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Graphic Design Theory: Readings from the Field
by Helen ArmstrongThis book presents ground-breaking, primary texts from the most important historical and contemporary design-thinkers.
The Graphic Designer's Business Survival Guide
by Lawrence J. DanielsGraphic design is a crowded, highly competitive world. And it takes a lot more than raw talent and technical ability to make it as an independent designer. Successful graphic designer and entrepreneur, Larry Daniels exposes the weak spot of so many: the critical business side of running even a one-person design firm. Designers often prioritize aesthetics over a client's needs, and ignore basic business skills such as writing, record keeping, and relationship building. This practical insider's guide explains how to build a profitable, sustainable design business. Packed with sample agreements, letters, forms, and more, it reveals how to: - Create a website and portfolio that highlight design solutions - Do pre-pitch research and deliver winning presentations - Prepare inviting proposals that win lucrative contracts - Establish a reliable system for tracking billable hours (and staying solvent) - Use cold-calling strategies even sales phobics can master - Quantify design decisions in ways that business management can relate to and respect - Break out of "freelancer" mode to highly compensated creative consultant The field of design is littered with failures. To stand out and succeed, you need to be professional, efficient, and focused on the bottom-line results that clients value. The Graphic Designer's Business Survival Guide shows you how.
The Graphic Designer's Digital Toolkit
by Allan B. WoodBeing a successful graphic designer today requires more than knowing the essential features of industry-standard software applications. It also requires an understanding of how to integrate these programs into a seamless whole while producing work that conforms to design principles and client expectations.
The Graphic Designer's Guide to Better Business Writing
by Barbara Janoff Ruth Cash-SmithVisual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there's help! The Graphic Designer's Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country.
The Graphic Designer's Guide to Clients: How to Make Clients Happy and Do Great Work
by Ellen ShapiroHere is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
The Graphic Designer's Guide to Clients: How To Make Clients Happy And Do Great Work
by Ellen M. ShapiroHere is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mke Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients' needs. Their advice will help you:Identify what is distinct about your services Market yourself effectively Meet and court clients Learn the lingo of corporate strategy Make effective presentations Believe in the work you do and sell the work you believe in Obtain referrals from existing clients Keep clients coming back for moreCEOs and design managers from nineteen marketing and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard University-offer their own candid perspectives on the challenges solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource.
The Graphic Designer's Guide to Portfolio Design
by Debbie Rose MyersThis book is developed to provide students with everything they need to know to make the transition from design student to design professional. It provides step-by-step instruction for creating professional portfolios, both traditional and digital. Interviewing tips, sample resumes and cover letters, and action verb lists help students prepare for their job search. The second edition includes new sample portfolios, robust case studies, and updated information on digital portfolio trends and techniques.
The Graphic Designer's Guide to Pricing, Estimating, and Budgeting
by Theo Stephen WilliamsThis helpful guide provides startup and experienced design business owners with dozens of useful, creative methods for achieving profitability. Updated throughout with additional material on time management, expanded coverage of Web and multimedia pricing, and numerous new interviews with leading designers, this third edition is an invaluable industry guide focusing on these crucial aspects of running a graphic design business.Coverage includes how to set rates, deal with competitors' pricing, use different pricing methods, prepare estimates, draft proposals, establish and manage budgets, negotiate, and position the brand of the firm. Graphic designers will find the clearly written, practical advice indispensable to professional success.
Graphic Guide To Frame Construction: Details For Builders And Designers (For Pros By Pros Ser.)
by Robert ThallonIf you're in need of info on framing construction, look no further. This newly revised and updated edition of our classic visual handbook is loaded with up-to-date code information, the latest material advice, and detailed construction methods. Building on the success of earlier editions--which have sold hundreds of thousands of copies--accomplished architect and teacher Rob Thallon delivers on the details you need to get the job done right.<p><p> Covers a broad range of projects. Whether you're setting a foundation, erecting a partition wall, or flashing a window, you'll find information on the project in this book. The book's major categories include:<p><p> Footings and Foundations Beams, Joist Systems, and Subflooring Wall Framing, Bracing, and Sheathing Roof Framing, Flashing, and Insulation Exterior and Interior Stairs and Handrails<p><p>
Graphic Horizons: Volume 3 - Graphics for Knowledge (Springer Series in Design and Innovation #44)
by Luis Hermida González João Pedro Xavier Inés Pernas Alonso Carlos Losada PérezThis book reports on several advances in architectural graphics, with a special emphasis on education, research and heritage. It gathers a selection of contributions to the 20th International Congress of Architectural Graphic Expression, EGA 2024, held on May 27-29, 2024, in Porto, Portugal, with the motto: "Graphic Horizons". This is the third volume of a 3-volume set.
