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Absolute Essentials of Creative Thinking and Problem Solving (Absolute Essentials of Business and Economics)
by Tony ProctorThis concise textbook provides a comprehensive and clear overview of the theory and practice of creative problem solving from a management perspective. The book works step by step through the creative thinking process. Beginning with theoretical frameworks, it considers ways of thinking, defining problems and structuring responses to them, techniques for generating ideas, evaluating and defining them, and finally how technology can be used within the creative problem-solving process. Pedagogical features to aid learning include objectives at the start of each chapter, further reading suggestions and practical examples. Divided into ten short chapters to suit content delivery, this textbook is designed as either core or recommended reading for advanced undergraduate, postgraduate, MBA and Executive Education students studying Creativity and Innovation, Management and Leadership and Management Skills.
Absolute Essentials of Digital Marketing (Absolute Essentials of Business and Economics)
by Alan CharlesworthThis short form textbook provides readers with a comprehensive yet concise overview of the fundamentals of Digital Marketing. The author, a well-renowned teacher and writer on the subject, presents a concise and clear structure that works step by step through each of the core aspects of the subject, including SEO, metrics and analytics, web development, e-commerce, social media and digital marketing strategy. Presented in nine chapters to suit delivery periods at both undergraduate and postgraduate levels, this book can be used either as a core text that gives tutors a sound platform on which to structure a module on digital marketing or as supporting text where digital marketing is an element of a module with a broader scope, such as strategic marketing. Pedagogical features include an essential summary paragraph at the start of each chapter, focused references and further reading. There is also online teaching and learning support for both in-class and digital delivery, including suggested case studies, chapter questions and other activities.
The Absolute Essentials of Entrepreneurship (Absolute Essentials of Business and Economics)
by Nerys Fuller-LoveEntrepreneurship is a fundamental business discipline and a phenomenon that drives economic growth globally. This shortform textbook focuses on the absolute essential elements of the field, covering theory and practice. Illuminating the development of entrepreneurship, the author also concise introduces the entrepreneurial personality and some of the additional hurdles faced by female and minority entrepreneurs. The central role of creativity, innovation and culture are also examined as well as entrepreneurial strategies for finance and marketing. This short text provides a unique expert overview for students of entrepreneurship, whilst the practical insights will also be useful in applications for budding entrepreneurs
Absolute Essentials of Environmental Economics (Absolute Essentials of Business and Economics)
by Barry C. FieldThis shortform textbook provides a concise overview of the fundamentals of environmental economics. It focuses on how economic forces affect the natural environment and how economic policies and behaviors may be altered to improve environmental quality. Spanning ten chapters, the book introduces readers to the key ideas in environmental economics. Topics include environmental externalities, technological change, cost-benefit analysis, pollution charges, emissions and offset trading, climate change, and public policy. Written by an established educator and scholar, Absolute Essentials of Environmental Economics will be valuable reading for students of environmental economics, environmental policy, environmental management and related areas. People affiliated with environmental interest groups, "think tanks," and advocacy groups will also find it beneficial.
Absolute Essentials of Ethereum (Absolute Essentials of Business and Economics)
by Paul Dylan-EnnisAbsolute Essentials of Ethereum is a concise textbook which guides the reader through the fascinating world of the emerging Ethereum ecosystem, from the basics of how its blockchain works to cutting-edge applications.Written by an experienced educator, each chapter is designed to progress potential students from class to class. Technical concepts are clearly explained for those new to the topic and readers are supported with definitions and summaries in each chapter. Real-life case studies situate the overviews in a contemporary context. Topics covered include the Ethereum Execution and Consensus layers, Ethereum governance and community, Decentralised Autonomous Organisations (DAOs), Decentralised Finance (DeFi), Non-Fungible Tokens (NFTs) and Layer 2.This book is the ideal text to support undergraduate and postgraduate courses on blockchain technologies, cryptocurrencies, Web3 and fintech, as well as for those who want to know how Ethereum really works.
Absolute Essentials of Green Business (Absolute Essentials of Business and Economics)
by Alan SitkinThis short textbook provides a core understanding of the intersection between business and the natural environment. The sector’s rapid expansion means that many university programmes are focusing to a greater extent nowadays on the career opportunities generated by the ecological imperative – a curriculum increasingly referred to as "green business". Climate breakdown is a devastating issue facing contemporary society. With six out of the ten largest multinationals listed in the 2018 Fortune Global 500 being active in the energy sector, it is no surprise that more and more business schools are offering modules addressing the management of natural resources. The business world has made some progress incorporating green principles into their strategies and operations, but progress needs to accelerate in line with global agreements to prevent catastrophic ecological and environmental problems. Absolute Essentials of Green Business stands out because of its singular focus on a subset of this wider curricular area. By covering both the macro (framework) and micro (business strategy) aspects of the topic, the book’s structure is in line with the way modules of this nature are taught in universities today. Students of business and environmental studies will benefit from reading this concise textbook in order to develop their understanding of a fundamental element of the social science curriculum.
