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Mark Twain's Hartford (Images of America)
by Steve Courtney Cindy LovellSamuel L. Clemens, aka Mark Twain, arrived in Hartford, Connecticut, in August 1867. He was there to see the publisher of his new travel book, The Innocents Abroad, and fell in love with the city. "Of all the beautiful towns it has been my fortune to see this is the chief," he wrote to his San Francisco newspaper. At the time, Hartford was a manufacturing, insurance, and banking center. Clemens ultimately settled there, built an ornate mansion, raised a family, made lifelong friends, and took part in civic and political affairs. During his two decades in Hartford, he wrote The Adventures of Tom Sawyer, Adventures of Huckleberry Finn, The Prince and the Pauper, and other works. These were his most productive years--and his happiest--until, as he wrote, Hartford became "the city of heartbreak."
Mark Warner the Dealmaker: From Business Success to the Business of Governing
by Will PayneWhen Mark Warner left office in 2006 with an 80 percent approval rating, TIME magazine called him one of "America's Five Best Governors." Virginia was ranked the best-managed state in the nation, the best state for business and the best state for educational opportunity. When Warner began his term in 2002, the commonwealth was in the midst of its worst fiscal crisis in forty years, and partisan bickering had brought political discourse in Richmond to a standstill. An entrepreneur from a young age, Warner became the world's first cellular industry broker and later co-founded Nextel. The conservative Democrat came in with a plan to turn Virginia around and restore the public's trust in state government, winning the support of battle-hardened Republican legislators. This is the story of how Mark Warner entered the governor's office a hands-on dealmaker and emerged a statesman.
Markenführung für Unternehmen mit Purpose: Mit dem Brand Purpose Model Canvas zur nachhaltigen Marke (essentials)
by Yonca Limon-Calisan Regine HeimersDieses essential gibt einen fundierten Überblick über das Thema Brand Purpose und beschreibt den Wandel des Markenbegriffs von statischen Konstrukten zu dynamischen, partizipativen Ökosystemen. Im Zentrum stehen dabei der Brand Purpose sowie die Relevanz und Positionierung der Marke für eine langfristige, tiefere Bindung an den Konsumenten. Anhand von Fallstudien zeigen die Autorinnen, wie Unternehmen Ideale und Werte mit der eigenen Marken verbinden und stellen abschließend das Business Canvas Model vor, mit dem Gründer und Marketers Schritt für Schritt den eigenen Brand Purpose entwickeln und umsetzen können.
Market Analysis for Real Estate
by Rena Mourouzi-SivitanidouMarket Analysis for Real Estate is a comprehensive introduction to how real estate markets work and the analytical tools and techniques that can be used to identify and interpret market signals. The markets for space and varied property assets, including residential, office, retail, and industrial, are presented, analyzed, and integrated into a complete understanding of the role of real estate markets within the workings of contemporary urban economies. Unlike other books on market analysis, the economic and financial theory in this book is rigorous and well integrated with the specifics of the real estate market. Furthermore, it is thoroughly explained as it assumes no previous coursework in economics or finance on the part of the reader. The theoretical discussion is backed up with numerous real estate case study examples and problems, which are presented throughout the text to assist both student and teacher. Including discussion questions, exercises, several web links, and online slides, this textbook is suitable for use on a variety of degree programs in real estate, finance, business, planning, and economics at undergraduate and MSc/MBA level. It is also a useful primer for professionals in these disciplines.
Market Economy and Urban Change: Impacts in the Developing World
by Mohamed Hamza Roger ZetterAcross the developing world the preceding decade or so has witnessed a profound reconfiguration of the political economy of urban policy. This new policy environment is driven by globalization, the neo-liberal macro-economic package of 'market enablement' and structural adjustment, which now form the dominant development paradigm. The consequences of this approach for urban development agendas and ultimately the lives and livelihoods of millions of people across the globe are profound. Market Economy and Urban Change explores and evaluates urban sector and development policies in the context of market enablement, and the associated instruments of structural adjustment, urban management reform and 'good' governance. By articulating the linkages between this neo-liberal development paradigm and the way different actors in the urban sector enact policy responses, the book provides an understanding of both the factors driving market enablement, and its impacts on urban sector policies and programmes. With case studies drawn from countries such as Egypt, Mexico, Kenya, Brazil, Colombia and transitional economies, the book focuses in particular on the implications for land, shelter and related sectoral policies for poverty alleviation. By linking policy to practice, the book seeks to inform policy-makers in governments, donor and implementing agencies of the impact of shifts in the development debate on urban sector strategies.
