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Communication Research Methods

by Gerianne Merrigan Carole L. Huston

Ideal for research methods courses covering multiple methodologies, Communication Research Methods is the only text that uses a research-as-argument approach to help students not only become more effective researchers, but more insightful consumers of research. Merrigan and Huston treat communication research comprehensively, discussing a broad range of traditional and contemporary methods and considering ethics in designing, conducting, and reporting research. NEW TO THIS EDITION The claims, data, and warrants chapters found in prior editions have been replaced with two new chapters that contextualise research arguments for quantitative social science (Ch. 4) and interpretive/critical research (Ch.11)A new chapter on interviews and focus groups (Ch. 12) will improve students' abilities to conduct interviews and code evidence based on repetition, recurrence, and forcefulness The ethics chapter (Ch. 3) now includes links to the ethical codes of conduct for 10 professional associations relevant to communication researchers in academia and industry Conversation Analysis (Ch. 10) and Discourse Analysis (Ch. 14), have been separated to more clearly represent the paradigmatic differences in those ways of studying language-in-use The chapter titles for all chapters in Parts II and III have been extended to help students more quickly compare those methods, and the text has been reorganised to match the first edition's order of paradigms All chapters include updated examples and more links to industry research. KEY FEATURES Each chapter begins with a short, reader-friendly introduction and student learning outcomes entitled 'What Will You Get from this Chapter? 'Shows students how research skills will matter in their roles at work, as consumers, parents, and voters, in healthcare and community contexts during school and after graduation Highlights the role of different methodologies for making different types of research arguments. This title is available as an eBook. Visit Vital Source for more information or to purchase.

Essential Communication

by Ronald Adler Athena Du Pré George Rodman

This is no ordinary textbook. With its revamped design, highly visual features, and concise coverage, the second edition of Essential Communication is a practical, interactive guide for students. Exercises and self quizzes help students reflect on their own communication patterns and improve their skills. Focused on the fundamentals, every element of this text helps students become better communicators online, in person, at home, and at work.

Converging Media

by John V. Pavlik Shawn McIntosh

Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed.

Interplay: The Process Of Interpersonal Communication

by Ronald B. Adler Lawrence B. Rosenfeld Russell F. Proctor II

Packed with contemporary examples, cutting-edge research, and accessible writing, Interplay helps students apply insights from scholarship to everyday life. While highlighting the breadth of interpersonal communication research and theory, Interplay also gives students the practical skills they need to improve their own relationships. This new edition of Interplay is the most contemporary text available. The first chapter highlights masspersonal and multimodal communication, setting the stage for integration of social media and mediated communication throughout the book. Expanded discussions of intersectionality, code-switching, disability studies, and gender and language emphasize the role of culture and identity in shaping interactions. Every chapter is full of updated features, including"Focus on Research" and "Dark Side of Communication" boxes. Students can explore and apply concepts with the viral videos and discussion questions in the new "Watch and Discuss" activities that appear in every chapter. Oxford's easy-to-use Dashboard Online Assessment system now features an integrated eBook, video clips, and interactive assignments-everything you and your students need, all in one place.

Who Says?: The Writer's Research

by Deborah Holdstein Danielle Aquilline

Now in a new edition, Who Says? The Writer's Research is an innovative and brief research guide focusing on information literacy. The text shows students not only how to do research but also why research is important. Written for today's college student, Who Says? addresses contemporary research issues head on: --What does it mean to conduct research in an age when we are bombarded by collaborative information through online media and databases like Wikipedia? --Who owns this information? How do we know? --As information circulates and changes, do the lines between audience and author blur? --How should these changes alter our expectations as readers and as writers? By prompting students to think critically about matters of ownership and authority, Who Says? not only shows students how to find and incorporate credible sources in their writing, but also encourages students to synthesize their own ideas with the ideas of others, leading them to develop more confident and compelling voices as writers.

