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Digital Mindsets: The Analysis of a Multidimensional Construct (Zukunftsfähige Unternehmensführung in Forschung und Praxis)
by Ricarda RauchDigital technologies change employees' working environments, methods and behaviours profoundly and are challenging employees' very personal beliefs, attitudes and identities. Digital mindsets provide insight into an individual's beliefs, attitudes and assumptions related to digitalisation. Strongly influencing employee behaviour, they play a major role in an organisation’s digital transformation. Building on research on mindsets, cognition and digitalisation, Ricarda Rauch analyses digital mindsets both conceptionally and empirically. Within one qualitative and two quantitative studies, she explores the personal meaning of digitalisation and derives four central digital mindsets. Her research helps to better understand the extent to which digitalisation impacts employees, explains their subsequent behaviour, and proposes beneficial employee development measures. The thesis reveals relevant implications for organisational researchers, HR practicioners and management alike.
Digital Minimalism: Choosing a Focused Life in a Noisy World
by Cal Newport<P><P>Minimalism is the art of knowing how much is just enough. Digital minimalism applies this idea to our personal technology. It's the key to living a focused life in an increasingly noisy world. <P><P>In this timely and enlightening book, the bestselling author of Deep Work introduces a philosophy for technology use that has already improved countless lives. <P><P>Digital minimalists are all around us. They're the calm, happy people who can hold long conversations without furtive glances at their phones. They can get lost in a good book, a woodworking project, or a leisurely morning run. They can have fun with friends and family without the obsessive urge to document the experience. They stay informed about the news of the day, but don't feel overwhelmed by it. They don't experience "fear of missing out" because they already know which activities provide them meaning and satisfaction. <P><P>Now, Newport gives us a name for this quiet movement, and makes a persuasive case for its urgency in our tech-saturated world. Common sense tips, like turning off notifications, or occasional rituals like observing a digital sabbath, don't go far enough in helping us take back control of our technological lives, and attempts to unplug completely are complicated by the demands of family, friends and work. What we need instead is a thoughtful method to decide what tools to use, for what purposes, and under what conditions. <P><P>Drawing on a diverse array of real-life examples, from Amish farmers to harried parents to Silicon Valley programmers, Newport identifies the common practices of digital minimalists and the ideas that underpin them. He shows how digital minimalists are rethinking their relationship to social media, rediscovering the pleasures of the offline world, and reconnecting with their inner selves through regular periods of solitude. He then shares strategies for integrating these practices into your life, starting with a thirty-day "digital declutter" process that has already helped thousands feel less overwhelmed and more in control. <P><P>Technology is intrinsically neither good nor bad. The key is using it to support your goals and values, rather than letting it use you. This book shows the way.
Digital Museums in the Global South: A Framework for Sustainable and Culturally Appropriate Digital Transformation
by Emma DuesterThis book focuses on digital museums in the context of Vietnam and contributes to global discussions on the development of digital museum offerings needed to meet audience demands, requirements for sustainable digitisation methods for cultural heritage, demands for the development of intellectual property protection for the digital environment, and shows ways for national governments to support digital museums.Duester provides insight into museums in part of the Global South, where infrastructure funding and technical and human resource constraints impact the take-up and display of digital content. With on-the-ground research from three Vietnamese museums, Duester argues for a museum framework that is sustainable, ethical, and culturally appropriate. The Vietnamese government’s strategy for digitalisation of culture, heritage, and museums is assessed, and the book includes a list of recommendations on sustainable digitisation methods, intellectual property protection measures for the digital environment, management, phygital business models, and new digital revenue streams.The volume will benefit scholars involved in the cultural and creative industries, as well as museum professionals and cultural policymakers who will value the book’s assessment of international standards, treaties, and conventions on copyright law and how they apply to museums, as well as the recommendations listed above.
Digital Nations – Smart Cities, Innovation, and Sustainability: 16th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2017, Delhi, India, November 21–23, 2017, Proceedings (Lecture Notes in Computer Science #10595)
by Yogesh K. Dwivedi Marijn Janssen Matti Mäntymäki Salah Al-Sharhan Arpan Kumar Kar P. Vigneswara Ilavarasan M. P. Gupta Antonis SimintirasThis book constitutes the refereed conference proceedings of the 16th IFIP WG 6.11 Conference on e-Business, e-Services and e-Society, I3E 2017, held in Delhi, India, in November 2017. The 45 revised full papers presented were carefully reviewed and selected from 92 submissions. They are organized in the following topical sections: Adoption of Smart Services; Assessment of ICT Enabled Smart Initiatives; Analytics for Smart Governance; Social Media and Web 3.0 for Smartness; and Smart Solutions for the Future.