Graphic Horizons: Volume 2 - Graphics for Education and Production (Springer Series in Design and Innovation #43)
by Luis Hermida González João Pedro Xavier Antonio Amado Lorenzo Ángel J. Fernández-ÁlvarezThis book reports on several advances in architectural graphics, with a special emphasis on education, training, and architectural production. It gathers a selection of contributions to the 20th International Congress of Architectural Graphic Expression, EGA 2024, held on May 27-29, 2024, in Porto, Portugal, with the motto: "Graphic Horizons". This is the second of a 3-volume set.
Graphic Horizons: Volume 1 - Graphics for Analysis and Thought (Springer Series in Design and Innovation #42)
by Luis Hermida González João Pedro Xavier Jose Pedro Sousa Vicente López-ChaoThis book reports on several advances in architectural graphics, with a special emphasis on education, training, and research. It gathers a selection of contributions to the 20th International Congress of Architectural Graphic Expression, EGA 2024, held on May 27-29, 2024, in Porto, Portugal, with the motto: "Graphic Horizons". This is the first of a 3-volume set.
Graphic Idea Notebook: A Treasury of Solutions to Visual Problems
by Jan WhiteThis updated edition of the much-heralded classic of page design offers surefire ideas and inspiration to anyone stuck with the task of designing cutting-edge printed material. This book is a collection of more than 2,000 visual "idea generators"-illustrations and line art-that visualize the various abstract problems that page editors encounter. Previous editions of this book (0-8230-2149-1 and 0-9356-0364-6) have sold more than 57,000 copies "Jan White's are the very best working and how-to and why-to volumes available on the use of graphics in books and publications."--Publishers WeeklyAllworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Graphic Imprints: The Influence Of Representation And Ideation Tools In Architecture
by Carlos L. MarcosThis is the Proceedings of the International Congress of Graphic Design in Architecture, EGA 2018, held in Alicante, Spain, May 30-June 1, 2018. About 200 professionals and researchers from 18 different countries attended the Congress. This book will be of interest to researchers in the field of architecture and Engineering. Topics discussed are Innovations in Architecture, graphic design and architecture, history and heritage among others.
Graphic Intelligence: Drawing and Cognition (SpringerBriefs in Applied Sciences and Technology)
by Enrico CicalòThis book demonstrates and discusses the hypothesis that, within the theory of multiple intelligences, graphic intelligence can be isolated and defined as the ability to use graphic skills to solve problems and create products through the integration and coordination of eye, mind and hand, that is, visual perception, thought and graphic representation. Since it is essential to the development of thought in various disciplinary and professional fields, graphic intelligence is considered an intellectual skill that needs to be taught not only in specialist training, but also in general training and at all levels of education, from pre- and primary school to higher education. The book discusses the role of graphic intelligence within the design, scientific, artistic, education and communication disciplines, highlighting how graphic skills are fundamental to enhancing cognitive and imaginative abilities in all areas of training and professional knowledge.
Graphic Knits: 20 Designs in Bold, Beautiful Color
by Alexis WinslowGo bold with gorgeous color blocking and graphic knitting projects. Graphic Knits is a collection of 20 patterns featuring modern colorwork inspired by geometric motifs. Fresh and bold, the knitting projects are created by an up-and-coming design star. Author Alexis Winslow makes use of color-knitting techniques such as stripes, Fair Isle, intarsia, and slipped stitches. With each knitting pattern, she demonstrates how to use these techniques to create visually appealing garments. Flattering silhouettes expertly integrate vibrant colorwork or graphic detail for maximum effect. These two elements--shape and pattern--engage in a playful and mutually flattering relationship across each knitting pattern. Many of the 20 pieces have unexpected, modern details: an oversized, chunky cable scarf is given vivid personality through color blocking. A shapely sweater sports a pretty pattern around the collar--but instead of a traditional Scandinavian motif, bright polka dots create something fresh and new.
Graphic Narratives and the Mythological Imagination in India
by Roma ChatterjiThis book explores graphic narratives and comics in India and demonstrates how these forms serve as sites on which myths are enacted and recast. It uses the case studies of a comics version of the Mahabharata War, a folk artist’s rendition of a comic book story, and a commercial project to re-imagine two of India’s most famous epics – the Ramayana and the Mahabharata – as science fiction and superhero tales. It discusses comic books and self-published graphic novels; bardic performance aided with painted scrolls and commercial superhero comics; myths, folklore, and science fiction; and different pictorial styles and genres of graphic narration and storytelling. It also examines the actual process of the creation of comics besides discussions with artists on the tools and location of the comics medium as well as the method and impact of translation and crossover genres in such narratives. With its clear, lucid style and rich illustrations, the book will be useful to scholars and researchers of sociology, anthropology, visual culture and media, and South Asian studies, as well as those working on art history, religion, popular culture, graphic novels, art and design, folk culture, literature, and performing arts.
