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Consumed: The Need for Collective Change: Colonialism, Climate Change, and Consumerism
by Aja BarberA call to action for consumers everywhere, Consumed asks us to look at how and why we buy what we buy, how it's created, who it benefits, and how we can solve the problems created by a wasteful system. We live in a world of stuff. We dispose of most of it in as little as six months after we receive it. The byproducts of our quest to consume are creating an environmental crisis. Aja Barber wants to change this--and you can, too. In Consumed, Barber calls for change within an industry that regularly overreaches with abandon, creating real imbalances in the environment and the lives of those who do the work—often in unsafe conditions for very low pay—and the billionaires who receive the most profit. A story told in two parts, Barber exposes the endemic injustices in our consumer industries and the uncomfortable history of the textile industry, one which brokered slavery, racism, and today&’s wealth inequality. Once the layers are peeled back, Barber invites you to participate in unlearning, to understand the truth behind why we consume in the way that we do, to confront the uncomfortable feeling that we are never quite enough and why we fill that void with consumption rather than compassion. Barber challenges us to challenge the system and our role in it. The less you buy into the consumer culture, the more power you have. Consumed will teach you how to be a citizen and not a consumer.
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
by Benjamin R. Barber"Powerful and disturbing. No one who cares about the future of our public life can afford to ignore this book."--Jackson Lears A powerful sequel to Benjamin R. Barber's best-selling Jihad vs. McWorld, Consumed offers a vivid portrait of an overproducing global economy that targets children as consumers in a market where there are never enough shoppers and where the primary goal is no longer to manufacture goods but needs. To explain how and why this has come about, Barber brings together extensive empirical research with an original theoretical framework for understanding our contemporary predicament. He asserts that in place of the Protestant ethic once associated with capitalism--encouraging self-restraint, preparing for the future, protecting and self-sacrificing for children and community, and other characteristics of adulthood--we are constantly being seduced into an "infantilist" ethic of consumption.
Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole
by Benjamin R. BarberHow advertising and marketing seek to keep adults thinking like children and seek to advertise to children as if they are able to make choices as independent consumers.
Consumer Activism: Promotional Culture and Resistance
by Eleftheria J Lekakis"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Consumer Activism: Promotional Culture and Resistance
by Eleftheria J Lekakis"A crucial intervention to both critical studies of consumption and research into activism. It authoritatively explores the complex and multiplying links between branding and neoliberal culture, consumer practices and social justice." – Professor Mehita Iqani, Stellenbosch University "Eleftheria Lekakis reminds us that as consumers, we can do much more than just buy our way out of social or political problems." – Professor Melissa Aronczyk, Rutgers University Consumption and resistance are entwined. From buying fair-trade, to celebrity advocates for social causes, to subvertising and anti-consumerist grassroots movements, consumer activism is now a key part of our fight for social and environmental justice. This book is a comprehensive exploration of the complexities and dilemmas of using the marketplace as an arena for politics. It goes beyond simply buying or boycotting to critically explore how individuals, collectives, corporations and governments do politics with and through consumption. Impassioned and always accessible, Eleftheria Lekakis explores: The media and economic logics which privilege elite activists. The real opportunities to resist and redirect promotional culture. Consumer activism as collective and community-building. The politicisation of celebrity influencers. The centrality of digital media technology. A range of transnational case studies pushing the field beyond the Global North. Consumer Activism: Promotional Culture and Resistance covers the full breadth of theory and practice you need to know. It is an essential resource for understanding, researching and engaging with the global phenomenon of consumer activism. Dr Eleftheria Lekakis is senior lecturer in Media and Communications at the School of Media, Arts, and Humanities at the University of Sussex.
Consumer Alternative Dispute Resolution in Emerging Economies
by Eda Sahin-Sengül Serkan KayaThis book provides a comprehensive guide to consumer Alternative Dispute Resolution (ADRs) and the unconventional challenges they pose for emerging economies, aiming to advance their growth within developing nations.Written in response to the increasing number of transactions between consumers and traders in the digital age, and the accompanying rise in consumer disputes, the book details ADR systems which have come to the fore to settle complaints. Covering ADR techniques including arbitration, mediation and ombudsman services, it provides a guide to efficient dispute resolution and its application to emerging economies worldwide. The book also examines the role of technology in shaping ADR processes, given the prevalence of digital transactions in consumer markets.Thoughtfully explaining the challenges faced in implementing these systems suggests how governments and businesses can encourage the use of ADR, alongside providing practical case studies detailing past integrations into emerging economies.Practical, thorough, and internationally focused, this book will be of interest to researchers in the fields of dispute resolution, consumer law, and technology.
