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Culinary Man and the Kitchen Brigade: Normative Subjectivity in Western Fine Dining Traditions (Routledge Food Studies)
by Jordan FallonCulinary Man and the Kitchen Brigade offers an exploration of the field of normative subjectivity circulated within western fine dining traditions, presenting a theoretical analysis of the governing relationship between the chef, who embodies the Culinary Man, and the fine dining brigade.The book offers a unique treatment of western haute cuisine’s interlocking regime of labor and aesthetics and theorizes the underexplored kitchen brigade as a model of disciplinary formation. It deploys a heterogeneous set of disciplinary discourses and practices which have the effect of consolidating monopolies on epistemic authority and governance. Each position within the brigade’s hierarchy is subject to distinct, though related, disciplinary practices. Thus, chapters identify the specific practices pertinent to each brigade subject, while also illuminating how they fit together as a coherent hegemonic project. The application of Wynterian and Foucauldian insight to the fine dining brigade offers a political theory of culinary work which departs from other food studies texts. Notably, this work offers an in-depth treatment of the brigade’s colonial dimensions which resonate with emerging critiques, scholarly and general, of the race and gender politics of restaurant labor. The concluding chapters seek to identify where extant modes of resistance or alternative forms of culinary organization may hold the potential to move beyond the hegemonic overrepresentation of Culinary Man.This book will be of great interest to students and scholars from across the social sciences and humanities interested in critical food studies, political and cultural theory, and popular culinary culture.
The Culinary Professional
by John Draz Christopher KoetkeNIMAC-sourced textbook <P><P>The first edition of The Culinary Professional rated high in user satisfaction. With this new, updated edition, authors and chefs John Draz and Christopher Koetke have continued to focus on the core content that provides students with the knowledge they need for a career in the culinary arts. Additionally, they have added chapters to address current industry topics: Sustainability in the Kitchen and Analyzing Cuisines.
The Culinary Professional
by John Draz Christopher KoetkeStep-by-step techniques for essential culinary skills, Repeated features on history, workplace issues, safety and sanitation, science and technology, culture, culinary tips, trends, health, and math, Activities on workplace math, problem-solving, and critical thinking challenges, as well as mini labs, About culinary history.
The Culinary Professional (Third Edition)
by John Draz Christopher KoetkeThe Culinary Professional is the first step on the path to a career in the culinary field. It will provide you with the necessary skills for more advanced class work and expose you to the world of professional cooking. The foodservice industry, which employs most culinary professionals, is large and diverse. This text begins with an introduction to that industry's opportunities and challenges. You will learn what it takes to succeed in this growing field. Before you begin to cook, you should know how to be safe in the kitchen. Early chapters will explain how to protect your health and safety as well as that of your coworkers and customers. You will learn how to find a job and what is expected of you as an employee. A new chapter explores concepts and practices that promote sustainability in the kitchen. Chefs use many tools and select from an immense array of ingredients when preparing dishes. The Culinary Professional supplies a generous number of photos and clear descriptions of the tools and ingredients used in the professional kitchen. Step-by-step directions for basic culinary skills and cooking methods appear throughout the text. The presentation of your food is nearly as important as the preparation, and for this reason, a full chapter covers the principles of plating, design, and garnishing. A new chapter explains how to analyze cuisines and explores various international cuisines. Successful chefs must be able to do more than simply prepare delicious dishes. You will learn about the importance of working with other departments and managing resources. Welcome to the first step on your path to a career in culinary!
Culinary Taste: Consumer Behaviour In The International Restaurant Sector (Hospitality, Leisure And Tourism Ser.)
by Prue Leith Donald SloanCulinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence our culinary tastes and dining behaviour, illustrating how they can translate into successful business in industry.With a foreword from Prue Leith, restaurateur, author, teacher, and prolific cookery writer and novelist, and a list of well-known and respected international contributors from the UK, France, Australia and Hong Kong, this text discusses the issues involved from a multitude of angles.
Culinary Tourism
by Lucy M. LongCulinary Tourism is the first book to consider food as both a destination and a means for tourism. The book's contributors examine the many intersections of food, culture and tourism in public and commercial contexts, in private and domestic settings, and around the world. The contributors argue that the sensory experience of eating provides people with a unique means of communication. Editor Lucy Long contends that although the interest in experiencing ""otherness"" is strong within American society, total immersion into the unfamiliar is not always welcome. Thus spicy flavors of Latin Aermcia and the exotic ingredients of Asia have been mainstreamed for everyday consumption. Culinary Tourism explains how and why interest in foreign food is expanding tastes and leading to commercial profit in America, but the book also show how tourism combines personal experiences with cultural and social attitudes toward food and the circumstances for adventurous eating.
