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Design Is How It Works
by Jay Greene"It's not just what it looks like and feels like. Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.
Design Leadership Ignited: Elevating Design at Scale
by Eric Quint Gerda Gemser Giulia CalabrettaDesign leadership at scale requires leaders who design the design function, establish a thriving environment for the creative team, and shape the design organization to drive progress, advance innovation, and enhance meaningful customer experiences. To examine the foundations of successful design leadership, the authors performed extensive in-depth interviews with design leaders working for Fortune 500 organizations across industries. Based on these insights, Design Leadership Ignited delineates a pathway to design excellence, which includes establishing a forward-looking strategy and an adequate organizational structure for the design function, empowering the design team, and scaling the impact of design across the entire organization. This book takes the position that a core challenge in the journey towards design excellence is the need to recognize and balance the often-contradictory objectives and activities that design leaders encounter. Combining their practitioner experience and research, the authors provide a framework to embrace the complexity of design leadership that will elevate design at scale.
Design Leadership: How Top Design Leaders Build and Grow Successful Organizations
by Richard BanfieldWhat does it take to be the leader of a design firm or group? We often assume they have all the answers, but in this rapidly evolving industry they’re forced to find their way like the rest of us. So how do good design leaders manage? If you lead a design group, or want to understand the people who do, this insightful book explores behind-the-scenes strategies and tactics from leaders of top design companies throughout North America.Based on scores of interviews he conducted over a two-year period—from small companies to massive corporations like ESPN—author Richard Banfield covers a wide range of topics, including:How design leaders create a healthy company cultureInnovative ways for attracting and nurturing talentCreating productive workspaces, and handling remote employeesStaying on top of demands while making time for themselvesConsistent patterns among vastly different leadership stylesTechniques and approaches for keeping the work pipeline fullMaking strategic and tactical plans for the futureMistakes that design leaders made—and how they bounced back
Design Like Apple: Seven Principles For Creating Insanely Great Products, Services, and Experiences
by John EdsonImplement the same principles that shaped Apple's approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--îfrom the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apple's unique approach to product creation, manufacturing, delivery, and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design, marketing, and business strategy Bridging creativity and commerce, this book will show you to how to truly Design Like Apple.
Design Management Case Studies
by David Hands Robert Jerrard Jack IngramFirst Published in 2002. Routledge is an imprint of Taylor & Francis, an informa company.
Design Management for Architects
by Stephen EmmittThis unique and established guide to the management of design and designers has been comprehensively reimagined and updated. Written for students of architecture and early career architects, the book explores the benefits of design management from the context of managing design projects and the management of the architectural businesses. It aligns with the need for architects to improve design management competences and business skills as set out by the ARB and the RIBA.Design Management for Architects is presented in three parts. Part One is dedicated to explaining what design management is and what a design manager does. Part Two focuses on the main project stages and how design management can help to identify, explore, and deliver design value for clients, architects, and society. Part Three looks at how design management is applied within the architectural business and how it relates to successful projects and businesses. Emphasis is on the management of designers (people), design activities (processes) and outputs (information and products). Chapters include reflective exercises that can be addressed individually, or in small discussion groups to aid learning. Written in an accessible and engaging manner, the book is essential reading for students studying towards qualification as an architect and for nascent architects looking to improve their management competences.
Design Management: Create, Develop, and Lead Effective Design Teams
by Andrea PicchiDesigners are more in-demand than ever, and companies all over the world are creating new leadership roles to manage them. With only a few select institutions teaching effective design management skills, self-taught design managers are on the rise and resources are needed to guide them. This book will help you hone your leadership skills and magnify your team’s potential. Eager designers will learn the behavioral abilities required to lead and manage impactful and efficient teams using a systemic, context-agnostic, and therefore repeatable approach. While effective design management is vital in these times of complexity and fast change in organizations, the available literature on design management is insufficient, predominately informative, and unfortunately, not actionable. This book fills that gap by illuminating the soft skills you need to lead your team to success. You'll gain confidence about how to optimize meetings, run successful kickoffs, manage yourself, and how to best approach and frame your working environment. Whether you are a designer looking to lead, or a member of an organization looking for guidance on how to better incorporate design, this book belongs on your shelf. Design Management is here to assist you in the long haul.What You'll LearnComprehend the underlying social and psychological dynamics of leadership and managementCultivate the behavioral elements of a design managerUnderstand the building blocks of a design leaderEstablish your core practices and create a self-development programDevelop and project healthy and sustainable influenceBuild trust, create psychological safety, and fulfill the social needs of high-performing teamsCoach individuals and groups to unlock creativity and nurture creative collaborationOptimize in-person and remote design operations Who This Book Is ForEveryone who desires to expand and deepen their knowledge of design leadership and management, comprehending the social and psychological underpinning elements of this discipline. Aspiring or recently appointed design leaders and managers who necessitate a practical education in this field and individuals already in charge of a group who aspire to evolve their understanding to advance their career toward a Head of Design or Chief Design Officer role.
