- Table View
- List View
Design Thinking and Innovation at Apple
by Stefan Thomke Barbara FeinbergDescribes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
Design Thinking as a Strategic Approach to E-Participation: From Current Barriers to Opportunities (SpringerBriefs in Applied Sciences and Technology)
by Marzia Mortati Francesca Rizzo Ilaria Mariani Alessandro DesertiThis open access book examines how the adoption of Design Thinking (DT) can support public organisations in overcoming some of the current barriers in e-participation. Scholars have discussed the adoption of technology to strengthen public engagement through e-participation, streamline and enhance the relationship between government and society, and improve accessibility and effectiveness. However, barriers persist, necessitating further research in this area. By analysing e-participation barriers emerging from the literature and aligning them with notions in the DT literature, this book identifies five core DT practices to enhance e-participation: (i) Meaning creation and sense-making, (ii) Publics formation, (iii) Co-production, (iv) Experimentation and prototyping, and (v) Changing organisational culture. As a result, this book provides insights into enhancing tech-aided public engagement and promoting inclusivity for translating citizen input into tangible service implementations. The book triangulates qualitative analysis of relevant literature in the fields of e-participation and DT with knowledge from European projects experimenting with public participation activities implying experimentation with digital tools. This research aims to bridge the gap between theoretical frameworks and practical application, ultimately contributing to more effective e-participation and digital public services.
Design Thinking at Work: How Innovative Organizations are Embracing Design
by David DunneThe result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.
Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen
by Daniel R.A. Schallmo Klaus LangDieses Buch unterstützt die kundenorientierte Entwicklung von Produkten und Dienstleistungen mit Hilfe von Design Thinking. Kundenorientierung ist ein wichtiger Erfolgsfaktor für Unternehmen, da dadurch Fehlentwicklungen und Flops vermieden werden können.Design Thinking ist eine etablierte Methode für diesen Prozess und wird mit einem anschaulichen 7-Phasen-Modell erläutert. Jede einzelne Phase wird mit ihrer Zielsetzung, den Aktivitäten, dem Input und dem Ergebnis erklärt.Das Buch richtet sich an alle, die nach einem Vorgehensmodell für Design Thinking gesucht haben und unterstützt, kundenorientierte Produkte und Dienstleistungen zu gestalten und diese in ein Geschäftsmodell zu integrieren. Die 2. aktualisierte Auflage wurde um Kurzberichte von Praktikern ergänzt. Weiterhin wurde die fünfte Phase um Tools für die Erstellung von Animationen, Filmen und Mockups ergänzt.
Design Thinking etablieren: So verankern Sie Design Thinking im Unternehmen – bewährtes Vorgehensmodell, Erfahrungen, Fallbeispiele
by Jürgen GehmDieses Buch zeigt, wie Design Thinking holistisch in Organisationen implementiert und angewandt werden kann und schließt damit die vorhandene Lücke in der Design-Thinking-Literatur – inklusive zahlreicher Erfahrungen. Um Design Thinking (DT) ist in den letzten Jahren ein regelrechter Hype entstanden. In der Praxis verkommt DT mitunter als bloßes „Workshopvehikel“. Obwohl DT so leistungsstark ist, werden die Potentiale für das gesamte Unternehmen oft nicht ausgeschöpft. Der wichtigste Erfolgsfaktor für DT liegt also in seiner Anwendung und Implementierung. Jürgen Gehm zeigt in seinem Buch, wie diese erfolgreich gelingen kann. Dieses Buch liefert erprobte Werkzeuge zur Beantwortung folgender Fragen: Wie sieht eine Roadmap für die Einführung von DT aus? Welche Empfehlungen gibt es, den Ansatz an die Unternehmenskultur anzupassen? Welches sind die entscheidenden Erfolgsfaktoren einer erfolgreichen DT-Praxis? Last but not least: Wie kann die Transformation zu einer kundenzentrierten Organisation gelingen?Aus dem InhaltDas ist Design Thinking – eine komprimierte Anleitung.Neue Methoden und Konzepte wie CCO-Model, DTO-Matrix, DTO-Roadmap, die helfen, Design Thinking erfolgreich in Ihrer Organisation zu verankern.Wie Sie mit Design Thinking Ihre Organisation und Produktangebote noch kundenzentrierter gestalten können.So haben Unternehmen wie Bosch, Miele, Hugo Boss und SAP Design Thinking implementiert und nutzbar gemacht.