The Graphic Novel Classroom: POWerful Teaching and Learning with Images
by James Bucky Carter Maureen BakisEvery teacher knows that keeping adolescents interested in learning can be challenging-The Graphic Novel Classroom overcomes that challenge. In these pages, you will learn how to create your own graphic novel in order to inspire students and make them love reading. Create your own superhero to teach reading, writing, critical thinking, and problem solving!Secondary language arts teacher Maureen Bakis discovered this powerful pedagogy in her own search to engage her students. Amazingly successful results encouraged Bakis to provide this learning tool to other middle and high school teachers so that they might also use this foolproof method to inspire their students. Readers will learn how to incorporate graphic novels into their classrooms in order to:Teach twenty-first-century skills such as interpretation of content and formImprove students' writing and visual comprehensionCaptivate both struggling and proficient students in readingPromote authentic literacy learningDevelop students' ability to create in multiple formatsThis all-encompassing resource includes teaching and learning models, text-specific detailed lesson units, and examples of student work. An effective, contemporary way to improve learning and inspire students to love reading, The Graphic Novel Classroom is the perfect superpower for every teacher of adolescent students!
Graphic Recognition. Current Trends and Challenges
by Bart Lamiroy Rafael Dueire LinsThis book constitutes the thoroughly refereed post-conference proceedings of the 11th International Workshop on Graphics Recognition, GREC 2015, held in Nancy, France, in August 2015. The 10 revised full papers presented were carefully reviewed and selected from 19 initial submissions. They contain both classical and emerging topics of Graphics Recognition, namely symbol spotting; recognition in context; perceptual based approaches and grouping; low level processing; off-line to on-line and interactive systems; structure based approaches; performance evaluation and ground truthing; content based retrieval.
Graphic Satire in the Soviet Union: Krokodil's Political Cartoons
by John EttyAfter the death of Joseph Stalin, Soviet-era Russia experienced a flourishing artistic movement due to relaxed censorship and new economic growth. In this new atmosphere of freedom, Russia’s satirical magazine Krokodil (The Crocodile) became rejuvenated. John Etty explores Soviet graphic satire through Krokodil and its political cartoons. He investigates the forms, production, consumption, and functions of Krokodil, focusing on the period from 1954 to 1964. Krokodil remained the longest-serving and most important satirical journal in the Soviet Union, unique in producing state-sanctioned graphic satirical comment on Soviet and international affairs for over seventy years. Etty’s analysis of Krokodil extends and enhances our understanding of Soviet graphic satire beyond state-sponsored propaganda.For most of its life, Krokodil consisted of a sixteen-page satirical magazine comprising a range of cartoons, photographs, and verbal texts. Authored by professional and nonprofessional contributors and published by Pravda in Moscow, it produced state-sanctioned satirical comment on Soviet and international affairs from 1922 onward. Soviet citizens and scholars of the USSR recognized Krokodil as the most significant, influential source of Soviet graphic satire. Indeed, the magazine enjoyed an international reputation, and many Americans and Western Europeans, regardless of political affiliation, found the images pointed and witty. Astoundingly, the magazine outlived the USSR but until now has received little scholarly attention.
Graphic Standards Field Guide to Hardscape
by Leonard J. HopperQuick, reliable answers to your most common on-site questionsWhen you're in the field, you never know what you'll come across. The Graphic Standards Field Guide to Hardscape gives you fast access to the practical information you need when you're on-site and under pressure.Presented in a highly visual and easily portable format, the Field Guide is organized to follow a logical project sequence from site evaluation of existing conditions through construction maintenance. Covering everything from assessing existing conditions, site work, bases and paving, site improvements, and materials, this handy companion conveys the most common answers that landscape architects need in the real world when visiting a construction site, and meeting with architects and engineers or clients and contractors.The Field Guide to Hardscape extends the familiar Landscape Architectural Graphic Standards beyond the office or studio with:Quick access to essential information when away from the studioThings to look for when assessing existing conditions during preliminary design site visits or pre-construction meetingsGraphic Standards--quality details accompanied by real-world photographs of best construction practices and techniquesIllustrations that help you troubleshoot problems, along with on-the-spot solutionsA list of common construction mistakes and problems to avoidCompact format that's easy to reference and carry alongThe Graphic Standards Field Guide to Hardscape is the ideal companion for the on-the-go landscape architect, design professional, inspector, facilities manager or anyone that is involved with site construction.
