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The Accidental Manager: Get The Skills You Need To Excel In Your New Career
by Gary S. TopchikEvery day, people are promoted into the ranks of management . . . even if they never intended to become managers. They agree to their new responsibilities either to stay employed or to make more money. It is a universal phenomenon. But for these ""accidental managers,"" it makes more sense to manage well than to manage badly, and this book tells them how. Using examples and real-life case studies, The Accidental Manager gives readers the tools they need to make the most of their situation, showing them how to: * Develop their people by having them work on their own and with others * Actively listen in order to build trust and increase communication * Give positive and constructive feedback to keep employees on track * Motivate by providing the best possible environment for each team member The book reveals the ten worst types of managers (and how to avoid being one of them), and features a special Management Assessment tool. The Accidental Manager gives managers the skills they need to shine in their new -- accidental -- positions.
The Accidental Marketer: Power Tools for People Who Find Themselves in Marketing Roles
by Tom Spitale Mary AbbaziaA practical guide for inexperienced marketers who have to develop a marketing strategy With technology being built into products of all kinds, many businesses are hiring scientists, engineers, and designers to fulfill strategic marketing and product management roles. The Accidental Marketer is a practical guide for employees who are now responsible for developing strategy. These marketers will be able to immediately and successfully apply the ten tools featured in the book to create powerful strategies that increase sales and profits for any product in any industry. Explains how great marketers uncover insights about customers that competitors miss and use new insights to create a range of strategic options for their marketing plans Shows how the best marketers execute their strategies through developing innovative branding and communication plans and value propositions The Accidental Marketer allows any inexperienced marketer to step into a new role and develop an effective strategy.
The Accidental Office Lady
by Laura KriskaA young woman with a new degree in Japanese studies and plenty of youthful idealism and can-do spirit accepts a job as the first American trainee at Honda's headquarters in Tokyo. Her image of Japanese corporate life is dramatically challenged on her first day at work when she is issued a blue polyester uniform--a uniform worn only by women!From menial beginnings serving tea to executives and cleaning the boss's desk, to a stint in public relations, to developing training classes for Japanese associates going to America, Laura Kriska recounts her struggle to adapt to--and ultimately thrive in--the culture of a traditional Japanese company. Shortly before her departure, she travels full circle by introducing a successful campaign to make women's uniforms optional.Now with a new foreword by the author, The Accidental Office Lady is a vivid and valuable firsthand account not only of corporate Japan and the gender inequality that persists within it, but of an outsider's successful attempt to work within cultural boundaries to affect organizational change.
The Accidental Office Lady
by Laura KriskaA young woman with a new degree in Japanese studies and plenty of youthful idealism and can-do spirit accepts a job as the first American trainee at Honda's headquarters in Tokyo. Her image of Japanese corporate life is dramatically challenged on her first day at work when she is issued a blue polyester uniform--a uniform worn only by women!From menial beginnings serving tea to executives and cleaning the boss's desk, to a stint in public relations, to developing training classes for Japanese associates going to America, Laura Kriska recounts her struggle to adapt to--and ultimately thrive in--the culture of a traditional Japanese company. Shortly before her departure, she travels full circle by introducing a successful campaign to make women's uniforms optional.Now with a new foreword by the author, The Accidental Office Lady is a vivid and valuable firsthand account not only of corporate Japan and the gender inequality that persists within it, but of an outsider's successful attempt to work within cultural boundaries to affect organizational change.
