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Virtual Reality Marketing: Using VR to Grow a Brand and Create Impact
by Henry StuartIf a picture is worth a thousand words, then virtual reality (VR) is priceless. This new medium is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly comprehensive guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Virtual Reality Marketing is the only complete guide to VR marketing available, written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1. Packed with fascinating case studies, tips and strategies, this text is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.
Virtual Reality Usability Design
by David Gerhard Wil J. NortonThe development of effective and usable software for spatial computing platforms like virtual reality (VR) requires an understanding of how these devices create new possibilities (and new perils) when it comes to interactions between humans and computers. Virtual Reality Usability Design provides readers with an understanding of the techniques and technologies required to design engaging and effective VR applications. The book covers both the mechanics of how human senses and the mind experience immersive virtual environments, as well as how to leverage these mechanics to create human-focused virtual experiences. Deeply rooted in principles of human perception and computational interaction, the current and future limitations of these replacements are also considered. Full of real-world examples, this book is an indispensable guide for any practising VR developer interested in making efficient and effective interfaces. Meanwhile, explorations of concrete theory in their practical application will be useful for VR students and researchers alike.
Virtual Theatres: An Introduction
by Gabriella GiannachiThe first full-length book of its kind to offer an investigation of the interface between theatre, performance and digital arts, Virtual Theatres presents the theatre of the twenty-first century in which everything - even the viewer - can be simulated. In this fascinating volume, Gabriella Giannachi analyzes the aesthetic concerns of current computer-arts practices through discussion of a variety of artists and performers including: * blast Theory* Merce Cunningham* Eduardo Kac* forced entertainment* Lynn Hershman* Jodi Orlan* Guillermo Gómez-Peña* Marcel-lí Antúnez Roca* Jeffrey Shaw* Stelarc. Virtual Theatres not only allows for a reinterpretation of what is possible in the world of performance practice, but also demonstrates how 'virtuality' has come to represent a major parameter for our understanding and experience of contemporary art and life.
Virtual und Augmented Reality: Grundlagen und Methoden der Virtuellen und Augmentierten Realität (eXamen.press)
by Ralf Dörner, Wolfgang Broll, Paul Grimm and Bernhard JungDas Lehrbuch vermittelt die theoretischen und praktischen Grundlagen, die benötigt werden, um Virtual- und Augmented-Reality-Systeme (VR/AR) eigenständig zu realisieren oder zu erweitern. Es dient Studierenden als anschauliche Begleitlektüre zu Lehrveranstaltungen, die VR/AR thematisieren, u. a. in den Fächern Informatik, Medien oder Natur- und Ingenieurwissenschaften. Durch seinen modularen Aufbau eignet sich der Band auch für das Selbststudium und kann darüber hinaus als Nachschlagewerk verwendet werden.
Virtual Vernacular
by Sarah BonserLearn to see the patterns and relationships in visual mediums and buildings as you push the boundaries of design. Sarah Bonser’s Virtual Vernacular breaks the barriers between architectural theory and game design. The text explores the way in which architecture can convey history, culture, and emotion to occupants, audience members, and players. Divided into three sections, the text guides the reader on how to tackle creative problem solving and development strategy. Key Features: Architectural theory is hard to navigate, and this approach is an accessible way to start learning it. Learn more specifically how pop culture parodies these design theories. Find ways to solve abstract design problems by using the built environment as a case study. Learn about technical limitations on the built environment that visually impact the look and feel of spaces. Each piece of architectural theory comes with abstracts and applications, which is a more organized and network-style way to teach an otherwise long-winded subject.
Virtual Vintage: The Insider's Guide to Buying and Selling Fashion Online
by Linda Lindroth Deborah Newell TornelloVintage clothing has never been more chic, with everyone from celebrity trendsetters to style-conscious professionals searching for wearable treasures from the past. Virtual Vintage is the first and only guide that helps both the novice and the fashion connoisseur evaluate and confidently participate in the thriving vintage marketplace that exists online. No other book explains how to get it, sell it, fix it, or wear it with flair. Authors Linda Lindroth and Deborah Newell Tornello equip readers from head to toe with * more than 100 chic sites--rated and evaluated * instructions on contacting sellers * smart strategies for bidding in online auctions * advice about evaluating the size, quality, and colors of a garment * tips for cleaning and repairing vintage items Whether you're looking for a 1960s Rudi Gernreich knit, Gucci hipster trousers, a Claire McCardell for Townley shirtwaist, or a Chanel suit in pink wool with black patent-leather trim, Virtual Vintage will help you build a unique and sensational wardrobe.
