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Medical Ethics: Accounts of Groundbreaking Cases (Seventh Edition)
by Gregory E. PenceGregory Pence helped found the Bioethics field and has published in this area for forty years. In this text his single, authorial voice integrates descriptions of some of the most famous bioethics cases and their issues. The text is the only one that follows cases over decades to tell readers what did, and often, what did not, happen. This new edition retains in-depth discussion of famous cases, while providing updated, detailed analysis of newly raised issues.
Medical Ethics Accounts Ground-Breaking Cases
by Gregory E. PenceMedical Ethics: Accounts of Ground-Breaking Cases | Ninth Edition
Medical Emergencies: Essentials for the Dental Professional (Second Edition)
by Ellen B. GrimesUpdated for the latest knowledge and practice standards, MEDICAL EMERGENCIES: ESSENTIALS FOR THE DENTAL PROFESSIONAL, 2/e thoroughly discusses the essential elements of 30 different medical emergencies dental professionals may encounter, including etiology, signs, symptoms and treatment. It presents case scenarios and resolutions designed to promote critical thinking and problem solving; demonstrates the importance medical histories and vital signs in preventing emergencies; and guides students in developing appropriate medical emergency kits. Case Scenarios and Case Resolutions promote critical thinking skills Critical thinking is in the previous sentence, and easy-to-follow Treatment Flow Charts walk students visually through emergency procedures. Easy-to-use tables present the Signs & Symptoms of each emergency, and an At-A-Glance table summarizes the essentials of all emergencies. Student practice tests are now offered online, and extensive instructor support materials are available, including PowerPoint® presentations for each chapter.
Medical Dosage Calculations: A Dimensional Analysis Approach (10th Edition)
by June L. Olsen Anthony P. Giangrasso Dolores ShrimptonFully revised for current practices and medication, this MEDICAL DOSAGE CALCULATIONS: A DIMENSIONAL ANALYSIS APPROACH, 10/e remains the field's most complete, user-friendly and accessible drug calculation text and workbook. Using the dimensional analysis format it pioneered, students begin with simple arithmetic, progressing to the most complex drug calculations. As they develop mathematical skills for accurate dosage calculations, they also gain a thorough professional understanding of safe drug administration. Compared with competitors, our text contains deeper, more realistic problems, incorporating actual dosages and requiring real critical thinking. Coverage includes titrations, IV push, VCC, and other complex calculations. Updates include: revised safety recommendations and insulin cover, new equipment and labeling photos; and 0. 5 mL and needleless syringes. Pedagogical aids include case studies, self-tests, and a website for student resources.
Medical Coding: What It Is and How It Works (Second Edition)
by Patricia T. AalsethIn clear and straightforward language, Medical Coding: What It Is and How It Works, Second Edition provides an overview of the evolution of medical coding and all the various coding systems, how they relate, and how they function. Reasoning and consequences of the delayed ICD-10 implementation are explained along with a sound overview of the ICD-10-CM and PCS classification systems. For those contemplating a career in the coding field, this book is ideal as a basic orientation. Other individuals in healthcare management and administration will also benefit from a basic understanding of how coding works. Unlike other publications that focus only on coding, this book integrates coding guidelines and principles into the billing and reimbursement process, giving the student a more practical foundation in the rationale for correct coding. Healthcare fraud and abuse is addressed as well, to assure that readers understand ethical concerns inherent in coding for reimbursement. Instructor Resources: Instructor's Manual, PowerPoint slides, Test Bank
Medical Attendance Rules
by Muthuswamy Brinda SanjeevCS (Medical Attendance) Rules with up-to-date Instructions and Orders Treatment of family members Treatment for special diseases Provision of artificial appliances Recognized private Hospitals various States Recognition of Indian and Homeopathic Systems of Medicine List of Ayush Hospitals /Centres for Ayurveda/ Unani and Yoga Naturopathy treatments procedures List of inadmissible medicines under Allopathy Systems Revised list of admissible medicines under Indian and Homoeopathic Systems and Forms
Medical Assisting: Administrative and Clinical Procedures with Anatomy and Physiology, 5th Edition
by Kathryn A. Booth Leesa G. Whicker Terri D. WymanIn this book, students are presented with all the skills needed to be a successful Medical Assistant. The fifth edition has been revamped with up-to-date comprehensive material and new chapters for the medical assistant student focused on understanding and mastering the Medical Assistant role. The text acquaints the student with all aspects of the medical assisting profession.
Medical Assisting: Administrative and Clinical Procedures
by Kathryn A. Booth Terri D. Wyman Leesa WhickerThe medical assisting profession is soaring to new heights with the expansion and diversity of roles and changes in the healthcare environment. Today’s medical assistants must juggle many tasks in the medical office to keep up with the changes. <p><p>The seventh edition of Medical Assisting: Administrative and Clinical Procedures with Anatomy and Physiology was updated to help students as well as instructors learn these ever-changing tasks and stay current in the healthcare environment.
