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Marketing Modernism in Fin-de-Siècle Europe
by Robert JensenIn this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
by Christina ListerMarketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
Marketing and Selling Your Handmade Jewelry: The Complete Guide To Turning Your Passion Into Profit
by Viki LareauA majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair.First step: Match your design style and time commitment with the most appropriate target market.Second step: Learn the nitty-gritty of setting up a home-based business.Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage.Last but not least: Master the fine art of pricing for a profit.The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.Learn how to market and sell your jewelry anywhere you are with Marketing and Selling HAndmade Jewelry!
Marketing for Architects and Engineers: A new approach
by Brian RichardsonProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Marketing for Microbudget Films
by Nick Mackintosh-SmithIn Marketing for Microbudget Films, feature film director, producer and educator Nick Mackintosh-Smith shares a combination of blockbuster and indie techniques for targeting a dedicated audience. Mackintosh-Smith provides hands-on suggestions for strategies designed to match a variety of genres, territories and viewer tastes.Mackintosh-Smith, along with a diverse cross-section of industry veterans, offers advice on effective promotion, from building relationships with audience members to large-scale distribution companies. Readers will learn invaluable tactics, such as working with film commissions and other film-friendly organisations; the nuts and bolts of posters, trailers and bonus material; how to maintain audience interest during the postproduction process; as well as maximising the latest social media techniques in multiple territories.With indispensable facts, figures, case studies and resources, Marketing for Microbudget Films provides a wealth of techniques to use in a way that will inform, assist and motivate moviemakers of all levels.
Marketing in a Transition Economy: New Realities, Challenges, and Prospects
by Muhammad Ismail Hossain Nasrin Akter Abureza M. MuzarebaThis book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.
Marketing the Arts: A Fresh Approach
by Daragh O'Reilly Finola KerriganIn recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.
Marketing the Arts: Breaking Boundaries
by Finola Kerrigan Chloe PreeceWith contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.
Marketing the Blue and Gray: Newspaper Advertising and the American Civil War
by Lawrence A. Kreiser Jr.Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.
Marketing the City: The role of flagship developments in urban regeneration
by H. SmythThis book assesses the value of flagship developments and draws out lessons for best policy and practice. It looks at marketing strategies and the sales process for flagship developments and the areas in which they are located for urban regeneration. It discusses the management of marketing strategies and the development through the policy formulation, project implementation and policy/project evaluation. The author examines the strategies to date of 'marketing the city' and the conceptual scope and limits for developing the concept. He also looks at the extent to which people can be integrated into the urban 'product' and the advantages and disadvantages of this. Finally the impact of all these issues is assessed for the policy makers, planners, developers, architects and city authorities.
Markets and Cultural Voices
by Tyler CowenThis intriguing work explores the world of three amate artists. A native tradition, all of their painting is done in Mexico, yet, the finished product is sold almost exclusively to wealthy American art buyers. Cowen examines this cultural interaction between Mexico and the United States to see how globalization shapes the lives and the work of the artists and their families. The story of these three artists reveals that this exchange simultaneously creates economic opportunities for the artists, but has detrimental effects on the village. A view of the daily village life of three artists connected to the larger art world, this book should be of particular interest to those in the fields of cultural economics, Latino studies, economic anthropology and globalization.
Markets in Fashion: A phenomenological approach (Routledge Studies in Business Organizations and Networks #Vol. 31)
by Patrik AspersInterest in contemporary cultural industries has grown in the past decade, as they take on a greater significance in our increasingly consumer-led society. Focusing on the world of fashion photography, this book presents an interdisciplinary approach in which this and other aesthetic markets, such as advertising, modelling, art, music and more, can be viewed. The main thrust of this groundbreaking book, is in developing a theory for these cultural markets, characterized by insecurity, and where status and aesthetic diversity generate order and price differentiation. In these industries, services and products are offered that are a mix of the aesthetic and the economic, and for fashion photographers such as those studied here, it is necessary to carefully position themselves in the market by developing unique photographic styles and separating themselves from competitors. Yet the markets in which these industries operate differ from the type of exchange markets depicted by neoclassical economists, and therefore cannot be considered using such modes of analysis. Instead Aspers conducts his study using empirical phenomenology, an original approach presented here for the first time, which can be easily used in other empirical studies. He draws on original empirical material; participant observation and interviews generated in New York and Stockholm; which bring a depth of analysis and a relevance to this book which academics, researchers and those with a vested interest in such industries will value. Written by one of the world's brightest young economic sociologists, this fascinating book (previously published in Sweden and enthusiastically received) is endorsed by recognized industry authorities. A noteworthy book, it provides a foothold in the burgeoning sub discipline of economic sociology, and a significant analysis of the economics of the fashion photography industry.