The Accidental Philanthropist: From A Bronx Stickball Lot to Manhattan Courtrooms and Steering Leona Helmsley's Billions
by Sandor FrankelThe True Story of an Extraordinary Journey from the Bronx to the Helm of the $5 Billion Helmsley Charitable Trust, Doling Out Unimaginable Amounts of Money for the Good of the World. The Author met his client in the prison&’s visitors&’ room: he, the lawyer, and she, his client, now being patted down by a guard following the first night of a four-year sentence. Identified here by an inmate number, she was known worldwide: the notorious Leona Helmsley, owner of a gargantuan real estate portfolio; the woman who had reputedly scoffed &“Only the little people pay taxes"; the &“queen of mean&” whom Newsweek described as &“rhymes with rich.&” Wolfing down popcorn the author bought her from the prison vending machine, she was one of the most maligned people on the planet. What he saw, though, was a frightened 71-year-old inmate, alone and in need of something altogether absent from her life: someone she could trust. In her eyes, he was perhaps the closest thing. Two years earlier, he had joined her legal team following her conviction for tax crimes. Just two days before, in her sumptuous Manhattan penthouse, she ferociously fired one lawyer while the others quit. He was the last man standing. In time, he became not just her go-to lawyer but her consigliere. He now had to deal with the countless people trying to dip a pinky or a shovel into her fortune. She also presented him with a host of personal issues. Ultimately, she named him as one of her executors, charged with overseeing and liquidating her multi-billion dollar estate, and also one of the trustees of a charitable trust she would fund &“to improve lives…around the world.&” That is how, on Leona Helmsley&’s death in 2007, the author became a steward of her $5 billion fortune, which he and his co-trustees were duty-bound to give away to causes and recipients they alone would determine. Little in his life had prepared him for such a role. He grew up in a lower middle-class section of the Bronx, wound up at Harvard Law School, and built a successful career as a trial lawyer, representing some of the rich and famous and some ordinary folks. But overseeing perhaps the largest private real estate empire in the country, selling all those properties and the assorted bonds, diamonds, and other playthings of the rich, and choosing the goals of a vast charitable trust funded with those sales&’ proceeds, was something else altogether. He tasted the nectar of instant popularity, and became incontrovertible proof that when you control billions of dollars, you become wittier, funnier, far more profound than you&’ve ever been, and always worth listening to. Friends, pseudo-friends, former friends, would-be friends, quasi friends, friends of friends—everyone comes knocking. The Accidental Philanthropist tells how all this happened.
The Accidental Sales Manager: How To Take Control And Lead Your Sales Team To Record Profits
by Chris LytleKey skills to make sales managers better developers of salespeopleGet out of the firefighting business and into the business of developing the people who develop your profits. Successful salespeople rightfully become sales managers because of superior sales records. Yet too often these sales stars get stuck doing their old sales job while also trying to juggle their manager role, and too often companies neglect to train their sales managers how to excel as managers. That's the "sales management trap," and it's exactly what The Accidental Sales Manager addresses and solves.Full of helpful steps you can apply immediately?whether you're training a sales manager, or are one yourself?this practical guide reveals step-by-step methods sales managers can use to both learn their jobs and lead their teams.Get tactics to stop burning time and exhausting yourself, while taking effective actions to use time better as a leaderDiscover how to integrate learning into leading and make sales meetings an active conversation on what works and what doesn'tAuthor has a previous bestseller, The Accidental SalespersonDon't get caught in the "sales management trap" or, if you're in it, get the tools you need to escape it. Get The Accidental Sales Manager and lead your team to do what you do best: make sales, drive profits, and get winning results.
The Accidental Sales Manager
by Suzanne PalingDo you tackle several different roles including sales manager? Does managing the sales team feel awkward? Do you want to achieve better sales results? If you answered YES then you face the same struggle as many other small business owners-you can successfully manage the rest of the company, but when it comes to the sales team, you feel like your efforts are coming up short. Suzanne Paling, sales management consultant, urges you to stop struggling, and teaches you what you need to know to start succeeding.
The Accidental Salesperson: How to Take Control of Your Sales Career and Earn the Respect & Income You Deserve
by Chris LytleSales may have chosen you--and you&’ve suddenly found yourself in a profession you&’re not fully prepared for. Learn how to navigate your career effectively with this invaluable resource.Sales training expert and author Chris Lytle offers advice and inspiration new salespeople might have missed when they skipped the career-planning stage--and provides the tools you need to fast-track your sales success.Filled with money-generating strategies, humorous yet instructive anecdotes, thought-provoking axioms, and powerful tools, The Accidental Salesperson includes guidance on:selling to people who don't have time to meet,differentiating between information seekers and genuine prospects,using social media and other online tools,and building relationships competitors can't steal.Lively, entertaining, and mercifully free of the dull theories, manipulative methods, and high-pressure tactics of most sales books--the fully updated second edition of The Accidental Salesperson guides you through every aspect of selling to customers in today&’s marketplace.
The Accidental SysAdmin Handbook
by Eric KralicekUnderstand the concepts, processes and technologies that will aid in your professional development as a new system administrator. While every information technology culture is specific to its parent organization, there are commonalities that apply to all organizations. The Accidental SysAdmin Handbook, Second Edition looks at those commonalities and provides a general introduction to critical aspects associated with system administration. It further acts to provide definitions and patterns for common computer terms and acronyms. What You Will Learn Build and manage home networking and plan more complex network environments Manage the network layer and service architectures as well as network support plans Develop a server hardware strategy and understand the physical vs. virtual server ecosystem Handle data storage, data strategies and directory services, and central account management Work with DNS, DHCP, IP v4 and IP v6 Deploy workstations and printers Manage and use antivirus and security management software Build, manage and work with intranets and Internet support services Who This Book Is For It is assumed that the reader has little to no experience in a professional information technology environment.
