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The Connected Company
by Dave Gray Thomas Vander WalWith a foreword by Alex Osterwalder.The future of work is already here.Customers are adopting disruptive technologies faster than your company can adapt. When your customers are delighted, they can amplify your message in ways that were never before possible. But when your company’s performance runs short of what you’ve promised, customers can seize control of your brand message, spreading their disappointment and frustration faster than you can keep up.To keep pace with today’s connected customers, your company must become a connected company. That means deeply engaging with workers, partners, and customers, changing how work is done, how you measure success, and how performance is rewarded. It requires a new way of thinking about your company: less like a machine to be controlled, and more like a complex, dynamic system that can learn and adapt over time.Connected companies have the advantage, because they learn and move faster than their competitors. While others work in isolation, they link into rich networks of possibility and expand their influence.Connected companies around the world are aggressively acquiring customers and disrupting the competition. In The Connected Company, we examine what they’re doing, how they’re doing it, and why it works. And we show you how your company can use the same principles to adapt—and thrive—in today’s ever-changing global marketplace.
Construction and Analysis of Cryptographic Functions
by Lilya BudaghyanThis book covers novel research on construction and analysis of optimal cryptographic functions such as almost perfect nonlinear (APN), almost bent (AB), planar and bent functions. These functions have optimal resistance to linear and/or differential attacks, which are the two most powerful attacks on symmetric cryptosystems. Besides cryptographic applications, these functions are significant in many branches of mathematics and information theory including coding theory, combinatorics, commutative algebra, finite geometry, sequence design and quantum information theory. The author analyzes equivalence relations for these functions and develops several new methods for construction of their infinite families. In addition, the book offers solutions to two longstanding open problems, including the problem on characterization of APN and AB functions via Boolean, and the problem on the relation between two classes of bent functions.
Context Business: Neue Umsatzpotenziale durch Kontextualisierung
by Ansgar Mayer,,Dieses Produkt könnte Ihnen auch gefallen. " Die Mechanismen, die hinter diesen bekannten Empfehlungen liegen, werden immer treffsicherer und sind ein guter Hinweis darauf, wohin sich Dienstleistung und Handel in den nächsten Jahren bewegen: Dank Big-Data-Auswertungen werden Kundenprofile so exakt wie nie zuvor. Kunden im Digitalzeitalter sind fortwährend am Vergleichen und Recherchieren, erhalten Kaufempfehlungen auf verschiedenen Plattformen, nutzen Preisvergleiche und Testtabellen und halten sich nicht zuletzt an die Empfehlungen von Freunden. Dank Mobile sind all diese zusätzlichen Kanäle immer und überall nutzbar. Die neue Erfolgsstrategie lautet deshalb ,,Context Business": Der Kunde muss zu 360 Grad im Kontext seiner Entscheidungen erfasst werden: Wo befindet er sich? Was sind seine Vorlieben und Vorerfahrungen? Wem vertraut er? Dank neuer Software-Lösungen werden Produkte und Dienstleistungen immer kontextualisiert sein und sich optimal in das Leben jedes Nutzers fügen. Das Marktforschungsunternehmen IDC ermittelte: Europaweit werden Unternehmen bis 2018 dank Big Data einen Umsatz von 70 Milliarden Dollar erzielen. Für die Zukunft gilt: Ohne Context kein Commerce.
Controversies in Contemporary Advertising
by Kim B. SheehanPresenting a range of perspectives on advertising in a global society, this Second Edition of Controversies in Contemporary Advertising, by Kim Bartel Sheehan, examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan's work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.
Convergence of Communications, Navigation, Sensing and Services (River Publishers Series In Communications Ser.)
by Leo Ligthart Ramjee PrasadActivities on integrated communications, navigation, sensing and services are urgently needed in a wide range of human-centered and/or device-centered system applications. They require a multi-disciplinary approach. It is foreseen that the economic scale of these activities are comparable with the present scale of wireless communications. The area in which systems operate can vary from personal area network to global network.This book covers the following topics;• CONASENSE Architecture• Performance Analyses of Integrated Communication Systems• Cognitive Radio Networks• Brain Computer Interfacing• Quality Improvement of Generic Services• Machine to Machine communications• Chip to Chip CommunicationsThus, the multi-disciplinary approach get attention in the book.