Digital Nomads For Dummies
by Kristin M. WilsonWhy work from home when you can work anywhere? Not all who wander are lost! Digital Nomads For Dummiesanswers all your questions about living and working away from home, short term or long term. Become a globetrotter or just trot around your home country, with the help of experienced digital nomad Kristin Wilson. Millions of people have already embraced the lifestyle, moving around as the spirit takes them, exploring new places while holding down a job and building a fantastic career. Learn the tricks of building a nomad mindset, keeping your income flowing, creating a relocation plan, and enjoying the wonders of the world around you. Learn what digital nomadism is and whether it's the right lifestyle for you Uncover tips and ideas for keeping travel fun while holding down a 9-to-5 Travel solo or with a family, internationally or within your home country Create a plan so you can keep growing in your career, no matter where you are If you&’re ready to put the office life behind you and the open road in front of you, check out Digital Nomads For Dummiesand get your adventure started!
Digital Office Complex: Reengineering Vision Delivery by Transforming Teaming
by Gary L. Richardson Brad M. JacksonWith ever-increasing competitive pressures, the need to reduce the time-to-value (or time-to-bail) of a “big idea” – a new product, an organizational transformation, a healthcare initiative, or a humanitarian development project – has never been greater. Unfortunately, the current digital infrastructure for vision delivery teams is woefully inadequate. Improvement opportunities lie in replacing it with one that is designed to support teams working together in a unifying manner. The focus of this book is describing the Digital Office Complex and the accompanying digital teaming and governing capabilities needed to reengineer vision delivery.Digital Office Complex: Reengineering Vision Delivery by Transforming Teaming offers an in-depth understanding of the elements of “digital teaming and governing” and how they can be applied to vision delivery to accelerate and improve performance. The book identifies and describes the requirements for an integrated infrastructure to support: team goal management, teamwork coordination, team decision support, team “work product” support, and approval workflow capabilities in addition to “team-to-team” navigation, “team-to-team” coordination, and “team-to-team” data exchange. The aim for this book is to describe and illustrate “digital teaming and governing” practices using the Digital Office Complex to improve performance. The book goes on to a team-centric delivery method for initiatives and artificial intelligence capabilities to augment teamwork. The book concludes with critical success factors for implementation and an approach for reengineering vision delivery.Written for people who desire to implement the next level of high-performance teaming to improve organizational performance, this book is an ideal read for management consultants, executives, strategy managers, project managers, HR managers, team leaders, team members, and students in business and engineering programs.
Digital Oil: Machineries of Knowing (Infrastructures)
by Eric MonteiroHow is digitalization of the offshore oil industry fundamentally changing how we understand work and ways of knowing?Digitalization sits at the forefront of public and academic conversation today, calling into question how we work and how we know. In Digital Oil, Eric Monteiro uses the Norwegian offshore oil and gas industry as a lens to investigate the effects of digitalization on embodied labor, and in doing so shows how our use of new digital technology transforms work and knowing. For years, roughnecks have performed the dangerous and unwieldy work of extracting the oil that lies three miles below the seabed along the Norwegian Continental Shelf. Today, the Norwegian oil industry is largely digital, operated by sensors and driven by data. Digital representations of physical processes inform work practices and decision-making with remotely operated, unmanned deep-sea facilities. Drawing on two decades of in-depth interviews, observations, news clips, and studies of this industry, Eric Monteiro dismantles the divide between the virtual and the physical in Digital Oil. What is gained or lost when objects and processes become algorithmic phenomena with the digital inferred from the physical? How can data-driven work practices and operational decision-making approximate qualitative interpretation, professional judgement, and evaluation? How are emergent digital platforms and infrastructures, as machineries of knowing, enabling digitalization? In answering these questions Monteiro offers a novel analysis of digitalization as an effort to press the limits of quantification of the qualitative.
