updated edition pays particular attention to opportunities presented by the growth of social media and mobile media. Chapters aim to: Assist digital communicators in understanding the social networked, increasingly mobile, always-on, geomapped, personalized media ecosystem; Help writers across multiple communication fields (journalism, marketing, PR, technical writing) make the transition from print to digital; Teach communicators to approach storytelling from a multimedia, multi-modal, interactive perspective. A companion website with exercises and assignments gives students the tools they need to put theory into practice.
Writing and Publishing Science Research Papers in English
by Karen EnglanderThis book provides a comprehensive review of the current knowledge on writing and publishing scientific research papers and the social contexts. It deals with both English and non-Anglophone science writers, and presents a global perspective and an international focus. The book collects and synthesizes research from a range of disciplines, including applied linguistics, the sociology of science, sociolinguistics, bibliometrics, composition studies, and science education. This multidisciplinary approach helps the reader gain a solid understanding of the subject. Divided into three parts, the book considers the context of scientific papers, the text itself, and the people involved. It explains how the typical sections of scientific papers are structured. Standard English scientific writing style is also compared with science papers written in other languages. The book discusses the strengths and challenges faced by people with different degrees of science writing expertise and the role of journal editors and reviewers.
Writing In Action
by Andrea A. LunsfordAndrea Lunsford’s research treats student writers as writers first—not only in the classroom, but in every aspect of their lives. Her newest handbook features a simple and inviting design that helps students find solutions for every situation as they translate their skills as writers in their day-to-day lives to the conventions of solid academic writing. Featuring the writing process coverage of larger handbooks at a value price, Writing in Action is a supportive reference that emphasizes rhetorical strategies that help students put their ideas into action.
Writing on the Wall: Social Media--The First 2,000 Years
by Tom StandageThe Catholic Church's dilemmas in responding to Martin Luther's attacks are similar to those of today's large institutions in responding to criticism on the Internet, for example, and seventeenth-century complaints about the distractions of coffeehouses mirror modern concerns about social media. Invoking figures from Thomas Paine to Vinton Cerf, co-inventor of the Internet, Standage explores themes that have long been debated, from the tension between freedom of expression and censorship to social media's role in spurring innovation and fomenting revolution.
Writing Resumes and Cover Letters For Dummies - Australia / NZ (For Dummies Ser.)
by Amanda McCarthy Kate SouthamPractical tricks for standing out from the crowd and getting the job you want in the Australian and New Zealand market Applying for jobs in today's tight job market can seem like an overwhelming process. Competition is fierce and employers expect more than ever before from job applicants. With unemployment and redundancies rising, it's simply not a good time to be looking. So how do make yourself stand out? Writing Resumes and Cover Letters For Dummies, Second Australian & New Zealand Edition shows you how to catch a recruiter's attention. Presenting a wealth of sample resumes and cover letters, this handy, easy-to-use guide shows you how to write a killer cover letter, format your resume for online use, use social networking to your advantage, and tailor your resume and cover letters for specific positions and companies. Designed specifically for job hunters in Australia and New Zealand Offers practical tips and advice on crafting a great resume and a perfect cover letter for any kind of position Includes advice on addressing government selection criteria Features ten ways to turn off a recruiter and ten tips for the perfect presentation No matter how tough the job market is, a great resume and cover letter combination will help you get the attention you deserve. Writing Resumes and Cover Letters For Dummies gives you all the tools and tips you need to get noticed—and get your dream job!
Writing & Rhetoric Book 4: Chreia & Proverb
by Paul KortepeterThe Writing and Rhetoric series method employs fluent reading, careful listening, models for imitation, and progressive steps. It assumes that students learn best by reading excellent, whole-story examples of literature and by growing their skills through imitation. Each exercise is intended to impart a skill (or tool) that can be employed in all kinds of writing and speaking. The exercises are arranged from simple to more complex. What's more, the exercises are cumulative, meaning that later exercises incorporate the skills acquired in preceding exercises. This series is a step-by-step apprenticeship in the art of writing and rhetoric.