Design Thinking for Entrepreneurs and Small Businesses
by Beverly Rudkin IngleHaving met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results--something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. --Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking--a methodology for solving business problems and identifying opportunities--has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own--and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities--you'll be doing it. Best, it'll show up in the top and bottom lines. What you'll learn How to incorporate design-thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design-thinking tools (like ideation, prototyping, and rapid branding) effectively. How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers Who this book is for Entrepreneurs, and small-business owners along with their senior leadership teams. Table of Contents Introduction to Design Thinking The Role of Research in Design Thinking Designing Business Strategy Designing Live Customer Experiences Designing Digital Customer Experiences Designing Services and Service Delivery Designing Marketing Designing for Change Designing for Growth Case Studies Metrics for Design Thinking Glossary of Design Thinking Jargon Resources
Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
by Wided BatatHow can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.
Design Thinking for Innovation
by Falk Uebernickel Walter BrennerThis book presents the full scope of Design Thinking in theory and practice, bringing together prominent opinion leaders and experienced practitioners who share their insights, approaches and lessons learned. As Design Thinking is gaining popularity in the context of innovation and information management, the book elaborates the specific interpretations and meanings of the concept in different fields including engineering, management, and information technology. As such, it offers students and professionals a sourcebook revealing the power of Design Thinking, while providing academics a roadmap for further research.
Design Thinking for New Business Contexts: A Critical Analysis through Theory and Practice
by David Hands Yujia HuangThis textbook identifies and critically explores the new business landscape through the lens of design thinking and contemporary industry practice, bridging the divide between the design and business domains. The book outlines the evolution of design thinking and the relationship between business and design, as well as provides in-depth studies of design thinking in turbulent business contexts, that includes the themes of sustainability, branding and organisational innovation. At its core, it articulates that design thinking is vital to establishing dynamic interdisciplinary thinking models that lead to organizational innovation. Featuring case studies and learning tasks, the book presents design thinking for readers as an organisational philosophy as opposed to a simple problem-solving tool.
Design Thinking for Smaller Enterprise Development: a SOCIETALbyDesign Model for Adaptation to a Digital Age
by Adina TarryDesign Thinking for Smaller Enterprise Development captures the zeitgeist and concerns of the new Millennium and offers a fresh view on how business can be successful by benefiting the wider society it should serve. It also highlights the systemic negative impact of a consumptionand profit-focussed economy and introduces an original model – SOCIETALByDesign™ – as a constructive alternative to relentless resource depletion, through an agile, adaptive, and respectful enterprise, which protects nature and civilisation and embraces a balanced and holistic purpose to serve people, planet and a positive legacy, as the heart of its very reason of being. The original SOCIETALByDesign™ model positions purpose, principles, framework and current techniques for a modern business to utilise and holistically integrate benefits for employees, society and environment thought its products and services. The SOCIETALByDesign™ model links purpose and business and synthesises an operating model that can be adopted, adapted and applied by any enterprise wishing to focus on shared prosperity and the good of people and planet instead of profit at any price. The book is intended for business practitioners such as business founders and owners, angel investors, entrepreneurs, portfolio managers of investment funds, managers and leaders of companies large and small. It is also helpful for external business and organisation development consultants, mentors, coaches and specialists who provide services and expertise to enterprises design, change and optimisation. Because the book provides a practitioner’s perspective on business, it can also be useful to students, lecturers and academics.
