- Table View
- List View
How to Audition for TV Commercials: From the Ad Agency Point of View
by W. L. JenkinsWhat do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step-by-step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
How to Audition for TV Commercials
by W. L. JenkinsWhat do ad agencies look for when casting TV commercials? This insider's guide, written by a former actor turned ad agency exec, has the answers. It provides step-by-step instructions to help actors understand and master the entire process, from assessing one's looks and personality to the agency preproduction process, from reading scripts and understanding storyboards to preparing for the audition, doing the shoot, and more.
How To Audition On Camera: A Hollywood Insider's Guide for Actors
by Sharon Bialy Bryan CranstonTo win a role in a movie or on network or cable TV, you must make a strong first impression in your brief, crucial audition--and the first person you have to impress is the casting director. In How to Audition On Camera, Casting Director Sharon Bialy answers the twenty-five questions actors ask most frequently about how to nail an audition. What is the casting director looking for? If you mess up, can you start over? What is the most common mistake experienced actors make? Should you audition off book or can you look at the page? Should you dress in character? How much can you improvise? Actors--both novice and professional--are often misled by myths and outdated prescriptions. This guide replaces such misinformation with concise and accurate advice from someone who is in the room helping to make the decision on who gets the job. Bialy gets readers started immediately on the road to screen acting success.
How To Audition On Camera: A Hollywood Insider's Guide for Actors
by Sharon Bialy Bryan CranstonFirst Time in Print Updated and expanded To win a role in a movie or on network or cable TV, you must make a strong first impression in your brief, crucial audition—and the first person you have to impress is the casting director. In How to Audition On Camera, Casting Director Sharon Bialy answers the twenty-five questions actors ask most frequently about how to nail an audition. What is the casting director looking for? If you mess up, can you start over? What is the most common mistake experienced actors make? Should you audition off book or can you look at the page? Should you dress in character? How much can you improvise? Actors—both novice and professional—are often misled by myths and outdated prescriptions. This guide replaces such misinformation with concise and accurate advice from someone who is in the room helping to make the decision on who gets the job. Bialy gets readers started immediately on the road to screen acting success.
How to Avoid the Ten Biggest Home-Buying Traps
by Patrick Hogan A. M. WatkinsBuying a house can be a wonderful experience if you understand not only what to buy, but also what not to buy. But can you avoid common homebuying mistakes if you don't know what they are? Let How to Avoid the 10 Biggest Homebuying Traps guide you safely through the process of buying your home by showing you what pitfalls to identify and sidestep. With this guidance, you can successfully navigate potential money traps to find the home of your dreams. How To Avoid the 10 Biggest Homebuying Traps reveals the ten most common, and costly, mistakes homebuyers make. Guided by real estate expert Art Watkins, you'll learn how to spot and avoid: Houses that are overpriced for their value New construction by shady builders Homes that are marginal in quality Houses packed with special features for an impulse buy Garbled floor plans that reduce a home's value Homes that are expensive energy guzzlers, and much more.
How to Balance Your Life: Everyday Tips for Simpler Living and Lasting Harmony
by Robin JamesAchieving a sense of equilibrium and inner peace can prove elusive when so many demands and responsibilities are constantly vying for your attention. Discover the tools for finding harmony in all aspects of your life with practical tips on everything from managing everyday stress to finding a work/life balance that is right for you. This inspirational book will help you find ways to maintain a healthy diet and lifestyle and be more mindful of the wider world and your impact upon it, while making sure there is always room for ‘me’ time.Balancing your life is essential to your health and well-being, and by applying a few simple concepts you will live your life at a pace that is comfortable and ultimately rewarding.
How to Balance Your Life: Everyday Tips for Simpler Living and Lasting Harmony
by Robin JamesAchieving a sense of equilibrium and inner peace can prove elusive when so many demands and responsibilities are constantly vying for your attention. Discover the tools for finding harmony in all aspects of your life with practical tips on everything from managing everyday stress to finding a work/life balance that is right for you. This inspirational book will help you find ways to maintain a healthy diet and lifestyle and be more mindful of the wider world and your impact upon it, while making sure there is always room for ‘me’ time.Balancing your life is essential to your health and well-being, and by applying a few simple concepts you will live your life at a pace that is comfortable and ultimately rewarding.
