- Table View
- List View
Drawn from the Ground
by Jennifer GreenSand stories from Central Australia are a traditional form of Aboriginal women's verbal art that incorporates speech, song, sign, gesture and drawing. Small leaves and other objects may be used to represent story characters. This detailed study of Arandic sand stories takes a multimodal approach to the analysis of the stories and shows how the expressive elements used in the stories are orchestrated together. This richly illustrated volume is essential reading for anyone interested in language and communication. It adds to the growing recognition that language encompasses much more than speech alone, and shows how important it is to consider the different semiotic resources a culture brings to its communicative tasks as an integrated whole rather than in isolation.
Dreamweaver CC: Covers 2014 release (Missing Manual Ser.)
by Chris Grover David Sawyer McfarlandDreamweaver CC is a powerful tool for designing all kinds of websites, from those with simple, static pages to interactive, media-driven sites for desktop, laptop, and mobile devices. But the program still doesn’t include a printed guide to its amazing capabilities. That’s where this Missing Manual comes in. With hands-on tutorials and coverage of every feature, you’ll learn to build, deploy, and manage sites whether you’re an experienced designer or just getting started.The important stuff you need to know:Dive into page design. Quickly learn the basics of working with text, images, links, and tables.Edit pages in Live view. Dynamically add elements to live pages and immediately see the results.Design once, and for all. Build fluid-grid sites that adapt themselves to desktop, tablet, and mobile devices.Troubleshoot your HTML. Use the new Element Quick View to reveal the hierarchy of page elements.Style with ease. Tap Dreamweaver’s enhanced CSS Designer to copy and paste styles.Enhance Dreamweaver. Get new program features with add-ons that integrate directly with Dreamweaver.Bring your pages to life. Use jQuery UI to add interactive page elements like tabbed content panels.Create universal pages. Avoid browser incompatibility with workarounds.
Dynamic Fair Dealing
by Martin Zeilinger Rosemary Coombe Darren WershlerDynamic Fair Dealing argues that only a dynamic, flexible, and equitable approach to cultural ownership can accommodate the astonishing range of ways that we create, circulate, manage, attribute, and make use of digital cultural objects.The Canadian legal tradition strives to balance the rights of copyright holders with public needs to engage with copyright protected material, but there is now a substantial gap between what people actually do with cultural forms and how the law understands those practices. Digital technologies continue to shape new forms of cultural production, circulation, and distribution that challenge both the practicality and the desirability of Canada's fair dealing provisions.Dynamic Fair Dealing presents a range of insightful and provocative essays that rethink our relationship to Canadian fair dealing policy. With contributions from scholars, activists, and artists from across disciplines, professions, and creative practices, this book explores the extent to which copyright has expanded into every facet of society and reveals how our capacities to actually deal fairly with cultural goods has suffered in the process. In order to drive conversations about the cultural worlds Canadians imagine, and the policy reforms we need to realize these visions, we need Dynamic Fair Dealing.
Dynamic Wireless Sensor Networks (Focus Ser.)
by Sharief M. Oteafy Hossam S. HassaneinIn this title, the authors leap into a novel paradigm of scalability and cost-effectiveness, on the basis of resource reuse. In a world with much abundance of wirelessly accessible devices, WSN deployments should capitalize on the resources already available in the region of deployment, and only augment it with the components required to meet new application requirements. However, if the required resources already exist in that region, WSN deployment converges to an assignment and scheduling scheme to accommodate for the new application given the existing resources. Such resources are polled from many fields, including multiple WSNs already in the field, static networks (WiFi, WiMAX, cellular, etc) in addition to municipal, industrial and mobile resources.The architecture, framework and pricing policy, as well as approaches for backward compatibility with existing deployments, are presented in this book. We elaborate on the formalization of the problem, and contrast with existing work on coverage. This paradigm adopts optimal assignments in WSNs and exploits dynamic re-programming for boosting post-deployment and backward compatible protocols.
