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Copulae in Mathematical and Quantitative Finance: Proceedings of the Workshop Held in Cracow, 10-11 July 2012 (Lecture Notes in Statistics #213)
by Fabrizio Durante Wolfgang Karl Härdle Piotr JaworskiCopulas are mathematical objects that fully capture the dependence structure among random variables and hence offer great flexibility in building multivariate stochastic models. Since their introduction in the early 1950s, copulas have gained considerable popularity in several fields of applied mathematics, especially finance and insurance. Today, copulas represent a well-recognized tool for market and credit models, aggregation of risks, and portfolio selection. Historically, the Gaussian copula model has been one of the most common models in credit risk. However, the recent financial crisis has underlined its limitations and drawbacks. In fact, despite their simplicity, Gaussian copula models severely underestimate the risk of the occurrence of joint extreme events. Recent theoretical investigations have put new tools for detecting and estimating dependence and risk (like tail dependence, time-varying models, etc) in the spotlight. All such investigations need to be further developed and promoted, a goal this book pursues. The book includes surveys that provide an up-to-date account of essential aspects of copula models in quantitative finance, as well as the extended versions of talks selected from papers presented at the workshop in Cracow.
Copy, Copy, Copy
by Mark Earls John V. WillshireTHE #1 HACK FOR SMARTER MARKETINGWe all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that's worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenges that we face inside and outside the organization.Based on extensive research and proven examples, Copy, Copy, Copy provides over 50 strategies that you can use right away to copy, borrow or steal as the basis for better ideas - faster. If it's good enough for Elvis, Newton, Shakespeare, The British Olympic Cycling Team and Great Ormond Street Hospital, isn't it good enough for you? 'This delightful book argues convincingly that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.' -- Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman 'Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation - though "praxis". This is jammed with great case studies and 52 actionable strategies.' -- Stephen Maher, Chairman, The Marketing Society and CEO, MBA 'Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. A book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.' -- David Abraham, CEO Channel 4 PLC
Copy This!: Lessons From A Hyperactive Dyslexic Who Turned A Bright Idea Into One Of America's Best Companies
by Paul Orfalea Ann MarshBill Moyers said this about Paul Orfalea after reading Copy This!: "If I could live my life over again, I would sit at his feet and listen to everything he has to say. " And David Brancaccio, host of NOW on PBS, wrote: "As the host for a decade of a daily business program, I had to read what seemed like every business book published in the English language. It is, therefore, with authority that I can say Paul Orfalea's book is wonderful, heartbreaking, and profoundly useful. " <P><P> Copy This!, Paul Orfale's memoir of turning lemons into lemonade, is wise, personal, funny, unflinchingly honest, and filled with wisdom, business lessons, and his inspired Orfalea Aphorisms. It's the story of how a struggling kid who could barely read, write, or sit still managed to grow a 100-square-foot copy shop named Kinko's into a $1. 5 billion empire that Fortune named one of the best places in America to work. And it's the story of an individual who saw his learning disabilities-ADHD and dyslexia-as learning opportunities, which molded the homegrown, compassionate culture that allowed Kinko's to thrive, and guided the behavior of a CEO who had no choice but to think different. A terrifically entertaining read from a born storyteller, but with the hardcore guts of true business acumen, Copy This! will blow fresh air into the thinking of any manager, entrepreneur, executive, or business owner.
Copy This Book!: What Data Tells Us about Copyright and the Public Good
by Paul J. HealdIn Copy This Book!, Paul J. Heald draws on a vast knowledge of copyright scholarship and a deep sense of irony to explain what's gone wrong with copyright in the twenty-first century. Distilling extensive empirical data to clearly show the implications of copyright laws and doctrine for public welfare, he illustrates his findings with lighthearted references to familiar (and obscure) works and their creators (and sometimes their creators' oddball relations). Among the questions he tackles: How does copyright deter composers from writing new songs? Why are so many famous photographs unprotected orphans, and how does Getty Images get away with licensing them? What can the use of music in movies tell us about the proper length of the copyright term? How do publishers get away with claiming rights in public domain works and extracting unmerited royalties from the public? Heald translates piles of data, complex laws, and mysterious economics, equipping readers with the tools for judging past and future copyright law.