How to Be a Budget Fashionista: The Ultimate Guide to Looking Fabulous for Less
by Kathryn FinneyGood news: You don’t have to sacrifice style just to pay your electric bill. Kathryn Finney, a.k.a. the Budget Fashionista, is the expert on all things chic and cheap. Now she opens up her Prada bag of shopping and style tips to make you fashionably frugal, with change to spare. It’s as easy as 1-2-3!1. Know your budget: Learn innovative, money-saving ways to increase your clothing funds. 2. Know your style: Get helpful hints from fashion insiders and use them to develop your own mode of self-expression. 3. Know your bargains: Discover the art of scoring exclusive friends-and-family coupons for your favorite department stores Whether you’re a homemaker from Houston, a grandma from Grand Rapids, or an M.D. from Manhattan, you don’t need to break the bank to look your best. With great cost-cutting tips, at-home spa secrets, designer discount websites, and access to exclusive deals, The Budget Fashionista is like having your own personal stylist at your beck and call. So before you go out and commit the eighth deadly sin–buying a fake Louis Vuitton–read this must-have guide and learn to be style-smart and budget-wise!From the Trade Paperback edition.
How to Be a Budget Fashionista®
by Kathryn FinneyGood news: You don’t have to sacrifice style just to pay your electric bill. Kathryn Finney, a. k. a. the Budget Fashionista, is the expert on all things chic and cheap. Now she opens up her Prada bag of shopping and style tips to make you fashionably frugal, with change to spare. It’s as easy as 1-2-3! 1. Know your budget: Learn innovative, money-saving ways to increase your clothing funds. 2. Know your style: Get helpful hints from fashion insiders and use them to develop your own mode of self-expression. 3. Know your bargains: Discover the art of scoring exclusive friends-and- family coupons for your favorite department stores Whether you’re a homemaker from Houston, a grandma from Grand Rapids, or an M. D. from Manhattan, you don’t need to break the bank to look your best. With great cost-cutting tips, at-home spa secrets, designer discount websites, and access to exclusive deals, The Budget Fashionista is like having your own personal stylist at your beck and call. So before you go out and commit the eighth deadly sin–buying a fake Louis Vuitton–read this must-have guide and learn to be style-smart and budget-wise!
How to Be a Coder: Learn to Think like a Coder with Fun Activities, then Code in Scratch 3.0 Online (Careers for Kids)
by Kiki ProttsmanLearn to think like a coder without a computer! Each of the fun craft activities included in this book will teach you about a key concept of computer programming and can be done completely offline. Then you can put your skills into practice by trying out the simple programs provided in the online, child-friendly computer language Scratch.This crafty coding book breaks down the principles of coding into bite-sized chunks that will get you thinking like a computer scientist in no time. Learn about loops by making a friendship bracelet, find out about programming by planning a scavenger hunt, and discover how functions work with paper fortune tellers. Children can then use their new knowledge to code for real by following the clear instructions to build programs in Scratch 3.0.Perfect for kids aged 7-9, the various STEAM activities will help teach children the crucial skills of logical thinking that will give them a head-start for when they begin programming on a computer. Famous scientist pages teach children about coding pioneers, such as Alan Turing and Katherine Johnson, and topic pages, such as the Internet, give kids a wider understanding of the subject.Written by computer science expert Kiki Prottsman, How to be a Coder is so much fun kids won't realize they're learning!
How to Be a Design Academic: From Learning to Leading
by Alethea Blackler and Evonne MillerThis book is about how to be a design academic. In another words, how to manage the various challenges, requirements, and processes that come with both the everyday and extra-ordinary parts of an academic role in design fields (from architecture, urban design, interior design and landscape architecture, to fashion, industrial, interaction and graphic design). The book is organised in two parts – Part 1, Starting out and Part 2, Becoming a Leader. It includes real-life experiences of actual academics and offers a wide range of experiences of authors from early career researchers to full professors and heads of schools. It contains all aspects of academic life, including the highs and lows of teaching, research, leadership, and managing your working life and your career. This book is perfect for academics, aspiring academics, and research students in a wide range of design fields.
