- Table View
- List View
Design Science Research. Cases (Progress in IS)
by Jan Vom Brocke Alan Hevner Alexander MaedcheDesign Science Research is a powerful paradigm enabling researchers to make important contributions to society and industry. Simply stated, the goal of DSR is to generate knowledge on how to find innovative solutions to important problems in the form of models, methods, constructs and instantiations. Over the past 20 years, the design science research (DSR) paradigm has developed into an established paradigm in Information Systems Research and it is of strong uptake in many other disciplines, including Management Science and Computer Science. This book provides a collection of twelve DSR cases, presented by experienced researchers in the field. It offers readers access to real-world DSR studies, together with the authors’ reflections on their research processes. These cases will support researchers who want to engage in DSR, and represent a valuable addition to existing introductions to DSR methods and processes. Readers will learn from the hands-on experiences of respected experts who have conducted extensive DSR in a range of application contexts.
Design Science Research Methodology: Theory Development from Artifacts
by José Osvaldo De SordiThis book addresses the science of artificial and design theory in the context of the scientific research development environment. The author discusses the concepts, activities and techniques associated with the emerging methodology Design Science Research (DSR). Further, he examines the main challenges for its implementation, based on an analysis of the DSR literature, variations of DSR (i.e. Action Design Research, and Grounded Design), and the applicability of DSR in various disciplines related to innovation, both within and outside of the professional school. As a result, this book goes beyond conceptual issues of DSR, presenting and discussing more pragmatic issues and challenges faced by researchers. Design Science Research Methodology offers researchers in a variety of disciplines an examination of the various phases of scientific research development and communication.
Design Social Change: Take Action, Work toward Equity, and Challenge the Status Quo (Stanford d.school Library)
by Lesley-Ann Noel Stanford d.schoolDiscover design strategies for using your own unique social identities and experiences as inspiration to challenge the status quo and create the kind of lasting change that leads to greater equity and social justice, from Stanford University's d.school.Who are you? What motivates you as a changemaker? What forces are preventing you (and others) from thriving? These questions are essential to the work of creating social change, and they are exactly what Design Social Change asks you to explore.Designer and design educator Lesley-Ann Noel shares the essential design strategies for making a lasting impact. This work starts with knowing yourself and builds outward into making change in your community and the larger world. Design Social Change gives you tools to tailor your approach to design, taking into account your history, personality, ethics, and goals for a better future.The strategies for change are based on equity and fairness, understanding your own role in these systems of both justice and inequity. These strategies demonstrate how to use anger, joy, and empathy as inspiration for understanding what people need to thrive. Using the tools of design, these new approaches will help you craft projects that are relevant to you and create more just, equitable futures. The time is always right to work toward a fair and just society.
Design Sprint: A Practical Guidebook for Building Great Digital Products
by Trace Wax C. Todd Lombardo Richard BanfieldWith more than 500 new apps entering the market every day, what does it take to build a successful digital product? You can greatly reduce your risk of failure with design sprints, a process that enables your team to prototype and test a digital product idea within a week. This practical guide shows you exactly what a design sprint involves and how you can incorporate the process into your organization.Design sprints not only let you test digital product ideas before you pour too many resources into a project, they also help everyone get on board--whether they're team members, decision makers, or potential users. You'll know within days whether a particular product idea is worth pursuing.Design sprints enable you to:Clarify the problem at hand, and identify the needs of potential usersExplore solutions through brainstorming and sketching exercisesDistill your ideas into one or two solutions that you can testPrototype your solution and bring it to lifeTest the prototype with people who would use it
Design Strategy: Challenges in Wicked Problem Territory (Design Thinking, Design Theory)
by Nancy C. RobertsA new approach to addressing the contemporary world&’s most difficult challenges, such as climate change and poverty.Conflicts over &“the problem&” and &“the solution&” plague the modern world and land problem solvers in what has been called &“wicked problem territory&”—a social space with high levels of conflict over problems and solutions. In Design Strategy, Nancy C. Roberts proposes design as a strategy of problem solving to close the gap between an existing state and a desired state. Utilizing this approach, designers and change agents are better able to minimize self-defeating conflicts over problems and solutions, break the logjam of opposition, and avoid the traps that lock problem solvers into a never-ending cycle of conflict.Design as a field continues to grow and evolve, but Design Strategy focuses on three levels of design where &“wicked problems&” tend to lurk—strategic design (of private and public organizations), systemic design (of networked and overlapping economic, technical, political, and social subsystems), and regenerative design (of life-giving realignment between humanity and nature). Within this framework, Roberts presents refreshingly interdisciplinary case studies that integrate theory and practice across diverse fields to guide professionals in any domain—from business and nonprofit organizations to educational and healthcare systems—and finally offers hope that humanity can tackle the existential challenges we face in the twenty-first century.