Ya te llamaremos: Claves para presentarte a un cásting y obtener con éxito tu primer trabajo
by Maite BuenafuenteUn manual imprescindible para afrontar con éxito un casting o una entrevista de trabajo. Buscar una oportunidad, aspirar a un papel, encontrar el primer trabajo... sea en el terreno que sea, requiere de una preparación previa, de un método y de una actitud. Un casting, como cualquier proceso de selección, empieza mucho antes del día de la prueba; hay todo un procedimiento anterior que garantiza que lleguemos al momento clave con garantías de éxito. Tras años de experiencia como responsable de casting y como coach de actores y actrices, Maite Buenafuente resume en Ya te llamaremos las claves imprescindibles para enfrentarse a este tipo de procesos de selección. Y nos propone una nueva definición de la palabra casting, que resume en los siguientes consejos: Contagiar al director con tu entusiasmo.Admirarte de lo que eres capaz.Sonreírle a la confianza.Temblar de emoción positiva.Imaginar que el mundo es tuyo.Negociar con tus nervios, darles una tregua.Gozar de un momento único e irrepetible.
Young Money: Inside the Hidden World of Wall Street's Post-Crash Recruits
by Kevin Roose'If Martin Scorsese's film The Wolf of Wall Street is about the finance industry's greediest adults, Kevin Roose's Young Money is a look at those wolves as cubs' Amazon.com 'Best Book of the Month'Every year, thousands of eager graduates are hired by the world's financial giants, where they're taught the secrets of making obscene amounts of money -- as well as how to dress, talk, date, drink, and schmooze like real financiers. Young Money is the exclusive, inside story of this well-guarded world. Investigative reporter Kevin Roose shadows eight rookies as they are exposed to the exhausting workloads, huge bonuses, and recreational drugs that have always characterized Wall Street life. But they experience something new, too: an industry forever changed by the massive financial collapse of 2008. And as they get their Wall Street educations, they face hard questions about morality, prestige, and the value of their work.'A great new read that doubles as a post-crash update to Michael Lewis' Liar's Poker - Mother Jones'A fun fast read that will make you laugh out loud' Fortune Magazine
Zur Inszenierung eines Wirtschaftsclusters
by Michael JonasWie lässt sich die Entstehung eines Wirtschaftsclusters in einer Stadt verstehen? In der Auseinandersetzung mit ökonomischen, soziologischen, raumwissenschaftlichen und politikwissenschaftlichen Ansätzen wird ein praxeologischer Forschungsansatz entfaltet, mit dessen Hilfe die Initiierung und Implementation eines Mikrosystemtechnologieclusters im Raum Dortmund analysiert wird. Auf der Grundlage mehrjähriger empirischer Forschung wird die multiple Inszenierung dieses Clusters als Ergebnis der Wirkung ganz unterschiedlicher sozialer Praktiken und dazugehöriger Arrangements gedeutet, in denen verschiedene Akteure und Akteursgruppen involviert sind.
Network Science and Cybersecurity
by Robinson E. PinoNetwork Science and Cybersecurity introduces new research and development efforts for cybersecurity solutions and applications taking place within various U.S. Government Departments of Defense, industry and academic laboratories. This book examines new algorithms and tools, technology platforms and reconfigurable technologies for cybersecurity systems. Anomaly-based intrusion detection systems (IDS) are explored as a key component of any general network intrusion detection service, complementing signature-based IDS components by attempting to identify novel attacks. These attacks may not yet be known or have well-developed signatures. Methods are also suggested to simplify the construction of metrics in such a manner that they retain their ability to effectively cluster data, while simultaneously easing human interpretation of outliers. This is a professional book for practitioners or government employees working in cybersecurity, and can also be used as a reference. Advanced-level students in computer science or electrical engineering studying security will also find this book useful .
