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Aaker on Branding: 20 Principles That Drive Success
by David Aaker“A highly concise and wonderfully cogent and insightful tutorial on the principles of brand stewardship and leadership.” —Joseph V. Tripodi, former Chief Marketing Officer, Subway and Coca-ColaAaker on Branding presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know.Aaker on Branding is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families.“Nobody knows brand strategy better than David Aaker. Aaker has taken all of the essential principles of branding and collapsed them into one epic brand book. Whether you’re a seasoned brand marketer or just getting started, this book will provide you with a practical path to creating, nurturing and leveraging strong brands.” —Ann Lewnes, CMO Adobe Technology“I am a devoted user of David Aaker’s work over many years, I, like many of you, have benefitted from his insights in chunks. Here those chunks are all pulled together, and seasoned with years of his own applied work. It’s just outstanding.” —Richard Lyons, Dean, Berkeley-Haas School of Business Administration
Samajik Samasyaen
by Ram AahujaaThis Book gives a research based assessment of social problems existing in India. There has been lots of development in India but there also has been rise of complex social problems of late there has been lots of youth unrest and agitations, violence against women and drugs abuse cases in India. India has seen change of Government in the name of corruption and black money. This Book is an effort to analyse and understand these problems it is an honest attempt by the writer to apply principles and indicate the flaws in our attempt to solve the issues.
Digital Agency in Higher Education: Transforming Teaching and Learning
by Toril Aagaard Andreas LundExploring how digital resources are being used to engage students in learning and improve educational quality, Digital Agency in Higher Education promotes an awareness of relations and interplay between humans and digital artifacts.Examining the impacts in higher education through experience-based knowledge and a conceptual framework, this book:• provides a detailed analysis of how transformative agency can be identified, enacted, and cultivated, • offers up-to-date cases and a future-orientated perspective on technology and knowledge work,• addresses fundamental assumptions about how teacher education has needed to and needs to continue to develop, • explores issues of epistemology and ethics when facing increasingly ‘intelligent' technologies, and• argues for transformative agency to place a firm focus on human interests.Essential reading for teachers in higher education and educational researchers with an interest in how technologies impact learning and teaching, Digital Agency in Higher Education uses cutting-edge research to bridge the gap between theoretical perspectives and practices.
Sustainable Business: Integrating CSR in Business and Functions (River Publishers Series In Multi Business Model Innovation, Technologies And Sustainable Business Ser.)
by Annabeth AagaardThe developments in our environment and society has made it clear that the way we run our businesses and govern our nations is not sustainable in the long run. This is also why more and more companies and organizations are pursuing sustainable business through various Corporate Social Responsibility (CSR) activities. However, many companies experience that although they facilitate a CSR strategy on corporate level, CSR is often not embedded in their business and/or integrated across their functions. If companies are to achieve the full business potential and performance impact of CSR, sustainability has to be operationalized, targeted and measured across the value chain through empowered employees and in alignment with the business strategy of the company. Though state-of-the-art CSR research, theories and models, the theoretical platform for sustainable business and CSR is presented in this book. However, CSR is carried out in practice, and not just in theory. This is why each chapter is supplemented with practical case examples explaining the way in which different companies and their managers have integrated sustainable business in their strategy and across the organizations’ different functions. As is evident both in theory and practice, the success of CSR integration is highly affected by industrial context, as the unique characteristics of the industry have an impact on the key sustainability challenges and business opportunities of the specific company and industry. In support of this evidence, the book also reveals how CSR can be implemented across private and public organizations as well as small & medium sized entities (SMEs).
