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Data Capital: How Data is Reinventing Capital for Globalization

by Chunlei Tang

This book defines and develops the concept of data capital. Using an interdisciplinary perspective, this book focuses on the key features of the data economy, systematically presenting the economic aspects of data science. The book (1) introduces an alternative interpretation on economists’ observation of which capital has changed radically since the twentieth century; (2) elaborates on the composition of data capital and it as a factor of production; (3) describes morphological changes in data capital that influence its accumulation and circulation; (4) explains the rise of data capital as an underappreciated cause of phenomena from data sovereign, economic inequality, to stagnating productivity; (5) discusses hopes and challenges for industrial circles, the government and academia when an intangible wealth brought by data (and information or knowledge as well); (6) proposes the development of criteria for measuring regulating data capital in the twenty-first century for regulatory purposes by looking at the prospects for data capital and possible impact on future society. Providing the first a thorough introduction to the theory of data as capital, this book will be useful for those studying economics, data science, and business, as well as those in the financial industry who own, control, or wish to work with data resources.

Data Center Storage: Cost-Effective Strategies, Implementation, and Management

by Hubbert Smith

We overspend on data center storage ... yet, we fall short of business requirements. It's not about the technologies. It's about the proper application of technologies to deliver storage services efficiently and affordably. It's about meeting business requirements dependent on data center storage. Spend less, deliver more. Data Center Storage: Cost-Effective Strategies, Implementation, and Management provides an industry insider's insight on how to properly scope, plan, evaluate, and implement storage technologies to maximize performance, capacity, reliability, and power savings. It provides business and use-case focused coverage of storage technology, including storage area networks (SAN), capacity-optimized drives, and solid-state drives. It offers key insights on financially responsible spending for data center storage. Delivered in accessible language, the book starts with a discussion of the business merits of replacing direct attached, compartmentalized storage with consolidated SAN-attached storage. The author advises on the use of service level applications (SLAs) as a tool to drive business unit collaboration with IT and prioritize those actions that impact productivity and profit from those that are less critical. This business guide to applied technologies disassembles big problems into digestible segments to help you understand, quantify, and fix any problems that arise as you work towards meeting your growing storage needs. The book builds on the consolidation and SLA driven approach to take advantage of the compelling benefits and potential savings of managed hosting and cloud storage.

Data Center Virtualization Certification: Everything you need to achieve 2V0-622 certification – with exam tips and exercises

by Andrea Mauro Paolo Valsecchi

Deploy and configure vSphere infrastructure and learn to effectively create and administer vSphere virtual machinesKey FeaturesImplement advanced network virtualization techniquesConfigure and administer vSphere high availabilityEnhance your data center virtualization skills with practice questions and mock testsBook DescriptionThis exam guide enables you to install, configure, and manage the vSphere 6.5 infrastructure in all its components: vCenter Server, ESXi hosts, and virtual machines, while helping you to prepare for the industry standard certification.This data center book will assist you in automating administration tasks and enhancing your environment’s capabilities. You will begin with an introduction to all aspects related to security, networking, and storage in vSphere 6.5. Next, you will learn about resource management and understand how to back up and restore the vSphere 6.5 infrastructure. As you advance, you will also cover troubleshooting, deployment, availability, and virtual machine management. This is followed by two mock tests that will test your knowledge and challenge your understanding of all the topics included in the exam.By the end of this book, you will not only have learned about virtualization and its techniques, but you’ll also be prepared to pass the VCP6.5-DCV (2V0-622) exam.What you will learnDeploy and configure vSphere infrastructureCreate and administer vSphere virtual machinesOptimize, secure, and troubleshoot all vSphere componentsImplement vSphere HA on a vSAN clusterUnderstand how to back up and restore your vSphere 6.5 infrastructureTest your understanding of key concepts required through sample questionsWho this book is forIf you are interested in achieving Data Center Virtualization certification, this is the book is for you. You will also benefit from this book if you are a system administrator or network engineer. Some prior knowledge of virtualization can assist you in understanding key concepts covered in the book.