Conversational Informatics: A Data-Intensive Approach with Emphasis on Nonverbal Communication (Wiley Series In Agent Technology Ser. #9)
by Yasser Mohammad Toyoaki Nishida Atsushi Nakazawa Yoshimasa OhmotoThis book covers an approach to conversational informatics which encompasses science and technology for understanding and augmenting conversation in the network age. A major challenge in engineering is to develop a technology for conveying not just messages but also underlying wisdom. Relevant theories and practices in cognitive linguistics and communication science, as well as techniques developed in computational linguistics and artificial intelligence, are discussed.
Conversational Intelligence: How Great Leaders Build Trust and Get Extraordinary Results
by Judith E. GlaserThe key to success in life and business is to become a master at Conversational Intelligence. It's not about how smart you are, but how open you are to learn new and effective powerful conversational rituals that prime the brain for trust, partnership, and mutual success. Conversational Intelligence translates the wealth of new insights coming out of neuroscience from across the globe, and brings the science down to earth so people can understand and apply it in their everyday lives. Author Judith Glaser presents a framework for knowing what kind of conversations trigger the lower, more primitive brain; and what activates higher-level intelligences such as trust, integrity, empathy, and good judgment. Conversational Intelligence makes complex scientific material simple to understand and apply through a wealth of easy to use tools, examples, conversational rituals, and practices for all levels of an organization.
Copycrafting: Editing for Journalism Today
by Kenneth L. RosenauerFrom newspapers to Twitter®, the media's ability to deliver news and interact with audiences is constantly changing. In Copycrafting, author Kenneth Rosenauer provides aspiring journalists and copyeditors with the essential tools for delivering content effectively and correctly, regardless of the media platform. More than just the basics of copyediting and AP style, this complete package provides a wealth of examples and exercises for practice. This allows students to actively learn the editing skills that they will need to flourish in the constantly evolving media landscape.
Corporate Communication
by Joep CornelissenWritten specifically for students interested in knowing more about the organizational and management context of communications, and to get more hands-on learning, practical experience and skills to help them get off to a flying start in their career, this book is a guide to corporate communication that will help students and practitioners navigate the area, understand the main theories and put these into practice through examples and case studies. Academically grounded, it covers the key concepts, principles and models within corporate communication by bringing together academic knowledge and insights from the subject areas of management and communication. At the same time, it combines this academic base with a clear practical outlook - practical cases illustrate the theory and each chapter also focuses on models and exercises that equip students with practical expertise and skills. The international scope of the book, featuring cases from around the globe has been instrumental in its success and has now been used by nearly 20,000 students across over 50 different countries from New York to Helsinki, Tokyo to Rio de Janeiro for students studying Corporate Communication, Organizational Communication, PR and Marketing Communications and as an invaluable source for reflective practitioners. The new fourth edition has been revised and updated with new cases and covers developments is areas such as reputation management, leadership communication and CSR communication. It features: A new chapter on social media and increased coverage of new media in existing chapters New up-to-date material on emerging CSR standards, transnational governance and corporate citizenship Extended focus on media relations, internal communications and leadership and change communication New full-length and shorter international case studies Enhanced companion website material including new case studies and video material available on publication at www.sagepub.co.uk/cornelissen4e
Cosmopolitanism and the New News Media (ISSN)
by Lilie Chouliaraki Bolette BlaagaardThe Arab Spring, the Occupy Wall Street movement and the Haiti earthquake are only some of the recent examples of the power of new media to transform journalism. Some celebrate this power as a new cosmopolitanism that challenges the traditional boundaries of foreign reporting, yet others fear that the new media simply reproduce old power relations in new ways. It is this important controversy around the role of new media in shaping a cosmopolitan journalism that offers the starting point of this book. By bringing together an impressive range of leading theorists in the field of journalism and media studies, this collection insightfully explores how Twitter, Facebook, Flickr and YouTube are taking the voice of ordinary citizens into the forefront of mainstream journalism and how, in so doing, they give shape to new public conceptions of authenticity and solidarity. This collection is directed towards a readership of students and scholars in media and communications, digital and information studies, journalism, sociology as well as other social sciences that engage with the role of new media in shaping contemporary social life. This book was originally published as a special issue of Journalism Studies.