Design Structure Matrix Methods and Applications (Engineering Systems)
by Steven D. Eppinger Tyson R. BrowningAn introduction to a powerful and flexible network modeling tool for developing and understanding complex systems, with many examples from a range of industries.Design structure matrix (DSM) is a straightforward and flexible modeling technique that can be used for designing, developing, and managing complex systems. DSM offers network modeling tools that represent the elements of a system and their interactions, thereby highlighting the system's architecture (or designed structure). Its advantages include compact format, visual nature, intuitive representation, powerful analytical capacity, and flexibility. Used primarily so far in the area of engineering management, DSM is increasingly being applied to complex issues in health care management, financial systems, public policy, natural sciences, and social systems. This book offers a clear and concise explanation of DSM methods for practitioners and researchers.
The Design Student's Journey: understanding How Designers Think
by Bryan LawsonBeing a professional designer is one of the most intellectually rewarding careers. Learning to become a designer can be tremendous fun but it can also be frustrating and at times painful. What you have to do to become a designer is not often clearly laid out and can seem mysterious. Over the past 50 years or so we have discovered a great deal about how designers think. This book relies upon that knowledge but presents it in a way specifically intended to help the student and perhaps the teacher. Bryan Lawson’s classic book How Designers Think has been in print since 1980 and has gone through four editions to keep it up to date. This book can be seen as a companion volume for the design student.
Design Technology and Digital Production: An Architecture Anthology
by Gabriel EsquivelThis book is a rigorous account of architecture’s theoretical and technological concerns over the last decade. The anthology presents projects and essays produced at the end of the first digital turn and the start of the second digital turn. This anthology engages and deploys a variety of discourses, topics, criteria, pedagogies, and technologies, including some of today’s most influential architects, practitioners, academics, and critics. It is an unflinchingly rigorous and unapologetic account of architecture’s disciplinary concerns in the last decade. This is a story that has not been told; in recent years everything has been refracted through the prism of the post-digital generation.Design Technology and Digital Production illustrates the shift to an architectural world where we can learn with and from each other, develop a community of new technologies and embrace a design ecology that is inclusive, open, and visionary. This collection fosters a sense of shared experience and common purpose, along with a collective responsibility for the well-being of the discipline of architecture as a whole.