The Accidental Theorist: And Other Dispatches from the Dismal Science
by Paul KrugmanIn a wonderfully coherent set of sharp and witty essays, Krugman tackles pundits from across the political spectrum, in the process enlightening readers as to workings of our national economy.
The Accidental Theorist: And Other Dispatches from the Dismal Science
by Paul Krugman"Everything Mr. Krugman has to say is smart, important and even fun to read . . . he is one of a handful of very bright, relatively young economists who do everything well." -- Peter Passell, New York Times Book Review In this wonderfully cohesive set of sharp and witty essays, Paul Krugman tackles bad economic ideas from across the political spectrum. In plain English, he enlightens us on the Asian crisis, corporate downsizing, and the globalization of the American economy, among other topics. The writing here brilliantly combines the acerbic style and clever analysis that has made Krugman famous. Imagine declaring New York its own country and you get a better picture of our trade balance with China and Hong Kong. Try reducing the economy to the production of hot dogs and buns and you'll understand why common beliefs about the impact of production efficiency on labor demand are wrong. This is a collection that will amuse, provoke, and enlighten, in classic Paul Krugman style. "[Paul Krugman] writes better than any economist since John Maynard Keynes." -- Rob Norton, Fortune "[Paul Krugman is] probably the most creative economist of his generation." -- The Economist Winner of the John Bates Clark Medal
The Accidental Trainer: A Reference Manual for the Small, Part-time, or One-person Training Department
by Nanette MinerWhen business owners, managers, HRD employees, or experts in their field are responsible for the dissemination of training to their workers, or find themselves thrust into the role of trainer, they are often overwhelmed with the many facets of the task. The Accidental Trainer is a hands-on resource that provides these "accidental" trainers with the basic tools they need to be successful-from understanding the various roles they will play to identifying where best to apply limited time and resources. This book offers a wealth of information for working within the constraints of a small, part-time, or one-person training department.
Accidents and Disasters: Lessons from Air Crashes and Pandemics
by Satish ChandraThis book deals with the contemporary subject of perception of risk and its influence on accidents and disasters. The contents examine the conventional viewpoints on human errors, incubation of errors, complexity and organisational deviance as a cause for accidents. Work of Mary Douglas with regard to risk, Charles Perrow's work on the normal accident theory and Diane Vaughn's theory on normalisation of deviance are examined from a fresh perspective in this book. It also discusses prominent accidents in aviation, space, nuclear energy, automotive and healthcare, using the pandemic and Boeing 737 Max as a backdrop to study accidents and disasters. It further explores the background and similarities to these events and addresses the core issues such as the state of regulation, the worldview of the sociologists, and proposes that mental models of complex systems, avarice and risk for gain as other possibilities for accidents. Using the concept of nudge in behavioural economics and the Elinor Ostrom’s viewpoint on regulating for common good, it suggests a way forward through the High Reliability Organisation Theory (HRO) leading to enhanced risk perception. The book will be of interest to those who would like to understand the need to incorporate risk perception into regulation, engineers and scientists, professionals and policy makers working in the areas of disaster and risk management, technology areas like aviation, nuclear plants, space and healthcare, students of the sociology of risk and of course the general reader.
ACCION International
by Nathalie Laidler John A. QuelchACCION International is a major nonprofit player in microfinance. Reviews the organization's history and evolution, details current activities and relationships within its network, and assesses the organization's challenges moving forward.
Accion's Fintech Strategy
by V. Kasturi Rangan Michael Chu Tricia GreggAccion, an NGO, had been a pioneer in microfinance since its entry into that sector in the early 1970s. Its investments in Banco Compartamos paid off, when the microfinance bank went IPO in 2007, leaving an influx of $138 million for Accion. Under a new CEO, Michael Schlein, who came from Citibank, the organization was constantly wrestling with what its next strategic direction should be. In 2010, Schlein decided to move the organization in the direction of fintech, betting that the new digital technologies would enable a rapid inclusion of the 1.7 billion people who had been traditionally excluded from financial products and services. The case lays out the components of the new strategy and asks students to assess its effectiveness.