Cult of Analytics: Data analytics for marketing (Emarketing Essentials Ser.)
by Steve JacksonCult of Analytics enables professionals to build an analytics driven culture into their business or organization. Marketers will learn how to turn tried and tested tactics into an actionable plan to change their culture to one that uses web analytics on a day to day basis.Through use of the fictitious ACME PLC case, Steve Jackson provides working examples based on real life situations from the various companies he has worked with, such as Nokia, KONE, Rovio, Amazon, Expert, IKEA, Vodafone, and EMC. These examples will give the reader practical techniques for their own business regardless of size or situation making Cult of Analytics a must have for any would-be digital marketer. This new edition has been thoroughly updated, now including examples out of how to get the best from Google analytics, as well as ways to use social media data, big data, tag management and advanced persona segmentation to drive real value in your organisation. It's also been expanded to include exercises and new cases for students and tutors using the book as a text.
The Cult of Beauty: Gender Discourse in Indian Advertising
by Jaishri JethwaneyThis book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives. It delves into various critical issues like the differences between culture-defined gender roles/expectations and women’s portrayal in the ad narrative, and which product category has consistently portrayed women as sex objects.Drawing insights from a seminal research study and Erving Goffman’s classic book ‘Gender Advertisements’, it traces the journey of three decades, beginning the 1990s – the era of liberalization in India, to map trends and patterns in Indian advertising and presents the perspectives of the creative teams and top managements across Indian and global advertising agencies. It discusses the application of a Gender Sensitivity Barometer (GSB) which the creative teams can use to find out how sensitive or insensitive the ad has been based on pre-determined indicators suggested by the GSB.This book will be useful to students, researchers and faculty working in the field of management, advertising, mass communication, psychology, gender studies and sociology. It will also be an indispensable companion to professionals from the field of advertising and related areas.
The Cult of Pharmacology: How America Became the World's Most Troubled Drug Culture
by Richard DegrandpreAmerica had a radically different relationship with drugs a century ago. Drug prohibitions were few, and while alcohol was considered a menace, the public regularly consumed substances that are widely demonized today. Heroin was marketed by Bayer Pharmaceuticals, and marijuana was available as a tincture of cannabis sold by Parke Davis and Company. Exploring how this rather benign relationship with psychoactive drugs was transformed into one of confusion and chaos, The Cult of Pharmacology tells the dramatic story of how, as one legal drug after another fell from grace, new pharmaceutical substances took their place. Whether Valium or OxyContin at the pharmacy, cocaine or meth purchased on the street, or alcohol and tobacco from the corner store, drugs and drug use proliferated in twentieth-century America despite an escalating war on "drugs. " Richard DeGrandpre, a past fellow of the National Institute on Drug Abuse and author of the best-selling book Ritalin Nation, delivers a remarkably original interpretation of drugs by examining the seductive but ill-fated belief that they are chemically predestined to be either good or evil. He argues that the determination to treat the medically sanctioned use of drugs such as Miltown or Seconal separately from the illicit use of substances like heroin or ecstasy has blinded America to how drugs are transformed by the manner in which a culture deals with them. Bringing forth a wealth of scientific research showing the powerful influence of social and psychological factors on how the brain is affected by drugs, DeGrandpre demonstrates that psychoactive substances are not angels or demons irrespective of why, how, or by whom they are used. The Cult of Pharmacology is a bold and necessary new account of America's complex relationship with drugs.
Cult of Power: Sex Discrimination in Corporate America and What Can Be Done About It
by Martha BurkIt all started routinely enough--with a simple three-paragraph letter, addressing a little-noticed issue in the eternal battle for gender equity. But it exploded into a cause celebre that laid bare the ways in which, and the reasons why, women are still systematically barred from the highest echelons of power--in government, social and religious organizations, and most importantly, in corporate America.
The cult of statistical significance
by Stephen T. Ziliak Deirdre N. MccloskeyThe Cult of Statistical Significance shows, field by field, how “statistical significance,” a technique that dominates many sciences, has been a huge mistake. The authors find that researchers in a broad spectrum of fields, from agronomy to zoology, employ “testing” that doesn’t test and “estimating” that doesn’t estimate. The facts will startle the outside reader: how could a group of brilliant scientists wander so far from scientific magnitudes? This study will encourage scientists who want to know how to get the statistical sciences back on track and fulfill their quantitative promise. The book shows for the first time how wide the disaster is, and how bad for science, and it traces the problem to its historical, sociological, and philosophical roots.