Markets, Politics and the Environment: An Introduction to Planning Theory
by Barry GoodchildMarkets, Politics and the Environment answers three groups of question: What is planning?’ and as part of this ‘What are its key features as a style of social practice and action?’ and ‘How does planning as a style of social practice relate to social and economic change? How, as part of the justification for planning, might claims of valid technical knowledge be constructed? What is meant by ‘rational’? What is the contribution of pragmatism as a supplement or replacement to rationalism? How might rationality and pragmatism be adapted to postmodernism and the requirements of diversity? Finally, how may concepts of planning be reoriented towards sustainable development as a collective duty? How might sustainable development be reworked in relation to planning as a means of managing and stimulating change? Each group of question is discussed in a separate chapter and is associated with different theories, debates and examples of practice. Markets, Politics and the Environment concludes that the full implications of sustainable development and climate change point in the direction of a different type of state- a green state whose future functioning can draw on planning theory but at present can only be conceived as a sketchy outline.
Marking Time with Fabric and Thread: Calendars, Diaries, and Journals within Your Fiber Craft
by Tommye McClure ScanlinUnlock daily creativity with this guide for recording time by using fiber craft, from renowned weaver and educator Tommye McClure Scanlin Foreword by weaver and artist Sarah C. Swett Using weaving, stitching, quilting, or other fiber arts every day to better notice the passing of time offers you more than an arresting artwork. In fact, a creative daily practice transforms your making and is likely to become one of your favorite parts of the day. But time is complicated, so how to begin? Renowned tapestry weaver Tommye McClure Scanlin answers that question for all makers who love working with fabric, fibers, and textiles. Well known for her tapestry diaries, she explores with you how to capture your own time in your artwork. • Enables fiber crafters of any kind to start and successfully benefit from a personal daily practice. • Packed with practical ideas, in text and photos, for making a personal fiber art calendar, journal, or diary. • Dozens of prompts to ward off the largest challenge: feeling creatively “stuck.” • Stories from more than 25 makers explain the benefits of daily practice, sharing inspiring photos of their finished “time capsule” pieces. • Fascinating facts and history, including why we humans have the urge to mark time visually. • Foreword by weaver and beloved blogger Sarah C. Swett reminds us of the mix of adrenaline and power that’s available to fiber crafters who truly realize that everything they make is an attempt to capture time. Praise for Marking Time with Fabric and Thread... “Incredibly inspiriting. The art practices, and sentiments shared by the artists, are heartfelt and will convince anyone who reads them to consider launching a personal daily practice...and the value of a regular, contemplative practice can’t be underestimated.” —Jane Dunnewold, author, artist, and founder of the Creative Strength Training community “This book emphasizes to readers that threads can function as text. The artists featured here demonstrate how their unique visions and memories unite with their mastery of complex structures and processes.” —Virginia Gardner Troy, PhD, Professor of Art History, Berry College
Marlene Dietrich
by Maria RivaThe twenty-fifth anniversary edition of the landmark biography that tells the full-scale, riveting, and untold story of Marlene Dietrich.Wildly entertaining, Maria Riva reveals the rich life of her mother in vivid detail, evoking Dietrich the woman, her legendary career, and her world. Opening with Dietrich&’s childhood in Berlin, we meet an energetic, disciplined, and ambitious young actress, whose own mother equated the stage with a world of vagabonds and thieves. Dietrich would quickly rise to stardom on the Berlin stage in the 1920s with her sharp wit and bisexuality—wearing the top hat and tails that revolutionized our concept of beauty and femininity. She would play vulgarity but not become in; startle the world but still maintain the aloofness of an aristocrat. As Riva herself remembers, &“At age three, I knew quite definitely that I didn&’t have a mother, I belonged to a queen.&” Marlene Dietrich comes alive in these pages in all of her incarnations: as muse, artistic collaborator, bonafide movie star, box-office poison, lover, wife, and mother. Dietrich would stand up to the Nazis and galvanize American troops, eventually earning the Congressional Medal of Freedom. There were her rich artistic relationships with Josef von Sternberg (The Blue Angel, Morocco, Shanghai Express), Colette, Erich Maria Remarque, Noël Coward and Cole Porter, and her heady romances. In her final years, she would make herself visibly invisible, devoting herself to the immortality of her legend. Maria Riva&’s biography of her mother has the depth, range, and resonance of a novel and captures the conviction and passion of its remarkable subject.