Design Management: Exploring Fieldwork and Applications
by Robert JerrardQuantifying and assessing the value of an organization’s design department can be problematic. The tools traditionally used by auditors are usually insufficient to ‘measure’ either the value of design projects or their influence within an organization. This book demystifies the design development and design management process, scrutinising it against a new set of auditing principles which illuminates its true value in a contemporary context. Featuring a series of international case studies, Design Management: Exploring Fieldwork and Applications argues that assessment of the design function within any organization must incorporate both qualitative and quantitative research methods. The book explores a number of key themes, such as new product development, risk in design and corporate identity. Moreover, by drawing on a range of techniques from the social sciences, the authors rigorously develop means by which design may be understood accurately. This book represents an important and timely contribution to our knowledge of the management of product and service innovation. It will be an invaluable text for students and researchers working in design and management.
Design Management: Organisation and Marketing Perspectives
by Sotiris T. LalaounisPlaced at the nexus between marketing and organisational studies, this book breaks a new ground on the intersection of these two disciplines with design management. With the latest marketing thinking assigning greater emphasis on organisations co-creating value with consumers and other stakeholders by placing them at the heart of the product/service development process, it has never been more important to integrate marketing and organisational perspectives into design management. This text explores the importance of managing design strategies, design processes, and design implementation in a way that it puts the human and the society at the centre, contributing to organisational success, customer gratification, and social welfare. Drawing from a variety of scholarly research and personal commercial insights, this book integrates key concepts of marketing, innovation, and design, to provide an in-depth discussion of the subject of design management. With end-of-chapter exercises, case studies, and reflective insights along with online teaching materials, Design Management: Organisation and Marketing Perspectives is an essential text for students in design management, marketing, and innovation, or for anyone interested in gaining an in-depth understanding of how design can be successfully managed in order to generate the best answers to contemporary global challenges.
Design Materials and Making for Social Change: From Materials We Explore to Materials We Wear (Design Research for Change)
by Rebecca Earley Rosie HornbuckleDesign Materials and Making for Social Change spans the two interconnected worlds of the material and the social, at different scales and in different contexts, and explores the value of the knowledge, skills and methods that emerge when design researchers work directly with materials and hold making central to their practice. Through the social entanglements of addressing material impacts, the contributors to this edited volume examine homelessness, diaspora, migration, the erosion of craft skills and communities, dignity in work and family life, the impacts of colonialism, climate crisis, education, mental health and the shifting complexities in collaborating with and across diverse disciplines and stakeholders. This book celebrates the role of materials and making in design research by demonstrating the diverse and complex interplay between disciplines and the cultures it enables, when in search of alternative futures. Design Materials and Making for Social Change will be of interest to scholars in materials design, textile design, product design, fashion design, maker culture, systemic design, social design, design for sustainability and circular design.
Design Methodology for Future Products: Data Driven, Agile and Flexible
by Dieter Krause Emil HeydenDesign Methodology for Future Products – Data Driven, Agile and Flexible provides an overview of the recent research in the field of design methodology from the point of view of the members of the scientific society for product development (WiGeP - Wissenschaftliche Gesellschaft für Produktenwicklung e.V.). This book aims to contribute to design methods and their implementation for innovative future products. The main focus is the crucial data-driven, agile, and flexible way of working.Four topics are covered in corresponding chapters, Methods for Product Development and Management, Methods for Specific Products and Systems, Facing the Challenges in Product Development and Model-Based Engineering in Product Development. This publication starts with the agile strategic foresight of sustainable mechatronic and cyber-physical systems, moves on to the topics of system generation engineering in development processes, followed by the technical inheritance in data-driven product development. Product improvements are shown via agile experiential learning based on reverse engineering and via combination of usability and emotions. Furthermore, the development of future-oriented products in the field of biomechatronic systems, sustainable mobility systems and in situ sensor integration is shown. The overcoming of challenges in product development is demonstrated through context-adapted methods by focusing on efficiency and effectiveness, as well as designer-centered methods to tackle cognitive bias. Flow design for target-oriented availability of data and information in product development is addressed. Topics of model-based systems engineering are applied to the function-driven product development by linking model elements at all stages and phases of the product. The potential of model-based systems engineering for modular product families and engineering of multidisciplinary complex systems is shown.
