- Table View
- List View
Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness (Routledge Studies in Marketing)
by Domen BajdeThis book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership? How do digital things come to be unique? The author undertakes this journey by drawing on consumption research, sociological, philosophical and law literature, and by paying close attention to what NFT consumers and industry insiders have to say about digital ownership.This book comprises three parts exploring three overarching ideas: (1) that the NFT experiment helps shake up entrenched assumptions about ownership, thus opening new avenues for thinking and exploring digital ownership and its role in society; (2) that ownership is not just a bundle of legal rights or a social-technical arrangement, but also a powerful force in, and outcome of, how we imagine society and the future; (3) that the NFT experiment invites us to more closely examine the relation between digital ownership and uniqueness and offers valuable insights into contemporary society of singularities.While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.
Digital Painting and Rendering for Theatrical Design: Using Digital Tools to Create Scenic, Costume, and Media Renderings
by Jen GilletteDigital Painting and Rendering for Theatrical Design explores the tools and techniques for creating dazzling, atmospheric, and evocative digitally painted renderings for scenic, costume, and projection/integrated media design. By focusing on technique rather than the structure of a particular software, this book trains theatrical designers to think and paint digitally, regardless of the software or hardware they choose. The text begins with the construction of the artist’s physical and digital workspace, then delves into an explanation of tool functionality, technique-building exercises, and examples from professional theatrical designers to help contextualize the concepts presented. Each chapter gradually progresses in complexity through skill-building exercises and advanced tool functionality, covering concepts like brush construction, various forms of masking, and layer interaction. The book explores various methods of constructing a digital rendering, including producing digital paintings that look like traditional media and photo bashing – the practice of using extant photographs to create a collaged image. Concepts are contextualized throughout the text using illustrations, quotes, and interviews with working professional designers. This beautifully illustrated guide is written for professional theatrical artists, students of theatrical design, and other visual artists looking to broaden their digital painting skillset.
Digital Participation and Collaboration in Architectural Design
by Richard LaingThe emergence of new digital and visualisation technologies in recent years has led to rapid changes in the field of architecture. Current drives to incorporate building information modelling as a part of architectural design are giving way to the increased use of IT and visualisation in architectural design, user participation and group collaboration. As digital methods become more mainstream, Digital Participation and Collaboration in Architectural Design provides an accessible and engaging introduction to this emerging subject. Supported by selected examples from research and practice, the book offers an overview of theories, techniques and approaches which readers can apply in their own work. In doing so, it shows how these techniques can influence communication, debate and understanding and encourages readers to see familiar buildings from original and unusual perspectives. An ideal starting point for anyone interested in the application of digital techniques, the book will help students and professionals in architectural design and digital architecture to understand and embrace new technologies.
Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective (Springer Series in Media Industries)
by Petr Szczepanik Pavel Zahrádka Jakub Macek Paul StepanThis is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Digital Personal Branding: Über den Mut, sichtbar zu sein. Ein Guide für Menschen und Unternehmen.
by Marina ZayatsDas Buch zeigt anwendungsnah, warum Digital Personal Branding ein unerlässliches Werkzeug für die Karriere ist und warum auch Unternehmen die Digital Personal Brand ihrer Mitarbeiter fördern sollten. Die Autorin erklärt entlang einer Personal-Branding-Roadmap, wie man seine Positionierung erarbeitet und diese anschließend durch vielfältige Möglichkeiten sichtbar macht. Anstatt einer reinen Selbstdarstellung liegt der Fokus jedoch immer auf dem eigenen Wertbeitrag.Im zweiten Teil des Buches geht es darum, wie Unternehmen davon profitieren, wenn sie ihre Mitarbeiter beim Aufbauen ihrer Digital Personal Brand unterstützen. Sei es im Vertrieb (Social Selling), Recruiting, in der Unternehmenskommunikation oder im Rahmen von Change-Projekten (Corporate Influencership).Experten aus der Praxis geben in kurzen Gastbeiträgen und Interviews einen Einblick in ihre Erfahrungen und stellen praxisnahe Übungen und Tipps vor. Für CEO’s, Gründer, Selbstständige ebenso wie für Angestellte ein geeigneter Leitfaden, um die Chancen der eigenen Personal Brand zu erkennen und zu nutzen.
