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The Decoded Company: Know Your Talent Better Than You Know Your Customers
by Leerom Segal Aaron Goldstein Rahaf Harfoush Jay GoldmanAs consumers we intuitively understand the benefits of being decoded Google amazes us by generating answers before we've even finished asking a question. Facebook curates our uniquely individual newsfeeds. Spotify and Netflix use learning algorithms to customize our experience. At home, we choose companies that have figured out how to personalize our news, shopping, entertainment, travel, and learning needs. At most workplaces, it's still one-size-fits-all policies, processes, and tools. Yet companies like Google, Starbucks, and Whole Foods have turned their algorithms inward to decode their talent. Their goal is not to get the better of their talent, but to empower the best from their people. The Decoded Company distills how this process works into three transformative ideas. · Technology Can be a Coach, personalizing processes to the individual based on experience and offering training interventions precisely at the teachable moment. · Data Can Be a Sixth Sense, codifying organizational battle scars using actual code that watches your blind spots and gives your people a decision making superpower. · The third is that Engineered Ecosystems will prevail over hierarchies, reducing bureaucracy, increasing transparency, and be wildly inspiring to teams.
Decoding Branding: A Complete Guide to Building and Revamping Brands in the Age of Disruption
by Royce YuenDecoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Decoding CEO-Speak
by Russell Craig Joel AmernicThe words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.
Decoding China
by Matthew B. ChristensenDo you like to know the unspoken conversations going on around you when visiting other countries? Are you someone who likes to travel on your own terms-from finding that special restaurant to negotiating a better price for a prized antique in a local flea market? If so, Decoding China is the hands-on communication guide for you!Decoding China will teach you the basic "rules of the road" on how to operate in Chinese culture. Like every country, China has its own unique set of cultural "codes," ways of behaving on a daily basis that all Chinese automatically know are the norms. These codes frame every personal interaction in China, and carry with them subtle cultural expectations that the Chinese assume everyone else knows. By learning to recognize these key codes, words and phrases-and using them correctly-then everything you do in China will go a lot more smoothly.By drawing on extensive cultural and linguistic expertise, Dr. Christensen explains the key Chinese cultural codes and how to use these to your advantage. In practical chapters organized by topic, he shows you how to get things done in China, even with very minimal knowledge of the language. Being aware of the cultural norms and a few key words and phrases will give you tremendous confidence, and allow you to "crack the code" and achieve whatever you want. Decoding China will make your China experience work for you, rather than against you, wherever you travel in the country.
Decoding Digital Assets: Distinguishing the Dream from the Dystopia in Stablecoins, Tokenized Deposits, and Central Bank Digital Currencies
by Leon V. SchumacherCentral bank digital currency (CBDC) is on the horizon, with more than 130 central banks globally considering such projects. But is this beneficial for citizens and the financial system? This book offers a comprehensive guide on the intricate subjects of CBDCs, stablecoins, and tokenized deposits. Authored by an industry expert who has actively participated in the development of CBDC solutions, this book demystifies the complexities of CBDC and digital assets, presenting both the opportunities and challenges with practical examples and real-world contexts.The book covers the history of money and the background of cryptography and technology architectures that are shaping the future of payments. It presents the risks and opportunities that these digital assets and CBDCs mean for our society. It discusses how CBDCs and stablecoins can potentially stabilize digital payment systems, offers opportunities for immediate settlements, and facilitate efficient cross-border payments. However, it also notes the significant challenges, including legal and regulatory complexities, social impacts, privacy concerns, security threats, and the risk of mass-surveillance. The book explores the different characteristics of digital assets, the options available for each characteristic (like privacy, sovereignty,…) and provides detailed knowledge to judge the merits of the solutions proposed by private and public players.A must-read for anyone looking to understand the rapidly evolving world of digital currencies, this book encourages critical thinking about the opportunities and challenges presented by CBDCs and other digital assets and prompts readers to consider the vital aspects of privacy, security, and governance in an increasingly complex digital financial landscape.