Design Technology in Contemporary Architectural Practice
by Dominik HolzerDesign Technology in Contemporary Architectural Practice lifts the curtain to unveil how eleven world-leading design studios integrate technology (such as computational design, BIM, and digital fabrication) as part of their day-to-day design exploration and delivery. Via first-hand accounts, the book offers rare insights about how these firms apply technology to purposefully disrupt and support their creative design processes in order to then explore how technology can be integrated on an organisational level. The resulting practice stories are loosely tied to four chapters that discuss how Design Technology corresponds to studio culture, collaboration and delivery protocols, business opportunities, knowledge sharing, staff empowerment, and more. The author is less interested in presenting the latest and greatest tools than in focusing on cultural and organisational challenges and opportunities. This book benefits both the professional market (such as design firms reflecting on their technology use), as well as the academic context (with its critical reflection on the interface between design process and technology support). Stories from the following design firms are included: Coop Himmelb(l)au Foster + Partners Bjarke Ingels Group (BIG) Zaha Hadid Architects Diller Scofidio + Renfo Heatherwick Studio Morphosis Architects SO-IL Woods Bagot Herzog & de Meuron LASSA
Design that Scales: Creating a Sustainable Design System Practice
by Dan MallAfter years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful. "Dan's book is a game–changer for our approach to design systems, leading to significant changes at my company, making it a must–read for streamlining anyone’s complex design systems!" —Nadine Sarraj, Product Designer, 365 Retail Markets Who Should Read This Book? People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren't sure how to do it. People who have designed web forms and tables, but don't know what’s next. Takeaways - A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system. - See how the ecosystem of a design system works in order to understand the context for success. - Figure out where the people involved in a design system fit and how they can best collaborate. - Learn the metrics for success within a design system and how to measure them. - Determine the best techniques for marketing your design system to stakeholders. - Learn what guidance and relationships are crucial for a design system to succeed. - See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.
Design Thinking (Routledge-Noordhoff International Editions)
by Teun den DekkerThis book is not just for reading. Design Thinking is something you need to actually do. Reading about design thinking will increase your knowledge, but by doing it, you will learn what design thinking can mean for you, in your studies and your work. In this book we encourage you to take action: design thinking by doing. Since the end of the last millennium, design thinking has received an increasing amount of attention from the business community, social organizations, universities and colleges.Organizations are confronted with complex problems and issues that are no longer self-containe, clear or easy to define. The creative solution strategy offered by design thinking appears to be increasingly needed to adequately respond to the questions, wishes and needs of customers and society as a whole. This book unravels the thinking and working process of design thinking and offers practical tools for getting started. The author approaches design thinking in four chapters, from different perspectives: as a way of thinking, a way of working, a project approach and a tool box.Design thinking is a way of thinking answers the questions: How do design thinkers approach problems and challenges? Which six fundamental attitudes do they use and what do you need to know in order to use them? Design thinking is a way of working answers questions such as: What phases and milestones does the design process distinguish? What is the difference between the more structured design process and the ‘messy’ cycle of design thinking? Because you learn design thinking by doing, you will practice this in Design thinking is a project approach.Finally, in the last chapter Design thinking is a tool box, the methods and tools that you use in a design project will be discussed. This international edition of Design Thinking is written for students and workers who want to apply design thinking to tackle challenges, problems or complex (social) issues in a different, practical way within their own professional practice.
Design Thinking: Beyond the Sticky Notes
by Devyani M. LalDesign thinking may forever remain as Ideo’s original creative solution to innovation but today it has been popularly adopted by Apple, Google, Samsung and the GEs of the world as a go to mantra for business growth. While Ideo and other Silicon Valley experts have always been emulated for their unique thinking, the dynamic variables of Indian industry such as its competitive economy, evolving demographics, tastes and preferences prove that prescribed design thinking models do not always provide absolute solutions. Design Thinking: Beyond the Sticky Note showcases that design is much more than developing aesthetically appealing products. It discusses various philosophies of design in today’s context such as design for debate, design for growth, design for social impact, human-centered design and mindful design. The book captures the views of design practitioners working in organizations like BYJU’S, Microsoft, Zoom, Rovio Entertainment, Google and Palantir Technologies. Design thinking is not limited to a position, profession or specialization. It is for everyone! The book incorporates evolved tools of design thinking which allows the creation and validation of design solutions focusing on user needs. In addition, this book highlights the shift in design from industrial product design to systems thinking through examples of technology and data driven aspects of design. It will be an insightful and useful read for design practitioners and thinkers in India as well as for industry professionals who would like to learn, use and apply the design thinking approach in daily and professional lives.