Many a True Word
by Richard Anthony BakerWhat are the top one hundred words we use the most? How should anchovy, chastisement and tryst be pronounced? How good are you at spelling the most commonly misspelt words and names? For the answers to these andquestions and much more, sit back and let Richard Anthony Baker take you on a journey through the English language.Marvel at the richness of what we derive from French and German; bristle at the words banned in the Daily Telegraph; laugh at the officialese of corporate writers; bone up on our use of language from William Shakespeare (and the Bible) in our day-to-day talk; absorb Richard's master classes on how to win at Scrabble with devastating ease and how to complete cryptic crosswords with impressive alacrity; and test your linguistic agility by trying to answer the five questions which Google puts to job applicants.
100 Days of Hope and Fear: How Scotland's Referendum Was Lost And Won
by David TorranceWas it simply a victory for fear over hope?How did the Better Together campaign come so close to losing it?How did the Yes campaign come so close to winning it?What can the people of Scotland – and other aspirant nations – learn from this seismic democratic event? Scotland’s independence referendum on 18 September 2014 was the most significant ballot in Scotland’s history. The 100 days up to 18 September was the official campaign period and the world’s media was watching. David Torrance was there throughout, in front of the cameras, on the radio, in the newspapers, at the debates and gatherings, privy to some of the behind-the-scenes manoeuvrings.A passionate federalist at heart, described disparagingly by the outgoing First Minister as ‘Tory-leaning’, Torrance made a valiant attempt to remain ‘professionally neutral’ throughout. His commentary and analysis as the campaign went through its many twists and turns was always insightful, if not always popular.
100 Ways to Motivate Others: How Great Leaders Can Produce Insane Results Without Driving People Crazy (100 Ways)
by Steve Chandler Scott RichardsonThe business leadership coaching classic, revised and updated for today’s workplace.The world of leadership has changed dramatically since 100 Ways to Motivate Others was written, and now Chandler and Richardson have revised and refreshed their organizational classic to meet the times.They have crafted a vital, user-friendly, inspirational guide for executives, managers, and professionals . . . and those aspiring to reach their level. 100 Ways to Motivate Others is based on years of successful live workshops, seminars, and personal coaching programs on communication and leadership.This new edition includes fresh insights into communication and rapid decision-making, the importance of personal self-leadership and physical energy, and exciting new methods for enrolling clients and selling to customers in service-oriented ways that leave behind the old paradigm of manipulation and persuasion. The authors will help you learn:How to slow down and enjoy a new level of focus.How to build on your peoples’ strengths.A simple and creative way to hold people accountable.How to enjoy cultivating the art of supportive confrontation.“Steve Chandler’s coaching has had a tremendous impact in my life. He was vital to my personal transformation from a man of ideas and dreams to a person of action and reality.” —Radames Soto, former managing director, The Wall Street Journal“Steve Chandler lights you up with the glow of his internal neon . . . what he proposes is so rock solid and reassuring.” —Lisa Schnebly, The Arizona Republic
Las 12 leyes de la negociación: O eres estratega o eres un ingenuo
by Alfred Font BarrotSer estratega no es lo opuesto a ser sincero, ni a ser honesto o decente. Ser estratega es lo opuesto a ser ingenuo. Las buenas intenciones también deben ser administradas con inteligencia. La negociación es una herramienta consustancial al ser humano, en la política, en el trabajo y en las relaciones personales. Y saber negociar no consiste en ser una persona dura o avasalladora, ni en controlar emocionalmente una situación. Basta con emplear planteamientos estratégicos constructivos. Este libro desvela la esencia común de todo tipo de negociación y establece unos principios universales y prácticos, que se ilustran con sucesos y situaciones reales extraídos de la historia, de la literatura y del mundo de la empresa. Negociar con éxito no resulta una tarea difícil. Es cuestión de practicar aplicando las 12 leyes que invariablemente determinan toda negociación, y que parten del principio de que ser inteligente es mejor que seragresivo. Estas leyes constituyen una valiosa fuente de inspiración cuando Alfred Font expone de manera brillante los casos en que fueron aplicadas bien, o ilustra aquellos en que no las tuvieron en cuenta, y sus consecuencias.