Consumer and Innovations in e-Health Services: Examples of European Countries
by null Anna Dąbrowska null Alicja Fandrejewska null Elżbieta Stańczyk null Katarzyna SzalonkaInnovations in e-health can significantly enhance healthcare accessibility, efficiency and patient safety. The advancements, such as telemedicine and electronic health records, facilitate remote access to healthcare services, reducing geographical barriers and addressing the urgent needs of patients. Moreover, they enable healthcare providers to deliver more personalized and accurate healthcare services thanks to integrating technologies like artificial intelligence. Ehealth optimizes healthcare costs, addresses current, pressing needs of individuals, communities and societies and adapts to the changing landscape of healthcare, making it a crucial and highly relevant topic in today’s world. This book discusses critical aspects associated with the implementation of technological innovations in the e-health market. The authors have identified the technological innovations introduced in the e-health sector during the last decade of the twenty- first century and explored how patients are adapting to and managing these technological advancements. The authors conducted research in four selected European countries: Poland, Finland, Estonia and Spain, with a focus on understanding the extent to which these new technological solutions have been embraced by demand- side actors, that is, recipients/users of e-health services. The resulting book aims to address the following questions: What barriers do new technological solutions encounter in their implementation? Do the e-health services and solutions contribute to improving health and extending life expectancy in individual European countries? The book offers a comprehensive overview of innovations in digital health services, concentrating on this sector as evaluated by the institutions responsible for their functioning and the development of the supply side of e-health services. Additionally, the book provides an in- depth analysis of patients’ attitudes toward technological advancements in medical services, focusing on their interaction with digital healthcare solutions and assessing the willingness of e-patients to incorporate cutting-edge e-health services into their health- related behaviors. Finally, the book presents an analysis and assessment of using technological solutions to enhance the efficiency and effectiveness of the healthcare system in Europe.It provides practical insights and a comprehensive view of innovations and e-services in healthcare, catering to a diverse audience, including practitioners and managers of healthcare entities, patients, tech start- ups, researchers and students.
Consumer Awareness and Textile Sustainability (Sustainable Textiles: Production, Processing, Manufacturing & Chemistry)
by Subramanian Senthilkannan MuthuThis contributed volume discusses how consumer awareness of textile sustainability can lead to a more sustainable textile supply chain. From the initial purchase of a textile to its care and longevity, consumer behaviors are at the core of consumption associated with the textile industry. Making consumers aware of the environmental impacts of the clothing products they buy help them to choose the best alternative which has the lowers footprints and also enable them to help the entire textile sector to become sustainable. In addition, making them aware of environmental footprints of textile products from cradle to grave, make them aware of how best they can take care of their products during use and disposal phases and how they can help to preserve the planet with their earnest efforts to reduce the environmental impacts in their boundary, i.e. the use and disposal phases.
Consumer Bankruptcy Law: A Practical Guide for Students and Professionals
by Alexander HernandezThis practical and invaluable textbook covers the principles and practice of U.S. consumer bankruptcy law, known as Chapter 7 and Chapter 13, for paralegals and legal studies students. Consumer Bankruptcy Law provides step-by-step guidance on handling a bankruptcy case, from client interviews to preparing and filling the bankruptcy petition, as well as the issues which may arise after. Featuring practical examples throughout, the book ensures that you will become familiar not only with core legal concepts but also with the real-life issues and pitfalls that can occur. Screenshots on how to complete a bankruptcy petition are featured, along with flowcharts of the processes of consumer bankruptcy law in the U.S. and exercises to test your knowledge at the end of each chapter. Including online resources for both students and instructors to benefit from, such as multiple-choice questions and PowerPoints summarizing each chapter, Consumer Bankruptcy Law: A Practical Guide for Students and Professionals will be an indispensable resource for anyone engaging in this important area of legal practice.
Consumer Behavior: Understanding Consumers– Designing Marketing Activities
by Stefan Hoffmann Payam AkbarDetailed textbook with a focus on consumer behavior research This textbook addresses the central question of whether and in what way advertising has a lasting influence on the purchase decision process. For this purpose, it takes a look at the focus of consumer behavior and market research. In the course of this, the work conveys the basics of consumer behaviour in a comprehensible and clear language. Why is the shopping cart fuller than planned? Why does everyone want the latest smartphone so badly? The authors Stefan Hoffmann and Payam Akbar address the following topics in their book "Consumer Behaviour": They begin with the understanding of the term and briefly outline the theoretical as well as methodological approach to consumer behaviour.They then discuss influences on consumer behaviour, which take place first and foremost within us: Motivation, emotion and cognition as well as attitude and decision.They then show that behaviour differs systematically between different consumer groups. For this purpose, they consider influences from the social, physical and media environment.At the end of the consumer behavior book, they illustrate how buying behavior is embedded in general societal developments and thus constantly changes over time. This second edition of the book has been revised and updated by the authors. Clear textbook for exam preparation with many practical aids The Consumer Behavior textbook is intended for students in the following disciplines: Business AdministrationPsychologyCommunications Related disciplines It follows a consistent didactic concept: as a reader, you observe the fictional characters Lea and Ben in numerous consumption situations. In this way, you get to know essential theories and models in a lively way and close to everyday life. The following elements also help you to quickly grasp and effectively learn the contents of the textbook "Consumer Behaviour": Case studiesDescriptions of relevant studiesQR codes to video content (e.g. videos and websites) This makes this book ideal for reviewing lectures and preparing for exams. At the end of each chapter you will find questions for self-monitoring and recommended reading.