Digital Platforms and Transformation of Healthcare Organizations: Integrating Digital Platforms with Advanced IT Systems and Work Transformation
by Rajiv KapurCOVID-19 accelerated healthcare’s transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation. In addition to HCOs, this transition was adopted by other participants in the healthcare ecosystem, such as independent digital health platform (DHP) vendors, self-insured employers, drug chains/pharmacy benefit managers, and insurance companies. It was not long before independent DHPs, payers, and self-insured employers realized the value of digital technology, so they increased their commitment towards this transition. The goal of this book is to help HCOs understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led and supported by senior management. Equally important is the cultural transformation of HCOs towards successful change management, which requires an evolutionary approach to continuous process improvements of increasing scope and complexity. Next, HCOs must generate a comprehensive digital transformation roadmap that aligns with their strategic plan for enhancing clinical and related capabilities while improving patient engagement. To accomplish their digital transformation, HCO management and key stakeholders must comprehend and meet prerequisite requirements for: digital health platforms, advanced information technology, and work transformation methodologies. DHPs, and associated hardware and software complements, form the foundation of digital health technologies prevalent in modern-day healthcare and have gained increasing importance since COVID-19. Advanced information technology includes concepts vital to healthcare transformation such as EHRs, interoperability, big data, artificial intelligence, natural language processing, data security, and privacy. Lastly, work transformation methodologies address work redesign that incorporates different levels of process improvements and phases of digital transformation, lean/six sigma, agile methodologies, and human factors engineering to ensure well-designed interfaces for care providers and patients. The overarching goal of this book is to provide a roadmap for US healthcare towards an organized digital transformation which will lead to improved outcomes, reduced costs, and improved patient satisfaction.
Digital Platforms: An Introduction
by Feng Zhu Michael W. Toffel Chiara FarronatoIndustry and Background Note
Digital Pricing Strategy: Capturing Value from Digital Innovations
by Stephan M. Liozu and Andreas HinterhuberDigital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Digital Pricing: A Guide to Strategic Pricing for the Digital Economy (Management for Professionals)
by Frank FrohmannThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
Digital Privacy, Terrorism and Law Enforcement: The UK's Response to Terrorist Communication (Routledge Research in Terrorism and the Law)
by Simon Hale-RossThis book examines the UK’s response to terrorist communication. Its principle question asks, has individual privacy and collective security been successfully managed and balanced? The author begins by assessing several technologically-based problems facing British law enforcement agencies, including use of the Internet; the existence of ‘darknet’; untraceable Internet telephone calls and messages; smart encrypted device direct messaging applications; and commercially available encryption software. These problems are then related to the traceability and typecasting of potential terrorists, showing that law enforcement agencies are searching for needles in the ever-expanding haystacks. To this end, the book examines the bulk powers of digital surveillance introduced by the Investigatory Powers Act 2016. The book then moves on to assess whether these new powers and the new legislative safeguards introduced are compatible with international human rights standards. The author creates a ‘digital rights criterion’ from which to challenge the bulk surveillance powers against human rights norms. Lord Carlile of Berriew CBE QC in recommending this book notes this particular legal advancement, commenting that rightly so the author concludes the UK has fairly balanced individual privacy with collective security. The book further analyses the potential impact on intelligence exchange between the EU and the UK, following Brexit. Using the US as a case study, the book shows that UK laws must remain within the ambit of EU law and the Court of Justice of the European Union's (CJEU's) jurisprudence, to maintain the effectiveness of the exchange. It addresses the topics with regard to terrorism and counterterrorism methods and will be of interest to researchers, academics, professionals, and students researching counterterrorism and digital electronic communications, international human rights, data protection, and international intelligence exchange.
Digital Privacy: Theory, Technologies, and Practices
by Sabrina De Capitani di Vimercati Alessandro Acquisti Stefanos Gritzalis Costas LambrinoudakisDuring recent years, a continuously increasing amount of personal data has been made available through different websites around the world. Although the availability of personal information has created several advantages, it can be easily misused and may lead to violations of privacy. With growing interest in this area, Digital Privacy: Theory, Technologies, and Practices addresses this timely issue, providing information on state-of-the-art technologies, best practices, and research results, as well as legal, regulatory, and ethical issues. This book features contributions from experts in academia, industry, and government.
Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems: First International Conference on Digital Product Management, ICDPM 2024, Gothenburg, Sweden, June 12, 2024, Proceedings (Lecture Notes in Business Information Processing #528)
by Andreas Helferich Dimitri Petrik Andrey SaltanThis book constitutes the proceedings of the First International Conference on Digital Product Management, ICDPM 2024, which took place in Gothenburg, Sweden, on June 12, 2024. This year’s theme was “Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems”. The 6 full papers and 1 short paper included in these proceedings were carefully reviewed and selected from 19 submissions. They deal with data-driven startups and the agility required in processes and strategies for data-centric business models that differ from traditional software business models.
Digital Product Management: Frameworks – Tools – Cases
by Sascha HoffmannThe book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students."The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de"The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO KleinanzeigenFrom the content: Introduction to Digital Product Management · User-Centered Product Visions · Product Discovery · Validation of Product Ideas in the Market · Alignment – How to Achieve Good Coordination · Impact-Oriented Product Management with OKR · Product Delivery · Lateral Leadership in Product Management · Product Owner and Scrum Master · Understanding User Experience · Data Analytics · Growth – The Matter of Growth · Holistic Understanding of Product Management · The Agile Transformation of Hanseatic Bank
Digital Product Management: Managing Product Development, Launch and Support
by Boon Kee LeeFocusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
Digital Product Management: Strategic Planning and Market Opportunity
by Boon Kee LeeThis book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.
Digital Progress and Trends Report 2023: A Ten-year Retrospective
by The World BankDigitalization is the transformational opportunity of our time. The digital sector has become a powerhouse of innovation, economic growth, and job creation. Value added in the IT services sector grew at 8 percent annually during 2000†“22, nearly twice as fast as the global economy. Employment growth in IT services reached 7 percent annually, six times higher than total employment growth. The diffusion and adoption of digital technologies are just as critical as their invention. Digital uptake has accelerated since the COVID-19 pandemic, with 1.5 billion new internet users added from 2018 to 2022. The share of firms investing in digital solutions around the world has more than doubled from 2020 to 2022. Low-income countries, vulnerable populations, and small firms, however, have been falling behind, while transformative digital innovations such as artificial intelligence (AI) have been accelerating in higher-income countries. Although more than 90 percent of the population in high-income countries was online in 2022, only one in four people in low-income countries used the internet, and the speed of their connection was typically only a small fraction of that in wealthier countries. As businesses in technologically advanced countries integrate generative AI into their products and services, less than half of the businesses in many low- and middle-income countries have an internet connection. The growing digital divide is exacerbating the poverty and productivity gaps between richer and poorer economies. The Digital Progress and Trends Report series will track global digitalization progress and highlight policy trends, debates, and implications for low- and middle-income countries. The series adds to the global efforts to study the progress and trends of digitalization in two main ways: · By compiling, curating, and analyzing data from diverse sources to present a comprehensive picture of digitalization in low- and middle-income countries, including in-depth analyses on understudied topics. · By developing insights on policy opportunities, challenges, and debates and reflecting the perspectives of various stakeholders and the World Bank’s operational experiences. This report, the first in the series, aims to inform evidence-based policy making and motivate action among internal and external audiences and stakeholders. The report will bring global attention to high-performing countries that have valuable experience to share as well as to areas where efforts will need to be redoubled.
Digital Project Practice for Banking and FinTech
by Tobias EndressNew technology and changes in the regulatory framework have had a significant impact; various new players have emerged, and new business models have evolved. API-based ecosystems have become the new normal and collaboration in the financial and banking industry has reached new levels. Digital Project Practice for Banking and FinTech focuses on technology changes in the financial industry and their implications for business practice.A combination of practical experience in the field as well as academic research, the book explores a wide range of topics in the multifaceted landscape of FinTech. It examines the industry’s various dimensions, implications, and potential based on academic research and practice. From project management in the digital era to the regulation and supervision of FinTech companies, the book delves into distinct aspects of this dynamic field, offering valuable insights and practical knowledge. It provides an in-depth overview of various unfolding developments and how to deal with and benefit from them.The book begins by exploring the unique challenges and opportunities project management presents in the digital era. It examines the evolving role of project management and provides strategies for effectively navigating the complexities of digital transformation initiatives. The book then covers such topics as: Financial Technology Canvas, a powerful tool for facilitating effective communication within fintech teams Process automation implementation in the financial sector and related benefits, challenges, and best practices to drive operational efficiency and enhance customer experiences Robotic process automation in financial institutions Cyptoeconomics and its potential implications for the diffusion of payment technologies The efficiency and risk factors associated with digital disruption in the banking sector. At its core, this book is about real-world practice in the digital banking industry. It is a source of different perspectives and diverse experiences from the global financial and banking industry..
