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Design for Sustainability: A Practical Approach (Design for Social Responsibility)
by Tracy Bhamra Vicky LofthouseDesign for Sustainability is a practical approach to design which focuses on the challenges and issues faced by those designing consumer products in the 21st Century. It is written from a design perspective and aimed at both professional and student industrial and product designers, and those involved in managing design. The book begins by summarising the historical and current issues of the environmental debate in the context of sustainable product development, highlighting the benefits gained from considering the impact on the environment and issues of sustainability when designing. The authors answer the questions: What is sustainable product development and why is it important? What are the main drivers of sustainable product development? They explain how design can help to control human impact on the environment by not only minimising pollution, waste, energy use and use of scarce resources, but also by thinking outside the box to create systems and services that can reduce the number of products manufactured. The aim is to put sustainable development within a commercial context and introduce a new focus for design. Design for Sustainability outlines and assesses the methods, tools and techniques available to designers, both for design innovation and design improvement. A wide range of case studies are presented across a number of product sectors including electrical goods, IT and furniture. Initially they demonstrate product improvement and redesign, examples include those that reduce waste, pollution and energy consumption, designing for recycling and reuse of parts. Further examples are then provided exemplifying the more radical approach of system and service design. The final section takes the reader through a whole sustainable design project from start to finish, from brief to manufacture. References and sources of information are also included.
Design for Tall Buildings in China: Past, Present, and Future Fire and Life Safety (The Society of Fire Protection Engineers Series)
by Fang LIThis book provides readers an approach to overall fire and life-life design of high-rise buildings in a way that meets all stakeholders’ objectives. It describes how China began constructing tall and super tall buildings decades ago and imparts many lessons learned through those experiences along with similar projects from all over the world. The author explains the technology and culture for tall building design in China as a context for how the world seeks to ensure fire and life safety in these remarkable structures.
Design for Wellbeing: An Applied Approach (Design for Social Responsibility)
by Ann Petermans Rebecca CainDesign for Wellbeing charts the development and application of design research to improve the personal and societal wellbeing and happiness of people. It draws together contributions from internationally leading academics and designers to demonstrate the latest thinking and research on the design of products, technologies, environments, services and experiences for wellbeing. Part I starts by conceptualising wellbeing and takes an in-depth look at the rise of the design for wellbeing movement. Part II then goes on to demonstrate design for wellbeing in practice through a broad range of domains from products and environments to services. Among others, we see emerging trends in the design of interiors and urban spaces to support wellbeing, designing to enable and support connectedness and social interaction, and designing for behaviour change to tackle unhealthy eating behaviour in children. Significantly, the body of work on subjective wellbeing, design for happiness, is increasing, and several case studies are provided on this, demonstrating how design can contribute to support the wellbeing of people. Part III provides practical guidance for designing for wellbeing through a range of examples of tools, methods and approaches, which are highly user-centric, participatory, critical and speculative. Finally, the book concludes in Part IV with a look at future challenges for design for wellbeing. This book provides students, researchers and practitioners with a detailed assessment of design for wellbeing, taking a distinctive global approach to design practice and theory in context. Design for Wellbeing concerns designers and organisations but also defines its broader contribution to society, culture and economy.
Design for a Better Future: A guide to designing in complex systems
by John Body Nina TerreyThe world we live in is increasingly complex. It throws up complex problems. This book is about tackling them. <P><P> At ThinkPlace, we’ve pioneered the application of design thinking to complex challenges like climate change, family violence and global malnutrition. We work globally with governments, organisations and communities using a methodology – the Design System™ outlined in this book – that has been developed over more than a decade. <P><P> We bring together different voices and help them to create better futures. If you’re one of those voices, or would like to be, this book is for you. It’s part roadmap, part instruction manual, but mostly it’s a clarion call for a new way of doing things: tackling the world’s biggest problems in a way that brings people together and produces positive, lasting change.
