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Am I Getting Paid for This?
by Betty RollinWhen Betty Rollin graduated from college in the late 1950s, she couldn't find a husband and she didn't want to be a secretary. So, in the days before women's liberation, she started a career--or, as she puts it, "fell into--then groped my way in and out of--three careers."Am I Getting Paid For This? is a love story about work by the author of First, You Cry. It is the part funny, part not-so-funny story of her three careers--first acting, then writing, then television news broadcasting at NBC--and what work itself came to mean to Betty Rollin. Recreating the confusion and unhappiness as well as the considerable glitter of it all, Betty tells us how it felt to make the audition rounds; how she landed editing jobs at Vogue and then at Look, where her "star beat" found her hunting the Real Doris Day and trying not to doze in Dean Martin's golf cart; how it felt to wake up one morning as a network correspondent for NBC News--not entirely (some would say not even remotely) equipped to handle that job, but a quick study. Yet even the glamour and the unexpected triumphs did not prepare her for the realization that work had become the central focus of her life. And like many women before and since, she was both surprised and alarmed to find herself "feeling things like passion and excitement in what seemed to be the wrong room--the office."Am I Getting Paid For This? is a book for women of all ages, who will warm to this charming, smart, and funny woman who for the longest time didn't know where she was headed, but who finally found her way, with thanks to--as she puts it--"need, nerve, and a few kind friends."Betty Rollin is a writer and an award-winning journalist. A former correspondent for NBC News, she now contributes reports of PBS's "Religion and Ethics Newsweekly." Once a writer and editor for both Vogue and Look magazines, she has written for many national publication, including The New York Times. She is the bestselling author of six previous books, including First, You Cry, Last Wish, and Here's the Bright Side: Of Failure, Fear, Cancer, Divorce, and Other Bum Raps. She lives in New York City with her husband, a mathematician.
Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA Communication Series)
by Daniel Riff Stephen Lacy Frederick FicoAnalyzing Media Messages is a primer for learning the technique of systematic, quantitative analysis of communication content. Rich with examples of recent and classic applications, it provides solutions to problems encountered in conducting content analysis, and it is written so that students can readily understand and apply the techniques. This thoroughly revised third edition includes current and engaging examples for today's students, in addition to a number of historically important cases. It emphasizes communication of visual imagery and studies of advertising content. Resources on the book’s companion website provide additional materials for students and instructors, including existing protocols, web links, and a bibliography of content analysis methods articles. This volume is intended for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass media fields, political science, and other social and behavioral sciences.
Announcer (Earning $50,000 - $100,000 with a High S)
by Christie MarloweFor many high school graduates, college is a way to get ahead, but going to college is not the only way for young adults to succeed. Many people choose to enter the workforce after high school to start earning money and gaining experience right away. These motivated young workers can have rewarding jobs without ever having to earn a 4-year college degree. If you're interested in radio or television and don't know that you want to--or can--go to college, a career as an announcer might be right for you. Young people need only a high school diploma or equivalent to start working as an announcer--and they can eventually earn more than $50,000 a year. In Announcers, you'll learn how to start a career in this field and what you need to succeed. Find out about the prospects for announcers in the future, how much announcers can make each year, and whether your path to success includes a career as an announcer.
Another Great Day at Sea: Life Aboard the USS George H.W. Bush
by Geoff DyerFrom a writer "whose genre-jumping refusal to be pinned down [makes him] an exemplar of our era" (NPR), a new book that confirms his power to astound readers. As a child Geoff Dyer spent long hours making and blotchily painting model fighter planes. So the adult Dyer jumped at the chance of a residency aboard an aircraft carrier. Another Great Day at Sea chronicles Dyer's experiences on the USS George H.W. Bush as he navigates the routines and protocols of "carrier-world," from the elaborate choreography of the flight deck through miles of walkways and hatches to kitchens serving meals for a crew of five thousand to the deafening complexity of catapult and arresting gear. Meeting the Captain, the F-18 pilots and the dentists, experiencing everything from a man-overboard alert to the Steel Beach Party, Dyer guides us through the most AIE (acronym intensive environment) imaginable. A lanky Englishman (could he really be both the tallest and the oldest person on the ship?) in a deeply American world, with its constant exhortations to improve, to do better, Dyer brilliantly records the daily life on board the ship, revealing it to be a prism for understanding a society where discipline and conformity, dedication and optimism, become forms of self-expression. In the process it becomes clear why Geoff Dyer has been widely praised as one of the most original--and funniest--voices in literature. Another Great Day at Sea is the definitive work of an author whose books defy definition.From the Hardcover edition.