Decoding Digital Consumer Behavior: Bridging Theory and Practice
by Alfonso PellegrinoThis book is a call to adopt more ethical, sustainable, and consumer-focused approaches in the digital era. The focus on consumer perceptions and expectations in a digital context is particularly relevant, as it delves into the psychological and behavioral aspects of digital interactions. The chapters on digital consumption and risk, and memory in the digital world, are pivotal in understanding how digital mediums impact consumer choices and brand recall. Online persuasion, a key topic, explores ethical and effective strategies for influencing consumer behavior, emphasizing the importance of authenticity and trust. The discussion on social comparison and its implications in digital consumption underscores the psychological impact of digital platforms. The chapters on humanistic and sustainable marketing, and digital customer experience, reflect the growing importance of ethical, sustainable practices, and customer-centric approaches in building brand loyalty. The book is an essential guide for marketing professionals and students, offering a comprehensive understanding of the complex interplay between digital marketing strategies and consumer behavior.
Decoding Greatness: The Hidden Strategy for Achieving Extraordinary Success
by Ron FriedmanThe game-changing approach to success that will transform the way you master new skills and generate creative ideas. Learn how to work like top performers and use reverse engineering to unlock your full potential. &‘An eye-opening, fast-paced read that will transform the way you approach your next project.&’ Shawn Achor For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path - one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors and entrepreneurs: reverse engineering. To reverse engineer is to decode what works for others and learn how to apply those same methods and strategies to develop your own unique ideas and projects. Exploring what lies behind the success of top performers – from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams, and many more – you will learn from the best. Combined with ground-breaking research on pattern recognition, skill acquisition, motivation, performance and creativity, this book is a practical guide to achieving success within any field. Decoding Greatness provides a new way of thinking and working, and through unforgettable stories and strategies, you will learn how to improve your skills and spark break-through ideas. And once you have learned this formula, you can apply it to anything.
Decoding Greatness: How the Best in the World Reverse Engineer Success
by Ron FriedmanNational BestsellerFor readers of Outliers, Atomic Habits, and Deep Work, comes a game-changing approach to unlocking your greatness, using a secret strategy that&’s vaulted business titans and creative geniuses to the top of their profession.We&’ve long been taught there are two ways to succeed—either talent or practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path—one that has launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. To reverse engineer is to look beyond what is evident on the surface and find a hidden structure. It&’s the ability to taste an intoxicating dish and deduce its recipe, to listen to a beautiful song and discern its chord progression, to watch your favorite film and grasp its narrative arc.&“Clear, concise, and backed by science&” (Daniel Pink, author of When), Decoding Greatness marries &“alluring stories and illuminating studies&” (Adam Grant, author of Think Again) of top performers—from Agatha Christie to Andy Warhol, Barack Obama, to Serena Williams—with groundbreaking research on pattern recognition and skill acquisition. You&’ll learn how to take apart acheivements you admire, pinpoint precisely what makes them work, and apply that knowledge to develop novel ideas and products that are uniquely your own.Bursting with unforgettable stories and actionable strategies, Decoding Greatness is an indispensable guide to learning from the best, upgrading your skills, and sparking breakthrough ideas.
Decoding Modern Consumer Societies
by Hartmut Berghoff Uwe SpiekermannDrawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Decoding Organization
by Christopher GreyHow was Bletchley Park made as an organization? How was signals intelligence constructed as a field? What was Bletchley Park's culture and how was its work co-ordinated? Bletchley Park was not just the home of geniuses such as Alan Turing, it was also the workplace of thousands of other people, mostly women, and their organization was a key component in the cracking of Enigma. Challenging many popular perceptions, this book examines the hitherto unexamined complexities of how 10,000 people were brought together in complete secrecy during World War II to work on ciphers. Unlike most organizational studies, this book decodes, rather than encodes, the processes of organization and examines the structures, cultures and the work itself of Bletchley Park using archive and oral history sources. Organization theorists, intelligence historians and general readers alike will find in this book a challenge to their preconceptions of both Bletchley Park and organizational analysis.
Decoding Steve Jobs
by Harvard Business ReviewObservations on Steve Job's legacy - and Apple's leadership future - are only just beginning. In recent years, many leading thinkers have contributed their thoughts on the Jobs phenomenon on HBR.org. We've compiled a few of the most insightful here, and we invite you to read them through the lens of business lessons to be learned. We've selected six pieces: two from after Jobs's August 2011 retirement and four from before. We hope you will enjoy them, learn from them, and continue to turn to HBR.org for ideas and inspiration.