Virtual Vixens: 3D Character Modeling and Scene Placement
by Arndt Von KoenigsmarckFeatures software workshops for 3ds Max, Maya, CINEMA 4D, Lightwave, and Softimage XSI.Hot, hotter, hottest. See how today's leading modeling artists create 3D characters that sizzle and get the techniques you'll need to create your own virtual vixens.Steven Stahlberg, Liam Kemp, Marco Patrito, and Sze Jones from Blur Studio are just a few of the 3D artists who share their secrets for making the fantasy females you wish were real. You'll get their personal stories, insights into the profession, and new ways to conceive and construct your own 3D characters.Then, seven hands-on workshops demonstrate the complete work cycle of modeling 3D characters to bring your own fantasies to life-from making the first sketch and preparing the template to modeling and texturing characters and lighting and rendering. You can use the techniques with any of the major software tools including 3ds Max, Lightwave, Softimage XSI, Maya, or Cinema 4D. Since the workshops don't use any previously made objects, you'll get to start from scratch with your imagination as the only limit.Participants:Andrea BertacciniMax Edwin WahyudiSze JonesLiam KempArndt von KoenigsmarckK. C. LeeDaniel Moreno DiazMarco PatritoSteven StahlbergFrancois de Swardt
Virtual Voyages: Cinema and Travel
by Jeffrey RuoffVirtual Voyages illuminates the pivotal role of travelogues within the history of cinema. The travelogue dominated the early cinema period from 1895 to 1905, was central to the consolidation of documentary in the 1910s and 1920s, proliferated in the postwar era of 16mm distribution, and today continues to flourish in IMAX theaters and a host of non-theatrical venues. It is not only the first chapter in the history of documentary but also a key element of ethnographic film, home movies, and fiction films. In this collection, leading film scholars trace the intersection of technology and ideology in representations of travel across a wide variety of cinematic forms. In so doing, they demonstrate how attention to the role of travel imagery in film blurs distinctions between genres and heightens awareness of cinema as a technology for moving through space and time, of cinema itself as a mode of travel. Some contributors take a broad view of travelogues by examining the colonial and imperial perspectives embodied in early travel films, the sensation of movement that those films evoked, and the role of live presentations such as lectures in our understanding of travelogues. Other essays are focused on specific films, figures, and technologies, including early travelogues encouraging Americans to move to the West; the making and reception of the documentary Grass (1925), shot on location in Turkey, Syria, Iraq, and Iran; the role of travel imagery in 1930s Hollywood cinema; the late-twentieth-century 16mm illustrated-lecture industry; and the panoramic possibilities presented by IMAX technologies. Together the essays provide a nuanced appreciation of how, through their representations of travel, filmmakers actively produce the worlds they depict. Contributors. Rick Altman, Paula Amad, Dana Benelli, Peter J. Bloom, Alison Griffiths, Tom Gunning, Hamid Naficy, Jennifer Lynn Peterson, Lauren Rabinovitz, Jeffrey Ruoff, Alexandra Schneider, Amy J. Staples
Virtual World Design
by Ann CudworthLearn How to Create Immersive Virtual EnvironmentsWritten by an award-winning designer with 20 years of experience designing virtual environments for television and online communities, Virtual World Design explores the intertwining disciplines of 2D graphics, 3D models, lighting, sound, and storytelling. It illustrates how these disciplines come to
Virtue and Vice
by C. S. LewisA Pocket Guide to Goodness Few writers have inspired more readers than author C. S. Lewis -- both through the enchanting volumes of his children's series and through his captivating adult classics such as Mere Christianity, The Screwtape Letters, The Great Divorce, and numerous others. Drawn from many works, this volume collects dictionary-like entries of Lewis's keenest observations and best advice on how to live a truly good life. From ambition to charity, despair to duty, hope to humility, Lewis delivers clear, illuminating definitions to live by.