Digital Project Practice for New Work and Industry 4.0
by Tobias EndressNew Work and Industry 4.0 have matured and this book takes a practical, experience-based approach to project management in these areas. It introduces methods and covers the practical aspects. It critically examines existing approaches and practices and shows their limitations. The book covers appropriate methods as well as human and social aspects. It contributes to the ongoing discussion of business practices and methods. It also aims to stimulate dialogue in the professional community. Digital Project Practice for New Work and Industry 4.0 begins by introducing basic concepts in the context of Industry 4.0 and discussing how they might influence organizational communication and impact the work environment. After examining the possibilities and challenges of remote work and collaboration in distributed teams all over the world, the book looks at a company's fundamental changes related to New Work from a practical business perspective as well as legal and ethical perspectives. It reviews the case of the VW emission scandal and recommends ways to improve corporate culture. Legal issues include New Work and hybrid forms of collaboration as well as liability for automated decisions (i.e., the potential need for an ‘electronic person’). Other implications for the workplace include how: Industry 4.0 might influence the potential demand for "Digital Unions" Industry 4.0, and lean production, and their applications can change industrial practices Open Banking presents new approaches and new business models Work structures and systems can empower employees’ work self-management This book also looks at how New Work effects individual workers. It addresses digital stress, introduces strategies for coping with it, and discusses related topics. It also explores the benefits of meditation and the economics of mind, body, and spirit. In essence, this book cover appropriate methods along with human and social factors. It also covers practice, different perspectives, and various experiences from all around the globe. Contributing to the ongoing discussion on business practices and methods, this book will nourish and stimulate dialogue in the professional community.
Digital Public Employment Services in Action
by Didier Demazière, Ray Griffin, Janine Leschke and Magnus Paulsen HansenThis book offers a comprehensive exploration of the ongoing digital transformation of public employment services (PES) – the most radical remaking of the welfare state in a generation. As PES shift from analogue to fully digitised services, this volume bridges the gap between technology, policy and frontline service provision. It provides a well-rounded analysis of the practical opportunities and challenges posed by digital welfare, reconnecting and reconciling technical possibilities and political ambitions with what is socially necessary as welfare systems undergo radical change.
Digital Public Relations and Marketing Communication Trends in Africa (Routledge New Directions in PR & Communication Research)
by Brandi Watkins Anne W. NjathiThe uptake of digital media platforms necessitates the need to understand how digital cultures of consumers and brands are unfolding. Despite the increase in usage and adoption of the internet in Africa, there is limited information about digital marketing trends on the continent. This book is among the first to present an edited collection of chapters on digital and influencer marketing authored by many who are either from or have close ties to Africa.This book showcases digital marketing trends in Africa that are burgeoning at the same speed as the uptake of technology in the continent. With this in mind, the contributors seek to interrogate digital marketing trends in two stages: the status of digital marketing on the African continent, including cases from Nigeria, Egypt, Uganda and Kenya, and an analysis of the rise of influencer marketing, including cases from Nigeria and Uganda. This book will explore factors driving the increase in digital media platforms in Africa as well as an analysis of the implications of the growth in digital marketing, using various theoretical and methodological underpinnings to probe trends.Digital Public Relations and Marketing Communication Trends in Africa provides significant implications for marketing scholars and researchers and will be relevant to those looking to understand the opportunities and challenges ahead.
