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Digital Marketing: A Practical Approach
by Alan CharlesworthAs in the previous editions of this book, whilst strategic issues are included where appropriate, by concentrating on the operational and functional aspects of this dynamic subject, Digital Marketing: A Practical Approach provides a step-by-step guide to implementing the key aspects of online marketing. Similarly, although primarily aimed at an academic market, the practical – rather than purely theoretical – nature of the book means that it will be equally useful in both training and self-learning scenarios. After reading this book - and completing the exercises within it - the reader will be equipped to undertake any digital marketing role within a variety of organizations. The practical case-study exercises - based on theory and recognized good practice - will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. A key aspect to this digital marketing book is the use of a number of bespoke case studies that are designed to make clear how the impact of each online application varies between organizations and markets. For each section of every chapter there is a case study question that is pertinent to that subject - though readers are welcome to switch case studies for each question if they so wish, or even substitute their own organization. This makes the book an excellent text for work-based learning programmes such as Degree Apprenticeships. As the subject has evolved in recent years, so too has the structure of the third edition of this book. The book is now in two distinct parts. Part I considers the environment in which digital marketing is practised, digital buyer behaviour and has a chapter that includes sections covering strategic digital issues such as content marketing, attribution, influencers and digital marketing objectives. Part II replicates the successful structure of the first two editions of the book by having chapters devoted to the key elements of operational digital marketing. Essential updates made necessary by both technology and consumer behaviour are made to all elements, but specifically to programmatic advertising and marketing on social media. There is also the addition of a chapter devoted to e-metrics and online analytics. Online support and subject updates that both complement and enhance each chapter’s content can be found on the author’s website at AlanCharlesworth.com/DigitalMarketing.
Digital Marketing: A Practical Approach
by Alan CharlesworthDigital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated fourth edition takes an approach that prepares students for an active role in digital marketing. As well as topic-based exercises, the text also includes practical case-study exercises – based on theory and recognized good practice – which will ensure that readers will be able to analyse situations within the work place, identify the most appropriate course of action and implement the strategies and tactics that will help the organization meet its online objectives. Key updates to the new edition include: o The role of the digital influencer. o Direct to Consumer (DTC) and omni-channel retailing. o Individuals’ privacy and the role of organizations in gathering and storage of their personal data. o Ethical aspects of digital marketing and its impact on the environment. o SEO and Google’s development of the ‘zero click’. o Online ad fraud. o Updated online resources available via the author’s own site. This essential text equips advanced undergraduate, postgraduate and executive education students with the tools to undertake any digital marketing role within a variety of organizations. Comprehensive support material available online for both students and instructors includes links to articles and opinion pieces, PowerPoint lecturer slides and questions based on the chapter material.
Digital Marketing: A Practical Approach (Second Edition)
by Alan CharlesworthDigital Marketing: A Practical Approach 2nd Edition is a step-by-step guide to marketing using the Internet. Concentrating on the operational and functional aspects of this dynamic subject, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the digital element of any contemporary marketing role, Digital Marketing covers all the key topics including search engine optimization and social media marketing. With real-world case studies to illustrate digital marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake digital marketing across a variety of organizations. This new, second edition builds on the first edition's success by addressing the key recent developments in digital marketing including an expanded section on social media marketing and an appreciation of the impact of mobile devices. Moreover, it's been thoroughly updated throughout, with brand new cases and examples with an international range, all of which encourage the reader to quickly learn the practical applicability of the theory and practice of emarketing.