The Market for Mesoamerica: Reflections on the Sale of Pre-Columbian Antiquities (Maya Studies)
by Cara G. Tremain Donna YatesDiscussions on the illicit trafficking of precolonial cultural heritage items Pre-Columbian artifacts are among the most popular items on the international antiquities market, yet it is becoming increasingly difficult to monitor these items as public, private, and digital sales proliferate. This timely volume explores past, current, and future policies and trends concerning the sales and illicit movement of artifacts from Mesoamerica to museums and private collections. Informed by the fields of anthropology, economics, law, and criminology, contributors critically analyze practices of research and collecting in Central American countries. They assess the circulation of looted and forged artifacts on the art market and in museums and examine government and institutional policies aimed at fighting trafficking. They also ask if and how scholars can use materials removed from their context to interpret the past. The theft of cultural heritage items from their places of origin is a topic of intense contemporary discussion, and The Market for Mesoamerica updates our knowledge of this issue by presenting undocumented and illicit antiquities within a regional and global context. Through discussion of transparency, accountability, and ethical practice, this volume ultimately considers how antiquities can be protected and studied through effective policy and professional practice. Contributors: Cara G. Tremain | Donna Yates | Martin Berger | Allison Davis | James Doyle | Rosemary Joyce | Nancy L. Kelker | Guido Krempel | Christina Luke | Sofia Paredes Maury | Adam Sellen A volume in the series Maya Studies, edited by Diane Z. Chase and Arlen F. Chase
The Market Photo Workshop in South Africa and the 'Born Free' Generation: Remaking Histories (Routledge History of Photography)
by Julie BonzonThis study presents the history of the Market Photo Workshop (MPW) in Johannesburg and works produced by its new generation of photography students. Founded in 1989 by internationally renowned documentary photographer David Goldblatt, the MPW has reflected upon South African political struggles and sociocultural changes since its creation. Its foundation parallels a moment in time when photography was considered a ‘truth telling’ genre and an essential source of documents deployed against the apartheid regime. This book reflects on the evolution of the MPW in the post-apartheid era and explores how its new generation of students engages the photographic tradition of this institution and the revolutionary times that accompanied its creation to question their present moment. The book will be of interest to scholars working in art history, visual studies, photography, African studies, cultural studies and post-colonial studies.
The Market Photo Workshop in South Africa and the 'Born Free' Generation: Remaking Histories (Routledge History of Photography)
by Julie BonzonThis study presents the history of the Market Photo Workshop (MPW) in Johannesburg and works produced by its new generation of photography students. Founded in 1989 by internationally renowned documentary photographer David Goldblatt, the MPW has reflected upon South African political struggles and sociocultural changes since its creation. Its foundation parallels a moment in time when photography was considered a ‘truth telling’ genre and an essential source of documents deployed against the apartheid regime. This book reflects on the evolution of the MPW in the post-apartheid era and explores how its new generation of students engages the photographic tradition of this institution and the revolutionary times that accompanied its creation to question their present moment. The book will be of interest to scholars working in art history, visual studies, photography, African studies, cultural studies and post-colonial studies.
Market Towns: Roles, challenges and prospects
by Neil PoweOriginal and insightful, this volume, giving in-depth consideration to the key issues affecting the future of market towns, provides readers with a framework for evaluating policy initiatives and progress in market towns.Through a detailed analysis of the characteristics of over 200 towns and in-depth studies of eleven towns in different parts of E
Marketing and Selling Your Handmade Jewelry: The Complete Guide To Turning Your Passion Into Profit
by Viki LareauA majority of women who take up beading as a hobby end up selling their work - at home parties, craft fairs, fine galleries, or on eBay. Marketing and Selling Handmade Jewelry provides the practical advice and encouragement to do it right and do it with flair.First step: Match your design style and time commitment with the most appropriate target market.Second step: Learn the nitty-gritty of setting up a home-based business.Third step: Develop a distinctive "look" for brochures, ads, hang tags, show signage.Last but not least: Master the fine art of pricing for a profit.The reader will revel in the success stories of women who have made it work. Viki Lareau, co-owner of The Bead Factory in Tacoma, Washington, and co-founder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry-makers on their way to success. This book is a compilation of her knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.Learn how to market and sell your jewelry anywhere you are with Marketing and Selling HAndmade Jewelry!