Applied Crisis Communication and Crisis Management: Cases and Exercises
by Timothy CoombsDesigned to give students and public relations professionals the knowledge and skills they need to become successful crisis managers, Applied Crisis Communication and Crisis Management: Cases and Exercises by W. Timothy Coombs, includes a wide range of cases that explore crisis communication and management in action using a practical approach. In the first two chapters, the author introduces key theories and principles in crisis communication, which students apply by analyzing 17 cases drawn from recent headlines. Cases are explored from pre-crisis, mid-crisis, and post-crisis communication perspectives, and include a range of predominant crisis scenarios from product recalls to lawsuits to environmental disasters.
The Art of Asking: How I learned to stop worrying and let people help
by Amanda PalmerREDISCOVER THE FORGOTTEN ART OF ASKING IN THIS NEW YORK TIMES BESTSELLING BOOK 'Amanda Palmer joyfully shows a generation how to change their lives' Caitlin Moran'To read Amanda Palmer's remarkable memoir about asking and giving is to tumble headlong into her world' Elizabeth Gilbert'The Art of Asking is a book about cultivating trust and getting as close as possible to love, vulnerability, and connection. Uncomfortably close. Dangerously close. Beautifully close' Brene BrownImagine standing on a box in the middle of a busy city, dressed as a white-faced bride, and silently using your eyes to ask people for money. Or touring Europe in a punk cabaret band, and finding a place to sleep each night by reaching out to strangers on Twitter. For Amanda Palmer, actions like these have gone beyond satisfying her basic needs for food and shelter - they've taught her how to turn strangers into friends, build communities, and discover her own giving impulses. And because she had learned how to ask, she was able to go to the world to ask for the money to make a new album and tour with it, and to raise over a million dollars in a month.In the New York TImes bestseller The Art of Asking, Palmer expands upon her popular TED talk to reveal how ordinary people, those of us without thousands of Twitter followers and adoring fans, can use these same principles in our own lives.
The Art of Asking: How I learned to stop worrying and let people help
by Amanda Palmer'When we really see each other, we want to help each other' - Amanda PalmerImagine standing on a box in the middle of a busy city, dressed as a white-faced bride, and silently using your eyes to ask people for money. Or touring Europe in a punk cabaret band, and finding a place to sleep each night by reaching out to strangers on Twitter. For Amanda Palmer, actions like these have gone beyond satisfying her basic needs for food and shelter - they've taught her how to turn strangers into friends, build communities, and discover her own giving impulses. And because she had learned how to ask, she was able to go to the world to ask for the money to make a new album and tour with it, and to raise over a million dollars in a month.In The Art of Asking, Palmer expands upon her popular TED talk to reveal how ordinary people, those of us without thousands of Twitter followers and adoring fans, can use these same principles in our own lives.
Art of Editing, The (Subscription)
by L. Pinson James Brian S. BrooksThe Art of Editing continues to be the standard by which editing texts are judged, offering the most comprehensive and up-to-date discussion of editing available. Long viewed as the "classic" in the field of editing, The Art of Editing continues to evolve to meet the needs of today's students. In addition to a focus on traditional newspaper editing, the authors pay significant attention to the other areas in which students are increasingly finding jobs: online media, corporate magazines, broadcasting, public relations and advertising. The ninth edition of The Art of Editing details the major changes revolutionizing the media industry and prepares students to work in convergent environments, where skill in print, broadcast and online operations is essential.
The Art of Social Media: Power Tips For Power Users
by Guy Kawasaki Peg FitzpatrickBy now it's clear that whether you're promoting a business, a product, or yourself, social media is near the top of what determines your success or failure. And there are countless pundits, authors, and consultants eager to advise you. But there's no one quite like Guy Kawasaki, the legendary former chief evangelist for Apple and one of the pioneers of business blogging, tweeting, Facebooking, Tumbling, and much, much more. Now Guy has teamed up with Peg Fitzpatrick, who he says is the best social-media person he's ever met, to offer The Art of Social Media--the one essential guide you need to get the most bang for your time, effort, and money. With over one hundred practical tips, tricks, and insights, Guy and Peg present a bottom-up strategy to produce a focused, thorough, and compelling presence on the most popular social-media platforms. They guide you through steps to build your foundation, amass your digital assets, optimize your profile, attract more followers, and effectively integrate social media and blogging. For beginners overwhelmed by too many choices as well as seasoned professionals eager to improve their game, The Art of Social Media is full of tactics that have been proven to work in the real world. Or as Guy puts it, "great stuff, no fluff."