Virtue and Vice in Popular Film (Routledge Focus on Film Studies)
by Joseph H. KupferThis book addresses a prominent group of virtues and vices as portrayed in popular films to further our understanding of these moral character traits. The discussions emphasize the interplay between the philosophical conception of the virtues and vices and the cinematic representations of character. Joseph H. Kupfer explores how fictional characters possessing certain moral strengths and weaknesses concretize our abstract understanding of them. Because the actions that flow from these traits occur in cinematic contexts mirroring real world conditions, the narrative portrayals of these moral characteristics can further our appreciation of their import. Humility, integrity, and perseverance, for example, are depicted in Chariots of Fire, The Fabulous Baker Boys, and Billy Elliot, while the vices of envy, arrogance and vanity are captured in Amadeus, Whiplash, and Young Adult. This interdisciplinary work in philosophy and film criticism will be of great interest to scholars and students of film studies, philosophy of film, ethics, aesthetics, and popular culture.
The Virtuous Physician
by James A. MarcumAlthough modern medicine enjoys unprecedented success in providing excellent technical care, many patients are dissatisfied with the poor quality of care or the unprofessional manner in which physicians sometimes deliver it. Recently, this patient dissatisfaction has led to quality-of-care and professionalism crises in medicine. In this book, the author proposes a notion of virtuous physician to address these crises. He discusses the nature of the two crises and efforts by the medical profession to resolve them and then he briefly introduces the notion of virtuous physician and outlines its basic features. Further, virtue theory is discussed, along with virtue ethics and virtue epistemology, and specific virtues, especially as they relate to medicine. The author also explores the ontological priority of caring as the metaphysical virtue for grounding the notion of virtuous physician, and two essential ontic virtues--care and competence. In addition to this, he examines the transformation of competence into prudent wisdom and care into personal radical love to forge the compound virtue of prudent love, which is sufficient for defining the virtuous physician. Lastly, two clinical case stories are reconstructed which illustrate the various virtues associated with medical practice, and it is discussed how the notion of virtuous physician addresses the quality-of-care and professionalism crises.
Virutas de color: Notas de arte
by José Francisco YvarsUna selección de artículos y escritos monográficos de J.F. Yvars en los que reflexiona acerca de distintos aspectos del arte del siglo XX, ofreciéndonos una mirada transversal de este mundo: del artista al coleccionista, de la obra a la reflexión crítica. Moviéndose entre tiempos y lugares, viajando a los rincones más recónditos del arte, los ensayos reunidos en Virutas de color trazan un itinerario lleno de contrastes. En los artículos monográficos que conforman la primera parte de este volumen, Yvars reflexiona en torno al cambio de paradigma artístico en los albores del arte abstracto a través de la obra de André Masson y el artista Ràfols-Casamada. Se adentra asimismo en cuestiones que atañen a la teoría estética a través de dos referentes ineludibles de la contemporaneidad: Ernst Gombrich y Cesare Brandi. A su vez, la segunda parte del libro recoge una selección de artículos -algunos de ellos publicados anteriormente enLa Vanguardia y ampliados para esta edición; otros, inéditos- mediante la cual Yvars dialoga con figuras fundamentales de la historia, la crítica del arte y el coleccionismo. Reseñas:«J. F. Yvars ha hecho del arte su camino en la vida.»El País «Yvars lleva más de medio siglo descifrando la experiencia estética en palabras.»Sergi Doria, ABC
Visalia (Images of America)
by Terry L. OmmenWhen the first settlers arrived in what is now Visalia in the fall of 1852, they found a lush river delta in the midst of an oak forest at the base of the Sierra Nevada. The soil was fertile, just right for farming, enabling Visalia to take root as the oldest town in the southern San Joaquin Valley. For the next 163 years, the town provided important products and services, like David Walker's Saddle Shop that became home to the famous Visalia Stock Saddle and Ben Maddox's Mount Whitney Power Company that harnessed water from the Kaweah River for electricity. Now with a population of almost 130,000, the county seat of Tulare County continues to be surrounded by some of the most productive farmland in the world and is a vibrant business center.
The Visibility of Modernization in Architecture: A Debate (Routledge Research in Architecture)
by Gevork HartoonianThis edited collection explores the visibility of modernization in architecture produced in different capitalist regions across the world and provides readers with a historico-theoretical and historico-geographical discussion. Focusing on a particular building type, an influential architect’s work, as well as relevant texts and documents, each chapter addresses the many facets of "delay" which are central to the problematization of capitalism’s progressive dissemination of technological and aesthetic regimes of modernism. This collection underlines the centrality of temporality for a critical understanding of colonialism, modernism, and capitalism. The book is primarily concerned with the historical timeline, the tangential point when a nation enters modernization processes. In exploring modernism in diverse regions such as East Asia, Pacific, Eastern Europe, and Iran, each chapter addresses the historiographic and architectonic unfolding of modernization beyond the western hemisphere. The exploration of these diverse case-studies will be of interest to students of architecture and researchers working on the collision of temporalities and the subject's critical importance for different country’s built-environments.
