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Concise Encyclopedia of Professional Services Marketing
by Kenneth E. Clow Robert E StevensConcise Encyclopedia of Professional Services Marketing provides readers with a detailed account of the concepts and strategies necessary to successfully market professional services and grow a business. Complete with practical information relevant to a wide range of professionals--including accountants, architects, attorneys, consultants, dentists, engineers, and physicians--this guidebook is an indispensable reference for anyone looking to learn the concepts and applications needed to market professional services. In addition to essay-length articles arranged from A to Z, and detailed expositions of both the theories and practical techniques necessary to formulating and executing a successful marketing plan, Concise Encyclopedia of Professional Services Marketing contains an appendix of information on launching a multimedia advertising campaign, with special focus on effective website design and other contemporary media formats. For anyone creating their own business or looking to expand an already existing one, Concise Encyclopedia of Professional Services Marketing is a comprehensive and vital reference.
Concise Encyclopedia of Real Estate Business Terms
by William E. Roark William R. RoarkAn invaluable resource for real estate professionals and studentsConcise Encyclopedia of Real Estate Business Terms puts the terms used every day in the marketing and study of real estate at your fingertips. With a simple A-to-Z format, this comprehensive reference guide gets right to the point, providing brief but clear definitions and understandable explanations for more than 300 current terms and concepts used in every aspect of the real estate industry. An essential communication tool for anyone working in real estate management, insurance, economics, and urban planning, this practical guide is equally valuable for libraries, academics, and students.Compiled by Bill and Ryan Roark, realtors and co-hosts of "Taking Care of Business," a live weekly real estate news and information talk radio program, the Concise Encyclopedia of Real Estate Business Terms provides quick and easy access to the terminology that&’s unique to the real estate industry. From A (AAA Tenant, absorption rate, abstract) to Z (zoning) and everything in between, this handy reference resource will ensure you&’re not at a loss for words when dealing with the legal and financial issues related to real estate and property. The book also includes an appendix of sample forms and contracts and another that covers measurements and conversions.The Concise Encyclopedia of Real Estate Business Terms explains: adjustable rate brokerage fee due diligence internal rate of return (IRR) loan to value (LTV) non-binding agreement planned unit development (PUD) recapture rate sale leaseback tertiary trade area upside/downside warranty deed and much more!The Concise Encyclopedia of Real Estate Business Terms is equally valuable as a professional reference guide and as a classroom and library resource.
A Concise Guide to Macroeconomics
by David A. MossNow more than ever before, executives and managers need to understand their larger economic context. In A Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic concepts in engaging, clear, and concise terms. In a simple and intuitive way, he breaks down the ideas into "output," "money," and "expectations." In addition, Moss introduces powerful tools for interpreting the big-picture economic developments that shape events in the contemporary business arena. Detailed examples are also drawn from history to illuminate important concepts. This book is destined to become a staple in MBA courses-as well as the go-to resource for executives and managers at all levels seeking to brush up on their knowledge of macroeconomic dynamics.
A Concise Guide to Macroeconomics, Second Edition
by David A. MossWhat managers need to know about macroeconomics-but are afraid to askNow more than ever before, executives and managers need to understand their larger economic context. In A Concise Guide to Macroeconomics, David Moss leverages his many years of teaching experience at Harvard Business School to lay out important macroeconomic concepts in engaging, clear, and concise terms. Now fully updated, this classic resource also includes a new chapter on the global financial crisis.In a simple and intuitive way, Moss breaks down the ideas into output, money, and expectations. He also introduces powerful tools for interpreting the big-picture economic developments that shape events in the contemporary business arena. The book includes detailed examples drawn from history to illuminate important concepts and leaves the reader with a clearer picture of how our economy actually works-and what impact in has on business.A classic resource by a leading thinker in the field, A Concise Guide to Macroeconomics is the primer on macroeconomics every manager needs.
A Concise Guide to Macroeconomics, Second Edition
by David A. MossUnderstanding the Ground Rules for the Global EconomyIn this revised and updated edition of A Concise Guide to Macroeconomics, David A. Moss draws on his years of teaching at Harvard Business School to explain important macro concepts using clear and engaging language.This guidebook covers the essentials of macroeconomics and examines, in a simple and intuitive way, the core ideas of output, money, and expectations. Early chapters leave you with an understanding of everything from fiscal policy and central banking to business cycles and international trade. Later chapters provide a brief monetary history of the United States as well as the basics of macroeconomic accounting. You'll learn why countries trade, why exchange rates move, and what makes an economy grow.Moss's detailed examples will arm you with a clear picture of how the economy works and how key variables impact business and will equip you to anticipate and respond to major macroeconomic events, such as a sudden depreciation of the real exchange rate or a steep hike in the federal funds rate.Read this book from start to finish for a complete overview of macroeconomics, or use it as a reference when you're confronted with specific challenges, like the need to make sense of monetary policy or to read a balance of payments statement. Either way, you'll come away with a broad understanding of the subject and its key pieces, and you'll be empowered to make smarter business decisions.