The Dynamics of Political Communication: Media and Politics in a Digital Age
by Richard M. Perloff"The Dynamics of Political Communication blends the drama, excitement, and chaos of politics with the extensive body of social science research that maps in detail the role of the communication media in our political life." --Maxwell McCombs, University of Texas at Austin "The effortlessness and accessibility with which this text walks the reader through theories, current examples and exercises will also make it a very popular textbook for undergraduate courses. I look forward to assigning it in my classes."--Dietram A. Scheufele, University of Wisconsin-Madison "Written in an easily accessible style and filled with timely and interesting examples, this textbook would be a first-rate addition to any introductory course on the topic."--Gadi Wolfsfeld, Author of Making Sense of Media and Politics: Five Principles in Political Communication "...an engaging and timely analysis of the central role of media in American politics. ... The book provides multiple perspectives to stimulate critical thought and reflection."--Ann N. Crigler, University of Southern California "Perloff has offered a systematic overview of the topic that allows us to make sense of the chaotic communication environment we are enveloped within. ... A must-read for anyone looking to introduce themselves to this important research area."--R. Lance Holbert, The Ohio State University What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the discipline. He examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters and providing links to online examples of real-life political communication. The text's companion website provides expanded resources for students as well as materials for instructors to use in the classroom. The Dynamics of Political Communication immerses readers in contemporary events through its coverage of online campaigning, effects of negative advertising, issues of gender bias in campaign politics, and image-management strategies in the 2012 campaign. It will prepare you to survey the current political landscape with a more critical eye, and encourage a greater understanding of the challenges and occurrences presented in this constantly evolving field.
E-Business and Telecommunications
by Joaquim Filipe Mohammad S. ObaidatThis book constitutes the refereed proceedings of the 9th International Joint Conference on E-Business and Telecommunications, ICETE 2012, held in Rome, Italy, in July 2012. ICETE is a joint international conference integrating four major areas of knowledge that are divided into six corresponding conferences: International Conference on Data Communication Networking, DCNET; International Conference on E-Business, ICE-B; International Conference on Optical Communication Systems, OPTICS; International Conference on Security and Cryptography, SECRYPT; International Conference on Wireless Information Systems, WINSYS; and International Conference on Signal Processing and Multimedia, SIGMAP. The 18 full papers presented were carefully reviewed and selected from 403 submissions. They cover a wide range of topics in the key areas of e-business and telecommunications.
E-Publishing-Management
by Thilo Büsching Gabriele Goderbauer-MarchnerThilo Büsching und Gabriele Goderbauer-Marchner analysieren sowohl wissenschaftlich fundiert als auch praxisorientiert, wie E-Publishing-Produkte entwickelt, realisiert und vermarktet werden. Das Spektrum reicht von innovativen Geschäfts- und Erlösmodellen über klassische Content-Formate bis hin zu E-Books, Web-TV, Apps und Social Media. Dabei werden auch spezielle, übergreifende Aspekte wie die Entwicklung des Content-Marktes, journalistische Darstellungsformen, Produktspezifika und das User-Experience-Management berücksichtigt. Die Medien-Professoren erklären E-Publishing-Management leicht verständlich, präzise und profund für Lehrende wie Lernende, für Anwender wie für Digital-Media-Projektmanager – kurz: ein Lehrbuch, das konkrete Medienkompetenzen vermittelt.Der InhaltEinleitung - Definition von E-Publishing - A. Markt: Markt-Entwicklung - Der Publishing-Markt im Wandel, Entwicklung und Wandel des Nutzerverhaltens - die neue Interaktivität, Die Entwicklung der Anbieter im Zeitungs- und Buchmarkt - B. Ökonomische Grundlagen: Geschäftsmodelle, Produktspezifika, User-Experience-Management - C. Content- und Format-Management: Content-Beschaffung im Zeitalter von Web 2.0, Journalistische Darstellungsformen, Für Crossmedia-Produkte kreativ texten, E-Books, Web-TV, Audio-Formate - E-Publishing im Bereich Audio, Social Media als Kommunikations-, Informations- und Werbekanal, Klassische, Online- und Crossmedia-PR, Apps verstehen und gestalten, Qualitätssicherung auf der Mikro-, Meso- und MakroebeneDie Zielgruppen· Studierende und Dozenten der Medien- und Kommunikationswissenschaften und des Journalismus· Alle, die einen ersten Überblick über den Markt und die verschiedenen Formate des E-Publishing erhalten möchtenDie AutorenThilo Büsching ist Professor für digitale Medienwirtschaft an der Hochschule Würzburg-Schweinfurt. Sein Arbeitsschwerpunkt ist das innovative E-Publishing-, E-Commerce- und E-Marketing-Management. Gabriele Goderbauer-Marchner, Professorin für Print- und Onlinejournalismus an der Universität der Bundeswehr München, arbeitet und forscht vor allem zu Qualität in den Medien.