Design for a Sustainable Culture: Perspectives, Practices and Education (Routledge Studies in Culture and Sustainable Development)
by Astrid Skjerven Janne ReitanAs culture is becoming increasingly recognised as a crucial element of sustainable development, design competence has emerged as a useful tool in creating a meaningful life within a sustainable mental, cultural and physical environment. Design for a Sustainable Culture explores the relationship between sustainability, culture and the shaping of human surroundings by examining the significance and potential of design as a tool for the creation of sustainable development. Drawing on interdisciplinary case studies and investigations from Europe, North America and India, this book discusses theoretical, methodological and educational aspects of the role of design in relation to human well-being and provides a unique perspective on the interface between design, culture and sustainability. This book will appeal to researchers as well as postgraduate and undergraduate students in design and design literacy, crafts, architecture and environmental planning, but also scholars of sustainability from other disciplines who wish to understand the role and impact of design and culture in sustainable development.
Design for the Changing Educational Landscape: Space, Place and the Future of Learning
by Andrew Harrison Les HuttonThe whole landscape of space use is undergoing a radical transformation. In the workplace a period of unprecedented change has created a mix of responses with one overriding outcome observable worldwide: the rise of distributed space. In the learning environment the social, political, economic and technological changes responsible for this shift have been further compounded by constantly developing theories of learning and teaching, and a wide acceptance of the importance of learning as the core of the community, resulting in the blending of all aspects of learning into one seamless experience. This book attempts to look at all the forces driving the provision and pedagogic performance of the many spaces, real and virtual, that now accommodate the experience of learning and provide pointers towards the creation and design of learning-centred communities. Part 1 looks at the entire learning universe as it now stands, tracks the way in which its constituent parts came to occupy their role, assesses how they have responded to a complex of drivers and gauges their success in dealing with renewed pressures to perform. It shows that what is required is innovation within the spaces and integration between them. Part 2 finds many examples of innovation in evidence across the world – in schools, the higher and further education campus and in business and cultural spaces – but an almost total absence of integration. Part 3 offers a model that redefines the learning landscape in terms of learning outcomes, mapping spatial requirements and activities into a detailed mechanism that will achieve the best outcome at the most appropriate scale. By encouraging stakeholders to creating an events-based rather than space-based identity, the book hopes to point the way to a fully-integrated learning landscape: a learning community.
Design for the IB MYP 1-3: By Concept
by Lenny DuttonEnsure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts. - Develop conceptual understanding with key concepts and related concepts, set in global contexts, at the heart of each chapter. -Prepare for every aspect of assessment using support and tasks designed by an experienced educator. - Extend learning through research projects and interdisciplinary opportunities. - Apply global contexts in meaningful ways with an internationally-minded perspective. - Develop practical and creative-thinking skills to solve design problems with a statement of inquiry in each chapter. - Confidently cover the framework with chapters covering digital, product and combined design.
Design for the IB MYP 1-3: By Concept
by Lenny DuttonEnsure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts. - Develop conceptual understanding with key concepts and related concepts, set in global contexts, at the heart of each chapter. -Prepare for every aspect of assessment using support and tasks designed by an experienced educator. - Extend learning through research projects and interdisciplinary opportunities. - Apply global contexts in meaningful ways with an internationally-minded perspective. - Develop practical and creative-thinking skills to solve design problems with a statement of inquiry in each chapter. - Confidently cover the framework with chapters covering digital, product and combined design.
