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Saving Community Journalism
by Penelope Muse AbernathyAmerica's community newspapers have entered an age of disruption. Towns and cities continue to need the journalism and advertising so essential to nurturing local identity and connection among citizens. But as the business of newspaper publishing collides with the digital revolution, and as technology redefines consumer habits and the very notion of community, how can newspapers survive and thrive? In Saving Community Journalism, veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue. Examining experiences at a wide variety of community papers--from a 7,000-circulation weekly in West Virginia to a 50,000-circulation daily in California and a 150,000-circulation Spanish-language weekly in the heart of Chicago--Saving Community Journalism is designed to help journalists and media-industry managers create and implement new strategies that will allow them to prosper in the twenty-first century. Abernathy's findings will interest everyone with a stake in the health and survival of local media.
Mixing and Unmixing Languages: Romani Multilingualism in Kosovo (Routledge Studies in Language and Identity)
by Amelia AbercrombieMixing and Unmixing Languages uses the politics and practices of language to understand social hierarchies and social change in a post-conflict and post-socialist context. The book focuses on Roma in Prizren, Kosovo, where the author conducted long-term ethnographic fieldwork, using language learning as a central method. Shifts in language practices among this highly multilingual group have reflected the demise of Yugoslav socialism, the rise of ethno-nationalist politics and conflict, and the post-war reversal of power relations in Kosovo. Roma in Prizren nostalgically narrate a past of cosmopolitanism and employment in contrast to the present. Their position today is complex: while they stress their relative integration, this position is fragile in the face of nationalist politics and imported neoliberal economic policies. Within this context, Roma NGO workers have found an economic niche working on projects to protect multiculturalism and minorities, funded by international aid agencies, centred on Romani language. This book discusses the historical trajectory and current configurations of a Romani organisation in the town, the standardisation of Romani and the hierarchical organisation of linguistic forms and language learning, the self-representation of Roma and the ‘gypsy’ image through Romani-language drama, and attitudes to purism, mixing and cosmopolitanism. Mixing and Unmixing Languages is suitable for academics and students in the areas of linguistic anthropology and linguistic ethnography, Romani studies, South-East European studies and sociolinguistics.
Dynamic and Seamless Integration of Production, Logistics and Traffic
by Eberhard Abele Manfred Boltze Hans-Christian PfohlThis book contributes a basic framework for and specific insights into interdisciplinary connections between production, logistics, and traffic subsystems. The book is divided into two parts, the first of which presents an overview of interdisciplinarity in value-added networks and freight traffic. This includes an introduction to the topic and a description of an integrated framework of production, logistics, and traffic. Furthermore, it describes the barriers and challenges of interdisciplinary decision-making and project management. In turn, the second part presents domain-specific perspectives on interdisciplinary decision support, exploring domain-specific challenges of interdisciplinary interfaces and requirements for management methods and instruments from the standpoint of production management, logistics management, traffic management, and information technologies.
Propagation Engineering in Wireless Communications
by Ali Abedi Abdollah Ghasemi Farshid GhasemiPropagation Engineering in Wireless Communications covers the basic principles needed for understanding of radiowaves propagation for common frequency bands used in radio-communications. This book includes descriptions of new achievements and new developements in propagation models for wireless communication. The book is intended to bridge the gap between the theoretical calculations and approaches to the applied procedures needed for radio links design in a proper manner. The authors intention is to emphasize propagation engineering by giving sufficient fundamental information and then going on to explain the use of basic principles together with technical achievements in this field.
Al-Jazeera’s “Double Standards” in the Arab Spring: A Peace Journalism Analysis (2011-2021)
by Zainab Abdul-NabiThis book finds that Al-Jazeera’s coverage of Bahrain and Syria has conformed with Qatar’s foreign policy, throughout the last decade (2011-2021). Al-Jazeera Arabic adopted Qatar’s “double standards” policy in both countries in the beginning of the Arab Spring, framing Bahrain’s protests as a “sectarian movement,” while depicting the Syrian armed conflict as a legitimate “revolution” (2011-2013). The book observes that when ties between Qatar and Bahrain worsened during the 2017 Gulf crisis, Al-Jazeera Arabic has shifted its coverage from being “pro-Bahraini regime” to “pro-protesters,” focusing on violations and giving voice to activists (2014-2021). The book concludes that the lack of “Peace Journalism” framing in Al-Jazeera’s coverage of Bahrain’s uprising and Syria’s chemical weapons attacks has represented “claims” as “facts,” and justified military action against Syria. It also reveals distinctive differences between Al-Jazeera Arabic and English, with the former lacking “objective reporting standards,” and using more sectarian language than the latter.