Eastern European Perspectives on the Development of Public Relations: Other Voices
by Tom Watson Lisa G. JohnstonThe National Perspectives on the Development of Public Relations: Other Voices series is the first to offer an authentic world-wide view of the history of public relations. It will feature six books, five of which will cover continental and regional groups. This second book in the series focuses on Eastern Europe.
The Economics of the Audiovisual Industry: Financing TV, Film and Web
by Mario La TorreThis book is open access under a CC BY licence. This book provides a thorough overview of the financing behind the audiovisual industry, including television, cinema and web.
Ein Überblick zu Events im Zeitalter von Social Media (essentials)
by Cornelia ZangerDie explosionsartige Entwicklung der digitalen Vernetzung hat auch dieKommunikationspolitik von Unternehmen verändert. Social-Media-Kommunikation beeinflusst das Eventmarketing und bietet ein großes Potenzial für die Verbindung von multisensualen Erlebnissen mit einer Erhöhung der Reichweite von Events. Nach dem Grad der Intensität der Verbindung von realen Events und Social Media sind verschiedene Eventtypen zu ermitteln. Im Beitrag werden sowohl virtuelle Events im engeren Sinne als auch sogenannte hybride Events, bei denen reale Events mit Social-Media-Elementen verbunden sind, betrachtet.
Einheiten und Symbole für Ingenieure: Ein Überblick (essentials)
by Bernd SchröderTechnische Kommunikation ist auf einvernehmliche Bedeutung von Einheiten angewiesen. Hierfür bietet das Système International (SI) eine weitgehend anerkannte Basis, die hier vorgestellt wird. Die entsprechenden Größen und Einheiten sind aufgelistet und abgeleitete Werte nach Themengebieten zusammengefasst. Auch Größen und Einheiten außerhalb von SI sind aufgeführt. Ergänzend werden kurz die römischen Zahlen und griechischen Buchstaben vorgestellt.
The Elements of Journalism, Revised and Updated 3rd Edition
by Tom Rosenstiel Bill KovachThe Book That Every Citizen and Journalist Should Read"What this book does better than any single book on media history, ethics, or practice is weave . . . [together] why media audiences have fled and why new technology and megacorporate ownership are putting good journalism at risk." --Rasmi Simhan, Boston Globe"Kovach and Rosenstiel's essays on each [element] are concise gems, filled with insights worthy of becoming axiomatic. . . . The book should become essential reading for journalism professionals and students and for the citizens they aim to serve." --Carl Sessions Stepp, American Journalism Review"If you think journalists have no idea what you want . . . here is a book that agrees with you. Better--it has solutions. The Elements of Journalism is written for journalists, but any citizen who wonders why the news seems trivial or uninspiring should read it." --Marta Salij, Detroit Free PressThe elements of journalism are:* Journalism's first obligation is to the truth.* Its first loyalty is to citizens.* Its essence is a discipline of verification.* Its practitioners must maintain an independence from those they cover.* It must serve as an independent monitor of power.* It must provide a forum for public criticism and compromise.* It must strive to make the significant interesting and relevant.* It must keep the news comprehensive and proportional.* Its practitioners must be allowed to exercise their personal conscience.
The Elements of Résumé Style: Essential Rules for Writing Resumes and Cover Letters That Work
by Scott Bennett<p>It's amazing the misinformation found in most resume books! Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand what kind of resume sparks an employer's interest-and which ones fail. In <i>The Elements of Resume Style</i>, he warns against popular "tricks" that tend to backfire-and instead shows readers how to craft clear, compelling, targeted resumes and cover letters that actually work. <p>In this new edition, readers see that whether it's on paper or online, the rules are the same: use clear, dynamic language-and keep it short and focused. Now covering social media, the online application process, and more, this indispensable guide provides: <p> <li>More than 1,400 action words, statements, and position descriptions that help sell your skills and experience <li>Hundreds of words, phrases, and vague claims to avoid <li>Advice for handling employment gaps, job-hopping, and requests for salary history and requirements <li>Sample resumes, response letter, inquiry letter, informational interview request letter, references, and more <li>Surprising tips for acing the interview</li> <p> <p>Competition is intense no matter what your field, but this candid book's time-tested tools will make you stand out-and help get you the job you deserve!</p>
Emerging Trends in Communication Networks
by Syed Faraz HasanThis book covers the state of the art in communication networks with the help of illustrative diagrams and recent references published in reputed journals and magazines. The book gives readers a glimpse into the next generation of communication networks. It explores topics that are currently in the research phase and/or are expected to be deployed in recent future such as LTE networks and IPv6 networks. This book is written for students/researchers who wish to come up to date with the recent trends in telecommunications.