kaakita malarkal
by AadhavanMr. Aadhavan has started writing from 1960s in Tamil and many of is collections won Sahithya Academy awards. Some of his writings have been translated into other Indian, English and Russian languages. The first edition of “kaakita malarkal” was published in 1977 with the story of Mr. Visvam’s work experience in Delhi and resigns the job to get into Ecology department as research student in America. The interesting Novel begins with this story and enjoyable as it moves
Super Companion 5 In 1 Arthasastra 1st Puc: ಸೂಪರ್ ಕಂಪ್ಯಾನಿಯನ್ 5 ಇನ್ 1 ಅರ್ಥಶಾಸ್ತ್ರ 1st PUC NCERT ಹೊಸಪಠ್ಯ ಕ್ರಮದ ಪ್ರಸ್ತೋತ್ತರ ಮಾಲಿಕೆ
by Vidyasagar M. Aಸೂಪರ್ ಕಂಪ್ಯಾನಿಯನ್ 5 ಇನ್ 1 ಪ್ರಸ್ತೋತ್ತರ ಮಾಲಿಕೆ ಅರ್ಥಶಾಸ್ತ್ರ ಕನ್ನಡ ಮಾಧ್ಯಮ 1ST PUC ಪ್ರಶ್ನೋತ್ತರ ಮಾಲಿಕೆಯಾಗಿದ್ದು. ಇದು 1ST PUC ವಿದ್ಯಾರ್ಥಿಗಳಿಗೆ ಶೈಕ್ಷಣಿಕ ಸಂಪನ್ಮೂಲವಾಗಿದೆ.
Navigating the Postmodern Condition: The Discontinuities of Everyday Life
by Wade A. TillettDrawing on poststructuralist frameworks, this book examines the way to a radical acceptance of daily discontinuities and difference as it allows us to embrace life in the postmodern world.With each chapter exploring the human relationship with a disjunction in daily life, such as sleeping, forgetting, and multitasking, the author examines overlooked aspects of daily living as fresh data from which to analyze our condition. A phenomenological study of postmodern life, the book provides anecdotes of what it is like to live through these gaps and theorizes how we use these gaps. Using an arts-based methodology, the author also allows the work to mirror the discontinuities which it describes, interrupting the assumption of our lives as continuous and unitary in both form and content. Addressing the vast jumble of contradictions that is our daily experience in this contemporary world, it offers explanation through theory and anecdote and illustrates the path toward radical acceptance, which allows us to see ourselves as beautifully composed of fractures, gaps, and overflow. It will appeal to scholars, researchers, and postgraduate students with interests in poststructuralism, curriculum theory, and art-based research methods.
Health and physical education Grade 07 - සෞඛ්යය හා ශාරීරික අධ්යාපනය 7 ශ්රේණිය
by A panel of experts of the ministry of education - අධ්යාපන අමාත්යාංශයේ විෂය විශේෂඥ මණ්ඩලයක් විසිනි.2016 වසරේ සිට 07 වන ශ්රේණියේ සෞඛ්යය හා ශාරීරික අධ්යාපනය විෂය සඳහා රජය විසින් නිර්දිෂ්ඨ ග්රන්ථයයි.
The Mentor-Disciple Relationship in the Visual Arts and Beyond: Mentoring as Human Nurturing (Routledge Research in Arts Education)
by Gaetano A. LaRocheThis book undertakes a deep examination of mentor and disciple relationships in the development of artists. It draws upon a variety of relationships and models, including an in-person mentor, a mentor or apprentice scenario, and non-physical mentors such as historical figures, in order to investigate their history and philosophy.This volume specifically addresses the role of mentoring in the lives of contemporary aspiring artists, asking if and how mentoring can be considered a form of human nurturance. Deep historical inspections and philosophical inquiries are combined with analyses of interviews with contemporary artists ranging from 35 to 101 years old. These holistic insights present the subject of mentoring in the arts from the multiple angles of art history and relevant ideas about the benefits of nurturance and acceptance in human development.Using artists’ biographies and discussions of their work, this book sheds light on the role that mentoring has played in their development and can play in contemporary education. It will appeal to artists, art history teachers, educators, art students, and art scholars.