The Cult of the Customer
by Shep HykenIn today's competitive business climate, you can't just satisfy your customers. You have to be better than that, giving them experiences that they won't forget. Author Shep Hyken has spent twenty-five years studying great companies and the evangelists they create. In The Cult of the Customer, Hyken shows how to design a strategy that leads both customers and employees through five distinct cultural phases - from "uncertainty" to "amazement." By presenting dozens of case studies that show how great companies made this journey, Hyken identifies the critical internal and external changes that allowed them to build a Cult of the Customer - and shows how you can do it too.Hyken's message is both powerful and timely: the happier your customers and employees are, the more successful your company will be. The Cult of the Customer is your guide to creating a customer-focused culture that turns satisfied customers into customer evangelists.
The Cult of the Leader
by Christopher BonesA critical look at the way that business leadership has gone so badly wrong.Modern business is obsessed with leaders. We talk about leadership all the time, but its real meaning is becoming more and more obscure. Recent corporate crises have shown that all too often, our leaders are missing in action when we need them most. In this groundbreaking and provocative new book, Chris Bones shows how we need to:Restore trust and confidenceBe more realistic about what leaders can and can't doRedefine talentRevalue experienceReconsider remuneration
The Cult of the Luxury Brand: Inside Asia's Love Affair with Luxury
by Paul Husband Radha ChadhaThe Cult of the Luxury Brand is the first book to explore how and why an amazing "luxeplosion" is rocking Asia, sweeping up not just the glitzy upper crust, but secretaries toting their Burberry bags, junior executives sporting Rolex watches, and university students in Ferragamo shoes. Hong Kong boasts more Gucci and Hermes stores than New York or Paris. China's luxury market is growing with such gusto that it will single-handedly be the biggest by 2014. Even India, the new kid on the luxury block, has three-month waiting lists for hot items, while in Tokyo, the epicenter of the cult, 94 per cent of women in their 20s own a Louis Vuitton bag. The cult of the luxury brand is so powerful that Asian consumers account for as much as half of the $80 billion global luxe industry. Radha Chadha and Paul Husband explain the paradox of simultaneously pumping up your product's status while pumping it out to the masses. They crack the code of the cult, offering a tried-and-tested approach to creating an explosive following for your brand. They outline a powerful model that explains the spread of luxury in developed markets such as Japan and Hong Kong, while predicting the future course for emerging markets such as China and India. They also examine the phenomenon of "geniune fakes", impossible to tell from the real thing but detracting from its sales.Written by world-leading experts in a highly accessible style, the book draws on over 150 interviews with industry experts, market studies in 10 countries, and the authors' collective experience across Asia. It offers a glimpse of the thriving retail scene, from glorious flagship stores in Tokyo to bustling local markets in Seoul, and compares the various consumer segments to understand the inner motives for their obsession. It demonstrates how the continent's massive economic and social transformation is dismantling centuries-old ways of defining your place in society, and how your spot on today's social totem pole is marked by your Chanel suit and your Cartier watch. Whether you are a business professional targeting the Asian consumer, a marketer interested in trend spotting, or a shopper fascinated by luxury brands, this book opens the door to success.
Cult of the Luxury Brand
by Paul Husband Radha ChadhaWith Hong Kong boasting more Gucci and Hermäs stores than New York or Paris, and 94% of young women in Tokyo owners of a Louis Vuitton bag, the Asian consumer is a new target for brand-creation. TheCult of the Luxury Brand illuminates the mysterious inner workings of Asia's love affair with luxury for business professionals and intrigued consumers alike.
