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Ideal Homes of the Thirties (Dover Architecture)
by Ideal Homes Daniel ReiffAdapted from a rare 1933 catalog, this volume showcases sixty plans for two-story houses. It features photographs (most in full color), floor plans, and descriptive text that depict a splendid variety of economic styles, including colonial, mission, foursquare, and bungalow. Each house appears in a two-page spread, forming an elegant and highly readable presentation.The Plan Service Company of St. Paul, Minnesota, published a series of Ideal Homes catalogs in the 1920s and '30s. This particular issue has been long out of print, and its reissue offers professional architects and armchair renovators alike an authentic look at houses of the era. Daniel D. Reiff, an expert on vintage house design catalogs, provides an informative introduction.
The Ideal of Total Environmental Control: Knud Lönberg-Holm, Buckminster Fuller, and the SSA (Routledge Research in Architecture)
by Suzanne StrumThis book traces the ideal of total environmental control through the intellectual and geographic journey of Knud Lönberg- Holm, a forgotten Danish architect who promoted a unique systemic, cybernetic, and ecological vision of architecture in the 1930s. A pioneering figure of the new objectivity and international constructivism in Germany in 1922 and a celebrated peer of radical figures in De Stijl, the Bauhaus, and Russian constructivism, when he emigrated to Detroit in 1923 he introduced the vanguard theory of productivism through his photography, essays, designs, and pedagogy. By following Lönberg- Holm’s ongoing matrix of relations until the postwar era with the European vanguards in CIAM and former members of the Structural Study Associates (SSA), especially Fuller, Frederick Kiesler, and C. Theodore Larson, this study shows how their definition of building as a form of environmental control anticipated the contemporary disciplines of industrial ecology, industrial metabolism, and energy accounting.
An Ideal Theater
by Todd LondonAn Ideal Theater is a wide-ranging, inspiring documentary history of the American theatre movement as told by the visionaries who goaded it into being. This anthology collects over forty essays, manifestos, letters and speeches that are each introduced and placed in historical context by the noted writer and arts commentator, Todd London, who spent nearly a decade assembling this collection. This celebration of the artists who came before is an exhilarating look backward, as well as toward the future, and includes contributions from:Jane Addams William Ball Julian Beck Herbert Blau Angus Bowmer Bernard Bragg Maurice Browne Robert Brustein Alison Carey Joseph Chaikin Harold Clurman Dudley Cocke Alice Lewisohn Crowley Gordon Davidson R. G. Davis Doris Derby W. E. B. Du Bois Zelda Fichandler Hallie Flanagan Eva Le Gallienne Robert E. Gard Susan Glaspell André Gregory Tyrone Guthrie John Houseman Jules Irving Margo Jones Frederick H. Koch Lawrence Langner W. McNeil Lowry Charles Ludlam Judith Malina Theodore Mann Gilbert Moses Michaela O'Harra John O'Neal Joseph Papp Robert Porterfield José Quintero Bill Rauch Bernard Sahlins Richard Schechner Peter Schumann Maurice Schwartz Gary Sinise Ellen Stewart Lee Strasberg Luis Miguel Valdez Nina Vance Douglas Turner WardAs well as the founding visions of theatres from across the country:The Actors Studio The Actor's Workshop Alley Theatre American Conservatory Theater American Repetory Theater Arena Stage Barter Theatre Bread and Puppet Theater The Carolina Playmakers The Chicago Little Theater Circle in the Square Theatre The Civic Repertory Theatre Cornerstone Theater Company The Federal Theatre Project Ford Foundation Program in Humanities and the Arts The Free Southern Theater The Group Theatre The Hull-House Dramatic Association KRIGWA Players The Living Theatre La MaMa Experimental Theatre Club The Mark Taper Forum The Mercury Theatre Minnesota Theater Company (Guthrie Theater) The National Theatre of the Deaf The Negro Ensemble Company The Negro Theatre Project, Federal Theatre Project The Neighborhood Playhouse New Dramatists The New York Shakespeare Festival The Open Theater Oregon Shakespeare Festival The Performance Group The Provincetown Players The Repertory Theater of Lincoln Center The Ridiculous Theatrical Company Roadside Theater The San Francisco Mime Troupe The Second City Steppenwolf Theatre Company El Teatro Campesino Theater '47 The Theatre Guild The Theatre of the Living Arts The Washington Square Players The Wisconsin Idea Theater Yale Repertory Theatre The Yiddish Art TheatreTodd London is in his 18th season as artistic director of New Dramatists, the nation's oldest center for the creative and professional development of American playwrights. In 2009 Todd became the first recipient of Theatre Communications Group's (TCG) Visionary Leadership Award for "an individual who has gone above and beyond the call of duty to advance the theater field as a whole, nationally and/or internationally." He's the author of The Importance of Staying Earnest: Writings from Inside the American Theatre, 1988-2013 (NoPassport Press), Outrageous Fortune: The Life and Times of the New American Play (with Ben Pesner, Theatre Development Fund), The Artistic Home (TCG), and The World's Room, a novel (Steerforth Press), among others. His column, "A Lover's Guide to American Playwrights," tributes to contemporary