Translation in the Arab World: The Abbasid Golden Age (Translation Studies in Translation)
by Adnan K. AbdullaThe Translation Movement of the Abbasid Period, which lasted for almost three hundred years, was a unique event in world history. During this period, much of the intellectual tradition of the Greeks, Persians, and Indians was translated into Arabic—a language with no prior history of translation or of science, medicine, or philosophy. This book investigates the cultural and political conflicts that translation brought into the new Abbasid state from a sociological perspective, treating translation as a process and a product. The opening chapters outline the factors involved in the initiation and cessation of translational activity in the Abbasid period before dealing in individual chapters with important events in the Translation Movement, such as the translation of Aristotle’s Poetics into Arabic, Abdullah ibn al-Muqaffa’s seminal translation of the Indian/Persian Kalilah wa Dimna into Arabic and the translation of scientific texts. Other chapters address the question of whether the Abbasids had a theory of translation and why, despite three hundred years of translation, not a single poem was translated into Arabic. The final chapter deals with the influence of translation during this period on the Arabic language. Offering new readings of many issues that are associated with that period, informed by modern theories of translation, this is key reading for scholars and researchers in Translation Studies, Oriental and Arab Studies, Book History and Cultural History.
The Vulnerability Workbook: Embrace Fear, Set Boundaries, and Find the Courage to Live Greatly
by Anouare AbdouA Simon & Schuster eBook. Simon & Schuster has a great book for every reader.
LTE, LTE-Advanced and WiMAX
by Abd-Elhamid M. Taha Najah Abu Ali Hossam S. HassaneinA concise introduction to IMT-Advanced Systems, including LTE-Advanced and WiMAXThere exists a strong demand for fully extending emerging Internet services, including collaborative applications and social networking, to the mobile and wireless domain. Delivering such services can be possible only through realizing broadband in the wireless. Two candidate technologies are currently competing in fulfilling the requirements for wireless broadband networks, WiMAX and LTE. At the moment, LTE and its future evolution LTE-Advanced are already gaining ground in terms of vendor and operator support. Whilst both technologies share certain attributes (utilizing Orthogonal Frequency Division Multiple Access (OFDMA) in downlink, accommodating smart antennas and full support for IP-switching, for example), they differ in others (including uplink technology, scheduling, frame structure and mobility support). Beyond technological merits, factors such as deployment readiness, ecosystem maturity and migration feasibility come to light when comparing the aptitude of the two technologies.LTE, LTE-Advanced and WiMAX: Towards IMT-Advanced Networks provides a concise, no-nonsense introduction to the two technologies, covering both interface and networking considerations. More critically, the book gives a multi-faceted comparison, carefully analyzing and distinguishing the characteristics of each technology and spanning both technical and economic merits. A "big picture" understanding of the market strategies and forecasts is also offered.Discusses and critically evaluates LTE, LTE-Advanced and WiMAX (Legacy and Advanced)Gives an overview of the principles and advances of each enabling technologyOffers a feature-by-feature comparison between the candidate technologiesIncludes information which appeals to both industry practitioners and academicsProvides an up-to-date report on market and industry status
Translation between English and Arabic: A Textbook for Translation Students and Educators
by Noureldin AbdelaalThis textbook provides a comprehensive resource for translation students and educators embarking on the challenge of translating into and out of English and Arabic. Combining a solid basis in translation theory with examples drawn from real texts including the Qu’ran, the author introduces a number of the problems and practical considerations which arise during translation between English and Arabic, equipping readers with the skills to recognise and address these issues in their own work through practical exercises. Among these considerations are grammatical, semantic, lexical and cultural problems, collocations, idioms and fixed expressions. With its coverage of essential topics including culturally-bound terms and differences, both novice and more experienced translators will find this book useful in the development of their translation practice.