The Art of Social Selling: Finding And Engaging Customers On Twitter, Facebook, Linkedin, And Other Social Networks
by Shannon BelewSocial media platforms such as Facebook, Twitter, LinkedIn, and Pinterest are changing the way consumers make purchasing decisions . . . and tapping into these online communities has become a necessary part of any integrated sales strategy. Citing enlightening research and real-world examples, this smart, practical guide presents readers with a detailed methodology for growing sales and expanding their customer base using social media. Readers will learn how to: * Use content and conversations to build online relationships that transition to sales * Execute realistic sales strategies for each of the major social media platforms * Spot social media trends that may influence future buying behaviors * Sell online in B2B and B2C environments * Turn social shares (likes, favorites, +1s) into social sales * Set tangible goals * Use online tools and analytics to track social influencers and identify relevant conversations as they are happening Complete with a chapter dedicated to capturing mobile sales--a segment poised to explode as the adoption of smartphones and tablets grows--The Art of Social Selling is essential reading for every sales professional.
The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story
by John WalshCan you captivate an audience with your story?Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you&’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.
The Art of Storytelling: Easy Steps to Presenting an Unforgettable Story
by John WalshCan you captivate an audience with your story?Many of us would love to hold the attention of a crowd, a classroom, or just a group of our friends by telling them a great story. We have felt the pressure of a public presentation or the disappointment of telling a story that others ignore. We are ready to be heard, ready to captivate.In The Art of Storytelling, John Walsh takes us through the steps to presenting a compelling story—outlining the strategies that helped him move from stutterer to storyteller. This book will help any person with a story to share by walking you through all aspects of presentation . . . from what to do with your hands as you speak all the way to crafting a killer ending. Whether you&’re telling bedtime stories to your children or Bible stories to a congregation, this book will take your storytelling to a new level.
Artificial Cognition Architectures
by Shelli Friess John N. Carbone James CrowderThe goal of this book is to establish the foundation, principles, theory, and concepts that are the backbone of real, autonomous Artificial Intelligence. Presented here are some basic human intelligence concepts framed for Artificial Intelligence systems. These include concepts like Metacognition and Metamemory, along with architectural constructs for Artificial Intelligence versions of human brain functions like the prefrontal cortex. Also presented are possible hardware and software architectures that lend themselves to learning, reasoning, and self-evolution
AS & A2 Media Studies: The Essential Revision Guide For Aqa (Essentials)
by Antony Bateman Sarah Casey Benyahia Claire Mortimer Peter WallAS & A2 Media Studies: The Essential Revision Guide for AQA is a comprehensively updated new edition offering advice and guidance to help students pass AS and A2 Media Studies. Written by a team of experienced teachers and examiners, the book offers clear and engaging pathways through all the areas covered in the Media Studies curriculum, providing students with: • Revision Activities • Exam Tips and reminders • Definitions of key terms • Past paper questions • References to examiners reports. The authors also offer essential background information to help Media Studies students understand wider contexts and theoretical perspectives, as well as giving the lowdown on how exams are marked, how to manage self-study and approaching final examinations.
Asian Perspectives on the Development of Public Relations: Other Voices
by Tom WatsonThe National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This first book in the series focuses on Asia and Australasia.
Assassins, Eccentrics, Politicians, and Other Persons of Interest: Fifty Pieces from the Road
by Curtis WilkieWriting as a newspaper reporter for nearly forty years, Curtis Wilkie covered eight presidential campaigns, spent years in the Middle East, and traveled to a number of conflicts abroad. However, his memory keeps turning home and many of his most treasured stories transpire in the Deep South. He called his native Mississippi, “the gift that keeps on giving.” For Wilkie, it represented a trove of rogues and racists, colorful personalities and outlandish politicians who managed to thrive among people otherwise kind and generous. Assassins, Eccentrics, Politicians, and Other Persons of Interest collects news dispatches and feature stories from the author during a journalism career that began in 1963 and lasted until 2000. As a young reporter for the Clarksdale Press Register, he wrote many articles that dealt with the civil rights movement, which dominated the news in the Mississippi Delta during the 1960s.Wilkie spent twenty-six years as a national and foreign correspondent for the Boston Globe. One of the original “Boys on the Bus” (the title of a best-selling book about journalists covering the 1972 presidential campaign), he later wrote extensively about the winning races of two southern Presidents, Jimmy Carter and Bill Clinton. Wilkie is known for stories reported deeply, rife with anecdotes, physical descriptions, and important background details. He writes about the notorious, such as the late Hunter S. Thompson, as well as more anonymous subjects whose stories, in his hands, have enduring interest. The anthology collects pieces about several notable southerners: Ross Barnett; Byron De La Beckwith and Sam Bowers; Billy Carter; Edwin Edwards and David Duke; Trent Lott; and Charles Evers. Wilkie brings a perceptive eye to people and events, and his eloquent storytelling represents some of the best journalistic writing.