Digital Marketing: Analyzing its Transversal Impact (Advances In Marketing, Customer Relationship Management, And E-services Ser.)
by José Duarte Santos Paulo Botelho Pires Inês Veiga PereiraDigital marketing is not a new concept, it is not a trend, and it is not a fad either. Digital marketing has existed for over twenty years and is currently applied in all areas and marketing activities. For this reason, it is necessary to know the changes it has brought about, both in the theoretical framework, so that it can be taught, and from an empirical perspective, so that it can be applied in real contexts. The changes have been profound and far-reaching.This work addresses this theme, aiming to analyse the transversal impact of the digital in the different marketing sectors, describing the profound changes that the digital has provoked in the main marketing activities and their sectors, also referring to the current practices in use in each included topic. It begins by looking at the classic marketing topics, opening with an analysis of the impact that digital has had and is having on the marketing strategy of organisations, moving on to the study of consumer behaviour in an era of continuous use of electronic devices. This is followed by a new topic which is marketing research and data analysis, in a context where managers now have, more data, information and knowledge about the organisation, competitors, consumers and the wider environment than ever before. Marketing themes were also identified that have been significantly changed with digital. Communication is another of the themes of reference, with profound changes in recent times, followed by management of sales teams, supply chain management, relationship marketing, and internal marketing. The last chapters are also relevant contributions, being dedicated to marketing sectors: services, B2B marketing, internationalisation, politics, tourism, and NGOs.
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
by Ira Kaufman Chris HortonDigital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders - executives, instructors, owners, entrepreneurs, managers, students - at all stages of digital literacy.
Digital Marketing: Strategic Planning & Integration
by Annmarie HanlonCovering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. An unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, the book aims to provide a roadmap for a digital marketing journey. This book has been structured to map the development of a digital marketing plan and concludes with a ready-made plan template to download and adapt. In addition, the content is supported by case examples from real-world organizations, and a number of pedagogical features throughout the chapters. The book is suitable for digital and e-marketing courses as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing. Key Features: • Smartphone sixty seconds features in every chapter to evaluate influencers in relation to the topic covered • Digital tool boxes introduce professional tools • Ethical insights provide a reflective and challenging look at social issues and the negative sides of marketing.
Digital Marketing: Strategic Planning & Integration
by Annmarie HanlonAn unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital Marketing: Strategic Planning & Integration
by Annmarie HanlonAn unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok. A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios. ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing. ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet. The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone. Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles. Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital Marketing: Strategic Planning & Integration (Quick Win Ser.)
by Annmarie HanlonAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital Marketing: Strategic Planning & Integration (Quick Win Ser.)
by Annmarie HanlonAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to implement in their digital marketing planning and strategy. Covering all aspects of digital marketing planning, and the latest digital marketing models, the book aims to provide a roadmap for a digital marketing journey. As such, its structure maps against the development of a digital marketing plan and concludes with a ready-made digital marketing plan template to download and adapt. In addition to this, the content is supported by case examples from real-world organizations, and a number of features throughout the chapters: Smartphone sixty seconds features in every chapter, to evaluate influencers in relation to the topic covered. Digital tool boxes introduce professional tools (for example how Google shares its aggregate data to inform marketers about shopping insights, trends and benchmarks Ethical insights provide a reflective and challenging look at social issues and the negative sides to marketing. The book is complemented by online resources for both instructors and students, these include PowerPoint slides, an instructor’s guide, exercises and activities relating to each chapter, digital marketing planning documents, digital marketing model templates, quizzes, annotated recommended video links, links to free online tools and SAGE journal article recommendations. Suitable for digital and e-marketing courses on marketing and advertising degrees as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Digital Marketing: Strategy, Planning & Disruption
by Annmarie HanlonYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.
Digital Marketing: Strategy, Planning & Disruption
by Annmarie HanlonYour complete and accessible guide to all aspects of digital marketing, from tools and channels to strategy, planning and marketing management. This fully updated third edition explores the application of AI in marketing, how digital disruption leads to transformation, and the Metaverse and its different realities. It also highlights the UN Sustainable Development Goals in each chapter and how these apply to marketing. With an excellent blend of theory, research, practice and application, key features include: • New case studies from a range of global organizations from 20 countries, including Back Market, Spotify and Nykaa. • A new running case study throughout the book which looks at Uber. • Ethical Insights which highlight responsible marketing and support PRME. • Professional Skills which address employability. • Discover More and Digital Tools text boxes. • Activities, exercises and Smartphone Sixty Seconds® icebreakers which help students apply their understanding of each chapter. Essential reading for all students and practitioners of digital marketing.