Copy This Idea: Kick-start Your Way To Making Big Money From Your Laptop At Home, On The Beach Or Anywhere You Choose
by Andrew ReynoldsCOPY AN ORDINARY GUY WHO USED THIS PROVEN MONEY-MAKING SYSTEM TO BANK £50 MILLION! Have you ever dreamed of escaping the 9-5 rat race? Of working part time at home just a few hours a week, yet making more money in a month than you make in a whole year now? Of starting on a shoestring and going on to bank your first £million? Of having the freedom and the money to live the life you truly want and deserve? Follow in the footsteps of this ordinary down-to-earth guy who actually did just that! He gave up his job and starting in from his spare room at home, became a multi-millionaire despite having never done anything like this before. Now for the first time, in this book, he will show you how you can copy his proven money making system. You will even receive a free DVD set to help you along the way! "AMAZING. I buy something for £6, just like he showed me, and sell it for £197...working from my kitchen table at home. Even though I'd never done anything like this in my life, I have pulled in over £1million so far." Andrew Reynolds' student.
Copycats
by Oded ShenkarIn the business world, imitation gets a bad rap. We see imitating firms as ?me too? players, forced to copy because they have nothing original to offer. We pity their fate: a life of picking up crumbs discarded by innovators striding a path paved with fame and profit.In Copycats, Oded Shenkar challenges this viewpoint. He reveals how imitation?the exact or broad-brushed copying of an innovation?is as critical to prosperity as innovation.Shenkar shows how savvy imitators generate huge profits. They save not only on R&D costs but also on marketing and advertising investments made by first movers. And they avoid costly errors by observing and learning from others? trials.Copycats presents suggestions for making imitation a core element in your competitive strategy and pairing it powerfully with innovation, including:· How to select the right model to imitate· How to avoid oversimplification of a model· Which imitation strategy to use· How to prepare and execute an implementation planEngaging, practical, and rich in company examples, Copycats unveils how to add imitation to your competitive arsenal.
Copycats & Contrarians: Why We Follow Others . . . and When We Don't
by Michelle Baddeley&“Why we run with—or avoid—the crowd, and why it matters, from choosing a restaurant in a tourist trap to believing fake news. I learned a lot&” (Tim Harford, author of The Undercover Economist). Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today&’s interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information—or misinformation—flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more. Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs. nonrational and cognitive vs. emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world. &“Her observations on how both risk-taking and conformism contributed to Donald Trump&’s election, and on how social media affects &‘copycats,&’ make for a well-timed and valuable study.&” —Publishers Weekly &“This might well become the defining book, for this decade and more, on the topic of herding and social influence.&” —Cass Sunstein, co-author of Nudge
Copyright Collective Administration in Nigeria: Lessons for Africa (SpringerBriefs in Law)
by Olukunle OlaThis work explores the operation and regulation of copyright collective management in Nigeria. The nexus between creativity and copyright and how creativity has played a pivotal role in development is explained. The need to balance the interests of authors and users is discussed and the societies representing the interest of copyright owners are illustrated. Further, Nigeria's legal framework for collective management is enunciated from a pre-independence and post-independence perspective. In the course of this regulatory challenges encountered in the administration of collective management organizations, steps so far taken to address the problems, legislative reforms and judicial decisions are discussed. A path to the new regime is chartered. The South African Copyright collective management system is explored and a comparison between the Nigerian and South African system is made. Thereby the need for supervisory and regulatory agencies of government is shown to seek the national interest regarding the collective administration of copyright and related rights. Then, suggestions for improvement and lessons for Africa are provided.
The Copyright Guide: How You Can Protect and Profit from Copyright (Fourth Edition) (Allworth Intellectual Property Made Easy)
by Lee Wilson"A definitive resource." —Midwest Book Review A Clear, Friendly Reference for Using, Protecting, and Profiting from Copyright Copyright may seem like a mystery, but it is actually quite easy to understand—as Lee Wilson demonstrates in The Copyright Guide, Fourth Edition. This resource explains everything you need to know to make copyright work for you, including how to license your copyrights, how to acquire the right to use the works of others, what copyright infringement is, how to protect your works from infringement, and how to avoid infringing on the works of others. This is a must-read for anyone who creates or uses copyright—which, due to the explosion of information technology, is just about everyone! In plain language with scores of real-life examples, this newly updated edition addresses important issues in copyright, including: How to secure copyright protection without a lawyer What constitutes copyright infringement How copyright law applies to new media When parody is really infringement How to handle copyright trolls With informative tips and easy-to-use forms, The Copyright Guide will save you legal fees, make sure you avoid infringing on the works of others, and help you protect and profit from what you create.