Absolute Essentials of International Business (Absolute Essentials of Business and Economics)
by Alan Sitkin Karine Mangion-ThornleyAs challenges to the era of globalisation emerge, international business grows in importance and complexity as a field of study. This shortform textbook introduces learners to the frameworks within which international business occurs and to the range of actions that companies might undertake in these environments. Owing to an emphasis on cross-border interactions, international business is a politicised field, and this book provides readers with the tools to deepen their understanding not only of the actions that companies might take but also of the economic, societal, cultural and political frameworks affecting how decisions are made. With a refreshing realism in its approach, this book will be perfect brief reading for students required to understand the obstacles that global business practitioners must overcome to succeed.
Absolute Essentials of International Economics (Absolute Essentials of Business and Economics)
by Thomas R. SadlerThis shortform textbook provides a comprehensive overview of international economics and coverage of recent trends in the global economy to supplement students’ knowledge of this fast-moving subject area.Divided into two parts, the book begins by introducing the fundamental aspects of international economics (the international economic system, global networks and flows, the theory of international trade, trade policy, trade agreements, foreign exchange market, international factor movements, and developing countries) before moving on to focus on specialist topics such as the Covid-19 pandemic, the emerging economies of BRICS, and Brexit. Each chapter includes an essential summary, key terms, study questions, and references.The book is accompanied by a suite of digital resources, including a test bank of questions, PowerPoints slides, answers to chapter questions, and an instructor’s manual.As part of the Absolute Essentials of Business and Economics series, the book provides a straightforward way for students to learn about international economics, and will be invaluable reading for any student studying the global economy as part of a business, economics or international studies degree programme.
Absolute Essentials of Marketing Research (Absolute Essentials of Business and Economics)
by Bonita M. KolbThis short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module.
Absolute Essentials of Operations Management (Absolute Essentials of Business and Economics)
by Andrew GreasleyThis short textbook consolidates all the key aspects of operations management into a concise and easily accessible reference tool. Comprising the management of creating goods and delivering services to customers, operations management plays an essential role in the success of any organization. This book discusses the main areas of operations management, such as the design of the operations system, including product, process and job design. It also covers the management of operations, including lean operations and supply chain management. Breaking the subject down into its key components, this book provides a core introduction for undergraduate students studying operations management as part of business and management degrees.
Absolute Essentials of Project Management (Absolute Essentials of Business and Economics)
by Paul RobertsContemporary organisations proliferate with projects. Managing projects, working with project managers and delivering project excellence have become fundamental skills in the world of business, resulting in an array of approaches, tools and techniques that can bewilder. This shortform text homes in on the absolute essential elements of the field. With practical insights throughout, the book provides readers with a concise understanding of key concepts, techniques and outcomes such as ownership, execution, success, quality, budgets and risks. Features include essential summaries and expert guides to further reading. Authored by an experienced project and change management practitioner, consultant and educator, this unique resource will be essential reading for students of project management looking to excel in employment.
Absolute Essentials of Public Relations (Absolute Essentials of Business and Economics)
by Danny Moss Barbara DesantoAbsolute Essentials of Public Relations offers a valuable quick-start introduction to the many facets and forms of public relations theory and practice. It explores contemporary public relations through multiple lenses by focusing on what public relations essentially comprises, how it has come into existence, what contexts public relations works within, what tools and techniques professionals can deploy, and how professionals assess and justify the outcomes of their work.Divided into two parts – Concepts and Theories, and Applications and Specialisms – the book covers the fundamental theories and concepts and their application in contemporary practice, which together broadly reflect the typical syllabus content for undergraduate, postgraduate, and post-experience introductory courses in public relations. The topics covered in both sections are complemented by mini cases, which showcase academic and professional insights into practice.Offering a concise and approachable alternative to the mainstream, more heavyweight textbooks available, this book provides a comprehensive introduction to public relations theory and practice.
