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Crowdfunding als kommunale Finanzierungsalternative (essentials)
by Kai AssenmacherDieses essential beantwortet die Frage, ob Crowdfunding eine geeignete M#65533;glichkeit ist, um kommunale Projekte zu finanzieren, und beschreibt den Ablauf einer solchen Kampagne. Nach einer kurzen Begriffseinf#65533;hrung werden die Akteure und Grundprinzipien sowie die wesentlichen Erfolgsfaktoren erl#65533;utert. Anschlie#65533;end stellt der Autor alle gesetzlichen, aufsichtsrechtlichen sowie haushaltsrechtlichen Aspekte, die speziell das Crowdfunding in Kommunen betreffen, ausf#65533;hrlich dar. Die Ergebnisse einer eigenen empirischen Befragung werden ausgewertet und st#65533;tzen die Ausf#65533;hrungen. Das essential schlie#65533;t mit einem Fazit #65533;ber die Praktikabilit#65533;t und Einsetzbarkeit von Crowdfunding in Kommunen.
Crowdfunding and Entrepreneurship
by Ignatius Ekanem Steve IdehThis accessible text provides an insight into the growing global trend of crowdfunding as a source of entrepreneurial finance. Grounded in academic literature, this book looks at the micro and macro issues within crowdfunding, from the entrepreneur’s access to finance at the business level, to the role of government in regulating the market. It helps the reader develop a sound understanding of crowdfunding as a source of finance, the crowdfunding process and potential options when faced with start-up funding issues. A range of international case studies of successful and unsuccessful crowdfunding campaigns help readers to apply theory to real-life scenarios. Readers are also supported throughout the book with chapter objectives and summaries, key terms, discussion questions and further reading guidance. Instructor materials such as slides and test questions are available as digital supplements. Crowdfunding and Entrepreneurship will be a valuable resource for students of new venture creation and entrepreneurial finance, as well as entrepreneurs exploring crowdfunding as an option for business development.
Crowdfunding and Independence in Film and Music (Routledge Focus on Media and Cultural Studies)
by Patryk Galuszka Blanka BrzozowskaThis book explores how independent film and music artists and labels use crowdfunding and where this use places crowdfunding in the contemporary system of cultural production. It complements an analysis of independence in film and music with the topic of crowdfunding as a firmly established form of financing cultural activity. In the second half of the 20th century, the concept of artistic independence was vital to classifying and distinguishing artists, their works, and labels or publishers who released them. However, during the last three decades, this term has become increasingly blurred, and some commentators argue that independence is in crisis. Can crowdfunding be the answer to this crisis? Some believe that it is, whereas others argue otherwise, seeing crowdfunding instead as just the next manifestation of this crisis. This dilemma is a starting point for the analyses of the relationships between crowdfunding and artistic independence conducted in this book, and will be of great interest to people looking for a deeper understanding of crowdfunding, how it can influence artistic independence, and what it means for artists and audiences. It will be a stimulating read for scholars and students with an interest in media and cultural studies, digital humanities, fandom, sociology, economics, business studies, and law, while also offering insights to artists and practitioners in the creative industries.
Crowdfunding and the Democratization of Finance
by Mark Davis Bruce DavisDo you know where your money is? More importantly, do you know what your money is doing? Most of us feel confident that we know what money is. But few of us feel confident in taking responsibility for what our money does. We hand over the power of money to banks and mainstream finance with real, often damaging, consequences for people and planet. A unique collaboration between an academic and a practitioner, this book tells the story of money, from ancient Athens to the Bitcoin revolution, to explain how crowdfunding is the way for people to reclaim the power of their money in pursuit of a fairer and greener society.
Crowdfunding for Entrepreneurs: Developing Strategic Advantage through Entrepreneurial Finance
by Francesca Di PietroThis is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extend the current debate to show how crowdfunding can be leveraged as a strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders – showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage.
Crowdfunding for Environmental Sustainability and the Circular Economy: Empowered Strategies for Sustainable Growth
by Marco Frey Filippo CorsiniThis book explores how crowdfunding can effectively promote environmental sustainability and circular economy practices in businesses, emphasizing its role in providing crucial financial resources. The importance of financial resources in businesses represents an essential enabler for implementing and scaling sustainable solutions. The book is composed of six chapters, which analyze some key aspects, such as how crowdfunding has been used to develop circular products, success factors for environmental crowdfunding campaigns, the issue of greenwashing in crowdfunding campaigns. By offering a comprehensive and critical analysis of the main issues at stake, this volume provides valuable insights for scholars and students of sustainable business and green finance. The present work also highlights how crowdfunding can help companies to integrate strategies to improve product environmental performance, engage in environmental marketing, and consider alternative business models. Overall, this book is essential to better understand how innovative funding solutions can overcome financial barriers and foster impactful environmental projects.