The Marketing Edge for Filmmakers: Developing A Marketing Mindset From Concept To Release (American Film Market Presents)
by Russell Schwartz Katherine MacDonaldWritten for working and aspiring filmmakers, directors, producers and screenwriters, The Marketing Edge for Filmmakers walks through every stage of the marketing process - from concept to post-production - and illustrates how creative decisions at each stage will impact the marketability of a film. In this book, marketing experts Schwartz and MacDonald welcome you behind the curtain into the inner workings of Marketing department at both the studios and independents. They also track films of different budgets (studio, genre, independent and documentary) through the marketing process, examining how each discipline will approach your film. Featuring interviews with both marketers and filmmakers throughout, an extensive glossary and end-of-chapter exercises, The Marketing Edge for Filmmakers offers a unique introduction to film marketing and a practical guide for understanding the impact of marketing on your film.
Marketing Fashion, Second edition: Strategy, Branding And Promotion
by Harriet PosnerMarketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Marketing Fashion Second Edition: Strategy, Branding and Promotion
by Harriet PosnerMarketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion. Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies.Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
Marketing Fashion Third Edition: Strategy, Branding and Promotion
by Harriet PosnerMarketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
Marketing Fashion Third Edition: Strategy, Branding and Promotion
by Harriet PosnerMarketing Fashion is a practical guide to the fundamental principles of marketing, branding and promotion, from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.For this third edition, examples drawn from a broad range of fashion, textile and retail have been updated to include more on social media and digital and emerging technologies, such as fashion in the metaverse. The updated text increases the focus on sustainability issues, while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry.Chapters:Marketing TheoryThe Fashion MarketResearch & PlanningUnderstanding the CustomerBrandingPromotion
Marketing for Architects and Engineers: A new approach
by Brian RichardsonProfessional services marketing is a relatively new form of marketing that has been recogonized only since the late 1980s. Most of the attempts to write about marketing for professional services have been a regurgitation of the traditional marketing approach that has evolved since the 1960s and have concentrated on minor differences and adjustments. In many ways, what is needed is a fresh approach which takes into account the complex political, social, economic, legislative and cultural backdrop and provides a way for design professionals, such as architects and engineers, to look to the future. This book does just that.
Marketing Green Building Services: Strategies For Success
by Jerry YudelsonMarketing Green Building Services: Strategies for Success presents all the information key decision-makers need to respond to the fast-growing market for green buildings, design and construction services and products. Completely updated, revised and expanded from the author’s previous works, this book is the one resource you need to succeed in the green building marketplace.With a sound grounding in contemporary marketing theory and practice, the book assembles hard-to-find information to assist executives and partners in design and construction firms in crafting competitive strategies that build on their firm’ strengths, while shoring up their weaknesses. Since most design and construction firms specialize in particular market sectors, the book systematically examines the important market segments for green buildings. It also presents key business case justifications for green buildings that help architects, engineers and builders to understand client motivations and respond to them with appropriate marketing tactics and communications strategies. The book examines how the green building market is adopting certain new products and design approaches, information that will help manufacturers and product sales teams to craft appropriate marketing strategies. The book also helps owners and developers understand the green building business case and to find out what other leading-edge firms and projects have learned - how to market and sell green buildings and green developments in a highly competitive marketplace.
Marketing Illustration: New Venues, New Styles, New Methods
by Steven Heller Marshall ArismanEditors Heller (MFA/Designer as Author Department, School of Visual Arts) and Arisman (MFA Illustration as Visual Essay program, School of Visual Arts) use interviews, essays and work samples to provide a comprehensive picture of today's illustration market, providing students and artists with a thorough review of media environments for graphic novels, animation, Web games, toys, fashion and textiles. Contributors address the current shifts in these marketplaces due to technology, software applications and versatility and outline blueprints that will help readers to launch careers in their chosen fields. A chapter also describes the steps for creating both a computer-generated and traditional portfolio from the perspectives of illustrators and art directors. Annotation ©2009 Book News, Inc. , Portland, OR (booknews. com)
Marketing in a Transition Economy: New Realities, Challenges, and Prospects
by Muhammad Ismail Hossain Nasrin Akter Abureza M. MuzarebaThis book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity, requiring an environment-specific treatment. The business eco-system of Bangladesh is considerably different from those of developed and developing countries due to a range of factors including the unmatched patterns in logistics, infrastructure, enforcement of laws and regulations, cultural differences, and competitiveness. Insightful differences in business practices between the economies of Bangladesh and the West and/or other developing countries are unfolded in this book. The nuances of the contextual operational realities around different aspects of the business including marketing environment and management, consumer behavior, supply chain management, brand management, customer relationship management, services marketing, digital marketing, integrated marketing communications, and marketing ethics are presented in this book. The business knowledge shared by the unique breadth and depth of cases is sure to make this book an effective resource for academia and industry.
