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Type on Screen: A Critical Guide for Designers, Writers, Developers, and Students (Design Briefs Ser.)
by Ellen Lupton Maryland Institute College of ArtThe long awaited follow-up to our all-time bestseller Thinking with Type is here. Type on Screen is the definitive guide to using classic typographic concepts of form and structure to make dynamic compositions for screen-based applications. Covering a broad range of technologies—from electronic publications and websites to videos and mobile devices—this hands-on primer presents the latest information available to help designers make critical creative decisions, including how to choose typefaces for the screen, how to style beautiful, functional text and navigation, how to apply principles of animation to text, and how to generate new forms and experiences with code-based operations. Type on Screen is an essential design tool for anyone seeking clear and focused guidance about typography for the digital age.
A Type Primer
by John KaneDesigned for beginning design and typography students, this text assists students in understanding and demonstrating the basic principles of typography. Focused on intent and content, not affect or style, it makes informed distinctions between what is appropriate and what is merely show. Filled with examples, exercises, and background information―and designed itself to reflect good typographic design―it guides students systematically to the point where they can, not only understand but, demonstrate basic principles of typography, and thereby strengthen their own typographic instincts.
Type Rules!
by Ilene StrizverFrom principle to practice, get it all in the revised edition of the comprehensive introduction to typography. Type Rules: The Designer's Guide to Professional Typography, 3rd Edition is an up-to-date, thorough introduction to the principles and practices of typography. From the fundamentals to cutting-edge applications, this edition has everything today's serious designer needs to use type effectively. Dozens of exercises reinforce authoritative coverage on such topics as how to select the appropriate type for the job, how to set type like a pro, how to avoid common mistakes, and how to design a typeface, as well as how to fully harness the power of major design packages such as InDesign? and QuarkXPress? -- with new coverage of their latest versions. This edition includes: New information on OpenType, font management utilities, font web sites, and interactive typography. An expanded?history of type and an updated glossary of key terms. Exercises throughout to help reinforce the concepts presented in the book. A wealth of tried-and-true as well as recently developed type tips. More in-depth type issues, including scaling logos. "I've purchased and read just about every book on typography written over the last twenty-five years. Ilene Strizver's Type Rules is one of the best. It's a book that will prove its value time and again. " -- Allan Haley, Director of Words and Letters, Monotype Imaging "Type Rules is a must-have book for students and professionals alike. I highly recommend it. " -- Prof. Ed Benguiat, world-renowned type designer and educator, School of Visual Arts
Type Teams: The Principles Behind Perfect Type Face Combinations
by Tony SeddonEvery creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question "what's the best typeface combination?" is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together.A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen "tricks" to apply when selecting and combining typefaces from your personal collection.
Type Teams: The Principles Behind Perfect Type Face Combinations
by Tony SeddonEvery creative brief requires its own unique typographic solution to achieve both individuality and visual harmony. This is why the question "what's the best typeface combination?" is impossible to answer succinctly. Typefaces are a bit like people; their personalities can alter ever so slightly when you bring them together in different groups. A stern Geometric san serif can act the part of a plain disciplinarian when standing next to an equally restrained Transitional serif, but can become light-hearted and playful when it encounters a lively Casual script or a burly Slab serif face. Choosing typefaces that work well together is ultimately as subjective as it is scientific, as personal as it is informed, and as debated as it is agreed upon. The suggested type combinations illustrated throughout this book are designed to provide the information and inspiration you need to make the best choices you can when bringing typefaces together.A book for typographers, graphic designers, and font geeks alike.Type teams are compiled from a pool of two hundred handpicked typeface families.Typefaces from over fifty world-class type foundries and type designers.One hundred and forty nine type team combinations with up to four individual typeface families utilized for each.Thirty two themed sections to allow quick access to the required mood for your individual projects.Ten key principles to help you make the right typeface choices for your creative assignments.Fourteen "tricks" to apply when selecting and combining typefaces from your personal collection.