Marlene Dietrich: The Life (Tribuna Ser.)
by Maria RivaNew York Times Bestseller: A “greatly entertaining” biography of the glamorous, mysterious German-born actress, written by her daughter (The New York Times). With intimate detail, author Maria Riva reveals the rich life of her mother, Marlene Dietrich, the charismatic star of stage and screen whose career spanned much of the twentieth century. Opening with Dietrich’s childhood in Schöneberg, Riva’s biography introduces us to an energetic, disciplined, and ambitious young actress whose own mother equated show business with a world of vagabonds and thieves. Dietrich would quickly rise to stardom on the Berlin stage in the 1920s with her sharp wit and bisexual mystique, and wearing the top hat and tails that revolutionized our concept of beauty and femininity. She comes alive in these pages in all her incarnations: muse, collaborator, bona fide movie star, box-office poison, lover, wife, and mother. During World War II, Dietrich would stand up to the Nazis and galvanize American troops, eventually earning the Congressional Medal of Freedom. There were her artistic relationships with Josef von Sternberg (The Blue Angel, Morocco, Shanghai Express), Colette, Erich Maria Remarque, Noël Coward, and Cole Porter, as well as her heady romances. And in her final years, Dietrich would make herself visibly invisible, devoting herself to the immortality of her legend. Capturing this complex and astonishing woman, Maria Riva’s insightful profile of her mother has the depth, range, and resonance of a novel, and takes us on a journey through Europe and old Hollywood during an era that is gone but not forgotten.
Marlon Brando (Lives Ser.)
by Patricia BosworthThis biography of the legendary actor &“offers a fascinating look into his charismatic genius&” (Library Journal). In 1948 Marlon Brando stunned audiences and critics alike with his revolutionary, raw, and improvisational approach to acting. He became a symbol of a new, rebellious generation that was sick of conventions and committed to genuine emotion and unvarnished truth. From his breakout role as Stanley Kowalski in A Streetcar Named Desire to his mesmerizing portrayal of Don Corleone in The Godfather, he created some of the most memorable characters in American cinematic history. Brando was a paradox—intensely private but using his fame to promote worthy causes, a womanizer who clung to his childhood friends and animals. He was one of the most fiercely independent stars ever. In this book, acclaimed biographer Patricia Bosworth peels away Brando&’s many layers, revealing the struggles, triumphs, and relentless ambition that transformed the irrepressible farm boy from Nebraska into a legend of American cinema.
Marlowe's Ovid: The Elegies in the Marlowe Canon
by M. L. StapletonThe first book of its kind, Marlowe's Ovid explores and analyzes in depth the relationship between the Elegies-Marlowe's translation of Ovid's Amores-and Marlowe's own dramatic and poetic works. Stapleton carefully considers Marlowe's Elegies in the context of his seven known dramatic works and his epyllion, Hero and Leander, and offers a different way to read Marlowe. Stapleton employs Marlowe's rendition of the Amores as a way to read his seven dramatic productions and his narrative poetry while engaging with previous scholarship devoted to the accuracy of the translation and to bibliographical issues. The author focuses on four main principles: the intertextual relationship of the Elegies to the rest of the author's canon; its reflection of the influence of Erasmian humanist pedagogy, imitatio and aemulatio; its status as the standard English Amores until the Glorious Revolution, part of the larger phenomenon of pan-European Renaissance Ovidianism; its participation in the genre of the sonnet sequence. He explores how translating the Amores into the Elegies profited Marlowe as a writer, a kind of literary archaeology that explains why he may have commenced such an undertaking. Marlowe's Ovid adds to the body of scholarly work in a number of subfields, including classical influences in English literature, translation, sexuality in literature, early modern poetry and drama, and Marlowe and his milieu.