Digital Operating Model: The Future of Business
by Rajesh SinhaBuild your company&’s next-generation growth strategy by using emerging technologies to disrupt your field and energize your business In Digital Operating Model: The Future of Business, digital strategist and execution expert Rajesh Sinha delivers a robust and practical operating blueprint for digital transformation. Applicable to any industry, any size company, this playbook helps executives, professionals, managers, founders, owners, and other business leaders understand the importance and realize the benefits of a digital future for their companies—all without having to spend massive amounts of money in the process. The author explores effective methods to create multiple digital accelerators, develop cultural alignment that fosters innovation and delivers rapid solutions, and shares insights into the new mantras of our goods-and-services on-demand economy. Readers will also find: Step-by-step guidance to implementing a digital platform strategy that leads to exponential business growth Methods for designing and applying new businesses processes that create better experiences internally for your teams and externally for your customers and customers&’ customers, which also leads to exponential business growth Real-life examples and case studies of businesses that have achieved successful digital acceleration and grown dramatically in the processDigital Operating Model shows readers how to meet their professional objectives while realizing profound transformation that offers innovative and durable differentiation both in terms of purpose and profits.
Digital Opportunities in African Businesses (International Finance Corporation Research Series)
by Marcio CruzAdoption of digital technologies is widely acknowledged to boost productivity and employment, stimulate investment, and promote growth and development. Africa has already benefited from a rapid diffusion of information and communications technology, characterized by the widespread adoption of mobile phones. However, access to and use of digital technology among firms is uneven in the region, varying not just among countries but also within them. Consequently, African businesses may not be reaping the full potential benefits offered by ongoing improvements in digital infrastructure. Using rich datasets, Digital Opportunities in African Businesses offers a new understanding of the region’s incomplete digitalization—namely, shortfalls in the adoption and effective use of digital technology by firms to perform productive tasks. The research presented here also highlights the challenges in addressing incomplete digitalization, finding that the cost of machinery, equipment, and software, as well as the cost of connectivity to the internet, is significantly more expensive in Africa than elsewhere. Digital Opportunities in African Businesses outlines ways in which the private sector, with support from policy makers, international institutions, and regulators, can help bring down these costs, stimulating more widespread digitalization of the region’s firms, thereby boosting productivity and, by extension, economic development. This book will be relevant to anyone with an interest in furthering digitalization across Africa. ------------------------------------------- It is clear that new digital technologies are opening up new opportunities for economic growth. But will African firms be able to take advantage of them? If so, how? To gain traction on these questions, we first need careful empirical research on what firms are currently doing, and rigorous thinking about what is getting in the way of greater adoption. This book delivers on both dimensions. It marries carefully collected new evidence with thoughtful, no-nonsense analysis of firm behavior and how markets are evolving. It is highly recommended reading for researchers and policymakers alike. — Eric Verhoogen, Professor of International and Public Affairs and of Economics, Columbia University
Digital Oratory as Discursive Practice: From the Podium to the Screen (Postdisciplinary Studies in Discourse)
by Fiona Rossette-CrakeThis book offers an appraisal of oratory, old and new, relating former discourse practice to a specific sub-set of contemporary, digital practices. The author explores the interface between language and society, providing an interdisciplinary study at the crossroads of discourse, linguistics, communication and rhetoric. The comparisons she draws are particularly pertinent in light of the steep rise in presentations given during video-conferences, webinars, and other online events during the COVID-19 pandemic, an event which accelerated previous moves towards digital communication and which is likely to have a long-term impact on communication styles. This book will be of interest to academics and students in fields including discourse analysis, applied linguistics, communication studies, digital studies and business studies.
Digital Ownership and Consumption: Visions of Web3 and the NFT Experiment in Digital Uniqueness (Routledge Studies in Marketing)
by Domen BajdeThis book ventures into new and often-contested terrains of NFT consumption to explore what they reveal about digital ownership. Is there a place for ownership in the digital world? What does it mean to possess something digital? What is the role of uniqueness in digital ownership? How do digital things come to be unique? The author undertakes this journey by drawing on consumption research, sociological, philosophical and law literature, and by paying close attention to what NFT consumers and industry insiders have to say about digital ownership.This book comprises three parts exploring three overarching ideas: (1) that the NFT experiment helps shake up entrenched assumptions about ownership, thus opening new avenues for thinking and exploring digital ownership and its role in society; (2) that ownership is not just a bundle of legal rights or a social-technical arrangement, but also a powerful force in, and outcome of, how we imagine society and the future; (3) that the NFT experiment invites us to more closely examine the relation between digital ownership and uniqueness and offers valuable insights into contemporary society of singularities.While the primary intended audience for this book are consumption scholars and students, many other readers interested in digital ownership, digital markets and Web3 will find it interesting and relevant.