Design Thinking for Software Engineering: Creating Human-oriented Software-intensive Products and Services (Progress in IS)
by Daniel Mendez Walter Brenner Manfred Broy Jennifer HehnThis book explores the possibility of integrating design thinking into today’s technical contexts. Despite the popularity of design thinking in research and practice, this area is still too often treated in isolation without a clear, consistent connection to the world of software development.The book presents design thinking approaches and experiences that can facilitate the development of software-intensive products and services. It argues that design thinking and related software engineering practices, including requirements engineering and user-centric design (UX) approaches, are not mutually exclusive. Rather, they provide complementary methods and tools for designing software-intensive systems with a human-centric approach.Bringing together prominent experts and practitioners to share their insights, approaches and experiences, the book sheds new light on the specific interpretations and meanings of design thinking in various fields such as engineering, management, and information technology. As such, it provides a framework for professionals to demonstrate the potential of design thinking for software development, while offering academic researchers a roadmap for further research.
Design Thinking for Strategic Innovation
by Idris MooteeA comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkitsAs many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications of design thinking, explains design thinking approaches for eight key challenges that most businesses face, and offers an application framework for these business challenges through exercises, activities, and resources. An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and culturesThe framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of DesignAuthor Idris Mootee is a management guru and a leading expert on applied design thinking Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.
Design Thinking for Strategy: Innovating Towards Competitive Advantage (Future of Business and Finance)
by Claude DiderichThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking and the jobs-to-be-done framework to craft novel strategies that satisfy customer needs, make use of available capabilities, integrate requirements for financial success, and provide a competitive advantage. It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design holistically by applying abductive reasoning, iteratively observing customers, focusing on empathy and prototyping ideas, and validating them by actual customers. This second edition extends the original design thinking for the strategy process by adding a robust framework for strategic decision-making based on customer value creation and firm value appropriation rooted in the jobs-to-be-done theory. It particularly focuses on how market structures, including peer-to-peer markets, impact strategy design. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs, and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts, and consultants.
Design Thinking for Strategy: Innovating Towards Competitive Advantage (Management for Professionals)
by Claude DiderichThe business environment is changing more rapidly than ever before, and new business ideas are emerging. This book discusses applying insights from design thinking to craft novel strategies that satisfy customer needs, make use of the available capabilities, integrate requirements for financial success and provide competitive advantage.It guides readers through the jungle encountered when developing a strategy for sustained growth and profitability. It addresses strategy design in a holistic way by applying abductive reasoning, iteratively observing customers and focusing on empathy, as well as prototyping ideas and using customers to validate them. Uniquely applying insights from design thinking to strategy, this book is a must-read for graduates, MBAs and executives interested in innovation and strategy, as well as corporate strategists, innovation managers, business analysts and consultants.
Design Thinking for Student Projects
by Tony Morgan Lena J. JaspersenEmployers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book’s LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.
Design Thinking for Student Projects
by Tony Morgan Lena J. JaspersenEmployers look for more than just a good degree. Candidates are expected to be able to creatively solve problems, manage change, demonstrate commercial awareness, and collaborate and communicate at different levels. Increasingly, universities are helping their students gain these skills through team-based projects, utilising innovation to solve real-world problems. Created with direct input from students and packed with advice and guidance from leading industry experts, this textbook walks readers through the steps necessary to deliver a team-based project, facilitating the development of key employability skills along the way. Readers can also connect with each other and create their own projects and teams via the book’s LinkedIn group. Suitable for undergraduates and postgraduates across all disciplines undertaking team-based modules and courses, as well as those studying independently, Design Thinking for Student Projects is the essential guide to learning practical Design Thinking and employability skills. Tony Morgan is an Associate Professor in Innovation Management Practice at the University of Leeds. Lena J. Jaspersen is a University Academic Fellow in Innovation Management at the University of Leeds.