Data-Centric AI Solutions and Emerging Technologies in the Healthcare Ecosystem

by Alex Khang Geeta Rana R. K. Tailor Vugar Abdullayev

The book offers insight into the healthcare system by exploring emerging technologies and AI-based applications and implementation strategies. It includes current developments for future directions as well as covering the concept of the healthcare system along with its ecosystem. Data-Centric AI Solutions and Emerging Technologies in the Healthcare Ecosystem focuses on the mechanisms of proposing and incorporating solutions along with architectural concepts, design principles, smart solutions, decision-making process, and intelligent predictions. It offers state-of-the-art approaches for overall innovations, developments, and implementation of the smart healthcare ecosystem and highlights medical signal and image processing algorithms, healthcare-based computer vision systems, and discusses explainable AI (XAI) techniques for healthcare. This book will be useful to researchers involved in AI, IoT, Data, and emerging technologies in the medical industry. It is also suitable as supporting material for undergraduate and graduate-level courses in related engineering disciplines.

Data-Centric Business and Applications: Evolvements in Business Information Processing and Management (Volume 3) (Lecture Notes on Data Engineering and Communications Technologies #42)

by Dmytro Ageyev Tamara Radivilova Natalia Kryvinska

Building on the authors’ previous work, this book addresses key processes and procedures used in information/data processing and management. Modern methods of business information processing, which draw on artificial intelligence, big data, and cloud-based storage and processing, are opening exciting new opportunities for doing business on the basis of information technologies. Thus, in this third book, the authors continue to explore various aspects – technological as well as business and social – of the information industries. Further, they analyze the challenges and opportunities entailed by these kinds of business.

Data-Centric Business and Applications: ICT Systems—Theory, Radio-Electronics, Information Technologies and Cybersecurity (Lecture Notes on Data Engineering and Communications Technologies #69)

by Dmytro Ageyev Tamara Radivilova Natalia Kryvinska

This book, building on the authors’ previous work, presents new communication and networking technologies, challenges and opportunities of information/data processing and transmission. It also discusses the development of more intelligent and efficient communication technologies, which are an essential part of current day-to-day life. Information and Communication Technologies (ICTs) have an enormous impact on businesses and our day-to-day lives over the past three decades and continue to do so. Modern methods of business information processing are opening exciting new opportunities for doing business on the basis of information technologies. The book contains research that spans a wide range of communication and networking technologies, including wireless sensor networks, optical and telecommunication networks, storage area networks, error-free transmission and signal processing.

Data-Centric Business and Applications: Evolvements in Business Information Processing and Management—Volume 1 (Lecture Notes on Data Engineering and Communications Technologies #20)

by Natalia Kryvinska Michal Greguš

This book discusses processes and procedures in information/data processing and management. The global market is becoming more and more complex with an increased availability of data and information, and as a result doing business with information is becoming more popular, with a significant impact on modern society immensely. This means that there is a growing need for a common understanding of how to create, access, use and manage business information. As such this book explores different aspects of data and information processing, including information generation, representation, structuring, organization, storage, retrieval, navigation, human factors in information systems, and the use of information. It also analyzes the challenges and opportunities of doing business with information, and presents various perspectives on business information managing.

Data-Centric Business and Applications: Towards Software Development (Volume 4) (Lecture Notes on Data Engineering and Communications Technologies #40)

by Aneta Poniszewska-Marańda Natalia Kryvinska Stanisław Jarząbek Lech Madeyski

This book explores various aspects of software creation and development as well as data and information processing. It covers relevant topics such as business analysis, business rules, requirements engineering, software development processes, software defect prediction, information management systems, and knowledge management solutions. Lastly, the book presents lessons learned in information and data management processes and procedures.

Data Classification: Algorithms and Applications (Chapman And Hall/crc Data Mining And Knowledge Discovery Ser. #35)

by Charu C. Aggarwal

Comprehensive Coverage of the Entire Area of ClassificationResearch on the problem of classification tends to be fragmented across such areas as pattern recognition, database, data mining, and machine learning. Addressing the work of these different communities in a unified way, Data Classification: Algorithms and Applications explores the underlyi

