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Creating Business Plans (20-Minute Manager Series)
by Harvard Business School PublishingA well-crafted business plan generates enthusiasm for your idea and boosts your odds of success#151;whether you’re proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You’ll learn to: #149; Present your idea clearly #149; Develop sound financial plans #149; Project risks#151;and rewards #149; Anticipate and address your audience’s concerns About HBR's 20-Minute Manager Series: Don't have much time? Get up to speed fast on the most essential business skills with HBR's 20-Minute Manager series. Whether you need a crash course or a brief refresher, each book in the series is a concise, practical primer that will help you brush up on a key management topic. Advice you can quickly read and apply, for ambitious professionals and aspiring executives#151;from the most trusted source in business. Also available as an ebook.
Creating Business Unit Synergy
by Robert S. Kaplan David P. NortonCorporations consist of a collection of divisions and business units that may compete in different industries, have different customers, and employ different strategies. Executives must determine how they add value to their collection of business units so that the whole is greater than the sum of its parts. Using case studies, this chapter illustrates a broad spectrum of approaches used by organizations to achieve synergy across their units.
Creating Career Success: A Flexible Plan For The World Of Work (New 1st Editions In College Success)
by Francine Fabricant Jennifer Miller Debra StarkToday's workplace is a dynamic, ever-changing environment. Job security is a thing of the past, layoffs are common, and people change jobs and careers frequently. Students need to be prepared to adapt to the unexpected twists and turns they may face. CREATING CAREER SUCCESS helps students develop a self-directed, proactive, flexible plan to launch and manage their careers over the years to come, using the latest technological resources and job search strategies. Through a process of self-assessment, career exploration, and self-promotion students discover how to connect their skills, interests and values to a variety of possible careers, build relationships, and present themselves in the best possible light to potential employers. Most importantly, students are encouraged to keep their minds and options open, and to engage themselves fully in the career development process.
Creating Cohousing
by Kathryn Mccamant Charles DurrettCohousing balances privacy and independence with the benefits of living in community. This completely revised and updated third edition of the "cohousing bible" invites readers into these sustainable neighborhoods, and provides practical tools for developing their own.
Creating Collaborative Advantage: Innovation and Knowledge Creation in Regional Economies
by Hans Christian Johnsen Richard EnnalsIn the emerging new collaborative economic order, innovation is achieved by an integrated process of collaboration between policymakers, business and society. Often, the focus for this collaboration is at a regional level. Creating Collaborative Advantage examines the trends in innovation policy that reflect this new thinking and regional focus. This book develops the view that collaboration is one of many ways of organising a competitive economy. It asks how, when and where collaboration is a meaningful way of organisation. It explores collaboration at business level, business networks between companies, and a wider collaborative coalition between business and public authorities. It is not a manual, a 'how to do it', because there is no single straightforward universal model to replace current orthodoxy on economic development, but it will enable people to learn. The contributors to this unique book have been involved with the implementation of some of the most outstanding examples of collaborative approaches, it therefore gives an outstanding picture of diversity, inbuilt comparisons and contrast, and debate between the cases. The co-authors give their understanding of these issues, but the book tries to establish some common understandings and bring the concept of collaboration to a larger audience, and to increase interest in a field which requires further exploration. Policy makers, advisers and administrators at all levels of government, those involved in research and development, and business leaders and educators, will find this book invaluable, together with readers having an academic interest in the subject of innovation.
Creating Common Ground Connections: Healing Divisiveness
by David W. BennettThrough an empathetic and positive approach to interpersonal communication, this book guides readers to build on the skills they already possess to communicate—and connect—with others. Author David W. Bennett, Ph.D. approaches communication with the belief that it is at the heart of any human division. This book helps readers find a way to communicate that will help build understanding regardless of each party’s perspective. Written in an approachable and conversational style, the book includes tips, examples, and concept reviews to easily illustrate communication principles readers can take with them beyond their courses or training sessions. An ideal supplement to courses focusing on skills in interpersonal, professional, or business communication, this book can also be used as a communication primer for students or professionals in any field.
