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Digital Transformation in Sales: How to Turn a Buzzword into Real Sales Practice – A 21-Step Guide
by Livia RainsbergerThis book is a practical guide to the digital transformation of sales organizations. In 21 steps, it provides an overview of the state of the art of technologies and digital sales tools and creates an understanding of what the digitization of sales is really about. The primary driver of digitization is the modern customer, and it is important to always keep him in mind throughout the entire sales strategy. The sole use of technologies and the pure digitization of processes are not enough to make an organization fit for the challenges of the modern business world. All tools and processes from positioning to customer management are explained in detail in this book and illustrated with concrete examples. What do chatbots do, what are virtual and augmented reality suitable for, and what is the benefit of rapid prototyping? Which sales activities can be supported by digitalization? The author provides answers to these and many other questions and shows how sales managers can make themselves fit for the future. With concrete tips and numerous implementation aids.
Digital Transformation in South Africa: Perspectives from an Emerging Economy (Professional Practice in Governance and Public Organizations)
by Tankiso MoloiThis book examines the adoption of digital technologies in different sectors in South Africa. The authors investigate how digital innovation impacts development in various areas in the public and private sectors. Chapters in the book cover digital transformation in authorities and government bodies and how this transforms governance, this includes digital transformation for good governance in the public sector, tax authorities, local government, and traditional authorities. The second set of chapters emphasizes the digital transformation of business corporations, such as digital transformation lessons for small businesses, digital transformation of finance, and the banking sector. Other chapters delve into enterprise processes such as auditing, corporate reporting, good corporate reputation, enterprise risk management, and marketing environment. The book will appeal to an audience of scholars and professionals wanting to understand more about the role of digital transformation in emerging economies and how innovation influences economic growth.
Digital Transformation in The Recording Industry: Evolution of Power: From The Turntable To Blockchain (Routledge Research in the Creative and Cultural Industries)
by Anna Anetta JanowskaThe recording industry has famously been transformed by technology throughout its entire history.The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors.As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.
Digital Transformation in the Cultural Heritage Sector: Challenges to Marketing in the New Digital Era (Contributions to Management Science)
by Tiziana Russo Spena Francesco BifulcoThis book devises an alternative conceptual framework to understand digital transformation in the cultural heritage sector. It achieves this by placing a high importance on the role of technology in the strategic process of modeling and developing cultural services in the digital era. The focus is on how marketing activities and customer processes are being transformed by digital technologies to create better value, which can also be communicated to customers through an engaged and personalized approach. Much of the digital debate in cultural heritage is still in infancy. Some existing studies are anecdotal and often developed within the domain of established research streams, including studies with some technological aspects addressed partially and from an episodic or periodic perspective. Moreover, the critical changes that have emerged in the cultural management landscape are yet to be highlighted. This book fills that gap and provides a perspective on the cultural heritage sector, which uses the new social and technology landscape to describe the digital transformation in cultural heritage sectors. The authors highlight an inclusive perspective that addresses marketing strategy in the digital era as a proactive, technology-enabled process by which firms collaborate with customers to jointly create, communicate, deliver, and sustain experience and value co-creation.
Digital Transformation in the Cultural and Creative Industries: Production, Consumption and Entrepreneurship in the Digital and Sharing Economy (Routledge Research in the Creative and Cultural Industries)
by Marta Massi, Marilena Vecco and Yi LinThis research-based book investigates the effects of digital transformation on the cultural and creative sectors. Through cases and examples, the book examines how artists and art institutions are facing the challenges posed by digital transformation, highlighting both positive and negative effects of the phenomenon. With contributions from an international range of scholars, the book examines how digital transformation is changing the way the arts are produced and consumed. As relative late adopters of digital technologies, the arts organizations are shown to be struggling to adapt, as issues of authenticity, legitimacy, control, trust, and co-creation arise. Leveraging a variety of research approaches, the book identifies managerial implications to render a collection that is valuable reading for scholars involved with arts and culture management, the creative industries and digital transformation more broadly.
Digital Transformation in the Recording Industry: Evolution of Power: From The Turntable To Blockchain (Routledge Research in the Creative and Cultural Industries)
by Anna Anetta JanowskaThe recording industry has famously been transformed by technology throughout its entire history. The book presents an analysis of these changes using Porter's five forces model. The author highlights the evolution of buyers' and suppliers' power, the emergence of new competitors, product innovation and rivalry between companies in the industry driven by economic, political, social and legal factors. As an early mover in the social diffusion of copyright-sensitive content, the recording industry reflected in this book serves as an important reference for the analysis of other cultural and creative sectors.
Digital Transformation in the Viral Age: 21st Workshop on e-Business, WeB 2022, Copenhagen, Denmark, December 10, 2022, Revised Selected Papers (Lecture Notes in Business Information Processing #508)
by Abhishek Kathuria Kexin Zhao Prasanna P. Karhade Devina ChaturvediThis book constitutes revised selected papers from the 21st Workshop on e-Business, WeB 2022, which took place virtually on December 10, 2022. The purpose of WeB is to provide a forum for researchers and practitioners to discuss findings, novel ideas, and lessons learned to address major challenges and map out the future directions for e-Business. The WeB 2022 theme was “Digital Transformation in the Viral Age”. The 8 full papers included in this volume were carefully reviewed and selected from a total of 31 submissions. They focus on issues, opportunities, and solutions related to e-business, digital transformation, and IT-enabled recovery in the viral age.