Digital Marketing: Tools, Techniques and Best Practices for Graduate Students and Managers (Springer Texts in Business and Economics)
by Klaus Solberg SöilenThis textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the digital landscape following the structure of market segmentation, B2C, B2B applications, as a starting point, of digital marketing. It then takes the readers through the customer journey, use of social media, and the rising importance of video-based communication. Given this background, students will learn the organization, technical skills and project management needed for digital marketing, including online public relations, communications, and internet branding. An extensive summary of strategies necessary to work with digital marketing in a longer perspective is also provided.
Digital Maturity in Hospitals: Strategies, Frameworks, and Global Case Studies to Shape Future Healthcare
by Armin Scheuer Jörg StudzinskiThis book serves as a comprehensive guide for hospitals embarking on a digital maturity journey, offering actionable insights, best practices, and lessons learned from healthcare leaders worldwide. It brings together contributions from over 50 world-renowned digital health experts, providing hospitals with the tools and strategies needed to successfully drive digital transformation to benefit both healthcare workers and patients. Covering a broad range of topics, the chapters delve into critical dimensions of hospital digitalization, including digital maturity models, IT capability, interoperability, governance, patient-centered care, and advanced data analytics. Readers will find real-world case studies showcasing hospitals and governmental initiatives that have achieved externally validated success in their digital transformation efforts. As emphasized in the Foreword written by the President of the International Diabetes Federation, the book highlights the impact of digital maturity on patient care and explores forward-looking trends that will shape the future of healthcare digitalization, such as green IT, ethical considerations, social determinants of health, and workforce development. Whether you are a healthcare leader, policy maker, or practitioner, this book offers valuable guidance and strategic insights to help you navigate your organization’s digital maturity journey and drive excellence in healthcare delivery.
Digital Mavericks: A Guide to Web3, NFTS, and Becoming the Main Character of the Next Internet Revolution
by Debbie SoonBuild a new life and career while shaping our digital future with NFTs and blockchain technology In Digital Mavericks: A Guide to Web3, NFTs, and Becoming the Main Character in the Next Internet Revolution, founder, NFT collector, and tech entrepreneur Debbie Soon delivers an exciting and eye-opening exploration of the seismic changes and tremendous opportunities that can be found at the intersection of creativity and technology. You’ll learn about how blockchain technology and non-fungible tokens (NFTs) are challenging the way we think about our careers and discover inspirational stories behind the personal triumphs and challenges experienced by successful artists, entrepreneurs, and technologists. This book is a career guide for the new age of the Internet, a world being reshaped by blockchain technology. Despite the countless fortunes Web3 has already created, it remains a space subject to both criticism and skepticism. Digital Mavericks is an easy-to-follow roadmap for those eager to play a part in shaping the future of our increasingly digital world. You’ll also find: In-depth interviews and stories from movers and shakers in the space such as entrepreneur Randi Zuckerberg, digital art collector Cozomo de Medici, AI artist Claire Silver, technologist Jesse Pollak, and many more. An explanation of the evolution of the Internet, the basics of how Web3 works and is being used today, and its historical significance at this moment in time. A step-by-step guide on how best to enter and navigate the Web3 space, from understanding and transferring your skillset to finding your community and staying level-headed through the noise. Predictions for the future and how we can best prepare ourselves for the impact of regulatory changes and generative AI on blockchain adoption. An inspiring and insightful take on the Wild West of Web3, Digital Mavericks will prove invaluable for anyone interested in understanding the biggest technological revolution of our generation and how we can all work together in transforming the way we interact, transact, and collaborate with one another.