Graphic Standards Field Guide to Home Inspections
by Stephen GladstoneQuick, reliable answers to your most common on-site questionsWhen you're in the field, you never know what you'll come across. The Wiley Graphic Standards Field Guide to Home Inspections gives you fast access to the information you need when you're on-site and under pressure.Presented in a highly visual and easily portable format, the Graphic Standards Field Guide to Home Inspections is organized according to CSI's Masterformat standards of practice. It covers everything from inspection preparation to on-site safety, conveying the most common answers with practical instruction about home inspections that the professional inspector, architect, engineer, or contractor needs to access quickly out in the field to evaluate an existing residential property.The Field Guide to Home Inspections extends the Graphic Standards experience outside of the office and into the field, with:Quick access to essential information wherever you areGraphic Standards-quality details accompanied by real-world photographs of the common conditions you'll find in residential buildingsIllustrations that help you troubleshoot problems, along with on-the-spot solutionsCompact format that's easy to reference and carry alongThe Graphic Standards Field Guide to Home Inspections is the ideal companion for the on-the-go professional home inspector.
Graphic Standards Field Guide to Residential Construction
by Dennis J. HallA must-have reference to more than 100 common residential conditions-from accessibility issues to working with zinc Practical information that the architect, engineer, contractor and homeowner can access quickly, with over 230 supporting tables photos and details Identifies frequently used reference standards, acceptable practices, and other relevant resources Quick, reliable answers to your most common on-site questions When you're in the field, you never know what you'll come across. Graphic Standards Field Guide to Residential Construction gives you fast access to the information you need when you're on-site and under pressure. Presented in a highly visual and easily portable format, Graphic Standards Field Guide to Residential Construction is organized by CSI's MasterFormat and is coordinated with the 2009 International Residential Code, as well as current sustainable practices. It addresses issues pertaining to residential construction by covering every aspect of the process, such as the use of materials, structural concerns, finishes, thermal and moisture protection, accessible design applications, and more. Graphic Standards Field Guide to Residential Construction extends beyond the studio, with: Quick access to essential information wherever you are Graphic Standards-quality details accompanied by photographs and tables Illustrations that help you troubleshoot problems, along with on-the-spot solutions Compact format that's easy to reference and carry along Graphic Standards Field Guide to Residential Construction is a handy companion that offers the essential tools that time-crunched professionals can turn to in an instant when dealing with clients, or when handling the many complex demands surrounding construction management.
Graphic Standards Field Guide to Softscape
by Leonard J. HopperQuick, reliable answers to your most common on-site questions When you're in the field, you never know what you'll come across. The Wiley Graphic Standards Field Guide to Softscape gives you fast access to the practical information you need when you're on-site and under pressure. Presented in a highly visual and easily portable format, the Field Guide is organized to follow a logical project sequence from site evaluation of existing conditions through construction maintenance. Covering everything from soils and planting to storm water drainage, this handy companion conveys the most common answers that landscape architects addressing issues pertaining to softscape need when visiting construction sites and meeting with architects, engineers, clients, or contractors. The Field Guide to Softscape extends the familiar Landscape Architectural Graphic Standards beyond the office, with: Quick access to essential information when away from the studio Things to look for when assessing existing conditions during preliminary design site visits or pre-construction meetings Graphic Standards-quality details accompanied by real-world photographs of best construction practices and techniques Illustrations and real-world photographs that help you troubleshoot problems, along with on-the-spot solutions A list of common construction mistakes and problems to avoid Compact format that's easy to reference and carry along to job sites The Graphic Standards Field Guide to Softscape is the ideal companion for the on-the-go landscape architect, design professional, inspector, facilities manager, or anyone who is involved with site construction. Immediate access to information on over 50 on-site conditions More than 325 details and photos throughout Identifies reference standards, acceptable practices, and things to avoid
Graphic Storytelling and Visual Narrative (Will Eisner Instructional Books)
by Will Eisner"There isn't a comics artists alive who hasn't benefited from Will Eisner's masterful work and formidable wisdom."--Scott McCloud, author of Understanding Comics In Graphic Storytelling and Visual Narrative, Will Eisner--one of the most influential comic artists of the twentieth century--lays out the fundamentals of storytelling and their application in the comic book and graphic novel. In a work that will prove invaluable for comic artists and filmmakers, Eisner reveals how to construct a story and the basics of crafting a visual narrative. Filled with examples from Eisner's work as well as that of artists like Art Spiegelman and R. Crumb, this essential work covers everything from the fine points of graphic storytelling to the big picture of the medium, including how to: Combine words and images into seamless storytelling. Wield images like narrative tools. Master different types of comic book stories. Write and illustrate effective dialogue. Develop ideas that can be turned into dynamic stories.