- Table View
- List View
Acumen and Lean Data 2018
by V. Kasturi Rangan Shawn Cole Caitlin Lindsay Reimers Brumme Alnoor EbrahimCase
Acumen Fund: Measurement in Impact Investing (A)
by Alnoor Ebrahim V. Kasturi RanganAcumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its chief investment officer, Brian Trelstad, must decide whether or not to fund two for-profit ventures. The first provides clean and accessible shower and toilet facilities in urban areas, serving a critical need for low-income populations - its financial sustainability, however, is less clear. The second investment is a network of successful private health clinics that primarily serve middle-income populations but which have the potential to reach low-income markets. On what basis should Acumen decide whether or not to invest? What performance metrics should it use? As the investment committee nears a decision, political and social unrest breaks out in Kenya following a highly contested presidential election. Acumen Fund must now also consider the political risks of investing.
Acumen Fund: Measurement in Impact Investing (B)
by Alnoor Ebrahim V. Kasturi RanganAs Acumen Fund, a global venture philanthropy firm, moves forward with an investment portfolio exceeding $22 million, it runs into two critical measurement problems. First, how should it track the performance of each investment when its interest is not just the bottom line, but also social impact? What should its performance tracking system look like to enable ease of comparison, and to identify problems before they become too significant to fix? The second challenge involves attracting investors. Acumen wants to build the field of "social investing" by creating a new asset class for investors who care about social impact. Doing so will require working with competitors in the field in order to establish benchmarks and standards of measurement. How can Acumen build industry-wide benchmarks when peer organizations are concerned about confidentiality of data? Without such comparisons, how will Acumen attract investors to the field?
Acumen Fund - Managing Towards Impact 2018
by V. Kasturi Rangan Shawn Cole Caitlin Lindsay Reimers Brumme Alnoor EbrahimCase
Acumen Fund: Measurement in Impact Investing (A)
by Alnoor Ebrahim V. Kasturi RanganAcumen Fund is a global venture capital firm with a dual purpose: it looks for a return on its investments, and it also seeks entrepreneurial solutions to global poverty. This case examines Acumen's new projects in Kenya. The organization's investment committee and its chief investment officer, Brian Trelstad, must decide whether or not to fund two for-profit ventures. The first provides clean and accessible shower and toilet facilities in urban areas, serving a critical need for low-income populations - its financial sustainability, however, is less clear. The second investment is a network of successful private health clinics that primarily serve middle-income populations but which have the potential to reach low-income markets. On what basis should Acumen decide whether or not to invest? What performance metrics should it use? As the investment committee nears a decision, political and social unrest breaks out in Kenya following a highly contested presidential election. Acumen Fund must now also consider the political risks of investing.
Acxiom
by John DeightonAcxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder, LiveRamp, give marketers what they want from a data broker?
Ad Classification at Right Media
by Benjamin EdelmanRight Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse requirements, and the dynamics of policy enforcement when market participants are competing intensely.
Ad Law: The Essential Guide to Advertising Law and Regulation
by Richard LindsayThe implications of breaching UK advertising laws or regulations can be both costly and time-consuming. If a campaign is found to be potentially offensive, harmful or misleading, for example, all of the creative work and strategic planning may have to be withdrawn or changed. That is not only expensive but likely to attract very negative publicity to the brand. Ad Law is the essential practical guide to the law and regulation of advertising and marketing communications, offering level-headed advice on everyday questions encountered when designing and running promotional campaigns. Spanning legal issues such as intellectual property, privacy and defamation as well as the self-regulatory framework in the UK to which advertisers must adhere, Ad Law expertly leads readers through the most applicable laws and regulations, explains how to comply and points out common pitfalls. In addition, guidance on the practical side of the business of advertising is included, discussing the new industry-standard client/agency agreement, for example. Ad Law contains guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, making it the ideal companion for advertising and marketing professionals as well as lawyers in the sector.