Creating Communities of Practice: Entrepreneurial Learning in a University-Based Incubator (International Studies in Entrepreneurship #46)
by Oswald Jones PingPing Meckel David TaylorThis book introduces concepts of business incubation and suggests a learning process. This process begins with prior knowledge at the opportunity identification phase, progresses through the acquisition of new skills and knowledge necessary to develop an opportunity and concludes with a transformation phase where new knowledge is acted upon. The book draws on extensive qualitative data and documentary evidence from a range of stakeholders associated with a University Business Incubator known as Innospace. The process of opportunity development within the business incubator is explored by combining experiential and social learning theories as heuristic tools. Presented implications for policy-makers and incubator managers are that attention and scarce resources should be focused on providing relevant information and encouraging an atmosphere of learning and mutual support. Recruitment practices should be revised to include a more holistic appreciation of potential incubatees contribution to the Business Incubation learning community as well as an assessment of their business plans. For policy makers the book suggests that successful business incubators do not necessarily require a large financial investment in state-of-the-art premises and technology. Appropriate management training together with carefully selected incubatees can create an effective learning community where opportunities are developed and transformed into enterprises and individuals into entrepreneurs.
Creating Competitive Advantage
by Pankaj Ghemawat Jan W. RivkinA firm such as Schering-Plough that earns superior, long-run financial returns within its industry is said to enjoy a competitive advantage over its rivals. This note examines the logic of how firms create competitive advantage. It emphasizes two themes: First, to create an advantage, a firm must configure itself to do something unique and valuable. The firm must ensure that, were it to disappear, someone in its network of suppliers, customers, and complementors would miss it and no one could replace it perfectly. The first section uses the concept of "added value" to make this point more precisely. Second, competitive advantage usually comes from the full range of a firm's activities--from production to finance, from marketing to logistics--acting in harmony. The essence of creating advantage is finding an integrated set of choices that distinguishes a firm from its rivals. The second section shows how managers can analyze the full range of activities to understand the sources of added value.
Creating Competitive Advantage
by Jaynie L. Smith William G. FlanaganWhy should I do business with you... and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages and trumpeting them to the marketplace is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.The five fatal flaws of most companies:? They don't have a competitive advantage but think they do? They have a competitive advantage but don't know what it is--so they lower prices instead? They know what their competitive advantage is but neglect to tell clients about it? They mistake "strengths" for competitive advantages? They don't concentrate on competitive advantages when making strategic and operational decisionsThe good news is that you can overcome these costly mistakes - by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople's inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time - an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent--and so did company revenues.Jack Welch has said, "If you don't have a competitive advantage, don't compete." This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them. "The biggest marketing flaw in most companies is their failure to fully reap the benefits of their competitive advantages. Either they think they have a competitive advantage but don't. Or they have one and don't realize it. Or they know they have a strong competitive advantage but fail to promote it adequately to their customers and prospects."In my research with middle-market companies, I found only two CEOs out of 1,000 who could clearly name their companies' competitive advantages. The other 99.8 percent could offer only vague, imprecise generalities. These same CEOs often rely on outside consultants to guide strategic-planning sessions. Yet, in my experience, very few consultants - even seasoned ones - give competitive advantage evaluation more than a superficial glance...."Ignoring your competitive advantages can be an expensive and even fatal mistake. Because no matter the size of your company or the kind of business you are in, your competitive advantages should be the foundation of all your strategic and operational decisions. They're the reasons customers choose to buy from you instead of the other guy." - From Creating Competitive Advantage
Creating Competitive Advantage
by Kevin UphillThe economic environment is global, highly sophisticated and in continuous fast flux. The challenge for business leaders, executives and strategists is to read and respond agilely to trends and underlying movements to stay ahead of dynamic market flow and change. Creating Competitive Advantage sets out a compelling case for the business benefits of better market anticipation, and provides tools and approaches to develop a forward-looking strategy that will deliver these. Through theory, case studies and practical insights, the book demonstrates how better analysis of market trends and scanning of the environment combined with business model change and confident leadership can gain and maintain competitive advantage. With the right approach, game-changing strategy can be highly accessible for all business strategists and owners, rather than as today, the almost exclusive reserve of a few brave and instinctive entrepreneurs. With tools, assessments and models to get more value out of the business data you already have and take your strategy to the next level through analytically-supported intuition, Creating Competitive Advantage gives business leaders and strategists the toolkit to move from a responsive mindset to a leading one.