The Outrage Industry: Political Opinion Media And The New Incivility (Studies In Postwar American Political Development)

by Jeffrey M. Berry Sarah Sobieraj

In early 2012, conservative radio host Rush Limbaugh claimed that Sandra Fluke, a Georgetown University law student who advocated for insurance coverage of contraceptives, "wants to be paid to have sex." Over the next few days, Limbaugh attacked Fluke personally, often in crude terms, while a powerful backlash grew, led by organizations such as the National Organization for Women. But perhaps what was most notable about the incident was that it wasn't unusual. From Limbaugh's venomous attacks on Fluke to liberal radio host Mike Malloy's suggestion that Bill O'Reilly "drink a vat of poison... and choke to death," over-the-top discourse in today's political opinion media is pervasive. <p><p> Anyone who observes the skyrocketing number of incendiary political opinion shows on television and radio might conclude that political vitriol on the airwaves is fueled by the increasingly partisan American political system. But in The Outrage Industry Jeffrey M. Berry and Sarah Sobieraj show how the proliferation of outrage-the provocative, hyperbolic style of commentary delivered by hosts like Ed Schultz, Bill O'Reilly, and Sean Hannity- says more about regulatory, technological, and cultural changes, than it does about our political inclinations. <p> Berry and Sobieraj tackle the mechanics of outrage rhetoric, exploring its various forms such as mockery, emotional display, fear mongering, audience flattery, and conspiracy theories. They then investigate the impact of outrage rhetoric-which stigmatizes cooperation and brands collaboration and compromise as weak-on a contemporary political landscape that features frequent straight-party voting in Congress. Outrage tactics have also facilitated the growth of the Tea Party, a movement which appeals to older, white conservatives and has dragged the GOP farther away from the demographically significant moderates whose favor it should be courting. <p> Finally, The Outrage Industry examines how these shows sour our own political lives, exacerbating anxieties about political talk and collaboration in our own communities. Drawing from a rich base of evidence, this book forces all of us to consider the negative consequences that flow from our increasingly hyper-partisan political media.

Practically Speaking: Second Edition

by J. Dan Rothwell

Widely praised for its conversational tone and clear advice, Practically Speaking is the public speaking textbook your students will actually read. Filled with engaging stories and examples, sound scholarship and recent research, and useful tips and tricks, Practically Speaking shows students how to get started, practice thinking critically, and ultimately develop their own voice.

Quantitative Research Methods for Communication: A Hands-On Approach

by Jason S. Wrench Candice Thomas-Maddox Virginia Peck Richmond James C. McCroskey

This book is a comprehensive and engaging guide to quantitative research. Drawing on their extensive research and teaching experience, the authors encourage students to take an active, hands-on role in the learning process. After giving students the tools they need to locate, conduct, collect, and present their research, the text provides them with the opportunity to immediately apply these skills in research scenarios.

Exploring Family Theories

by Suzanne R. Smith Raeann R. Hamon

Offering a diverse variety of perspectives, Exploring Family Theories, Fourth Edition, is a combined text/reader that integrates theory with research and applications. In each chapter, Suzanne R. Smith and Raeann R. Hamon present the history, scholarship, and critiques of one principal family theory in a concise manner. Numerous examples and illustrations augment and clarify content, while application questions help students relate these theories to the real world. After each chapter, a follow-up journal article exemplifies how that particular theory is used to guide actual research.

Understanding Human Communication (Thirteenth Edition)

by Ronald B. Adler George R. Rodman Athena DuPré Darin Garard Heidi Kirkman Mary Ann McHugh

If you want to push most communication professors' buttons, claim that the principles they study and teach are "just common sense." The truth is that communication, like many things in life, may look straightforward. But beneath the veneer of simplicity, it's fraught with challenges and questions

Introduction to Human Communication: Perception, Meaning, and Identity

by Susan R. Beauchamp Stanley J. Baran

They cover the basics of communication theory and research with examples while providing tools to students become more thoughtful, confident, and ethical communicators. <P><P>The text demonstrates the relevance of communication to our everyday lives and invites students to apply what they learn in a variety of contexts, including mass communication, organizational communication, health communication, and social media.

Practices Of Looking: An Introduction To Visual Culture (Third Edition)

by Marita Sturken Lisa Cartwright

Practices of Looking, Third Edition, bridges visual, communication, media, and cultural studies to investigate how images and the activity of looking carry meaning within and between different arenas in everyday life. The third edition has been updated to represent the contemporary visual cultural landscape and includes topics like the increasingly rapid global circulation of media, the rise of design and DIY cultures, digital media art and activism, and challenges to photojournalism and news media. Challenging yet accessible, Practices of Looking, Third Edition, is ideal for courses across a range of disciplines.

Public Relations

by Tom Kelleher

Public Relations presents a clear, engaging and contemporary picture of public relations principles while seamlessly integrating technical and cultural shifts brought about by the rise of social media. Both its professional relevance and digital savvy make Public Relations the new standard for introductory public relations courses.