Visible and Invisible Whiteness: American White Supremacy through the Cinematic Lens
by Alice Mikal CravenVisible and Invisible Whiteness examines the complicity between Classical Hollywood narratives or genres and representations of white supremacy in the cinema. Close readings of D.W. Griffith’s The Birth of a Nation by James Agee and James Baldwin explore these authors’ perspectives on the American mythologies which ground Griffith’s film. The intersectionality of Bordwell’s theories on Classical Hollywood Narrative versus Art Cinema and Richard Dyer’s seminal work on whiteness forms the theoretical base for the book. Featured films are those which have been undervalued or banned due to their hybrid natures with respect to Hollywood and Art Cinema techniques, such as Samuel Fuller’s White Dog and Jean Renoir’s The Southerner. The book offers comparative analyses of American studio-based directors as well as European and European émigrés directors. It appeals to scholars of Film Theory, African American and Whiteness Studies. It provides insight for readers concerned about the re-emergence of white supremacist tensions in contemporary America.
Visible Empire: Botanical Expeditions and Visual Culture in the Hispanic Enlightenment
by Daniela BleichmarBetween 1777 and 1816, botanical expeditions crisscrossed the vast Spanish empire in an ambitious project to survey the flora of much of the Americas, the Caribbean, and the Philippines. While these voyages produced written texts and compiled collections of specimens, they dedicated an overwhelming proportion of their resources and energy to the creation of visual materials. European and American naturalists and artists collaborated to manufacture a staggering total of more than 12,000 botanical illustrations. Yet these images have remained largely overlooked—until now. In this lavishly illustrated volume, Daniela Bleichmar gives this archive its due, finding in these botanical images a window into the worlds of Enlightenment science, visual culture, and empire. Through innovative interdisciplinary scholarship that bridges the histories of science, visual culture, and the Hispanic world, Bleichmar uses these images to trace two related histories: the little-known history of scientific expeditions in the Hispanic Enlightenment and the history of visual evidence in both science and administration in the early modern Spanish empire. As Bleichmar shows, in the Spanish empire visual epistemology operated not only in scientific contexts but also as part of an imperial apparatus that had a long-established tradition of deploying visual evidence for administrative purposes.
A Visible Man: A Memoir
by Edward EnninfulFrom one of our culture's most important changemakers, a memoir of breaking barriers.When Edward Enninful became the first Black editor-in-chief of British Vogue, few in the world of fashion wanted to confront how it failed to represent the world we live in. But Edward, a champion of inclusion throughout his life, rapidly changed that. Now, whether it&’s putting first responders, octogenarians or civil rights activists on the cover of Vogue, or championing designers and photographers of colour, Edward Enninful has cemented his status as one of his world&’s most important changemakers. A Visible Man traces an astonishing journey into one of the world&’s most exclusive industries. Edward candidly shares how as a Black, gay, working-class refugee, he found in fashion not only a home, but the freedom to share with people the world as he saw it. Written with style, grace, and heart, A Visible Man shines a spotlight on the career of one of the greatest creative minds of our times. It is the story of a visionary who changed not only an industry, but how we understand beauty.
The Visible, the Sublime and the Sensus Communis: Kant’s Theory of Perception (SpringerBriefs in Philosophy)
by Tamar JaparidzeThis book argues that Kant develops a theory of perception in the Critique of Judgment from which one can redefine his entire project, viewing and using aesthetics as its backbone, from the transcendental aesthetic of the First Critique to the Critique of Taste in the Third. The author shows us how Kant exonerates the role of faculties that account for such judgments linked by inner senses, inclusive of sensus communis. By re-examining the role of the aesthetic within Kant's critical philosophy, the compelling force of the aesthetic turn is revealed in modern philosophy. The text includes Heidegger’s, Hegel’s and Diderot's complex relationship to Kant in this context.This text provides important scholarship for those interested in the Kantian influence on German Idealism, the aesthetic turn in the continental tradition, especially the Frankfurt school, and more generally, those interested in the encounter between philosophy and art in this historical context.