Data Clustering: Algorithms and Applications (Chapman & Hall/CRC Data Mining and Knowledge Discovery Series #31)

by Charu C. Aggarwal Chandan K. Reddy

Research on the problem of clustering tends to be fragmented across the pattern recognition, database, data mining, and machine learning communities. Addressing this problem in a unified way, Data Clustering: Algorithms and Applications provides complete coverage of the entire area of clustering, from basic methods to more refined and complex data clustering approaches. It pays special attention to recent issues in graphs, social networks, and other domains.The book focuses on three primary aspects of data clustering: Methods, describing key techniques commonly used for clustering, such as feature selection, agglomerative clustering, partitional clustering, density-based clustering, probabilistic clustering, grid-based clustering, spectral clustering, and nonnegative matrix factorization Domains, covering methods used for different domains of data, such as categorical data, text data, multimedia data, graph data, biological data, stream data, uncertain data, time series clustering, high-dimensional clustering, and big data Variations and Insights, discussing important variations of the clustering process, such as semisupervised clustering, interactive clustering, multiview clustering, cluster ensembles, and cluster validation In this book, top researchers from around the world explore the characteristics of clustering problems in a variety of application areas. They also explain how to glean detailed insight from the clustering process—including how to verify the quality of the underlying clusters—through supervision, human intervention, or the automated generation of alternative clusters.

Data Collection: Planning for and Collecting All Types of Data

by Cathy A. Stawarski Patricia Pulliam Phillips

Data Collection Data Collection is the second of six books in the Measurement and Evaluation Series from Pfeiffer. The proven ROI Methodology--developed by the ROI Institute--provides a practical system for evaluation planning, data collection, data analysis, and reporting. All six books in the series offer the latest tools, most current research, and practical advice for measuring ROI in a variety of settings. Data Collection offers an effective process for collecting data that is essential to the implementation of the ROI Methodology. The authors outline the techniques, processes, and critical issues involved in successful data collection. The book examines the various methods of data collection, including questionnaires, interviews, focus groups, observation, action plans, performance contracts, and monitoring records. Written for evaluators, facilitators, analysts, designers, coordinators, and managers, Data Collection is a valuable guide for collecting data that are adequate in quantity and quality to produce a complete and credible analysis.

Data Collection in Fragile States: Innovations from Africa and Beyond

by Johannes Hoogeveen Utz Pape

‘This open access book addresses an urgent issue on which little organized information exists. It reflects experience in Africa but is highly relevant to other fragile states as well.’ —Constantine Michalopoulos, John Hopkins University, USA and former Director of Economic Policy and Co-ordination at the World BankFragile countries face a triple data challenge. Up-to-date information is needed to deal with rapidly changing circumstances and to design adequate responses. Yet, fragile countries are among the most data deprived, while collecting new information in such circumstances is very challenging. This open access book presents innovations in data collection developed with decision makers in fragile countries in mind. Looking at innovations in Africa from mobile phone surveys monitoring the Ebola crisis, to tracking displaced people in Mali, this collection highlights the challenges in data collection researchers face and how they can be overcome.

Data Conscience: Algorithmic Siege on our Humanity

by Brandeis Hill Marshall

DATA CONSCIENCE ALGORITHMIC S1EGE ON OUR HUM4N1TY EXPLORE HOW D4TA STRUCTURES C4N HELP OR H1NDER SOC1AL EQU1TY Data has enjoyed ‘bystander’ status as we’ve attempted to digitize responsibility and morality in tech. In fact, data’s importance should earn it a spot at the center of our thinking and strategy around building a better, more ethical world. It’s use—and misuse—lies at the heart of many of the racist, gendered, classist, and otherwise oppressive practices of modern tech. In Data Conscience: Algorithmic Siege on our Humanity, computer science and data inclusivity thought leader Dr. Brandeis Hill Marshall delivers a call to action for rebel tech leaders, who acknowledge and are prepared to address the current limitations of software development. In the book, Dr. Brandeis Hill Marshall discusses how the philosophy of “move fast and break things” is, itself, broken, and requires change. You’ll learn about the ways that discrimination rears its ugly head in the digital data space and how to address them with several known algorithms, including social network analysis, and linear regression A can’t-miss resource for junior-level to senior-level software developers who have gotten their hands dirty with at least a handful of significant software development projects, Data Conscience also provides readers with: Discussions of the importance of transparency Explorations of computational thinking in practice Strategies for encouraging accountability in tech Ways to avoid double-edged data visualization Schemes for governing data structures with law and algorithms

Data Conversion: Calculating the Monetary Benefits

by Patricia Pulliam Phillips Holly Burkett

This book tackles the third major challenge and the second most difficult step in the ROI methodology: converting data to monetary values. When a particular project or program is connected to a business measure, the next logical question is: what is the monetary value of that impact? For ROI analysis, it is at this critical point where the monetary benefits are developed to compare to the costs of the program to calculate the ROI. Includes: the importance of converting data to monetary value; preliminary issues; standard values: the standard values: where to find them; using internal experts, using external databases; linking with other measures; using estimates; when to abandon conversion efforts and leave data as intangible, analyzing the intangibles; and reporting the intangibles.

