- Table View
- List View
Digital Rebirth: Wie sich intelligente Unternehmen neu erfinden
by Marius Leibold Sven C. VoelpelDie digitale Transformation wird in vielen Fällen nicht ausreichen, um die Herausforderungen der Zukunft zu bewältigen. Digital Rebirth ist mehr, es bedeutet eine Neukonzeption der Ziele, Leistungen, Kultur und Prozesse eines Unternehmens, inklusive der technologischen Plattform. Dieses Buch präsentiert praktische Rahmenbedingungen für den Digital Rebirth. Es richtet sich an etablierte große und mittlere Unternehmen, an deren Zulieferer und Dienstleister ebenso wie an jüngere Unternehmen und Startups. Und damit an Vorstände und Eigentümer, Führungskräfte, Unternehmensgründer und Consultants. - In jedem Kapitel beschreibt es bewährte Konzepte des Digital Rebirth, von der digitalen Neuausrichtung über digitale Plattformen und Ökosysteme bis zu Hinweisen, wie man von überkommenen Auffassungen zu neuartigen Denkweisen kommt und sich von unternehmerischem Ballast und alten Prozessen befreit. - Es zeigt deutlich, wie bekannte Unternehmen den Rebirth bereits gemeistert haben - oder gerade dabei sind, sich zu einem der Spielmacher der digitalen Wirtschaft zu entwickeln. - Darstellungen für Unternehmen und Branchen werden unterstützt durch Beschreibungen der Ansätze, Methoden und praktische Tools. - Der Inhalt des Buchs dient als Grundlage für Workshops, Management-Meetings sowie Führungskräfte-Brainstormings, wie sie von den Autoren bereits erfolgreich durchgeführt wurden. - Am Ende des Buchs wird der Ansatz des Digital Rebirth zu einem Set von fünf digitalen Treibern zusammengefasst, als Tools für eine zielgerichtete und erfolgreiche Unternehmensneuausrichtung. Das Konzept des Digital Rebirth zeigt deutlich, dass etablierte Business- und Wettbewerbsmodelle unter dem Aspekt des Internet der Dinge, künstlicher Intelligenz, Industrie 4.0 und cloudbasierten Diensten nicht mehr ausreichen, die digitale Welt abzubilden und zu verstehen. Inhalt Digital Rebirth. Weil Digitale Transformation und Roadmaps nicht ausreichend sind Was Digitalisierung wirklich bedeutet. Trends, Konsequenzen, Mythen Was Digitalisierung von uns verlangt. Neue Denkweisen, richtige Fragestellungen Das Kernkonzept des Digital Rebirth. Der Aufbau digitaler Unternehmensplattformen Horizontaler Digital Rebirth. Unternehmens-Ökosysteme gestalten und pflegen Vertikaler Digital Rebirth. Die Nutzung cloudbasierter Dienste Prozesse, Menschen, Qualifikationen. Die Fähigkeiten zum Digital Rebirth entwickeln Digital Leadership. Die Neuausrichtung von Unternehmen Das Werkzeug. Fünf Treiber für erfolgreichen Digital Rebirth Fazit. Digital Rebirth als entscheidender Impulsgeber für Unternehmen "Eine zeitgemäße Orientierungshilfe für Manager und Berater in praktisch jeder Branche." ? Prof. Dr. Thomas Bauer
Digital Relationships: Network Agency Theory and Big Tech
by Jason DavisWhy do so many organizations fail to mobilize the social networks of employees to respond to disruptions, innovate, and change? In Digital Relationships, Jason Davis argues that individual and organizational interests about networking can come out of alignment such that the network ties that individuals form are organizationally sub-optimal for achieving their most ambitious goals. Developing a new perspective about networks and organizations, he explains through network agency theory how network problems emerge, the role of digital technology adoption by organizations in amplifying misalignment, and the capacity of managers and function of the executive to resolve agency problems and mitigate their impact. Drawing on over a decade of qualitative research in US, Asian, and European "big tech" companies and new analytical and computational modeling, this book offers new interpretations and solutions to the pathologies that emerge from organizationally detrimental networking behaviors and in the face of managerial interventions.