An Ideal Wine: One Generation's Pursuit of Perfection—and Profit—in California
by David DarlingtonFromDavid Darlington, author of the acclaimed Angels’ Visits (published inpaperback as Zin), comes an inside look at howa handful of visionary winemakers has transformed—and been transformed by—theCalifornia wine industry over the past four decades. In the tradition of TheWidow Clicquot and The Billionaire’s Vinegar,Darlington’s An Ideal Wine is afascinating, lively tale of vision and daring, of business and politics, ofnature and culture, and of the unlikely birth of a multi-billion dollarindustry.
The Ideals of the East
by Kakuzo OkakuraThe 1904 book that famously declared "Asia is one" was among the first studies in English to reference Zen as it explored the roots of Japanese beauty. Like the author's The Book of Tea, this volume emphasized the spiritual ideals of Asian, and especially Japanese, art. Kakuzo Okakura (1863-1913) was an administrator and scholar whose writings helped shape the West's early views of Japan and Asia.
Ideals of the East: The Spirit of Japanese Art
by Kakuzo Okakura Sister NiveditaWritten by the foremost authority of the era on Oriental archeology and art, this extremely influential book offers a brief but concise introduction to Asian art. First published in 1883, it responded to a vogue in Western culture for a growing awareness and appreciation of Japanese artistic expressions of beauty and philosophy -- a perspective that remains fresh and valid.Author Kakuzo Okakura (1862-1913) was a co-founder of the Tokyo Fine Art School (now known as Tokyo National University of Fine Arts and Music) and a curator of Oriental art at Boston's Museum of Fine Arts. He also wrote The Book of Tea, and together with this volume, his writings rank among the most widely read English-language works about Japan. Ideals of the East wrought profound effects on the Western understanding of the internal consistencies and strengths of East Asian aesthetic traditions. One of its major themes, the connections between spirituality and the evolution of Asian art, provided English-speaking people with the earliest lucid account of Zen Buddhism and its relation to the arts.
Ideas About Art
by Kathleen K. DesmondIdeas About Art is an intelligent, accessible introductory text for students interested in learning how to think about aesthetics. It uses stories drawn from the experiences of individuals involved in the arts as a means of exposing readers to the philosophies, theories, and arguments that shape and drive visual art. An accessible, story-driven introduction to aesthetic theory and philosophy Prompts readers to develop independent ideas about aesthetics; this is a guide on how to think, not what to think Includes discussions of non-western, contemporary, and discipline-specific theories Examines a range of art-based dilemmas across a wide variety of disciplines - from art and design and law to visual and museum studies
Ideas for the Animated Short: Finding and Building Stories
by Karen Sullivan Gary SchumerFollow from start to finish the creation of an animated short from the pre-production thought process to story development and character design. Explore the best practices and avoid the common pitfalls of creating two to five minute shorts. Watch a specially created animated short, demonstrating the core techniques and principles at the companion website! Packed with illustrated examples of idea generation, character and story development, acting, dialogue and storyboarding practice this is your conceptual toolkit proven to meet the challenges of this unique art form. The companion website includes in-depth interviews with industry insiders, 18 short animations (many with accompanying animatics, character designs and environment designs) and an acting workshop to get your animated short off to a flying start! With all NEW content on script writing, acting, sound design and visual storytelling as well as stereoscopic 3D storytelling, further enhance your animated shorts and apply the industry best practices to your own projects and workflows.
