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Difficult Situations in Business Coaching: Practical Examples, Perspectives and Possibilities for Action
by Heidi Möller Jannik ZimmermannCoaches encounter a range of situations in their professional practice that they experience as difficult. The challenges have different sources. They can come from the coaches themselves, the coachees or the commissioning organization. But how do these situations present themselves in detail? How can coaches understand them and respond appropriately? Using real case studies collected online, this book takes a closer look at difficult situations. In doing so, renowned coaches present for discussion their theoretical and methodological perspectives and their recommendations for action. This book is a translation of the original German 1st edition Schwierige Situationen im Business-Coaching by Heidi Möller and Jannik Zimmermann, published by Springer Fachmedien Wiesbaden GmbH, part of Springer Nature in 2020. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation. Springer Nature works continuously to further the development of tools for the production of books and on the related technologies to support the authors.
Diffusion of Innovations, 4th Edition
by Everett M. RogersSince the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.
Diffusion of Innovations, 5th Edition
by Everett M. RogersNow in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas.In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances--a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.
Dig This Gig: Find Your Dream Job-or Invent It
by Laura DoddReady to claim or create your ideal job? Ready to stop dreaming and start digging? When Laura Dodd started talking with her twentysomething peers about working, it didn't take long for her to see that people are passionate about the jobs they do and the jobs they'd like to do. What started as a few questions mushroomed into a viral discussion that is energizing and inspiring young professionals around the globe. Hundreds of interviews later, Dodd transforms the career horizon with Dig This Gig, a modern-day Working for millennials. Meet an array of dynamic young people--from genetics counselors to adventure guides to food bloggers-- and get their firsthand views of entirely new fields taking off because of technological, demographic, and cultural shifts. And meet industry icons as never seen before--from Dan Rather to Christina Norman, CEO of The Oprah Winfrey Network, to Jeffrey Sachs, to congressman and civil rights hero John Lewis--as Dodd uncovers their candid perspectives, regrets and hopes, and indispensible advice.
Dig Where You Stand: How to Research a Job
by Sven LindqvistOn the 45th anniversary of its initial publication in Swedish, Sven Lindqvist's polemic on history, politics and power is finally available in English for the first time.This volume brings Dig Where You Stand, Sven Lindqvist's classic text on history, power and politics, to English-speaking audiences for the first time.First published in 1978, Dig Where You Stand is a rallying cry for workers to become researchers, to follow the money, take on the role as experts on their job, and "dig" out its hidden histories in order to take a vital step towards social and economic transformation.A how-to guide that inspired an entire movement, it makes the case that everyone – not just academics – can learn how to critically and rigorously explore history, especially their own history, and in doing so find a blueprint for how to transform society for the better.In a world where the balance of power is overwhelmingly stacked against the working-class, Dig Where You Stand's manifesto for the empowerment of workers through self-education, historical research and political solidarity is as important and relevant today as it was in 1978.
Dig Your Heels In: Navigate Corporate BS and Build the Company You Deserve
by Joan KuhlJoan Kuhl helps women create a clear vision of what their career path deserves to be and make a convincing business case for equality to their managers and senior leadership. You'll learn strategies for overcoming sexist cultural attitudes about gender and leadership, as well as for dealing with self-limiting behaviors like Imposter's Syndrome (the feeling that you're never good enough despite a track record of success) and the Myth of Meritocracy (the idea that just doing good work is the only way to advance). Because relationships are absolutely crucial, Kuhl describes how to build support networks before you even need them and explains how to get actionable feedback that will help you get to the next level—the kind women rarely are afforded. Case studies, practical exercises, and inspiring stories from Kuhl's work with clients at companies such as Eli Lilly and Company, Goldman Sachs, U.S. Soccer, BlackRock, South Carolina Asphalt Pavement Association and top business schools make this a truly comprehensive guide. It's an indispensable resource for women seeking to build the confidence and conviction to secure the seat at the table they've earned and create a welcoming workplace for everyone.
Dig Your Well Before You're Thirsty: The Only Networking Book You'll Ever Need
by Harvey MackayDig Your Well Before You're Thirsty contains Harvey's gold-chip advice, accumulated over a lifetime of business success, on how to build and maintain the network you need. Harvey guarantees you'll never be more than a phone call away from a person in the position to help you get what you want--whether it's the job opportunity of a lifetime or a lifetime partner, the sales prospect of your dreams or the career advice you've only dreamed of. Harvey shows you how to create a network of trusted, valuable contacts that is worth its weight in platinum.