The Attention Complex
by Kenneth RogersOver the past two decades in the United States, a profound reorientation of human attention has taken shape. This book addresses the recent cultural anxiety about attention as a way of negotiating a crisis of the self that is increasingly managed, mediated, and controlled by technologies.
Audiencia con el diablo: Retrato de una Epoca de Politica, Periodismo y Poder
by Víctor Hugo MoralesUn retrato vivo, urgente pero bien pensado, de la época que nos tocavivir. ¿Por qué un empresario de la comunicación se atreve a denunciar a un periodista? ¿De qué manera puede entenderse que el dueño de un multimedios que se define como independiente, y que se dice defensor de la libertad de expresión, pretenda silenciar a un comunicador? El 8 de agosto de 2013 Héctor Magnetto, CEO del Grupo Clarín, debía verse cara a cara con Víctor Hugo Morales, a quien había denunciado ante la justicia. Aunque el encuentro entre ellos, en verdad, no se produjo, la situación reflejó como pocas el estado actual en materia de medios de comunicación. El 12 de junio de 1989 cambió la historia argentina. En La Rioja, el presidente electo, Carlos Menem, se reunía con Héctor Magnetto. Allí, juntos, delinearon el futuro del país. Desde entonces, y durante casi quince años, el Estado sería un esqueleto, devorado por las privatizaciones. Y Clarín resultaría uno de los mayores beneficiados. Para sostener las profundas desigualdades que han azotado América Latina desde hace décadas, es preciso contar con una poderosa maquinaria de construcción de subjetividad que legitime esas desigualdades. Los medios hegemónicos, con su arsenal de diarios, canales de noticias, radios y sitios de Internet, son esa maquinaria. Audiencia con el diablo narra con mirada atenta y precisa los mecanismos que los medios hegemónicos utilizan para perpetuar su dominio. Y lo hace con una escritura bella, muchas veces poética, pero llena de información y de análisis.Víctor Hugo Morales ha escrito un libro en el que las reflexiones sobre la política, el periodismo y el poder conviven con los recuerdos personales y su propia mirada del mundo.
An Autobiography of Joseph Conrad
by Stephen BrennanHeart of Darkness author Joseph Conrad (born Józef Teodor Konrad Korzeniowski in 1857) was a Polish writer who learned to read, write, and speak English after he was granted British nationality in 1886. Although his peers accepted him as a British gentleman, he never forgot where he came from. In fact, the history of his native land of Poland often inspired the short stories and novels he penned. Those details, along with the experience he'd had since moving to Great Britain, found their way into many of his published works.In An Autobiography of Joseph Conrad, editor Stephen Brennan has selected pieces from some of Conrad's better known nonfiction works-including The Mirror of the Sea (1906) and A Personal Record (1912)-to showcase some of the more exciting and trying times in the novelist's life. Readers will attend school with Conrad in Russian Poland, sail with him in Marseille, and meet family members who took part in his upbringing, such as Uncle Tadeusz.Portraits of Conrad throughout the years, in addition to photos of his town, home, and family, supplement the text and help readers envision the author and his surroundings during various stages in his life.
AWS Development Essentials
by Uchit Vyas Prabhakaran KuppusamyThis book is intended for expert programmers and architects who want to learn how to migrate the existing infrastructure to AWS Cloud and start using AWS services in all application tiers. Basic knowledge of Java and competence in cloud computing will be needed to follow the examples in this book.