Ideas of Chinese Gardens: Western Accounts, 1300-1860 (Penn Studies in Landscape Architecture)
by Bianca Maria RinaldiEuropeans may be said to have first encountered the Chinese garden in Marco Polo's narrative of his travels through the Mongol Empire and his years at the court of Kublai Khan. His account of a man-made lake abundant with fish, a verdant green hill lush with trees, raised walkways, and a plethora of beasts and birds took root in the European imagination as the description of a kind of Eden. Beginning in the sixteenth century, permanent interaction between Europe and China took form, and Jesuit missionaries and travelers recorded in letters and memoirs their admiration of Chinese gardens for their seeming naturalness. In the eighteenth century, European taste for chinoiserie reached its height, and informed observers of the Far East discovered that sophisticated and codified design principles lay behind the apparent simplicity of the Chinese garden. The widespread appreciation of the eighteenth century gave way to rejection in the nineteenth, a result of tensions over practical concerns such as trade imbalances and symbolized by the destruction of the imperial park of Yuanming yuan by a joint Anglo-French military expedition.In Ideas of Chinese Gardens, Bianca Maria Rinaldi has gathered an unparalleled collection of westerners' accounts, many freshly translated and all expertly annotated, as well as images that would have accompanied the texts as they circulated in Europe. Representing a great diversity of materials and literary genres, Rinaldi's book includes more than thirty-five sources that span centuries, countries, languages, occupational biases, and political aims. By providing unmediated firsthand accounts of the testimony of these travelers and expatriates, Rinaldi illustrates how the Chinese garden was progressively lifted out of the realm of fantasy into something that could be compared with, and have an impact on, European traditions.
Ideas Para Piscinas: Diecisiete capítulos sobre cómo crear, mantener y usar de forma segura una piscina de jardín.
by Owen JonesHola y gracias por comprar mi libro electrónico llamado ‘Ideas Para Piscinas'. Espero que encuentre aquí información útil, práctica y posiblemente rentable en el futuro. La información en este libro electrónico sobre cómo aprovechar al máximo las ideas que pueda tener sobre piscinas hogareñas está organizada en 17 capítulos de aproximadamente 500 a 600 palabras cada uno. Espero que les interese a quienes quieran comenzar a construir o aprovechar al máximo una piscina hogareña. También será útil para aquellos que podrían estar pensando en iniciarse en el negocio de construir o cuidar piscinas. Sin embargo, es una guía para principiantes, aunque con la esperanza de que sea lo suficientemente interesante como para comenzar. Como un bono adicional, le concedo permiso para usar el contenido en su propio sitio web o en sus propios blogs y boletines, aunque es mejor si los vuelve a escribir con sus propias palabras. También puede dividir el libro y revender los artículos. De hecho, el único derecho que no tiene es revender o regalar el libro tal como se le entregó.
Ideas That Shaped Buildings
by Fil HearnIn Ideas That Shaped Buildings, Fil Hearn identifies and codifies into theoretical systems the operative tenets of architectural theory from ancient Rome to the present.