Security and Privacy in Smart Grid (SpringerBriefs in Electrical and Computer Engineering)
by Asmaa Abdallah Xuemin ShenThis SpringerBrief addresses the main security concerns for smart grid, e.g., the privacy of electricity consumers, the exchanged messages integrity and confidentiality, the authenticity of participated parties, and the false data injection attacks. Moreover, the authors demonstrate in detail the various proposed techniques to secure the smart grid’s different communication networks and preserve the privacy of the involved. Over many years, power grid has generated electricity from central generators and distributed it in one direction from the generation stations to end-users; also, information is one directional so that the grid’s control center doesn’t get enough information about customers’ requirements and consequently can’t prevent electricity losses. So, the electricity grid is merged with information and communication technology to form smart grid. The main target of this incorporation is to connect different parties of power grid to exchange information about grid conditions and customers’ requirements, and consequently, improve the reliability and efficiency of electricity generation and distribution. That upgrade of the power grid exposes it to the cyber security threats that the communication networks suffer from, such as malicious attacks to forge the electricity consumption readings or price, extract personal information for residential consumers, such as daily habits and life style, or attack some grid’s resources and equipment availability using denial-of-service attacks. Also, novel threats are introduced in smart grid due to the power grid nature, such as false data injection attack, in which the adversary compromises several measurement units and injects false information about the grid conditions that mislead the grid’s control center to make wrong decisions for the grid and consequently impact on its stability and efficiency.
Learning Drupal 8
by Nick Abbott Richard JonesIf you want to learn to use Drupal 8 for the first time, or you are transitioning over from a previous version of Drupal, this is the book for you. No knowledge of PHP, MySQL, or HTML is assumed or required
Fairyland: A Memoir of My Father
by Alysia AbbottFinalist for a Lambda Literary Award and a San Francisco Chronicle Best Book of the Year In this vibrant memoir, Alysia Abbott recounts growing up in 1970s San Francisco with Steve Abbott, a gay, single father during an era when that was rare. Reconstructing their time together from a remarkable cache of Steve’s writings, Alysia gives us an unforgettable portrait of a tumultuous, historic period in San Francisco as well as an exquisitely moving account of a father’s legacy and a daughter’s love.
Rhetoric and Social Relations: Dialectics of Bonding and Contestation (Studies in Rhetoric and Culture #8)
by Jon Abbink Shauna LaToskyThis volume explores the constitutive role of rhetoric in socio-cultural relations, where discursive persuasion is so important, and contains both theoretical chapters as well as fascinating examples of the ambiguities and effects of rhetoric used (un)consciously in social praxis. The elements of power, competition and political persuasion figure prominently. It is an accessible collection of studies, speaking to common issues and problems in social life, and shows the heuristic and often explanatory value of the rhetorical perspective.
Text und Konzeption im Content Marketing: Alle wichtigen Grundlagen für Print, Web, Corporate Blogs und Social Media (essentials)
by Sandro AbbateIn diesem essential erfahren Sie alle wichtigen Grundlagen der Text- und Konzeptentwicklung f#65533;r eine Content-Marketing-Strategie. Der Autor beschreibt die erfolgsentscheidenden Stellschrauben, die Sie beachten m#65533;ssen und in die Sie ausreichend Zeit investieren sollten: von der vorab zu leistenden Denkarbeit, #65533;ber die strukturierte Konzeptentwicklung, bis hin zur optimalen Textarbeit f#65533;r Webtexte. Abgerundet wird dieser Band durch Interviews mit renommierten Experten und Erfolgsbeispielen aus der Praxis.
Shepherding UxVs for Human-Swarm Teaming: An Artificial Intelligence Approach to Unmanned X Vehicles (Unmanned System Technologies)
by Hussein A. Abbass Robert A. HunjetThis book draws inspiration from natural shepherding, whereby a farmer utilizes sheepdogs to herd sheep, to inspire a scalable and inherently human friendly approach to swarm control. The book discusses advanced artificial intelligence (AI) approaches needed to design smart robotic shepherding agents capable of controlling biological swarms or robotic swarms of unmanned vehicles. These smart shepherding agents are described with the techniques applicable to the control of Unmanned X Vehicles (UxVs) including air (unmanned aerial vehicles or UAVs), ground (unmanned ground vehicles or UGVs), underwater (unmanned underwater vehicles or UUVs), and on the surface of water (unmanned surface vehicles or USVs). This book proposes how smart ‘shepherds’ could be designed and used to guide a swarm of UxVs to achieve a goal while ameliorating typical communication bandwidth issues that arise in the control of multi agent systems. The book covers a wide range of topics ranging from the design of deep reinforcement learning models for shepherding a swarm, transparency in swarm guidance, and ontology-guided learning, to the design of smart swarm guidance methods for shepherding with UGVs and UAVs. The book extends the discussion to human-swarm teaming by looking into the real-time analysis of human data during human-swarm interaction, the concept of trust for human-swarm teaming, and the design of activity recognition systems for shepherding.Presents a comprehensive look at human-swarm teaming;Tackles artificial intelligence techniques for swarm guidance;Provides artificial intelligence techniques for real-time human performance analysis.