Crap CVs
by Jenny CromptonA HILARIOUS COMPILATION OF THE WORST JOB APPLICATIONS IMAGINABLE - A PERFECT STOCKING FILLER OR OFFICE SECRET SANTA GIFT THIS CHRISTMAS. Ever read a truly terrible job application? Or perhaps slightly exaggerated the truth on one of your own...We've all been there - but these are worse. So much worse. From overly-honest cover letters, embarrassing typos, and mortifying personal revelations, to awkward interview questions, misplaced self-confidence, and, of course, outright lies. This hilarious collection of shockingly dreadful job applications, crap CVs and excruciating interviews will have you laughing out loud, while also making you feel so much better about yourself - because at least you weren't ever this bad . . .Application for EmploymentI refer to the recent death of the Technical Manager at your company and hereby apply for the replacement of the deceased manager.Each time I apply for a job, I get a reply that there is no vacancy but in this case I have caught you red-handed and you have no excuse because I even attended the funeral to be sure that he was truly dead and buried before applying.Attached to my letter is a copy of my CV and his death certificate.The Interview:Q. Is there anything about this job that you feel you might not be very good at?A. Dealing with people.Q. What person, living or dead, would you most like to meet?A. The living one.
Creating a Sustainable Brand: A Guide to Growing the Sustainability Top Line (Doshorts Ser.)
by Henk CampherSustainable brands may have started as "doing less harm" and shaving costs off the bottom line. But brands today, supported by over a decade of phenomenal changes in sustainability, are looking for the holy grail of sustainable business – a fusion of products and branding that can actually drive sustainability and grow the business top line.Consumers have already joined the party. Just look at TOMS, Patagonia, Method, Seventh Generation, Dove and many more. What is missing isn’t the consumer but a better understanding of what fully-rounded consumers really want in their quest for a healthy, fulfilling life.This guide by sustainable brand expert Henk Campher is the model for creating a sustainable brand that people can trust, buy and above all, advocate for. Campher cuts through the myths and noise to offer an experienced expert's 101 for creating an irresistible brand, clearly setting out: what makes a product or service sustainable; the basic elements of sustainable branding strategy and a deep understanding of how consumers connect with a brand; an original model for assessing the sustainability of your brand, and; a host of examples of sustainable brands, drawing on the author's firsthand experience as part of the team at Edelman and Oxfam and founder of the Nelson Mandela initiated Proudly South African campaign.
Crisis, Issues and Reputation Management
by Andrew GriffinThe reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong. Crisis, Issues and Reputation Management outlines a comprehensive approach to managing situations that may turn into crises; handling crises once they occur; and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including advising companies on how to approach issues of Corporate Social Responsibility.
Critique, Social Media and the Information Society (Routledge Studies in Science, Technology and Society)
by Christian Fuchs Marisol SandovalIn times of global capitalist crisis we are witnessing a return of critique in the form of a surging interest in critical theories (such as the critical political economy of Karl Marx) and social rebellions as a reaction to the commodification and instrumentalization of everything. On one hand, there are overdrawn claims that social media (Twitter, Facebook, YouTube, etc) have caused uproars in countries like Tunisia and Egypt. On the other hand, the question arises as to what actual role social media play in contemporary capitalism, crisis, rebellions, the strengthening of the commons, and the potential creation of participatory democracy. The commodification of everything has resulted also in a commodification of the communication commons, including Internet communication that is today largely commercial in character. This book deals with the questions of what kind of society and what kind of Internet are desirable, how capitalism, power structures and social media are connected, how political struggles are connected to social media, what current developments of the Internet and society tell us about potential futures, how an alternative Internet can look like, and how a participatory, commons-based Internet and a co-operative, participatory, sustainable information society can be achieved.
Cryptography and Secure Communication
by Richard E. BlahutToday's pervasive computing and communications networks have created an intense need for secure and reliable cryptographic systems. Bringing together a fascinating mixture of topics in engineering, mathematics, computer science, and informatics, this book presents the timeless mathematical theory underpinning cryptosystems both old and new. Major branches of classical and modern cryptography are discussed in detail, from basic block and stream cyphers through to systems based on elliptic and hyperelliptic curves, accompanied by concise summaries of the necessary mathematical background. Practical aspects such as implementation, authentication and protocol-sharing are also covered, as are the possible pitfalls surrounding various cryptographic methods. Written specifically with engineers in mind, and providing a solid grounding in the relevant algorithms, protocols and techniques, this insightful introduction to the foundations of modern cryptography is ideal for graduate students and researchers in engineering and computer science, and practitioners involved in the design of security systems for communications networks.