Digital Painting and Rendering for Theatrical Design: Using Digital Tools to Create Scenic, Costume, and Media Renderings
by Jen GilletteDigital Painting and Rendering for Theatrical Design explores the tools and techniques for creating dazzling, atmospheric, and evocative digitally painted renderings for scenic, costume, and projection/integrated media design. By focusing on technique rather than the structure of a particular software, this book trains theatrical designers to think and paint digitally, regardless of the software or hardware they choose. The text begins with the construction of the artist’s physical and digital workspace, then delves into an explanation of tool functionality, technique-building exercises, and examples from professional theatrical designers to help contextualize the concepts presented. Each chapter gradually progresses in complexity through skill-building exercises and advanced tool functionality, covering concepts like brush construction, various forms of masking, and layer interaction. The book explores various methods of constructing a digital rendering, including producing digital paintings that look like traditional media and photo bashing – the practice of using extant photographs to create a collaged image. Concepts are contextualized throughout the text using illustrations, quotes, and interviews with working professional designers. This beautifully illustrated guide is written for professional theatrical artists, students of theatrical design, and other visual artists looking to broaden their digital painting skillset.
Digital Participation and Collaboration in Architectural Design
by Richard LaingThe emergence of new digital and visualisation technologies in recent years has led to rapid changes in the field of architecture. Current drives to incorporate building information modelling as a part of architectural design are giving way to the increased use of IT and visualisation in architectural design, user participation and group collaboration. As digital methods become more mainstream, Digital Participation and Collaboration in Architectural Design provides an accessible and engaging introduction to this emerging subject. Supported by selected examples from research and practice, the book offers an overview of theories, techniques and approaches which readers can apply in their own work. In doing so, it shows how these techniques can influence communication, debate and understanding and encourages readers to see familiar buildings from original and unusual perspectives. An ideal starting point for anyone interested in the application of digital techniques, the book will help students and professionals in architectural design and digital architecture to understand and embrace new technologies.
Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective (Springer Series in Media Industries)
by Petr Szczepanik Pavel Zahrádka Jakub Macek Paul StepanThis is an open access book. Media industry research and EU policymaking are predominantly tailored to large (and, in the latter case, Western) European markets. This open access book addresses the specific qualities of smaller media markets, highlighting their vulnerability to global digital competition and outlining survival strategies for them. New online distribution models and new trends in the consumption of audiovisual content are limited by, and pose new challenges for, existing audiovisual business models and their legal framework in the EU. The European Commission’s Digital Single Market (DSM) strategy, which was intended e.g. to remove obstacles to the cross-border distribution of audiovisual content, has triggered a heated debate on the transformation of the existing ecosystem for European screen industries. While most current discussions focus on the United States, Western Europe, and the multinational giants, this book approaches these industry trends and policy questions from the perspective of relatively small and peripheral (in terms of their population, language, cross-border cultural flows, and financial and/or symbolic capital) media markets.
Digital Personal Branding: Über den Mut, sichtbar zu sein. Ein Guide für Menschen und Unternehmen.
by Marina ZayatsDas Buch zeigt anwendungsnah, warum Digital Personal Branding ein unerlässliches Werkzeug für die Karriere ist und warum auch Unternehmen die Digital Personal Brand ihrer Mitarbeiter fördern sollten. Die Autorin erklärt entlang einer Personal-Branding-Roadmap, wie man seine Positionierung erarbeitet und diese anschließend durch vielfältige Möglichkeiten sichtbar macht. Anstatt einer reinen Selbstdarstellung liegt der Fokus jedoch immer auf dem eigenen Wertbeitrag.Im zweiten Teil des Buches geht es darum, wie Unternehmen davon profitieren, wenn sie ihre Mitarbeiter beim Aufbauen ihrer Digital Personal Brand unterstützen. Sei es im Vertrieb (Social Selling), Recruiting, in der Unternehmenskommunikation oder im Rahmen von Change-Projekten (Corporate Influencership).Experten aus der Praxis geben in kurzen Gastbeiträgen und Interviews einen Einblick in ihre Erfahrungen und stellen praxisnahe Übungen und Tipps vor. Für CEO’s, Gründer, Selbstständige ebenso wie für Angestellte ein geeigneter Leitfaden, um die Chancen der eigenen Personal Brand zu erkennen und zu nutzen.