2014 Children's Writer's & Illustrator's Market (Market Ser.)
by Chuck SambuchinoThe most trusted guide to the world of children's publishing! If you write or illustrate for young readers with the hope of getting published, the 2014 Children's Writer's & Illustrator's Market is the trusted resource you need. Now in its 26th edition, CWIM is the definitive publishing guide for anyone who seeks to write or illustrate for kids and young adults. Inside you'll find more than 650 listings for children's book markets (publishers, agents, magazines, and more)--including a point of contact, how to properly submit your work, and what categories each market accepts. You'll also find: Interviews with some of today's hottest authors and illustrators, including author R.L. Stine (the Goosebumps series), author Marie Lu (Legend), author Beth Revis (Across the Universe), and illustrator Debbie Ridpath (I'm Bored, written by Michael Ian Black). The ever-popular "First Books" article, where debut writers and illustrators explain what they did right and how you can follow in their footsteps to success. In-depth articles on picture books, query letters, novel voice, author platform, the status of indie-publishing, literary agents, and more. Includes "New Agent Spotlights"--profiles on literary reps actively seeking new writers of children's books right now. "I buy a copy of Children's Writer's & Illustrator's Market every single year. It's the definitive, must-have resource for children's publishing." --Jesse Klausmeier, author of the picture book Open This Little Book "Children's Writer's & Illustrator's Market is a great resource for artists and writers who are ready to share their talent with the world." --Meg Cabot, author of The Princess Diaries
2014 Guide to Literary Agents
by Chuck SambuchinoThe best resource available for finding a literary agent! No matter what you're writing--fiction or nonfiction, books for kids or adults--you need a literary agent to secure a book deal. The 2014 Guide to Literary Agents is your essential resource for finding that literary agent--without fear of being scammed--and getting your book published. Along with listing information for more than 1,000 literary agents who represent writers and their work, this new, updated edition of GLA includes: "New Agent Spotlights"--calling out literary reps actively building lists right now. "How I Got My Agent" success stories from writers who describe their paths from aspiring author to published success. Informative articles on query letters, synopsis writing, voice and craft, author platform, nonfiction book proposals, researching agents, and more. Includes "Ask the Agent" profiles of individual literary agents who are currently seeking writers.
2014 Guide to Self-Publishing
by Robert Lee BrewerThe 2014 Guide to Self-Publishing is our first new market book since 2007 (2008 Screenwriter's Market). The biggest problem with creating books for authors interested in self-publishing is that most books on the topic are so far out of date after a year that they're no longer of much use. The market book model is perfect for the topic of self-publishing since its annual publication schedule allows us to make important updates in a timely fashion. Not only does the book show you how to publish on your own in the most efficient, cost-effective way possible (including digital-only publishing), but you'll also get insights into creating your own marketing plans and learning how other authors have found success. You'll learn about the different services available, as well as gain access to thousands of listings that detail freelance editors and designers, as well as production facilities that can help you produce your book.
2014 Novel & Short Story Writer's Market (Market Ser.)
by Rachel RandallThe best resource for getting your fiction published! The 2014 Novel & Short Story Writer's Market is the only resource you'll need to get your short stories, novellas, and novels published. As with past editions, Novel & Short Story Writer's Market offers hundreds of listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other important tips. You'll also find an increased focus on all aspects of the writing life, from insightful articles on craft and technique to helpful advice on getting published and marketing your work. The 2014 Novel & Short Story Writer's Market offers everything a fiction writer needs to achieve publishing success. Check out interviews with award-winning author Man Martin (Days of the Endless Corvette and Paradise Dogs) and best-selling author and writing instructor James Scott Bell (Plot & Structure and Conflict & Suspense)!