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
by Eliot Brown Maureen Farrell&“A juicy investigation into one of Silicon Valley&’s most-hyped fallen unicorns.&”—Time (Best Books of Summer 2021)The definitive inside story of WeWork, its audacious founder, and what its epic unraveling says about a financial system drunk on the elixir of Silicon Valley innovation—from the Wall Street Journal correspondents (recently featured in the WeWork Hulu documentary) whose scoop-filled reporting hastened the company&’s downfall. WeWork would be worth $10 trillion, more than any other company in the world. It wasn&’t just an office space provider. It was a tech company—an AI startup, even. Its WeGrow schools and WeLive residences would revolutionize education and housing. One day, mused founder Adam Neumann, a Middle East peace accord would be signed in a WeWork. The company might help colonize Mars. And Neumann would become the world&’s first trillionaire. This was the vision of Neumann and his primary cheerleader, SoftBank&’s Masayoshi Son. In hindsight, their ambition for the company, whose primary business was subletting desks in slickly designed offices, seems like madness. Why did so many intelligent people—from venture capitalists to Wall Street elite—fall for the hype? And how did WeWork go so wrong? In little more than a decade, Neumann transformed himself from a struggling baby clothes salesman into the charismatic, hard-partying CEO of a company worth $47 billion—on paper. With his long hair and feel-good mantras, the six-foot-five Israeli transplant looked the part of a messianic truth teller. Investors swooned, and billions poured in. Neumann dined with the CEOs of JPMorgan and Goldman Sachs, entertaining a parade of power brokers desperate to get a slice of what he was selling: the country&’s most valuable startup, a once-in-a-lifetime opportunity and a generation-defining moment. Soon, however, WeWork was burning through cash faster than Neumann could bring it in. From his private jet, sometimes clouded with marijuana smoke, he scoured the globe for more capital. Then, as WeWork readied a Hail Mary IPO, it all fell apart. Nearly $40 billion of value vaporized in one of corporate America&’s most spectacular meltdowns. Peppered with eye-popping, never-before-reported details, The Cult of We is the gripping story of careless and often absurd people—and the financial system they have made.
Cultivate: The Six Non-Negotiable Traits of a Winning Team
by Walter Bond Antoinette BondRecruit, develop, and retain a high-performing team Cultivate: The Six Non-Negotiable Traits of a Winning Team is a robust and empowering narrative about three corporate team leaders discovering how to build a high-performing team. Over the course of the story, you’ll follow these frustrated leaders as they take an introspective look into their own flaws, strengths, fears, habits, and shortcomings and learn firsthand how they impact their teams’ cultures. The authors demonstrate how leaders build the cultures they work in and explain why it’s up to them to manage and improve it. The book is packed with tried-and-true teamwork fundamentals that are simple to understand and apply. Readers will also find: Explanations of why companies are struggling to recruit, develop, and retain strong teams Practical and applicable tips for employee and team member retention Explorations of the six traits of high-performing teams that are the signature of all elite business unitsA can’t-miss journey through the fundamentals of recruiting, building, and maintaining a high-performing team in your own organization, Cultivate will earn a place in the libraries of executives, managers, and other business leaders struggling to adapt to the human resources and retention challenges posed by the new economy. In business, Winning, Losing, or Championship organizations are totally dependent on a leader’s ability to CULTIVATE!
Cultivating a Digital Culture for Effective Patient Engagement: A Strategic Framework and Toolkit for Health-Provider Websites (HIMSS Book Series)
by Lorren PettitCultivating a Digital Culture for Effective Patient Engagement offers a strategic framework for healthcare provider websites in order to support patient engagement and connected health initiatives. Referred to as the Health Empowerment Web Strategy Index (HEWSi), the proposed framework is complemented by a detailed "check list" of health empowerment items organizations should incorporate into their website design. A healthcare provider’s website should be an effective resource for empowering the health of patients no matter where patients are in their digital culture evolution. The challenge for many organizations is that patient engagement/connected health initiatives are frequently developed and managed separately from the organization’s digital marketing efforts. This book recognizes this disconnect and advocates for a reimaging of healthcare provider websites based on the four domains of the HEWSi strategic framework: (1) orienting; (2) enlightening; (3) aligning; and (4) personalizing. As a framework and toolkit, HEWSi helps breakdown patient engagement silos within healthcare organizations by allowing varied functional teams (marketing; web developers; patient experience staff; clinical leaders; HIM/HIS personnel; etc.) to congregate around a shared pathway for conversing, strategizing, planning, and developing an effective patient empowerment website.
Cultivating Capabilities to Innovate: Booz.Allen & Hamilton
by Bret Baird Clayton M. ChristensenDescribes the efforts of the president of Booz.Allen, a major consulting firm, to understand and improve the way that products, services, and processes are developed and deployed throughout the firm. Proactive management of these processes proves very difficult because of the firm's decentralized decision structure and the firm's cultural predisposition to listen to its existing customers.