Emerging Trends in Computing and Communication
by Sabnam Sengupta Kunal Das Gitosree KhanThe book presents papers delivered by researchers, industrial experts and academicians at the Conference on Emerging Trends in Computing and Communication (ETCC 2014). As such, the book is a collection of recent and innovative works in the field Network Security and Cryptography, Cloud Computing and Big Data Analytics, Data Mining and Data Warehouse, Communication and Nanotechnology and VLSI and Image Processing.
Emote: Using Emotions to Make Your Message Memorable
by Vikas Gopal JhingranA self-proclaimed introvert turned Toastmaster Champion reveals how to infuse your message with emotions to improve your public speaking skills.Many people fear public speaking more than death. Most wish they could do it better, or at least avoid the sweating, stuttering jitters that plague them before any presentation. Vikas Jhingran has been there. He was so poor at speaking in public that his supervisor wouldn’t let him make presentations to clients—even when he had done all the work. When he tried to improve his skills by studying professional speakers, he was surprised to discover that few presenters understood speech making at a fundamental level. Their overly prescriptive approach often confused the speech and the tools that are used to deliver it. What listeners are most engaged by are the emotions that go with your message. By focusing on this important aspect of communication—the transfer of emotion—this guide to successful communication:Develops an emotion-driven approach that will help you deliver a powerful, effective message. Encourages introverts and non-native speakers to find their voices and deliver impactful speeches. Clarifies the roles of common speaking tools and shows how to use them effectively.In Emote, Vikas presents an emotion-based approach that will change the way you think about verbal communications, helping you gain the confidence you need to stand in the spotlight, create connections, and get your message across to anyone.“Emote approaches verbal communications from a very human perspective. It will help you improve verbally, whether public speaking or in one-on-one conversations.” —Nancy Duarte, author of Resonate
Employee Relations
by Elizabeth AylottEmployee Relations is a guide to the fundamental principles of employee relations. Tailored to the needs of practitioners it offers a complete overview of the field strongly aligned to the organizational and HR strategy and objectives. Using a combination of practical tools, assessments, scenarios and case studies from best practice it will build your knowledge of the area from understanding the labour market and the employment relationship to trade unions and international governing bodies. The book covers key areas such as conflict and dispute resolution, dismissal and redundancy, rights, ethics and much more. Aligning effective employee relations with strategic objectives this book will equip you with the skills you need to plan, implement and assess relations in any type of organization.
En la boca del lobo: La historia jamás contada del hombre que derrotó al cartel de Cali (Vintage Espanol Ser.)