Type VII: Germany's Most Successful U-Boats
by Marek Krzysztalowicz&“Describ[es] the Type VII and its place in the history of warfare . . . probably the finest book on German submarines of WWII available in print.&”—Firetrench First conceived in the mid–1930s, the Type VII was still in production in the closing stages of the Second World War a decade later. Subject to continuous improvement through six major variants and with around 650 completed, it was built in larger numbers than any other submarine design in history. It formed the backbone of the Kriegsmarine&’s campaign against merchant shipping for the whole of the war, and in terms of tonnage sunk was by far the most successful U-boat type. This encyclopedic work combines a technical description of the type in all its variations with a history of its development and an overview of its most significant operations—especially those convoy battles that were to have a crucial impact on the evolution of the design and its equipment. A particular attraction of the book is the comprehensive visual coverage—photographs of virtually every aspect of design, construction, fittings and shipboard life; highly detailed general arrangement plans and close-up scale drawings; and, with modelmakers in mind, a stunning collection of full-color three-dimensional illustrations of every external feature and variant of the boats. There have been many books on U-boats reflecting an enduring public interest so any new offering has to be special. With its unique concentration of information and illustrative reference, Type VII is unrivalled. &“A comprehensive history of the Kriegsmarine&’s most potent weapon . . . includes detailed modelmakers&’ plans together with over 320 photographs.&”—Maritime Advisor
Type VII U-Boats (Shipcraft Ser. #4)
by Roger ChesneauThe ShipCraft series provides in-depth information about building and modifying model kits of famous warship types. Lavishly illustrated, each book takes the modeller through a brief history of the subject class, highlighting differences between sister-ships and changes in their appearance over their careers. This includes paint schemes and camouflage, featuring colour profiles and highly-detailed line drawings and scale plans. The modelling section reviews the strengths and weaknesses of available kits, lists commercial accessory sets for super-detailing of the ships, and provides hints on modifying and improving the basic kit. This is followed by an extensive photographic gallery of selected high-quality models in a variety of scales, and the book concludes with a section on research references books, monographs, large-scale plans and websites.This volume is devoted to the largest class of submarines ever built, the Type VII, which formed the backbone of the German effort in the critical Battle of the Atlantic. A pre-war design, the Type VII was developed as the campaign progressed and was still in frontline service in 1945. All the major variants, as well as minor changes to equipment, are covered here. With its unparalleled level of visual information paint schemes, models, line drawings and photographs it is simply the best reference for any modelmaker setting out to build one of these famous boats.
Typecasting: On the Arts and Sciences of Human Inequality
by Stuart Ewen Elizabeth EwenTypecasting chronicles the emergence of the "science of first impression" and reveals how the work of its creators--early social scientists--continues to shape how we see the world and to inform our most fundamental and unconscious judgments of beauty, humanity, and degeneracy. In this groundbreaking exploration of the growth of stereotyping amidst the rise of modern society, authors Ewen & Ewen demonstrate "typecasting" as a persistent cultural practice. Drawing on fields as diverse as history, pop culture, racial science, and film, and including over one hundred images, many published here for the first time, the authors present a vivid portrait of stereotyping as it was forged by colonialism, industrialization, mass media, urban life, and the global economy.
Typeset in the Future: Typography and Design in Science Fiction Movies
by Dave AddeyA designer’s deep dive into seven science fiction films, filled with “gloriously esoteric nerdery [and] observations as witty as they are keen” (Wired).In Typeset in the Future, blogger and designer Dave Addey invites sci-fi movie fans on a journey through seven genre-defining classics, discovering how they create compelling visions of the future through typography and design. The book delves deep into 2001: A Space Odyssey, Star Trek: The Motion Picture, Alien, Blade Runner, Total Recall, WALL·E, and Moon, studying the design tricks and inspirations that make each film transcend mere celluloid and become a believable reality. These studies are illustrated by film stills, concept art, type specimens, and ephemera, plus original interviews with Mike Okuda (Star Trek), Paul Verhoeven (Total Recall), and Ralph Eggleston and Craig Foster (Pixar). Typeset in the Future is an obsessively geeky study of how classic sci-fi movies draw us in to their imagined worlds.
The Typewriter Revolution: A Typist's Companion for the 21st Century
by Richard PoltThe connoisseur's guide to the typewriter, entertaining and practical What do thousands of kids, makers, poets, artists, steampunks, hipsters, activists, and musicians have in common? They love typewriters—the magical, mechanical contraptions that are enjoying a surprising second life in the 21st century, striking a blow for self-reliance, privacy, and coherence against dependency, surveillance, and disintegration. The Typewriter Revolution documents the movement and provides practical advice on how to choose a typewriter, how to care for it, and what to do with it—from National Novel Writing Month to letter-writing socials, from type-ins to typewritten blogs, from custom-painted typewriters to typewriter tattoos. It celebrates the unique quality of everything typewriter, fully-illustrated with vintage photographs, postcards, manuals, and more.
