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Contemporary Direct and Interactive Marketing
by Martin Baier Lisa D. SpillerDecades ago, direct marketers gathered customer names and addresses, and created mailing lists; today, much has changed and much has remained the same. This third edition recognizes the growth of various digital marketing formats for conducting direct and interactive marketing today. Today's consumers desire the speed and the control that the new digital and social media formats provide. Direct marketing has always been accountable and measurable, and now with the various digital media formats and computer technology, it is more interactive and precise than ever before. This edition builds on the traditional foundations of direct marketing, and extends into the future where continuous digital innovations are transforming the marketing landscape. We cannot begin to envision what changes are ahead. But one thing is certain: traditional direct and interactive marketing principles will still apply. This edition builds on these traditional foundations, captures the new media and methods, and explores the future innovations of direct and interactive marketing.
Contemporary Discourse of Halal and Islamic Entrepreneurship: Trends and Future Opportunities
by Lukman Raimi Salisu Monsuru Adekunle Muhammad Salman ShabbirThis book serves as a valuable resource for Islamic entrepreneurship researchers, Halal scholars, Islamic finance professionals, Halal advocates, and Halal business model consultants in the fast-changing global economy. The thematic focus is not only on Islamic and halal entrepreneurship but also on halal production and consumption, ethics and impact investing in Islamic entrepreneurship, Shariah principles guiding business model innovation and utilisation of disruptive technologies (such as crowdfunding for startups, bitcoin, digital ventures, cryptocurrency, blockchain, among others), Islamic entrepreneurship and SDGs, halalisation and sustainability issues, and emergence of Islamic-Fintech in Muslim majority nations and nations with plural economic systems, including the interface of Islamic and halal entrepreneurship with science, technology, engineering, and mathematics (STEM). At the moment, the working knowledge about Islamic and halal entrepreneurship is at its infancy among Islamic finance professionals, halal consultants, academic researchers, and students nursing the ambition of going into these two fields. Universities, Islamic training academies, and centres are also ill equipped to enrich Islamic and halal curricula with principles and conventional models. One of the proactive ways of breaking financial exclusion, social inequality, and social exclusion caused by apathy and avoidance of Riba, Maysir, and Gharar is by recognising, embracing, and promoting Islamic and halal entrepreneurship among the excluded Muslims and lovers of ethical business models. Overall, this book aims to promote better understanding of Islamic and Halal entrepreneurship in order to assist academics, researchers, practitioners, consultants, and policymakers to improve the growth of Islamic startups and small and medium enterprises (SMEs) by improving social inclusion and financial inclusion and accelerating the attainment of SDG 8 and SDG12.
Contemporary Ecology Research in China
by Wenhua LiThe Chinese government is increasingly focusing on ecological construction and has subscribed to a national "Ecological Civilization Construction". Ecological research and protection practice develop so fast and achieve a lot at the national agenda. This book is a synthesis of five most exciting and dominant themes in contemporary ecological research in China: biodiversity, ecosystem management, degraded ecosystem restoration, global change and sustainable development. This book spans all the Earth's major ecosystems, such as forests, oceans, grasslands, wetlands, lakes, rivers, farmland and cities. This book provides a platform for scientific research across a variety of disciplines. It will be invaluable to experts, policymakers and local officers and will also be a highly useful resource for undergraduate and postgraduate students. This book will allow researchers, students and policymakers outside China to learn abou t the significant achievements and applications of ecological research within China.
Contemporary Economic Analysis (Routledge Revivals): Papers Presented at the Conference of the Association of University Teachers of Economics 1978
by David A. Currie Will PetersFirst published in 1980, this book collects 17 lectures presented at the annual conference of the Association of University Teachers of Economics covering a wide range issues and debates. They include new theoretical points, criticisms of existing theory, the reporting of empirical studies and their implications, and refinements of methodological techniques. Among the topics covered are government deficits and capital accumulation; macroeconomic issues of management policy and foreign trade; empirical studies of foreign exchange markets, and supply and demand of hours of work; public sector and welfare economics; risk and uncertainty; and monopoly, competition and markets.
Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 1
by An Thinh Nguyen Thu Thuy Pham Joon Song Yen-Ling Lin Manh Cuong DongThis book makes general considerations regarding global changes and contemporary economic issues in Asian countries in real terms. It offers a collection of original conference papers from the annual international conferences on “Contemporary economic issues in Asian countries” (CEIAC Conference) commenced in 2022 in collaboration with CIFOR-ICRAF, Sungkyunkwan University (Korea), and Tamkang University (Taiwan). The theme of the CEIAC Conference 2022 deals with broad aspects of the contemporary economic issues in Asian countries. It covers topics such as economics and business (economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing, etc.), green economy and sustainable development (developing process, development policy, public policy, sustainable growth, green growth, etc.), and international trade and investment (international trade theory, free trade agreements, tariffs, intellectual property, international law, etc.). The book would interest a wide array of professors, researchers, lecturers, students in fields of economics, consultants, and decision makers interested in the issues related to economic issues in Asia.
Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2
by An Thinh Nguyen Thu Thuy Pham Joon Song Yen-Ling Lin Manh Cuong DongThis book continues the discussion from Volume 1 on the general considerations regarding global changes and contemporary economic issues in Asian countries in real terms. It offers a collection of original conference papers from the annual international conferences on “Contemporary economic issues in Asian countries” (CEIAC Conference) commenced in 2022 in collaboration with CIFOR-ICRAF, Sungkyunkwan University (Korea), and Tamkang University (Taiwan). The theme of the CEIAC Conference 2022 deals with broad aspects of the contemporary economic issues in Asian countries. It covers topics such as economics and business (economic theory, national and international income distribution, macroeconomic policies, sectors of economy, productivity developments, financial market, business governance, bank financing, etc.), green economy and sustainable development (developing process, development policy, public policy, sustainable growth, green growth, etc.), and international trade and investment (international trade theory, free trade agreements, tariffs, intellectual property, international law, etc.). The book would interest a wide array of professors, researchers, lecturers, students in fields of economics, consultants, and decision makers interested in the issues related to economic issues in Asia.
Contemporary Economics: An Applications Approach
by Robert CarbaughThe 8th Edition of Contemporary Economics continues to offer a clear, concise presentation of basic micro- and macroeconomic theory. Emphasising how the discipline of economics connects to the world, the book takes a friendly and accessible tone, illustrating theory with applications. This new edition comes with updated applications and data to reflect the changing world events since the previous edition was published. With a vast range of updated applications, the handbook uses real world, globally relevant examples that make the subject easy to understand. New and updated topics include: Energy and oil Economic sanctions on Russia and Iran The Eurozone Crisis The Trans-Pacific Partnership China and the world currency market Including a Companion Website complete with instructor's manual, lecture slides and test bank, as well as an online study guide and multiple choice questions for students, Contemporary Economics is suitable for both economics students and non-majors studying economics and economic issues at the introductory level.
Contemporary Economics: An Applications Approach
by Robert CarbaughThe ninth edition of Contemporary Economics continues to offer a clear, concise presentation of basic micro- and macroeconomic theory. Emphasizing how the discipline of economics connects to the world, the book takes a friendly and accessible tone, illustrating theory with applications.This new edition comes with updated applications and data to reflect the changing world events and contemporary issues since the previous edition was published. With a vast range of updated applications, the handbook uses real-world, globally relevant examples that make the subject easy to understand.Including a suite of digital resources including instructor’s manual, lecture slides, and test bank, Contemporary Economics is suitable for both economics students and non-majors studying economics and economic issues at the introductory level.
Contemporary Economics: An Applications Approach
by Robert J. CarbaughThe new edition of this popular text combines a clear, concise presentation of basic micro- and macroeconomic theory with up-to-date coverage of the U.S. economic recovery as well as international issues. The author's treatment of current debates over banking regulation, fiscal issues, and other hot topics is always well-balanced. Many students in an introductory economics course are non-majors, so Carbaugh keeps things light and friendly and uses lots of applications to hold the reader's interest.
Contemporary Economics
by William A. MceachernMcEachern, an economist and teacher, provides an introductory textbook on economics that explains related theory, events, and institutions by using timely real-world examples. Each of the National Content Standards of the National Council on Economic Education is covered. Two new chapters in this edition discuss personal finance, specifically consumer responsibilities and protections and managing money. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Contemporary Economics
by William A. McEachernBring economics to life with rich, practical examples that make concepts clear and intriguing. CONTEMPORARY ECONOMICS blends economic expertise and educational insights with comprehensive content, sound instructional design, and extensive print and media teaching tools. <p><p> The book covers CEE's (Council for Economic Education) Standards completely and repeatedly. This text includes two chapters covering personal finance, including information on managing money and being a responsible consumer. A wealth of print, video, electronic, and online resources make it simple to address varied learning styles, use formal and informal assessment, and integrate technology where it makes sense to you.
Contemporary Economics
by William A. MceachernComprehensive coverage of the national standards is combined with many other great qualities of the package: web-based resources, history connections, activities and projects, personal finance topics, video, technology-based teaching tools, and much more.