Design Thinking: Integrating Innovation, Customer Experience, and Brand Value
by Thomas LockwoodThis thought-provoking and inspirational book covers such topics as: developing a solid creative process through "Visual Reflection Notebooks” and "Bring Play to Work”; understanding the artist’s unique identity in relation to the larger culture; building systems of support and collaboration; explaining how an artist’s needs and passions can lead to innovation and authenticity; using language to inspire visual creativity; responding to the Internet and changing concepts of what is public and private; and accepting digression as a creative necessity. Through the exercises and techniques outlined in Art Without Compromise*, the reader will develop new confidence to pursue individual goals and inspiration to explore new paths, along with motivation to overcome creative blocks. With a revised understanding of the relevance in their own work within the sphere of contemporary culture, the artist will come away with a clearer perspective on his or her past and future work and a critical eye for personal authenticity.
Design Thinking: New Product Development Essentials from the PDMA
by Michael G. Luchs Scott Swan Abbie GriffinDevelop a more systematic, human-centered, results-oriented thought process Design Thinking is the Product Development and Management Association's (PDMA) guide to better problem solving and decision-making in product development and beyond. The second in the New Product Development Essentials series, this book shows you how to bridge the gap between the strategic importance of design and the tactical approach of design thinking. You'll learn how to approach new product development from a fresh perspective, with a focus on systematic, targeted thinking that results in a repeatable, human-centered problem-solving process. Integrating high-level discussion with practical, actionable strategy, this book helps you re-tool your thought processes in a way that translates well beyond product development, giving you a new way to approach business strategy and more. Design is a process of systematic creativity that yields the most appropriate solution to a properly identified problem. Design thinking disrupts stalemates and brings logic to the forefront of the conversation. This book shows you how to adopt these techniques and train your brain to see the answer to any question, at any level, in any stage of the development process. Become a better problem-solver in every aspect of business Connect strategy with practice in the context of product development Systematically map out your new product, service, or business Experiment with new thought processes and decision making strategies You can't rely on old ways of thinking to produce the newest, most cutting-edge solutions. Product development is the bedrock of business —whether your "product" is a tangible object, a service, or the business itself — and your approach must be consistently and reliably productive. Design Thinking helps you internalize this essential process so you can bring value to innovation and merge strategy with reality.
Design Thinking: How Thinking Like a Designer Can Create Sustainable Advantage
by Roger L. MartinDesigners tend to actively look for new data points, challenge prevailing wisdom, and wonder about possible new worlds. However, to many middle managers, asking them to think like a designer is tantamount to asking them to be less productive and more subversive and flaky. For many leaders, the risk of breaking with time-tested data and experience in favor of innovation is too great. But for design-thinking expert Roger Martin, the real danger to the corporation is to maintain an environment that is hostile to creativity, leaving it at the mercy of competitors who look upstream to find unprecedented solutions to business problems. In this chapter, he explains why embracing abductive reasoning--a skill exhibited by the most imaginative designers--alongside more traditional inductive and deductive models is in the best interest of organizations that want to prosper from design thinking, and individuals who want to be design thinkers. The case of RIM--creator of the Blackberry--is examined. This chapter was originally published as Chapter 3 of "The Design of Business: Why Design Thinking Is the Next Competitive Advantage."
Design Thinking
by Hasso Plattner Larry Leifer Christoph Meinel"Everybody loves an innovation, an idea that sells." But how do we arrive at such ideas that sell? And is it possible to learn how to become an innovator? Over the years Design Thinking - a program originally developed in the engineering department of Stanford University and offered by the two D-schools at the Hasso Plattner Institutes in Stanford and in Potsdam - has proved to be really successful in educating innovators. It blends an end-user focus with multidisciplinary collaboration and iterative improvement to produce innovative products, systems, and services. Design Thinking creates a vibrant interactive environment that promotes learning through rapid conceptual prototyping. In 2008, the HPI-Stanford Design Thinking Research Program was initiated, a venture that encourages multidisciplinary teams to investigate various phenomena of innovation in its technical, business, and human aspects. The researchers are guided by two general questions: 1. What are people really thinking and doing when they are engaged in creative design innovation? How can new frameworks, tools, systems, and methods augment, capture, and reuse successful practices? 2. What is the impact on technology, business, and human performance when design thinking is practiced? How do the tools, systems, and methods really work to get the innovation you want when you want it? How do they fail? In this book, the researchers take a system's view that begins with a demand for deep, evidence-based understanding of design thinking phenomena. They continue with an exploration of tools which can help improve the adaptive expertise needed for design thinking. The final part of the book concerns design thinking in information technology and its relevance for business process modeling and agile software development, i.e. real world creation and deployment of products, services, and enterprise systems.
