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Brainlesion: 4th International Workshop, BrainLes 2018, Held in Conjunction with MICCAI 2018, Granada, Spain, September 16, 2018, Revised Selected Papers, Part II (Lecture Notes in Computer Science #11384)
by Alessandro Crimi Spyridon Bakas Hugo Kuijf Farahani Keyvan Mauricio Reyes Theo van WalsumThis two-volume set LNCS 11383 and 11384 constitutes revised selected papers from the 4th International MICCAI Brainlesion Workshop, BrainLes 2018, as well as the International Multimodal Brain Tumor Segmentation, BraTS, Ischemic Stroke Lesion Segmentation, ISLES, MR Brain Image Segmentation, MRBrainS18, Computational Precision Medicine, CPM, and Stroke Workshop on Imaging and Treatment Challenges, SWITCH, which were held jointly at the Medical Image Computing for Computer Assisted Intervention Conference, MICCAI, in Granada, Spain, in September 2018. The 92 papers presented in this volume were carefully reviewed and selected from 95 submissions. They were organized in topical sections named: brain lesion image analysis; brain tumor image segmentation; ischemic stroke lesion image segmentation; grand challenge on MR brain segmentation; computational precision medicine; stroke workshop on imaging and treatment challenges.
Brainlesion: 4th International Workshop, BrainLes 2018, Held in Conjunction with MICCAI 2018, Granada, Spain, September 16, 2018, Revised Selected Papers, Part I (Lecture Notes in Computer Science #11383)
by Alessandro Crimi Spyridon Bakas Hugo Kuijf Farahani Keyvan Mauricio Reyes Theo van WalsumThis two-volume set LNCS 11383 and 11384 constitutes revised selected papers from the 4th International MICCAI Brainlesion Workshop, BrainLes 2018, as well as the International Multimodal Brain Tumor Segmentation, BraTS, Ischemic Stroke Lesion Segmentation, ISLES, MR Brain Image Segmentation, MRBrainS18, Computational Precision Medicine, CPM, and Stroke Workshop on Imaging and Treatment Challenges, SWITCH, which were held jointly at the Medical Image Computing for Computer Assisted Intervention Conference, MICCAI, in Granada, Spain, in September 2018. The 92 papers presented in this volume were carefully reviewed and selected from 95 submissions. They were organized in topical sections named: brain lesion image analysis; brain tumor image segmentation; ischemic stroke lesion image segmentation; grand challenge on MR brain segmentation; computational precision medicine; stroke workshop on imaging and treatment challenges.
Brainlesion: Glioma, Multiple Sclerosis, Stroke and Traumatic Brain Injuries
by Alessandro Crimi Spyridon Bakas Hugo Kuijf Bjoern Menze Mauricio ReyesThis book constitutes revised selected papers from the Third International MICCAI Brainlesion Workshop, BrainLes 2017, as well as the International Multimodal Brain Tumor Segmentation, BraTS, and White Matter Hyperintensities, WMH, segmentation challenges, which were held jointly at the Medical Image computing for Computer Assisted Intervention Conference, MICCAI, in Quebec City, Canada, in September 2017. The 40 papers presented in this volume were carefully reviewed and selected from 46 submissions. They were organized in topical sections named: brain lesion image analysis; brain tumor image segmentation; and ischemic stroke lesion image segmentation.
Brainlesion: 6th International Workshop, BrainLes 2020, Held in Conjunction with MICCAI 2020, Lima, Peru, October 4, 2020, Revised Selected Papers, Part I (Lecture Notes in Computer Science #12658)
by Alessandro Crimi Spyridon BakasThis two-volume set LNCS 12658 and 12659 constitutes the thoroughly refereed proceedings of the 6th International MICCAI Brainlesion Workshop, BrainLes 2020, the International Multimodal Brain Tumor Segmentation (BraTS) challenge, and the Computational Precision Medicine: Radiology-Pathology Challenge on Brain Tumor Classification (CPM-RadPath) challenge. These were held jointly at the 23rd Medical Image Computing for Computer Assisted Intervention Conference, MICCAI 2020, in Lima, Peru, in October 2020.* The revised selected papers presented in these volumes were organized in the following topical sections: brain lesion image analysis (16 selected papers from 21 submissions); brain tumor image segmentation (69 selected papers from 75 submissions); and computational precision medicine: radiology-pathology challenge on brain tumor classification (6 selected papers from 6 submissions). *The workshop and challenges were held virtually.
