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Principles of Web Design: Understanding The Principles Of Successful Web Site Design
by Brian D. MillerLearn everything there is to know, from project planning through marketing and analytics, about Web design!Principles of Web Design is a book about the fundamentals of clear graphic communication within the context of Web design. Author Brian D. Miller is a sought-after expert in developing product and digital branding strategies for emerging startups and Fortune 500 organizations. In Principles of Web Design, he will teach the reader the tricks of the trade and everything one should know about web design through easy, step-by-step guides and with full-color illustrations. The book has three sections, which follow the cycle of a typical Web project: PLAN: This section focuses on the predesign phase of a Web project. Everything from project planning and brief writing to information architecture and responsive grid creation will be covered.DESIGN: The second section of Priciples of Web Design explores the enduring principles of design and the nuances that are specific to the field of Web design. OPTIMIZE: Finally, we close the loop and discover ways to enable your client to maximize the investment they&’ve made in their Web site with marketing and analytics.
Profit from Your Podcast: Proven Strategies to Turn Listeners into a Livelihood
by Dave JacksonMethods and Advice for Making the Most of Your Podcast—Pricing, Sponsors, Crowdfunding, and More Pick up any book on podcast monetization, and you will find 90 percent of it only covers how to launch a podcast. If you already have a podcast, you have that information; you&’re ready for the next step. Profit from Your Podcast provides top strategies and real-life examples of podcast monetization. This book is more than what to do. It also tells you how to do it. Chapters cover such topics as: How to Grow Your AudienceHow to Set Your PricingUnderstanding Advertising JargonHow to Find SponsorsBest Strategies for Making Money as an AffiliateMaster Strategies for CrowdfundingHarnessing the Power of Webinars and EventsThe Top Tools to Make Your Job Easy Built on the author&’s fifteen years of experience in podcasting, this action-packed guide will benefit new and veteran podcasters. Get clear on who your audience is and what they want, deliver value, and build an engaged audience that wants to give you money. Leverage your relationships and the integrity you have built through your podcast to create multiple streams of income. Profit from Your Podcast gives you the tools to do it all.
Blog for Bucks: How to Create, Promote, and Profit from Your Blog
by Jacqueline BodnarProven Advice for Running a Successful, Profitable Blog—from Writing and Organizing to Promoting and Monetizing Millions of people would love to make money from blogging, but they have no clue where to start and how to make it happen. It takes more than simply starting the blog, and this book will show you what you need to know. Jacqueline Bodnar, a professional writer and blogger shares her experience and knowledge, covering everything from how to generate blog post ideas to tracking your blog&’s success to connecting with other bloggers. Blog for Bucks includes chapters on topics such as: Blogging BasicsKeeping It ActiveAll About WritingWays to Promote Your BlogMonetizing Your BlogWays to Enhance Your BlogWhere Your Blog Can Take You Whether you are a new or seasoned blogger, there is information in this book that will help you take your blog to the next level. The invaluable information, advice, and insight will inspire you to get started, launch another blog, or get serious about making money from your current one. Don&’t miss out on the tried-and-true tips and methods in this book that will help you blog for bucks!
Sell Online Like a Creative Genius: A Guide for Artists, Entrepreneurs, Inventors, and Kindred Spirits (Like a Creative Genius #1)
by Brainard CareyHow to sell art or anything else online without leaving your home. Whether you’re selling original artwork, jewelry, or a unique product, this is the book for you. Brainard Carey offers advice with solid examples of how building an online business is something every creative person can pursue. Carey draws from his extensive experience and interviews with others to show artists and creative people how to sell their work independently and efficiently. Readers will learn how to establish an online store, develop a presence, promote their goods, and reach customers. Chapter topics include: Designing a website or profile on an existing site Effective marketing strategies Creative ways to advertise your product Building your social media following Finding new customers Real examples of artists and entrepreneurs who succeeded in selling their work online And much more With chapters divided between practical how-tos and case studies, Sell Online Like a Creative Genius™, offers readers both instructive and demonstrative lessons in making their small online business a reality. Everyone can do it with the right tools, and Carey offers an insider’s guide to an otherwise daunting process.