Creating Conditions for Promising Collaboration: Alliances, Networks, Chains, Strategic Partnerships (SpringerBriefs in Business)
by Edwin Kaats Wilfrid OpheijThis publication focuses on the conditions for promising collaboration. Collaboration is becoming a dominant instrument in today's economy and society and manifests itself in many shapes and forms. It is a challenging instrument which still isn't very well understood and poses the business community in front of a number of challenging dilemma's. We position collaboration as a multidisciplinary phenomenon and - based on years of research and as reflective practitioners - offer a comprehensive model for analyzing and designing collaborative processes that is both scientifically rooted and applicable in practice. A better understanding of collaborative processes will enhance the success of alliances, networks, chains and strategic partnerships. In addition to this we look to the future of organizing from a collaborative perspective and address the challenges ahead.
Creating Consumers
by Carolyn M. GoldsteinHome economics emerged at the turn of the twentieth century as a movement to train women to be more efficient household managers. At the same moment, American families began to consume many more goods and services than they produced. To guide women in this transition, professional home economists had two major goals: to teach women to assume their new roles as modern consumers and to communicate homemakers' needs to manufacturers and political leaders. Carolyn M. Goldstein charts the development of the profession from its origins as an educational movement to its identity as a source of consumer expertise in the interwar period to its virtual disappearance by the 1970s.Working for both business and government, home economists walked a fine line between educating and representing consumers while they shaped cultural expectations about consumer goods as well as the goods themselves. Goldstein looks beyond 1970s feminist scholarship that dismissed home economics for its emphasis on domesticity to reveal the movement's complexities, including the extent of its public impact and debates about home economists' relationship to the commercial marketplace.
Creating Cooperation: How States Develop Human Capital in Europe (Cornell Studies in Political Economy)
by Pepper D. CulpepperIn Creating Cooperation, Pepper D. Culpepper explains the successes and failures of human capital reforms adopted by the French and German governments in the 1990s. Employers and employees both stand to gain from corporate investment in worker skills, but uncertainty and mutual distrust among companies doom many policy initiatives to failure. Higher skills benefit society as a whole, so national governments want to foster them. However, business firms often will not invest in training that makes their workers more attractive to other employers, even though they would prefer having better-skilled workers. <p><p>Culpepper sees in European training programs a challenge typical of contemporary problems of public policy: success increasingly depends on the ability of governments to convince private actors to cooperate with each other. In the United States as in Europe, he argues, policy-makers can achieve this goal only by incorporating the insights of private information into public policy. Culpepper demonstrates that the lessons of decentralized cooperation extend to industrial and environmental policies. In the final chapter, he examines regional innovation programs in the United Kingdom and the clean-up of the Chesapeake Bay in the United States―a domestic problem that required the coordination of disparate agencies and stakeholders.
Creating Corporate Advantage
by David J. Collis Cynthia A. MontgomeryThis article presents a comprehensive framework for value creation in the multibusiness company. It addresses the most fundamental questions of corporate strategy: What businesses should a company be in? How should it coordinate activities across businesses? What role should the corporate office play? How should the corporation measure and control performance? Through detailed case studies of Tyco International, Sharp, the Newell Company, and Saatchi and Saatchi, co-authors David Collis (Yale School of Management) and Cynthia Montgomery (Harvard Business School) demonstrate that the answers to all those questions are driven largely by the nature of a company's special resources--its assets, skills, and capabilities. These range along a continuum from the highly specialized at one end to the very general at the other. A corporation's location on the continuum constrains the set of businesses it should compete in and limits its choices about the design of its organization. Applying the framework, the authors point out the common mistakes that result from misaligned corporate strategies. The company examples demonstrate that one size does not fit all. One can find great corporate strategies all along the continuum.