Writing and Reporting for the Media, Eleventh Edition

by John R. Bender Lucinda D. Davenport Michael W. Drager Fred Fedler

A fundamental introduction to news writing and reporting, this classic text focuses on the basics of reporting, including critical thinking, thorough reporting, excellent writing and creative visual communication skills for stories across all media, and continues to be a top resource for journalism courses.

Organizational Communication: Today's Professional Life in Context

by Jim Westerman Edward Brewer

Filled with both classic and contemporary examples and a variety of engaging stories, Organizational Communication teaches students how to apply theory in diverse real-world contexts including government, small and family-run businesses, nonprofit organizations, and entrepreneurial ventures. This book presents the increasingly global and mediated nature of communication in organizations, resulting in a highly readable and engaging introduction to the field.

Someone To Talk To: How Networks Matter In Practice

by Mario Luis Small

When people are facing difficulties, they often feel the need for a confidant. How do they decide on whom to rely? In Someone To Talk To, Mario Luis Small follows a group of graduate students as they cope with stress, overwork, self-doubt, failure, relationships, children, health care, and poverty. He unravels how they decide whom to turn to for support. And he then confirms his findings based on representative national data on adult Americans. Small shows that rather than consistently relying on their "strong ties," Americans often take pains to avoid close friends and family, as these relationships are both complex and fraught with expectations. In contrast, they often confide in "weak ties," as the need for understanding or empathy trumps their fear of misplaced trust. In fact, people may find themselves confiding in acquaintances and even strangers unexpectedly, without having reflected on the consequences. Amid a growing wave of big data and large-scale network analysis, Small returns to the basic questions of whom we connect with, how, and why, upending decades of conventional wisdom on how we should think about and analyze social networks.

In Mixed Company: Communicating in Small Groups and Teams

by J. Dan Rothwell

In Mixed Company, Tenth Edition, combines theory, applications, and current research on small group communication in a conversational and engaging style. The communication competence model and principles of cooperation guide discussions of key small group concepts and processes throughout the text. DISTINCTIVE FEATURES: * Rothwell's trademark style--erudite yet conversational and approachable and filled with practical advice, startling anecdotes, and humorous stories--engages readers like no other group communication textbook does * Integrates a communication competence perspective throughout, providing a clear communication focus that is rigorous, engaging, and practical. * The text's unique emphasis on the role of power in small group communication helps students see that power is a central underlying element in small group conflict, teamwork, decision making, problem solving, normative behavior, roles, and leadership. * Systems theory--a key theoretical component of the text--equips students with an easy-to-understand conceptual framework for analysis and insights. * Lively photos and cartoons bring chapter concepts to life.

Teams That Work: The Seven Drivers of Team Effectiveness

by Scott Tannenbaum Eduardo Salas

In the modern workplace, employees collaborate. Managers are expected to be effective team leaders and employees are expected to be valued teammates. But many teams struggle. Being part of a struggling team can be unpleasant, but it can also hurt your career and waste company resources. <P><P> In Teams That Work, Scott Tannenbaum and Eduardo Salas present the seven drivers of team effectiveness and the clearest recommendations on what really makes teams great. Applying the lessons they've learned from working with high-stakes, high-risk team situations to any kind of organization, they will dispel some of the most enduring myths (e.g., can you be both a star and a great team player?), feature the most useful psychological research, and share real-world illustrations of effective teams in action. Readers will find actionable, evidence-based tips for being an effective team leader, a great team member, a supportive senior leader, or an impactful consultant.

Reading Magic: Why Reading Aloud to Our Children Will Change Their Lives Forever

by Mem Fox

With passion and humor, Fox speaks of when, where, and why to read aloud and demonstrates how to read aloud to best effect and get the most out of a read-aloud session. She discusses the three secrets of reading, offers guidance on defining and choosing good books.