Decoding the DNA of the Toyota Production System (HBR Bestseller)
by Steven J. Spear H. Kent BowenThe Toyota Production System is a paradox. On the one hand, every activity, connection, and production flow in a Toyota factory is rigidly scripted. Yet at the same time, Toyota's operations are enormously flexible and responsive to customer demand. How can that be? After an extensive four-year study of the system in more than 40 plants, the authors came to understand that at Toyota it's the very rigidity of the operations that makes the flexibility possible. That's because the company's operations can be seen as a continuous series of controlled experiments. Whenever Toyota defines a specification, it is establishing a hypothesis that is then tested through action. This approach--the scientific method--is not imposed on workers, it's ingrained in them. And it stimulates them to engage in the kind of experimentation that is widely recognized as the cornerstone of a learning organization. The Toyota Production System grew out of the workings of the company over 50 years, and it has never actually been written down. Making the implicit explicit, the authors lay out four principles that show how Toyota sets up all its operations as experiments and teaches the scientific method to its workers. The first rule governs the way workers do their work. The second, the way they interact with one another. The third governs how production lines are constructed. And the last, how people learn to improve. Every activity, connection, and production path designed according to these rules must have built-in tests that signal problems immediately. And it is the continual response to those problems that makes this seemingly rigid system so flexible and adaptive to changing circumstances.
Decoding the Irrational Consumer
by Darren BridgerDecoding the Irrational Consumer was written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. This book presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. About the series: The Marketing Science series makes difficult topics accessible to marketing students and practitioners by grounding them in business reality. Each book is written by an expert in the field and includes case studies and illustrations enabling marketers to gain confidence in applying the tools and techniques and in commissioning external research.
Decoding the IT Value Problem
by Gregory J. FellGain greater returns from your IT investmentsRevealing the secrets to proven, effective strategies that enable businesses to leverage the full value of highly expensive IT investments, Decoding the IT Value Problem is a no-nonsense guide for making smart IT investments and cutting through the noise of vendor marketing and media hype. Author Gregory Fell describes in rich detail the actual processes, frameworks, infrastructure and discipline required to develop and execute corporate IT strategies that areprofitable and sustainable.Provides a proven framework for developing and successfully executing profitable IT strategiesPlain English guidance for gaining the most return on investment from critical IT investmentsExplores developing and executing IT strategy; forecasting, calculating and managing IT costs; leveraging IT investments to drive business growth; IT and the evolving global economy; IT value management; communicating IT value across the enterprise; and leading change, transformation and innovationIf you're a senior level manager or executive responsible for managing IT value in your business, Decoding the IT Value Problem is the practical and clearly written guide you'll turn to, with tools and tips for smart investment and management of IT costs.
Decoding the Metaverse: Expand Your Business Using Web3
by Chris DuffeyDiscover the profitable business opportunities within the metaverse and learn how you can and why you should get your company involved today. In Decoding the Metaverse, Creative Cloud strategist and Web3 expert Chris Duffey establishes a roadmap for entry to the metaverse. Written to help businesses get a handle on a complex new business opportunity, the book begins by explaining how previous iterations of the internet led to the creation of immersive digital technology with Web3 before detailing the building blocks of the metaverse. The book takes readers through the future of digital spaces, offering insight into immersive experiences, customer engagement, product-led growth and profitability. The chapters focus on the building blocks of the metaverse, including NFTs, blockchain, tokenomics, gaming and virtual real estate. Each chapter is paired with a corresponding case study from well-known brands currently working in the metaverse. Decoding the Metaverse ends with guiding principles about the ethical ramifications of immersive experiences and digital governance.Throughout Decoding the Metaverse, Duffey highlights the importance of reaching customers through shared immersive experiences. Showcasing the potential impact of working with Web3, he explains how companies can use these opportunities to further their reach and grow their revenue. Readers will step away from the book eager to get their companies involved today.
Decoding the New Consumer Mind
by Kit YarrowA decade of swift and stunning change has profoundly affected the psychology of how, when, and why we shop and buy. In Decoding the New Consumer Mind, award-winning consumer psychologist Kit Yarrow shares surprising insights about the new motivations and behaviors of shoppers, taking marketers where they need to be today: into the deeply psychological and often unconscious relationships that people have with products, retailers, marketing communications, and brands. Drawing on hundreds of consumer interviews and shop-alongs, Yarrow reveals the trends that define our transformed behavior. For example, when we shop we show greater emotionality, hunting for more intense experiences and seeking relief and distraction online. A profound sense of isolation and individualism shapes the way we express ourselves and connect with brands and retailers. Neurological research even suggests that our brains are rewired, altering what we crave, how we think, and where our attention goes.Decoding the New Consumer Mind provides marketers with practical ways to tap into this new consumer psychology, and Yarrow shows how to combine technology and innovation to enhance brand image; win love and loyalty through authenticity and integrity; put the consumer's needs and preferences front and center; and deliver the most emotionally intense, yet uncomplicated, experience possible. Armed with Yarrow's strategies, marketers will be able to connect more effectively with consumers--driving profit and success across the organization.