Brainstorm: An Investigation of the Mysterious Death of Film Star Natalie Wood
by Sam PerroniBrainstorm is an amazing five-year probe into the mysterious death of beloved movie star Natalie Wood by a real-life criminal law authority who determinedly pursued the truth in the face of Los Angeles County officials hell-bent on keeping it buried forever. &“After four decades, there is still more to learn about Natalie Wood&’s tragic drowning. Brainstorm is one man&’s passionate quest to unearth the truth.&” —Beth Karas, Host of Oxygen&’s Snapped: Notorious, former prosecutor, and investigative journalist &“If you have any interest in deciding for yourself whether someone got away with the murder of Natalie Wood, this book is for you.&” —Marilyn Wayne, eyewitnessBrainstorm: An Investigation of the Mysterious Death of Film Star Natalie Wood is the first-person account of Sam Perroni&’s probing investigation of the actress&’s death. Through lawsuits, freedom of information requests, and persistent digging, Perroni obtained unseen and confidential files, documents, photographs, and information from long-lost witnesses revealing the true circumstances surrounding Natalie Wood&’s drowning.
Braintree
by John A. DennehyFirst settled in 1634, and incorporated in 1640, the Town of Braintree has a long and distinguished history. "Old Braintree," which originally encompassed what is now Braintree, Quincy, Randolph, and Holbrook, was the birthplace of John Adams, John Hancock, John Quincy Adams, and Sylvanus Thayer. Primarily a farming community for almost three centuries, Braintree was also home to a number of water-powered mills and businesses, which prospered along the banks of the Monatiquot River. With the arrival of the railroad in the mid-19th century, several manufacturing plants were built near South Braintree Square. Farming and manufacturing have since been replaced by white-collar businesses and retail establishments. Since World War II, Braintree has become home to a larger and increasingly diverse residential and business population, due in part to its proximity to Boston and three major highways. Braintree presents images from the archives of the Braintree Historical Society and includes many previously unpublished photographs.
Bram Stoker, Dracula and the Victorian Gothic Stage
by Catherine WynneBram Stoker worked in the theatre for most of his adult life, as theatre reviewer in Dublin in the 1870s and as business manager at London's Royal Lyceum Theatre in the final two decades of the 19th century. Despite this, critical attention to the influence of the stage on Stoker's writing has been sparse. Bram Stoker, Dracula and the Victorian Gothic Stage addresses this lacuna, examining how Stoker's fictions respond to and engage with Victorian theatre's melodramatic climate and, in particular, to supernatural plays, Gothic melodramas and Shakespearean productions that Henry Irving and Ellen Terry performed at the Lyceum. Bram Stoker, Dracula and the Victorian Gothic Stage locates the writer between stage and page. It reconsiders his literary relationships with key actors, and challenges the biographical assumption that Henry Irving provided the model for the figure of Count Dracula.
Bramante's Tempietto, the Roman Renaissance, and the Spanish Crown
by Jack FreibergThe Tempietto, the embodiment of the Renaissance mastery of classical architecture and its Christian reinvention, was also the preeminent commission of the Catholic kings, Ferdinand of Aragon and Isabel of Castile, in papal Rome. This groundbreaking book situates Bramante's time-honored memorial dedicated to Saint Peter and the origins of the Roman Catholic Church at the center of a coordinated program of the arts exalting Spain's leadership in the quest for Christian hegemony. The innovations in form and iconography that made the Tempietto an authoritative model for Western architecture were fortified in legacy monuments created by the popes in Rome and the kings in Spain from the later Renaissance to the present day. New photographs expressly taken for this study capture comprehensive views and focused details of this exemplar of Renaissance art and statecraft.