2014 Novel & Short Story Writer's Market: The Most Trusted Guide to Getting Published (Market #2015)
by Rachel RandallThe best resource for getting your fiction published! The 2014 Novel & Short Story Writer's Market is the only resource you'll need to get your short stories, novellas, and novels published. As with past editions, Novel & Short Story Writer's Market offers hundreds of listings for book publishers, literary agents, fiction publications, contests, and more. Each listing includes contact information, submission guidelines, and other important tips. You'll also find an increased focus on all aspects of the writing life, from insightful articles on craft and technique to helpful advice on getting published and marketing your work. The 2014 Novel & Short Story Writer's Market offers everything a fiction writer needs to achieve publishing success. Check out interviews with award-winning author Man Martin (Days of the Endless Corvette and Paradise Dogs) and best-selling author and writing instructor James Scott Bell (Plot & Structure and Conflict & Suspense)!
2014 Poet's Market (Market Ser.)
by Robert Lee BrewerThe most trusted guide to getting poetry published! The 2014 Poet's Market includes hundreds of publishing opportunities specifically for poets, including listings for book/chapbook publishers, poetry publications, contests, and more. These listings include contact information, submission preferences, insider tips on what specific editors want, and--when offered--payment information. In addition to the listings, Poet's Market offers articles on the Craft of Poetry, Business of Poetry, and Promotion of Poetry--not to mention new poems from contemporary poets. Learn how to navigate the social media landscape, submit your poems for publication, write various poetic forms, give a perfect reading, and more. You also gain access to: Lists of conferences, workshops, organizations, and grants. One-year access to the poetry-related information and listings on WritersMarket.com (print edition only) A free digital download of Writer's Yearbook featuring the 100 Best Markets Includes brand-new poems from today's best and brightest poets, including Amorak Huey, J.P. Dancing Bear, Jeannine Hall Gailey, Scott Owens, Martha Silano, Susan Rich, and more. "My grandmother bought my first Poet's Market when I was in college. I had just taken my first college creative writing class. Now, nearly 20 years later, as a writer who has had books published and as an editor of a 10-year-old magazine, Poet's Market is still an invaluable tool. Every poet and poetry student needs a copy on his or her bookshelf." --Shaindel Beers, author of A Brief History of Time and The Children's War and Other Poems, and Poetry Editor of Contrary
2014 Writer's Market (Market Ser.)
by Robert Lee BrewerThe most trusted guide to getting published! The 2014 Writer's Market details thousands of publishing opportunities for writers, including listings for book publishers, consumer and trade magazines, contests and awards, and literary agents. These listings include contact and submission information to help writers get their work published. Look inside and you'll find page after page of all-new editorial material devoted to the business of writing. You'll find advice on pitching agents and editors, setting up a freelance business, and promoting your writing. Plus, you'll learn how to earn a full-time income from blogging, write the six-figure nonfiction book proposal, and re-slant your writing to get more out of your freelancing efforts. This edition also includes the ever popular pay rate chart. You also gain access to: Lists of professional writing organizations. Sample query letters.
The 30-Day Love Detox: Cleanse Yourself of Bad Boys, Cheaters, and Men Who Won't Commit -- And Find A R eal Relationship
by Wendy WalshThere is no question the terrain has changed. We can do what we want and date who we want, but do we have the tools to navigate our hard-won sexual freedom? Now, from the dating doyenne of the Sex and the City generation comes a groundbreaking prescription for smart, savvy, slow-love. Dr. Wendy Walsh's outside-the-box approach to relationships turns traditional thinking on its head by using evolutionary psychology to offer advice that is both empowering and practical.In The 30-Day Love Detox, Walsh offers a step-by-step, five-part attachment strategy with a 30-day "detox" that helps weed out the bad boys and sets you up to meet the right guy, including:- The five sexual myths that keep women single- When to say yes to sex in a new relationship- How to use technology to bring your crush closer- How to spot a commitment-oriented man at his peak readinessMelding scientific research, anthropological truths, and proven techniques, The 30-Day Love Detox is a revolutionary road map to finding lasting love in a modern world.