Decoding the New Mortgage Market: Insider Secrets for Getting the Best Loan Without Getting Ripped Off
by David ReedThe housing market is in turmoil, but if there’s a silver lining, it’s the fact that purchase prices are at historic lows. Sure, there are still plenty of predatory lenders waiting to exploit the naïve potential buyer, but those who do their homework will be rewarded with a fair price and manageable mortgage terms. Decoding the New Mortgage Market is a map to finding the best and most realistic mortgage deals while navigating past potential obstacles and traps. <P><P> Filled with money-saving advice, this practical guide will help prospective buyers understand: • How new lending and underwriting rules affect today’s homebuyer • Different loan types and lending institutions • Credit issues and other qualifying factors • Creative down-payment solutions • How to reduce closing costs and other fees Because lenders and buyers alike have gotten “burned” in the mortgage crisis, finding and qualifying for a manageable loan may now be more difficult. Readers will find that Decoding the New Mortgage Market makes the search both easier and more fruitful, and that their dreams of home ownership are still within their reach.
Decoding the World: A Roadmap For The Questioner
by Po Bronson Arvind GuptaA vision of the future where the latest Silicon Valley tech meets cutting-edge genetics.Decoding the World is a buddy adventure about the quest to live meaningfully in a world with such uncertainty. It starts with Po Bronson coming to IndieBio.Arvind Gupta created IndieBio as a laboratory for early biotech startups trying to solve major world problems. Glaciers melting. Dying bees. Infertility. Cancer. Ocean plastic. Pandemics.As they travel around the world, finding scientists to join their cause, the authors bring their first-hand experience to the great mysteries that haunt our future. Natural resource depletion. Job-taking robots. China's global influence.Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems, a genetics laboratory to play in, and a set of Borges' collected works. After looking through their lens, you'll never see the world the same.
Decoding the World
by Po Bronson Arvind GuptaA vision of the future where the latest Silicon Valley tech meets cutting-edge genetics.Po Bronson and Arvind Gupta, venture capitalists from Silicon Valley, take everyday news headlines and decode them, leading us on a journey through their unique and highly entertaining view of the world. Each chapter is prefaced with a real-world headline from today's chaotic news cycle: Dying bees. Rogue planets. Beyond Meat. Glaciers melting. Bronson and Gupta decipher what's really going on behind these headlines, and why. They offer first-hand experience in funding technologies to solve these problems, most of which involve genetic engineering.But what the authors then do with that premise is always surprising and unexpected. One moment they are ripping it down to the bare bones physics or chemistry, and then they invoke history, philosophy, or psychology, all the while using joyful literary devices and storylines from popular movies. Decoding the World is the kind of book you get when you give two guys $40 million, a world full of messy big problems, a genetics laboratory to play in, and a set of Borges' collected works. After looking through their lens, you'll never see the world the same.(P)2020 Hachette Audio
Decolonizing Employment: Aboriginal Inclusion in Canada's Labour Market
by Shauna MackinnonIndigenous North Americans continue to be overrepresented among those who are poor, unemployed, and with low levels of education. This has long been an issue of concern for Indigenous people and their allies and is now drawing the attention of government, business leaders, and others who know that this fast-growing population is a critical source of future labour. Shauna MacKinnon’s Decolonizing Employment: Aboriginal Inclusion in Canada’s Labour Market is a case study with lessons applicable to communities throughout North America. Her examination of Aboriginal labour market participation outlines the deeply damaging, intergenerational effects of colonial policies and describes how a neoliberal political economy serves to further exclude Indigenous North Americans. MacKinnon’s work demonstrates that a fundamental shift in policy is required. Long-term financial support for comprehensive, holistic education and training programs that integrate cultural reclamation and small supportive learning environments is needed if we are to improve social and economic outcomes and support the spiritual and emotional healing that Aboriginal learners tell us is of primary importance.