Adoption of LMS in Higher Educational Institutions of the Middle East (Advances in Science, Technology & Innovation)
by Rashid A. Khan Hassan Qudrat-UllahThis book discusses the adoption of learning management systems (LMS) in higher education institutions. It presents influential predictors that may impact instructors’ behavioral intention to adopt learning management systems in the context of Arab culture, as well as a unique model of technology acceptance that draws on and combines previous technology adoption models (i.e., a modified unified theory of acceptance and use of technology model – UTAUT2). Moreover, this study extends the UTAUT2 model by including Hofstede’s (1980) cultural dimensions, and technology awareness as the moderators of the model. It also describes the explanatory technique approach used to collect quantitative data from the instructors at higher education institutions in Saudi Arabia and were analyzed with structural equation modeling using SPSS/Amos software. The findings revealed that facilitating conditions were the strongest predictor of behavioral intention to adopt an LMS, followed by performance expectancy and hedonic motivation, technology awareness, and cultural dimensions exerted a moderating influence on instructors’ behavioral intention to use LMS in their teaching. By including new constructs, this becomes the first study of its kind exploring instructors’ use of LMS in Higher Educational Institutions of Saudi Arabia and other countries of the Middle East. It offers practical insights for a broad range of researchers and professionals at higher education institutions and serves as a reference guide for designers of learning management systems (e.g., blackboard systems), policymakers, and the Ministry of Education staff.
Bangabandhu and Digital Bangladesh: First International Conference, ICBBDB 2021, Dhaka, Bangladesh, December 30, 2021, Revised Selected Papers (Communications in Computer and Information Science #1550)
by A. K. M. Muzahidul Islam Jia Uddin Nafees Mansoor Shahriar Rahman Shah Murtaza Rashid Al MasudThis book constitutes selected papers presented during the First International Conference on Bangabandhu and Digital Bangladesh, ICBBDB 2021, held in Dhaka, Bangladesh, in December 2021. Due to the COVID-19 pandemic the conference was partly held online. The 16 papers presented were thoroughly reviewed and selected from the 90 submissions. They present research in the areas of artificial intelligence, machine learning, image processing, blockchain technology, human-computer interaction, etc.
Bastardizing The Bard: Appropriations Of Shakespeare’s Plays In Post-colonial India
by A Dissertation Presented by PARMTTA KAPADIAI have found that Indian productions and interpretation of Shakespeare engage in such mimicry, simultaneously asserting and disrupting colonial authority. Infusing the English texts with Indian concerns both challenges colonial authority and articulates post¬colonial realities. Indian appropriations of Shakespeare's drama are not new, post-colonial phenomena. During the colonial period, the plays were often used to explore cultural and political tensions. Today, Shakespeare's plays serve as vehicles to investigate the realities of post-colonial existence. Shakespeare productions, particularly those staged in English, best represent the multiple, ambiguous, hybrid, and hyphenated realities and identities of post- 1947 India. The cross-culturation that marks this growing genre situates Western, canonical texts within the dual institutions of Indian theater and literary criticism. Shakespeare has, in effect, become an Indian commodity.
Science Education and Teacher Professional Development: Combining Learning with Research (Palgrave Studies in Alternative Education)
by Elizabeth A. C. RushtonThis book presents a radical reconceptualization of subject-focused and research-led teacher professional development. Drawing on the experiences of more than 50 high school teachers and technicians who participated in science-based research with their students, the author examines how this enables teachers to develop a ‘Teacher Scientist’ model of professional identity. Through active participation in research, science teachers and technicians can implement socially just approaches to education, where students’ differences are valued and, through research, their social and academic development is supported. Central to the ‘Teacher Scientist’ identity is the development of, and sustained interaction with, complex and collaborative professional networks which include researchers, university-staff and teachers and students in other schools. In the context of persistent recruitment and retention challenges, the ‘Teacher Scientist’ model provides a research-led approach which may offer an alternative to strategies focused on financial incentives.
Education in Africa: A Comparative Survey (Routledge Revivals)
by A. Babs Fafunwa; J. U. AisikuFirst published in 1982, Education in Africa offers a comprehensive treatment of the development of education in Africa. Until now only scattered documents on educational growth in individual countries have been available; works devoted to Africa as a whole have tended towards the general and have, by and large, been written by outside observers. This book is a collection of illuminating syntheses of major trends in educational development in Africa, by renowned African educationists, and is the first attempt to supply the need for a comprehensive book on African education written from an African viewpoint. All but one of the chapters were written specially for the book by leading African educators each of whom has had a distinguished career and wide experience in education in his or her own country; they represent eleven nations in all. The volume is designed for African students, teachers and administrators and will also be welcomed by educational planners and by scholars working in the fields of comparative education and the history of education. It will be of special interest to departments, institutions and faculties of education in all the universities and colleges of education in Africa, and to educators and students worldwide who are concerned with comparative African education.