Digging Deeper: How Purpose-Driven Enterprises Create Real Value
by Dietmar Sternad James J. Kennelly Finbarr BradleyWhat is the primary purpose of business? The standard answer is ‘making profits,’ but some visionary entrepreneurs and leaders fundamentally disagree. Instead of just making money, they choose instead to “dig deeper” and make a difference through creating real value – improving the lives of others even as they find deeper meaning in their own. These leaders build enterprises that provide identity and a sense of purpose, create positive relationships and a place to learn and thrive, embed sustainability in all that they do, and strive to improve the quality of life of all of their stakeholders. Although not their primary focus, they also make healthy profits, as their unique approach to value creation provides them with a sustainable competitive edge.Digging Deeper is a book full of inspiring stories that illustrate that there is an alternative to a myopic and narrow capitalism that trades in inequalities, exploitation, collective burnout and negative consequences for our shared natural environment. Remarkable examples from all over the world vividly demonstrate how enterprises can create real value through focusing on what the authors call the 6 Ls: long-term orientation, lasting relationships, local roots, limits recognition, developing a learning community and taking leadership responsibility seriously in its very best sense.Digging Deeper liberates the term “value” from the tight chains in which the global financial community has bound it and demonstrates that businesses can contribute to a better life for all ‒ if their leaders can go beyond viewing enterprises as single-purpose money-making machines and develop purpose-driven enterprises that create real value for all.
Digging for Gold: Paulson & Co.'s Activism in the Gold Sector
by Suraj Srinivasan Jonah S. GoldbergThe case describes the efforts of hedge fund Paulson & Co to influence corporate governance and improve performance in the gold industry. In an innovative move, the hedge fund led the creation of the Shareholder Gold Council, a consortium of large investors in gold companies to push gold mining companies to adopt higher levels of corporate governance. The case describes the motivation and process that led to the creation of the SGC and the initial work of the SGC. The case also discusses the variety of techniques that Paulson & Co uses to press for better performance at gold mining companies such as buying majority ownership and pursuing activist proxy contests in addition to its work at the SGC. The case serves as a vehicle for students to discuss how investors can engage with companies to drive their desired corporate governance goals. In particular, the case develops the idea of collective action by investors and the opportunities and challenges in doing so.
DigiPlex: Ante-Up or Cash Out
by Josh Lerner James MasonIn November 2020, the co-founders of DigiPlex study the future growth trajectory of their Nordic data center venture. A critical question was on the agenda: was now finally the right time to sell DigiPlex? Originally a $2.75 million investment in one small data center made in the wake of the dot-com bubble, the Norwegian-based firm had seen tremendous growth in the last two decades. DigiPlex was now worth over a billion dollars and comprised seven data centers across Scandinavia, offering high-speed connectivity powered by sustainable hydro-electric energy.
DigiTwin: An Approach for Production Process Optimization in a Built Environment (Springer Series in Advanced Manufacturing)
by Berend Denkena Josip Stjepandić Markus SommerThe focus of this book is an application of Digital Twin as a concept and an approach, based on the most accurate view on a physical production system and its digital representation of complex engineering products and systems. It describes a methodology to create and use Digital Twin in a built environment for the improvement and optimization of factory processes such as factory planning, investment planning, bottleneck analysis, and in-house material transport. The book provides a practical response based on achievements of engineering informatics in solving challenges related to the optimization of factory layout and corresponding processes. This book introduces the topic, providing a foundation of knowledge on process planning, before discussing the acquisition of objects in a factory and the methods for object recognition. It presents process simulation techniques, explores challenges in process planning, and concludes by looking at future areas of progression. By providing a holistic, trans-disciplinary perspective, this book will showcase Digital Twin technology as state-of-the-art both in research and practice.
Digilogue
by Anders Sorman-NilssonHow to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers' enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue -- the 'translational sweet-spot, the convergence of the digital and the analogue.' A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Diginomics Research Perspectives: The Role of Digitalization in Business and Society (Advanced Studies in Diginomics and Digitalization)
by Lars HornufThis book focuses on traditional fields of business studies and economics and how digitalization has affected them. It provides an overview about the lessons learned from academic research and highlights implications for practitioners. Digitalization has not only changed the ways business administration and economics are taught, but also the substance at the core of the two disciplines. Chapters from expert contributors define and carefully evaluate the developments that have occurred over the last decades. The authors further provide an assessment of how industry branches have adapted and in which form regulators have engaged. Attention is given to the theoretical and empirical findings from recent scholarly literature. Furthermore, the authors provide some novel insights from their own research at the University of Bremen. This book appeals to business administration, economics, and entrepreneurship scholars and practitioners alike.