Guessing Random Additive Noise Decoding: A Hardware Perspective
by Syed Mohsin Abbas Marwan Jalaleddine Warren J. GrossThis book gives a detailed overview of a universal Maximum Likelihood (ML) decoding technique, known as Guessing Random Additive Noise Decoding (GRAND), has been introduced for short-length and high-rate linear block codes. The interest in short channel codes and the corresponding ML decoding algorithms has recently been reignited in both industry and academia due to emergence of applications with strict reliability and ultra-low latency requirements . A few of these applications include Machine-to-Machine (M2M) communication, augmented and virtual Reality, Intelligent Transportation Systems (ITS), the Internet of Things (IoTs), and Ultra-Reliable and Low Latency Communications (URLLC), which is an important use case for the 5G-NR standard. GRAND features both soft-input and hard-input variants. Moreover, there are traditional GRAND variants that can be used with any communication channel, and specialized GRAND variants that are developed for a specific communication channel. This book presents a detailed overview of these GRAND variants and their hardware architectures. The book is structured into four parts. Part 1 introduces linear block codes and the GRAND algorithm. Part 2 discusses the hardware architecture for traditional GRAND variants that can be applied to any underlying communication channel. Part 3 describes the hardware architectures for specialized GRAND variants developed for specific communication channels. Lastly, Part 4 provides an overview of recently proposed GRAND variants and their unique applications.This book is ideal for researchers or engineers looking to implement high-throughput and energy-efficient hardware for GRAND, as well as seasoned academics and graduate students interested in the topic of VLSI hardware architectures. Additionally, it can serve as reading material in graduate courses covering modern error correcting codes and Maximum Likelihood decoding for short codes.
From Terrorism to Television: Dynamics of Media, State, and Society in Pakistan
by Qaisar AbbasThis book unpacks the media dynamics within the socio-cultural, political, and economic context of Pakistan. It provides an in-depth, critical, and scholarly discussion of contemporary issues such as media, state, and democracy in Pakistan; freedom of expression in Pakistani journalism; Balochistan as a blind spot in mainstream newspapers; media control by state institutions; women and media discourses; TV talk shows and coverage of Kashmir; feminist narrative and media images of Malala Yousufzai and Mukhtaran Mai; jihad on screen; and Osama bin Laden’s death on screen, to understand the relation between media and terrorism. The book covers diverse media types including TV, radio, newspapers, print media, films, documentary, stage performance, and social media. Detailed, interdisciplinary, analytical, and with original perspectives from journalists as well as academics, this volume will be useful to scholars and researchers of media studies, Pakistan studies, politics and international affairs, military and terrorism studies, journalism and communication studies, and South Asian studies. It will also interest general readers, policy makers, and those interested in global journalism, mass media, and freedom of expression.
Fog Computing: Theory and Practice (Wiley Series on Parallel and Distributed Computing)
by Assad Abbas Samee U. Khan Albert Y. ZomayaSummarizes the current state and upcoming trends within the area of fog computing Written by some of the leading experts in the field, Fog Computing: Theory and Practice focuses on the technological aspects of employing fog computing in various application domains, such as smart healthcare, industrial process control and improvement, smart cities, and virtual learning environments. In addition, the Machine-to-Machine (M2M) communication methods for fog computing environments are covered in depth. Presented in two parts—Fog Computing Systems and Architectures, and Fog Computing Techniques and Application—this book covers such important topics as energy efficiency and Quality of Service (QoS) issues, reliability and fault tolerance, load balancing, and scheduling in fog computing systems. It also devotes special attention to emerging trends and the industry needs associated with utilizing the mobile edge computing, Internet of Things (IoT), resource and pricing estimation, and virtualization in the fog environments. Includes chapters on deep learning, mobile edge computing, smart grid, and intelligent transportation systems beyond the theoretical and foundational concepts Explores real-time traffic surveillance from video streams and interoperability of fog computing architectures Presents the latest research on data quality in the IoT, privacy, security, and trust issues in fog computing Fog Computing: Theory and Practice provides a platform for researchers, practitioners, and graduate students from computer science, computer engineering, and various other disciplines to gain a deep understanding of fog computing.