Data Crush: How the Information Tidal Wave Is Driving New Business Opportunities

by Christopher Surdak

The Internet used to be a tool for telling your customers about your business. Now its real value lies in what it tells you about them. Every move your customers make online can be tracked, catalogued, and analyzed to better understand their preferences and predict their future behavior. And with mobile technology like smartphones, customers are online almost every second of every day. The companies that succeed going forward will be those that learn to leverage this torrent of information--without being drowned by it. Balancing examples from giants like Amazon, Home Depot, and Ford with newer players like Rovio, Groupon, and scores of niche-market winners, Data Crush examines the forces behind the explosive growth in data and reveals how the most innovative companies are responding to this challenge. The book clarifies the key drivers: the proliferation of "big data" generated by a never-ending range of online activities (and the mobility that enables much of it); the seemingly infinite array of digital commerce and entertainment pathways; and the rising growth of Cloud computing. These and other factors combine to create an overwhelming universe of valuable information--all constantly updated in real time with billions of mouse clicks each day. It's daunting, but with this onslaught of information comes tremendous opportunity--and Data Crush will help you make sense of it all.

Data Culture: Develop An Effective Data-Driven Organization

by Dr Shorful Islam

Organizations often start their data journey by either procuring the technology or hiring the people. However, without an effective data-driven culture in place, they can struggle to derive value from their investments.Data Culture explores how data leaders can develop and nurture a data-driven culture tailored to their organization's needs. It outlines the types of data leadership and teams needed and the key building blocks for success, such as team recruitment, building and training, leadership, process, behavioural change management, developing, sustaining and measuring a data culture, company values and everyday decision making. It also explores the nuances of how different types of data cultures work with different types of companies, what to avoid and the differences between building a data culture from scratch and changing an existing data culture from within.With this hands-on guide, senior data leader Shorful Islam takes readers through how to successfully establish or change a data culture, sharing his expertise in behavioural change psychology and two decades of experience in fostering data culture in organizations. Supported throughout by real-world examples and cases, this will be an essential read for all data leaders and anyone involved in developing a data-driven organizational culture.

Data Cultures in Higher Education: Emergent Practices and the Challenge Ahead (Higher Education Dynamics #59)

by Juliana E. Raffaghelli Albert Sangrà

This collection focuses on the role of higher education institutions concerning datafication as a complex phenomenon. It explores how the universities can develop data literac(ies) shaping tomorrow skills and “formae mentis” to face the most deleterious effects of datafication, but also to engage in creative and constructive ways with data. Notably, the book spots data practices within the two most relevant sides of academics’ professional practice, namely, research and teaching. Hence, the collection seeks to reflect on faculty’s professional learning about data infrastructures and practices.The book draws on a range of studies covering the higher education response to the several facets of data in society, from data surveillance and the algorithmic control of human behaviour to empowerment through the use of open data. The research reported ranges from literature overviews to multi-case and in-depth case studies illustrating institutional and educational responses to different problems connected to data. The ultimate intention is to provide conceptual bases and practical examples relating to universities’ faculty development policies to overcome data practices and discourses' fragmentation and contradictions: in a nutshell, to build “fair data cultures” in higher education.

Data Curious

by Carl Allchin Sarah Nabelsi

Data has been a missing part of most academic curriculums for a long time, and we're all being affected. During challenging times, creating a data-informed culture can help you pivot quickly or prevent expensive missteps. Developing a data curious organization will take advantage of the burgeoning data resources available as a result of increasing digitalization.With this book, author Carl Allchin shows today's business professionals how to become data empowered. These tech-savvy business professionals will learn data literacy fundamentals—from understanding the possibilities to asking the right questions. You'll discover how to make the right technology choices and avoid pitfalls that could put your career and company at risk.Discover what an agile, empowered, data-driven organization should look likeExamine how to use data in new ways to help your business come to lifeLearn key terms and concepts around data management and analyticsUnderstand the differences between spreadsheet analysis and a data analytics pipelineGet advice for working with data scientists and explore ways to mitigate the IT department's concerns