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
by Erik Mooi Marko SarstedtThis accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market research process as a framework, the authors explain how to collect and describe the necessary data and present the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis, and cluster analysis. An explanation is provided of the theoretical choices a market researcher has to make with regard to each technique, as well as how these are translated into actions in IBM SPSS Statistics. This includes a discussion of what the outputs mean and how they should be interpreted from a market research perspective. Each chapter concludes with a case study that illustrates the process based on real-world data. A comprehensive web appendix includes additional analysis techniques, datasets, video files and case studies. Several mobile tags in the text allow readers to quickly browse related web content using a mobile device.
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
by Erik Mooi Marko SarstedtThis accessible, practice-oriented and compact text provides a hands-on introduction to market research. Using the market research process as a framework, it explains how to collect and describe data and presents the most important and frequently used quantitative analysis techniques, such as ANOVA, regression analysis, factor analysis and cluster analysis. The book describes the theoretical choices a market researcher has to make with regard to each technique, discusses how these are converted into actions in IBM SPSS version 22 and how to interpret the output. Each chapter concludes with a case study that illustrates the process using real-world data. A comprehensive Web appendix includes additional analysis techniques, datasets, video files and case studies. Tags in the text allow readers to quickly access Web content with their mobile device. The new edition features: Stronger emphasis on the gathering and analysis of secondary data (e. g. , internet and social networking data) New material on data description (e. g. , outlier detection and missing value analysis) Improved use of educational elements such as learning objectives, keywords, self-assessment tests, case studies, and much more Streamlined and simplified coverage of the data analysis techniques with more rules-of-thumb Uses IBM SPSS version 22
A Concise Guide to Market Research: The Process, Data, and Methods Using IBM SPSS Statistics (Springer Texts in Business and Economics)
by Marko Sarstedt Erik MooiThis book offers an easily accessible and comprehensive guide to the entire market research process, from asking market research questions to collecting and analyzing data by means of quantitative methods. It is intended for all readers who wish to know more about the market research process, data management, and the most commonly used methods in market research. The book helps readers perform analyses, interpret the results, and make sound statistical decisions using IBM SPSS Statistics. Hypothesis tests, ANOVA, regression analysis, principal component analysis, factor analysis, and cluster analysis, as well as essential descriptive statistics, are covered in detail. Highly engaging and hands-on, the book includes many practical examples, tips, and suggestions that help readers apply and interpret the data analysis methods discussed. The new edition uses IBM SPSS version 25 and offers the following new features:A single case and dataset used throughout the book to facilitate learningNew material on survey design and all data analysis methods to reflect the latest advances concerning each topicImproved use of educational elements, such as learning objectives, keywords, self-assessment tests, case studies, and much moreA glossary that includes definitions of all the keywords and other descriptions of selected topics Links to additional material and videos via the Springer Multimedia App
Concise Guide to Numerical Algorithmics: The Foundations and Spirit of Scientific Computing (SpringerBriefs in Computer Science)
by John Lawrence NazarethNumerical Algorithmic Science and Engineering (NAS&E), or more compactly, Numerical Algorithmics, is the theoretical and empirical study and the practical implementation and application of algorithms for solving finite-dimensional problems of a numeric nature. The variables of such problems are either discrete-valued, or continuous over the reals, or, and as is often the case, a combination of the two, and they may or may not have an underlying network/graph structure. This re-emerging discipline of numerical algorithmics within computer science is the counterpart of the now well-established discipline of numerical analysis within mathematics, where the latter’s emphasis is on infinite-dimensional, continuous numerical problems and their finite-dimensional, continuous approximates. A discussion of the underlying rationale for numerical algorithmics, its foundational models of computation, its organizational details, and its role, in conjunction with numerical analysis, in support of the modern modus operandi of scientific computing, or computational science & engineering, is the primary focus of this short monograph. It comprises six chapters, each with its own bibliography. Chapters 2, 3 and 6 present the book’s primary content. Chapters 1, 4, and 5 are briefer, and they provide contextual material for the three primary chapters and smooth the transition between them. Mathematical formalism has been kept to a minimum, and, whenever possible, visual and verbal forms of presentation are employed and the discussion enlivened through the use of motivating quotations and illustrative examples. The reader is expected to have a working knowledge of the basics of computer science, an exposure to basic linear algebra and calculus (and perhaps some real analysis), and an understanding of elementary mathematical concepts such as convexity of sets and functions, networks and graphs, and so on. Although this book is not suitable for use as the principal textbook for a course on numerical algorithmics (NAS&E), it will be of value as a supplementary reference for a variety of courses. It can also serve as the primary text for a research seminar. And it can be recommended for self-study of the foundations and organization of NAS&E to graduate and advanced undergraduate students with sufficient mathematical