Design for the IB MYP 4&5: By Concept
by Lenny DuttonEnsure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts. - Develop conceptual understanding with key concepts and related concepts, set in global contexts, at the heart of each chapter. -Prepare for every aspect of assessment using support and tasks designed by an experienced educator. - Extend learning through research projects and interdisciplinary opportunities. - Apply global contexts in meaningful ways with an internationally-minded perspective. - Develop practical and creative-thinking skills to solve design problems with a statement of inquiry in each chapter. - Confidently cover the framework with chapters covering digital, product and combined design.Table Content: Unit 1 Global Goals Design Challenge Unit 2 Design to help people express their emotions Unit 3 Playground design Unit 4 Lights change lives Unit 5 Service promotion Unit 6 Gamified exercise Unit 7 Pedestrian safety Unit 8 The importance of toilets Unit 9 Human impact animation Unit 10 Play with the past Unit 11 Dealing with change Unit 12 Turning drawings into products
Design for the IB MYP 4&5: By Concept (MYP By Concept)
by Lenny DuttonEnsure your students navigate the MYP framework with confidence using a concept-driven and assessment-focused approach to Design, presented in global contexts. - Develop conceptual understanding with key concepts and related concepts, set in global contexts, at the heart of each chapter. -Prepare for every aspect of assessment using support and tasks designed by an experienced educator. - Extend learning through research projects and interdisciplinary opportunities. - Apply global contexts in meaningful ways with an internationally-minded perspective. - Develop practical and creative-thinking skills to solve design problems with a statement of inquiry in each chapter. - Confidently cover the framework with chapters covering digital, product and combined design.Table Content: Unit 1 Global Goals Design Challenge Unit 2 Design to help people express their emotions Unit 3 Playground design Unit 4 Lights change lives Unit 5 Service promotion Unit 6 Gamified exercise Unit 7 Pedestrian safety Unit 8 The importance of toilets Unit 9 Human impact animation Unit 10 Play with the past Unit 11 Dealing with change Unit 12 Turning drawings into products
Design of Business
by Roger L. MartinMost companies today have innovation envy. They yearn to come up with a game-changing innovation like Apple's iPod, or create an entirely new category like Facebook. Many make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results.Why? In The Design of Business, Roger Martin offers a compelling and provocative answer: we rely far too exclusively on analytical thinking, which merely refines current knowledge, producing small improvements to the status quo.To innovate and win, companies need design thinking. This form of thinking is rooted in how knowledge advances from one stage to another-from mystery (something we can't explain) to heuristic (a rule of thumb that guides us toward solution) to algorithm (a predictable formula for producing an answer) to code (when the formula becomes so predictable it can be fully automated). As knowledge advances across the stages, productivity grows and costs drop-creating massive value for companies.Martin shows how leading companies such as Procter & Gamble, Cirque du Soleil, RIM, and others use design thinking to push knowledge through the stages in ways that produce breakthrough innovations and competitive advantage.Filled with deep insights and fresh perspectives, The Design of Business reveals the true foundation of successful, profitable innovation.
Design of Enterprise Systems: Theory, Architecture, and Methods
by Ronald GiachettiIn practice, many different people with backgrounds in many different disciplines contribute to the design of an enterprise. Anyone who makes decisions to change the current enterprise to achieve some preferred structure is considered a designer. What is problematic is how to use the knowledge of separate aspects of the enterprise to achieve a globally optimized enterprise. The synthesis of knowledge from many disciplines to design an enterprise defines the field of enterprise engineering.Because enterprise systems are exceedingly complex, encompassing many independent domains of study, students must first be taught how to think about enterprise systems. Specifically written for advanced and intermediate courses and modules, Design of Enterprise Systems: Theory, Architecture, and Methods takes a system-theoretical perspective of the enterprise. It describes a systematic approach, called the enterprise design method, to design the enterprise. The design method demonstrates the principles, models, methods, and tools needed to design enterprise systems. The author uses the enterprise system design methodology to organize the chapters to mimic the completion of an actual project. Thus, the book details the enterprise engineering process from initial conceptualization of an enterprise to its final design.Pedagogical tools available include:For instructors: PowerPoint® slides for each chapter Project case studies that can be assigned as long-term projects to accompany the text Quiz questions for each chapter Business Process Analyzer software available for download For students: Templates, checklists, forms, and models to support enterprise engineering activities The book fills a need for greater design content in engineering curricula by describing how to design enterprise systems. Inclusion of design is also critical for business students, since they must realize the import their decisions may have on the long-term design of the enterprises they work with. The book’s practical focus and project-based approach coupled with the pedagogical tools gives students the knowledge and skills they need to lead enterprise engineering projects.