How to Be a Design Student (and How to Teach Them)
by Mitch GoldsteinDesigner, artist, and educator Mitch Goldstein's experience as student and teacher gives guidance and inspiration to help students get the most out of design school.Life as a design student is filled with questions. Rochester Institute of Technology Associate Professor of Design Mitch Goldstein has many answers, shared in clear, clever, and sage advice that is helpful for students at any level of their education, as well as anyone thinking about attending design school and wondering what it's really all about.For design students and art professionals, Goldstein is a brilliant resource for real-world thoughts about design school and creative practice. Drawing on 16 years of teaching design and his popular "Dear Design Student" Twitter project, Goldstein explores all aspects of how to get the most out of the school experience, and beyond as a creative professional.From collaboration and critiques to practice and process, this is an inspiring roadmap for design students as well as a valuable guide for design professors to help them understand how to shape curriculum from a student's perspective and better the collaborative experience. Goldstein's insightful essays cover such topics as:Why go to design schoolWhat actually happens in your classes during your time at design schoolWhat kind of assignments you can expectHow critiques workWhat you're actually expected to do on a daily basisHow to translate ideas into paying client projectsHow to make things that will get you a jobAnd much more
How to Be a Fashion Designer (Careers for Kids)
by Lesley Ware"Highly recommended for any aspiring fashionistas." – School Library JournalDesign, style, and accessorize clothes with this fun guide full of practical fashion design ideas for kids!Draw and color creations, choose materials, and learn to design through drawing your own fashion. Packed with practical tips and inspiration, children can enjoy experimenting with new ideas. Illustrations mixed with photography show kids how to choose gorgeous colors, design dress shapes, customize T-shirts, design a bag, pick a color palette, design with texture, and add sparkle to their accessories in simple, easy-to-follow design tasks and simple practical projects. Using inspiration from the natural world, everyday life, and their own imagination, children can design outfits from scratch and learn how to put together the clothes and accessories they already own in fun, stylish ways. Contents support the STEAM (Science, Technology, Engineering, Art, Math) approach to cross-curricular learning.
How to be a Graphic Designer...2nd edition: Without Losing Your Soul
by Adrian ShaughnessyGraphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won’t have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.
How to Be a Graphic Designer without Losing Your Soul: Without Losing Your Soul
by Adrian ShaughnessyPublished to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen
How to be a Graphic Designer Without Losing Your Soul, 2nd Edition: Without Losing Your Soul
by Adrian ShaughnessyGraphic designers constantly complain that there is no career manual to guide them through the profession. Adrian Shaughnessy draws on a wealth of experience to provide just such a handbook. Aimed at the independent-minded, it addresses the concerns of young designers who want to earn a living by doing expressive and meaningful work and avoid becoming a hired drone working on soulless projects. It offers straight-talking advice on how to establish your design career and suggestions - that you won’t have been taught at college - for running a successful business. This revised edition contains all-new chapters covering professional skills; design thinking; and global trends, including social responsibility, ethics and the rise of digital culture. Also included are interviews with leading designers: Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas and Magnus Voll Mathiassen.
How to Be a Moonflower
by Katie DaisyHow to Be a Moonflower, the new book from bestselling author Katie Daisy, celebrates the magic and mystery of the world at night.Discover the world that awakens after everyone else has gone to sleep. In this lavishly illustrated book, New York Times–bestselling artist Katie Daisy explores the mystery and magic of the nighttime. Join her on a journey from dawn to dusk, complete with quotes, poems, meditations, field guides to different nocturnal flora and fauna, and charts that map out the cosmos. From night-blooming flowers to cozy campfires, from moon baths to meteor showers, Katie Daisy's lush illustrations capture the beauty that comes to life in the darkness.BELOVED AUTHOR: Known for her lush, painterly artwork and love of the natural world, NEW YORK TIMES–bestselling author Katie Daisy has 112K followers on Instagram, where you will find frequent posts featuring her vibrant illustrations.A CELEBRATION OF NATURE: Nature-lovers and plant-appreciators will find much to admire in this book. Illustrating everything from the phases of the moon to fluttering moths, Katie Daisy has a knack for capturing the very best this magical world has to offer.EXPLORE THE WONDERS OF NIGHT TIME: The nighttime offers time for reflection, exploration, and adventure. This book will help you make the most of those mystical, after-dark hours and observe the hidden wonders that come to life at nightDELUXE PACKAGE: Featuring a tactile two-piece case with silver metallic ink on the spine and back cover, How to Be a Moonflower makes a beautiful gift for the people in your life who look to art and illustration for creative encouragement, self-exploration, and mindfulness.Perfect for:• Fans of Katie Daisy's artwork and previous book HOW TO BE A WILDFLOWER• free spirits• art and nature lovers• tarot readers and moon worshippers
How to Be a Multi-Hyphenate in the Theatre Business: Conversations, Advice, and Tips from “Dear Multi-Hyphenate”
by Michael KushnerHow to Be a Multi-Hyphenate in the Theatre Business empowers theatre professionals to take hold of their own career and become successful ‘multi-hyphenates’– artists with multiple proficiencies, often cross-pollinating each other to help flourish professional capabilities. Discussing self-identity, networking, workflow, failure, passion, purpose, socially responsible artistry, social media, and the effects of COVID-19, Michael Kushner, award-winning theatre multi-hyphenate artist, sets the stage for artists of all disciplines and backgrounds to find personalized success in the theatre industry. Complete with informative and lively exercises and excerpts from Kushner’s popular podcast and workshop, Dear Multi-Hyphenate, this book addresses questions such as: How do we recover from a pandemic? How do we give more access to marginalized theatre creators? and What goes into producing our own projects? Featuring exclusive information from a myriad of theatre makers such as agents, managers, designers, actors, press representatives, producers, comedians, social media stars, writers, executive directors, CEOs, and lawyers, this book promotes the dismantling of gatekeeping and provides a specialized, hands-on experience to an innovative and lucrative approach to theatre making. How to Be a Multi-Hyphenate in the Theatre Business is an invaluable resource for theatre artists at any level in their careers, whether they are undergraduates, graduate students, professors, award-winning members of the theatre and film community, working professionals, high school students, or entrepreneurs.