Digital Renaissance: What Data and Economics Tell Us about the Future of Popular Culture
by Joel WaldfogelHow digital technology is upending the traditional creative industries—and why that might be a good thingThe digital revolution poses a mortal threat to the major creative industries—music, publishing, television, and the movies. The ease with which digital files can be copied and distributed has unleashed a wave of piracy with disastrous effects on revenue. Cheap, easy self-publishing is eroding the position of these gatekeepers and guardians of culture. Does this revolution herald the collapse of culture, as some commentators claim? Far from it. In Digital Renaissance, Joel Waldfogel argues that digital technology is enabling a new golden age of popular culture, a veritable digital renaissance.By reducing the costs of production, distribution, and promotion, digital technology is democratizing access to the cultural marketplace. More books, songs, television shows, and movies are being produced than ever before. Nor does this mean a tidal wave of derivative, poorly produced kitsch; analyzing decades of production and sales data, as well as bestseller and best-of lists, Waldfogel finds that the new digital model is just as successful at producing high-quality, successful work as the old industry model, and in many cases more so. The vaunted gatekeeper role of the creative industries proves to have been largely mythical. The high costs of production have stifled creativity in industries that require ever-bigger blockbusters to cover the losses on ever-more-expensive failures.Are we drowning in a tide of cultural silt, or living in a golden age for culture? The answers in Digital Renaissance may surprise you.
Digital Resilience, Cybersecurity and Supply Chains (Business and Digital Transformation)
by Tarnveer SinghIn the digital era, the pace of technological advancement is unprecedented, and the interconnectivity of systems and processes has reached unprecedented levels. While this interconnectivity has brought about numerous benefits, it has also introduced new risks and vulnerabilities that can potentially disrupt operations, compromise data integrity, and threaten business continuity. In today's rapidly evolving digital landscape, organisations must prioritise resilience to thrive. Digital resilience encompasses the ability to adapt, recover, and maintain operations in the face of cyber threats, operational disruptions, and supply chain challenges. As we navigate the complexities of the digital age, cultivating resilience is paramount to safeguarding our digital assets, ensuring business continuity, and fostering long-term success. Digital Resilience, Cybersecurity and Supply Chains considers the intricacies of digital resilience, its various facets, including cyber resilience, operational resilience, and supply chain resilience. Executives and business students need to understand the key challenges organisations face in building resilience and provide actionable strategies, tools, and technologies to enhance our digital resilience capabilities. This book examines real-world case studies of organisations that have successfully navigated the complexities of the digital age, providing inspiration for readers’ own resilience journeys.
Digital Resilience: Is Your Company Ready for the Next Cyber Threat?
by Ray RothrockIn the Digital Age of the twenty-first century, the question is not if you will be targeted, but when. Are you prepared? If not, where does one begin? For an enterprise to be fully prepared for the immanent attack, it must be actively monitoring networks, taking proactive steps to understand and contain attacks, enabling continued operation during an incident, and have a full recovery plan already in place.Cybersecurity expert Ray Rothrock has provided for businesses large and small a must-have resource that highlights:the tactics used by today&’s hackers,vulnerabilities lurking in networks,and strategies not just for surviving attacks, but thriving while under assault.Businesses and individuals will understand better the threats they face, be able to identify and address weaknesses, and respond to exploits swiftly and effectively. From data theft to downed servers, from malware to human error, cyber events can be triggered anytime from anywhere around the globe.Digital Resilience provides the resilience-building strategies your business needs to prevail--no matter what strikes.
Digital Responses to Covid-19: Digital Innovation, Transformation, and Entrepreneurship During Pandemic Outbreaks (SpringerBriefs in Information Systems)
by Jan Recker Karl Werder Christian Hovestadt Janek RichterThis book presents ten essays that examine the potential of digital responses to the COVID-19 pandemic. The essays explore new digital concepts for learning and teaching, provide an overview of organizational responses to the crisis through digital technologies, and examine digital solutions developed to manage the crisis. Scientists from many disciplines work together in the fight against the virus and its numerous consequences. This book explores how information systems researchers can contribute to these global efforts. The book will be of interest to researchers and scholars in the field of digital business and education.