Bramwell: A Town of Millionaires
by Louise Dawson Stoker Dana Stoker CochranBramwell, "the pride of West Virginia's southern tip," sprang up almost overnight as a result of the 1800s coal-mining boom. It boasted more millionaires per capita than any other town in this country. These vintage photographs tell of devastation by the 1890 flood and the 1910 fire. In 1957, a warm January caused the Bluestone River to cover Main Street and limited transportation to rowboats. Herein, stories unfold of the early days when coal was king and cash flowed as freely as the river. A few old-timers remember watching the bank janitor as he pushed a cart full of money down Main Street to the train station every week. The bankfinanced Washington's Burning Tree Country Club and the University Women's Club. By the start of World War II, Bramwell's "millionaires" were the students attending Bramwell School. This volume includes photo memories showing how the school and community were joined at heart.
Branch County
by Randall HazelbakerBranch County, home to the historic communities of Bronson, Union City, Quincy, Coldwater, and Sherwood, was named for John Branch, President Jackson's Secretary of the Navy. The original county seat was Masonville, in 1830, followed by the Village of Branch in 1831, and finally, Coldwater, in 1842. By 1836 there were 30 inns between Sturgis and Quincy along the Sauk Trail. Railroads first traveled through Branch County in 1850, and the presence of trains facilitated further growth and settlement. Individuals in Branch County accumulated wealth by selling horses, participating in the burgeoning cigar industry, and producing agricultural goods. The county is divided into 16 townships, and this book details the history of each city, village, and small settlement. Author Randall Hazelbaker shares images and memorabilia from his vast personal collection to document and celebrate the development of Branch County.
Brand by Hand: Blisters, Calluses, and Clients: A Life in Design
by Jon ContinoThe legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir.Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
Brand-Driven City Building and the Virtualizing of Space
by Alexander GutzmerThis book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands, and of its tremendous cultural effects. The author suggests that what we see today is the creation of "global mass ornaments", of a thorough ornamentalization of the entire globe. The origins of this are discussed with regard to examples of corporate brand-building from Europe and China (Autostadt Wolfsburg, BMW Welt Munich and Anting New Town). Additional cases are several simulated spaces in Berlin and the space-branding activities of companies like Apple or Prada. Theoretically, the author develops an innovative poststructuralist framework, combining ideas from Gilles Deleuze with the space philosophy of Peter Sloterdijk. He analyzes how the corporate redefinition of space makes the city enter into a mode of virtual urbanity. This idea leads to a notion of a "global urban" and, ultimately, the "global mass ornament". This concept of a global mass ornament is developed here with reference to Sloterdijk’s concept of a world of "spheres". The latter is used to understand the new mode of spatiality of mediatized spaces. The book makes the point that our world is involved in a process of mass ornamentalization that has only just begun. The concept of the global mass ornament is the first to come to grips with a culture in which branding is effectively changing the physiognomy of the earth. The global mass ornament is a banner for a cultural transformation that employs architecture, sign theory and mechanisms borrowed from traditional advertising and from social media, as well as social processes – and that we have yet to properly understand. This book is a significant step forward in this respect.
Brand Hollywood: Selling Entertainment in a Global Media Age
by Paul GraingeFrom the growth in merchandising and product placement to the rise of the movie franchise, branding has become central to the modern blockbuster economy. In a wide-ranging analysis focusing on companies such as Disney, Dolby, Paramount, New Line and, in particular, Warner Bros., Brand Hollywood provides the first sustained examination of the will-to-brand in the contemporary movie business. Outlining changes in the marketing and media environment during the 1990s and 2000s, Paul Grainge explores how the logic of branding has propelled specific kinds of approach to the status and selling of film. Analyzing the practice of branding, the poetics of corporate logos, and the industrial politics surrounding the development of branded texts, properties and spaces - including franchises ranging from Looney Tunes to Lord of the Rings and Harry Potter to The Matrix - Grainge considers the relation of branding to the emergent principle of ‘total entertainment’. Employing an interdisciplinary method drawn from film studies, cultural studies and advertising and media studies, Brand Hollywood demonstrates the complexities of selling entertainment in the global media moment, providing a fresh and engaging perspective on branding’s significance for commercial film and the industrial culture from which it is produced.