Typewriters: Iconic Machines from the Golden Age of Mechanical Writing
by Anthony Casillo“Typewriter expert and collector Anthony Casillo presents a visual homage to the device that revolutionized correspondence” (The Florida Times-Union).From the creation of the QWERTY keyboard to the world’s first portable typing machine, this handsome collection is a visual homage to the golden age of the typewriter. From the world’s first commercially successful typewriter—the Sholes & Glidden Type Writer of 1874—to the iconic electric models of the 1960s, eighty vintage devices are profiled in elegant photographs and fascinating text that highlights the design modifications, intricate details, and peculiar quirks that make each typewriter unique. From functional advances like noiseless machines to luxurious details such as mahogany covers and inlaid mother-of-pearl, a century of design innovation and experimentation is charted in these pages. Packed with visuals and rich with history, Typewriters is the essential story of a writing invention that changed the world.Includes a foreword by Tom HanksPraise for Typewriters“A Love Letter to Vintage Typewriters.” —Wall Street Journal“This is sure to delight typewriter lovers and those interested in machine or design history.” —Library Journal
Typographic Design in the Digital Studio: Design Concepts
by David A. AmdurThe craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills Modules book pairs each lesson in typography with a lesson in the digital tools of design production. This book introduces the essential features of the Macintosh Operating System X (OSX) as well as Mac or PC versions of InDesign, Photoshop, Illustrator, and QuarkXPress, so readers can develop good working knowledge in one or all of these applications.
Typographic Knitting: From Pixel to Pattern
by Rudiger SchlomerLearn to knit a variety of typefaces modeled on digital designs by well-known type foundries including Emigre, Lineto, and Typotheque, and emblazon your hats, scarves, and sweaters with smartly designed monograms, letters, or words. Beginning with knitting basics, tips, and resources, and progressing through more advanced techniques, Typographic Knitting provides a systematic introduction on how to construct a variety of letter designs using different knitting techniques. This book bridges the gap between craft and design in a new way, and will delight typography connoisseurs, avid knitters, and makers looking for a novel medium.
The Typographic Medium (History and Foundations of Information Science)
by Kate BrideauAn innovative examination of typography as a medium of communication rather than part of print or digital media.Typography is everywhere and yet widely unnoticed. When we read type, we fail to see type. In this book, Kate Brideau considers typography not as part of "print media" or "digital media" but as a medium of communication itself, able to transcend the life and death of particular technologies. Examining the contradiction between typographic form (often overlooked) and function (often overpowering), Brideau argues that typography is made up not of letters but of shapes, and that shape is existentially and technologically central to the typographic medium.After considering what constitutes typographic form, Brideau turns to typographic function and how it relates to form. Examining typography's role in both the neurological and psychological aspects of reading, she argues that typography's functions exceed reading; typographic forms communicate, but that communication is not limited to the content they carry. To understand to what extent the design and operations of the typographic medium affect the way we perceive information, Brideau warns, we must understand the medium's own operational logic, embodied in the full diversity of typographic forms.Brideau discusses a range of topics--from intellectual property protection for typefaces to Renaissance and Enlightenment ideal letterforms--and draws on a wide variety of theoretical work, including phenomenological ideas about comprehension, German media archaeology, and the media and communication theories of Vilém Flusser and others. Hand-drawn illustrations of typographic forms accompany the text.
Typographic Style Handbook: A Guide to Typography from Libanus Press
by Michael Mitchell Susan WightmanAn elegant handbook in typography, for the professional and amateur text designer.Typographic Style Handbook is an indispensable new manual for anyone working with text - books, journals, company reports, websites or marketing material - who wishes to develop an understanding of how to produce clean, clear and consistent typography.The handbook is divided into three sections: General typesetting covers the basic rules of setting text Books and journals explains the typographic styles used within the publishing industryCorporate style describes how the treatment of text can be integrated into an organisation's branding guidelines. Typographic rules and styles are copiously illustrated with examples and diagrams Alternative styles are listed and explained to enable users to develop their own 'house style' Includes a glossary and appendices to aid students and self-publishers Typographic Style Handbook is destined to become a classic manual alongside Judith Butcher's Copy-editing, Hart's Rules, The Economist Style Guide and the Oxford Dictionary for Writers and Editors.
Typographic Systems
by Kimberly ElamIn Typographic Systems, Kim Elam, author of our bestselling books, Geometry of Design and Grid Systems, explores eight major structural frameworks beyond the grid including random, radial, modular, and bilateral systems. By taking the reader through exercises, student work, and professional examples, Elam offers a broad range of design solutions.