Marketing Interior Design
by Lloyd PrincetonWhy struggle to market interior design when you can get specialized advice from a top-notch consultant? In Marketing Interior Design, Lloyd Princeton offers you the same high-quality insights that he gives to his clientele. Drawing on his professional expertise as well as the experiences of his clients, he provides detailed guidance to help you learn to: figure out what to charge and have the confidence to demand that price write your business statement brand your business, including designing promotional materials find leads and take advantage of them through networking land jobs and learn how to handle the interview process protect yourself with contracts take advantage of the burgeoning market for green products and services. This insider guide is packed with examples of good (and bad) marketing materials, first-hand stories, and sample contract forms. If you are starting out in the field of interior design, or just want to retool your existing business, you need Marketing Interior Design!
Marketing Maximilian: The Visual Ideology of a Holy Roman Emperor
by Larry SilverLong before the photo op, political rulers were manipulating visual imagery to cultivate their authority and spread their ideology. Born just decades after Gutenberg, the Holy Roman Emperor Maximilian I (1459-1519) was, Larry Silver argues, the first ruler to exploit the propaganda power of printed images and text. Marketing Maximilian explores how Maximilian used illustrations and other visual arts to shape his image, achieve what Max Weber calls "the routinization of charisma," strengthen the power of the Hapsburg dynasty, and help establish the Austro-Hungarian Empire. A fascinating study of the self-fashioning of an early modern ruler who was as much image-maker as emperor, Marketing Maximilian shows why Maximilian remains one of the most remarkable, innovative, and self-aggrandizing royal art patrons in European history. Silver describes how Maximilian--lacking a real capital or court center, the ability to tax, and an easily manageable territory--undertook a vast and expensive visual-media campaign to forward his extravagant claims to imperial rank, noble blood, perfect virtues, and military success. To press these claims, Maximilian patronized and often personally supervised and collaborated with the best printers, craftsmen, and artists of his time (among them no less than Albrecht Dürer) to plan and produce illustrated books, medals, heralds, armor, and an ambitious tomb monument.
Marketing Modernism in Fin-de-Siècle Europe
by Robert JensenIn this fundamental rethinking of the rise of modernism from its beginnings in the Impressionist movement, Robert Jensen reveals that market discourses were pervasive in the ideological defense of modernism from its very inception and that the avant-garde actually thrived on the commercial appeal of anti-commercialism at the turn of the century. The commercial success of modernism, he argues, depended greatly on possession of historical legitimacy. The very development of modern art was inseparable from the commercialism many of its proponents sought to transcend. Here Jensen explores the economic, aesthetic, institutional, and ideological factors that led to its dominance in the international art world by the early 1900s. He emphasizes the role of the emerging dealer/gallery market and of modernist art historiographies in evaluating modern art and legitimizing it through the formation of a canon of modernist masters. In describing the canon-building of modern dealerships, Jensen considers the new "ideological dealer" and explores the commercial construction of artistic identity through such rhetorical concepts as temperament and "independent art" and through such institutional structures as the retrospective. His inquiries into the fate of the juste milieu, a group of dissidents who saw themselves as "true heirs" of Impressionism, and his look at a new form of art history emerging in Germany further expose a linear, dealer- oriented history of modernist art constructed by or through the modernists themselves.
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
by Christina ListerMarketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources. Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing. Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
Marketing the Arts: Breaking Boundaries
by Finola Kerrigan Chloe PreeceWith contributions from international scholars of marketing and consumer studies, this renowned text engages directly with a range of contemporary themes, including: The importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, platforms, and alternative artforms on the art market The importance of the aesthetic experience itself and how to research it The value of arts-based methods The art versus commerce debate The artist as entrepreneur The role of the arts marketer as market-maker This fully updated new edition covers digital trends in the arts and emerging technologies, including virtual reality, streaming services, and branded entertainment. It also broadens the scope of investigation beyond the West looking to film in emerging markets such as China, music in Sub-Saharan Africa, and indigenous art in Australia. Alongside in-depth theoretical analysis, this edition of Marketing the Arts takes inspiration from the creativity inherent in current artistic practice to demonstrate a plurality of approaches and methodologies. Marketing the Arts: Breaking Boundaries is core reading for advanced undergraduate and postgraduate students studying arts marketing and management. Online resources include chapter-by-chapter PowerPoint slides and questions for class discussion.
Marketing the Arts: A Fresh Approach
by Daragh O'Reilly Finola KerriganIn recent years, there have been significant shifts in arts marketing, both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic, requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies, this book engages directly with a range of contemporary themes, including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself, and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst’s 'For the Love of God', Liverpool’s brand makeover, Manga scanlation, Gob Squad, Surrealism, Bluegrass music, Miles Davis and Andy Warhol, and is sure to enthuse students and enlighten practitioners.