Digital Quality Management in Construction
by Paul MarsdenMuch has been written about Building Information Modelling (BIM) driving collaboration and innovation, but how will future quality managers and engineers develop digital capabilities in augmented and video realities, with business intelligence platforms, robots, new materials, artificial intelligence, blockchains, drones, laser scanning, data trusts, 3D printing and many other types of technological advances in construction? These emerging technologies are potential game changers that require new skills and processes. Digital Quality Management in Construction is the first ‘how to’ book on harnessing novel disruptive technology in construction quality management. The book takes a tour of the new technologies and relates them to the management of quality, but also sets out a road map to build on proven lean construction techniques and embed technologically based processes to raise quality professionals’ digital capabilities. With the mountain of data being generated, quality managers need to unlock its value to drive the quality of construction in the twenty-first century, and this book will help them do that and allow those working in construction Quality Management to survive and thrive, creating higher quality levels and less waste. This book is essential reading for quality managers, project managers and all professionals in the Architecture, Engineering and Construction industry (AEC). Students interested in new and disruptive technologies will also learn a great deal from reading this book, written by a professional quality manager with nearly thirty years’ experience in both the public and private sectors.
Digital Readiness Assessment: Ein Maturity Model für Schweizer Gesundheitsdienstleistende (Forschungsreihe PHW)
by Stefanie RossiDie Digitalisierung verändert das Gesundheitswesen rasant und schafft neue Chancen. Doch gerade für kleine und mittelgroße Gesundheitsdienstleistende ist es oft schwierig, den eigenen digitalen Reifegrad zu erfassen und zielgerichtet weiterzuentwickeln. Hier setzt das Digital Readiness Assessment an – ein speziell entwickeltes Modell, das Gesundheitsdienstleistende dabei unterstützt, ihre digitale Reife systematisch zu bewerten, Fortschritte sichtbar zu machen und die Digitalisierung gezielt voranzutreiben. Ziel ist eine auf Patientinnen und Patienten ausgerichtete, zukunftssichere Gesundheitsversorgung, die Effizienz und Qualität optimal vereint. Das Digital Readiness Assessment hilft dabei, den digitalen Wandel aktiv zu gestalten, Potenziale zu erkennen und Gesundheitsdienstleistende erfolgreich für die Zukunft aufzustellen.
Digital Rebellion: The Birth of the Cyber Left
by Todd WolfsonDigital Rebellion examines the impact of new media and communication technologies on the spatial, strategic, and organizational fabric of social movements. Todd Wolfson begins with the rise of the Zapatistas in the mid-1990s, and how aspects of the movement--network organizational structure, participatory democratic governance, and the use of communication tools as a binding agent--became essential parts of Indymedia and all Cyber Left organizations. From there he uses oral interviews and other rich ethnographic data to chart the media-based think tanks and experiments that continued the Cyber Left's evolution through the Independent Media Center's birth around the 1999 WTO protests in Seattle. After examining the historical antecedents and rise of the global Indymedia network, Wolfson melds virtual and traditional ethnographic practice to explore the Cyber Left's cultural logic, mapping the social, spatial and communicative structure of the Indymedia network and detailing its operations on the local, national and global level. He also looks at the participatory democracy that governs global social movements and the ways the movement's twin ideologies, democracy and decentralization, have come into tension, and how what he calls the switchboard of struggle conducts stories of shared struggle from the hyper-local and dispersed worldwide. As Wolfson shows, understanding the intersection of Indymedia and the Global Social Justice Movement illuminates their foundational role in the Occupy struggle, Arab Spring uprising, and the other emergent movements that have in recent years re-energized radical politics.