The Copyright Handbook: How to Protect and Use Written Works (9th edition)
by Stephen FishmanFishman is San Francisco-based intellectual property and business attorney who has written numerous self-help law books for Nolo Press. He offers copyright advice to writers of words (not music) in any genre, whether working freelance or for someone else, and for related professionals such as editors, publishers, librarians, and literary agents. First he summarizes the current copyright law in the US, then discusses particular problems or goals. The first edition appeared in 1992 and the most recent in 2002. Annotation ©2004 Book News, Inc., Portland, OR (booknews.com)
Copyright Law and Computer Programs: The Role of Communication in Legal Structure (Transnational Business and Corporate Culture)
by Jisuk WooFirst Published in 2000. Routledge is an imprint of Taylor & Francis, an informa company.
The Copyright Zone: A Legal Guide For Photographers and Artists In The Digital Age
by Edward C. Greenberg Jack ReznickiIf you license or publish images, this guide is as indispensable as your camera. It provides specific information on the legal rights of photographers, illustrators, artists, covering intellectual property, copyright, and business concerns in an easy-to-read, accessible manner. The Copyright Zone, Second Edition covers: what is and isn’t copyrightable, copyright registration, fair use, model releases, contracts and invoices, pricing and negotiation, and much more. Presented in a fun and easy to digest style, Jack Reznicki and Ed Greenberg, LLC help explain the need-to-know facts of the confusing world of legal jargon and technicalities through real world case studies, personal asides, and the clear writing style that has made their blog Thecopyrightzone.com and monthly column by the same name in Photoshop User magazine two industry favorites. The second edition of this well-reviewed text has almost doubled in size to ensure that every legal issue you need to know about as a photographer or artist is covered and enjoyable to learn!
Copyright’s Excess: Money and Music in the U. S. Recording Industry
by Glynn LunneyFor more than 200 years, copyright in the United States has rested on a simple premise: more copyright will lead to more money for copyright owners, and more money will lead to more original works of authorship. In this important, illuminating book, Glynn Lunney tests that premise by tracking the rise and fall of the sound recording copyright from 1961 to 2015, along with the associated rise and fall in sales of recorded music. Far from supporting copyright’s fundamental premise, the empirical evidence finds the exact opposite relationship: more revenue led to fewer and lower-quality hit songs. Lunney’s breakthrough research shows that what copyright does is vastly increase the earnings of our most popular artists and songs Doing so reduced their productivity. At the same time, copyright did very little to increase the earnings of, and hence increase the productivity of, artists at the margins. The net result: more revenue was associated with the release of fewer hit songs. This book should be read by anyone interested in how copyright operates in the real world.
The Copywriter's Handbook: A Step-By-Step Guide To Writing Copy That Sells (4th Edition)
by Robert W. BlyThe classic guide to copywriting, now in an entirely updated fourth editionThis is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention—and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step “Motivating Sequence” for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful “lead magnets” that double response rates * The “4 S” formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Copywriting: Bullet Guides
by Tina KonstantOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales
Copywriting: Bullet Guides
by Tina KonstantOpen this book and you will Compose great copy Engage your audience Persuade brilliantly Build sales
Copywriting for the Electronic Media: A Practical Guide (6th edition)
by Milan D. MeeskeThis text for undergraduates offers ample copywriting practice with about 80 exercises that sharpen copywriting skills in a variety of venues. Realistic situations typical of entry-level copywriting positions are included. The structure of the text is appropriate for an introduction to writing for electronic media, where many topics are covered, or it can be used to focus on writing for radio and television alone. Along with copywriting materials, the text includes material not always found in texts, such as chapters on copywriting style, consumer behavior, and legal and ethical aspects of copywriting. B&w examples of storyboards and actual aired copy are used extensively. This sixth edition contains new material on getting the first job and the role of the Internet. The grammar review has been expanded and simplified for this edition. Meeske is professor emeritus at the University of Central Florida. Annotation ©2008 Book News, Inc. , Portland, OR (booknews. com)
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
by Robert AshtonThe ability to write great copy is crucial to anyone who wants to advance their career.Written by Robert Ashton, a leading expert on copywriting as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order to write brilliant copy.The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.So what are you waiting for? Let this book put you on the fast track to success!