The Bad News about the News
by Robert G. KaiserThe digital revolution has forever changed American journalism, and not for the better. Robert Kaiser, former managing editor of The Washington Post, writes in his new Brookings Essay that the changing media landscape is not only a threat to traditional news, but to the future of democracy. A news industry without a viable business model, distracted by the need to attract eyeballs and discover new revenue streams, could lose the ability to provide the balanced, comprehensive, and investigative journalism that is the lifeblood of a healthy democracy. THE BROOKINGS ESSAY: In the spirit of its commitment to high-quality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
The Bad News about the News
by Robert G. KaiserThe digital revolution has forever changed American journalism, and not for the better. Robert Kaiser, former managing editor of The Washington Post, writes in his new Brookings Essay that the changing media landscape is not only a threat to traditional news, but to the future of democracy. A news industry without a viable business model, distracted by the need to attract eyeballs and discover new revenue streams, could lose the ability to provide the balanced, comprehensive, and investigative journalism that is the lifeblood of a healthy democracy.THE BROOKINGS ESSAY: In the spirit of its commitment to high-quality, independent research, the Brookings Institution has commissioned works on major topics of public policy by distinguished authors, including Brookings scholars. The Brookings Essay is a multi-platform product aimed to engage readers in open dialogue and debate. The views expressed, however, are solely those of the author. Available in ebook only.
Baring it All: The Ins and Outs of Publishing
by Janice Pernell Candy Jackson Valarie Prince Naleighna Kai L. A. Lewis J. L. Woodson Joyce A. Brown D. J. Mclaurin Renee Bernard Tanishia Pearson-Jones Martha Kennerson Susan D. PetersThis is the one book most authors wished they had before they took a bite of the publishing apple. USA Today Bestselling author, Renee Bernard ; National Bestselling author, Naleighna Kai ; Award-winning authors J. L. Woodson , Martha Kennerson , Susan D. Peters , L. A. Lewis , and Janice Pernell ; along with D. J. McLaurin , Joyce A. Brown , Valarie Prince , Candy Jackson , and Tanishia Pearson-Jones share their insight, wisdom, and their publishing journeys--from self-publishing to signing with independent publishing houses to landing deals with the major houses and achieving nationwide success. Though each author took a different road, what they all have in common is the desire to share their experiences so that aspiring writers can make informed decisions about the best path to take and learn from the mistakes they made along the way. If this book does not inspire you to get off your butt and write ... nothing will.
The Bauhaus and Public Relations: Communication in a Permanent State of Crisis (Routledge Research in Public Relations)
by Patrick RösslerThis innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence the stakeholders in politics, society, industry, and the art world. In a movement where a substantial share of productivity ran in measures to highlight the public value of the institution funded by the taxpayer, the directors, and other persons in charge, the Bauhaus developed comprehensive strategies to communicate their messages to a variety of target groups such as politicians and economic leaders, intellectuals and other artists, current and prospective students, and the general public. To achieve this goal, the Bauhaus anticipated many instruments of modern public relations and corporate communications, including press releases, staging of events, media publications, community building, lobbying, and the creation of nationwide public presence. Rössler argues that as an organization, the Bauhaus cultivated corporate behavior and, most prominently, a corporate design which unfolded revolutionary power. The basic achievements of new typography (a label coined at the Bauhaus) determine visual communication to this day, while the Bauhaus moved from an institutional organization to a community. Beginning with an overview of the Bauhaus’ corporate identity and a close examination of the respective directors’ roles for internal and external communication, this book visits exhibitions, events, and the media attention they evoked in newspapers and contemporary periodicals, along with media products designed at the Bauhaus such as magazines, books, and bank notes.
Be the Best Bad Presenter Ever
by Karen HoughIf you're like most people, the phrase "You'll be giving a presentation" is on a par with "It looks like that molar will have to come out. " Well, let's be honest: you'd prefer the surgery, wouldn't you? One reason most people regard public speaking as a nightmare is that they have to be "perfect. " They drive themselves crazy trying to conform to all sorts of handed-down rules that tie them up in knots and put their audiences to sleep. But Karen Hough knows that by throwing out those rules, relaxing, being yourself, and even making "mistakes," you'll connect with your audience much more effectively than the guy with the impeccable PowerPoint presentation. Hough has used her unique approach to take the anxiety out of one of the greatest fears in business. It's authenticity and passion that win people over, she says, not polish. It's why people trust vlogs more than commercials and user reviews more than ads. But you can't be authentic if you're following constraining rules that drain the life and personality out of your presentation. Hough debunks over a dozen myths about presenting to make it more fun and natural for everybody. She explains why mirrors are evil, why you should never end with questions, what the real purpose of any presentation should be, and much more. You'll discover how to embrace and develop your own style and communicate your message in a way that's all "wrong" according to the experts and that your audiences will find compellingly right. If presentations really didn't matter, we'd all just send memos. There are a million ways to share information out there, but the more we digitize, the more we long for human connection. By following Karen Hough's wise and witty advice, you'll avoid being forced to become one more robot behind a podium and be freed to be a living, breathing, occasionally clumsy real person whose passion is powerful and infectious.