Digital Rebirth: How Smart Companies Recreate Themselves in the Digital Era
by Marius Leibold Sven C. VoelpelDigital Rebirth transcends digital transformation. It involves a revolutionary reinventing of the purpose, nature and processes of a company, with accompanying digital business and technological platforms. This book presents a clear framework for practical digital rebirth of companies, contrasting it to prevalent "digital transformation" approaches. Aimed at large and medium-sized companies, as well as their subcontractors and service providers, but also at budding entrepreneurs, it should be read and used by company boards, executives, managers, startup leaders and business consultants.. - In every section of the book you will find proven concepts of Digital Rebirth, digital reinvention, collaborative digital practices, combinatorial technologies, digital platforms, digital ecosystems and pointers how to move from obsolete mindsets and left-over baggage to reinvented digitalization minds and processes. - It shows clearly how some major companies have digitally rebirthed themselves - or are in the process of it - to be or to become a leading player in the digital economy. - Company (and industry) illustrations are accompanied by descriptions of Digital Rebirth approaches, methodologies and practical tools. - The book's content is ideal for use in company workshops and executive sessions, as well as business leadership mindset sessions, and has been validated in such activities by the authors, including boards of highly renowned companies on all continents. - At the end of the book, the unique approach of Digital Rebirth is condensed into a framework of five digital drivers, to assist in the right activities for purposeful and successful company rebirth. The concept of Digital Rebirth shows clearly that, in the light of recent developments like Internet of Things, Artificial Intelligence, Industry 4.0 and Cloud-based Services, well-established traditional industry and competitive models are not any longer satisfactory to understanding and dealing with digital realities.
Digital Rebirth: Wie sich intelligente Unternehmen neu erfinden
by Marius Leibold Sven C. VoelpelDie digitale Transformation wird in vielen Fällen nicht ausreichen, um die Herausforderungen der Zukunft zu bewältigen. Digital Rebirth ist mehr, es bedeutet eine Neukonzeption der Ziele, Leistungen, Kultur und Prozesse eines Unternehmens, inklusive der technologischen Plattform. Dieses Buch präsentiert praktische Rahmenbedingungen für den Digital Rebirth. Es richtet sich an etablierte große und mittlere Unternehmen, an deren Zulieferer und Dienstleister ebenso wie an jüngere Unternehmen und Startups. Und damit an Vorstände und Eigentümer, Führungskräfte, Unternehmensgründer und Consultants. - In jedem Kapitel beschreibt es bewährte Konzepte des Digital Rebirth, von der digitalen Neuausrichtung über digitale Plattformen und Ökosysteme bis zu Hinweisen, wie man von überkommenen Auffassungen zu neuartigen Denkweisen kommt und sich von unternehmerischem Ballast und alten Prozessen befreit. - Es zeigt deutlich, wie bekannte Unternehmen den Rebirth bereits gemeistert haben - oder gerade dabei sind, sich zu einem der Spielmacher der digitalen Wirtschaft zu entwickeln. - Darstellungen für Unternehmen und Branchen werden unterstützt durch Beschreibungen der Ansätze, Methoden und praktische Tools. - Der Inhalt des Buchs dient als Grundlage für Workshops, Management-Meetings sowie Führungskräfte-Brainstormings, wie sie von den Autoren bereits erfolgreich durchgeführt wurden. - Am Ende des Buchs wird der Ansatz des Digital Rebirth zu einem Set von fünf digitalen Treibern zusammengefasst, als Tools für eine zielgerichtete und erfolgreiche Unternehmensneuausrichtung. Das Konzept des Digital Rebirth zeigt deutlich, dass etablierte Business- und Wettbewerbsmodelle unter dem Aspekt des Internet der Dinge, künstlicher Intelligenz, Industrie 4.0 und cloudbasierten Diensten nicht mehr ausreichen, die digitale Welt abzubilden und zu verstehen. Inhalt Digital Rebirth. Weil Digitale Transformation und Roadmaps nicht ausreichend sind Was Digitalisierung wirklich bedeutet. Trends, Konsequenzen, Mythen Was Digitalisierung von uns verlangt. Neue Denkweisen, richtige Fragestellungen Das Kernkonzept des Digital Rebirth. Der Aufbau digitaler Unternehmensplattformen Horizontaler Digital Rebirth. Unternehmens-Ökosysteme gestalten und pflegen Vertikaler Digital Rebirth. Die Nutzung cloudbasierter Dienste Prozesse, Menschen, Qualifikationen. Die Fähigkeiten zum Digital Rebirth entwickeln Digital Leadership. Die Neuausrichtung von Unternehmen Das Werkzeug. Fünf Treiber für erfolgreichen Digital Rebirth Fazit. Digital Rebirth als entscheidender Impulsgeber für Unternehmen "Eine zeitgemäße Orientierungshilfe für Manager und Berater in praktisch jeder Branche." ? Prof. Dr. Thomas Bauer