Design of Heuristic Algorithms for Hard Optimization: With Python Codes for the Travelling Salesman Problem (Graduate Texts in Operations Research)
by Éric D. TaillardThis open access book demonstrates all the steps required to design heuristic algorithms for difficult optimization. The classic problem of the travelling salesman is used as a common thread to illustrate all the techniques discussed. This problem is ideal for introducing readers to the subject because it is very intuitive and its solutions can be graphically represented. The book features a wealth of illustrations that allow the concepts to be understood at a glance. The book approaches the main metaheuristics from a new angle, deconstructing them into a few key concepts presented in separate chapters: construction, improvement, decomposition, randomization and learning methods. Each metaheuristic can then be presented in simplified form as a combination of these concepts. This approach avoids giving the impression that metaheuristics is a non-formal discipline, a kind of cloud sculpture. Moreover, it provides concrete applications of the travelling salesman problem, which illustrate in just a few lines of code how to design a new heuristic and remove all ambiguities left by a general framework. Two chapters reviewing the basics of combinatorial optimization and complexity theory make the book self-contained. As such, even readers with a very limited background in the field will be able to follow all the content.
Design of Incentive Systems: Experimental Approach to Incentive and Sorting Effects
by Dennis D. FehrenbacherMonetary incentives, as a driving force for human behavior, are the main theme of this book. The primary goals underlying the application of monetary incentive systems in companies are motivating employees to strive for superior productivity in line with the interests of employers, and hiring adequately skilled employees. The first goal refers to incentive effects, the latter to sorting effects. This book introduces important theories and concepts concerning behavior under influence of monetary incentives; it reviews existing economic frameworks and identifies specific contingency variables. Based on an integrative framework of elements influencing incentive and sorting effects, a laboratory experiment is presented including detailed methodological discussion on experimentation and data analysis as well as an extensive presentation of findings and discussion of implications.
Design of Mechanical Systems Based on Statistics: A Guide to Improving Product Reliability (Advanced Research in Reliability and System Assurance Engineering)
by Seong-woo WooThis book introduces and explains the parametric accelerated life testing (ALT) methodology as a new reliability methodology based on statistics, to help avoid recalls of products in the marketplace. The book includes problems and case studies to help with reader comprehension. It provides an introduction to reliability design of the mechanical system as an alternative to Taguchi’s experimental methodology and enables engineers to correct faulty designs and determine if the targeted product reliability is achieved. Additionally, it presents a robust design methodology of mechanical products to withstand a variety of loads. This book is intended for engineers of many fields, including industrial engineers, mechanical engineers, and systems engineers.
Design of Observational Studies (Springer Series in Statistics)
by Paul R. RosenbaumThis second edition of Design of Observational Studies is both an introduction to statistical inference in observational studies and a detailed discussion of the principles that guide the design of observational studies. An observational study is an empiric investigation of effects caused by treatments when randomized experimentation is unethical or infeasible. Observational studies are common in most fields that study the effects of treatments on people, including medicine, economics, epidemiology, education, psychology, political science and sociology. The quality and strength of evidence provided by an observational study is determined largely by its design. Design of Observational Studies is organized into five parts. Chapters 2, 3, and 5 of Part I cover concisely many of the ideas discussed in Rosenbaum’s Observational Studies (also published by Springer) but in a less technical fashion. Part II discusses the practical aspects of using propensity scores and other tools to create a matched comparison that balances many covariates, and includes an updated chapter on matching in R. In Part III, the concept of design sensitivity is used to appraise the relative ability of competing designs to distinguish treatment effects from biases due to unmeasured covariates. Part IV is new to this edition; it discusses evidence factors and the computerized construction of more than one comparison group. Part V discusses planning the analysis of an observational study, with particular reference to Sir Ronald Fisher’s striking advice for observational studies: "make your theories elaborate." This new edition features updated exploration of causal influence, with four new chapters, a new R package DOS2 designed as a companion for the book, and discussion of several of the latest matching packages for R. In particular, DOS2 allows readers to reproduce many analyses from Design of Observational Studies.
Design that Scales: Creating a Sustainable Design System Practice
by Dan MallAfter years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful. "Dan's book is a game–changer for our approach to design systems, leading to significant changes at my company, making it a must–read for streamlining anyone’s complex design systems!" —Nadine Sarraj, Product Designer, 365 Retail Markets Who Should Read This Book? People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren't sure how to do it. People who have designed web forms and tables, but don't know what’s next. Takeaways - A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system. - See how the ecosystem of a design system works in order to understand the context for success. - Figure out where the people involved in a design system fit and how they can best collaborate. - Learn the metrics for success within a design system and how to measure them. - Determine the best techniques for marketing your design system to stakeholders. - Learn what guidance and relationships are crucial for a design system to succeed. - See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.