Creating Corporate Sustainability: Gender As An Agent For Change
by Beate Sjåfjell Irene Lynch FannonThis compelling volume considers three significant modern developments: the ever-changing role of women in society; a significant and growing dissatisfaction with current dominant understandings of corporate governance, corporate law and corporate theory; and the increasing concern to establish sustainable business models globally. <P><P>A range of female scholars from across the globe and from different disciplines interconnect these ideas in this unique collection of new and thought-provoking essays. Readers are led through a carefully planned enquiry focussing initially on female activism and the corporation, secondly on liberal attempts to include women in business leadership and, finally, on critiquing the modern focus on women as a 'fix' for ethical and unsustainable business practises which currently dominates the corporate world. <P>This collection presents a fresh perspective on what changes are needed to create the sustainable corporation and the potential role of women as influencers or as agents for these changes.<P> Connects feminist experience with corporate law and theory and sustainability, discussing issues such as female community activism, female business leadership and legal attempts to include women in decision-making in corporations.<P> Pushes the boundaries of current thinking in corporate governance ideas and challenges the increasingly gendered approaches to questions of corporate ethics to present a positive connection between these issues and sustainability.<P> An overarching emphasis on sustainability and how to create more sustainable corporate activity leading to new ways of thinking about these issues.
Creating Cultures of Belonging: Cultivating Organizations Where Women and Men Thrive
by Beth Birmingham Eeva Sallinen SimardWith increasing interest from donors and board members to see faith-based, missional organizations reflect the diversity of God's kingdom, these organizations desire to have women in positions of leadership.belonging cultureCreating Cultures of Belonging
Creating Customer Advantage
by Erich JoachimsthalerBrands are the principal means of connecting the strategy for innovation of growth of the firm with the ecosystem of consumer demand. The trick is harnessing the power of brands without allowing their power to limit a company's perspective. This chapter looks at the case of BMW to explore how companies can use the power of the brand to connect with customers, and to engage them and build a profitable business on the back of a strong portfolio and a precise understanding of demand and opportunities for the future.
Creating Customer Loyalty: Build Lasting Loyalty Using Customer Experience Management
by Chris DaffyConsumer-facing and business-to-business organizations know that if they get their approach to customers right, they will be rewarded with unprecedented customer loyalty. This will lead to increased market share, improved sales, an enhanced reputation and higher profitability. Despite this, many of today's companies fail to recognize that the notable improvements in their service delivery are not keeping up with increased customer expectations. Creating Customer Loyalty outlines simple, easy to understand strategies for creating a sustainable customer loyalty management programme that will win loyal customers. Demonstrating how to focus solely on the things that enable and enhance success, this book shows how to make loyalty a habit and structure a business that attracts and retains the best customers. Using examples from both UK and international companies such as Lexus, Aldi, Dyson, The Ritz-Carlton and Virgin Atlantic, Creating Customer Loyalty explains why customer experience management alone does not build lasting loyalty, and why customer expectation and customer memory management are essential. It outlines how to make every occasion epic by removing those 'ouch' moments, replacing them with 'wow' experiences, and developing dazzling recovery techniques to create unforgettable stories and positive memories.
Creating Economic Growth
by Marco MagnaniAs national leaders struggle to revive their economies, the people of Europe face a stark reality, which has created an opportunity for local leaders and citizen movers and shakers to rise to the occasion to spur revitalization from the bottom up. The author offers a six-point plan to prosperity.