Cryptography in Constant Parallel Time (Information Security and Cryptography)
by Benny ApplebaumLocally computable (NC0) functions are "simple" functions for which every bit of the output can be computed by reading a small number of bits of their input. The study of locally computable cryptography attempts to construct cryptographic functions that achieve this strong notion of simplicity and simultaneously provide a high level of security. Such constructions are highly parallelizable and they can be realized by Boolean circuits of constant depth. This book establishes, for the first time, the possibility of local implementations for many basic cryptographic primitives such as one-way functions, pseudorandom generators, encryption schemes and digital signatures. It also extends these results to other stronger notions of locality, and addresses a wide variety of fundamental questions about local cryptography. The author's related thesis was honorably mentioned (runner-up) for the ACM Dissertation Award in 2007, and this book includes some expanded sections and proofs, and notes on recent developments. The book assumes only a minimal background in computational complexity and cryptography and is therefore suitable for graduate students or researchers in related areas who are interested in parallel cryptography. It also introduces general techniques and tools which are likely to interest experts in the area.
A Cryptography Primer
by Philip N. KleinCryptography has been employed in war and diplomacy from the time of Julius Caesar. In our Internet age, cryptography's most widespread application may be for commerce, from protecting the security of electronic transfers to guarding communication from industrial espionage. This accessible introduction for undergraduates explains the cryptographic protocols for achieving privacy of communication and the use of digital signatures for certifying the validity, integrity, and origin of a message, document, or program. Rather than offering a how-to on configuring web browsers and e-mail programs, the author provides a guide to the principles and elementary mathematics underlying modern cryptography, giving readers a look under the hood for security techniques and the reasons they are thought to be secure.
CSR und Reporting: Nachhaltigkeits- und CSR-Berichterstattung verstehen und erfolgreich umsetzen (Management-Reihe Corporate Social Responsibility)
by Matthias S. FifkaNachhaltigkeits- bzw. CSR-Reporting wird zunehmend zu einem Standard für Großunternehmen. 94% der 250 größten Unternehmen der Welt legen bereits einen Bericht zu den entsprechenden Aktivitäten vor. Dabei erfolgt zunehmend eine Orientierung an den Vorgaben der Global Reporting Initiative, die sich mehr und mehr als internationale Leitlinie durchsetzt. Obschon sich also eine gewisse Standardisierung hinsichtlich der Inhalte durchsetzt, gibt es noch immer große Unterschiede hinsichtlich der zur Verfügung gestellten Information. Dies gilt besonders im internationalen Vergleich. Dieses Buch gibt Ihnen einen Einblick in die bestehenden Unterschiede und zeigt wie CSR- und Nachhaltigkeitsberichterstattung erfolgreich implementiert werden kann. Dabei wird insbesondere auf die Chancen und Risiken zur Verfügung stehender Medien eingegangen.
CSR und Social Media: Unternehmerische Verantwortung in sozialen Medien wirkungsvoll vermitteln (Management-Reihe Corporate Social Responsibility)
by Riccardo Wagner Georg Lahme Tim BreitbarthRenommierte Experten aus Wissenschaft, Unternehmenspraxis und Zivilgesellschaft analysieren Grundlagen und geben praxisnahe Tipps zur zielgruppengerechten und wirkungsvollen CSR-Kommunikation in sozialen Medien. In exemplarischen Praxisfällen, insbesondere rund um Marken- und Unternehmenskommunikation, Beziehungsauf- und ausbau im digitalen Zeitalter, sowie Berichterstattung und Transparenz im Social Web geht dieses Buch der Frage nach, wie CSR und Social Media erfolgreich strategisch miteinander verbunden werden können.
Culture in Conflict: Irregular Warfare, Culture Policy, and the Marine Corps
by Paula Holmes-EberIn response to the irregular warfare challenges facing the U. S. in Iraq and Afghanistan in 2005, General James Mattis#151;then commander of Marine Corps Combat Development Command#151;established a new Marine Corps cultural initiative. The goal was simple: teach Marines to interact successfully with the local population in areas of conflict. The implications, however, were anything but simple: transform an elite military culture founded on the principles of "locate, close with, and destroy the enemy" into a "culturally savvy" Marine Corps. Culture in Conflict: Irregular Warfare, Culture Policy, and the Marine Corps examines the conflicted trajectory of the Marine Corps' efforts to institute a radical culture policy into a military organization that is structured and trained to fight conventional wars. More importantly, however, it is a compelling book about America's shifting military identity in a new world of unconventional warfare.