Design Thinking for Training and Development: Creating Learning Journeys That Get Results
by Sharon Boller Laura FletcherWhen training and development initiatives treat learning as something that occurs as a one-time event, the learner and the business suffer. Using design thinking can help talent development professionals ensure learning sticks to drive improved performance. <p><p> Design Thinking for Training and Development offers a primer on design thinking, a human-centered process and problem-solving methodology that focuses on involving users of a solution in its design. For effective design thinking, talent development professionals need to go beyond the UX, the user experience, and incorporate the LX, the learner experience. <p><p> In this how-to guide for applying design thinking tools and techniques, Sharon Boller and Laura Fletcher share how they adapted the traditional design thinking process for training and development projects. Their process involves steps to: <p><p> Get perspective. <p>Refine the problem. <p>Ideate and prototype. <p>Iterate (develop, test, pilot, and refine). Implement. <p><p>Design thinking is about balancing the three forces on training and development programs: learner wants and needs, business needs, and constraints. Learn how to get buy-in from skeptical stakeholders. Discover why taking requests for training, gathering the perspective of stakeholders and learners, and crafting problem statements will uncover the true issue at hand. <p><p> Two in-depth case studies show how the authors made design thinking work. Job aids and tools featured in this book include: a strategy blueprint to uncover what a stakeholder is trying to solve an empathy map to capture the learner’s thoughts, actions, motivators, and challenges an experience map to better understand how the learner performs. With its hands-on, use-it-today approach, this book will get you started on your own journey to applying design thinking.
Design Thinking for the Greater Good: Innovation in the Social Sector (Columbia Business School Publishing Ser.)
by Jeanne Liedtka Daisy Azer Randy SalzmanFacing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies—and provide a practical roadmap for readers to implement these tools.The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.
Design Thinking für Dummies (Für Dummies)
by Muller-RoterbergSie arbeiten an Projekten, bei denen innovative Lösungsansätze gefragt sind - in welcher Disziplin auch immer? Dieses Buch gibt Ihnen eine Handlungsanleitung aus einer 360-Grad-Perspektive, wie Sie Design-Thinking-Projekte planen, durchführen und die Ergebnisse erfolgreich in Unternehmen oder mit externen Partnern umsetzen. Prof. Dr. Müller-Roterberg führt Sie durch alle Phasen und gibt Ihnen dabei einen bunten Strauß an Methoden an die Hand. Er erklärt Ihnen, wie Sie ein Problem verstehen und definieren, wie Sie richtig beobachten, wie Sie Ideen finden und bewerten, wie Sie Prototypen entwerfen und die Geschäftsidee testen. So gelingt Innovation!
Design Thinking in Cultural and Heritage Management: Creating Solutions in the Field of Culture (ISSN)
by Lubomira Trojan Łukasz WróblewskiThe ability to discover and respond to societal needs in the field of culture requires an integrated, interdisciplinary, and cross-sectoral approach. Such a holistic view is offered by the design thinking method, which has been extracted from the field of design and could be applied also in the sphere of culture. Interdisciplinarity and consideration of users' needs are characteristics of contemporary design and can be a significant support when faced with the challenges of cultural heritage management. The abovementioned factors act as the premise behind undertaking an analysis of the possibility of adapting the design thinking method to the management of intangible cultural heritage, and to develop a model of the design thinking process for this area. This research volume is the first comprehensive study of the application of the design thinking method to cultural management, especially management of the intangible cultural heritage. It asserts that design thinking can bring numerous benefits to organizations involved in the management of intangible cultural heritage and to its depositories. It will be of interest to researchers and academics in the fields of public and nonprofit management, strategic management, and value creation in the field of culture; students of design for culture and heritage; and practitioners in cultural management.
Design Thinking in Education: Innovation Can Be Learned
by Christoph Meinel Timm KrohnEducation needs new ways to prepare individuals and societies for the multitude of changing challenges in the twenty-first century. In today's world—characterized by digitization, increasing speed, and complexity—design thinking has established itself as a powerful approach to human-centered innovation that can help address complicated problems and guide change in all areas of life. Design thinking formats not only teach skills that benefit people as they expand their "toolbox," but also create affective and cognitive outcomes. This book includes experiences, approaches, and reflections on design thinking in education from different perspectives of renowned design thinking experts from the network of the Hasso Plattner Institute and its School of Design Thinking. Using real-world examples, the book provides insights into requirements and protocols that design thinking practitioners can apply to transform their academic or professional ecosystem. It will be of interest for readers who work in or are interested in a wide variety of educational contexts.