Creating Economic Stability Amid Global Uncertainty: Post-Pandemic Recovery in Mexico’s Emerging Economy
by Enrique Murillo Paolo Riccardo Morganti Javier Moreno EspinosaCOVID-19 impacted economic activity in a way that hurt households, businesses, industries, and governments. What followed immediately was a period of high uncertainty, and what’s to come is still unknown. Economists have a lot to learn from this point in history, as different countries have handled this very differently from others. This book journeys through what one emerging economy has done to attempt recovery following immense disruption: Mexico's recovery following the pandemic. This volume offers empirical studies that trace the post-pandemic recovery period in Mexico, providing insight into what this emergent economy went through and did after 2021. The first part of the book examines macroeconomics, such as tax collection, and microeconomics, such as household income. These chapters draw on policy and the actions driving the economic recover in this emergent economy. The second half of the book focuses on what organizations can do to improve internal governance as well as market success.Full of new conceptual and empirical studies, the book explains what it looks like to rebuild an emerging economy. It will appeal to economists, economic scholars, and policymakers trying to make sense of the best ways to move forward following intense period of economic instability.
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. WheelanA practical guide for building and sustaining top-performing teams Based on the author’s many years of consulting experience with teams in the public and private sectors, Creating Effective Teams: A Guide for Members and Leaders describes why teams are important, how they function, and what makes them productive. Susan A. Wheelan covers in depth the four stages of a team—forming, storming, norming, and performing—clearly illustrating the developmental nature of teams and describing what happens in each stage. Separate chapters are devoted to the responsibilities of team leaders and team members. Problems that occur frequently in groups are highlighted, followed by what-you-can-do sections that offer specific advice. Real-life examples and questionnaires are used throughout the book, giving readers the opportunity for self-evaluation.
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. Wheelan Maria Åkerlund Christian JacobssonA practical guide for building and sustaining top-performing teams Based on the authors' many years of consulting experience with teams in the public and private sectors, Creating Effective Teams: A Guide for Members and Leaders describes why teams are important, how they function, and what makes them successful. The texts covers the four stages of team development —forming, storming, norming, and performing— to help readers effectively navigate these different phases. Separate chapters are devoted to the responsibilities of team leaders and team members. Susan A. Wheelan, Maria Akerlund, and Christian Jacobsson highlight common problems that occur frequently in groups as well as provide practical tips, real-life examples, and questionnaires to help address those problems. The Sixth Edition includes a new Chapter 11 on Changes in Team Functioning explores the benefits and challenges of working on fluid teams, self-managed teams, agile teams, virtual teams, and multicultural teams. A significantly revised Chapter 12 highlights the latest research on the integrated model of group development.
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. Wheelan Maria Åkerlund Christian JacobssonA practical guide for building and sustaining top-performing teams Based on the authors' many years of consulting experience with teams in the public and private sectors, Creating Effective Teams: A Guide for Members and Leaders describes why teams are important, how they function, and what makes them successful. The texts covers the four stages of team development —forming, storming, norming, and performing— to help readers effectively navigate these different phases. Separate chapters are devoted to the responsibilities of team leaders and team members. Susan A. Wheelan, Maria Akerlund, and Christian Jacobsson highlight common problems that occur frequently in groups as well as provide practical tips, real-life examples, and questionnaires to help address those problems. The Sixth Edition includes a new Chapter 11 on Changes in Team Functioning explores the benefits and challenges of working on fluid teams, self-managed teams, agile teams, virtual teams, and multicultural teams. A significantly revised Chapter 12 highlights the latest research on the integrated model of group development.
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. Wheelan Maria Åkerlund Christian JacobssonCreating Effective Teams: A Guide for Members and Leaders provides expert-backed strategies for cultivating top-performing teams across public and private industries. The updated Seventh Edition offers cutting-edge methodologies tailored to modern work dynamics, supporting maximum productivity and collaboration.
Creating Effective Teams: A Guide for Members and Leaders
by Susan A. Wheelan Maria Åkerlund Christian JacobssonCreating Effective Teams: A Guide for Members and Leaders provides expert-backed strategies for cultivating top-performing teams across public and private industries. The updated Seventh Edition offers cutting-edge methodologies tailored to modern work dynamics, supporting maximum productivity and collaboration.