Medical Assisting: Administrative and Clinical Competencies
by Barbara A. Wise Cathy Kelley-Arney Connie Krebs Lucille KeirThis textbook presents the administrative and clinical skills needed by medical assistants. A lengthy chapter describes the anatomy and physiology of the human body. Two included CD-ROMs contain pictures and instructions for performing duties in the medical office and the clinic. The fifth edition adds a section on alternative therapies. Annotation c. Book News, Inc. , Portland, OR (booknews. com)
Medical Assisting: Administrative and Clinical Competencies
by Virginia Ferrari Michelle BlesiStrengthen your knowledge base as well as the critical skills and behaviors needed to become a successful entry-level medical assistant with Blesi's MEDICAL ASSISTING: ADMINISTRATIVE AND CLINICAL COMPETENCIES, 9E. Clear and easy to understand, this streamlined edition now includes a complete, updated section on the structure and function of body systems with current medical terminology presented in context. Updates highlight the latest information in nutrition, the Affordable Care Act (ACA), ICD-10 and electronic health records. Expanded content focuses on increasing your personal effectiveness as you study professionalism, teamwork and time management. New chapters also discuss geriatrics and mental health -- topics of growing importance. You examine the latest procedures as you increase your general, administrative and clinical competencies. MindTap digital resources help you further develop a competitive advantage as you pursue a career in medical assisting today.
Medical Assisting: Administrative And Clinical Procedures With Anatomy And Physiology
by Kathryn A. Booth Terri D. Wyman Leesa WhickerThe medical assisting profession is soaring to new heights with the expansion and diversity of roles and changes in the healthcare environment. Today’s medical assistants must juggle many tasks in the medical office to keep up with the changes. The seventh edition of Medical Assisting:Administrative and Clinical Procedures with Anatomy and Physiology was updated to help students as well as instructors learn these ever-changing tasks and stay current in the healthcare environment.
Mediated Perspectives: Media Ownership, Literacy, and Effects
by Bick TreutThis anthology focuses on the history of the media from a media ecology perspective. It encourages students to think about the media system, not merely as a source of entertainment, but as a business designed to target viewers and sell products.
Mediated Communication and You: An Introduction to Internet and Media Effects
by Silvia Knobloch-Westerwick Axel WesterwickEngaging, up-to-date, and accessible, Mediated Communication & You: An Introduction to Internet & Media Effects introduces you to crucial questions and issues in media use, the possible negative effects of media, and theories and research on mediated communication. The text helps readers develop an awareness of the diversity of mediated messages and media use responses. It also considers potential positive outcomes of media use and why we enjoy the internet and media, topics that are particularly important in today's digital world. <p><p> Topics covered include: how mediated communication affects our worldviews and social groups; how news coverage takes shape and is consumed by audiences; political communication and opinion expression; emotions and pleasure resulting from mediated communication; health communication; computer-mediated communication; and much more.
Mediamaking: Mass Media in a Popular Culture
by Lawrence Grossberg Ellen Wartella D. Charles Whitney J. Macgregor WiseFor both undergraduates and graduate students, this textbook explores the context, history, organizations, and economics of mass media. Grossberg (communication studies and cultural studies, U. of North Carolina at Chapel Hill) et al. consider the media in terms of meaning and ideology, its power in the creation of identity, and with consumers, behavior, politics, and the public. They do not organize the text around types, such as newspaper, broadcasting, and radio, but rather take a theoretical look at the media in the context of society. The second edition has new statistics and examples, in addition to a new author who brings topics of cyberculture, globalization, and alternatives to the forefront. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
Media/Impact: An Introduction To Mass Media (Mindtap Course List)
by Shirley BiagiFrom media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on a tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, currency, and visual appeal, the book thoroughly explores how today's mass media are converging as well as provides comprehensive coverage of the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also gives readers an insider's look at what it's like to work in each industry. In addition, it offers new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more.
Media, History, Society: A Cultural History Of U. S. Media
by Janet M. CramerMedia/History/Society offers a cultural history of media in the United States, shifting the lens of media history from media developments and evolution to a focus on changes in culture and society, emphasizing how media shaped and were shaped by these trends, policies, and cultural shifts. <p><p> Covers the topics that instructors want to teach <p> Provides a timely and relevant culturally determined perspective on media history in American society <p> Organized thematically rather than chronologically <p> Links history to contemporary issues, setting journalism into a broader historical context <p> Includes alternate table of contents, discussion questions, an instructor’s manual, and sample exams
Media in Society: A Brief Introduction
by Richard Campbell Bettina Fabos Julie Frechette Douglas Gomery Joli JensenCritiquing the mass media, and the role those media play in our lives, requires a critical eye. Media in Society gives students in upper level media courses a unique narrative-based approach to media criticism, exploring the stories media tell—as well as the stories we tell about the media when we describe how it affects us. Organized thematically, Media in Society examines topics like narrative genre, entertainment culture, news, politics, and economics, emphasizing both the pleasures and pitfalls of the media narratives that surround us. Written by an esteemed team of media scholars, specifically for media students, this compact and affordable text makes a great backbone or addition to a media and society course.