Visio Services Quick Guide
by Sahil Malik Srini SistlaIn this fast-paced 100-page guide, you'll learn to load, display and interact with dynamic, data-powered Visio diagrams in SharePoint 2013 or Office 365. Visio Services Quick Guide gives you the tools to build anything from a simple project workflow to an organizational infrastructure diagram, powered by real data from SharePoint or SQL Server. Colleagues can load your diagrams entirely in the browser, meaning that a single Visio client installation is enough to get started. Readers with JavaScript experience will also find out how to get additional control over Visio diagrams using the JavaScript mashup API, and how to build a custom data provider. The final chapter covers some useful information on administering Visio Services. Get started bringing your Visio diagrams to life with the Visio Services Quick Guide.
Vision 2020: Reordering Chaos For Global Survival
by Ervin LaszloThis revised edition of the classic text of the period provides both the student and the specialist with an informative account of post-Roman English society.
Vision and Art
by Margaret S. Livingstone David Hubel<p>With the original release of Vision and Art in 2002, Harvard professor Margaret Livingstone successfully bridged the gap between science and art, exploring how great painters fool the brain: why Mona Lisa’s smile seems so mysterious, or Monet’s Poppy Field appears to sway. In the revised and expanded edition, Livingstone presents two new chapters of her latest observations, has substantially expanded other chapters, and updates the rest of the existing text with new insights gleaned from her ongoing research, bringing the book to the cutting edge in the field of neuroscience. <p>Accompanying Livingstone’s lively prose are many charts and diagrams that lucidly illustrate her points, as well as in-depth analyses of the phenomena found in major works of art. Be it the explanation of common optical illusions or the breakdown of techniques painters use to create those illusions, Vision and Art provides a wealth of information for artists, scholars, and scientists alike.</p>
Vision and Art with Two Eyes (Vision, Illusion and Perception #3)
by Nicholas WadeThis book celebrates binocular vision by presenting illustrations that require two eyes to see the effects of cooperation and competition between them. Pictures are flat but by printing them in different colours and viewing them through similarly coloured filters (included with the book) they are brought to life either in stereoscopic depth or in rivalry with one another. They are called anaglyphs and all those in the book display the ways in which the eyes interact. Thus, the reader is an integral element in the book and not all readers will see the same things. The history, science and art of binocular vision can be experienced in ways that are not usually available to us and with images made specifically for this book. The study of vision with two eyes was transformed by the invention of stereoscopes in the early 19th century. Anaglyphs are simple forms of stereoscopes that have three possible outcomes from viewing them – with each eye alone to see the monocular images, with both eyes to see them in stereoscopic depth or rivalry, or without the red/cyan glasses where they can have an appeal independent of the binocularity they encompass. Through the binocular pictures and the words that accompany them there will be an appreciation of just how remarkable the processes are that yield binocular singleness and depth. Moreover, the opportunities for expressing these processes are explored with many examples of truly binocular art.
Vision and Communism
by Tumelo Mosaka Matthew Jesse Jackson Robert Bird Stephanie Smith Christopher P. HeuerIn the last thirty years of the Soviet Communist project, Viktor Koretsky's art struggled to solve an enduring riddle: how to ensure or restore Communism's moral health through the production of a distinctively Communist vision. In this sense Koretsky's art demonstrates what an "avant-garde late Communist art" would have looked like if we had ever seen it mature. Most striking of all, Koretsky was pioneering the visual languages of Benetton and MTV at a time when the iconography of interracial togetherness was still only a vague rumor on Madison Avenue.Vision and Communism presents a series of interconnected essays devoted to Viktor Koretsky's art and the social worlds that it hoped to transform. Produced collectively by its five editors, this writing also considers the visual art, film, and music included in the exhibition Vision and Communism, opening at the Smart Museum of Art in September 2011.
Vision and Design
by Roger FryTwenty-five art-related essays by distinguished British art critic and painter reveal his wide-ranging interests. Writings explore relationships between ancient and modern art and between art and life, examining such diverse topics as the art of the Bushmen, African sculpture, ancient American art, Giotto and the art of Florence, the paintings of Dürer, El Greco and William Blake, the drawings of Aubrey Beardsley, the works of Paul Cézanne, and contemporary domestic architecture. Also includes Fry's most important theoretical statement, his "Essay in Aesthetics." 13 black-and-white illustrations.