Cultivating Common Ground
by Daniel HansonCaring is a nitty-gritty process. Cultivating Common Ground teaches us how to care at work with real life experiences, rather than through conceptual thinking alone. Caring relationships to our work and each other give meaning to our work and provide a powerful source of energy for our organizations. Therefore, we must release relationships from their hiding place in the informal structure of the organization. The way to do that is to work together, to cultivate common ground, in order to make a conscious commitment to hold a life and a task in common. As old structures crumble, we have the opportunity to build caring communities at work. This book explains what went wrong in the first place, names our fears, and provides real-life examples of how to release the power of relationships in the workplace. Daniel S. Hanson is President of the Fluid Dairy Division of Land O'Lakes, Inc., an instructor at Augsburg College in Minneapolis, and a speaker and author on the subject of organizational change and personal empowerment. Hanson draws on his 30 years experience as a corporate executive for four Fortune 500 companies, his extensive research, and his own life-changing experience to offer practical, hands-on presentations and trainings. He is also the author of A Place To Shine: Emerging From the Shadows at Work, Butterworth-Heinemann, 1996."This is a compassionate and powerful call for caring in the workplace. Dan Hanson is right on the mark when he suggests that we need to take courageous steps toward a new, caring workplace. He is one of the best teachers of building community at work you'll ever meet."--Richard J. Leider, founding partner, The Inventure Group, author, "Repacking Your Bags" and "The Power of Purpose" "Dan Hanson delves broadly and deeply into the nature of relationships in the workplace. He lays before us the common ground that nourishes results as well as meaning and satisfaction for the human heart and soul. Hanson provides the tools and knowledge we need to cultivate this garden. We are called to fertilize the soil with our own courage."--Margaret A. Lulic, author, "Who We Could Be at Work"
Cultivating Communities of Practice
by William Snyder Etienne Wenger Richard A. McdermottToday's economy is fueled by knowledge. Every leader knows this to be true, yet few have systematic methods for converting organizational knowledge into economic value. This book argues that communities of practice--groups of individuals formed around common interests and expertise--provide the ideal vehicle for driving knowledge-management strategies and building lasting competitive advantage. Written by leading experts in the field, Cultivating Communities of Practice is the first book to outline models and methods for systematically developing these essential groups. Through compelling research and company examples, including DaimlerChrysler, McKinsey & Company, Shell, and the World Bank, authors Etienne Wenger, Richard McDermott, and William M. Snyder show how world-class organizations have leveraged communities of practice to drive strategy, generate new business opportunities, solve problems, transfer best practices, develop employees' professional skills, and recruit and retain top talent. Underscoring the new central role communities of practice are playing in today's knowledge economy, Cultivating Communities of Practice is the definitive guide to fostering, designing, and developing these powerful groups within and across organizations.
Cultivating Communities of Practice: A Guide to Managing Knowledge
by Etienne Wenger Richard A. Mcdermott William SnyderIn order to find out how to make the best use of the knowledge that a company's employees possess, the authoring consultants lift models from Xerox, Daimler Chrysler and the World Bank to show how to tap into the wisdom within.
Cultivating Compliance for Strategic Strength: Mastering the Legal Aspects of Business
by Constance E. Bagley Robert J. DolanCompliance with the law is just the baseline for winning legally in business. This chapter shows how managers can practice what the author calls "strategic compliance management," which goes beyond mere compliance with the law to embrace organizational integrity and to seek out and exploit business opportunities provided by regulation and deregulation.
Cultivating Conscience: How Good Laws Make Good People
by Lynn StoutHow the science of unselfish behavior can promote law, order, and prosperityContemporary law and public policy often treat human beings as selfish creatures who respond only to punishments and rewards. Yet every day we behave unselfishly—few of us mug the elderly or steal the paper from our neighbor's yard, and many of us go out of our way to help strangers. We nevertheless overlook our own good behavior and fixate on the bad things people do and how we can stop them. In this pathbreaking book, acclaimed law and economics scholar Lynn Stout argues that this focus neglects the crucial role our better impulses could play in society. Rather than lean on the power of greed to shape laws and human behavior, Stout contends that we should rely on the force of conscience.Stout makes the compelling case that conscience is neither a rare nor quirky phenomenon, but a vital force woven into our daily lives. Drawing from social psychology, behavioral economics, and evolutionary biology, Stout demonstrates how social cues—instructions from authorities, ideas about others' selfishness and unselfishness, and beliefs about benefits to others—have a powerful role in triggering unselfish behavior. Stout illustrates how our legal system can use these social cues to craft better laws that encourage more unselfish, ethical behavior in many realms, including politics and business. Stout also shows how our current emphasis on self-interest and incentives may have contributed to the catastrophic political missteps and financial scandals of recent memory by encouraging corrupt and selfish actions, and undermining society's collective moral compass.This book proves that if we care about effective laws and civilized society, the powers of conscience are simply too important for us to ignore.