Digital Review of Asia Pacific 2009-2010
by Shahid Akhtar and Patricia ArintoThe biennial Digital Review of Asia Pacific is a comprehensive guide to the state-of-practice and trends in information and communication technologies for development (ICTD) in the Asia Pacific region. This fourth edition (2009-2010) features 30 economies and four sub-regional groupings. The chapters provide updated information on ICT infrastructure, industries, content and services, key programs, enabling policies and regulation, education and capacity building, open source, and research and development initiatives, as well as ICTD challenges in each of the economies covered. The common framework that underpins these reports allows readers to undertake a comparative analysis and assess progress across Asia Pacific. In addition, regional overviews provide a synthesis of ICTD trends, regulatory issues, and lessons for managing innovation in the network economy. The thematic chapters focus on issues in ICT in education, a key area in ICTD. The authors are drawn from government, academe, industry and civil society, providing a broad perspective on the use of ICTs for human development.
Digital Rights at the Periphery: Making Brazil's Marco Civil (Geopolitics of Information)
by Guy T. HoskinsSigned into law in 2014, the Marco Civil da Internet (Brazilian Civil Rights Framework for the Internet) appeared to offer pioneering legislation for a digital bill of rights that addressed issues like network neutrality and privacy. Guy T. Hoskins chronicles the Marco Civil’s development and its failure to confront the greatest concentration of power in the digital age: informational capitalism. Combining interviews with discourse and political-economic analysis, Hoskins reveals why the legislation fell short while examining the implications of its emergence in Brazil, which remains on the margins of the global system of informational capitalism. Hoskins places collectivist and public service principles at the core of any framework’s effectiveness. He also shows why we must create systems sensitive to the sociocultural and political-economic contexts that will shape digital rights and their usefulness. Compelling and contrarian, Digital Rights at the Periphery looks at communications policy and internet governance in the Global South and the lessons they provide for the rest of the world.
Digital Risk Governance: Security Strategies for the Public and Private Sectors
by Walter Amedzro St-HilaireThis book discusses digital risk governance in a global context and provides practical solutions for sound digital policy. From cyber-attacks to the mechanisms of digital technical management on a global scale, this book identifies the fundamental areas of digital vulnerability for both states and businesses and outlines the means of securing them. Written with the digital security needs of the public and private sectors in mind, chapters provide approachable guidance on navigating national digital strategies for public and corporate cyber-risks, identifying mechanisms for embedding digital security over time, protecting both personal and strategic economic data, adapting regulations to digital challenges, and leveraging innovation and multilateralism for digital security. Providing a comprehensive view of digital risk mechanisms for multiple stakeholders, this volume will be useful for professionals and practitioners in technology governance, digital management, IS/risk management, digital security, and internet policy.
Digital Selling: How to Use Social Media and the Web to Generate Leads and Sell More
by Grant LeboffThe sales and marketing functions are increasingly converging, with lead generation now frequently arising from digital promotional campaigns, and the opportunities for tried and tested consultative sales techniques diminishing in the face of scarce customer attention and availability, as well as a plethora of readily accessible comparative product information. To take part in this process, salespeople need to understand and interact with customers via multiple channels, participating in social media in collaboration with marketing to influence purchasing decisions and convert contacts to sales. Digital Selling makes sense of the new paradigms in which a salesperson now operates. It outlines the new strategies required to make the most of the plentiful opportunities that exist, and provides the practical advice salespeople need to use the social web effectively, generate leads and sell more.Packed with great advice for business people on engaging with their customers online and via social media, Digital Selling explains why embracing the social web is vital, how the sales role changes in a digital environment, the lead generation model in a digital world, how to build your online network and more. As such, sales professionals, digital sales directors, senior directors, SME owners and anyone required to make strategic decisions, implement programmes, and go out and sell seeking new ideas and ways to reach their markets will benefit from this straightforward and practical book from one of today's thought leaders on digital sales and marketing.