Crowdfunding for SMEs: A European Perspective (Palgrave Macmillan Studies in Banking and Financial Institutions)
by Roberto Bottiglia Flavio PichlerCrowdfunding for SMEs: A European Perspective provides a valuable insight into this new source of capital. Inparticular, the authors focus on financial return crowdfunding, which repaysthe crowd either through debt or equity. This source of capital might play asignificant role in the future becoming an alternative or a complement totraditional funding sources. It is therefore of the uttermost importance tounderstand what has boosted its exponential growth in recent years, as well asthe key drivers of success of P2P lending and equity crowdfunding campaigns onboth the funders and the fundraisers side. Due to the financial nature of thereturn provided to the crowd, financial return crowdfunding has been the objectof recent waves of regulation, although the European Union still lacks a set ofcommon rules. The aim of regulation should be twofold, to protect investorsand, at the same time, to favor the financing for SMEs. In this book, theauthors explore such issues and the regulatory policies, while looking to thefuture of financial return crowdfunding as an evolving source of capital.
Crowdfunding in China: A New Institutional Economics Approach (Contributions to Management Science)
by Andrea S. FunkChina is currently the front-runner on the global crowdfunding market, even though this form of financing originated in the USA. Crowdfunding in China, however, differs significantly from its counterpart in the West. This book reveals that Chinese crowdfunding is a product of the country’s dynamic internet sector, which is based on mobile internet, e-commerce, and online/mobile payments, together with significant government support. The author presents a comprehensive theoretical, empirical and field-based work on crowdfunding in China. Adopting a new institutional economics approach, it maps and deciphers the origins and paths of informal finance that have led to internet finance and the rise of crowdfunding platforms. In addition, three case studies are analyzed and their implications for crowdfunding stakeholders in China are discussed.
Crowdfunding in Europe: State of the Art in Theory and Practice (FGF Studies in Small Business and Entrepreneurship)
by Dennis Brüntje Oliver GajdaCrowdfunding is becoming an increasingly popular method to finance projects of every kind and scale. This contributed volume is one of the earliest books presenting scientific and research-based perspectives of crowdfunding, its development, and future. The European Crowdfunding Network (ECN) and its scientific work group, together with FGF e. V. , invited both researchers and practitioners to contribute to this first state-of-the-art edited volume on crowdfunding in Europe. This book contributes to a better comprehension of crowdfunding, encourages further fundamental research and contributes to a systematization of this new field of research. The book also features expert contributions by practitioners to enhance and complement the scientific perspective. This book can be used as a guideline and shall advance classification in an emerging research field.
Crowdfunding in Higher Education Institutions: Theory and Best Practices (Contributions to Finance and Accounting)
by Regina Lenart-Gansiniec Karsten Wenzlaff Sebastian SpäthThis book offers a comprehensive review of crowdfunding at Higher Education Institutions, both in theory and practice. In addition, it sheds new light on the emerging concept of crowdfunding at Higher Education Institutions and presents an overview of current academic discussions and best practices regarding crowdfunding in education. Approaching crowdfunding from an integrated perspective, the book explores the relationship between crowdfunding and higher education institutions from both theoretical and practical perspectives. The theory part outlines why higher institutions should interact with crowdfunding platforms beyond the goal of simply raising funds. It continues to define science crowdfunding and education crowdfunding and provides a literature review of education crowdfunding. It follows with an outline of teaching alternative finance theory. The practice part consists of an attempt to develop a core curriculum for teaching crowdfunding, with cases stemming from university education as well as professional education. Two contributions deal with the implementation of crowdfunding platforms at universities. Furthermore, crowdfunding is then connected to non-fungible tokens used to alleviate student debt. Lastly, crowdfunding is put into the context of crowdsourcing practices. It includes contributions from international academics, scholars and professionals in the field and provides a global, multidimensional perspective on crowdfunding. Lastly, the book is unique in that it points the way forward, both for policymakers and for the research community, in terms of thinking about crowdfunding at Higher Education Institutions and the complex issues surrounding its development.