The Brand-New House Book
by Katherine SalantFrom the first vague ideas to the finished structure, building a brand-new house presents you with thousands of choices -- and possible pitfalls. Yet there's no single expert you can turn to at every stage and ask, "What do I do?" Until now. This definitive reference will help you:* Figure out how much house you need, and how much you can afford* Choose among types of builders, communities, and lots* Negotiate the offer, financing, contract, and closing* Assess options and upgrades -- which are worth it and which are not* Understand windows, flooring, kitchens, landscaping, and scores of other issues* Work with real-estate agents, architects, site superintendents, home inspectors, attorneys -- your whole team, which may consist of dozens of playersThe Brand-New House Book distills the most crucial advice from hundreds of experts -- from the broad strokes such as bankers on mortgages, interior designers on colors, or arborists on trees to fine-tuning such as cleaners on carpets, movers on staircases, or landscape architects on drainage, every issue is addressed. Thorough and authoritative, yet completely accessible, this book is the most valuable investment you can make to ensure that you bypass the potential nightmares and ultimately come home to the house of your dreams.
Brand Psychology: The Art and Science of Building Strong Brands
by Laura BuscheBrand Psychology brings together theory and practice from the fields of psychology, design, and marketing to demystify the brand development process. It explores the behavioral science behind brand building, looking at the psychological principles at play whenever a brand is built and communicated. Backed by research from various fields of psychology, the book presents practical insights for developing memorable brands through its interdisciplinary character, and emphasis on digital channels. Throughout the book, readers will learn to apply concepts from brand psychology, social learning and persuasion, identity design, and sensory branding to attract and retain their ideal customers. Each chapter presents insights from academic consumer behavior studies, real-life cases from inspiring brands, and unique visual learning tools including infographics, worksheets, and timelines. Ultimately, it serves as a tool to bridge the gap between scientists and entrepreneurs, offering clear, research-backed ideas to drive brand growth and reach human beings in a meaningful way during a time of independent brands and global connectivity. This transformative book shows readers how to: Develop memorable brands that resonate with their target audience Create powerful brand stories, archetypes, and strategies for growth Navigate brand management with mindful communication and active shaping of associations Containing cutting-edge brand-building tools, this book is a must-read for students and practitioners in brand management, marketing, design management, graphic design, business, advertising, and related spaces that aim to craft an identity that turns heads and hearts.
Brand Romance
by By Yasushi Kusume Neil GridleyFor brands to succeed in a competitive environment they need to build a 'loving' relationship with their audiences. Brands need to construct an emotional engagement with audiences over time, so that they can make a genuine connection both to the brand and what it has to offer. Featuring 15 'commitments' Brand Romance reveals how to use High Design principles to build a truly effective brand. High Design goes beyond the usual rational, quantitative measures, to analyse the role that emotion can play in building brand loyalty and to emphasize the importance of the holistic brand experience, so that it is meaningful to everyone from customers to stakeholders. This highly-engaging and readable book integrates business, research and design to explore how to build a long-term and loving relationship with your audience, based upon the principles of clear communication, in-depth understanding, innovation, sharing and nurture.
Brand Thinking and Other Noble Pursuits: Insights And Provocations From World-renowned Brand Consultants, Thought Leaders Designers, And Strategists
by Debbie Millman Rob WalkerWe are now living in a world with over one hundred brands of bottled water. The United States alone is home to over 45,000 shopping malls. And there are more than 19 million customized beverage choices a barista can whip up at your local Starbucks. Whether it’s good or bad, the real question is why we behave this way in the first place. Why do we telegraph our affiliations or our beliefs with symbols, signs, and codes?Brand Thinking and Other Noble Pursuits contains twenty interviews with the world’s leading designers and thinkers in branding. The interviews contain spirited views on how and why humans have branded the world around us, and the ideas, inventions, and insight inherent in the search.