Design to Grow
by David Butler Linda TischlerExpert advice from Coca-Cola's vice president of Innovation and Entrepreneurship: Learn how Coca-Cola uses design to grow its business by combining the advantages of scale with the agility to respond to fast-changing market conditions.In today's world, every company is at risk of having a "Kodak Moment"--watching its industry and the competitive advantages it has developed over years, even decades, vanish overnight. The reason? An inability to adapt quickly to new business realities. Established companies are at risk, but it's no easier being an agile startup, because most of those fail due to their inability to scale. Tomorrow's business winners--regardless of size or industry--will be the ones that know how to combine scale with agility. In Design to Grow, a Coca-Cola senior executive shares both the successes and failures of one of the world's largest companies as it learns to use design to be both agile and big. In this rare and unprecedented behind-the-scenes look, David Butler and senior Fast Company editor, Linda Tischler, use plain language and easy-to-understand case studies to show how this works at Coca-Cola--and how other companies can use the same approach to grow their business. This book is a must-read for managers inside large corporations as well as entrepreneurs just getting started.
Design to Survive: 9 Ways an IKEA Approach Can Fix Health Care & Save Lives
by Pat Mastors&“Offers a foundation for both providers and consumers to find the balance, and move to a world from provider-centered care to patient-centered care.&” —Stefan Gravenstein, MD, MPH, Professor of Medicine, Case Western Reserve University The US spends the most in the world on health care and research, yet our outcomes are among the worst in industrialized nations. Hundreds of thousands die every year from medical harm. Imagine a world where health care took a page from the IKEA furniture company—where expenses were streamlined, quality was predictable, customers participated, and everyone shared in the cost savings. Through colorful analogies, stories from families and top doctors, and the author&’s quest to find out what happened to her own father, Design to Survive serves up key strategies for patients, families and providers, with the conviction that we can do better. &“Had me hooked from the first page . . . chock-full of stories, vital information, checklists, links, and resources . . . a must own for both clinicians and patients.&” —Fred Lee, author of If Disney Ran Your Hospital &“A tremendous toolkit for getting safe care . . . Mastors&’ is a wonderfully pragmatic mind. There is a lot we physicians can learn from her.&” —Marty Makary, New York Times–bestselling author of The Price We Pay &“Brilliant . . . the ideas unfold superbly . . . this could be the book that changes things.&” —&“e-Patient Dave&” deBronkart, author of Let Patients Help &“I couldn&’t put this book down . . . sensible and practical advice never before shared.&” —Ilene Corina, The Cautious Patient Foundation
Design to Value: The architecture of holistic design and creative technology
by Martin Wood John Dyson Mark Bryden Jaimie JohnstonWhat opportunities does Design to Value afford the built environment? Design to Value is a commitment to process above all else. Well understood and applied in the manufacturing industries, its potential is only now starting to be realised in architecture, engineering and construction. It challenges designers to lead the way in creating more innovative and stakeholder-centric analyses, workflows, construction techniques and products. Through architectural thinking, value in the built environment can be maximised. Seeking to create deep and lasting impacts on industry, society and the planet, Design to Value rejects architecture’s current professional services model. The design and delivery stages of traditional procurement routes are not sustainable, and Design to Value outlines a new path for informed design processes. Bryden Wood, leading international expert in Modern Methods of Construction (MMC) and the Platform approach to Design for Manufacture and Assembly (P-DfMA), has spent the last fifteen years developing Design to Value as part of a new framework for the future of the design and construction industry. In this essential book, the practice challenges architects and the wider industry to think differently about how value is generated, enhanced and retained in the built realm, providing a method that will improve outcomes for architects, clients, industries and society. Architects must bend and break habitual processes to build better systems, better buildings and better futures. Features: Over 125 images, including photographs, sketches and diagrams Over 20 international case studies, including those from Canada, France, India, Italy, Japan, Saudi Arabia and USA Projects from leading practices, such as Atelier Bow-Wow, BIG, David Miller Architects, Kieran Timberlake and Lacaton & Vassal, as well as Bryden Wood.