maturity and a background in computing. When departments of computer science were first created within universities worldwide during the middle of the twentieth century, numerical analysis was an important part of the curriculum. Its role within the discipline of computer science has greatly diminished over time, if not vanished altogether, and specialists in that area are now to be found mainly within other fields, in particular, mathematics and the physical sciences. A central concern of this monograph is the regrettable, downward trajectory of numerical analysis within computer science and how it can be arrested and suitably reconstituted. Resorting to a biblical metaphor, numerical algorithmics (NAS&E) as envisioned herein is neither old wine in new bottles, nor new wine in old bottles, but rather this re-emerging discipline is a decantation of an age-old vintage that can hopefully find its proper place within the larger arena of computer science, and at what appears now to be an opportune time.
A Concise Guide to Project Collaboration: Building a Delivery Organization
by Robin HornbyEasy to read and act on immediately, this concise guide shows how organizations can work more effectively with in-house or contracted project managers and their teams, using specific collaborative techniques to improve success rates, reduce project costs, and enable organizations to benefit from common-sense, cost-effective project management approaches that work. Using a clear structure and accessible style, the book demonstrates how: Managers can create an organizational environment more naturally adapted for project work and recognition of business priorities; Barriers to project work can be removed so project managers can focus on resolving real project problems; Specific collaborative project management methods engaging business owners, users, and technical teams can be illuminated and implemented; Projects can fit within an architecture that aligns with business needs using models and workflow designs; and Standardized delivery management can unify in-house and vendor teams to create a uniform and predictable owner experience. The book is aimed at managers and executives (both IT and users) in corporations and vendor firms who are engaged in delivering projects. The book will also be invaluable to any project manager or senior practitioner who is interested in a business-oriented, unified, and collaborative approach to project management.
Concise Guide to Value Investing: How to Buy Wonderful Companies at a Fair Price
by Brian McNivenThe business performance creates the value -- the price creates the OPPORTUNITY. No-one likes to pay too much for something. We all like to thing that what we buy is ' good value'. It's not different when we purchase a share in company listed on the stock market. In the Concise Guide to Value Investing, Brian McNiven reveals how to calculate the true value of a company to find out whether you are paying a fair price. This fascinating book explores: value investing versus speculation the difference between price and value variable values of a dollar of earnings accounting misrepresentation the characteristics of a wonderful business the StockVal® valuation formula. Two of the world's most successful investors, Warren Buffett and Charlie Munger, are self-confessed value investors. McNiven often draws on their wisdom to support his approach to value investing,which he defines as buying a share at a price lower than its calculated value. Only investors who have the ability to calculate value can call themselves 'value investors'.
A Concise Handbook of Business Research: Special Emphasis on Data Analysis Using MS-Excel and R
by Ashish Arya Vishnu Nath Pankaj MadanThis book deals with the basics of Research Methodology (RM) for Business Research and statistical analysis for dealing with data using two software: R (a free statistical analysis environment) and MS-Excel. Apart from the basic concepts of Research Methodology, the book contains an additional chapter on improving academic writing. It contains important details on plagiarism, citation and referencing in MS-Word, and improving project/dissertation writing using free online software. Print edition not for sale in South Asia (India, Sri Lanka, Nepal, Bangladesh, Pakistan or Bhutan)
The Concise Handbook of Management: A Practitioner's Approach
by Jonathan T ScottDiscover the practical tips to make you an effective, customer-oriented manager!Focusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Management: A Practitioner&’s Approach gives you an overview of everything you need to know about managing in one practical, concise book. This plain-talking guide not only explains management theories, but also presents commonsense suggestions on the best ways to effectively manage people and things, no matter what type of business you are in. Taking a practitioner&’s approach of discussing management issues with customers ultimately in mind, this practical book motivates, is easily understandable, and is entertaining to boot.The Concise Handbook of Management: A Practitioner&’s Approach uses succinct chapters with several real stories and case studies designed to clearly illustrate each concept and suggestion. Written with the busy manager in mind, each chapter is compact, clear, true-to-life, and is always aimed at the bottom line. The book includes a small business marketing and promotion checklist, a helpful bibliography, and a useful glossary of terms.The Concise Handbook of Management: A Practitioner&’s Approach explores: the first three steps in becoming a good manager understanding the importance of customers getting the most from employees management competencies and styles organizational structures and cultures managing change managing conflict and stress managing teams and workgroups ethics leadership managing time written business communication mastering the skills of a presentation dealing with people in the workplace a small business marketing checklist project or program planning the marketing basics-product-strategy-marketing-pricing developing external and internal customersThe Concise Handbook of Management: A Practitioner&’s Approach proves the adage that less is more, and has already been called the undergraduate/graduate student&’s or practicing manager&’s best all-in-one source and reference for simplified management theory and skills.