Design Methods and Practices for Research of Project Management
by Beverly PasianProject management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This original, authoritative guide provides both practitioner and student researchers with a complete guide to research practice on project management. In Designs, Methods and Practices for Research of Project Management, Beverly Pasian has brought together original chapters from a veritable who's who of project management research including authors such as Harvey Maylor, Christophe Bredillet, Derek Walker, Miles Shepherd, Janice Thomas, Naomi Brookes and Darren Dalcher. The collection looks at research strategy, management, methodology, techniques as well as emerging topics such as social network analysis. The 38 chapters offer an international perspective with examples from a wide range of project management applications; engineering, construction, mega-projects, high-risk environments and social transformation. Each chapter includes tips and exercises for the research student, as well as a complete set of further references.
Design Methods and Practices for Research of Project Management
by Beverly Pasian Rodney TurnerDesign Methods and Practices for Research of Project Management is the most comprehensive guide on how to do research on and in project management. Project management as a discipline has experienced near-exponential growth in its application across the business and not-for-profit sectors. This second edition of the authoritative reference book offers a substantial update on the first edition with over 60% new content and so provides both practitioner and student researchers with a fully up-to-date and complete guide to research practice on project management.In Design Methods and Practices for Research of Project Management, Beverly Pasian and Rodney Turner have brought together 26 original chapters from many of the leading international thinkers in project management research. The collection looks at each step in the research stages, including research strategy, management, methodology (quantitative and qualitative), and techniques as well as how to share and publish research findings. The chapters offer an international perspective with examples from a wide range of project management applications; engineering, construction, megaprojects, high-risk environments, and social transformation. Each chapter includes tips and exercises for the research student, as well as a complete set of further references.The book is the go-to text for practitioners undertaking research in companies, and also doctoral and master’s students and their supervisors who are involved in research projects in and for universities.
Design Optimization Under Uncertainty
by Weifei HuThis book introduces the fundamentals of probability, statistical, and reliability concepts, the classical methods of uncertainty quantification and analytical reliability analysis, and the state-of-the-art approaches of design optimization under uncertainty (e.g., reliability-based design optimization and robust design optimization). The topics include basic concepts of probability and distributions, uncertainty quantification using probabilistic methods, classical reliability analysis methods, time-variant reliability analysis methods, fundamentals of deterministic design optimization, reliability-based design optimization, robust design optimization, other methods of design optimization under uncertainty, and engineering applications of design optimization under uncertainty.
Design Pedagogy: Developments in Art and Design Education
by Mike ToveyDesign Pedagogy explains why it is vital for design students that their education helps them construct a ’passport’ to enter the professional sphere. Recent research into design teaching has focused on its signature pedagogies, those elements which are particularly characteristic of the disciplines. Typically based on core design theory, enlivened by approaches imported to the area, such work has utility when it recognizes the visual language of designing, the media of representation used, and the practical realities of tackling design questions. Increasingly the 21st century sees these activities in a global context where the international language of the visual artefact is recognized. This book draws on recent work in these areas. It includes a number of chapters which are developed from work undertaken during the period of special funding for centres of teaching excellence in the UK up until 2010. Two of those in design have provided the basis for research and innovative developments reported on here. They have helped to enliven the environment for design pedagogy research in other establishments which are also included. Design students need support for the agile navigation through the design process. Learning experiences should develop students’ natural motivations and professionalise motivation to create a resilient, informed and sustainable capacity. This is the essence of ’transformative learning’. This collection explores how design education is, in itself, a passport to practice and showcases how some of the key developments in education use techniques related to collaboration, case studies and experience to motivate students, enable them to express their identity, reflect and learn.
Design Principles and Methodologies: From Conceptualization to First Prototyping with Examples and Case Studies (Springer Tracts in Mechanical Engineering)
by Alessandro Freddi Mario SalmonThis book introduces readers to the core principles and methodologies of product development, and highlights the interactions between engineering design and industrial design. It shows to what extent the two cultures can be reconciled, and conversely what makes each of them unique. Although the semantic aspect is fundamental in industrial design, while the functional aspect is essential for the industrial product, the interaction between the two worlds is strategically vital. Design is also a strategic problem-solving process that drives innovation, builds business success and leads to better quality of life through innovative products, systems, services and experiences. The book connects product development with the concepts and strategies of innovation, recognizing that product design is a complex process in which invention, consumers’ role, industrial technologies, economics and the social sciences converge. After presenting several examples of artifacts developed up to the conceptual phase or built as prototypes, the book provides a case study on a packaging machine, showcasing the principles that should underlie all design activities, and the methods that must be employed to successfully establish a design process. The book is primarily targeted at professionals in the industry, design engineers and industrial designers, as well as researchers and students in design schools, though it will also benefit any reader interested in product design.