Branded Entertainment and Cinema: The Marketisation of Italian Film (Routledge Critical Advertising Studies)
by Gloria DagninoThe history of Italian cinema is mostly regarded as a history of Italian auteurs. This book takes a different standpoint, looking at Italian cinema from the perspective of an unusual, but influential actor: advertisers. From the iconic Vespa scooter and the many other Made in Italy products placed in domestic and international features, to Carosello’s early format of branded entertainment, up through the more recent brand integration cases in award-winning titles like The Great Beauty, the Italian film and advertising industries have frequently and significantly intersected, in ways that remain largely unexplored by academic research. This book contributes to fill this gap, by focusing on the economic and cultural influence that advertising and advertisers’ interests have been exerting on Italian film production between the post-war period and the 2010s. Increasingly market-oriented film policies, ongoing pressure from Hollywood competition, and the abnormal economic as well as political power held by Italian ad-funded broadcasters are among the key points addressed by the book. In addition to a macro-level political economic analysis, the book draws on exclusive interviews with film producers and promotional intermediaries to provide a meso level analysis of the practices and professional cultures of those working at the intersection of Italian film and advertising industries. Providing an in-depth yet clear and accessible overview of the political and economic dynamics driving the Italian media landscape towards unprecedented forms of marketisation, this is a valuable resource for academics and students in the fields of film and media studies, marketing, advertising, and Italian studies.
Branding and Product Design: An Integrated Perspective
by Monika HestadWhy do winning brands appear to be more creative and authentic than less successful ones? Despite the strong link between famous brands and the products sold under their name, there is still a gap in understanding the relationship between product design and brand-building - Monika Hestad plugs that gap. Branding and Product Design discusses key questions about the link between product and brand and about design processes and innovation. It examines these questions on both macro and micro levels and provides the reader with tools to help understand the role of products in building a brand, and how to bring the brand and the product design process together. These are based on the author's research into branding and product design, her years of teaching these topics, and her own industrial practice. Qualitative interviews delivering an 'insider' perspective on major brands bring abstract concepts to life. The book includes case studies from well-known and up-and-coming brands and will prove invaluable to design practitioners, marketers, managers and other professionals working close to designers. It will also benefit those teaching and studying, particularly if they are involved in the new higher education programmes where business schools and design schools are co-operating to reflect the intersection between design and branding.
Branding New York: How a City in Crisis Was Sold to the World
by Miriam GreenbergWinner of the 2009 Robert Park Book Award for best Community and Urban Sociology book! Branding New York traces the rise of New York City as a brand and the resultant transformation of urban politics and public life. Greenberg addresses the role of "image" in urban history, showing who produces brands and how, and demonstrates the enormous consequences of branding. She shows that the branding of New York was not simply a marketing tool; rather it was a political strategy meant to legitimatize market-based solutions over social objectives.
Branding Television (Comedia)
by Catherine JohnsonBranding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical analysis of this new cultural development. Branding Television examines the industrial, regulatory and technological changes since the 1980s in the UK and the USA that have led to the adoption of branding as broadcasters have attempted to manage the behaviour of viewers and the values associated with their channels, services and programmes in a world of increased choice and interactivity. Wide-ranging case studies drawn from commercial, public service, network and cable/satellite television (from NBC and HBO to MTV, and from BBC and Channel 4 to UKTV and Sky) analyse the role of marketing and design in branding channels and corporations, and the development of programmes as brands. Exploring both successful and controversial uses of branding, this book asks what problems there are in creating television brands and whether branding supports or undermines commercial and public service broadcasting. Branding Television extends and complicates our understanding of the changes to television over the past 30 years and of the role of branding in contemporary Western culture. It will be of particular interest to students and researchers in television studies, but also in creative industries and media and cultural studies more generally.
Branding Texas
by Leigh ClemonsAsk anyone to name an archetypal Texan, and you're likely to get a larger-than-life character from film or television (say John Wayne's Davy Crockett or J. R. Ewing of TV's Dallas) or a politician with that certain swagger (think LBJ or George W. Bush). That all of these figures are white and male and bursting with self-confidence is no accident, asserts Leigh Clemons. In this thoughtful study of what makes a "Texan," she reveals how Texan identity grew out of the history--and, even more, the myth--of the heroic deeds performed by Anglo men during the Texas Revolution and the years of the Republic and how this identity is constructed and maintained by theatre and other representational practices. Clemons looks at a wide range of venues in which "Texanness" is performed, including historic sites such as the Alamo, the battlefield at Goliad, and the San Jacinto Monument; museums such as the Bob Bullock Texas State History Museum; seasonal outdoor dramas such as Texas! at Palo Duro Canyon; films such as John Wayne's The Alamo and the IMAX's Alamo: The Price of Freedom; plays and TV shows such as the Tuna trilogy, Dallas, and King of the Hill; and the Cavalcade of Texas performance at the 1936 Texas Centennial. She persuasively demonstrates that these performances have created a Texan identity that has become a brand, a commodity that can be sold to the public and even manipulated for political purposes.