The Real Business of Web Design
by John WatersWritten by a veteran Web designer, The Real Business of Web Design goes beyond the usual philosophy of simply creating a better customer experience online. Instead, it provides an array of visual design practices and tested business principles for clarifying and simplifying the Web development process and making a Website more customer friendly. Filled with anecdotes from the author’s own experiences in the web design trenches, this guide shows readers how to use the Web in crucial ways to streamline communications, speed up transactions, boost profits, and much more. Anyone who wants to use the Internet as a valuable business tool should not be without this visionary resource! Author is a well-known and highly respected designer Combines visual design insights and proven business practices at a reasonable priceAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
The Online Writer?s Companion: A Complete Guide to Earning Your Living as a Freelancer
by P. J. AitkenEvery year, millions of writers struggle to find work, and most make little more than spare change from the assignments they land. With the expansion of the online freelance marketplace, anyone with the right skills can learn to thrive and build a full-time career as a freelance writer. Author P. J. Aitken shares with readers what those skills are-the same skills that have earned him high levels of success on Upwork and other online freelance platforms. His tips include:Creating the perfect profileWriting winning proposals when bidding on writing jobsGarnering the rating system that will bring recognition and new clientsEstablishing long-term clientsOutsourcing for the most efficient resultsBlogging-for pay!Navigating the best sites and avoiding pitfalls many writers fall intoThe Online Writer’s Companion is an unprecedented and indispensable guide for aspiring writers and authors of various materials and backgrounds, from bloggers to professional writers, students to retirees. It can even touch freelancers in other trades who want to hone their skills. By learning to make the most of a myriad of websites for freelance writers, readers will finally have the knowledge to succeed!Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Scammed: Learn from the Biggest Consumer and Money Frauds How Not to Be a Victim
by Gini Graham ScottDrawn from the personal experience of dozens of victims, including the author's own encounters, Scammed exposes the most prevalent consumer and money scams lurking in modern society. With so many people falling prey to a wide variety of frauds due to increasing vulnerability on the anonymous Internet, an exposé has never been timelier. This recounts the stories of victims of over two dozen different types of scams, and what they did to recover. <p><p> The chilling tales and details of these scams are interspersed with the wisdom of how each one can be dealt with and avoided. Readers will take away from the shocking stories confidence that they have gained the knowledge and preparedness to avoid being Scammed.
Internet Book Piracy: The Fight to Protect Authors, Publishers, and Our Culture
by Gini Graham ScottThe international battle against Internet pirates has been heating up. Increasingly law enforcement is paying attention to book piracy as ebook publishing gains an ever-larger market share. With this threat to their health and even survival, publishers and authors must act much like the music, film, and software giants that have waged war against pirates for the past two decades. Now, The Battle against Internet Piracy opens a discussion on what happens to the victims of piracy. Drawing from a large number of interviews-from writers, self-publishers, mainstream publishers, researchers, students, admitted pirates, free speech advocates, attorneys, and local and international law enforcement officials-the text speaks to such issues as: Why pirates have acted and how they feel about it The conflict over constitutional rights and piracy The current laws surrounding Internet piracy Examples of cases taken against some pirates Alternatives to piracy Personal experiences of being ripped off The ways piracy affects different industries and how they’ve respondedAuthor Gini Graham Scott prepares readers to arm themselves against these modern perils by learning about copyright, infringement, and how to prevent, combat, and end book piracy.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Website Branding for Small Businesses: Secret Strategies for Building a Brand, Selling Products Online, and Creating a Lasting Community
by Nathalie NahaiWith so many customers taking to the web for information, every business needs to have an online presence, especially a small business. However, a simple website won't suffice and each enterprise has to properly connect with customers to build and nurture a relationship that will ensure their devotion to the brand. This is where Nathalie Nahai, The Web Psychologist, steps in.Nahai expertly draws from the fields of psychology, neuroscience, and behavioral economics to share the latest developments, innovative techniques, and original insights that will lead any small business to online success, with information on: Targeting the emotional versus the rational brain The psychology of decision-making How to pinpoint your target market Communicate persuasively Utilizing images, video, and colors to grab attention Making a website easy to use Using social media to connect Increase sales through e-commerceWhat makes consumers click on a link? In what ways can you target different demographics? How do you make the web work for you? The tools in this book will give you answers to help develop a compelling, influential, and profitable online strategy to catapult your brand to the next level.
Legal Guide to Social Media: Rights and Risks for Businesses and Entrepreneurs
by Kimberly A. HouserHow should you respond to a request to remove copyrighted materials from a Facebook page? If you create a Twitter handle at work, who owns that handle when you change jobs? Can you be sued for libel if your posts are defamatory? If you've ever asked yourself these kinds of questions, this pioneering legal handbook is for you.Despite the enormous growth in social media, scant legal advice is available to help the many people who are posting online. Easy-to-understand, comprehensive, and current, Legal Guide to Social Media provides the latest information on case law and statutes. It covers everything from privacy laws to copyright issues to how to respond to employers' requests for your social media passwords. This plain English legal companion offers examples of and solutions to the kinds of situations you can expect to encounter when posting online content, whether for personal enjoyment or on behalf of an employer. You'll learn how to avoid liability for defamation and third-party posts, the legalities of copying and linking to content, how to protect your own content, and much, much more. Whether you're a marketer, entrepreneur, business owner, new media manager, or simply one of the millions of social media users in the United States, this must-have guide will help you to understand and mitigate the most common legal risks inherent in social media use.