Design Principles for Process-driven Architectures Using Oracle BPM and SOA Suite 12c
by Matjaz B. Juric Sven BernhardtThis book is intended for BPM and SOA architects, analysts, developers, and project managers who are responsible for, or involved in, business process development, modelling, monitoring, or the implementation of composite, process-oriented applications. The principles are relevant for the design of on-premise and cloud solutions.
Design Project Management
by Griff BoyleDesign Project Management is a guide to contracting and working with designers, and managing design projects proactively through to successful completion. It provides guidance for clients on simultaneously optimizing the business outcome and the creative opportunity of a design project by getting the best from a design project team through leadership, team building, mutual understanding and good communication. It also gives professional guidance to design and architecture students, and can help design consultants to ensure that they and their clients are doing everything right. Griff Boyle takes you through the whole design project from setting business objectives and design parameters, preparation of briefing documentation, shortlisting design consultants and evaluating concept design proposals and fees, to preparing forms of appointment and assembling in-house and 'external' project teams. The author explains how best to establish and meet project objectives, select works contractors and sub-contractors, and administer tenders and contracts. Advice on balancing and monitoring costs and resources, progress and financial reporting, and change control mechanisms is also given. To highlight typical problems and their solutions the author quotes case study examples from interiors, exhibition, refurbishment and multidisciplinary projects. Public and private sector managers involved in building services, retail, leisure, exhibition and office schemes will find this book saves them time and money, whether or not they have an in-house design team.
Design Research in Information Systems
by Alan Hevner Samir ChatterjeeThe study of Information Systems (IS) design is an essential part of the education of IS students and professionals. The purpose of this book is to provide a thorough reference on Design Science Research (DSR), and it comes from two authors closely identified with DSR - Alan Hevner and Samir Chatterjee. As founders of the Design Science Research in Information Systems and Technology (DESRIST) annual conference, and as leading educators and researchers in the field, these authors, along with several invited contributors , are uniquely qualified to create this easy-to-read, easy-to-understand, and easy-to-apply text/reference. Suitable for graduate courses in IS, computer science, software engineering, engineering design and other design-oriented fields, it can be used as a core text or a reference for doctoral seminars in DSR. IS faculty and researchers will find much of value here as well. It requires no extensive background in design and can be appreciated by practitioners working in IS or technology design. Its 18 chapters are all individually referenced, and two appendices provide a reprint of the seminal 2004 MISQ paper by Hevner, March, Park, and Ram, as well as a list of exemplar papers in Design Science. The book provides a thorough introduction to DSR, a look at DSR in IS, examinations of DSR frameworks and design theory, and a look at the key principles of DSR in IS. Other chapters look at design for software-intensive systems, people and design, the past and present of software designs, evaluation methods, focus-group use, design creativity, and a design language for knowledge management systems. Later chapters explore integrating action research with design research, design science in management disciplines, a critical realist perspective of DSR in IS, a taxonomic look at design of emerging digital services, the dissemination of DSR, and, finally, a look at the future for DSR in IS.
Design Research: The Sociotechnical Aspects of Quality, Creativity, and Innovation
by Mario Štorga Dorian Marjanović Stanko ŠkecThe book provides a holistic insight into design research, a comprehensive and cohesive vision of state-of-the-art knowledge about creating and improving quality products, creativity and innovation. Contributions in this volume serve as the illuminating compass for understanding engineering design research, offering a comprehensive perspective on product development, creativity, innovation, invention, and productivity, providing the historical trajectory of design science and exploring the frontiers of engineering design research. The presented educational projects were deployed across EU universities, providing insights for future design courses.Central to the discussions is the pivotal role of sociotechnical dimensions in engineering design, discussing issues of creativity, quality, human-centric methodologies, and the demands of emerging technologies emphasizing their pivotal role in engineering design success.The text offers a panoramic view of design research's current state and critical themes, providing a comprehensive overview for young researchers. Educators and mentors will deepen their knowledge, while experts will refine their methodologies and tools.