Digital (R)evolution: Strategies to Accelerate Business Transformation
by Yuri B. AguiarWhy digital transformation is necessary and how to develop and execute a successful digital transformation strategyEven though the term ‘Digital Transformation’ is prevalent throughout the current business landscape, various misunderstandings and misconceptions are often attached to it. Everyone agrees that digital transformation is essential for any enterprise, but few can define what it actually means to the modern business. Digital transformation does not specifically or exclusively define the consequences of digital technology. The term refers to the fact that technology, which happens to be digital, enables people to solve their traditional problems with digital solutions. It’s not to say that their problems could not be solved using the older methods, they simply prefer the new way. Digital (R)evolution: Strategies to Accelerate Business Transformation explains why digital transformation is necessary and provides a framework for executing an effective implementation strategy.Filing a significant gap in current knowledge, this timely book helps senior executives and technology leaders create practical strategies which, when correctly applied, lead to successful digital transformation. Author Yuri Aguiar, Chief Innovation and Transformation Officer at The Ogilvy Group, shares his real-world insights on developing new, digital-based business models and internal processes. Written in clear, straightforward language, this valuable guide: · Serves as a blueprint for successful digital transformation in any enterprise or organization · Addresses the strategy and governance requirements of businesses regardless of industry · Features in-depth, firsthand examples of various transformation strategies · Explains the factors than cause strategies to succeed or fail Digital (R)evolution: Strategies to Accelerate Business Transformation is a much-needed resource for C-suite executives, corporate board members, corporate attorneys, investors, and venture capitalists.
Digital @ Scale: The Playbook You Need to Transform Your Company
by Anand Swaminathan Jürgen MeffertA blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
Digital Aboriginal: Instinctive, Nomadic, and Ever-Changing
by Mikela Tarlow Philip TarlowThe Aborigine's view of the world suggests that all things are interconnected. Every relationship in turn influences every other relationship. Along these same lines, this book reveals how the modern-day business world organizes this unlimited range of possibilities and how readers can reorganize and redirect business plans merely by shifting marketing beliefs.
Digital Advertising Evolution (Routledge Media and Cultural Studies Handbooks)
by Iain MacRury Danae ManikaThis cutting-edge text brings together a diverse range of scholars and practitioners to examine how digital has become the default space for advertising— in practice, communication, and commercial process.Providing a wide-ranging and multi-disciplinary account of a complex contemporary moment for promotional communications, Digital Advertising Evolution charts recent and profound shifts in the advertising industry’s working models and assumptions about media, audience, data, research, consumer practices, and modes of persuasive promotional communication. Innovations and new advertising formats, including programmatic ads, AI, advergames, memes, branded content, and influencers, have transformed and reframed advertising theories and practices for a new generation. Contributions examine major technological and cultural shifts in the advertising field, considering how platforms have provoked a paradigm shift in the character and conceptual framework defining advertising. This thorough analysis of the field critically explores key concepts, genres, campaigns, history, academic theories, and major actors, as well as governance, regulation, and ethics to provide a complete picture of the current state of the industry. Written for a global readership, Digital Advertising Evolution is ideal for advanced students and researchers of digital advertising and promotional cultures. It will also be of interest to professionals seeking to reflect on the changing industry.
Digital Advertising in the Post-cookie Era: Strategic Campaign Planning Across the Customer Journey (Business Guides on the Go)
by Alexander Schwarz-Musch Alexander Tauchhammer Bernhard GuetzThis book explains how companies can successfully plan and implement their online campaigns – even after the end of third-party cookies. Campaigns on social media platforms, in search engines, and through display advertising can still be effective if potential customers are targeted accurately. The authors demonstrate how this can work without cookies: developing a "Minimum Viable Persona" and defining campaign groups along the customer journey play central roles. For each touchpoint on the path to purchase, milestones must be tracked, allowing the effectiveness and efficiency of the measures to be easily verified. A resource for marketing professionals seeking solutions in the post-cookie era to continue reaching their target audiences without waste coverage.
Digital Advertising: Theory and Research (Advances in Consumer Psychology)
by Esther Thorson Shelly RodgersDigital Advertising offers a detailed and current overview of the field that draws on current research and practice by introducing key concepts, models, theories, evaluation practices, conflicts, and issues. With a balance of theory and practice, this book helps provide the tools to evaluate and understand the effects of digital advertising and promotions campaigns. New to this edition is discussion of big data analysis, privacy issues, and social media, as well as thought pieces by leading industry practitioners. This book is ideal for graduate and upper-level undergraduate students, as well as academics and practitioners.