Accomplice: Scaling Early Stage Finance
by Ramana Nanda Raffaella Sadun Olivia HullCase - Accomplice, an early-stage venture capital firm based in Boston, is raising its second fund in November 2017. Since 2009, the firm has followed a seed-led investment model, investing in tech companies at the earliest stages, often when products and business models are still experimental. The firm's partners are pleased with their preliminary returns and the deal flow they've been able to cultivate, in part by empowering local entrepreneurs to invest in promising new ideas on their behalf. The partners are confident their long-term returns will validate their investment strategy and positioning in the increasingly competitive VC market. Will investors agree?
Accomplishment: How to Achieve Ambitious and Challenging Things
by Michael Barber'Excellent . . . reveals that high accomplishment has a signature pattern that reoccurs from sport to politics to business to government' Matthew SyedThere is no secret formula for success, especially when tackling a new challenge. But what if there were a pattern you could follow? A way of mapping the route and navigating the obstacles that arise?Michael Barber has spent many years advising governments, businesses and major sporting teams around the world on how to achieve ambitious goals on time. Drawing on stories of historic visionaries and modern heroes - from Mary Fischer and Rosa Parks to Paula Radcliffe and Gareth Southgate - Barber presents a unique combination of personal anecdote, historical evidence and interviews from inspirational figures to unpack the route to success.
The Accomptant's Oracle: Or, Key To Science, A Treatise Of Common Arithmetic (Routledge Library Editions: Accounting History #1)
by Wardhaugh ThompsonThis book, first published in 1771 and reissued in 1984, is a fascinating insight into the history of accounting. Written by a London accountant (‘accomptant’) in 1771, it examines the profession as it was in the eighteenth century. It looks at the system of book-keeping, the banking business, and double entry book-keeping for manufacturers.
Accor: Designing an Asset-Right Business and Disclosure Strategy
by Mozaffar Khan George SerafeimSebastien Bazin was now in charge of Accor, the world's largest French hotelier, a CAC 40 company with 3,600 hotels in 92 countries and a market cap of 10 billion. Previously as the European head of Colony Capital, one of the largest private equity groups and the largest shareholder of Accor, Bazin had since 2005 relentlessly pushed an asset-lite strategy from his perch on the Accor Board in the face of vigorous opposition from employees, senior management, and some Board members. Accor's stock price underperformance and the continuous fight over the strategic direction of the company had created turmoil and turnover in the C-suite and on the Board. After multiple CEO exits, and a failure by the Board to identify the next CEO in 2013, Bazin's offer to resign from Colony and assume the CEO position at Accor was met with incredulity from friends, alarm from Accor employees, and applause from the stock market. But would Bazin be able to deliver on his promises to investors and employees to pursue an asset-right strategy? Was an asset-heavy hotelier viable in today's economic environment? Could the market understand and appropriately value such a firm and what could be its disclosure strategy to ensure a fair valuation of the stock? How long would it be before he could deliver on his promises and show fruit from the restructuring?
Accor: Strengthening the Brand with Digital Marketing
by Peter O'Connor Jill Avery Chekitan S. DevAccor, the world's leading hotel operator with a portfolio of fourteen hospitality brands (including Sofitel and Novotel) in 92 countries, prided itself on living up to its motto, "To open new frontiers in hospitality." Accor was indeed contemplating how to do just that-but not by tackling a new frontier of the geographic variety. Rather, the firm was further exploring the digital frontier via a new distribution channel that would allow it to better compete in the online marketing space for travel reservations.
ACCOR (A)
by Philip M. Rosenzweig Benoit RaillardACCOR, a French-based lodging and restaurant company, is described from its founding in 1967 to its 1990 acquisition of Motel 6. Particular attention is devoted to ACCOR's co-chairmen, Paul Dubrule and Gerard Pelisson, and the management policies they have put in place. ACCOR's venture into North America raises strategic, organizational, and integration challenges.
Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus
by Bev Burgess Tim ShercliffDevelop long-term relationships, deliver market-beating growth, and create sustainable value with this pragmatic guide to aligning marketing, sales, customer success and your executives around your most important customers.Many B2B companies make half their profitable revenue from just three percent of their customers, yet don't recognize the significance of these accounts, nor invest appropriately in them. Account-Based Growth introduces a comprehensive framework for improving internal alignment and external engagement with these vital few. It contains bullet-pointed takeaways at the end of each chapter plus a comprehensive checklist to help you improve your own company's approach to its most important customers.Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.