Typographic Web Design: How To Think Like A Typographer In HTML and CSS
by Laura FranzLegibility and readability are the foundations for the typographic theories and practice covered in Typographic Web Design. You'll learn how to choose fonts, organize information, create a system of hierarchy, work with tabular information, create a grid, apply a typographic system across multiple pages, and build a font library. Each chapter provides time-tested typography rules to follow (modified for the web), explains why they work, when to break them, and offers the opportunity to test the rules with hands-on exercises in HTML and CSS. If you don't know HTML and CSS, Typographic Web Design provides a walk-through for each lesson, showing you how to plan and write syntax. Laura Franz is an Associate Professor of Design at University of Massachusetts Dartmouth, where she has taught web typography for 12 years. She has presented lectures and workshops on Typographic Web Design, and has written a course on the topic for Lynda. com.
Typography
by Denise G. Crisp William F. TempleThis book moves beyond the traditional rules-based approach by describing typography as a system of interrelated concerns heavily influenced by the contexts of audience, medium, and message. It presents the key visual and intellectual skills necessary to make informed design decisions when using typography for modern contexts and audiences and gives full attention to designing with type in digital media.
Typography: Typography (Pocket Essentials Ser.)
by Graham Davis'Typography' opens with an overview of the history of the art, before going on to introduce the key principles and techniques of effective typography. A full introduction of the most useful and important fonts completes the book, allowing you to choose the right one every time. With this handy primer, anyone can master the basic principles of type layout and create pages that are easy on the eye and captivate the reader.
Typography: Introduction To Typographic Process
by Willi KunzTypographic design begins with a set of information and a concept. The designer, facing a blank sheet of paper or a computer screen, is anxious about the first step to take in developing a design. The elements of typography are an obvious starting point, but often do not get the attention they deserve.
Typography 32
by Type Directors ClubFor the past fifty-seven years, the Type Directors Club (TDC) has encouraged the graphic arts community to achieve excellence in typography through its annual competitions. Typography 32 is the latest Annual devoted exclusively to typography and presents the finest work in this field from 2010. Selected from more than 1,500 international submissions to TDC57, the 208 winning designs are models of excellence and innovation in contemporary type design. This year's selection encompasses a wide range of categories, including books, magazines, corporate identity, logotypes, stationery, annual reports, video and Web graphics, and posters. Each winning entry is displayed in full color and is accompanied by complete information about the designer, client, typography, and more. This year's volume also features the results of the club's fourteenth annual type design competition, TDC2 2011 and TDC Intro 011, the movie titles competition, and includes a special index listing the principal typefaces used in the winning designs and the names of their designers. The Judges' Choice sections feature the winning entries that have been singled out as each judge's favorite; these pieces are accompanied not only by the judges' comments but also by statements from the designers about the creative process involved in developing their work. These components–along with chairperson statements by Roberto de Vicq de Cumptich (TDC57), James Montalbano (TDC2 2011), and Jakob Trollbäck (TDC Intro 011)–exemplify the enormous vitality of the ever-changing typography profession today.A special section contains the seventh TDC catalog, reproduced in its entirety; it was published in 1962 and records winning designs completed over 1961. From 1955 to 1978, the competition catalog was produced as a relatively modest booklet. In 1979, after twenty-five years, the TDC Annual became a book. That explains why this Annual is called Typography 32, while this year's competition is called TDC57.
Typography 33
by Type Directors ClubFor over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 33 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2011. Selected from approximately 2300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use of type design, representing a wide range of categories including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.
Typography 33
by Type Directors ClubFor over fifty years, the Type Directors Club has encouraged the worldwide graphic arts community to achieve excellence in typography through its annual international competitions. Typography 33 is the only annual devoted exclusively to typography and presents the finest work in the field for the year 2011. Selected from approximately 2300 international submissions to the annual Type Directors Club competition, the winning designs are models of excellence and innovation in the use of type design, representing a wide range of categories including books, magazines, corporate identities, logos, stationery, annual reports, video and web graphics, and posters.
Typography and Motion Graphics: The 'reading-image' (Routledge Studies In Media Theory And Practice Ser.)
by Michael BetancourtIn his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design, using the concept of the ‘reading-image’ to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences—including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)—Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.
Typography For The People
by Daniel Bellon Klaus BellonStreet + Art = Inspiration Designers Daniel and Klaus Bellon have been photographing street signage around the world for more than 17 years. This book celebrates their love of typography, and highlights the beauty of type in its truest form; not as a profession but as a necessity of everyday life. The images captured here are at times humorous, unexpected and even charming. But for those who understand the rules that are being broken, these explorations of type design are refreshing and inspiring. Even though graphic designers often think of themselves as the keepers of letterforms and typography, they do not own them. Typography belongs to everyone. Typography belongs to the people. Includes a royalty-free CD with 15 original fonts inspired by signs in the book. Type images were collected from countries around the world, including the United States, Dominican Republic, Puerto Rico, Belize, Canada, Colombia, Venezuela, Hong Kong, China, Singapore, and Malaysia.