Decolonizing Wealth: Indigenous Wisdom to Heal Divides and Restore Balance
by Edgar VillanuevaDecolonizing Wealth is a provocative analysis of the dysfunctional colonial dynamics at play in philanthropy and finance. Award-winning philanthropy executive Edgar Villanueva draws from the traditions from the Native way to prescribe the medicine for restoring balance and healing our divides. Though it seems counterintuitive, the philanthropic industry has evolved to mirror colonial structures and reproduces hierarchy, ultimately doing more harm than good. After 14 years in philanthropy, Edgar Villanueva has seen past the field's glamorous, altruistic façade, and into its shadows: the old boy networks, the savior complexes, and the internalized oppression among the “house slaves,” and those select few people of color who gain access. All these funders reflect and perpetuate the same underlying dynamics that divide Us from Them and the haves from have-nots. In equal measure, he denounces the reproduction of systems of oppression while also advocating for an orientation towards justice to open the floodgates for a rising tide that lifts all boats. In the third and final section, Villanueva offers radical provocations to funders and outlines his Seven Steps for Healing. With great compassion—because the Native way is to bring the oppressor into the circle of healing—Villanueva is able to both diagnose the fatal flaws in philanthropy and provide thoughtful solutions to these systemic imbalances. Decolonizing Wealth is a timely and critical book that preaches for mutually assured liberation in which we are all inter-connected.
Decolonizing Wealth, Second Edition: Indigenous Wisdom to Heal Divides and Restore Balance
by Edgar VillanuevaThis second edition expands the provocative analysis of the racist colonial dynamics at play in philanthropy and finance into other sectors and offers practical advice on how anyone can be a healer.The world is out of balance. With increasing frequency, we are presented with the inescapable truth that systemic racism and colonial structures are foundational principles to our economies. The $1 trillion philanthropic industry is one example of a system that mirrors oppressive colonial behavior. It's an industry whose name means "the love for humankind," yet it does more harm than good. In Decolonizing Wealth, Edgar Villanueva looks past philanthropy's glamorous, altruistic façade and into its shadows: white supremacy, savior complexes, and internalized oppression. Across history and to the present day, the accumulation of wealth is steeped in trauma. How can we shift philanthropy toward social reconciliation and healing if the cornerstones are exploitation, extraction, and control? Drawing from Native traditions, Villanueva empowers individuals and institutions to begin to repair the damage through his Seven Steps to Healing. In this second edition, Villanueva adds inspiring examples of people using their resources to decolonize entertainment, museums, libraries, land ownership, and much more.Everyone can be a healer and a leader in restoring balance—and we need everyone to do their part. As Villanueva writes, "All our suffering is mutual. All our healing is mutual. All our thriving is mutual." Are you ready?
Deconstructing Behavior, Choice, and Well-being: Neoclassical Choice Theory and Welfare Economics
by Edward R. MoreyNeoclassical economists assume that people act to maximize their well-being: they choose based on their desires and only desire what they will like. Neuroscientists and psychologists disagree. Their research demonstrates that cues and evolutionary quirks cause people to act against their best interests, even choosing alternatives they will not like. In this book, Edward R. Morey contrasts neoclassical choice theory with behavioral models and findings in psychology, neuroscience, evolutionary biology, and animal behavior. The book addresses the fundamental idea within economics that behaviors are chosen, and it explains why other disciplines disagree. The chapters touch on modeling behavior, judging behavior, and policies. Morey breaks down judgment using the ethics of welfare economics, and it compares and contrasts this recognized approach with others, including Mill’s liberalism, virtue ethics, duty-based ethics, Buddhist ethics, and utilitarianism.
Deconstructing Corruption in Africa (ISSN)
by Michael Johnston Ina Kubbe Emmanuel Saffa AbdulaiThis book investigates corruption and anti-corruption efforts in Africa, emphasising the regional and thematic differences across the continent, whilst also exploring key patterns and trends.Combatting the ethnocentrism of Western corruption research, this book highlights the importance of a home-generated and contextualised approach to understanding corruption in Africa. Bringing together a rich array of qualitative, quantitative, and mixed methods research, the book considers how corruption manifests in a range of selected countries across the political, economic, and social spheres. The book adopts a strong comparative approach, exploring patterns, dynamics, and mechanisms in African societies. It assesses the historical underpinnings of corruption, emerging trends, and socio-economic realities before suggesting realistic contemporary solutions to the challenges of corruption in Africa. Bringing together academics and practitioners, readers will encounter intellectual discussion face-to-face with realities on the ground.As such, the book will be useful for scholars, politicians, public officials, and civil society organizations, as well as for students and researchers across the fields of political science, public administration, economy and corruption studies.