How to Be a Rule-Breaking Letterer: A Guide to Making Perfectly Imperfect Art
by Huyen DinhBreak the rules, embrace imperfection, and express your unique self through lettering art!This book is for anyone who's felt the pressure of perfection. As a schoolgirl in Vietnam and later in online lettering classes, Huyen Dinh was always told to perfect her penmanship. Instead, she started embracing her own imperfect style—with squiggly lines, cheeky messages, and pastel colors.In this upbeat guidebook, Dinh walks you through the basic rules of lettering and then teaches you how to break them in clever and creative ways. She shares challenges and triumphs from her own artistic journey and offers inspiration as well as technical tips. You can use your new lettering skills to tell your personal story, support a cause you care about, or decorate your tote bags and sneakers! Fully illustrated in Dinh's signature pastel palette, this book is the perfect companion for any aspiring creative.EVERYTHING YOU NEED IN ONE BOOK: This fresh and fun guide includes: Affirmations for a positive mindsetLettering language 101A step-by-step guide from brainstorming to finished artInspiration for telling your story through letteringFun DIY projects with how-to instructionsAnd much moreMAKES LETTERING FUN: No need to sweat over creating technically perfect calligraphy. Instead, let this guidebook infuse your creative projects with fun. Lettering is a chance to explore your personal style and share your passions with the world. EMPOWERING MESSAGE: By sharing her own story, Dinh offers inspiration for anyone who dreams of a creative career, especially other young Asian American women. This is an approachable and inclusive handbook for pursuing your artistic goals. RISING STAR: Huyen Dinh's refreshing honesty and irresistible illustration style have resonated with thousands of fans online. Her lettering art has graced murals, sweatshirts, magazine covers, and more. With this book, she welcomes anyone to join her in creating perfectly imperfect lettering.Perfect for:Letterers, artists, and illustrators looking for a fun and practical resourceStudents of all ages looking for a creative outletCasual creatives and hobbyists who love hand lettering, drawing with letters, and font, alphabet, and script designFashionistas who want to add personal flair to their accessoriesEngaged couples doing hand-lettered DIY wedding invitesPinterest addicts and bullet journaling enthusiasts seeking new letter design ideas and inspiration
How to Be a Working Actor: The Insider's Guide to Finding Jobs in Theater, Film, and Television
by Mari Lyn Henry Lynne RogersThis comprehensive guide has been revised and expanded to include new information on enhancing your image; finding jobs in emerging markets; updated union rules and payscales; current living expenses; and an entirely new chapter on “Cyberbiz,” exploring the ways that the Internet has opened new doors for actors and enabled entirely new approaches to promotion. Establishing your acting career entails developing all aspects of your performing skills, but more than that, it means learning how to manage your career as an ongoing business. Plenty of schools and books teach you how to hone specific areas of your talent, but onlyHow to Be a Working Actorshows you the whole picture, from improving your image and your audition abilities to finding an agent and landing the roles; from surviving a screen test to making it through your first day on the set; from making your way around the big city to finding regional work. Cowritten by a leading casting director/agent and a seasoned actress/author,How to Be a Working Actoris still the bible of The Biz, with an insider’s viewpoint on all the essentials: assembling a dynamic resume, taking the perfect headshot, understanding the unions, finding a “day job” to supplement your income, learning how to live on a budget in New York or Los Angeles, networking, and much more. Countless tips on wardrobe, makeup, interview skills, and character analysis demonstrate how you can look and act your best for any audition or acting situation. Dozens of industry professionals offer authoritative advice gleaned from decades of experience. Anyone seeking to become—or remain—a working actor needs a copy of this indispensable book.