Crowdfunding in the Public Sector: Theory and Best Practices (Contributions to Finance and Accounting)
by Jin Chen Regina Lenart-GansiniecIn recent years, crowdfunding has become important and it has been enthusiastically used not only by commercial organizations but also by the public sector. This alternative source of financing in times of constrained government budgets enables citizens to vote with their dollars online to bring ideas into reality. This book sheds light on the developing concept of crowdfunding in the public sector, with an overview of current academic discussions and best practices on crowdfunding in the public sector. The volume approaches crowdfunding in the public sector from an integrated perspective, addressing the dearth of publications on the subject. The book gathers a wealth of theoretical information, ideas, best practices and lessons learned in the context of executing concrete crowdfunding projects, and assess methodological approaches to integrating the topic of crowdfunding in public organizations curricula. The book provides definitions, insights and examples of this managerial perspective resulting in a theoretical framework of crowdfunding in the public sector. The contributors also explore different crowdfunding applications in public sectors such as local government, higher education, schools, arts & culture organizations, healthcare, energy sector, and police services, which are presented in several case studies. This is a unique book in the field that points the way forward both for policymakers and for the research community in terms of thinking about crowdfunding in the public sector and the complex issues surrounding its development.
Crowdfunding: Lessons from Japan's Approach (SpringerBriefs in Economics)
by Bishnu Kumar Adhikary Kenji Kutsuna Takaaki HodaThis book discusses the concepts, types, models, and patterns of crowdfunding to provide a comprehensive portrait of this newly developed market-based financial tool. In addition, it examines a number of economic theories to help readers understand the proliferation of crowdfunding, reviews empirical works to find gaps in the literature, and outlines future research directions. A unique feature of this book is that it discusses Japan’s crowdfunding approach, which is somewhat different from that of the Western countries, by highlighting a specific crowdfunding platform (Music Securities) and a crowdfund-backed firm (SABAR restaurant). Further, it explores the suitability of Japan’s crowdfunding approach for addressing the financial needs of SMEs in developing countries,using Bangladesh as a representative case. Finally, the book identifies some lessons learned from crowd funding so as to advance research into this phenomenon, and to make it efficient and sustainable. As such, the book will benefit novices, academics, researchers, and policymakers interested in crowdfunding technology.
Crowding Out Fiscal Stimulus: Testing the Effectiveness of US Government Stimulus Programs
by John J. HeimThis book presents overwhelming evidence that US government stimulus programs over the past fifty years have not worked. Using the best and most modern econometric testing models, it applies 228 separate hard science tests to examine the effects of different stimulus models that should, in theory, have shown positive results. By testing every possible alternative interpretation, starting with one time period and then retesting in three additional time periods, this definitive study finds that even when favoring pro-stimulus Keynesian models, public financing through government tax cuts and spending increase programs is more likely to drive down - or "crowd out" - as much private sector spending as it stimulates in the public sector.
Crowdinvesting: Grundlagen – Anwendungsgebiete – Regulatorik
by Mario BaumgärtnerDen Kern dieses Buches bildet die Darstellung der Finanzierungsalternative Crowdinvesting im Vergleich zu anderen Finanzierungsformen sowie deren Jurisdiktionen in ausgewählten Ländern. Mario Baumgärtner klärt auf, welche rechtlichen Rahmenbedingungen für Unternehmen und Investoren in Deutschland, der Schweiz, den USA, Frankreich, den Niederlanden und Schweden existieren. Der Fokus liegt dabei auf den Investmentsegmenten Unternehmen und Immobilien. Zudem wird ein Einblick in die Finanzierungsformen Initial Coin Offering (mit Blick auf Deutschland, den USA, China und Südkorea) und Security Token Offering gegeben. Für einen tieferen Einblick in das Immobilien-Crowdinvesting sorgt außerdem ein Interview mit Investmentpunk Gerald Hörhan.
Crowds and Democracy
by Stefan JonssonBetween 1913 and 1933, the masses became a decisive preoccupation of European culture, fueling modernist movements in art, literature, architecture, theater, and cinema, as well as the rise of communism, fascism, and experiments in radical democracy. Spanning aesthetics, cultural studies, intellectual history, and political theory, this volume unpacks the significance of the shadow agent known as "the mass" during a critical period in European history. It follows its evolution into the preferred conceptual tool for social scientists, the ideal slogan for politicians, and the chosen image for artists and writers trying to capture a society in flux and a people in upheaval. This volume is the second installment in Stefan Jonsson's epic study of the crowd and the mass in modern Europe, building on his work in A Brief History of the Masses, which focused on monumental artworks produced in 1789, 1889, and 1989.