Digital Semiotics: Digitale Produkte und Services mit Zeichentheorie besser verstehen und besser gestalten
by Klaus M. BernsauDieses Buch erklärt, wie Unternehmen mit Hilfe der Semiotik – der Lehre von den Zeichen – ihre digitalen Produkte und Dienstleistungen erfolgreicher machen können. Denn die Wellness-App, der Warenkorb im Onlineshop oder der Like-Button in der Produktansicht haben eines gemeinsam: Sie basieren auf digitalen Zeichen. Diese kundengerecht einzusetzen, wird immer mehr zum Schlüssel für das Produkterlebnis und damit zur Voraussetzung für den Produkterfolg. Die moderne Semiotik verbindet Sprachwissenschaft, Erkenntnistheorie, Anthropologie, Psychologie und Sozialwissenschaften zu einem faszinierenden Blick auf digitale Angebote. Der Autor zeigt, wie Unternehmen diese Erkenntnisse nutzen können und liefert ein praxisnahes Buch für Produktmanager*innen, Marketer*innen, Kommunikator*innen, Designer*innen, Softwareentwickler*innen – kurz: für alle, die für digitale Produkte und Dienstleistungen verantwortlich sind.
Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience
by Brian Solis Chris J. Snook Travis WrightCompete in the digital world with pragmatic strategies for success Digital Sense provides a complete playbook for organizations seeking a more engaged customer experience strategy. By reorganizing sales and marketing to compete in today's digital-first, omni-channel environment, you gain newfound talent and knowledge from the resources already at hand. This book provides two pragmatic frameworks for implementing and customizing a new marketing operating system at any size organization, with step-by-step roadmaps for optimizing your customer experience to gain a competitive advantage. The Experience Marketing Framework and the Social Business Strategy Framework break down proven methods for exceeding the expectations customers form throughout the entirety of the buying journey. Customizable for any industry, sector, or scale, these frameworks can help your organization leap to the front of the line. The evolution of marketing and sales demands a revolution in business strategy, but realizing the irrelevance of traditional methods doesn't necessarily mean knowing what comes next. This book shows you how to compete in today's market, with real-world frameworks for implementation. Optimize competitive advantage and customer experience Map strategy back to business objectives Engage customers with a pragmatic, proven marketing system Reorganize sales and marketing to fill talent and knowledge gaps Today's customer is savvy, with more options than ever before. It's critical to meet them where they are, and engagement is the cornerstone of any cohesive, effective strategy. The technological revolution has opened many doors for marketing and sales, but the key is knowing what lies behind each one—what works for your competitor may not be right for you. Digital Sense cuts through the crosstalk and confusion to give you a solid strategy for success.
Digital Service Delivery in Africa: Platforms and Practices (Palgrave Studies of Marketing in Emerging Economies)
by Ogechi Adeola Robert E. Hinson Jude N. Edeh Fulufhelo NetsweraThe dynamics of the world’s pervasive digital technologies is transforming organisations and enabling enterprises to create sustainable competitive advantage. This presents huge economic opportunities for Africa. This book responds to the need for African enterprises and organisations—particularly those in the service sector—to fully exploit the inherent potential in digital platforms by putting in place processes to respond effectively to changing consumer demands. Digital service delivery is conceptualised as a key driver of effective management and service delivery across the value chain of businesses. The authors offer insights into the opportunities, drivers, structures, and models of digital service delivery specific to the African context, using case studies and country-based themes that highlight how the adoption of digital platforms and practices can transform service delivery for value-creation. The book examines the scope and applications of digital businesses, emphasising the emergence, value-creation, and strategic implications for Africa’s private and public enterprises. Students, entrepreneurs, IT innovators, academics, and policymakers will gain a greater understanding of how digitalisation is shaping consumer expectations, industry practices, and service delivery in Africa.
Digital Services and Platforms. Considerations for Sourcing: 12th Global Sourcing Workshop 2018, La Thuile, Italy, February 21–24, 2018, Revised Selected Papers (Lecture Notes in Business Information Processing #344)
by Julia Kotlarsky Ilan Oshri Leslie WillcocksThis book constitutes revised selected papers from the 12th international Global Sourcing Workshop 2018, held in La Thuile, Italy, in February 2018. The 9 contributions included were carefully reviewed and selected from 40 submissions. The book offers a review of the key topics in sourcing of services, populated with practical frameworks that serve as a tool kit to students and managers. The range of topics covered in this book is wide and diverse, offering micro and macro perspectives on successful sourcing of services. Case studies from various organizations, industries and countries are used extensively throughout the book, giving it a unique position within the current literature offering.