How to Be a Working Comic: An Insider's Guide to a Career in Stand-up Comedy
by Dave SchwensenThis funny book about being funny aims to show how aspiring comedians can develop a presentation style, market their act and contact agents. It contains interviews with 16 famous stand-up comics including: Jeff Foxworthy, Drew Carey, Carrot Top and others.
How to be a Working Comic: An Insider's Guide to a Career in Stand-Up Comedy
by Dave SchwensenGetting ahead in stand-up comedy means having an original slant on things. Many books and comedy classes offer "secrets" and "formulas" intended to make the aspiring comic a big success. In How to Be a Working Comic, author Dave Schwensen points out that the performers who are in demand never follow the same path--and neither should you if you want to excel in this demanding, competitive profession. Offering more insiders' advice than any other manual, this book shows you how to try out material; get onstage experience; market your act to talent bookers, agents, and managers; go on the road; get on television, and much more. Supplementing the author's own expertise are his interviews with more than sixteen proven talents, including Drew Carey, Carrot Top, Jeff Foxworthy, and Tommy Smothers--all of whom embody the qualities of originality, career know-how, and laughter. Schwensen assumes you already believe you're funny enough to tackle a comedy career. Making sure you develop a comic vision that's completely your own is the essential lesson in starting out in the exciting but crowded field of stand-up comedy.
How to Be an Architect Developer
by Amanda Baillieu Gus ZogolovitchHow many times have you spotted an empty site and dreamt about developing it? And how many times have you given up because of the difficulty of persuading the landowner to sell you the land? Many architects have built their own house, but few have made the leap to become a fully-fledged architect developer. As trained problem solvers, architects are in a strong position to release value from sites and spot opportunities. They’re able to work up creative solutions, which a non-architect developer might. Featuring illustrated case studies and practical guidance, this is the first book aimed at the architect developer that covers every stage of the development process, from finding land through to raising capital, understanding risk and marketing and selling.
How to Be an Artist
by Jerry SaltzArt has the power to change our lives. For many, becoming an artist is a lifelong dream. But how to make it happen? In How to Be an Artist, Jerry Saltz, one of the art world’s most celebrated and passionate voices, offers an indispensable handbook for creative people of all kinds. From the first sparks of inspiration—and how to pursue them without giving in to self-doubt—Saltz offers invaluable insight into what really matters to emerging artists: originality, persistence, a balance between knowledge and intuition, and that most precious of qualities, self-belief. <P><P>Brimming with rules, prompts, and practical tips, How to Be an Artist gives artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work. Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds—painters, photographers, writers, performers—realize their dreams. <P><P><b>A New York Times Bestseller</b>
How to Be an Artist: The New York Times bestseller
by Jerry SaltzThe New York Times Bestseller "I wish I had read these rules forty years ago and carried them around like a bible. By chance or design I've followed most of them at some point but it took me a lifetime as an artist to find what worked. They are the generous, loving, enthusiastic, bullshit-free advice of a master communicator, just reading them makes me want to charge back into the studio" - Grayson Perry"Being an artist is a lonely pursuit - twenty-four hours a day, seven days a week, for the rest of your life. Most of the time it hurts. This book will help the pain" - Tracey EminOne of Elizabeth Gilbert's 2020 Quarantine Book Recommendations"Joy is palpable in these pages. We need such thinking right now" - Apollo MagazineAs the witty and passionate chief art critic for New York magazine, Jerry Saltz is often approached by artists, both amateur and professional, asking him for advice: How do I get started? How do I get better? Is what I'm doing even art at all? They want to know, in short, how to be an artist. Now, expanding on his viral cover story for New York magazine - and drawing on his decades of immersion in the art world - Saltz has the answers. How to Be An Artist is an indispensable book of practical inspiration for creative people of all kinds. Brimming with dozens of brand new rules, prompts, exercises, and tips designed to break through creative blocks, ignite motivation, and conquer bad habits, this book is designed to help artists of all kinds - painters, photographers, writers, performers - realize their dreams. Includes such advice as:- Make art for now, not the future- No, you don't need graduate school- Recognize convention, and resist constraint- Get lost- Listen to the wildest voices in your head- Know what you hate (it's probably you)- Finish the damn thing!- How to recover from critical injuries