The Ad Makers: How the Best TV Commercials are Produced
by Tom von NewthThe Ad-Makers looks at the cinematic form where commerce and creativity collide most dramatically: the TV commercial.Featuring interviews from top professionals in the field, the book provides the kind of behind-the-scenes expertise that it usually takes a lifetime of professional practice to acquire.Gathered from the disciplines of cinematography, directing, producing and editing, the filmmakers tell the stories behind the making of some of the world's top commercials. Each chapter includes an overview of best practice and a host of images-stills from the spots themselves and concept visuals.Exploring the creative process from conception to post-production, The Ad-Makers also covers developments within the industry precipitated by the digital age and the new challenges placed on ad-making by the explosion of social media.With special focus on the shooting and production elements of making a television advert, this book is ideal for all filmmakers who want to build a career in advertising, or, as is increasingly common, feature films.- The stories behind some of the best-known TV commercials, as told by the people who made them- Top producers, designers, storyboarders, directors, editors and visual effects creatives reveal the secrets of the television advertising industry
The Ad-Makers: How The Best Tv Commercials Are Produced
by Tom von Logue NewthThis title looks at the form where commerce and creativity collide most dramatically: the TV commercial. <P><P>Focusing on the shooting and production elements of making a TV ad, this book aims at an audience of aspiring filmmakers for whom shooting -second spots is the gateway to a career in film.
Ad Nauseam: A Survivor's Guide to American Consumer Culture
by Carrie McLaren Jason TorchinskyWith the style and irreverence of Vice magazine and the critique of the corporatocracy that made Naomi Klein's No Logo a global hit, the cult magazine Stay Free!—long considered the Adbusters of the United States—is finally offering a compendium of new and previously published material on the impact of consumer culture on our lives. The book questions, in the broadest sense, what happens to human beings when their brains are constantly assaulted by advertising and corporate messages. Most people assert that advertising is easily ignored and doesn't have any effect on them or their decision making, but Ad Nauseam shows that consumer pop culture does take its toll. <p><p> In an engaging, accessible, and graphically appealing style, Carrie McLaren and Jason Torchinsky (as well as contributors such as David Cross, The Onion's Joe Garden, The New York Times's Julie Scelfo, and others) discuss everything from why the TV program CSI affects jury selection, to the methods by which market researchers stalk shoppers, to how advertising strategy is like dog training. The result is an entertaining and eye-opening account of the many ways consumer culture continues to pervade and transform American life.
Adam Baxter Co./Local 190: 1978 Negotiation, Baxter Management Confidential Information
by Kathleen L. Mcginn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1985 Negotiation, Baxter Management Confidential Information
by Kathleen L. Mcginn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1978 Negotiation, Local 190 Confidential Information
by Victoria Medvec Kathleen L. McginnExercise
Adam Baxter Co./Local 190: 1983 Negotiation, Local 190 Confidential Information
by Victoria Medvec Kathleen L. McginnExercise
Adam Baxter Co./Local 190: 1983 Negotiation, Baxter Management Confidential Information
by Victoria Medvec Kathleen L. McginnExercise
Adam Baxter Co./Local 190: 1985 Negotiation, Local 190 Confidential Information
by Victoria Medvec Kathleen L. McginnExercise
Adam Baxter Co./Local 190: 1978 Negotiation, Baxter Management Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1978 Negotiation, Local 190 Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa. .
Adam Baxter Co./Local 190: 1983 Negotiation, Baxter Management Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1983 Negotiation, Local 190 Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1985 Negotiation, Baxter Management Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Baxter Co./Local 190: 1985 Negotiation, Local 190 Confidential Information
by Kathleen L. McGinn Victoria MedvecIncludes a series of three negotiation exercises portraying management/labor relations at ABC over a period of seven years. ABC, initially a family-owned business, had prided itself on its cooperative relationship with its union, Local 190. With the skyrocketing inflation of the 1970s, management considered drastic changes. Management and labor would undergo a series of negotiations over wages, benefits, and work conditions at ABC's main plant in Deloitte, Iowa.
Adam Smith (Routledge Library Editions: Adam Smith)
by R. H. Campbell A. S. SkinnerThis reissued biography of Adam Smith, first published in 1982, presents both an intellectual and personal portrait of the man. It is not intended as a full-scale scholarly biography burdened with heavy footnotes. Although written by two of the world's foremost authorities on Adam Smith, the book is intended as an accessible study of a great thinker and philosopher which will help to introduce the reader to both his ideas and his period.