Design Thinking in Healthcare: From Problem to Innovative Solutions
by Anni Pakarinen Thomas Lemström Eeva Rainio Eriikka SiiralaThis book offers basic knowledge on Design Thinking as a method, process and philosophy. It presents thoughtful Design Thinking case examples and tools for nurses and other healthcare professionals, researchers, students and educators to support their development as creative and transformative leaders in their fields.Healthcare managers of the past viewed patients’ needs merely as targets for population-level health outcomes to be validated in the final phases of developing interventions and services. Today we know better. Patients’ needs and experiences should be viewed as sources of innovation at the front-end of the development process. It provides the basis for applying design thinking to develop better healthcare services and health tech applications.Today, the success of any healthcare service depends on complex interactions between various stakeholders, and new solutions can only be delivered effectively through co-creative and collaborative efforts. Coordinating such efforts relies on strong concepts that can only result from properly run design processes, that this book describes in light of case studies around the world.Design thinking is crucial generalist skill and is receiving increasing attention in the field, as forward-thinking organizations delve into the practice. It can change the way medical solutions are created and how clinical services are delivered. By driving innovation by means of empathy and practicality, design thinking provides tools for those seeking to drive radical renewal in the field.
Design Thinking in der Bildung: Innovation kann man lernen
by Christoph Meinel Timm KrohnDie Bildung braucht neue Wege, um Individuen und Gesellschaften auf die Vielzahl von veränderten Herausforderungen im 21. Jahrhundert vorzubereiten. In unserer heutigen Zeit - die durch Digitalisierung, zunehmende Geschwindigkeit und Komplexität geprägt ist - hat sich Design Thinking als ein leistungsfähiger Ansatz für menschenzentrierte Innovation etabliert, der helfen kann, komplizierte Probleme anzugehen und Veränderungen in allen Lebensbereichen zu steuern. Design-Thinking-Formate vermitteln nicht nur Fähigkeiten, die den Menschen bei der Erweiterung ihres "Werkzeugkastens" zugutekommen, sondern sie schaffen auch affektive und kognitive Ergebnisse. In diesem von Christoph Meinel und Timm Krohn herausgegebenen Buch wird detailliert dargestellt, warum und wie Design Thinking in der Bildung von Nutzen sein kann. Das Buch fasst Erfahrungen, Ansätze und Reflexionen zum Design Thinking in der Ausbildung aus verschiedenen Perspektiven von renommierten Design Thinking-Experten aus dem Netzwerk des Hasso-Plattner-Instituts und seiner School of Design Thinking zusammen.Damit ist es für Menschen interessant, die in unterschiedlichsten Bildungskontexten arbeiten oder sich für diese interessieren.
Design Thinking: A Guide to Creative Problem Solving for Everyone
by Andrew PressmanDesign thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the imagination, and lead to innovative ideas that are responsive to the needs and issues of stakeholders. Design Thinking: A Guide to Creative Problem Solving for Everyone will assist in addressing a full spectrum of challenges from the most vexing to the everyday. It renders accessible the creative problem-solving abilities that we all possess by providing a dynamic framework and practical tools for thinking imaginatively and critically. Every aspect of design thinking is explained and analyzed together with insights on navigating through the process. Application of design thinking to help solve myriad problems that are not typically associated with design is illuminated through vignettes drawn from such diverse realms as politics and society, business, health and science, law, and writing. A combination of theory and application makes this volume immediately useful and personally relevant.
Design Thinking: Beyond the Sticky Notes
by Devyani M. LalDesign thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions. Design Thinking: Beyond the Sticky Note showcases that design is much more than developing aesthetically appealing products. It discusses various philosophies of design in today’s context such as design for debate, design for growth, design for social impact, human-centered design and mindful design. The book captures the views of design practitioners working in organizations like BYJU’S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies. Design thinking is not limited to a position, profession or specialization. It is for everyone! The book incorporates evolved tools of design thinking which allows the creation and validation of design solutions focusing on user needs. In addition, this book highlights the shift in design from industrial product design to systems thinking through examples of technology and data driven aspects of design. It will be an insightful and useful read for design practitioners and thinkers in India as well as for industry professionals who would like to learn, use and apply the design thinking approach in daily and professional lives.