Marlowe: Complete Plays
by Christopher MarloweTheir texts fully restored by recent scholarship, Marlowe's astonishing works can now be appreciated as originally written. For the first time, this edition boasts the complete plays - including two versions of Doctor Faustus.Blasphemy, perversion, defiance and transgression ... in a series of compelling tragedies, Marlowe challenged every authority of heaven and earth. From the proud wrath of Tamburlaine, the tyrant of Asia, to the racked anguish of Edward II, himself in thrall to unspeakable desires; from God's own Machiavel, the Duke of Guise, to Barabas, the Jew of Malta, curse of Christianity: all are taboo-breakers, to be broken in their turn. And in the tragedy of Doctor Faustus we perhaps read Marlowe's own: a tale of brilliance and audacity - and of terrible, inexorable punishment.Their texts fully restored by recent scholarship, Marlowe's astonishing works can now be appreciated as originally written. For the first time, this edition boasts the complete plays - including two versions of Doctor Faustus.
Marooned (Star Trek #14)
by Christie GoldenWhen an alien pirate abducts Kes, U.S.S. Voyager takes off in hot pursuit, but the first rescue mission fails disastrously; an ion storm forces the shuttle to crash on an unknown world. Now Captain Janeway and her Away Team must embark on a hazardous trek through a hostile environment in search of a way off the planet, while Voyager, commanded by Chakotay, confronts an enemy fleet in the depths of space.
Marple and Newtown Townships (Images of America)
by Mike MathisFor most of their histories, Marple and Newtown Townships were farming communities on the western outskirts of Philadelphia. The thriving farms supplied local grocers, while the fresh air and clean water in Marple and Newtown attracted city dwellers seeking recreational opportunities. With the West Chester Pike linking the townships to other areas, they quickly became quintessential suburban communities. Marple and Newtown Townships captures the growth of the two communities from the early 20th century through the 1990s. A trolley line established early in the century provided transportation for commuters, but it was not until the 1950s that Marple and Newtown were transformed from sleepy outposts to sprawling suburbs. Housing developments such as Lawrence Park attracted thousands of new families to the area. Included in this collection are local landmarks which have long since vanished, including Bonsall's General Store, the old Marple-Newtown High School, Bessie Parker's, and the Bergdoll Mansion.
Marrakesh and the Mountains: Landscape, Urban Planning, and Identity in the Medieval Maghrib (Buildings, Landscapes, and Societies)
by Abbey StockstillOver the course of the Almoravid (1040–1147) and Almohad (1121–1269) dynasties, medieval Marrakesh evolved from an informal military encampment into a thriving metropolis that attempted to translate a local and distinctly rural past into a broad, imperial architectural vernacular. In Marrakesh and the Mountains, Abbey Stockstill convincingly demonstrates that the city’s surrounding landscape provided the principal mode of negotiation between these identities.The contours of medieval Marrakesh were shaped in the twelfth-century transition between the two empires of Berber origin. These dynasties constructed their imperial authority through markedly different approaches to urban space, reflecting their respective concerns in communicating complex identities that fluctuated between paradigmatically Islamic and distinctly local. Using interdisciplinary methodologies to reconstruct this urban environment, Stockstill broadens the analysis of Marrakesh’s medieval architecture to explore the interrelated interactions among the city’s monuments and its highly resonant landscape. Marrakesh and the Mountains integrates Marrakesh into the context of urbanism in the wider Islamic world and grants the Almoravid and Almohad dynasties agency over the creation and instantiation of their imperial capital.Lushly illustrated and erudite, Marrakesh and the Mountains is a vital history of this storied Moroccan city. This is a must-have book for scholars specializing in the Almoravid and Almohad eras and a vital volume for students of medieval urbanism, Islamic architecture, and Mediterranean and African studies.