Tube: The Invention of Television

by David E. Fisher Marshall Jon Fisher

The colorful, definitive story of the inventors of television, the race for patents, and the vicious courtroom battles for markets. You're on Jeopardy, the category is popular science, and the answer is "In 1927 he transmitted the first image via an all-electronic TV system." If you don't know the question, you're not alone. In the half century since its commercial unveiling, television has become the undisputed master of communications media, revolutionizing the way postwar generations have viewed the world. Yet few know how television was created, who created it, or how it actually works. Tube is a riveting tale of technological and commercial adventure. Here is the story not of one mad scientist working alone in a laboratory but of a group of brilliant minds—iconoclasts with motivations that ranged from the idealistic zeal of invention to pure greed, each keeping an eye on the others in the race for fortune and glory. Here, too, is the progress of an invention—from laboratory prototypes that drew public laughter to the legal warfare for control of what would become an enormous market power. With devilish character sketches, compelling stories, and engaging, accessible scientific explanations, authors David E. Fisher and Marshall Jon Fisher take us through the advent of "living color" and beyond, concluding with a glance to the future of the medium and the impact of recent digital technologies.

The Speaker's Handbook (5th Edition)

by Jo Sprague Douglas Stuart

This handbook will help students and professionals improve their public speaking skills. The handbook provides 30 stand-alone chapters on principles and provides examples and exercises on issues commonly confronted in preparing and delivering a speech. Sprague is affiliated with San Jose State University. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)

The Harcourt Brace Guide to Documentation and Writing in the Disciplines (4th edition)

by Laurie G. Kirszner Stephen R. Mandell

Preparing to write for research; developing an argument; writing in the humanities, social sciences, natural sciences, and business; overview of documentation styles for books and articles

Speech for Effective Communication

by Rudolph F. Verderber

Speech For Effective Communication is divided into 6 units, which are further divided into 22 chapters. Unit 1, containing Chapters 1-5, presents basic speech communication skills. Chapter 1 introduces the field of speech communication. Chapters 2 and 3 acquaint you with the concepts of verbal and nonverbal communication. Chapter 4 covers the vocalization process, and Chapter 5 introduces listening skills. Unit 2, containing Chapters 6-8, presents interpersonal communication skills, including making introductions, giving and receiving directions, using the telephone, engaging in conversations, and taking part in job and college interviews. Unit 3, containing Chapters 9-13, presents public speaking skills. Chapters 9-11 cover speech preparation skills; Chapter 12 discusses diction and effective word choice; and Chapter 13 introduces methods and skills for delivering speeches. Unit 4, containing Chapters 14-16, applies the information presented in Unit 3 to the development of three basic kinds of speeches: informative speech, process speech, and persuasive speech. Unit 5, containing Chapters 17-19, presents group communication skills. Chapter 17 covers group discussion; Chapter 18 introduces debate; and Chapter 19 discusses parliamentary procedure. Unit 6, containing Chapters 20-22, presents the performing arts, including oral interpretation, theater, and radio and television. Following these chapters are an appendix of speeches, a glossary of vocabulary terms, and the index.

Warriner's English Grammar and Composition Liberty Edition, First Course

by John E. Warriner

This textbook will be a valuable aid in your study of English. In it you will find an explanation of how the language works, which is something you need to understand if you are to learn to express yourself correctly and effectively. You will find exercises and writing assignments that you need for practice. The book will teach you the difference between an effective sentence and an ineffective one, between strong writing and weak writing. You will learn to express yourself in correct, clear and interesting English.

Now I'm Catching On: My Life On and Off the Air

by Stephen Brunt Bob Cole

Hockey's most famous voice, now in his own words.If you are a hockey fan, you know Bob Cole's legendary voice. He has done the play-by-play for some of hockey's best-remembered games, including the Summit Series, Canada's gold-medal game in Salt Lake City, and twenty years of Stanley Cup finals. The infectious excitement in his voice, his boyish love of the game, and his uncanny ability to anticipate the play have earned him the affection of generations of fans, induction into the Hall of Fame, and the unofficial title of best hockey broadcaster ever. Now, for the first time, readers will see Cole at the centre of the story rather than watching it from the broadcast booth. We meet the young man growing up in Newfoundland in the years before it joins Canada. We see him talk his way into Foster Hewitt's office and into his first job. And of course we see some of the most cherished players in the game backstage: on the plane back from Russia in 1972, rubbing elbows with Bobby Orr; in the hallway on the old Montreal Forum, running into Jean Beliveau; meeting young players like Steve Stamkos, who grew up listening to him on Hockey Night in Canada. Written with the expert help of massively bestselling author and respected broadcaster Stephen Brunt, these stories come to life with the charm and detail of a conversation with Cole. They sound like Cole. No one has been closer to the game over the years than Cole, and no one is more closely associated with all we love about the game than the man whose eyes we've seen it though. Now we will see so much more through those same eyes and in that unforgettable voice.

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