Absolute Essentials of Strategic Management (Absolute Essentials of Business and Economics)
by Barry J. WitcherStrategy is a foundational aspect of management education, whilst strategic thinking is an essential business skill. This shortform textbook provides the absolute essentials of the field, focusing on how strategy works as a managed process. The author, an experienced management educator, provides a clear and concise structure that enables readers to understand and excel in the core strategic skills that are essential to contemporary business globally. This concise and coherent text is a unique alternative to bloated strategic management textbooks and will be welcomed by students and reflective practitioners around the world.
Absolute Essentials of Strategic Marketing: A Research Overview (Absolute Essentials of Business and Economics)
by Tony ProctorStrategic marketing is a complex topic, and this short-form textbook illuminates its fundamental elements to provide a bird’s-eye view of the field for students of marketing strategy. Focused on the marketing of goods and services, the book highlights how incremental changes in the market environment drive changes to marketing strategies. The author, an experienced marketing expert, uses the concept of ‘strategic windows’ to facilitate student understanding, looking at how firms can best anticipate and react to opportunities and threats. Enhanced by text features such as essential summaries, focused references and additional online supplements, this very short introduction enables the reader to zero in on the core priorities for strategic marketers. The result is a volume that is valuable reading for marketing students around the world.
Absolute Madness: A True Story of a Serial Killer, Race, and a City Divided
by Catherine PeloneroAbsolute Madness tells the disturbing true story of Joseph Christopher, a white serial killer who targeted black males and struck fear into the residents of New York in the 1980s. Dubbed both the 22-Caliber Killer and the Midtown Slasher, Christopher allegedly claimed eighteen victims during a savage four-month spree across the state. The investigation, aided by famed FBI profiler John Douglas, drew national attention and biting criticism from Jesse Jackson and other civil rights leaders. The killer, when at last he was unmasked, seemed an unlikely candidate to have held New York in a grip of terror. His capture was neither the end of the story nor the end of the racial strife, which flared anew during circuitous prosecutions and judicial rulings that prompted cries of a double standard in the justice system. Both a wrenching true crime story and an incisive portrait of dangerously discordant race relations in America, Absolute Madness also chronicles a lonely, vulnerable man’s tragic descent into madness and the failure of the American mental health system that refused his pleas for help.
Absolute Return for Kids
by Marc J. Epstein Melissa Tritter Herman B. LeonardAbsolute Return for Kids [ARK] is a charity with strong financial support--what are the constraints on its growth and impact? ARK seeks to transform the lives of children who are victims of abuse, disability, illness and poverty. As one of the 50 largest fundraising charities in the United Kingdom, the organization's trustees wrestle with how to meet the needs of this vast and most vulnerable population through program expansion and delivery in Eastern Europe, South Africa, and the United Kingdom. How can the organization replicate its existing successful programs faster, both within and existing new countries? How can it best identify new areas into which ARK should expand over the near term and further down the road--and to recognize the ones that would overstretch ARK's organizational capacity and risk failing to maintain the highest quality of delivery?
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
by Emanuel Rosen Itamar SimonsonGoing against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework--the Influence Mix--for thinking about consumer decision making, which should help managers develop more effective marketing strategies.How people buy things has changed profoundly--yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally.Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing.
Absolutely Amazing Ways to Save Money on Everything
by James ParisTips on saving money on dining out, health care, home repair and much more.
Absorbing and Developing Qualified Fighter Pilots
by Lawrence M. Hanser Clarence R. Anderegg John A. Ausink William W. Taylor Richard S. MarkenWhat qualifications determine whether a fighter pilot is experienced? Surveys of expert pilots revealed that, while flying time is an element of the experience needed for both combat and staff jobs, other things are also important. The Air Force needs to measure and credit different types of experience-including time spent in advanced simulator systems-when revising its definitions of pilot experience.
Absorption Boom and Fiscal Stance: What Lies Ahead in Eastern Europe?
by Jesmin RahmanFinancial report from the IMF
The Absurd Workplace: How Absurdity is Normalized in Contemporary Society and the Workplace
by Matthijs Bal Dieu Hack-Polay Andy Brookes Maria Kordowicz John MendyThe current world is absurd. Faced with climate change, health pandemics, and ever-growing inequality, it is striking how globally, governments and organizations are malingering to find effective responses to these crises, leading to absurd situations where we are facing the destruction of the planet, while humankind is not making the necessary transformation towards truly sustainable societies and workplaces.Focusing on these grand, global challenges from an absurdity and hypernormalization lens, the book aims to elucidate what is happening in contemporary society and workplaces, why there is so little improvement being made in relation to the grand global challenges, and how a more sustainable social transformation can be made in organizations. It offers a wide, yet in-depth, perspective on absurdity in society and the workplace and presents a theoretical framework, as well as in-depth case studies of sectors or organizations where absurdity manifests itself.Presenting an overarching new perspective on society and workplaces, this book helps students and academics make sense of what is currently unfolding, and what can be done. The book therefore bridges theory, science and the everyday practice of organizational life, and how individuals working in a variety of organizations can contribute to more sustainable economies and societies.