Consumer Behavior: New Essays on the Study of Consumption (Routledge Interpretive Marketing Research)
by Morris B. HolbrookConsumer Behavior presents an autobiographical view of Morris B. Holbrook’s contributions to the study of consumer behavior, describing his life and work over the past 60 years via a collection of subjective personal introspective essays. This new collection extends, enlarges, and elaborates on the insights garnered over Holbrook’s career to provide a lively and thought-provoking exploration of the evolution of consumer research.Using Subjective Personal Introspection (SPI), Holbrook shares aspects of his own journey in developing insights into such topics as the consumption experience, consumer value, the jazz metaphor, marketing education, and various controversies that have interested the scholarly community. Early chapters portray Holbrook’s evolution in college, graduate school, and faculty membership, while later chapters trace his approaches to understanding the role of consumption as the essence of the human condition. Throughout, SPI is used to illuminate the ways in which academic struggles have led toward deeper understandings of consumers.Readers with an interest in the autobiographical details of how ideas develop and emerge in an area such as consumer research – including doctoral students or faculty members in the field of marketing – will find enlightenment and inspiration in contemplating the (mis)adventures of a fellow traveler.
Consumer Behavior and Advertising Involvement: Selected Works of Herbert E. Krugman (Marketing And Consumer Psychology Ser.)
by Edward P. KrugmanThis book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from Cognitive Psychology, Social Psychology and Survey Methodology. William Wells, University of Minnesota, has provided the foreword and section overviews for the book which will help it appeal to all academics and students of consumer research.
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
by Marieke de MooijMarieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
by Marieke de MooijMarieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
by Marieke De MooijThe Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Consumer Behavior and Insights
by Diane PhillipsConsumer Behavior presents a new approach to teaching consumer behaviour; Phillips moves beyond traditional psychological learning to acknowledge more holistic perspectives of consumer behaviour and incorporate new areas of research, such as Consumer Culture Theory. The latest behavioral, psychological and sociological approaches are presented alongside emerging techniques, such as neuromarketing, with their application to marketing explicitly drawn out. Theory is set in context for students through extensive use of US and international examples and extended cases.
Consumer Behavior Exercise (A)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).
Consumer Behavior Exercise (B)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a high-involvement/utilitarian product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).
Consumer Behavior Exercise (C)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her buying decision. The exercise provides students with first-hand understanding of important concepts in consumer choice domain (e.g., stages in the buying process, decision-making roles, habit versus deliberation).
Consumer Behavior Exercise (D)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a low-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g., customer satisfaction, product meaning, brand loyalty).
Consumer Behavior Exercise (E)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a high-involvement product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g., customer satisfaction, product meaning, brand loyalty).
Consumer Behavior Exercise (F)
by Susan Fournier John DeightonStudents are instructed to interview a recent purchaser of a high-involvement/ego-expressive product or service in depth about his/her ownership and usage experiences. The exercise provides students with first-hand understanding of important concepts in consumption domain (e.g., customer satisfaction, product meaning, brand loyalty).
Consumer Behavior For Dummies
by Laura A. LakeGet into the minds of consumers and increase your revenue! Want to better understand why consumers think and act the way they do? This practical guide gives you the tools to identify the influences that affect their purchasing behavior. It also shows you how to apply that knowledge as you develop a marketing strategy that speaks directly to their needs. You'll see how to capture their attention, motivate them to purchase your products and services, earn their loyalty, and much more. Why do they buy? - understand the decision-making process consumers go through when considering a purchase Apply behavior to marketing - learn the 4Ps of marketing and how consumer behavior plays a role in each Gain a deeper understanding of the individual consumer - gauge a consumer's motivation, emotions, perception, and attitude and use them to predict and change buying intentions Explore external influences on customers - from cultures to family life cycles to household structures and social groups, see how purchasing patterns are affected Craft your marketing strategy - use consumer knowledge to delve into market research, identify key segments, and launch into untapped markets Implement your plan - create powerful positioning strategies and reach customers where they're at with a message that motivates them Open the book and find: Actionable, real-world insight and advice Tips to help you lead consumers from attention to action Research techniques and marketing tips How self-concepts and lifestyle change consumer behavior Methods for cultivating repeat business and loyalty Ways to protect against consumer misbehavior Advice on encouraging new product adoption Ten ways to enhance customer satisfaction
Consumer Behavior in Action: Real-life Applications for Marketing Managers
by Geoffrey Paul LantosConsumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research. The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.