Starting Your Career as a Professional Blogger (Starting Your Career)
by Jacqueline BodnarWith traffic to personal blogs and online journalism sites on the rise, there are more blogging opportunities than ever before. With the right approach, a blog can be an extra source of cash, or it can be a business unto itself yielding thousands of dollars a week, all earned on your own schedule, from the comfort of your home office, and writing about the topic of your choice. If that sounds too good to be true, this invaluable book will prove to you that it can be done. Unlike other guides, Starting Your Career as a Professional Blogger goes beyond the basics to show you how to earn a living while doing what you love. Experienced blogger Jacqueline Bodnar takes offers a comprehensive overview of the blogging world, presenting effective strategies for establishing a web presence and marketing your work. Topics include: Choosing a niche Knowing the advantages of different blogging platforms (WordPress, Tumblr, etc.) Setting up, maintaining, and monetizing your blogIncreasing traffic to your blog Finding your audience--and helping them find you Vlogging Promoting your blogNetworking with other bloggers Creating a podcast Synching your blog with your social networking accountsAnd more If you've ever wanted to write for a living, this book will help you achieve your dream, on your own terms. Welcome to the blogosphere!
Branding for Bloggers: Tips to Grow Your Online Audience and Maximize Your Income
by Zach Heller New York Institute of Career DevelopmentThere are more than 54,000 new blogs started every day around the world. The stark reality is that most will fail because bloggers don't have enough information on marketing themselves. The key to any successful marketing plan is a strong brand. Branding for Bloggers features tried-and-true, it-worked-for-me methods of branding from a rich mix of professional bloggers and branding experts. Bloggers will learn how to define their brand, establish it to grow the reach of their blog, and use their new brand identities to start earning money online.
Reader's Digest Dumb Dad Stories: Ludicrous tales of remarkably foolish people doing spectacularly stupid things
by Editors of Readers DigestThe Editors of Reader’s Digest present a hilarious collection of real people doing dumb things. Every day in America we are bombarded by stupidity; sometimes we just shake our heads, but most of the time we get a good laugh out of the really dumb things people do and say. In this collection of dumb stories we poke a little fun at the unbelievably dumb things that happen in our lives and have a good chuckle along the way. For example: You’re a dumb criminal if…you’re not picky about your office locations. Christopher Exley of Everett, Washington, was arrested for conducting a drug deal over the phone—in the bathroom of the Everett Police Department. During my brother-in-law’s first performance review, his boss said, “I’m not quite sure what it is you do here. But whatever it is, could you do it faster?” --Jeanie Waara, Philip, SD In an attempt to balance work and motherhood, I delegated the grocery shopping to my young babysitter. But the job proved a tad daunting. One day while I was at work, she texted me from the supermarket. “Can’t find Brillo pads,” she wrote. “All they have are Tampax and Kotex.” --Kimberly Clark, Alpharetta, GA I overheard an elderly gentleman tell his friend that he couldn’t meet him the next day because he had to go to the hospital for an autopsy. His friend was sympathetic: I had one of those last year. Luckily it wasn’t serious.” --Tracy Moralee, Hitchin, Great Britain
EVE: True Stories (Eve)
by Daniel WayFrom EVE Online, one of the most-popular multiplayer online role-playing games of all time, comes an astounding epic of interstellar espionage! In the early hours of February 5, 2009, one spy single-handedly destroyed the aggressive Band of Brothers alliance and brought an end to the Great War, the largest war in the history of EVE Online. Inspired by actual player-driven events within the universe of EVE Online, superstar writer Daniel Way tells the stranger-than-fiction tale of the most popular True Story of the last decade!
The Art of the Uncharted Trilogy
by Naughty DogAdventure alongside Nathan Drake, as Dark Horse Books and Naughty Dog team up to bring you this breathtaking, comprehensive exploration into the Uncharted saga! Encompassing Drake's Fortune, Among Thieves, and Drake's Deception, this epic volume offers a look at hundreds of never-before-seen designs and pieces of concept art from the creation of one of the most exciting game series of this generation, along with insightful commentary from the games' creators! Don't miss out on this opportunity to own a piece of Uncharted history!
The World of the Witcher: Video Game Compendium
by CD Projekt RedDive deep into the world of monster hunters, as the prominent characters from the universe take you on a guided tour of the fascinating dark fantasy adventure that is The Witcher. This gorgeous, illustrated hardbound volume contains in-depth knowledge about the locales, the deadly beasts that inhabit them, and the lethal weapons used to put them down.