Contemporary Economics (Second Edition)
by William A. McEachernBring economics to life with rich, practical examples that make concepts clear and intriguing. Contemporary Economics blends economic expertise and educational insights with comprehensive content, sound instructional design, and extensive print and media teaching tools. This new edition now includes two chapters covering personal finance, including information on managing money and being a responsible consumer.
Contemporary Employers’ Organizations: Adaptation and Resilience (Routledge Research in Employment Relations)
by Leon GoobermanThis book argues that employers’ organizations are resilient organizations that adapt to changing circumstances by developing new practices. Adaptation has been prompted by changing economic and social contexts, including state interventions and union activities. Contexts vary over time, across countries and world regions. The purpose of the book is to explore these variations and their impacts on employer organization. The book covers the following themes across four book sections: theoretical perspectives on employer collective action; employers’ organizations in different types of capitalism; different types of employers’ organizations; and international and comparative employer interest representation. Theoretical explorations examining employer power, political preferences, meta-organizing, and ideological foundations are complemented by studies of employers’ organization in China, Denmark, Australia, Germany, Turkey, Canada, and the UK. Different types such as regional and international employers’ organizations are also examined. The book is one of the few edited volumes to examine employer collective action within work and employment, and is the first since 1984 to consider western and non-western contexts. The book will be of interest to employment relations and sociology of work researchers, scholars, advanced students, and practitioners as it brings new perspectives to an understudied actor in employment relations: employers’ organizations.
Contemporary Enterprise and Entrepreneurship in Context (Routledge Research in Applied Enterprise and Entrepreneurship)
by Russ Hepworth-Sawyer Mark Marrington Jenny Hall Emily BeaumontContemporary Enterprise and Entrepreneurship in Context is the core debut for the Routledge Applied Enterprise and Entrepreneurship Series (AEES). This book introduces contemporary sectoral discussions and the theories, considerations and contexts relating to them from a wide range of contemporary academics, thinkers and entrepreneurs.This book brings together many of today’s discourse in the area of enterprise and entrepreneurship alongside relevant and experienced practitioners to launch the AEES series’ foundational book. The book’s structure will distinguish, yet pull together theoretical underpinning and practitioner accounts of enterprise and entrepreneurship in context.This book is suitable for both undergraduate and postgraduate students in the area of business studies, innovation, entrepreneurship and enterprise. The book will also be of interest to a range of roles in the enterprise and entrepreneurship community, including academics and practitioners.
Contemporary Entrepreneurship: Multidisciplinary Perspectives on Innovation and Growth
by Dieter Bögenhold Jean Bonnet Marcus Dejardin Domingo Garcia Pérez de LemaThis book presents the current state-of-the-art in all major and upcoming areas of entrepreneurship research. Thousands of scholars around the world are currently working to broaden our understanding of the entrepreneurial phenomenon. The disciplines involved are numerous, as are the topics of interest, with substantial efforts to enhance the existing knowledge. This book is specifically designed to facilitate high-level, high-intensity discussions and fruitful exchanges between scholars involved in entrepreneurship research. The articles address a variety of topics ranging from self-employment, technology, growth patterns and job creation, and success and failure rates, to historical, conceptual and comparative international approaches. "This book takes entrepreneurship beyond theindividual, size of the venture, entrepreneurial personality, and looks atentrepreneurship as a long term complex process that is heterogeneous, contentdependent with an emphasis on innovation and growth. A must read forindividuals interested in entrepreneurship, today and in the future, on adomestic and global basis. " - Robert D. Hisrich,Director - Walker Center and Garvin Professor of Global Entrepreneurship,Thunderbird School of Global Management "Entrepreneurship is perhaps not just the most multifaceted but also themost important concept of the modern socio-economic disciplines. This bookmakes an invaluable contribution in this fascinating area: it presents amultifaceted socio-economic examination of the impact of entrepreneurship forgrowth. " - Roy Thurik,Erasmus School of Economics in Rotterdam and Montpellier Business School
Contemporary Entrepreneurship: Global Perspectives and Cases (Routledge Studies in Entrepreneurship and Small Business)
by Basel Hammoda Susanne DurstThis book dives deep into everyday entrepreneurial stories with an engaging narrative, based on theory, while providing practical implications by highlighting diverse entrepreneurial examples in emerging themes. It provides a collection of concise authentic entrepreneurship case studies, organized into three main themes: digital entrepreneurship, entrepreneurial learning innovations, and challenging entrepreneurship. The featured case studies are based mainly on primary data gathered from entrepreneurs and active members within the entrepreneurship ecosystem all over the globe, at different stages of the entrepreneurial process. Thus, it moves away from the typical unicorns and flagship start-up stories, which are abundant in management literature, to dive deep into realistic everyday entrepreneurial narratives. This edited collection will be of interest to researchers, academics, practitioners, and students in the fields of entrepreneurship and small business management, international business, and management education.