by William C. Rempe¿Arriesgarías tu vida para salvar tu alma? La historia jamás contada del hombre que derrotó al cartel de Cali. Colombia, en los años noventa, era un país sumido en el caos con un gobierno débil que combatía a la guerrilla y a los narcotraficantes inmersos en una guerra liderada por Pablo Escobar y sus eternos rivales: los hermanos Rodríguez Orejuela, del cartel de Cali. Jorge Salcedo, ingeniero, oficial de la reserva del ejército, un hombre de negocios respetado, padre de familia, que despreciaba a Escobar, entró a formar parte del cartel de Cali para convertirse en el jefe de seguridad de uno de los capos. Salcedo pretendía ignorar la corrupción, la violencia y la brutalidad que lo rodeaba, y luchó por preservar su integridad con grandes dificultades, hasta que un día recibió una orden directa del padrino que no podía cumplir pero tampoco desobedecer. Salcedo comprendió entonces que suúnica salida era traicionar al sindicato del crimen más rico y poderoso de todos los tiempos, arriesgarlo todo e intentar derrotar a los de Cali en un juego a vida o muerte en el que eran muy pocas las posibilidades de ganar. William C. Rempel es el único reportero con acceso directo a Jorge Salcedo y a su historia. Salcedo vive escondido con su familia en algún lugar de Estados Unidos. Nadie, ni siquiera el autor, conoce su paradero. Reseñas:«Un thriller real de ritmo vertiginoso que acelera el corazón.»Kirkus Reviews «Bill Rempel se ha ganado la reputación de mejor reportero de investigación de América, y como los cronistas de antaño, consigue que la gente le cuente historias asombrosas que no revelaría a nadie más. En la boca del lobo pone de manifiesto la maestría de Rempel al desvelar con todo lujo de detalles los secretos de la sangrienta guerra de las drogas en Colombia a partir del testimonio directo de uno de sus principales protagonistas. Al final te das cuenta de que el mayor misterio es que Jorge Salcedo haya logrado sobrevivir el tiempo suficiente para poder contarle su vida a Rempel.»James Risen, autor de Estado de guerra «En este impactante y extraordinario trabajo de no ficción, William Rempel pone de manifiesto la importancia de los reportajes de investigación, logrando acceder a la persona que podría, y de hecho lo hizo, difundir los secretos que desmontaron un cartel tan poderoso como el de Cali. Rempel tiene una historia extraordinaria que contar. No solamente arrastra al lector al oscuro mundo de los carteles de drogas, sino que ofrece también el estudio fascinante de un personaje, un hombre que tendrá que responder a una pregunta terrible: ¿Debe arriesgar su vida para salvar su alma o mantener un pacto con el diablo?»David Grann, autor de La ciudad perdida de Z y El diablo y Sherlock Holmes
Encyclopedia of Humor Studies
by Salvatore I. AttardoThe Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.
Encyclopedia of Humor Studies
by Salvatore I. AttardoThe Encyclopedia of Humor: A Social History explores the concept of humor in history and modern society in the United States and internationally. This work’s scope encompasses the humor of children, adults, and even nonhuman primates throughout the ages, from crude jokes and simple slapstick to sophisticated word play and ironic parody and satire. As an academic social history, it includes the perspectives of a wide range of disciplines, including sociology, child development, social psychology, life style history, communication, and entertainment media. Readers will develop an understanding of the importance of humor as it has developed globally throughout history and appreciate its effects on child and adult development, especially in the areas of health, creativity, social development, and imagination. This two-volume set is available in both print and electronic formats. Features & Benefits: The General Editor also serves as Editor-in-Chief of HUMOR: International Journal of Humor Research for The International Society for Humor Studies. The book’s 335 articles are organized in A-to-Z fashion in two volumes (approximately 1,000 pages). This work is enhanced by an introduction by the General Editor, a Foreword, a list of the articles and contributors, and a Reader’s Guide that groups related entries thematically. A Chronology of Humor, a Resource Guide, and a detailed Index are included. Each entry concludes with References/Further Readings and cross references to related entries. The Index, Reader’s Guide themes, and cross references between and among related entries combine to provide robust search-and-browse features in the electronic version. This two-volume, A-to-Z set provides a general, non-technical resource for students and researchers in such diverse fields as communication and media studies, sociology and anthropology, social and cognitive psychology, history, literature and linguistics, and popular culture and folklore.
Enhancing the Internet with the CONVERGENCE System
by Fernando Almeida Maria Teresa Andrade Nicola Blefari Melazzi Richard Walker Heinrich Hussmann Iakovos S. VenierisConvergence proposes the enhancement of the Internet with a novel, content-centric, publish-subscribe service model based on the versatile digital item (VDI): a common container for all kinds of digital content, including digital representations of real-world resources. VDIs will serve the needs of the future Internet, providing a homogeneous method for handling structured information, incorporating security and privacy mechanisms. CONVERGENCE subsumes the following areas of research: · definition of the VDI as a new fundamental unit of distribution and transaction; · content-centric networking functionality to complement or replace IP-address-based routing; · security and privacy protection mechanisms; · open-source middleware, including a community dictionary service to enable rich semantic searches; · applications, tested under real-life conditions. This book shows how CONVERGENCE allows publishing, searching and subscribing to any content. Creators can publish their content by wrapping it and its descriptions into a VDI, setting rights for other users to access this content, monitor its use, and communicate with people using it; they may even update or revoke content previously published. Access to content is more efficient, as search engines exploit VDI metadata for indexing, and the network uses the content name to ensure users always access the copy closest to them. Every node in the network is a content cache; handover is easy; multicast is natural; peer-to-peer is built-in; time/space-decoupling is possible. Application developers can exploit CONVERGENCE's middleware and network without having to resort to proprietary/ad hoc solutions for common/supporting functionality. Operators can use the network more efficiently, better controlling information transfer and related revenues flows. Network design, operation and management are simplified by integrating diverse functions and avoiding patches and stopgap solutions. Whether as a text for graduate students working on the future of the Internet, or a resource for practitioners providing e-commerce or multimedia services, or scientists defining new technologies, CONVERGENCE will make a valuable contribution to the future shape of the Internet.