Digital Platforms and Transformation of Healthcare Organizations: Integrating Digital Platforms with Advanced IT Systems and Work Transformation
by Rajiv KapurCOVID-19 accelerated healthcare’s transition towards digital technology since it helped expand the capacity of healthcare organizations (HCOs) through extended patient access and isolation. In addition to HCOs, this transition was adopted by other participants in the healthcare ecosystem, such as independent digital health platform (DHP) vendors, self-insured employers, drug chains/pharmacy benefit managers, and insurance companies. It was not long before independent DHPs, payers, and self-insured employers realized the value of digital technology, so they increased their commitment towards this transition. The goal of this book is to help HCOs understand, prepare, implement, and leverage digital transformation. The book opines that, to be successful, digital transformation must be led and supported by senior management. Equally important is the cultural transformation of HCOs towards successful change management, which requires an evolutionary approach to continuous process improvements of increasing scope and complexity. Next, HCOs must generate a comprehensive digital transformation roadmap that aligns with their strategic plan for enhancing clinical and related capabilities while improving patient engagement. To accomplish their digital transformation, HCO management and key stakeholders must comprehend and meet prerequisite requirements for: digital health platforms, advanced information technology, and work transformation methodologies. DHPs, and associated hardware and software complements, form the foundation of digital health technologies prevalent in modern-day healthcare and have gained increasing importance since COVID-19. Advanced information technology includes concepts vital to healthcare transformation such as EHRs, interoperability, big data, artificial intelligence, natural language processing, data security, and privacy. Lastly, work transformation methodologies address work redesign that incorporates different levels of process improvements and phases of digital transformation, lean/six sigma, agile methodologies, and human factors engineering to ensure well-designed interfaces for care providers and patients. The overarching goal of this book is to provide a roadmap for US healthcare towards an organized digital transformation which will lead to improved outcomes, reduced costs, and improved patient satisfaction.
Digital Platforms: An Introduction
by Feng Zhu Michael W. Toffel Chiara FarronatoIndustry and Background Note
Digital Pricing Strategy: Capturing Value from Digital Innovations
by Stephan M. Liozu and Andreas HinterhuberDigital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Digital Pricing: A Guide to Strategic Pricing for the Digital Economy (Management for Professionals)
by Frank FrohmannThis is one of the first books to combine the current megatrend of digitalization and pricing as the most effective lever for increasing and sustaining profits. The book presents the basics of digital pricing as well as modeling methods and implementation examples. This structure helps in tackling the latest developments and challenges due to digitalization. Readers will gain a detailed insight into using innovative revenue and price models to generate a sustainable competitive advantage for their companies. The author uses his cross-industry experience to draw on several examples of innovative digital pricing approaches which can be applied in industrial sectors such as automotive, industrial goods and machinery, as well as service sectors like telecommunications, transportation and tourism.
Digital Privacy, Terrorism and Law Enforcement: The UK's Response to Terrorist Communication (Routledge Research in Terrorism and the Law)
by Simon Hale-RossThis book examines the UK’s response to terrorist communication. Its principle question asks, has individual privacy and collective security been successfully managed and balanced? The author begins by assessing several technologically-based problems facing British law enforcement agencies, including use of the Internet; the existence of ‘darknet’; untraceable Internet telephone calls and messages; smart encrypted device direct messaging applications; and commercially available encryption software. These problems are then related to the traceability and typecasting of potential terrorists, showing that law enforcement agencies are searching for needles in the ever-expanding haystacks. To this end, the book examines the bulk powers of digital surveillance introduced by the Investigatory Powers Act 2016. The book then moves on to assess whether these new powers and the new legislative safeguards introduced are compatible with international human rights standards. The author creates a ‘digital rights criterion’ from which to challenge the bulk surveillance powers against human rights norms. Lord Carlile of Berriew CBE QC in recommending this book notes this particular legal advancement, commenting that rightly so the author concludes the UK has fairly balanced individual privacy with collective security. The book further analyses the potential impact on intelligence exchange between the EU and the UK, following Brexit. Using the US as a case study, the book shows that UK laws must remain within the ambit of EU law and the Court of Justice of the European Union's (CJEU's) jurisprudence, to maintain the effectiveness of the exchange. It addresses the topics with regard to terrorism and counterterrorism methods and will be of interest to researchers, academics, professionals, and students researching counterterrorism and digital electronic communications, international human rights, data protection, and international intelligence exchange.