Digital Media Distribution: Portals, Platforms, Pipelines (Critical Cultural Communication)
by Timothy Havens Courtney Brannon Donoghue Paul McDonaldA deep dive into the new era of digital content production and distributionIn the twenty-first century, the platforms that both create and host content have become nearly as important as media itself. Companies such as Netflix, Spotify, and YouTube have attained a massive hold on the public imagination and have become an almost ineluctable part of people’s everyday lives. While the workings of media distribution had until very recently remained inconsequential to the average consumer, the recent popularization of various online platforms has made the question of distribution immediate to everyone. Digital Media Distribution: Portals, Platforms, Pipelines provides a timely examination of the multifaceted distribution landscape in a moment of transformation and conceptualizes media distribution as a complex site of power, privilege, and gatekeeping. These tensions have local, national, and global consequences on the autonomy of creative workers, as well as on how we gain access to, engage with, and understand cultural products. Drawing on original research into distribution practices in industries as diverse as television, film, videogames, literature, and adult entertainment, each chapter explores how digitization has changed media distribution and its broader economic, industrial, social, and cultural implications.Bringing together experts from around the world and across the media industries, Digital Media Distribution: Portals, Platforms, Pipelines presents a vast array of critical approaches and illustrative case studies for understanding the factors that have an impact on the way media travels and moves throughout our digital lives.
Digital Media Law: A Practical Guide for the Media and Entertainment Industries
by Christopher S. ReedDigital Media Law offers a practical guide to the law of media and communication, focusing on digital channels, models, and technologies. It draws together the aspects of media law that are most critical for those engaged in the production and distribution of digital media, from traditional broadcasters and internet-based services to major internet platforms. As an expert scholar and educator in media law, Christopher S. Reed brings considerable experience as an in-house lawyer for a U.S.-based media company with extensive news, sports, and entertainment operations. This blend of practical and scholarly insight delivers a textbook which packs foundational principles and concepts into the context of the digital environment, focusing on how those doctrines are applied in the face of rapidly evolving newsgathering, production, and distribution technologies. Key features include: "In the News" sections that tie the legal principles to real-world events or situations An integrated fictional case study of a media enterprise Insights into digital media policy. This accessible textbook is the ideal companion for advanced undergraduate and graduate students as well as practitioners interested in law, journalism, and media studies.
Digital Media Production for Beginners
by Julia V. GriffeyWritten for the non-specialist media producer, this book offers a practical and engaging guide to basic digital media production using modern equipment and software.As media production tools and software become more pervasive and traditional media jobs scarcer, today’s media professionals are now expected to be content creators across multiple forms of media, often working with little more equipment than a smartphone. In this accessible manual, Griffey explains how well-crafted media can help sell products, bolster subscriptions, and influence public opinion—and how to go about crafting it in a landscape of high-speed social media consumption. Topics covered include the basics of photography, film, video, and audio production, as well as animation and building websites. Readers will learn not just how to shoot or record content, but also how to edit, compress, and share it, considering the most appropriate file types, equipment, software, and platforms to use for each scenario. After reading this book, students will understand best practices associated with almost every area of media production and possess the essential skills to get the job done.This book is an essential companion for students in communication disciplines, including PR, advertising, journalism, and marketing, looking for a solid grounding in digital media production to prepare them for the competitive job market.
Digital Media Sport: Technology, Power and Culture in the Network Society (Routledge Research in Cultural and Media Studies #51)
by Brett Hutchins and David RoweLive broadband streaming of the 2008 Beijing Olympics accounted for 2,200 of the estimated 3,600 total hours shown by the American NBC-Universal networks. At the 2012 London Olympics, unprecedented multi-platforming embraced online, mobile devices, game consoles and broadcast television, with the BBC providing 2,500 hours of live coverage, including every competitive event, much in high definition and some in 3D. The BBC also had 12 million requests for video on mobile phones and 9.2 million browsers on its mobile Olympics website and app. This pattern will only intensify at future sport mega events like the 2014 FIFA World Cup and 2016 Summer Olympics, both of which will take place in Brazil. Increasingly, when people talk of the screen that delivers footage of their favorite professional sport, they are describing desktop, laptop, and tablet computer screens as well as television and mobile handsets. Digital Media Sport analyzes the intersecting issues of technological change, market power, and cultural practices that shape the contemporary global sports media landscape. The complexity of these related issues demands an interdisciplinary approach that is adopted here in a series of thematically-organized essays by international scholars working in media studies, Internet studies, sociology, cultural studies, and sport studies. .