Cloud Management and Security
by Imad M. AbbadiWritten by an expert with over 15 years’ experience in the field, this book establishes the foundations of Cloud computing, building an in-depth and diverse understanding of the technologies behind Cloud computing. In this book, the author begins with an introduction to Cloud computing, presenting fundamental concepts such as analyzing Cloud definitions, Cloud evolution, Cloud services, Cloud deployment types and highlighting the main challenges. Following on from the introduction, the book is divided into three parts: Cloud management, Cloud security, and practical examples. Part one presents the main components constituting the Cloud and federated Cloud infrastructure (e.g., interactions and deployment), discusses management platforms (resources and services), identifies and analyzes the main properties of the Cloud infrastructure, and presents Cloud automated management services: virtual and application resource management services. Part two analyzes the problem of establishing trustworthy Cloud, discusses foundation frameworks for addressing this problem – focusing on mechanisms for treating the security challenges, discusses foundation frameworks and mechanisms for remote attestation in Cloud and establishing Cloud trust anchors, and lastly provides a framework for establishing a trustworthy provenance system and describes its importance in addressing major security challenges such as forensic investigation, mitigating insider threats and operation management assurance. Finally, part three, based on practical examples, presents real-life commercial and open source examples of some of the concepts discussed, and includes a real-life case study to reinforce learning – especially focusing on Cloud security. Key Features • Covers in detail two main aspects of Cloud computing: Cloud management and Cloud security • Presents a high-level view (i.e., architecture framework) for Clouds and federated Clouds which is useful for professionals, decision makers, and students • Includes illustrations and real-life deployment scenarios to bridge the gap between theory and practice • Extracts, defines, and analyzes the desired properties and management services of Cloud computing and its associated challenges and disadvantages • Analyzes the risks associated with Cloud services and deployment types and what could be done to address the risk for establishing trustworthy Cloud computing • Provides a research roadmap to establish next-generation trustworthy Cloud computing • Includes exercises and solutions to problems as well as PowerPoint slides for instructors
You are the Explorer
by Nathan AasengDiscusses the decisions faced by such explorers as Christopher Columbus, James Cook, Samuel de Champlain, and Robert Scott, offers options these men needed to consider, and analyzes the courses of action they chose.
Appeal to Reason: 25 Years In These Times
by Craig Aaron Robert W. McChesney James Weinstein<P>In These Times, the national, biweekly magazine of news and opinion, has provided groundbreaking coverage of the labor movement, the environment, feminism, grassroots politics, minority communities, and the media for twenty-five years. Filled with new writing commissioned specially for this anniversary volume, images, and text highlights of the last quarter-century in the magazine, Appeal to Reason: The First 25 Years of In These Times showcases contributors to the magazine like Noam Chomsky, David Brower, and Alice Walker, to name just a few. <P>But it also asks an important question: Where do we go from here? For answers, Appeal to Reason turns to more than twenty leading progressive writers—including Barbara Ehrenreich, Juan Gonzalez, Salim Muwakkil, and Robert W. McChesney—who take a fresh look at the lessons of the past and suggest directions for the future. Exploring issues ranging from globalization and criminal justice to the environment and culture, Appeal to Reason lays a political and intellectual foundation for the debates, discussions, and movements of the next twenty-five years.
Real Feature Writing (Routledge Communication Ser.)
by Abraham AamidorReal Feature Writing emphasizes story shape and structure by illustrating several distinct types of feature and non-fiction stories, all drawn from the real world. Author Abraham Aamidor presents a collection of distinct non-deadline story types (profile, trend, focus, advocacy, and more), providing an introduction to each story type, a full-text example, a critical analysis of the example, and clear directions for producing similar stories. In this second edition, Aamidor and his guest contributors (all with real-world journalistic experience) demonstrate in clear, honest language how to write features. New for this edition are:*updated examples of feature writing, integrated throughout the text;*a chapter on ethical journalism, which takes a critical look at propaganda;*a chapter on international perspectives, including coverage of issues in the Middle East;*chapters on research, freelancing, content editing, copyediting, and literary journalism.This text is appropriate for upper-level journalism students, and will be a valuable resource for freelance writers and young working journalists needing guidance on writing features.