Account-Based Marketing: The Definitive Handbook for B2B Marketers
by Bev BurgessWhether you're a B2B marketer learning about account-based marketing (ABM) for the first time, or an experienced account-based marketer who wants to keep up to date with the latest advances in the field, this book is the perfect guide to using ABM effectively in your business.From explaining how to design the right ABM strategy, to exploring the five types of ABM and how to decide which type to use with which customers, this guide will help you build your company's ABM capability through the right structure, processes and organization to deliver the best results. Written by the leading practitioner in ABM, Bev Burgess, this book will also help you prepare for the future of ABM as the world of marketing evolves with the introduction of generative AI, helping you to stay at the forefront of your professional practice.With real-world examples and perspectives from companies such as Accenture, NTT, Salesforce and Vodafone, this guide is a key resource for Account-Based Marketers everywhere, providing an up-to-date view of best practices in ABM globally and a look at how these practices are evolving.
Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue
by Chris Golec Peter Isaacson Jessica FewlessAccount-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year, and they embrace tech-driven innovations, yet the traditional model for lead generation has not changed for decades. Why? In addition to the techniques being outdated, they create friction and distrust between marketing and sales teams. ABM has quickly gained traction with leading B2B companies because it aligns sales and marketing teams around the accounts that will have the most business impact. Instead of chasing a large volume of lower-quality, generic leads, ABM helps sales and marketing professionals coordinate their efforts against a specific set of target accounts. Despite the clear advantages of ABM, there continues to be much confusion around just how to implement it. Written by the leaders behind the successful marketing firm Demandbase, Account-Based Marketing explains how to execute a world-class ABM strategy from start to finish. Find out exactly how highly successful B2B companies are using Account-Based Marketing to grow their customer base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and marketing processes into an efficient, cohesive workflow Locate and attract the ideal clients for your business to increase revenue and open up new opportunities From building the right target account list and understanding the impact of ABM on marketing programs, to selling ABM within an organization and finding budget for the strategy, you’ll find it all in this authoritative guide.
Account-Based Marketing For Dummies
by Sangram VajreGrow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is here to give you the tools to transform your current approach to find, reach, and engage with your potential customers on their terms to meet their ever-changing demands. Packed with expert tips and step-by-step instructions, this book shows you how to analyze current data to identify the accounts with the biggest ROI opportunities and execute effective, account-specific techniques that get results. This practical guide takes the intimidation out of account-based marketing in today's highly digitized world. You'll be armed with the knowledge you need to increase your reach in real time, giving you greater exposure to other decision-makers and influencers within an account. You'll discover how, through a combination of marketing technology and online advertising, your messages can be displayed where and when your customers already engage online. Align your sales and marketing teams for greater success in your ABM efforts Analyze data to identify key accounts Target your messages for real-time interaction Integrate your campaign with marketing automation software If you're a member of a sales or marketing team already using a CRM tool who's looking to increase your reach, Account-Based Marketing For Dummies has you covered!"Account-Based Marketing For Dummies clears away the confusion surrounding this much-hyped topic. It offers simple, direct explanations of what account-based marketing is, why it's important, and how to do it. Any business marketing professional will benefit from a look at this book."- David Raab, Founder at Raab Associates"If you're reading this book and just getting started with ABM, welcome to the future of what b-to-b marketing can be: insight-led, technology-enabled and, above all, customer focused. Our clients are delighted with the business impact they deliver using account-based marketing, and you will be, too." - Megan Heuer, Vice President and Group Director, SiriusDecisions"Like a Hollywood agent, marketing's job is to get sales the 'audition,' not the part. Account-based marketing is the key to maximizing the number of the 'right' auditions for your sales team, and Account-Based Marketing For Dummies explains how." - Joe Chernov, VP of Marketing at InsightSquared"Ever-advancing marketing technology is enabling a new generation of sales and marketing strategies to thrive, changing the playing field for companies of all sizes. This modern wave of account-based marketing has tremendous potential to improve your business, and Sangram Vajre is an insightful and enthusiastic guide to show you how." - Scott Brinker, Author of Hacking Marketing"Account-based marketing is shifting how businesses use customer insights to capture more upmarket revenue. This book teaches a new wave of data-driven marketers how to embrace an enlightened quality-vs-quantity approach and execute a scalable ABM strategy that delivers real results." - Sean Zinsmeister, Senior Director of Product Marketing, Infer "The book may be titled '...for dummies', but ABM is proving to be a smart approach for B2B marketers charged with generating sales pipeline and acquiring and delighting customers. Use this book to help you get started and advance your account-based marketing strategies and tactics that will thrill your sales colleagues, executive team and customers alike." Scott Vaughan, CMO, Integrate