Contemporary Environmental Accounting: Issues, Concepts and Practice
by Stefan Schaltegger Roger BurrittContemporary Environmental Accounting: Issues, Concepts and Practice has been written by two of the world's leading experts in the field in order to provide the most comprehensive and state-of-the-art textbook on environmental accounting yet attempted. The book is suitable for both undergraduate and graduate students and their teachers, professional accountants, and corporate and organisational managers. Although no prior knowledge of environmental accounting is necessary to understand the critical issues at stake, academic accountants will also find that the book provides a useful introduction to the topic. The goals of the book are to discuss and illustrate contemporary conceptual approaches to environmental accounting; to make readers aware of crucial controversial topics; and to offer practical examples of how the concepts have been applied throughout Europe, North America and Australia. In order to increase the usefulness of the book for relevant courses, each chapter concludes with a set of questions for review. This book is essential reading for all those who are interested in how environmental issues influence accounting.A solutions manual is available on request with the purchase of this book.
Contemporary Euromarketing: Entry and Operational Decision Making
by Jorma LarimoDiscover how European firms operate in the global marketplaceContemporary Euromarketing examines the strategies of small and medium-sized firms that sell their products and services in international markets, with a special focus on international new ventures (INV) and born globals (BG). Academics and researchers working in Finland, Spain, Denmark, Italy, France, Portugal, and the Czech Republic analyze both outward and inward types of operations, foreign sourcing, and foreign partner selection. The book also addresses international counterfeiting and the impact of culture on advertising related issues. Contemporary Euromarketing includes results of surveys and interviews with more than 1,000 European companies and case studies of software firms, export circles, and print media to present analytical insights on the internal and external aspect of marketing in the European Union. This unique book examines the vital issues facing European markets and marketing systems in dealing with global economics, including inter- and intra-trade activities, export behavior, marketing strategies and practices, marketing implications of strategic alliances, public sector marketing, comparative marketing systems, buyer-seller interactions, and business customs and practices among European countries.Topics examined in Contemporary Euromarketing include: a conceptual growth model with typical starting points, pathways, and outcomes of international growth whether partner commitment to export cooperation leads to a higher degree of success differences in international development of INVs and how/why differences are manifested the relationship between export intensity and different types of performance by structural equation modeling (SEM) analysis description of the stages of the internationalization process and its link to performance international sourcing as an entrepreneurial act the relationship between partner selection and international joint venture (IJV) performance differences and similarities between magazine advertisements in France and the Czech Republic the effects of provocative advertising imagery on consumers&’ attitudes toward product factors that attract international counterfeiting to the European Union and much more!Contemporary Euromarketing is an essential resource for practitioners, academics, and policymakers involved in the European Union&’s growing role in the global marketplace.
Contemporary Exhibition-Making and Management: Curating IMT Gallery as a Hybrid Space (Routledge Focus on the Global Creative Economy)
by Mark Rohtmaa-JacksonThis book provides a unique insight into contemporary curation and management in an innovative London-based gallery. Using a critical in-depth case study exploration of IMT art gallery’s ‘successes’ and ‘failures’, it illustrates and evaluates contemporary issues and challenges in curatorial initiatives and exhibition-making strategies. IMT operates as a ‘hybrid space’, combining characteristics of both the commercial gallery sector with non-profit artist-led or garage spaces while retaining affiliations to academic teaching and research. This book explores its structure, behaviour, history, partnerships and exhibition programme through a variety of disciplinary lenses, bringing together cultural, creative, economic, and pedagogical perspectives, as well as the effect of recent sociocultural impacts of the global financial crisis, and the COVID-19 pandemic. Research-based and thought-provoking, this study will be of great interest to researchers, advanced students and professionals in curatorial studies, museum and gallery management, and art markets.