Rewriting Narratives in Egyptian Theatre: Translation, Performance, Politics (Routledge Advances in Theatre & Performance Studies)
by Sirkku Aaltonen Areeg IbrahimThis study of Egyptian theatre and its narrative construction explores the ways representations of Egypt are created of and within theatrical means, from the 19th century to the present day. Essays address the narratives that structure theatrical, textual, and performative representations and the ways the rewriting process has varied in different contexts and at different times. Drawing on concepts from Theatre and Performance Studies, Translation Studies, Cultural Studies, Postcolonial Studies, and Diaspora Studies, scholars and practitioners from Egypt and the West enter into dialogue with one another, expanding understanding of the different fields. The articles focus on the ways theatre texts and performances change (are rewritten) when crossing borders between different worlds. The concept of rewriting is seen to include translation, transformation, and reconstruction, and the different borders may be cultural and national, between languages and dramaturgies, or borders that are present in people’s everyday lives. Essays consider how rewritings and performances cross borders from one culture, nation, country, and language to another. They also study the process of rewriting, the resulting representations of foreign plays on stage, and representations of the Egyptian revolution on stage and in Tahrir Square. This assessment of the relationship between theatre practices, exchanges, and rewritings in Egyptian theatre brings vital coverage to an undervisited area and will be of interest to developments in theatre translation and beyond.
Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
by Jennifer Aaker Naomi BagdonasAnyone—even you!—can learn how to harness the power of humor in business (and life), based on the popular class at Stanford's Graduate School of Business. &“The ultimate guide to using the magical power of funny as a tool for leadership and a force for good.&”—Daniel H. Pink, #1 New York Times bestselling author of When and DriveThere exists a mistaken belief in today&’s corporate world: that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that humor can be one of the most powerful tools we have for accomplishing serious things. Studies show that humor makes us appear more competent and confident, strengthens relationships, unlocks creativity, and boosts our resilience during difficult times. Plus, it fends off a permanent and unsightly frown known as &“resting boss face.&”Top executives are in on the secret: 98 percent prefer employees with a sense of humor, and 84 percent believe that these employees do better work. But even for those who intuitively understand humor&’s power, few know how to wield it with intention. As a result, humor is vastly underleveraged in most workplaces today, impacting our performance, relationships, and health.That&’s why Jennifer Aaker and Naomi Bagdonas teach the popular course Humor: Serious Business at the Stanford Graduate School of Business, where they help some of the world&’s most hard-driving, blazer-wearing business minds build levity into their organizations and lives. In Humor, Seriously, they draw on findings by behavioral scientists, world-class comedians, and inspiring business leaders to reveal how humor works and—more important—how you can use more of it, better.Aaker and Bagdonas unpack the theory and application of humor: what makes something funny and how to mine your life for material. They show how to use humor to make a strong first impression, deliver difficult feedback, persuade and motivate others, and foster cultures where levity and creativity can thrive—not to mention, how to keep it appropriate and recover if you cross a line.President Dwight David Eisenhower once said, &“A sense of humor is part of the art of leadership, of getting along with people, of getting things done.&” If Dwight David Eisenhower, the second least naturally funny president ever (after Franklin Pierce), thought humor was necessary to win wars, build highways, and warn against the military-industrial complex, then you might consider learning it too.Seriously.
Creating Signature Stories: Strategic Messaging that Persuades, Energizes and Inspires
by David AakerStories are orders of magnitude which are more effective than facts at achieving attention, persuading, being remembered, and inspiring involvement. Signature stories—intriguing, authentic, and involving narratives—apply the power of stories to communicate a strategic message. Marketing professionals, coping with the digital revolution and the need to have their strategic message heard internally and externally, are realizing that a digital strategy revolves around content and that content is stories.Creating Signature Stories shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories and leverage them over time. With case studies built into every chapter, organizations will realize the power of storytelling to energize readers, gain visibility, persuade audiences, and inspire action.