Marriage and Late-Victorian Dramatists (Bernard Shaw and His Contemporaries)
by Mary ChristianThis book examines plays produced in England in the 1890s and early 1900s and the ways in which these plays responded to changing perceptions of marriage. Bernard Shaw, Oscar Wilde, and other late-Victorian dramatists challenged romanticized ideals of love and domesticity, and, in the process, these authors appropriated and rewrote the genre conventions that had dominated English drama for much of the nineteenth century. In their plays, theater became a forum for debating the problems of traditional marriage and envisioning alternative forms of partnership. This book is written for scholars specializing in the areas of Victorian studies, dramatic literature, theater history, performance studies, and gender studies.
Married… With Children vs. the World: The Inside Story of the Shock-Com that Launched FOX and Changed TV Comedy Forever
by Richard GurmanA rollicking account of the groundbreaking show from one of the show&’s producers, featuring the voices of the stars, creators, and executives involved with bringing it to life. &“I had the pleasure of working with Richard Gurman for eleven years. When he sent me his new book Married… With Children vs. the World, I figured it would be a trip down memory lane. So I was stunned by some revelations I never knew. And reminded how brilliant much of the writing was. What a time that was. If you liked Married… With Children, then you should read this book. You&’re in for a treat!&” —Ed O&’NeillMarried… With Children burst onto the airwaves with a full-frontal attack on the myth of domestic tranquility depicted in family comedies since the dawn of TV. The outlier series, created by two rebellious writers given carte blanche from a fledgling FOX, became one of the longest running live-action sitcoms in television history and forever changed the way married life was portrayed on the very networks it so scathingly satirized. But it was far from smooth sailing as the creators bucked up against Barry Diller—then CEO of FOX—on everything from casting to content and then butted heads with network standards as they sought to shatter traditional broadcast norms. "Reading Married… With Children vs. the World jolted me right back into the mindset where our little show was the rock &’n&’ roll of sitcoms fighting to get heard in an easy-listening world. Richard Gurman, who was there for the whole ride, digs deep into the joys and frustrations of the entire experience and turns it up loud.&” —Katey Sagal Married… With Children writer-producer Richard Gurman takes us behind the scenes of this boundary-breaking show to reveal how its inner workings were at times as disruptive and contentious—yet at other times, as hysterical and raunchy—as the Bundy family themselves. Featuring exclusive interviews with the cast, including Ed O&’Neill and Katey Sagal, media moguls, network executives, writers, directors, critics, and even the woman who was so offended by one episode she launched a sponsor boycott that almost got the series canceled, Married… With Children vs. the World celebrates the rebellious, satirical vision of the show and the battle to keep it alive that paved the way for the tremendous diversity in family comedy style we see today. &“Not only is this an accurate chronicle of both families, on either side of the camera, but what should also serve as a valuable lesson of never giving up on a dream.&” —Michael G. Moye, Co-Creator &“I had almost as much fun reading Married… with Children vs. the World as I had working on the show. Almost. Richard Gurman chronicles, from his vantage point inside the writers&’ room and the sound booth, how we broke the china in the family sitcom kitchen, and upended the television industry by doing so. What could be more fun than that?&” —David Garrison
Mars Architecture: Construction 6.0 for Designing Sustainable and Health-Oriented Habitats
by Amjad Almusaed Ibrahim Yitmen Asaad AlmssadThis book combines Construction 6.0 with AEC principles for designing sustainable, health-focused Martian habitats. It unveils innovative architectural designs ideal for Mars, utilizing 3D printing, autonomous robotics, and regolith, alongside renewable energy and life support systems. With an emphasis on well-being, it integrates biophilic design and digital technologies to enhance operational efficiency. Exploring various habitat models, it advocates a multidisciplinary approach to extraterrestrial colonization that balances technological advancement with environmental and ethical stewardship, aiming to make human life on Mars a healthy and sustainable reality.