Design Rules, Volume 1: The Power of Modularity (The\mit Press Ser. #1)
by Kim B. Clark Carliss Y. BaldwinWe live in a dynamic economic and commerical world, surrounded by objects of remarkable complexity and power. In many industries, changes in products and technologies have brought with them new kinds of firms and forms of organization. We are discovering news ways of structuring work, of bringing buyers and sellers together, and of creating and using market information. Although our fast-moving economy often seems to be outside of our influence or control, human beings create the things that create the market forces. Devices, software programs, production processes, contracts, firms, and markets are all the fruit of purposeful action: they are designed. Using the computer industry as an example, Carliss Y. Baldwin and Kim B. Clark develop a powerful theory of design and industrial evolution. They argue that the industry has experienced previously unimaginable levels of innovation and growth because it embraced the concept of modularity, building complex products from smaller subsystems that can be designed independently yet function together as a whole. Modularity freed designers to experiment with different approaches, as long as they obeyed the established design rules. Drawing upon the literatures of industrial organization, real options, and computer architecture, the authors provide insight into the forces of change that drive today's economy.
Design Science Methodology for Information Systems and Software Engineering
by Roel J. WieringaThis book provides guidelines for practicing design science in the fields of information systems and software engineering research. A design process usually iterates over two activities: first designing an artifact that improves something for stakeholders and subsequently empirically investigating the performance of that artifact in its context. This "validation in context" is a key feature of the book - since an artifact is designed for a context, it should also be validated in this context. The book is divided into five parts. Part I discusses the fundamental nature of design science and its artifacts, as well as related design research questions and goals. Part II deals with the design cycle, i. e. the creation, design and validation of artifacts based on requirements and stakeholder goals. To elaborate this further, Part III presents the role of conceptual frameworks and theories in design science. Part IV continues with the empirical cycle to investigate artifacts in context, and presents the different elements of research problem analysis, research setup and data analysis. Finally, Part V deals with the practical application of the empirical cycle by presenting in detail various research methods, including observational case studies, case-based and sample-based experiments and technical action research. These main sections are complemented by two generic checklists, one for the design cycle and one for the empirical cycle. The book is written for students as well as academic and industrial researchers in software engineering or information systems. It provides guidelines on how to effectively structure research goals, how to analyze research problems concerning design goals and knowledge questions, how to validate artifact designs and how to empirically investigate artifacts in context - and finally how to present the results of the design cycle as a whole.
Design Science Methodology for the Management Sciences: From Foundations to Implementation (Springer Texts in Business and Economics)
by Raymond Opdenakker Carin CuijpersThis textbook is a comprehensive guide to applying design science methodology to solve field problems within and between organizations. Aimed at students, managers, researchers, and professionals in the management sciences, this textbook explores how tacit knowledge can be scientifically extracted and transformed into actionable solution concepts, or artifacts. Key concepts include the co-evolution of problem and design spaces, the development of design propositions, and the creation of practical models, protocols, and policies. The book introduces a new paradigm that balances rigor with relevance, detailing how design propositions can lead to real-world applications. Through its detailed exploration of design science research, the book not only offers tools for immediate problem-solving but also contributes to the broader body of knowledge in management sciences.
Design Science Research Methodology: Theory Development from Artifacts
by José Osvaldo De SordiThis book addresses the science of artificial and design theory in the context of the scientific research development environment. The author discusses the concepts, activities and techniques associated with the emerging methodology Design Science Research (DSR). Further, he examines the main challenges for its implementation, based on an analysis of the DSR literature, variations of DSR (i.e. Action Design Research, and Grounded Design), and the applicability of DSR in various disciplines related to innovation, both within and outside of the professional school. As a result, this book goes beyond conceptual issues of DSR, presenting and discussing more pragmatic issues and challenges faced by researchers. Design Science Research Methodology offers researchers in a variety of disciplines an examination of the various phases of scientific research development and communication.
Design Science Research. Cases (Progress in IS)
by Alan Hevner Jan Vom Brocke Alexander MaedcheDesign Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, constructs and instantiations. Over the past 20 years, the design science research (DSR) paradigm has developed into an established paradigm in Information Systems Research and it is of strong uptake in many other disciplines, including Management Science and Computer Science. This book provides a collection of twelve DSR cases, presented by experienced researchers in the field. It offers readers access to real-world DSR studies, together with the authors’ reflections on their research processes. These cases will support researchers who want to engage in DSR, and represent a valuable addition to existing introductions to DSR methods and processes. Readers will learn from the hands-on experiences of respected experts who have conducted extensive DSR in a range of application contexts.