Copywriting In A Week: Be A Great Copywriter In Seven Simple Steps
by Robert Ashton Rob AshtonGreat copywriting just got easierIt's strange to think that there was a time when only the privileged few could read or write. The rest of us relied on the spoken word. Storytelling was used to pass knowledge on from one generation to the next. Now, most of us are literate and use the written word to gather information and inform our decision making. Increasingly we do this online, with social media and messaging enabling rapid, spontaneous global communication. But rather than freeing us from the need for clear, effective written communication, it actually makes good communication even more important. The less we communicate face to face, the greater the opportunity for misunderstandings. Of course, all writing communicates your message to people you cannot see and may never meet. It means you can influence more widely; it also means you must take care not to make assumptions aboutyour reader, especially those who see your public postings. Successful copywriting is constructed from carefully selected words, each with a clear purpose. It is written to prompt feelings, thoughts or actions. It is clear, concise and at times comforting. It is also comprehensible, even to those not yet confident users of your language. Reading this book, and following the techniques it introduces, will make you a more effective writer. Expertise in grammar is not needed as all the necessary jargon is simply defined and, anyway, some forms of business writing deliberately ignorerules. This book is for people who want to write for results. Each of the seven chapters in Copywriting In A Week covers a different aspect:- Sunday: Focusing your message- Monday: Using layout, pictures and colour to make words memorable- Tuesday: Writing effective letters- Wednesday: Making advertising work for you- Thursday: Communicating clearly with the media- Friday: Preparing promotional print- Saturday: Composing proposals and presentation visuals
Copywriting Strategies: A No-Nonsense Guide to Writing Persuasive Copy for Your Business
by Nicki KrawczykMaster the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book will teach you strategies for identifying your target consumer, creating a strong message, and writing powerful copy that connects your message with your audience. What sets this copywriter's handbook apart from other copywriting books: Copywriting 101—Learn the essentials for crafting persuasive copy, including the Ten Commandments of copywriting, common misconceptions, and writing in the digital age. Fundamental strategies—Put principles into practice with strategy sessions, real-life examples of great copywriting, and a call to action that challenges you to use what you've learned. But wait, there's more—Build on your new copywriting skills with specific tips to create marketing communications for your branding, websites, emails, digital ads, social posts, and more. Discover how to reach your audience through persuasive copywriting using the lessons and examples found in this strategic copywriter's guide.
Copywriting Third Edition: Successful writing for design, advertising and marketing
by Gyles Lingwood Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
Copywriting Third Edition: Successful writing for design, advertising and marketing
by Gyles Lingwood Mark ShawWriting copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you through step-by-step processes that can help you to write content quickly and effectively.
The COR/COTR Answer Book
by Bob BoydThe Classic COR/COTR Reference Updated!Incorporating the most important changes to regulations affecting federal acquisition, this third edition of The COR/COTR Answer Book remains the “go to” reference for CORs, COs, and other acquisition professionals.Included in this third edition are:• Updated and expanded coverage of the policies and regulations on government property• Revised dollar thresholds that comply with the most recent changes• In-depth coverage of performance-based paymentsCoverage of the new FAR rules on COR certification details the elements of this new three-tiered mandatory certification program, along with the requirements on training, experience, and continuous learning. The easy-to-use question and answer format facilitates quick access to specific information. In this third edition, The COR/COTR Answer Book continues a tradition of trusted service to acquisition professionals carrying out their vital role in contract planning, formation, and administration.
Coral Reefs
by Seymour SimonSeymour Simon knows how to explain science to kids and make it fun. He was a teacher for more than twenty years, has written more than 250 books, and has won multiple awards. <P><P>In Coral Reefs, Simon introduces elementary-school readers to the oceans’ reefs through wonderful descriptions and stunning full-color photographs. He encourages appreciation of the ecology of coral reefs, explains why they are in danger, and suggests ways kids can help save the endangered reefs. Lexile Measure: NC1110L
El corazón del líder
by Jon BylerLa mayor crisis del liderazgo, en la actualidad, es el carácter. Aunque se ha escrito mucho sobre la importancia del carácter, este libro se centra en las áreas prácticas del carácter de cada persona, las cuales, pueden ser transformadas con la aplicación de principios bíblicos. El autor inicia el libro señalando la importancia del carácter y cómo se forma, pero pasa rápidamente a los capítulos sobre aspectos específicos del mismo que son de vital importancia en el liderazgo: un corazón dispuesto a servir, quebrantamiento, uso de la lengua, relación de autoridad, perdón, familia y un buen final, entre otros. Los principios bíblicos se examinan, ilustran y aplican en cada una de estas áreas. El trabajo se basa en la premisa del autor de que los verdaderos líderes cristianos son fuertes y equilibrados en tres áreas fundamentales: carácter, conocimiento y habilidades de liderazgo. De estas, el carácter es la más importante, pero también la más difícil de desarrollar. Este libro constituye una herramienta de gran impacto a nivel personal, pero lo más valioso es que permite a pastores, mentores, educadores y padres empezar a trabajar con los demás en el desarrollo de un carácter semejante al de Cristo.