IdeaSelling: Successfully Pitch Your Creative Ideas to Bosses, Clients & other Decision Makers
by Sam HarrisonDon't let your creative ideas get picked apart and put down!If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in."Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved."-Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
IdeaSelling
by Sam HarrisonDon't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved." -Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
Ideaselling: Successfully Pitch Your Creative Ideas to Bosses, Clients and Other Decision Makers
by Sam HarrisonDon't let your creative ideas get picked apart and put down! If you're like most creative people, chances are high that you've had your share of ideas rejected by clients or decision makers. While we sometimes make the mistake of believing ideas should sell themselves, the fact is that the better and bolder the idea, the more it needs selling. This book contains powerful techniques to help you sell your ideas to those with approval power. You'll find tips from designers, writers, marketers and other creative professionals, along with meaty advice from selling and branding gurus. In no time, you'll be able to convince those who hold the purse strings that your ideas are worth pursuing and investing in. "Designers have a little known secret: Designing something is the easy part, getting others, specifically clients, to embrace that design is the real hard part. Harrison has put together dozens of tips that, if applied correctly, independently or in unison, will help you get those great design ideas approved. " -Armin Vit and Bryony Gomez-Palacio, authors of Graphic Design, Referenced
IDEAS—A Secret Weapon for Business: Think and Collaborate Like a Designer
by Andrew PressmanWe all need creative ideas for solving challenging problems, innovating, and reconciling dilemmas. IDEAS sets forth what every executive should know about contributing to collaborative environments, thinking like a designer, and leading teams.This book suggests a distinctive framework for collaboration informed by design thinking. Collaboration under the umbrella of such a process can be optimally effective in triggering inspiration, leading to fresh ideas that are highly responsive to stakeholders. Collaborative design thinking cannot be reduced to an algorithm; unlike math and science problems there is no single, right answer. Nor are there formulaic or simplistic approaches, which may limit creative possibilities to solving problems or conceiving the right questions. This book will therefore: Render accessible the solution-oriented abilities that we all possess by providing practical tools for thinking imaginatively and critically Demonstrate that elements of design thinking can be cherry-picked, weighted, and combined—depending on the project and its context—to yield a unique process for each problem Focus on the collaborative approach necessary to elicit the best ideas from all stakeholders Rich with case studies and practical insights, this concise, ideas-oriented guide will unlock a new route to innovation for executives, managers, administrators, board members, and especially, aspiring leaders in many types of businesses.
Idée d'aménagement de piscine: Comment amenager et sécuriser votre piscine
by Owen JonesDescription du livre: J'espère que vous trouverez les informations utiles, utiles et profitables. Les informations contenues dans ce livre électronique sur la façon de tirer le meilleur parti de toutes les idées que vous pouvez avoir au sujet d'une piscine domestique sont organisées en 17 chapitres d'environ 500 à 600 mots chacun. J'espère qu'elles intéresseront ceux qui souhaitent créer une piscine domestique ou en tirer le meilleur parti. Il sera également utile à ceux qui envisagent de se lancer dans la création ou l'entretien de piscines. Il s'agit toutefois d'un guide pour débutants, mais j'espère qu'il suffira à vous intéresser ou à vous lancer. En prime, je vous autorise à utiliser le contenu de ce guide sur votre propre site web ou dans vos blogs et bulletins d'information, mais il est préférable que vous le réécriviez d'abord avec vos propres mots. Vous pouvez également diviser le livre et revendre les articles. En fait, le seul droit que vous n'avez pas est de revendre ou de donner le livre tel qu'il vous a été livré.
Ideias Para Piscinas
by Owen JonesIdeias Para Piscinas Espero que você ache as informações prestativas, úteis e lucrativas. As informações contidas neste e-book sobre como aproveitar ao máximo todas as ideias que você possa ter sobre uma piscina doméstica estão organizadas em 17 capítulos com cerca de 500 a 600 palavras cada. Espero que seja do interesse dos que desejam fazer algo para criar ou aproveitar ao máximo uma piscina doméstica. Também será útil para aqueles que pensam em começar a criar ou cuidar de piscinas. No entanto, é um guia para iniciantes, embora seja esperançoso o suficiente para interessá-lo ou começar. Como um bónus adicional, concedo-lhe a permissão para usar o conteúdo no seu próprio site ou nos seus próprios blogs e newsletter, embora seja melhor se antes você os reescrever com as suas próprias palavras. Você também pode dividir o livro e revender os artigos. De facto, o único direito que você não tem é revender ou doar o livro conforme ele lhe foi entregue a si.