Concise History of Indian Economy: Perspectives on Economy and International Relations,1600s to 2020s
by Rohit MajumdarThis book presents a concise economic history of India from 1600 to the mobile economy of the twenty-first century. It examines political events, social history, and economic developments across the world through the years to showcase how India has navigated its economic past, present, and future, and shaped events that for years controlled the Indian economy. This volume covers a range of important themes, which include: • Medieval fiscal systems, and the European surge in India; • The impact of the British Industrial Revolution on India; English interventionism and policies; the imperialistic economy and its impact; • Indian economy and nationalist movement in the nineteenth and early-twentieth century; the Great Depression and its global consequences; • Gandhiism and ‘mass nationalism’; Independence and Partition; the impact of the World Wars; the inter-war economy; the rise of the dollar, and other key global trends; • The Cold War and India; • Constitutional remedies, nation-building and industrial policies; food security, the Green Revolution, and the power politics of 1970s; • Liberalization, privatization, and globalization in the 1990s; and • The economy of war and peace, India–China relations, and current trends in political economy. The book offers a lucid and insightful narrative of how the economy unfolded in India., It will interest readers of Indian history, economic history, and South Asian history and other general readers.
A Concise History of the New Deal
by Jason Scott SmithDuring the 1930s, Franklin D. Roosevelt's New Deal carried out a program of dramatic reform to counter the unprecedented failures of the market economy exposed by the Great Depression. Contrary to the views of today's conservative critics, this book argues that New Dealers were not "anticapitalist" in the ways in which they approached the problems confronting society. Rather, they were reformers who were deeply interested in fixing the problems of capitalism, if at times unsure of the best tools to use for the job. In undertaking their reforms, the New Dealers profoundly changed the United States in ways that still resonate today. Lively and engaging, this narrative history focuses on the impact of political and economic change on social and cultural relations.
A Concise Introduction to Financial Derivatives
by Eben MaréA Concise Introduction to Financial Derivatives seeks to present financial derivatives in a manner that requires minimal mathematical background. Readers will obtain, in a quick and engaging way, a working knowledge of the field and a collection of practical working insights. The book is ideal for aspiring young practitioners, advanced undergraduates, and masters-level students who require a concise and practice-led introduction to financial derivatives.Features:• Practical insights and modelling skills• Accessible to practitioners and students without a significant mathematical backgroundEben Maré holds responsibility for absolute return portfolio management and has been working in the financial markets for the last 33 years. He has also held senior roles in risk management, treasury, derivatives trading, and asset management. He has a PhD in Applied Mathematics and is an associate professor in Mathematics and Applied Mathematics at the University of Pretoria in South Africa. He has wide research interests in financial derivatives, asset management, and financial markets.
A Concise Introduction to Machine Learning
by A.C. FaulThe emphasis of the book is on the question of Why – only if why an algorithm is successful is understood, can it be properly applied, and the results trusted. Algorithms are often taught side by side without showing the similarities and differences between them. This book addresses the commonalities, and aims to give a thorough and in-depth treatment and develop intuition, while remaining concise. This useful reference should be an essential on the bookshelves of anyone employing machine learning techniques. The author's webpage for the book can be accessed here.