Digital Africa: Technological Transformation for Jobs
by Mark Dutz Tania Begazo Moussa BlimpoAll African countries need better and more jobs for their growing populations. Digital Africa: Technological Transformation for Jobs shows that broader use of productivity-enhancing digital technologies by enterprises and households is imperative to generate such jobs, including for lower-skilled people. At the same time, broader use can support not only countries’ short-term objective of postpandemic economic recovery but also their vision of economic transformation with more inclusive growth. These outcomes are not automatic, however. Mobile internet availability has increased throughout the continent in recent years, but Africa’s uptake gap is the highest in the world. Areas with at least 3G mobile internet service now cover 84 percent of country populations averaged across Sub-Saharan Africa, but only 22 percent use such services. The average African business lags in the use of smartphones and computers, as well as more sophisticated digital technologies that catalyze further productivity gains. Two issues explain the usage gap: the affordability of these new technologies and the willingness to use them. For the 40 percent of Africans below the extreme poverty line, mobile data plans alone would cost one-third of their incomes—in addition to the price of access devices, apps, and electricity. Data plans for small and medium businesses are also more expensive than in other regions. Moreover, shortcomings in the quality of internet services—and in the supply of attractive, skill-appropriate apps that promote entrepreneurship and raise earnings—dampen people’s willingness to use them. For those countries already using these technologies, the development payoffs are significant. New empirical studies for this report add to the rapidly growing evidence that mobile internet availability directly raises enterprise productivity, increases jobs, and reduces poverty across Africa. To realize these and other benefits more widely, Africa’s countries must implement complementary and mutually reinforcing policies to strengthen both consumers’ ability to pay and willingness to use digital technologies. These interventions must prioritize productive use to generate large numbers of inclusive jobs in a region poised to benefit from a massive, youthful workforce—one projected to become the world’s largest by the end of this century.
Digital Agriculture: An Introduction (SpringerBriefs in Agriculture)
by Muhammad Azhar IqbalThe success of modern-day agriculture lies in the digitalization of agricultural systems. The primary aim of this book is to provide a starting point to understand the fundamentals and design of digital agriculture systems with reference to the enabling technologies that deal with the production, improvement, and protection of crops/plants and livestock. The other associated objectives of this book include the explanation of the design and deployment of IoT-based digital agriculture systems in such a simple way that agriculture students understand straightforwardly. Therefore, this book is an effort to partially fill the gap associated with the understanding of the development and deployment of digital agriculture systems (including both precision and smart farming). We believe that with the provided details of enabling technologies and their usage in digital agriculture systems, agriculture students will find it easier to comprehend the designing of small-/large-scale IoT-based digital agriculture systems. This book provides insight into different technologies, architectures, and case studies that will ultimately help students to understand the concept of Digital Agriculture and its related applications. It enables students to realize the importance of open issues and future challenges of digital agriculture systems.
Digital Analytics for Marketing (Mastering Business Analytics)
by Gohar F. Khan Marshall Sponder A. Karim FerozThis second edition of Digital Analytics for Marketing provides students with a comprehensive overview of the tools needed to measure digital activity and implement best practices when using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The authors cover timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening their learning by helping them to think outside the box. Filled with engaging, interactive exercises and interesting insights from industry experts, this book will appeal to undergraduate and postgraduate students of digital marketing, online marketing, and analytics. Online support materials for this book include an instructor’s manual, test bank, and PowerPoint slides.
Digital Analytics for Marketing (Mastering Business Analytics)
by Gohar F. Khan Marshall SponderThis comprehensive book provides students with a "grand tour" of the tools needed to measure digital activity and implement best practices for using data to inform marketing strategy. It is the first text of its kind to introduce students to analytics platforms from a practical marketing perspective. Demonstrating how to integrate large amounts of data from web, digital, social, and search platforms, this helpful guide offers actionable insights into data analysis, explaining how to "connect the dots" and "humanize" information to make effective marketing decisions. The author covers timely topics, such as social media, web analytics, marketing analytics challenges, and dashboards, helping students to make sense of business measurement challenges, extract insights, and take effective actions. The book’s experiential approach, combined with chapter objectives, summaries, and review questions, will engage readers, deepening learning by helping them to think outside the box. Filled with engaging, interactive exercises, and interesting insights from an industry expert, this book will appeal to students of digital marketing, online marketing, and analytics. A companion website features an instructor’s manual, test bank, and PowerPoint slides.
Digital Angel
by Youngme Moon Kerry HermanDigital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young children and caregivers of Alzheimer's patients are the initial target markets for the device, but at least 26 potential markets have been identified for the product. Building a brand and generating positive word of mouth are central to the marketing plan decision. But the technology also raises concerns over privacy issues, and the benefits of the product are complex and challenging to communicate.
Digital Archives and Collections: Creating Online Access to Cultural Heritage (Anthropology of Media #11)
by Katja MüllerMuseums and archives all over the world digitize their collections and provide online access to heritage material. But what factors determine the content, structure and use of these online inventories? This book turns to India and Europe to answer this question. It explains how museums and archives envision, decide and conduct digitization and online dissemination. It also sheds light on born-digital, community-based archives, which have established themselves as new actors in the field. Based on anthropological fieldwork, the chapters in the book trace digital archives from technical advancements and postcolonial initiatives to programming alternatives, editing content, and active use of digital archives.