Branding the Man: Why Men Are the Next Frontier in Fashion Retail
by Bertrand PellegrinMen are purchasing more clothes, shoes, health and beauty products, and personal care services than ever before. The world of men's retail has remained a kind of bug in amber, frozen in time, with the same century-old style of merchandising and selling. A store must not simply provide, but educate the male customer, who is growing hungry for something more than the usual Blue Plate Special of khakis and polo shirts. To better attract this new wave of interested consumers, products in the U.S. must be merchandised and sold in a completely different manner. The design and branding of a man's store ought to make men want to go shopping. Branding the Man offers retailers, buyers, and marketers strategic solutions to revolutionize men's retail via some relatively simple conceptual strategies. Author Bertrand Pellegrin utilizes his years as a retail strategist to help retailers understand classic men's environments-ones where men are most naturally inclined to spend time-and leverage the opportunities which arise from these "comfort zones" to engage and sell to the male customer. Branding the Man immerses the reader in a discussion of men's retail environments spanning every level: store design, buying/sourcing, merchandising, marketing and advertising, and promotion and lays out a blueprint for how men can be developed as the "next frontier" in retail.
Branding Trust: Advertising and Trademarks in Nineteenth-Century America (American Business, Politics, and Society)
by Jennifer M. BlackIn the early nineteenth century, the American commercial marketplace was a chaotic, unregulated environment in which knock-offs and outright frauds thrived. Appearances could be deceiving, and entrepreneurs often relied on their personal reputations to close deals and make sales. Rapid industrialization and expanding trade routes opened new markets with enormous potential, but how could distant merchants convince potential customers, whom they had never met, that they could be trusted? Through wide-ranging visual and textual evidence, including a robust selection of early advertisements, Branding Trust tells the story of how advertising evolved to meet these challenges, tracing the themes of character and class as they intertwined with and influenced graphic design, trademark law, and ideas about ethical business practice in the United States.As early as the 1830s, printers, advertising agents, and manufacturers collaborated to devise new ways to advertise goods. They used eye-catching designs and fonts to grab viewers’ attention and wove together meaningful images and prose to gain the public’s trust. At the same time, manufacturers took legal steps to safeguard their intellectual property, formulating new ways to protect their brands by taking legal action against counterfeits and frauds. By the end of the nineteenth century, these advertising and legal strategies came together to form the primary components of modern branding: demonstrating character, protecting goodwill, entertaining viewers to build rapport, and deploying the latest graphic innovations in print. Trademarks became the symbols that embodied these ideas—in print, in the law, and to the public.Branding Trust thus identifies and explains the visual rhetoric of trust and legitimacy that has come to reign over American capitalism. Though the 1920s has often been held up as the birth of modern advertising, Jennifer M. Black argues that advertising professionals had in fact learned how to navigate public relations over the previous century by adapting the language, imagery, and ideas of the American middle class.
Brandjam: Humanizing Brands Through Emotional Design
by Marc GobeBrandjam, the follow-up to the groundbreaking best-seller Emotional Branding, presents a powerful new concept from renowned designer and business guru Mark Gobe. The Brandjam concept is about innovation, intuition, and risk. Gobe explains how design is the "instrument" companies can use for jazzing up a brand-how design puts the face on the brand and creates an irresistible message that connects buyers to the product in a visceral way. Using jazz as his metaphor, he shows how the instinctive nature of the creative process leads to unusual solutions that make people gravitate toward a brand and make brands resonate with people by bringing more joy into their lives. It explores how design represents the personality of a company and provides its window to the world. Brandjam is an inspiration for brands and people as it reveals the transforming impact brands have on their audience. Follow-up to Emotional Branding-50,000 copies sold in nine languages Insider's look at creating powerful, compelling brands and identities Exciting new ideas for using design to drive consumers to embrace brands