Data Democratization with Domo: Bring together every component of your business to make better data-driven decisions using Domo

by Jeff Burtenshaw

Overcome data challenges at record speed and cloud-scale that optimize businesses by transforming raw data into dashboards and apps which democratize data consumption, supercharging results with the cloud-based solution, DomoKey FeaturesAcquire data and automate data pipelines quickly for any data volume, variety, and velocityPresent relevant stories in dashboards and custom apps that drive favorable outcomes using DomoShare information securely and govern content including Domo content embedded in other toolsBook DescriptionDomo is a power-packed business intelligence (BI) platform that empowers organizations to track, analyze, and activate data in record time at cloud scale and performance. Data Democratization with Domo begins with an overview of the Domo ecosystem. You'll learn how to get data into the cloud with Domo data connectors and Workbench; profile datasets; use Magic ETL to transform data; work with in-memory data sculpting tools (Data Views and Beast Modes); create, edit, and link card visualizations; and create card drill paths using Domo Analyzer. Next, you'll discover options to distribute content with real-time updates using Domo Embed and digital wallboards. As you advance, you'll understand how to use alerts and webhooks to drive automated actions. You'll also build and deploy a custom app to the Domo Appstore and find out how to code Python apps, use Jupyter Notebooks, and insert R custom models. Furthermore, you'll learn how to use Auto ML to automatically evaluate dozens of models for the best fit using SageMaker and produce a predictive model as well as use Python and the Domo Command Line Interface tool to extend Domo. Finally, you'll learn how to govern and secure the entire Domo platform. By the end of this book, you'll have gained the skills you need to become a successful Domo master.What you will learnUnderstand the Domo cloud data warehouse architecture and platformAcquire data with Connectors, Workbench, and Federated QueriesSculpt data using no-code Magic ETL, Data Views, and Beast ModesProfile data with the Data Dictionary, Data Profile, and Usage toolsUse a storytelling pattern to create dashboards with Domo StoriesCreate, share, and monitor custom alerts activated using webhooksCreate custom Domo apps, use the Domo CLI, and code with the Python APIAutomate model operations with Python programming and R scriptingWho this book is forThis book is for BI developers, ETL developers, and Domo users looking for a comprehensive, end-to-end guide to exploring Domo features for BI. Chief data officers, data strategists, architects, and BI managers interested in a new paradigm for integrated cloud data storage, data transformation, storytelling, content distribution, custom app development, governance, and security will find this book useful. Business analysts seeking new ways to tell relevant stories to shape business performance will also benefit from this book. A basic understanding of Domo will be helpful.

The Data Detective: Ten Easy Rules to Make Sense of Statistics

by Tim Harford

From &“one of the great (greatest?) contemporary popular writers on economics&” (Tyler Cowen) comes a smart, lively, and encouraging rethinking of how to use statistics.Today we think statistics are the enemy, numbers used to mislead and confuse us. That&’s a mistake, Tim Harford says in The Data Detective. We shouldn&’t be suspicious of statistics—we need to understand what they mean and how they can improve our lives: they are, at heart, human behavior seen through the prism of numbers and are often &“the only way of grasping much of what is going on around us.&” If we can toss aside our fears and learn to approach them clearly—understanding how our own preconceptions lead us astray—statistics can point to ways we can live better and work smarter.As &“perhaps the best popular economics writer in the world&” (New Statesman), Tim Harford is an expert at taking complicated ideas and untangling them for millions of readers. In The Data Detective, he uses new research in science and psychology to set out ten strategies for using statistics to erase our biases and replace them with new ideas that use virtues like patience, curiosity, and good sense to better understand ourselves and the world. As a result, The Data Detective is a big-idea book about statistics and human behavior that is fresh, unexpected, and insightful.

Data Driven: An Introduction to Management Consulting in the 21st Century (Management for Professionals)

by Jeremy David Curuksu

This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data science, assuming no technical background. Drawing on extensive literature reviews with more than 200 peer reviewed articles, reports, books and surveys referenced, this book has at least four objectives: to be scientific, modern, complete and concise. An interactive version of some sections (industry snapshots, method toolbox) is freely accessible at econsultingdata.com.