Cómo dibujar manga paso a paso (How to Draw Manga Stroke by Stroke)
by 9ColorStudio¡Lo más actual en libros de dibujo de manga para principiantes!Si alguna vez has querido aprender a dibujar manga pero no estabas seguro de si podías hacerlo, ¡no te lo pienses más! 'Cómo dibujar manga paso a paso' te enseñará a dibujar figuras de manga aunque no lo hayas probado antes. Aprenderás a dibujar formas y partes básicas como manos, ojos y cabello, y gradualmente pasarás a dibujar caras enteras y formas del cuerpo. Una vez tengas dominados los conceptos básicos, aprenderás a dibujar figuras en secuencias de acción como correr, saltar, abrazar, besar, pelear y bailar. Cada lección paso a paso usa colores para mostrarte los nuevos trazos en cada paso. ¡Es la forma más fácil de aprender a dibujar manga!Esto es lo que encontrarás en este libro:- La forma más fácil de aprender a dibujar manga: cada lección utiliza una cuadrícula y colores simples para mostrar los trazos de cada nuevo paso.- Más de 75 lecciones paso a paso que te enseñarán todo lo que se necesita saber para dibujar figuras de manga de todas las edades, estilos y tipos de cuerpo.- Lecciones detalladas sobre cómo plasmar emoción en las caras, cómo dibujar figuras en diferentes ángulos y cómo crear diferentes estilos para tus figuras de manga.- Tutoriales divertidos para dibujar detalles de la ropa, cabello, manos, ojos y mucho más.- Consejos de expertos con cada lección que te ayudarán a convertirte en un mejor artista de manga para poder dibujar tus propias figuras de manga únicas.
How to Draw Manga Stroke by Stroke
by 9ColorStudioA simple, easy-to-use guide to drawing manga that uses color to show beginning manga artists how to draw each new stroke.The ultimate manga drawing book for beginners! If you've ever wanted to learn how to draw manga, but weren't sure if you could do it, then think no more! Drawing Manga Stroke by Stroke will show you how to draw manga figures, even if you've never drawn manga before! You'll learn how to draw basic shapes and forms like hands, eyes, and hair, and then gradually you'll move up to drawing faces and body shapes. Once you've mastered the basics, you'll learn how to draw figures in action sequences like running, jumping, hugging, kissing, fighting, and dancing. Every step-by-step lesson uses color to show you the new strokes in each step. It's the easiest way to learn how to draw manga!Here's what you'll find inside:The easiest way to learn to draw manga, each lesson uses a simple grid pattern and color to show the strokes for each new step.Over 75 step-by-step lessons that will teach you everything you need to know to draw manga figures representing a variety of ages, styles, and body types.Detailed lessons on how to create emotion in faces, how to draw figures at different angles, and how to create different looks for your manga figures.Fun tutorials for drawing details on clothes, hair, hands, eyes, and much more.Expert tips with each lesson that will help you become a better manga artist, so you can eventually draw your own unique manga figures.
Making Faces: Drawing Expressions For Comics And Cartoons
by 8fishChances are, you already know how to draw some expressions. But face it, your stories can only get so far with "happy," "sad" and "angry." In order to give your characters some character, you need to know what they look like when they're about to sneeze, when they smell something stinky or when they're flirting, horrified or completely blotto. Lucky for you, that's what this book is all about! Making Faces contains everything you need to give your characters a wide range of expressions! Part 1: The Basics. How to draw heads, mouths, noses and eyes, and how they change shape when they move.Part 2: The Faces. Over 50 step-by-step demonstrations for a variety of expressions divided into scenarios. Each scenario shows four or five expressions from a single character, from simple emotions to more subtle and complex variations, so you see how a face changes with each emotion. Sidebars illustrate the same expressions on a variety of other characters.Part 3: Storytelling.How to move your story along using expression, point of view, body language and composition. See how it all comes together with damsels in distress, a noir-style interrogation, a Western standoff and other situations. Illustrated with a diverse cast of characters from hobos to superheroes to teenage girls, this guide will help you create the looks that say it all.