Digital Shutdowns and Social Media: Spatiality, Political Economy and Internet Shutdowns in India (Springer Geography)
by Shekh MoinuddinThis book offers a spatial insights on the social mediasphere in the context of digital shutdowns and reflects the dimensions of political economy and of social media in general. Internet shutdowns have been found to be more prevalent in developing countries than in developed countries, with India leading in Internet shutdowns in the world. Internet shutdowns have occurred in India for several reasons, mainly to hinder the spreading of information through social media – this is discussed in detail along with political motives behind this and how this can conflict with government policies, such as the flagship program “Digital India” which is ostensibly meant to improve the infrastructure and expansion of digital information throughout the country. This book suggests new dimensions in the digital spatiality. Furthermore, the digital space is defined and discussed, including its role and how this might be reflected in concepts around spatiality and spaces. More concretely, the book considers the following questions: How is social media reflected in spatial sciences? How does the space differ from more tangible spaces, such as the hydrosphere or atmosphere? How do (computer/mobile phone) screens behave as a space/place in the context of behavioural sciences? How is this reflected in what is shaping and reshaping the spatiality of digital gadgets? Do digital gadgets change the socialization process that’s often considered a path towards how we develop in society? How do internet shutdowns affect the political economy and what patterns can be seen in how individuals, companies and the internet industry in particular react to these shutdowns in India?
Digital Solutions: Reframing Leadership
by Olivier SerratThis book acts as a valuable quick-access resource on the challenges and opportunities that the digital age presents to organizational leadership. Balanced, comprehensive, and thought-provoking, the book will be useful to professionals and practitioners. The book broadly follows a macro, meso, and micro approach to argumentation and is best read from beginning to end. The book synopsizes the historical context of technological revolutions and reflects on first-order results from enhanced use of information and communication technology in organizations; considers second-level impacts from information and communication technology on economy, society, work, and the very act of organizing; maps out core concepts of agility and principles that leaders should honor to exploit agility in newfound workforce ecosystems; showcases emerging leadership behaviors and mindsets; and specifies the good practice needed to plan and lead digital strategies. The book invites reference to the author's popular Knowledge Solutions: Tools, Methods, and Approaches to Drive Organizational Performance (2017) and the more recent Leading Solutions: Essays in Business Psychology (2021), which it both rests on and extends.
Digital Sport Marketing: Concepts, Cases and Conversations
by Paul Blakey Alan SeymourDigital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Every chapter includes discussion of key concepts, an in-depth case study, and an in-depth conversation with a leading industry practitioner that demonstrates how digital marketing works in the real world. Full of useful features, this is an essential textbook for any sport marketing, sport management, sport business or sport development course.
Digital Startups in Transition Economies: Challenges for Management, Entrepreneurship and Education
by Agnieszka SkalaThis book responds to the growing demand for a scientific approach to the concept of startups, which are a manifestation of the digital revolution and an innovation-driven economy. With a focus on digital enterprises, the author presents empirical research carried out over 4 years in collaboration with the Startup Poland Foundation, and provides a developed universal definition of a startup. This book highlights the necessity of a clear definition, in order for startups to be treated as a permanent economic phenomenon, rather than a temporary whim. Addressing the crucial need for an effective startup management methodology and more education on this form of entrepreneurship, Digital Startups in Transition Economies offers guidance for those researching entrepreneurship and innovation, as well as entrepreneurs, public institutions, startup accelerators and technology transfer centres.