Design Thinking: A Guide to Creative Problem Solving for Everyone
by Andrew PressmanDesign thinking is a powerful process that facilitates understanding and framing of problems, enables creative solutions, and may provide fresh perspectives on our physical and social landscapes. Not just for architects or product developers, design thinking can be applied across many disciplines to solve real-world problems and reconcile dilemmas. It is a tool that may trigger inspiration and the imagination, and lead to innovative ideas that are responsive to the needs and issues of stakeholders. Design Thinking: A Guide to Creative Problem Solving for Everyone will assist in addressing a full spectrum of challenges from the most vexing to the everyday. It renders accessible the creative problem-solving abilities that we all possess by providing a dynamic framework and practical tools for thinking imaginatively and critically. Every aspect of design thinking is explained and analyzed together with insights on navigating through the process. Application of design thinking to help solve myriad problems that are not typically associated with design is illuminated through vignettes drawn from such diverse realms as politics and society, business, health and science, law, and writing. A combination of theory and application makes this volume immediately useful and personally relevant.
Design Thinking and Innovation at Apple
by Stefan Thomke Barbara FeinbergDescribes Apple's approach to innovation, management, and design thinking. For several years, Apple has been ranked as the most innovative company in the world, but how it has achieved such success remains mysterious because of the company's obsession with secrecy. This note considers the ingredients of Apple's success and its quest to develop, in the words of CEO Steve Jobs, insanely great products. Focuses on: 1) design thinking; 2) product development strategy and execution; 3) CEO as chief innovator; and 4) bold business experimentation.
Design Thinking as a Strategic Approach to E-Participation: From Current Barriers to Opportunities (SpringerBriefs in Applied Sciences and Technology)
by Ilaria Mariani Marzia Mortati Francesca Rizzo Alessandro DesertiThis open access book examines how the adoption of Design Thinking (DT) can support public organisations in overcoming some of the current barriers in e-participation. Scholars have discussed the adoption of technology to strengthen public engagement through e-participation, streamline and enhance the relationship between government and society, and improve accessibility and effectiveness. However, barriers persist, necessitating further research in this area. By analysing e-participation barriers emerging from the literature and aligning them with notions in the DT literature, this book identifies five core DT practices to enhance e-participation: (i) Meaning creation and sense-making, (ii) Publics formation, (iii) Co-production, (iv) Experimentation and prototyping, and (v) Changing organisational culture. As a result, this book provides insights into enhancing tech-aided public engagement and promoting inclusivity for translating citizen input into tangible service implementations. The book triangulates qualitative analysis of relevant literature in the fields of e-participation and DT with knowledge from European projects experimenting with public participation activities implying experimentation with digital tools. This research aims to bridge the gap between theoretical frameworks and practical application, ultimately contributing to more effective e-participation and digital public services.
Design Thinking at Work: How Innovative Organizations are Embracing Design
by David DunneThe result of extensive international research with multinationals, governments, and non-profits, Design Thinking at Work explores the challenges organizations face when developing creative strategies to innovate and solve problems. Noting how many organizations have embraced "design thinking" as a fresh approach to a fundamental problem, author David Dunne explores in this book how this approach can be applied in practice. Design thinkers constantly run headlong into challenges in bureaucratic and hostile cultures. Through compelling examples and stories from the field, Dunne explains the challenges they face, how the best organizations, including Procter & Gamble and the Australian Tax Office, are dealing with these challenges, and what lessons can be distilled from their experiences. Essential reading for anyone interested in how design works in the real world, Design Thinking at Work challenges many of the wild claims that have been made for design thinking, while offering a way forward.