Culture in Conflict: Irregular Warfare, Culture Policy, and the Marine Corps
by Paula Holmes-EberIn response to the irregular warfare challenges facing the U. S. in Iraq and Afghanistan in 2005, General James Mattis#151;then commander of Marine Corps Combat Development Command#151;established a new Marine Corps cultural initiative. The goal was simple: teach Marines to interact successfully with the local population in areas of conflict. The implications, however, were anything but simple: transform an elite military culture founded on the principles of "locate, close with, and destroy the enemy" into a "culturally savvy" Marine Corps. Culture in Conflict: Irregular Warfare, Culture Policy, and the Marine Corps examines the conflicted trajectory of the Marine Corps' efforts to institute a radical culture policy into a military organization that is structured and trained to fight conventional wars. More importantly, however, it is a compelling book about America's shifting military identity in a new world of unconventional warfare.
Culture Matters: International Research Collaboration in a Changing World--Summary of a Workshop
by Susan Sauer SloanIn an increasingly interconnected world, science and technology research often transects international boundaries and involves researchers from multiple nations. This paradigm provides both new opportunities and new challenges. As science and technology capabilities grow around the world, United States-based organizations are finding that international collaborations and partnerships provide unique opportunities to enhance research and training. At the same time, enhancing international collaboration requires recognition of differences in culture, legitimate national security needs, and critical needs in education and training. Culture Matters is the summary of a workshop convened by the Government-University-Industry Research Roundtable (GUIRR) in July 2013 to address how culture and cultural perception influence and impact the process by which research agreements are made and negotiated across international boundaries. In this workshop, "Culture Matters: An Approach to International Research Agreements", representatives from around the world and from GUIRR's three constituent sectors - government, university, and industry - gathered to provide input into four specific meeting tracks or domains. The tracks focused on research and agreements affecting or involving people/human subjects; environmental and natural resources; science, engineering, and manufacturing; and agriculture and animal issues. This report examines each of these domains and the role that culture and cultural expectations may have in the forging and implementation of international research agreements.
Culture Worrier: Selected Columns 19842014
by Clarence Page Chris MatthewsPulitzer Prize winner Clarence Page is one of the most nationally recognized and highly regarded syndicated columnists in the country, and his newest book, Culture Worrier: Selected Columns 1984-2014, commemorates the 30th anniversary of his column's first appearance in the Chicago Tribune. It is the first such collection of his columns, and a long overdue archive of his best work, covering topics such as politics, social issues, pop culture, race, family, new media, prominent figures, as well as his own personal life.Page has been a broadcast mainstay for decades, delivering his sensible and balanced perspective on The MacLaughlin Group, NewsHour with Jim Lehrer, NPR's Weekend Edition, MSNBC's Chris Matthews Show, and many other popular shows. His column, which is featured in over 150 newspapers, provides keen and clever insight on the day's most pressing political and social issues. While Page is known for his liberal-leaning views, readers have always appreciated his unbiased approach in directing criticism across the political spectrum, to any individual person or general issue deserving of examination.Culture Worrier: Selected Columns 1984-2014 is sure to be one of the most entertaining and fascinating column collections in recent years, bringing Page's unique perspective within the African-American and political communities, and wealth of fascinating experiential knowledge, to the foreground of our ongoing national dialogue. As a veteran media member who has lived through the transition from print's heyday to modern mobile publishing, from the Vietnam War through the wars in Afghanistan and Iraq, and from the Civil Rights movement to the election of Barack Obama, Page is one of the most revered and uniquely qualified commentators of our time. This book will certainly be a bookshelf staple for the informed who favor balanced criticism of major current affairs and political events.
The CV Coach: Teach Yourself
by Pat Scudamore Hilton CattBy the end of this book you will have an outstanding CV- Identify your strengths- Understand what recruiters are looking for- Write a powerful CV- Tailor your CV for a specific role- Get the job you wantOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * Anyone looking for a jobWhere this book take you?* You will be fully prepared to give an outstanding interviewHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals
The CV Coach: Teach Yourself
by Pat Scudamore Hilton CattBy the end of this book you will have an outstanding CV- Identify your strengths- Understand what recruiters are looking for- Write a powerful CV- Tailor your CV for a specific role- Get the job you wantOther books help you talk the talk. The Teach Yourself Coach books helps you walk the walk.Who are you? * Anyone looking for a jobWhere this book take you?* You will be fully prepared to give an outstanding interviewHow does it work?* A combination of practical tried-and-tested advice, and unique interactive exercisesWhen can you do it?* In your own time, at your own paceWhat else do you get?* Access to free online videos and printable resourcesWhy Teach Yourself®?* Teach Yourself books are trusted around the world and have helped sixty million people achieve their goals