Contemporary Film and Economics: Lights! Camera! Econ! (Routledge Economics and Popular Culture Series)
by Samuel R. StaleyWhat does the movie Lion tell us about why some societies grow rich and others remain poor? What can the global box office juggernaut, Jurassic World tell us about entrepreneurs and the ethics of business? Can the movie Passengers give us insight into human motivation and decision making? This book surveys more than 40 movies to answer these questions and much more. Movies do more than entertain. They project important insights, often unintentional, into the way the world works and the values society cares about. Indeed, their stories are often grounded in the real-world experiences of everyday people. As part of this, movies also provide a window into understanding and evaluating economic behavior. Economics is, after all, the study of how scarce resources like labor, capital, and technology are used to improve (or reduce) our welfare. It also helps us to more fully understand the consequences in our lives that result from those choices and decisions. Through exploring a wide range of films from Passengers to Victoria and Abdul, this book delves into economic concepts such as opportunity costs, profit maximization, greed, business ethics, monopoly, economic growth, and entrepreneurship. Contemporary Film and Economics is a must read for anyone interested in how movies project and interpret economic ideas, craft popular narratives for how economies operate, and explore motivations for economic behavior. Economists will find it useful in starting discussions on key concepts, while filmmakers will find the discussions of economic concepts a provocative way of thinking about how to craft engaging stories that are grounded in practical experience.
Contemporary Finance: Money, Risk, and Public Policy (Wiley Finance)
by Allan M. MalzA clear new finance textbook that explains essential models and practices, and how the financial world works now Contemporary Financial Markets and Institutions: Tools and Techniques to Manage Risk and Uncertainty is an ideal introduction to finance for professionals and students. It covers the basic finance theory required to understand the contemporary financial world and builds on it to present finance in a detailed yet comprehensible way. It explains markets and institutions, and the central bank and government policies that influence how they operate. The book begins with an overview of basic finance theory, including investments, asset return behavior, derivatives pricing, and credit risk. It discusses topics that have dominated markets in recent decades, such as extreme events, liquidity, currency and debt crises, and radical changes in monetary policy and regulation. The concepts are presented alongside examples, strange market episodes, and data from recent experience. Contemporary Financial Markets and Institutions covers advanced credit topics like securitization in a straightforward, succinct way, without advanced mathematics, but with detailed examples using real market data. It integrates financial and macroeconomic content seamlessly. The book is suitable for use by undergraduate and graduate students, and by practitioners of all backgrounds. Abundant pedagogical resources in the book and online facilitate teaching.This book will help students and practioners: Learn the basic concepts and models in finance, including investment, asset pricing, uncertainty and risk, monetary policy and the regulatory system Explore recent developments, from the expansion of central banks to the chaos in commercial banking to changes in financial technology, that are dominating markets worldwide Gain knowledge of risk types, models, and measurement methods, and the impact of regulation Prepare yourself for a successful career in finance, or update your existing knowledge base with this comprehensive reference guide Ideal as a sole or supplementary textbook for beginning and advanced finance courses, as well as for practitioners in finance-related fields, this book takes a unique, market-focused approach that will serve readers well in our turbulent and puzzling times.
The Contemporary Global Economy: A History since 1980 (Blackwell History Of The Contemporary World Ser. #9)
by Alfred E. Eckes Jr.The Contemporary Global Economy provides a lively overview of recent turbulence in the world economy, focusing on the dynamics of globalization since the 1980s. It explains the main drivers of economic change and how we are able to discern their effects in the world today. A lucid and balanced survey, based on extensive research in data and documents, accessible to the non-specialist Written by a renowned specialist in international economic relations with academic and government credentials Offers clear and engaging explanations of the main motors of economic change and how we are able to discern their effects in the world today The author assumes little knowledge of economic theory or financial markets Identifies the challenges for sustainable recovery and economic growth in the years ahead
A Contemporary Historiography of Economics (Routledge Studies in the History of Economics)
by Till Düppe E. Roy WeintraubIn recent years, the focus of historians of economic thought has changed to also include the ideas and practices of contemporary economists. This has opened up new questions regarding the utilization of sources, choice of method, narrative styles, and ethical issues, as well as a new awareness of the historian’s place, role, and task. This book brings together leading contributors to provide, for the first time, a methodological overview of the historiography of economics. Emphasising the quality of the scholarship of recent decades, the book seeks to provide research tools for future historians of economic thought, as well as to any historians of social science with an interest in historiographic issues.
Contemporary Hospitality and Tourism Management Issues in China and India
by Stephen Ball Kevin Nield Susan HornerThis book represents a comprehensive, authoritative and up-to-date analysis of key sectors in the hospitality and tourism industries in China and India, and will address the market's growing need for information on Tourism in China and India. The text will be written in an accessible style drawing on the authors’ wealth of theoretical, educational and industry experience. The text will contain inputs from academic colleagues and commercial contacts from the identified region.Case studies will give real life experiences of hospitality and tourism companies and organisations operating in this region and will include interactive exercises and discussion points.