Design Thinking Business Analysis: Business Concept Mapping Applied
by Thomas FrisendalThis book undertakes to marry the concepts of "Concept Mapping" with a "Design Thinking" approach in the context of business analysis. While in the past a lot of attention has been paid to the business process side, this book now focusses information quality and valuation, master data and hierarchy management, business rules automation and business semantics as examples for business innovation opportunities. The book shows how to take "Business Concept Maps" further as information models for new IT paradigms. In a way this books redefines and extends business analysis towards solutions that can be described as business synthesis or business development. Business modellers, analysts and controllers, as well as enterprise information architects, will benefit from the intuitive modelling and designing approach presented in this book. The pragmatic and agile methods presented can be directly applied to improve the way organizations manage their business concepts and their relationships. "This book is a great contribution to the information management community. It combines a theoretical foundation with practical methods for dealing with important problems. This is rare and very useful. Conceptual models that communicate business reality effectively require some degree of creative imagination. As such, they combine the results of business analysis with communication design, as is extensively covered in this book." Dr. Malcolm Chisholm, President at AskGet.com Inc. "Truly understanding business requirements has always been a major stumbling block in business intelligence (BI) projects. In this book, Thomas Frisendal introduces a powerful technique--business concept mapping--that creates a virtual mind-meld between business users and business analysts. Frisendal does a wonderful explaining and demonstrating how this tool can improve the outcome of BI and other development projects ." Wayne Eckerson, executive director, BI Leadership Forum
Design Thinking erfolgreich anwenden: So entwickeln Sie in 7 Phasen kundenorientierte Produkte und Dienstleistungen
by Klaus Lang Daniel R.A. SchallmoDieses Buch unterstützt die kundenorientierte Entwicklung von Produkten und Dienstleistungen mit Hilfe von Design Thinking. Kundenorientierung ist ein wichtiger Erfolgsfaktor für Unternehmen, da dadurch Fehlentwicklungen und Flops vermieden werden können.Design Thinking ist eine etablierte Methode für diesen Prozess und wird mit einem anschaulichen 7-Phasen-Modell erläutert. Jede einzelne Phase wird mit ihrer Zielsetzung, den Aktivitäten, dem Input und dem Ergebnis erklärt.Das Buch richtet sich an alle, die nach einem Vorgehensmodell für Design Thinking gesucht haben und unterstützt, kundenorientierte Produkte und Dienstleistungen zu gestalten und diese in ein Geschäftsmodell zu integrieren. Die 2. aktualisierte Auflage wurde um Kurzberichte von Praktikern ergänzt. Weiterhin wurde die fünfte Phase um Tools für die Erstellung von Animationen, Filmen und Mockups ergänzt.
Design Thinking etablieren: So verankern Sie Design Thinking im Unternehmen – bewährtes Vorgehensmodell, Erfahrungen, Fallbeispiele
by Jürgen GehmDieses Buch zeigt, wie Design Thinking holistisch in Organisationen implementiert und angewandt werden kann und schließt damit die vorhandene Lücke in der Design-Thinking-Literatur – inklusive zahlreicher Erfahrungen. Um Design Thinking (DT) ist in den letzten Jahren ein regelrechter Hype entstanden. In der Praxis verkommt DT mitunter als bloßes „Workshopvehikel“. Obwohl DT so leistungsstark ist, werden die Potentiale für das gesamte Unternehmen oft nicht ausgeschöpft. Der wichtigste Erfolgsfaktor für DT liegt also in seiner Anwendung und Implementierung. Jürgen Gehm zeigt in seinem Buch, wie diese erfolgreich gelingen kann. Dieses Buch liefert erprobte Werkzeuge zur Beantwortung folgender Fragen: Wie sieht eine Roadmap für die Einführung von DT aus? Welche Empfehlungen gibt es, den Ansatz an die Unternehmenskultur anzupassen? Welches sind die entscheidenden Erfolgsfaktoren einer erfolgreichen DT-Praxis? Last but not least: Wie kann die Transformation zu einer kundenzentrierten Organisation gelingen?Aus dem InhaltDas ist Design Thinking – eine komprimierte Anleitung.Neue Methoden und Konzepte wie CCO-Model, DTO-Matrix, DTO-Roadmap, die helfen, Design Thinking erfolgreich in Ihrer Organisation zu verankern.Wie Sie mit Design Thinking Ihre Organisation und Produktangebote noch kundenzentrierter gestalten können.So haben Unternehmen wie Bosch, Miele, Hugo Boss und SAP Design Thinking implementiert und nutzbar gemacht.