Envision in Depth: Reading, Writing, and Researching Arguments (Third Edition)
by Christine L. Alfano Alyssa J. O'BrienThe book presents the fundamentals of analysing and writing powerful, effective arguments.
Erfolgsfaktor Corporate Identity: Auf die Außenwirkung der Kanzlei kommt es an (essentials)
by Martina SchäferMartina Schäfer erläutert, wie die Elemente Unternehmenskultur, Leitbild und Image genauso wie auch das visuelle Erscheinungsbild der Kanzlei, das Corporate Design, zusammenwirken. Denn entscheidend für den Erfolg von Kanzleien ist oft ihre Persönlichkeit oder auch die Corporate Identity. Der Wettbewerb zwischen Rechtsanwälten, Steuerberatern und Wirtschaftsprüfern wird härter. Immer mehr Kanzleien konkurrieren um Mandanten und Mitarbeiter. Neben dem theoretischen Hintergrund und den Leitfragen für die Umsetzung in der eigenen Kanzlei geben eine Grafikerin und eine Kunstvermieterin im Interview Einblicke zu den vielfältigen Möglichkeiten des Corporate Designs.
The Essentials of Persuasive Public Speaking
by Sims WyethA collection of short and insightful pointers on the power, potential, and practice of public speaking. Among the many pieces of expert advice in The Essentials of Persuasive Public Speaking is this nugget: "To capture attention, define a problem that keeps listeners up at night." Wyeth may as well be talking about the book itself--for nothing keeps us up at night like the prospect of giving a speech in the morning. In this portable, brief, and lucid guide to presenting, Wyeth counsels how to calm a thumping heart and reveals techniques on preparation, delivery, and visual aids as he gives you vivid stories and rubber-meets-the-road advice. And he does more than simply ease your dread; he inspires you with historical accounts and incisive observations on the power and purpose of speaking well. From advice on the pitch and pace of your speaking voice to admonishments against squirrel-paw hands and data-crammed PowerPoint slides, Wyeth's pointers will give you the focus and confidence to stand up straight, lean forward, and tell your story well.
El estilo del periodista
by Álex Grijelmo<P>Consejos lingüísticos, profesionales y éticos para escribir en los medios. Un manual lleno de respuestas que puede salir al paso de cualquier duda. <P>La transformación del periodismo provocada por los avances digitales, con nuevas necesidades de información y ritmos más acelerados en la difusión de las noticias, no debiera afectar a la corrección lingüística y el estilo de los textos escritos, y tampoco a la ética de los profesionales. <P>En este contexto, se hace más necesario que nunca un libro que reúna los consejos fundamentales para escribir correctamente en los medios de comunicación. <P>Desde su primera edición en 1997, El estilo del periodista se ha convertido en una obra de referencia fundamental tanto en las facultades de Periodismo de España y Latinoamérica como para los profesionales de la información, los traductores, los profesores de lengua y todos aquellos que se sienten interesados por el lenguaje y el uso que de él hacemos. <P>Esta nueva edición revisada y actualizada por su autor, Álex Grijelmo, constituye una guía de primera mano para moverse entre noticias, crónicas o reportajes, pues está escrita con la perspectiva del periodista que ha vivido los problemas que su profesión plantea en el trabajo diario. <P>Cada capítulo incluye multitud de ejemplos procedentes de periódicos españoles y latinoamericanos, así como numerosas anécdotas sobre las cuestiones tratadas.