Don't Forget to Write for the Elementary Grades
by 826 National StaffCreative strategies for getting young students excited about writing Don't Forget to Write for the Elementary Grades offers 50 creative writing lesson plans from the imaginative and highly acclaimed 826 National writing labs. Created as a resource to reach all students (even those most resistant to creative writing), the lessons range from goofy fun (like "The Other Toy Story: Make Your Toys Come to Life") to practical, from sports to science, music to mysteries. These lessons are written by experts, and favorite novelists, actors, and other celebrities pitched in too. Lessons are linked to the Common Core State Standards. A treasure trove of proven, field-tested lessons to teach writing skills Inventive and unique lessons will appeal to even the most difficult-to-reach students 826 National has locations in eight cities: San Francisco, New York, Los Angeles, Ann Arbor, Chicago, Seattle, Boston, and Washington DC 826 National is a nonprofit organization, founded by Dave Eggers, and committed to supporting teachers, publishing student work, and offering services for English language learners.
Don't Forget to Write for the Secondary Grades
by 826 National StaffFantastic strategies for getting high school students excited about writing This book offers 50 creative writing lesson plans from the imaginative and highly acclaimed 826 National writing labs. Created as a resource to reach all students (even those most resistant to creative writing), the off-beat and attention-grabbing lessons include such gems as "Literary Facebooks," where students create a mock Facebook profile based on their favorite literary character, as well as highly practical lessons like the "College Application Essay Boot Camp." These writing lessons are written by experts--and favorite novelists, actors, and other entertainers pitched in too. Road-tested lessons from a stellar national writing lab Inventive and unique lessons that will appeal to even the most difficult-to-reach students Includes a chart linking lessons to the Common Core State Standards 826 National is an organization committed to supporting teachers, publishing student work, and offering services for English language learners.
STEM to Story
by 826 NationalBring STEM to life for students with zombies, rockets, celebrities, and moreSTEM to Story: Enthralling and Effective Lesson Plans for Grades 5-8 inspires learning through fun, engaging, and meaningful lesson plans that fuse hands-on discovery in science, technology, engineering, and math (STEM) with creative writing. The workshop activities within the book are the innovative result of a partnership between 826 National's proven creative writing model and Time Warner Cable's Connect a Million Minds, an initiative dedicated to connecting young people to the wonders of STEM through hands-on learning. Authentically aligned with both the Common Core State Standards and the Next Generation Science Standards, this book provides teachers, after-school and out-of-school providers, and parents with field-tested lessons, workshops, and projects designed by professionals in each field. Including reflective observations by arts and science celebrities like Jon Scieszka, Mayim Bialik, and Steve Hockensmith, lessons feature bonus activities, fun facts, and teaching points for instructors at every level. These quirky, exploratory lessons will effectively awaken student imaginations and passions for both STEM and creative writing, encourage identity with scientific endeavors, and make both science and writing fun.Grades five through eight is the critical period for engaging students in STEM, and this book is designed specifically to appeal to - and engage - this age group. The guided curricula fosters hands-on discovery, deep learning, and rich inquiry skills while feeling more like play than school, and has proven popular and effective with both students and teachers.Awaken student imagination and get them excited about STEMFuse creative writing with STEM using hands-on activitiesMake scientific principles relevant to students' livesInspire students to explore STEM topics furtherThe demand for STEM workers is closely linked to global competitiveness, and a successful future in STEM depends upon an early introduction to the scientific mindset. The challenge for teachers is to break through students' preconceptions of STEM fields as "hard" or "boring," to show them that STEM is everywhere, it's relevant, and it's loads of fun. For proven lesson plans with just a dash of weird, STEM to Story is a dynamic resource, adaptable and applicable in school, after school, and at home.