Halo: Escalation Volume 1 (Halo)
by Christopher SchlerfFollowing the events of Halo 4, the UNSC Infinity is deployed to security detail for a peace summit between the Elites and Brutes. When the negotiations are ambushed by a mercenary fleet, Infinity is drawn into a plot which leads them to the discovery of a long-lost UNSC asset trapped behind enemy lines. This graphic novel collects the comics Halo: Escalation 1 through 6.Don't miss the thrilling new adventures set in the Halo universe!
The Art of Dragon Age: Inquisition (Dragon Age)
by BiowareThe next generation of fantasy is here! Go behind the scenes of Dragon Age: Inquisition, the most ambitious game ever created by legendary developer BioWare!Featuring hundreds of never-before-seen artworks and captions from the developers themselves, this volume offers revealing insight into the inspiration and creation of every facet of Dragon Age: Inquisition, from the heroes, to the wondrous weapons they wield, the powerful beasts that they battle, and the extraordinary world that they inhabit.
EVE: Source (Eve)
by CCP GamesEVE: Source is your comprehensive source book and visual guide to the gargantuan universe experienced in EVE Online and DUST 514! Developed in close collaboration with the EVE and DUST 514 creative teams, this beautiful 184-page, full-color hardcover will immerse readers in the history and lore of EVE through stunning artwork and never-before-released material detailing the settings, stories, races, and factions of the EVE universe. * A beautifully designed resource chronicling one of gaming's most massive, dynamic universes! * MMORPG.com's Game of the Year 2009–2011! * 2014 marks the entry of EVE Online into its second decade!
Halo: Initiation (Halo)
by Brian ReedHalo®—one of the most iconic video game franchises in history—comes to Dark Horse! Before she was a supersolider defending humanity as part of the Spartan-IV program, Sarah Palmer was an ODST—Orbital Drop Shock Trooper—carrying out the most dangerous missions behind enemy lines! Join her on her dramatic journey from the ranks of humanity's toughest leathernecks to the highest echelon of elite warriors in the galaxy. Collects the three-issue miniseries. * A new era of Halo® comics begins at Dark Horse! * The Halo franchise has sales eclipsing $3 billion over its lifetime! * From one of the writers on Halo 4—comics veteran Brian Reed!
The Last of Us: American Dreams (The Last of Us)
by Neil DruckmannNineteen years ago, a parasitic fungal outbreak killed the majority of the world's population, forcing survivors into a handful of quarantine zones. Thirteen-year-old Ellie has grown up in this violent, postpandemic world, and her disrespect for the military authority running her boarding school earns her new enemies, a new friend in fellow rebel Riley, and her first trip into the outside world. * The official lead-in to the game from Faith Erin Hicks (The Adventures of Superhero Girl) and Naughty Dog's Neil Druckmann!
Dragon Age Volume 3: Until We Sleep (Dragon Age)
by David GaiderThe lead writer of BioWare's hit Dragon Age games concludes King Alistair's epic quest—in a journey beyond reality itself! Fans around the world have recognized the Dragon Age comics to be an integral addition to the video-game saga. Now, series writer David Gaider pits King Alistair and his noble companions Varric and Isabela against their most nefarious foe—the twisted blood mage Aurelian Titus! An essential read while you wait for Dragon Age III! from Dragon Age lead writer DAVID GAIDER!
The Art of The Last of Us (The Last of Us)
by VariousNaughty Dog Studios and Dark Horse proudly present the essential companion to The Last of Us, a richly detailed and compelling game set in a postpandemic world where humans have become an endangered species. Featuring concept art, character designs, and astonishing settings and landscapes, The Art of The Last of Us provides a unique look at one of the gaming world's most eagerly anticipated titles. * A must-have companion to the game. * Incredible full-color artwork! * The latest project from Naughty Dog Studios. * The Last of Us swept the top Game Critics awards at 2012's E3 conference.
The Art of Bioshock Infinite
by Julian MurdochIn The Art of BioShock Infinite, delve deeper into the city of Columbia—the fabled floating metropolis that serves as a beacon of technology and achievement for the early 1900s! This deluxe hardcover features production designs and concept illustrations focusing on main characters Booker DeWitt, Elizabeth, and Songbird from the BioShock Infinite video game. See the evolution of Sky-Hooks, Heavy Hitters, the populace of Columbia, Vigors, airships, and much more! * BioShock Infinite won over 75 video game awards, including Best Original Game and Best of Show! * Introduction by creative director Ken Levine.
Dragon Age: The World of Thedas Volume 1
by VariousFor Dragon Age newcomers, this comprehensive volume brings you up to speed on everything you need to know about the regions, religions, monsters, magic, and more! For dedicated fans, never before have the secrets of BioWare's epic fantasy been revealed so completely and so compellingly! * Filled with never-before-seen art by the creators of the games! * New Dragon Age game coming in 2013! * From the writers and artists of the Dragon Age games. The definitive guide!