Digital Privacy: Theory, Technologies, and Practices
by Sabrina De Capitani di Vimercati Alessandro Acquisti Stefanos Gritzalis Costas LambrinoudakisDuring recent years, a continuously increasing amount of personal data has been made available through different websites around the world. Although the availability of personal information has created several advantages, it can be easily misused and may lead to violations of privacy. With growing interest in this area, Digital Privacy: Theory, Technologies, and Practices addresses this timely issue, providing information on state-of-the-art technologies, best practices, and research results, as well as legal, regulatory, and ethical issues. This book features contributions from experts in academia, industry, and government.
Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems: First International Conference on Digital Product Management, ICDPM 2024, Gothenburg, Sweden, June 12, 2024, Proceedings (Lecture Notes in Business Information Processing #528)
by Andreas Helferich Dimitri Petrik Andrey SaltanThis book constitutes the proceedings of the First International Conference on Digital Product Management, ICDPM 2024, which took place in Gothenburg, Sweden, on June 12, 2024. This year’s theme was “Digital Product Management in the Era of Data Economy, Artificial Intelligence, and Ecosystems”. The 6 full papers and 1 short paper included in these proceedings were carefully reviewed and selected from 19 submissions. They deal with data-driven startups and the agility required in processes and strategies for data-centric business models that differ from traditional software business models.
Digital Product Management: Frameworks – Tools – Cases
by Sascha HoffmannThe book describes the various areas of digital product management: from vision and strategy development, idea generation and evaluation to actual product development and subsequent performance analysis. The central tasks and touch points are explained from the perspective of the product manager (product owner). In addition to agile methods and working models, the authors also cover specific tools that can be used to manage the development of digital products successfully. A book for anyone working in product management, software development, business development or marketing and sales, as well as for interested students."The role of a product manager is crucial to the successful development of digital products. This book provides an excellent overview of the most important methods of modern product management." Stefan Vosskötter, founder and managing director of digitale-leute.de & deutsche-startups.de"The authors present a variety of methods and tools in a comprehensive and detailed manner, providing the reader with concrete assistance in mastering the challenges of digital product management." Cord Grünewald, CPO KleinanzeigenFrom the content: Introduction to Digital Product Management · User-Centered Product Visions · Product Discovery · Validation of Product Ideas in the Market · Alignment – How to Achieve Good Coordination · Impact-Oriented Product Management with OKR · Product Delivery · Lateral Leadership in Product Management · Product Owner and Scrum Master · Understanding User Experience · Data Analytics · Growth – The Matter of Growth · Holistic Understanding of Product Management · The Agile Transformation of Hanseatic Bank
Digital Product Management: Managing Product Development, Launch and Support
by Boon Kee LeeFocusing on operational excellence, this book will take readers through the practicalities of product development, market launch, and ongoing product support. Building on the strategic foundation from Volume 1, Digital Product Management: Strategic Planning and Market Opportunity, this volume emphasizes executing product strategies in real-world contexts.The book covers key methodologies such as agile development, product lifecycle management, and data-driven decision-making. Topics include marketing strategies, sales channel management, customer engagement, and optimizing digital experiences. It also delves into product analytics, customer retention, and feature adoption. With chapters on building a product operating model and scaling product operations, the volume emphasizes how organizations can drive continuous improvement and ensure alignment across teams. Ethical leadership and continuous innovation are also explored, highlighting the critical role of ethics in digital product management.This book is an essential resource for product managers looking to refine their skills in execution, cross-functional collaboration, and operational growth as well as for professionals aiming to combine strategy with practical delivery. It is particularly useful for those responsible for managing the development, launch, and support of digital products, ensuring products not only meet market needs but also evolve with customer expectations.
Digital Product Management: Strategic Planning and Market Opportunity
by Boon Kee LeeThis book is designed to equip readers with essential knowledge and skills in digital product management. It covers strategic planning and market opportunity, offering a clear and accessible guide to navigating the complex world of digital product management in today's fast-changing environment.Chapters explore key topics, including understanding digital transformation, identifying market dynamics, and developing a comprehensive product strategy. Readers will learn how to conduct market research, build strong business cases, and define product positioning. The book also covers practical methods for selecting pricing and packaging strategies, as well as crafting a go-to-market plan. Real-world examples, such as the growth of Grab in Southeast Asia, the rise of Zoom during the global pandemic, and Shopify's role in empowering small businesses globally, provide insight into how companies leverage strategic planning and market insights to thrive. The content reflects both current and future trends, making it relevant for global markets and today’s digitally-driven economy.This book is especially useful for product managers, entrepreneurs, and business leaders who are keen to refine their strategic planning skills. It offers actionable advice and frameworks that can be applied across various industries, empowering readers to successfully manage digital products and drive business growth.