Crowds and Democracy: The Idea and Image of the Masses from Revolution to Fascism (Columbia Themes in Philosophy, Social Criticism, and the Arts)
by Stefan JonssonBetween 1918 and 1933, the masses became a decisive preoccupation of European culture, fueling modernist movements in art, literature, architecture, theater, and cinema, as well as the rise of communism and fascism and experiments in radical democracy. Spanning aesthetics, cultural studies, intellectual history, and political theory, this volume unpacks the significance of the shadow agent known as "the mass" during a critical period in European history. It follows its evolution into the preferred conceptual tool for social scientists, the ideal slogan for politicians, and the chosen image for artists and writers trying to capture a society in flux and a people in upheaval. This volume is the second installment in Stefan Jonsson's epic study of the crowd and the mass in modern Europe, building on his work in A Brief History of the Masses, which focused on monumental artworks produced in 1789, 1889, and 1989.
Crowdsourcing
by Daren C. BrabhamEver since the term "crowdsourcing" was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization -- corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of "crowdsploitation" of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
Crowdsourcing (The MIT Press Essential Knowledge series)
by Daren C. BrabhamA concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works.Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works.Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization—corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet.Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of “crowdsploitation” of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.
Crowdsourcing For Dummies
by David Alan GrierGive your business the edge with crowd-power!Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business.Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.
Crowdsourcing for Innovation in Higher Education (Routledge Advances in Management and Business Studies)
by Łukasz Sułkowski Regina Lenart-GansiniecSignificant disruption to the educational sector occurred due to the COVID-19 pandemic. This shed a light on the need for new delivery methods and greater collaboration, which has become urgent and obvious as existing structures and traditional channels have struggled to cope or shut down. Higher education institutions often fail to crowdsource successfully because crowds differ in how they are organized compared to traditional sourcing. Instead of managing, higher education institutions work with external contributors who self-select into the process. Crowdsourcing has significant potential to transform the education space by enhancing existing methodologies and offering innovative possibilities to develop new pedagogical techniques. This offers benefits for practitioners, institutions, students and participants. Drawing on theory and best practice, illustrated with a wide range of the examples and cases, Crowdsourcing for Innovation in Higher Education offers invaluable guidance and will be of interest to researchers, academics, policymakers, and students in the fields of higher education, development studies, organizational studies, management science, and knowledge management.
Crowdsourcing in Management Research: A New Tool for Scientific Inquiry (Routledge Open Business and Economics)
by Regina Lenart-GansiniecCrowdsourcing in Management Research explores the evolving landscape of academic research in the context of contemporary legal, social, cultural, and technological shifts. The book delves into the intricate processes and challenges associated with managing crowdsourcing initiatives in science. It sheds light on the essential competencies required by those initiating crowdsourcing projects, offering practical insights for effective implementation. Furthermore, the text explores the future directions of crowdsourcing in science, considering the influence of emerging technologies such as blockchain, digital storytelling, gamification, metaverse, augmented reality, and artificial intelligence. As one of the few comprehensive resources available, the book serves as a valuable guide for scholars, researchers, and graduate students interested in crowdsourcing paradigms. It emphasizes accessibility by avoiding unnecessary jargon and caters to non‑specialist readers, including booksellers and librarians. The geographical and temporal relevance of the work is underlined, providing a contemporary perspective on the subject. The inclusion of well‑known and topical case studies enhances the book’s relevance, while groundbreaking content ensures its significance in the rapidly evolving field of management research.
Crowdsourcing of Sensor Cloud Services
by Athman Bouguettaya Azadeh Ghari NeiatThis book develops a crowdsourced sensor-cloud service composition framework taking into account spatio-temporal aspects. This book also unfolds new horizons to service-oriented computing towards the direction of crowdsourced sensor data based applications, in the broader context of Internet of Things (IoT). It is a massive challenge for the IoT research field how to effectively and efficiently capture, manage and deliver sensed data as user-desired services. The outcome of this research will contribute to solving this very important question, by designing a novel service framework and a set of unique service selection and composition frameworks.Delivering a novel service framework to manage crowdsourced sensor data provides high-level abstraction (i.e., sensor-cloud service) to model crowdsourced sensor data from functional and non-functional perspectives, seamlessly turning the raw data into “ready to go” services. A creative indexing model is developed to capture and manage the spatio-temporal dynamism of crowdsourced service providers.Delivering novel frameworks to compose crowdsourced sensor-cloud services is vital. These frameworks focuses on spatio-temporal composition of crowdsourced sensor-cloud services, which is a new territory for existing service oriented computing research. A creative failure-proof model is also designed to prevent composition failure caused by fluctuating QoS.Delivering an incentive model to drive the coverage of crowdsourced service providers is also vital. A new spatio-temporal incentive model targets changing coverage of the crowdsourced providers to achieve demanded coverage of crowdsourced sensor-cloud services within a region.The outcome of this research is expected to potentially create a sensor services crowdsourcing market and new commercial opportunities focusing on crowdsourced data based applications. The crowdsourced community based approach adds significant value to journey planning and map services thus creating a competitive edge for a technologically-minded companies incentivizing new start-ups, thus enabling higher market innovation.This book primarily targets researchers and practitioners, who conduct research work in service oriented computing, Internet of Things (IoT), smart city and spatio-temporal travel planning, as well as advanced-level students studying this field. Small and Medium Entrepreneurs, who invest in crowdsourced IoT services and journey planning infrastructures, will also want to purchase this book.
Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business
by Jeff Howe"The amount of knowledge and talent dispersed among the human race has always outstripped our capacity to harness it. Crowdsourcing corrects that--but in doing so, it also unleashes the forces of creative destruction. " --FromCrowdsourcing First identified by journalist Jeff Howe in a June 2006 Wired article, "crowdsourcing" describes the process by which the power of the many can be leveraged to accomplish feats that were once the province of the specialized few. Howe reveals that the crowd is more than wise--it's talented, creative, and stunningly productive. Crowdsourcingactivates the transformative power of today's technology, liberating the latent potential within us all. It's a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of work is all that counts; and every field is open to people of every imaginable background. If you can perform the service, design the product, or solve the problem, you've got the job. But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable. Jeff Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing. How were a bunch of part-time dabblers in finance able to help an investment company consistently beat the market? Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year? The answers lie within these pages. The blueprint for crowdsourcing originated from a handful of computer programmers who showed that a community of like-minded peers could create better products than a corporate behemoth like Microsoft. Jeff Howe tracks the amazing migration of this new model of production, showing the potential of the Internet to create human networks that can divvy up and make quick work of otherwise overwhelming tasks. One of the most intriguing ideas ofCrowdsourcingis that the knowledge to solve intractable problems--a cure for cancer, for instance--may already exist within the warp and weave of this infinite and, as yet, largely untapped resource. But first, Howe proposes, we need to banish preconceived notions of how such problems are solved. The very concept of crowdsourcing stands at odds with centuries of practice. Yet, for the digital natives soon to enter the workforce, the technologies and principles behind crowdsourcing are perfectly intuitive. This generation collaborates, shares, remixes, and creates with a fluency and ease the rest of us can hardly understand. Crowdsourcing, just now starting to emerge, will in a short time simply be the way things are done. From the Hardcover edition.
Crowdstorm
by Peter Ryder Bastian Unterberg Shaun AbrahamsonA practical guide to tapping into the abundant ideas and talent outside your organization Successful organizations are constantly searching for new ideas. Historically, organizations have looked to their employees and select partners. They have used techniques like brainstorming to gather and evaluate ideas. However, in today's market, talent and new ideas can be found everywhere. The Internet has enabled organizations to greatly expand their searches far beyond their four walls. Instead of ten or one hundred people, organizations from startups to Fortunate 500 firms can work with thousands or tens of thousands to discover and assess many, many more ideas (as well as prototypes, partners and people). We call this Crowdstorming. But how do you organize so many people and ideas to get the best results? Our goal is to help our readers make Crowdstorming work; to help more organizations engage with people far beyond their organizational borders, to find better ideas, solutions, talent and partners so we can address some of our most challenging problems -- not just for the sake of business, but for our society, too. Shaun Abrahamson has spent more than a decade as an early stage investor and advisor partnering with leading startups and global organizations to identify, create and launch new businesses enabled by newly possible relationships with customers and experts.Peter Ryder is the former President of jovoto and has broad experience as a consultant helping organizations improve their business through the use of new technologies.Bastian Unterberg is the founder and CEO of jovoto, a Berlin and NYC based firms that organizes a 40,000 person strong creative community to work with global brands on problems ranging from new product design to sustainable architecture.
Crowley's: Detroit's Friendly Store (Landmarks)
by Bruce Allen KopytekOperating in the shadow of the enormous J.L. Hudson Co., Crowley's earned Detroit's trade with fine merchandise and good service, all in an atmosphere that made it the Motor City's "friendly" department store. Generations of customers still hold Crowley's close in their memories, fondly recalling the store's ancient wooden escalators, fashionable merchandise and special events like "Breakfast with Santa." Wander back in time with historian Bruce Allen Kopytek through the venerable old store and its suburban branches to discover all the things that made Crowley's such a special retail destination.