Identification Papers: Readings on Psychoanalysis, Sexuality, and Culture
by Diana FussThe notion of identification, especially in the discourse of feminist theory, has come sharply and dramatically into focus with the recent interest in such topics as queer performativity, cross-dressing, and racial passing. Identification Papers is the first book to track the evolution of identification's emergence in psychoanalytic theory. Diana Fuss seeks to understand where this notion of identification has come from, and why it has emerged as one of the most difficult problems in contemporary theory and politics. Identification Papers situates the recent critical interest in identification in the intellectual tradition that first gave the idea its theoretical relevance: psychoanalysis. Fuss begins from the assumption that identification has a history, and that the term carries with it a host of theoretical problems, conceptual difficulties, and ideological complications. By tracking the evolution of identification in Freud's work over a forty year period, Fuss demonstrates how the concept of identification is neither a theoretically neutral notion nor a politically innocent one. Identification Papers closely examines the three principal figures -- gravity, ingestion, and infection -- that psychoanalysis invokes to theorize identification. Fuss then deconstructs the psychoanalytic theory of identification in order to open up the possibility of more innovative rethinkings of the political. Drawing on literature, film, and Freud's own case histories, and engaging with a wide range of disciplines -- including critical theory, philosophy, film theory, cultural studies, psychoanalysis, and feminism -- Identification Papers will be a necessary starting point in any future theoretical project that seeks to mobilize the concept of identification for a feminist politics.
Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar
by Tom GeismarThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman."Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is.In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s).The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work.A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Identify
by Tom GeismarThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman. " Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U. S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. InIdentify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" byThe New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismarunveils the thinking and the process behind identity design that works.
Identify
by Tom Geismar Sagi HavivThe NBC peacock. Chase Bank's blue octagon. Mobil Oil's arresting red O. PBS's poetic silhouettes of "Everyman." Chermayeff & Geismar's visual identities are instantly recognizable by countless millions around the world (one identity--the official logo for the U.S. Bicentennial--even sits on Mars) and set the standard for what a successful trademark is. In Identify, celebrated designers Tom Geismar and Ivan Chermayeff, and partner, rising star Sagi Haviv (called a "logo prodigy" by The New Yorker) open up their studio for the first time in the firm's 55-year history and reveal the creative process that lead to the firm's iconic visual identities, from the oldest (Chase Bank and Mobil Oil in the 1960s) to the more recent (Armani Exchange and the Library of Congress in the 2000s). The team demonstrates how their approach to design has remained unaltered by cultural and technological change and is in fact more successful than ever in today's online and digital applications, due to the powerful simplicity that is the hallmark of the firm's work. A showcase of some of the world's most famous and enduring trademarks, an account of how they came to be, and an unprecented insider's peek into a legendary branding and graphic design firm. Identify: Basic Principles of Identity Design in the Iconic Trademarks of Chermayeff & Geismar unveils the thinking and the process behind identity design that works.
Identifying and Interpreting Incongruent Film Music (Palgrave Studies in Audio-Visual Culture)
by David IrelandThis book explores the concept of incongruent film music, challenging the idea that this label only describes music that is inappropriate or misfitting for a film’s images and narrative. Defining incongruence as a lack of shared properties in the audiovisual relationship, this study examines various types of incongruence between a film and its music and considers the active role that it can play in the construction of a film’s meaning and influencing audience response. Synthesising findings from research in the psychology of music in multimedia, as well as from ideas sourced in semiotics, film music, and poststructuralist theory, this interdisciplinary book provides a holistic perspective that reflects the complexity of moments of film-music incongruence. With case studies including well-known films such as Gladiator and The Shawshank Redemption, this book combines scene analysis and empirical audience reception tests to emphasise the subjectivity, context-dependency, and multi-dimensionality inherent in identifying and interpreting incongruent film music.