God's Minute A Book of 365 Daily Prayers Sixty Seconds Long for Home Worship: A Collection of Biblical Wisdom and Spiritual Guidance for Christians
by 365 Eminent Clergymen and LaymenThis book of daily devotionals - one for every day of the year - contains contributions from hundreds of Christians, all distinguished in their belief and service to God and Christ's Gospel.The superb and wide-ranging selection of topics receives the name 'God's Minute', as each is designed to be read in around sixty seconds. Though characterized by brevity, the spiritual lessons and counsel provided in this book are valuable and thought-provoking. Many of the contributors were known by their congregation to use such lessons at the beginning or conclusion of a church worship; readers may opt to receive such wisdom at the beginning or end of each day.Subjects covered in this book range from the sermons of Christ, the qualities of an upstanding believer, and the overcoming of adversity. The practices of Christianity, such as the confession of sins and the use of prayer to communicate to God, or request His assistance, serve as recurring themes. How frequent trials and adversities affect us and those around us, and how we may draw upon our spiritual strength to surmount such challenges.After the conclusion of the year's devotions we also find a series of prayers for occasions of the year, such as Easter and Christmas Day.-Print ed.
Rapthology: Lessons in Life and Lyrics
by Jermaine Scott 32'Groundbreaking... Part memoir, part guide, this is a must-have.' Independent'A worthwhile tutorial.' Evening Standard"Poetry and rap come from the same family. They're brothers. Just because you're good at one doesn't necessarily mean you'll be good at the other, but if you master both you'll be unparalleled."Rapthology is a masterclass in lyric writing. A spotlight into the craft and skill of what it takes to be an incredible artist by pioneering musician and artist, Wretch 32. Taking us through the songs which have shaped his career over the last two decades step by step, explaining what each song means to him, his own creative process, from the first flashes of inspiration to final edits and improvisation, right through to how popular and powerful his lyrics are.Part autobiography, part guide to creativity and part cultural history Rapthology is a blueprint to the music that matters.
Civil Society, Education and Human Formation: Philosophy's Role in a Renewed Understanding of Education (Routledge International Studies in the Philosophy of Education)
by J 257 Nis John T 257 Livaldis Ozoli 326 SEducation has been widely criticised as being too narrowly focused on skills, capacities and the transference of knowledge that can be used in the workplace. As a result of the dominance of economic rationalism and neo-liberalism, it has become commodified and marketed to potential customers. As a consequence, students have become consumers of an educational product and education has become an industry. There is deep dissatisfaction with these neo-liberal developments. What is missing is any conception of education as a key factor in the ‘human formation’ that will lead students to develop the virtues and values that they will need to not only lead successful lives, but also be responsible members of their communities — working for the common good and acting to transform them into just societies. This volume draws together a number of different perspectives on what is meant by ‘human formation’, argues that for a much richer conception of education, and addresses the lack of attention to human fulfilment. It also highlights the importance of philosophy in the articulation of novel ways of conceptualising education — providing alternatives to the dominant neo-liberal and economic rationalist models. The central question with which the book is concerned is a renewed understanding of education as the formation of persons, of civil society and the role of philosophy in fostering that renewal. In this volume there are a variety of voices from diverse traditions and cultures. Both East and West are represented and it might be expected that this would result in a divergence of opinion about the purpose of education. However, in spite of the diversity, there is some significant convergence in thinking about the ways in which education ought to serve the needs of both the individual and their communities. What is also particularly useful, and what is fresh about the essays presented here, is that there is also diversity in the philosophical approaches to the problem. This means that the convergence on the importance of ‘human formation’ as the cornerstone of education does not rely on a privileged philosophical method.
Coronavirus - No-Panic Help guide
by 1mgIn this booklet are the answers to the most common queries about the Novel Coronavirus based on our discussion with the various experts from the reputed institutes and analysis of the CDC, WHO, and MoHFW guidelines.
丛林里的树屋
by Francois Keyser 白庆文Book description: 内容简介 In this story of "The Junglies" the friends discover there are many other places in the world beside their home which they would like see. 在故事中 这群"丛林里的朋友"发现世上还有许多令他们向往的地方 When they realise that they cannot travel outside their home in the jungle they decide to find a way to see other places. They subsequently realise that sometimes we just need to look at things from a different perspective to appreciate what we have. 当他们意识到他们无法离家出外旅游后 他们就决定想个法子看看其他地方 他们最终领悟到有时我们更应该珍惜我们所拥有的