Media and Impact: An Introduction to Mass Media
by Shirley BiagiTaking an industry-by-industry approach to media issues and situating these in a global context, this textbook considers the media's influence on both individuals and whole societies. A companion CD-ROM contains CNN video clips and other supplemental materials. Biagi teaches at California State University at Sacramento. Annotation ©2004 Book News, Inc. , Portland, OR (booknews. com)
Media and Culture: An Introduction to Mass Communication (Updated 3rd Edition)
by Richard CampbellMedia and Culture is the groundbreaking introduction to mass communication that uses a unique critical approach and cultural perspective to help students understand the powerful dynamics of the mass media. Now available in an annual update--this year, an update of the Third Edition--Media and Culture is the most current text available and remains the best resource for the introduction to mass communication course.
Media and Cultural Studies: KeyWorks (Second Edition)
by Douglas M. Kellner Meenakshi Gigi DurhamRevised and updated with a special emphasis on innovations in social media, the second edition of Media and Cultural Studies: Keyworks stands as the most popular and highly acclaimed anthology in the dynamic and multidisciplinary field of cultural studies. Features several new readings with a special emphasis on topics relating to new media, social networking, feminist media theory, and globalization Includes updated introductory editorials and enhanced treatment of social media such as Twitter and YouTube New contributors include Janice Radway, Patricia Hill-Collins, Leah A. Lievrouw, Danah M. Boyd, Nicole B. Ellison, and Gloria Anzaldua
Media Planning And Buying in the 21st Century: Integrating Traditional And Digital Media
by Ronald GeskeyUPDATED (4th) EDITION of the most up to date and comprehensive book on media panning and buying in the 21st century. In addition to extensive updating, includes brand new chapters on Internet and programmatic buying.
Media Literacy Edition 5
by W. James PotterThis is a textbook on media: where it reaches and why, who generates it, where its growth has taken us and its further pathways into our lives. The point is that it's a media-saturated world and that acquiring media literacy is possible, and also critical to both fending off the negative or even destructive consequences of media and finding the potential benefits of it. Organization of the text is around these major areas, with very detailed investigation within these: introductory definitions and discussion of the media literacy approach; audience; industry; content; effects; confronting the issues; personal strategy for increasing media literacy and helping others to do the same. Potter (media studies, University of California, Santa Barbara) has added new material on social media sites.
Media Impact: An Introduction to Mass Media (10th Edition)
by Shirley BiagiFrom media history to today's rapid-fire changes, MEDIA/IMPACT takes you on a tour of the events, people, and technologies that have shaped and are shaping the industry. Known for its engaging writing style, currency, and visual appeal, this book explores the converged mass media--its industries and support industries as well as the legal, ethical, social, global, and technological issues these businesses face very day. Emphasizing the impact of the media on individuals and society, the book illustrates that the media are foremost in the business of making money and shows you students what it's like to work in each industry. Included are detailed timelines and an extensive online media careers guide.
Media Ethics: Key Principles For Responsible Practice
by Patrick PlaisanceMedia Ethics: Key Principles for Responsible Practice equips students with the knowledge and critical skill sets they need to develop a solid foundation in ethical thinking and responsible media behavior. The text balances ethics theory with case studies to explain key ethical principles and their application in real-world media practice. <p><p> The book introduces classical and contemporary ethics theory and helps students develop a greater understanding of and appreciation for the deliberative process required for responsible media practice. Dedicated chapters address key ethical principles including transparency, justice, harm, autonomy, privacy, and community. Case studies throughout the book provide examples of media behaviors that have posed real-life dilemmas. These contemporary examples underscore the need for ethical media practice and also set the stage for lively debate and reflection. <p> The third edition includes up-to-date case studies, media research, and ethics theory applications to media technologies. Three new chapters address moral decision-making in everyday life, the key factors involved in being a responsible media consumer, and ethical and policy questions surrounding Big Data and our data-driven media system. <p> Developed to foster ethical thought and decision-making, Media Ethics is the ideal textbook for courses dealing with ethics in journalism, public relations, advertising, strategic communication, and media marketing.
Media Ethics: Issues And Cases
by Philip Patterson Lee Wilkins Chad PainterMedia Ethics, Ninth Edition is a diverse, classroom tested compilation of 60 diverse cases that will help students prepare for the ethical situations they will confront in their media careers. Ninety percent of the cases are based on actual events, and authors from many institutions and media outlets contributed both real-life and hypothetical cases. There is a strong focus on ethical theory and practice throughout the book, which works well as both a main text in a media ethics course, and in an "across the curriculum" approach in other media courses. Every chapter has been revised to include the most significant research and thinking about the individual topics in the field, including more attention to emerging ethical theory in the areas of privacy, truth telling, and the political role of the news media. Key updates to the Ninth Edition: A new chapter devoted to the theory and practice of social justice 25 new cases covering current topics as diverse as “weedvertising,” “Doxxing,” drones, and sexual harassment in the newsroom The implications of digital content throughout multiple media industries and platforms Fake news Technological invasions of privacy The blending of entertainment, infotainment, and news