Abu Issa Holding: Navigating the Qatar Blockade
by Mark Egan Youssef Abdel AalThe case follows Ashraf Abu Issa, CEO and chairman of Abu Issa Holding (AIH), as he contemplated the fate of his company's regional expansion. AIH was a Qatari diversified holding company, whose primary business was luxury retailing and distribution. Abu Issa had set his company on a path of aggressive regional expansion since 2012, rapidly opening new stores in neighboring countries, most notably Saudi Arabia and the UAE. In July 2017, he woke up to the news that Saudi Arabia along with the UAE, Bahrain, and Egypt had imposed a blockade on Qatar, cutting diplomatic relations with the country as well as closing all movements of people, goods and money between their countries and Qatar. A year into the blockade the situation was rapidly deteriorating, Abu Issa was at a crossroads: Should he wait for the blockade to end? Or was now the right time to exit and focus on the Qatari market at home? If he chose to exit, could he find a new investor to buy the business at a discount? Or should he close his shops and move as much as their inventory and staff as possible to Qatar? If he chose to exit, what would be the best way to do so?
Abulecentrism: Rapid Development of Society Catalyzed at the Local Community Level
by Olurinde LafeThe book describes a development concept called abulecentrism. The Yoruba word abule (pronounced: a-boo-lay) literarily means "the village". abulecentrism seeks to achieve rapid and sustainable development of a given society by the strategic execution of projects and the provision of critical services at the local community level. The village has always been the traditional unit of communal living in many societies around the world. The typical village is small, comprising close-knit social groups and individuals that number in the tens, or at most, low hundreds. In a village, people live close to one another, and derive strength in their communal methods of living, working and protecting their society. Furthermore, the management and governance of the community is simpler than in urban areas because the village requires smaller administrative systems. abulecentrism is built on the philosophy of using small, modular systems, such as a village, as building blocks for developing the greater society. The ultimate goal of abulecentrism is for the larger society to be significantly impacted by the dividends of the aggregated development attained within the different communities. Development projects will typically be executed by starting with a few local communities and progressing organically until all the communities that make up the larger society have been impacted.
Abundance: The Future Is Better Than You Think (Exponential Technology Series)
by Peter H. Diamandis Steven KotlerThe New York Times bestselling &“manifesto for the future that is grounded in practical solutions addressing the world&’s most pressing concerns: overpopulation, food, water, energy, education, health care and freedom&” (The Wall Street Journal).Since the dawn of humanity, a privileged few have lived in stark contrast to the hardscrabble majority. Conventional wisdom says this gap cannot be closed. But it is closing—and fast. In Abundance, space entrepreneur turned innovation pioneer Peter H. Diamandis and award-winning science writer Steven Kotler document how progress in artificial intelligence, robotics, digital manufacturing synthetic biology, and other exponentially growing technologies will enable us to make greater gains in the next two decades than we have in the previous 200 years. We will soon have the ability to meet and exceed the basic needs of every person on the planet. Abundance for all is within our grasp. Breaking down human needs by category—water, food, energy, healthcare, education, freedom—Diamandis and Kotler introduce us to innovators and industry captains making tremendous strides in each area. &“Not only is Abundance a riveting page-turner…but it&’s a book that gives us a future worth fighting for&” (The Christian Science Monitor).
Abundance: How We Build a Better Future
by Ezra Klein Derek ThompsonA FINANCIAL TIMES TOP PICK OF 2025The real threat to liberal democracy isn't just from autocrats - but from a lack of effective action by so-called progressives.We have the means to build an equitable world without hunger, fuelled by clean energy. Instead, we have a politics driven by scarcity, lives defined by unaffordability and public institutions that no longer deliver on big ideas. It's time for change.Bestselling authors Ezra Klein and Derek Thompson have spent decades analysing the political, economic and cultural forces that have led us here. In this once in a generation intervention, they unpick the barriers to progress and show how we can, and must, shift the political agenda to one that not only protects and preserves, but also builds. From healthcare to housing, infrastructure to innovation thy lay out a path to a futuredefined not by fear, but by abundance.