Digital State
by Simon PontWhat is the Digital State? What is our Digital State of Mind? What does this Digital State mean for brands and for businesses? Big data, new distribution platforms, content collaboration, geo-targeting, crowdsourcing, viral marketing, mobile apps - the technological revolution has transformed the way society communicates and understands itself, and unleashed a whirlwind of new possibilities for marketers, as well as new risks. Mirroring the 'collaborative play space' Tim Berners-Lee first envisaged for the internet, Digital State brings together Simon Pont and 13 thought-leaders drawn from the worlds of advertising, marketing, media, publishing, law, finance and more, to explore what the digital age means for us as individuals, and the implications for the brands seeking to engage with us. Edited and part-written by Simon Pont, Digital State explores the possibilities and pitfalls of our digital age, an age where people can be brought together and new opportunities explored like never before.
Digital State: The Story of Minnesota's Computing Industry
by Thomas J. MisaAccounts of the early events of the computing industry—the Turing machine, the massive Colossus, the ENIAC computer—are well-told tales, and equally well known is the later emergence of Silicon Valley and the rise of the personal computer. Yet there is an extraordinary untold middle history—with deep roots in Minnesota. From the end of World War II through the 1970s, Minnesota was home to the first computing-centered industrial district in the world.Drawing on rare archival documents, photographs, and a wealth of oral histories, Digital State unveils the remarkable story of computer development in the heartland after World War II. These decades found corporations—concentrated in large part in Minnesota—designing state-of-the-art mainframe technologies, revolutionizing new methods of magnetic data storage, and, for the first time, truly integrating software and hardware into valuable products for the American government and public. Minnesota-based companies such as Engineering Research Associates, Univac, Control Data, Cray Research, Honeywell, and IBM Rochester were major international players and together formed an unrivaled epicenter advancing digital technologies. These companies not only brought vibrant economic growth to Minnesota, they nurtured the state&’s present-day medical device and software industries and possibly even tomorrow&’s nanotechnology.Thomas J. Misa&’s groundbreaking history shows how Minnesota recognized and embraced the coming information age through its leading-edge companies, its workforce, and its prominent institutions. Digital State reveals the inner workings of the birth of the digital age in Minnesota and what we can learn from this era of sustained innovation.
Digital Stock Photography: How to Shoot and Sell
by Michal HeronThis volume details how to create salable digital stock photos, covering style and the process of shooting, preparation, and editing and post-production. Other chapters discuss running a business, marketing, finding an agency, negotiating prices, copyright, and model releases and business forms, and one chapter contains 25 stock assignments and details on each. The volume is based on the third edition of How to Shoot Stock Photos That Sell, and some information has been revised and adapted. Other sections are new. Heron is a freelance photographer and the author of other books on the subject. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)
Digital Storytelling for Brands
by Katharina Wolf Bridget TomblesonDigital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
Digital Storytelling for Brands
by Katharina Wolf Bridget TomblesonDigital storytelling for brands has become a non-negotiable skill in the 21st century, due to the need to connect and communicate with diverse audiences across multiple channels and platforms. The ability to understand narrative(s) is now a prerequisite for many business, communication, marketing and public relations professionals, as well as content creators and journalists. This book teaches essential skills in deconstructing the traditional narrative and how to adapt narrative to fit contemporary platforms. Co-creative methods are emphasised and provide readers with a theoretical underpinning of participatory culture, and narrative. For the first time ever, this book brings together extant arts and humanities-based models with business theory. It provides learners with a clear understanding of the creative and persuasive form of narrative within a digital context, whilst building brand. Contemporary case studies highlight challenges faced in the digital world, including implications for reputation management, considerations associated with mis- and disinformation and the crucial role of the collective narrative. A key principle guiding this book is: ‘the more digital we become, the more we crave to feel human’ and it is this very space where digital storytelling can cut through the (digital) noise to provide an authentic connection. Bridget Tombleson is an academic at Curtin University, Perth, Western Australia, with more than twenty years’ experience in public relations and the communication industry. Katharina Wolf is an Associate Professor at Curtin University in Perth, Western Australia, and Lead of the Faculty of Business and Law’s public relations program.
Digital Stractics: How Strategy Met Tactics And Killed The Strategic Plan
by Chris OutramIn the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.
Digital Stractics: How Strategy Met Tactics and Killed the Strategic Plan
by Chris OutramIn the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups.As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.