Identifying Mavor Moore: A Historical and Literary Study
by Allan BossThe enigmatic, obscured figure behind many of the most important moments in building Canada's theatrical and cultural landscape has largely been ignored by history. In this groundbreaking study of his work, Allan Boss re-locates Moore in Canada's cultural history. Moore may be a jack of all trades, but Boss exposes a historical record that seems to conceal Moore's work, challenging the conventions of recorded theatre history in Canada. Painting a picture of Moore's identity and legacy through his theatrical and artistic work and through an assortment of his literary contributions to the theatre, Boss creates an astounding account of a cultural giant who's been lost to history.
Identitätsbasierte Markenführung: Grundlagen - Strategie - Umsetzung - Controlling
by Christoph Burmann Tilo Halaszovich Michael Schade Rico Piehler Kristina KleinDieses Lehrbuch liefert einen theoretisch fundierten und sehr gut verständlichen Überblick der identitätsbasierten Markenführung als dem leistungsfähigsten, aktuellsten Ansatz zum erfolgreichen Management von Marken. Dabei stehen die Gestaltung der Markenidentität als interne Seite einer Marke und das externe Markenimage bei Nachfragern im Mittelpunkt. Neben den Grundlagen wird detailliert auf den Managementprozess der identitätsbasierten Markenführung eingegangen. Hierbei werden Fragestellungen wie die Markenpositionierung, die Gestaltung der Markenarchitektur, die Markenevolution und das Management von Brand Touch Points und der Customer Journey thematisiert. Ferner werden mit der internationalen Markenführung, dem Markenmanagement von Retailer- und Herstellermarken im Kontext der Plattformökonomie sowie der Markenführung in Online- und sozialen Medien besondere Anwendungsfälle der identitätsbasierten Markenführung behandelt. Die Ausführungen werden durch zahlreiche anschauliche Beispiele erläutert, welche die gute Anwendbarkeit der identitätsbasierten Markenführung in der Praxis belegen. In der 5. Auflage wurden alle Kapitel grundlegend überarbeitet und neue Praxisbeispiele integriert. Aktuelle Themen, wie z. B. Corporate Social Responsibility (CSR) als Bestandteil des strategischen Markenmanagements, wurden ergänzt und die besonderen Anwendungsfälle der identitätsbasierten Markenführung umfassend überarbeitet. Zusatzmaterial erhalten Sie via App: Laden Sie die Springer Nature Flashcards-App kostenlos herunter und nutzen Sie als Printbuchkäufer exklusive Inhalte, um Ihr Wissen zu prüfen. Der Inhalt Grundlagen der identitätsbasierten Markenführung Strategisches und operatives Markenmanagement Identitätsbasiertes Markencontrolling Internationale identitätsbasierte Markenführung Identitätsbasierte Markenführung im Einzelhandel, in sozialen Medien und auf Plattformen
Identities in Motion: Asian American Film and Video
by Peter X FengThis innovative book shows how Asian American filmmakers and videomakers frame and are framed by history--how they define and are defined by cinematic projections of Asian American identity. Combining close readings of films and videos, sophisticated cultural analyses, and detailed production histories that reveal the complex forces at play in the making and distributing of these movies, Identities in Motion offers an illuminating interpretative framework for assessing the extraordinary range of Asian American films produced in North America. Peter X Feng considers a wide range of works--from genres such as detective films to romantic comedies to ethnographic films, documentaries, avant-garde videos, newsreels, travelogues, and even home movies. Feng begins by examining movies about three crucial moments that defined the American nation and the roles of Asian Americans within it: the arrival of Chinese and Japanese women in the American West and Hawai'i; the incorporation of the Philippines into the U. S. empire; and the internment of Japanese Americans during World War II. In subsequent chapters Feng discusses cinematic depictions of ideological conflicts among Asian Americans and of the complex forces that compel migration, extending his nuanced analysis of the intersections of sexuality, ethnicity, and nationalist movements. Identities in Motion illuminates the fluidity of Asian American identities, expressing the diversity and complexity of Asian Americans--including Filipinos, Indonesians, Chinese, Japanese, Vietnamese, Laotians, Indians, and Koreans--from the nineteenth to the twenty-first century.