A Concise Introduction to Machine Learning (Chapman & Hall/CRC Machine Learning & Pattern Recognition)
by A.C. FaulA Concise Introduction to Machine Learning uses mathematics as the common language to explain a variety of machine learning concepts from basic principles and illustrates every concept using examples in both Python and MATLAB®, which are available on GitHub and can be run from there in Binder in a web browser. Each chapter concludes with exercises to explore the content.The emphasis of the book is on the question of Why—only if “why” an algorithm is successful is understood, can it be properly applied and the results trusted. Standard techniques are treated rigorously, including an introduction to the necessary probability theory. This book addresses the commonalities of methods, aims to give a thorough and in-depth treatment and develop intuition for the inner workings of algorithms, while remaining concise.This useful reference should be essential on the bookshelf of anyone employing machine learning techniques, since it is born out of strong experience in university teaching and research on algorithms, while remaining approachable and readable.
A Concise Introduction to the Statistical Physics of Complex Systems (SpringerBriefs in Complexity)
by Eric BertinThis concise primer (based on lectures given at summer schools on complex systems and on a masters degree course in complex systems modeling) will provide graduate students and newcomers to the field with the basic knowledge of the concepts and methods of statistical physics and its potential for application to interdisciplinary topics. Indeed, in recent years, statistical physics has begun to attract the interest of a broad community of researchers in the field of complex system sciences, ranging from biology to the social sciences, economics and computer science. More generally, a growing number of graduate students and researchers feel the need to learn some basic concepts and questions originating in other disciplines without necessarily having to master all of the corresponding technicalities and jargon. Generally speaking, the goals of statistical physics may be summarized as follows: on the one hand to study systems composed of a large number of interacting 'entities', and on the other to predict the macroscopic (or collective) behavior of the system considered from the microscopic laws ruling the dynamics of the individual 'entities'. These two goals are, to some extent, also shared by what is nowadays called 'complex systems science' and for these reasons, systems studied in the framework of statistical physics may be considered as among the simplest examples of complex systems--allowing in addition a rather well developed mathematical treatment.
A Concise Introduction to Traffic Engineering: Theoretical Fundamentals and Case Studies (Springer Tracts in Civil Engineering)
by Marco Guerrieri Raffaele MauroThis book covers a selection of fundamental topics of traffic engineering useful for highways facilities design and control. The treatment is concise but it does not neglect to examine the most recent and crucial theoretical aspects which are at the root of numerous highway engineering applications, like, for instance, the essential aspects of highways traffic stream reliability calculation and automated highway systems control. In order to make these topics easy to follow, several illustrative worked examples of applications are provided in great detail. An intuitive and discursive, rather than formal, style has been adopted throughout the contents. As such, the book offers up-to-date and practical knowledge on several aspects of traffic engineering, which is of interest to a wide audience including students, researchers as well as transportation planners, public transport specialists, city planners and decision-makers.
Conclusion: When "Yes" Is Not Enough
by Danny Ertel Mark GordonThis chapter answers questions about implementing strategies for doing better deals.
Conclusion: Redefining the U.S. Health Care System with Value-Based Competition
by Michael E. Porter Elizabeth Olmsted TeisbergHealth care is on a collision course with patient needs and economic reality. Without significant changes, the scale of the problem will only get worse. Rising costs, mounting evidence of quality problems, and increasing numbers of Americans without insurance are unacceptable and unsustainable. The escalating problems with the U.S. health care system seem imponderable and even surmountable in many ways. But with a new approach, a better outcome is within reach. This chapter is a meditation on how value-based competition could redefine the U.S. health care system.
Conclusion: Getting Back on Track--Develop a Strategy for Navigating Through Difficult Conversations
by Holly WeeksIn this chapter, the author outlines a variety of ways to handle yourself and your counterpart during tough conversations. Tactics include examining your preferred outcome, taking the middle ground, and using the three-way respect system, among many others. Armed with these strategies, you will develop the skills to make your way through tough conversations in a balanced way, even when they are unpredictable and disruptive emotions are in play.
Conclusion and Implications: Beyond Pharmaceuticals--Improving Process Development Capabilities
by Gary P. PisanoEstablished pharmaceutical firms and new entrants alike have pursued various strategies for improving their process development capabilities in an arena in which firms have traditionally competed solely on the basis of new product introductions. This chapter outlines important process development lessons from the world of pharmaceuticals for managers and researchers in other industries.
Concord Center
by John H. Vogel Jr. William J. PoorvuA major shopping center developer and an insurance company form a joint venture to develop a 900,000 square foot super-regional shopping center. Describes the nine-year struggle to deal with market, regulatory, and financial issues to get the project ready for construction. However, there is now a need for additional equity, and the partners must decide if they should still go forward with the project and how the partnership should be restructured.