Digital Media and Innovation: Management and Design Strategies in Communication (Media Management and Economics Series)
by Richard A. GershonThis fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommunications, and information technology companies.The book takes an in-depth look at how smart, creative companies have transformed today's digital economy by introducing unique and highly differentiated products and services. This edition provides a detailed overview of intelligent networks and analyzes disruptive business models and processes from companies involved in social media, artificial intelligence, the metaverse, smart cities, and robotics among other emerging areas. From Apple to Zoom, this book considers some of the key people, companies, and strategies that have transformed the communication industries. Exploring the power of good ideas, this book goes inside the creative edge and looks at what makes such companies successful over time.Digital Media and Innovation is suited to advanced undergraduate and graduate courses in media management, media industries, communication technology, and business management and innovation, and provides up-to-date research for media and business professionals.
Digital Media and Risk Culture in China’s Financial Markets (Routledge Research in Digital Media and Culture in Asia)
by Zhifei MaoThis book analyzes the risk cultures in China that have emerged from the entanglement of new communication technologies and financial markets, examining the role that digital media play in Asian modernity and offering an alternative narrative to that of the West. The book illustrates the impact of exclusively Chinese digital media on power dynamics within risk definition, arguing that information and communication technologies (ICTs) empower individuals, enabling them to compete with an expert-oriented risk culture controlled by Government- and banker-led media outlets. With struggles, competitions, compromises, and confrontations, major communicators in financial world are collectively producing risk cultures based on interpersonal relations instead of contractual obligations, in which insider information is valued over professional analysis. Meanwhile, investors are trapped in a risk culture paradox that they themselves have produced, as they attempt to take advantage of other actors’ uncertainties and eventually produce risks for the entire market.
Digital Mindsets: The Analysis of a Multidimensional Construct (Zukunftsfähige Unternehmensführung in Forschung und Praxis)
by Ricarda RauchDigital technologies change employees' working environments, methods and behaviours profoundly and are challenging employees' very personal beliefs, attitudes and identities. Digital mindsets provide insight into an individual's beliefs, attitudes and assumptions related to digitalisation. Strongly influencing employee behaviour, they play a major role in an organisation’s digital transformation. Building on research on mindsets, cognition and digitalisation, Ricarda Rauch analyses digital mindsets both conceptionally and empirically. Within one qualitative and two quantitative studies, she explores the personal meaning of digitalisation and derives four central digital mindsets. Her research helps to better understand the extent to which digitalisation impacts employees, explains their subsequent behaviour, and proposes beneficial employee development measures. The thesis reveals relevant implications for organisational researchers, HR practicioners and management alike.
Digital Minimalism: Choosing a Focused Life in a Noisy World
by Cal Newport<P><P>Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. <P><P>In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. <P><P>Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. <P><P>Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. <P><P>Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. <P><P>Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.
Digital Museums in the Global South: A Framework for Sustainable and Culturally Appropriate Digital Transformation
by Emma DuesterThis book focuses on digital museums in the context of Vietnam and contributes to global discussions on the development of digital museum offerings needed to meet audience demands, requirements for sustainable digitisation methods for cultural heritage, demands for the development of intellectual property protection for the digital environment, and shows ways for national governments to support digital museums.Duester provides insight into museums in part of the Global South, where infrastructure funding and technical and human resource constraints impact the take-up and display of digital content. With on-the-ground research from three Vietnamese museums, Duester argues for a museum framework that is sustainable, ethical, and culturally appropriate. The Vietnamese government’s strategy for digitalisation of culture, heritage, and museums is assessed, and the book includes a list of recommendations on sustainable digitisation methods, intellectual property protection measures for the digital environment, management, phygital business models, and new digital revenue streams.The volume will benefit scholars involved in the cultural and creative industries, as well as museum professionals and cultural policymakers who will value the book’s assessment of international standards, treaties, and conventions on copyright law and how they apply to museums, as well as the recommendations listed above.