Data Driven

by Jenny Dearborn

A "how-to" guide to boosting sales through predictive andprescriptive analytics Data Driven is a uniquely practical guide to increasingsales success, using the power of data analytics. Written by one ofthe world's leading authorities on the topic, this book shows youhow to transform the corporate sales function by leveraging bigdata into better decision-making, more informed strategy, andincreased effectiveness throughout the organization. Engaging andinformative, this book tells the story of a newly hired sales chiefunder intense pressure to deliver higher performance from her team,and how data analytics becomes the ultimate driver behind the salesfunction turnaround. Each chapter features insightful commentaryand practical notes on the points the story raises, and one entirechapter is devoted solely to laying out the Prescriptive ActionModel step-by-step giving you the actionable guidance you need toput it into action in your own organization.Predictive and prescriptive analytics is poised to changecorporate sales, and companies that fail to adapt to the newrealities and adopt the new practices will be left behind. Thisbook explains why the Prescriptive Action Model is the keycorporate sales weapon of the 21st Century, and how you canimplement this dynamic new resource to bring value to yourbusiness.Exploit one of the last remaining sources of competitiveadvantageRe-engineer the sales function to optimize success ratesImplement a more effective analytics model to drive efficientchangeBoost operational effectiveness and decision making with bigdataThere are fewer competitive edges to gain than ever before. Theonly thing that's left is to execute business with maximumefficiency and make the smartest business decisions possible.Predictive analytics is the essential method behind this newstandard, and Data Driven is the practical guide tocomplete, efficient implementation.

Data Driven: Truckers, Technology, and the New Workplace Surveillance

by Karen Levy

A behind-the-scenes look at how digital surveillance is affecting the trucking way of lifeLong-haul truckers are the backbone of the American economy, transporting goods under grueling conditions and immense economic pressure. Truckers have long valued the day-to-day independence of their work, sharing a strong occupational identity rooted in a tradition of autonomy. Yet these workers increasingly find themselves under many watchful eyes. Data Driven examines how digital surveillance is upending life and work on the open road, and raises crucial questions about the role of data collection in broader systems of social control.Karen Levy takes readers inside a world few ever see, painting a bracing portrait of one of the last great American frontiers. Federal regulations now require truckers to buy and install digital monitors that capture data about their locations and behaviors. Intended to address the pervasive problem of trucker fatigue by regulating the number of hours driven each day, these devices support additional surveillance by trucking firms and other companies. Traveling from industry trade shows to law offices and truck-stop bars, Levy reveals how these invasive technologies are reconfiguring industry relationships and providing new tools for managerial and legal control—and how truckers are challenging and resisting them.Data Driven contributes to an emerging conversation about how technology affects our work, institutions, and personal lives, and helps to guide our thinking about how to protect public interests and safeguard human dignity in the digital age.

Data Driven

by Hilary Mason Dj Patil

Succeeding with data isn't just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O'Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven--including the questions you should ask and the methods you should adopt.You'll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century.You'll explore:Data scientist skills--and why every company needs a SpockHow the benefits of giving company-wide access to data outweigh the costsWhy data-driven organizations use the scientific method to explore and solve data problemsKey questions to help you develop a research-specific process for tackling important issuesWhat to consider when assembling your data teamDeveloping processes to keep your data team (and company) engagedChoosing technologies that are powerful, support teamwork, and easy to use and learn

Data Driven

by Thomas C. Redman

Your company's data has the potential to add enormous value to every facet of the organization -- from marketing and new product development to strategy to financial management. Yet if your company is like most, it's not using its data to create strategic advantage. Data sits around unused -- or incorrect data fouls up operations and decision making.In Data Driven, Thomas Redman, the "Data Doc," shows how to leverage and deploy data to sharpen your company's competitive edge and enhance its profitability. The author reveals:· The special properties that make data such a powerful asset· The hidden costs of flawed, outdated, or otherwise poor-quality data· How to improve data quality for competitive advantage· Strategies for exploiting your data to make better business decisions· The many ways to bring data to market· Ideas for dealing with political struggles over data and concerns about privacy rightsYour company's data is a key business asset, and you need to manage it aggressively and professionally. Whether you're a top executive, an aspiring leader, or a product-line manager, this eye-opening book provides the tools and thinking you need to do that.

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