Design Thinking for Entrepreneurs and Small Businesses
by Beverly Rudkin IngleHaving met Beverly Ingle and hearing her speak about design thinking, I was enlightened and enthused. With a depth of knowledge and obvious passion for the usage of design thinking, she has already helped many business people, myself included, inject greater creativity into problem solving to deliver better results--something that is a must for left-brainers! She has an amazingly refreshing ability to create deep understanding within her audience, and a hands-on, practical approach ensures that the results are manageable and within your grasp. --Jill Robb, CEO, Ambition Digital; Belfast, United Kingdom Design Thinking for Entrepreneurs and Small Businesses: Putting the Power of Design to Work is the first book on the subject for smaller businesses. Until now, design thinking--a methodology for solving business problems and identifying opportunities--has been the playground for companies with big budgets, giving them the advantage of the innovation that comes from using the latest design thinking tools emerging from Stanford, Harvard, Northwestern, and elsewhere. Now, thanks to design thinking expert Beverly Ingle, entrepreneurs and small-business owners can make the design thinking playground their own--and on a much smaller budget. Ingle provides the tools entrepreneurs need as well as step-by-step processes that show how to use design thinking methods to transform your business and drive organizational success. Design Thinking for Entrepreneurs and Small Businesses offers just enough theory to provide you with working knowledge of design thinking, but its value lies in the practical, proven, hands-on information that you can put to use immediately. You will learn: How to incorporate design thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design thinking tools (like ideation, prototyping, and rapid branding) effectively How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers By the time you've finished reading the last chapter of Design Thinking for Entrepreneurs and Small Businesses, you will not just be thinking about producing new products and services, boosting customer service, or developing new business opportunities--you'll be doing it. Best, it'll show up in the top and bottom lines. What you'll learn How to incorporate design-thinking processes into everyday operations, and in what areas of business the approach is most valuable How to use the most prevalent and popular design-thinking tools (like ideation, prototyping, and rapid branding) effectively. How to use design thinking to identify and achieve your business goals and create new business models How to create revenue-boosting new products and services using design thinking How to improve the customer/user experience to create more loyal, profitable customers Who this book is for Entrepreneurs, and small-business owners along with their senior leadership teams. Table of Contents Introduction to Design Thinking The Role of Research in Design Thinking Designing Business Strategy Designing Live Customer Experiences Designing Digital Customer Experiences Designing Services and Service Delivery Designing Marketing Designing for Change Designing for Growth Case Studies Metrics for Design Thinking Glossary of Design Thinking Jargon Resources
Design Thinking for Food Well-Being: The Art of Designing Innovative Food Experiences
by Wided BatatHow can we design innovative food experiences that enhance food pleasure and consumer well-being? Through a wide variety of empirical, methodological, and theoretical contributions, which examine the art of designing innovative food experiences, this edited book explores the relationship between design thinking, food experience, and food well-being. While many aspects of food innovation are focused on products' features, in this book, design thinking follows an experiential perspective to create a new food innovation design logic that integrates two aspects: consumer food well-being and the experiential pleasure of food. It integrates a holistic perspective to understand how designing innovative food experiences, instead of food products, can promote healthy and pleasurable eating behaviors among consumers and help them achieve their food well-being. Invaluable for scholars, food industry professionals, design thinkers, students, and amateurs alike, this book will define the field of food innovation for years to come.