Design your life: An architect’s guide to achieving a work/life balance
by Clare NashTen years ago, Clare Nash was struggling with a common problem: how to be an architect and still have a life. With no job, no savings and no clients in the midst of a recession, Clare set up her own practice with little more than a few postcards in local shop windows and a very simple website. Determined to better combine her life and family with professional work, she created an innovative practice that is flexible and forward-looking, based around remote working and the possibilities offered by improving technology. Bursting with tips, ideas and how-tos on all aspects of designing a working life that suits you and your business, this book explains in clear and accessible language how to avoid the common pitfalls of long hours and low pay. It explores how to juggle work with family commitments, how to set your own career path and design priorities, and how to instil a flexible working culture within a busy lifestyle. Encompasses the full range of life-work challenges: Money, fees and cashflow Playing to your personal strengths Outsourcing areas of weakness Building a happy and productive remote-working team Creating a compelling marketing strategy Juggling parenthood and work Studying and honing workplace skills Provides the inside view from innovative practices: alma-nac, Gbolade Design Studio, Harrison Stringfellow Architects, Invisible Studio Architects, Office S&M Architects, POoR Collective, Pride Road Architects and Transition by Design.
Design, Control, and Operation of Microgrids in Smart Grids (Power Systems)
by Mehdi Rahmani-AndebiliThis book offers a wide-ranging overview of advancements, techniques, and challenges related to the design, control, and operation of microgrids and their role in smart grid infrastructure. It brings together an authoritative group of specialists who approach the subject from a number of different viewpoints in the electric power industry, including electricity distribution companies, aggregators, power market retailers, and power generation companies. Design, Control, and Operation of Microgrids in Smart Grids is an authoritative resource for students, researchers, and professionals working with power and energy systems.
Design, User Experience, and Usability: 11th International Conference, DUXU 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26 – July 1, 2022, Proceedings, Part III (Lecture Notes in Computer Science #13323)
by Aaron Marcus Marcelo M. Soares Elizabeth RosenzweigThis book constitutes the refereed proceedings of the 11th International Conference on Design, User Experience, and Usability, DUXU 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022.The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The DUXU 2022 proceedings comprise three volumes; they were organized in the following topical sections: Part I: Processes, Methods, and Tools for UX Design and Evaluation; User Requirements, Preferences, and UX Influential Factors; Usability, Acceptance, and User Experience Assessment. Part II: Emotion, Motivation, and Persuasion Design; Design for Well-being and Health.- Learning Experience Design; Globalization, Localization, and Culture Issues. Part III: Design Thinking and Philosophy; DUXU Case Studies; Design and User Experience in Emerging Technologies.
Design-Centered Entrepreneurship
by Rob Mathews Min Basadur Michael GoldsbyGrounded in extensive research and field testing, Design-Centered Entrepreneurship presents a concise problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, creating business solutions, and sustaining success and an entrepreneurial culture. Drawing on methodologies from the world of design, the book helps students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. This second edition has been updated to include social entrepreneurship, more international examples and enhanced support materials. The digital supplements include a virtual creative problem-solving profile, slides, and an instructor manual. Design-Centered Entrepreneurship is the ideal text for entrepreneurship and new venture creation courses with a focus on design thinking.
Design-Centered Entrepreneurship
by Min Basadur Michael GoldsbySupported by extensive research and field-testing, Design-Centered Entrepreneurship presents a concise, problem-solving approach to developing a unique business concept. Step-by-step guidelines provide insight into exploring market problem spaces, uncovering overlooked opportunities, reframing customer problems, and creating business solutions. Basadur and Goldsby present students with a creative and practical approach to problem finding, perception, organizational culture, and ethics in the entrepreneurial field. Plenty of useful diagrams help to organize key concepts, making them easily accessible to readers. Drawing on methodologies from the design field, the book will help students of entrepreneurship fill in the missing piece that transforms opportunity recognition into a viable business concept. Additional support for students and instructors, including a virtual Creative Problem Solving Profile, can be found at www.basadurprofile.com/.