Digital Transformation of Collaboration: Proceedings of the 9th International COINs Conference (Springer Proceedings in Complexity)
by Peter A. Gloor Francesca Grippa Aleksandra PrzegalinskaThis proceedings is focused on the emerging concept of Collaborative Innovation Networks (COINs). COINs are at the core of collaborative knowledge networks, distributed communities taking advantage of the wide connectivity and the support of communication technologies, spanning beyond the organizational perimeter of companies on a global scale. The book presents the refereed conference papers from the 7th International Conference on COINs, October 8-9, 2019, in Warsaw, Poland. It includes papers for both application areas of COINs, (1) optimizing organizational creativity and performance, and (2) discovering and predicting new trends by identifying COINs on the Web through online social media analysis. Papers at COINs19 combine a wide range of interdisciplinary fields such as social network analysis, group dynamics, design and visualization, information systems and the psychology and sociality of collaboration, and intercultural analysis through the lens of online social media. They will cover most recent advances in areas from leadership and collaboration, trend prediction and data mining, to social competence and Internet communication.
Digital Transformation of Industry: Continuing Change (Decision Engineering)
by John StarkThis graduate textbook is focused on digital transformation. It answers key questions regarding: which technologies can be used to transform an organisation, which activities within an organisation can be transformed, and what the aim of digital transformation should be.The content is divided into three main parts, the first of which offers an introduction to the topic, highlights fundamental examples of digital transformation, defines the terminology, and enables readers to quickly understand the main components of digital transformation. The second part of the book addresses examples of digital transformation from several industries, including:government; finance; health; manufacturing; and education. The third and final section of the book describes the activities and processes within a typical digital transformation programme. The pedagogical approach to the process makes the book beneficial to both students who have never been involved in such a programme and practitioners who plan to implement digital transformation in their organisation.
Digital Transformation of Industry: Continuing Change (Decision Engineering)
by John StarkThis graduate textbook is focused on digital transformation. It answers key questions regarding: which technologies can be used to transform an organisation, which activities within an organisation can be transformed, and what the aim of digital transformation should be. Now fully updated and expanded in this second edition, the content is divided into three main parts, the first of which offers an introduction to the topic, highlights fundamental examples of digital transformation, defines the terminology, and enables readers to quickly understand the main components of digital transformation. The second part of the book addresses examples of digital transformation from several industries, including: government; finance; health; manufacturing; and education. The third and final section of the book describes the activities and processes within a typical digital transformation programme. The pedagogical approach to the process makes the book beneficial to both students who have never been involved in such a programme and practitioners who plan to implement digital transformation in their organisation.
Digital Transformation of Multidisciplinary Design Firms: A Systematic Analysis-Based Methodology for Organizational Change Management (SpringerBriefs in Applied Sciences and Technology)
by Marcella M. BonanomiThis book analyzes the process-oriented and organizational changes related to the digital transformation of multidisciplinary design firms. Based on this it proposes a systematic analysis-based methodology for change management, which consists of two distinct, but complementary components: a framework and a set of analysis methods. It particularly focuses on the relationship between the new paradigms, perspectives, and context of change related to digital transformation. The proposed framework combines these three elements in order to identify and address areas of investigation concerning process-oriented and organizational changes in the context of digital transformation, and also quantitatively and qualitatively assesses these changes in practice. This book offers the first comprehensive review of change management and digital practice, and includes case studies to enhance readers’ understanding of change management in the context of the digitalization. As such it is of interest to both industry practitioners and researchers.
Digital Transformation of Performing Arts: Trends in the Classical Music Industry (Routledge Focus on Business and Management)
by Salvino A. SalvaggioIn the wake of the COVID-19 pandemic, a combination of hybrid working and cultural consumption, alongside shifting audience tastes, performing arts organisations are dealing with significant challenges around digital transformation (DT). This book explores the DT of performing arts, taking readers on a journey through classical orchestras as illustrative examples.From reimagining audience engagement to revolutionising operations, the book examines how emerging technologies like AI, VR, and blockchain are reshaping the cultural landscape. Through case studies of successful digital initiatives and analysis of critical success factors, readers will gain practical strategies for navigating this complex transition. The author emphasises that successful DT hinges on a clear, comprehensive strategy and a sharp implementation roadmap. Key challenges addressed include balancing tradition with innovation, ethical considerations, and financial sustainability. Notably, the book features numerous summary tables that serve as actionable templates, providing readers with ready-to-use tools to support their own DT efforts. With a forward-looking perspective, the book also explores future trends and research directions.This concise book synthesises fragmented research and practical insights to provide a readable overview for scholars, students, and reflective practitioners. It will also be of value for arts administrators, performers, and cultural policymakers across various disciplines.
Digital Transformation of Private Equity in China (Contributions to Finance and Accounting)
by Dawei Zhao Ruihui XuThis book studies and discusses the current situation and development trend of technology application in the private equity industry of China. This book provides answers to the following questions that are critical concerns of the industry. For applications of technologies in enhancing financial service quality and efficiency, how to introduce digital technologies into the business innovation and operation management process of the private equity industry? How can digital technology be used to promote the comprehensive digital transformation of the private equity industry? For regulation of the private equity industry, how to utilize digital technology to improve the regulatory means and tools of the private equity industry. How to use digital technology to prevent the risk of the private equity industry? The answers to the questions have theoretical significance and practical value for healthy development and supervision of private equity industry in China. China’s private equity industry has made significant progress and attained remarkable achievements after more than 30 years of development, especially with the advancement of China’s capital market reform. This book provides an overview of the private equity industry and a study of digital technology applications such as the Internet, big data, artificial intelligence, and blockchain. It is a valuable reference for researchers and practitioners in related fields, and it also sheds light on technology applications for practitioners and financial regulators in the private equity industry in China.
Digital Transformation of SME Marketing Strategies: Innovating for the 4.0 Era
by Riccardo Rialti Lamberto ZolloSMEs represent more than 95% of businesses operating in global markets. These businesses are the fabric of any economic system both in developed and emerging countries, and are the main constituents of any global supply chain throughout the world. However, research on new 4.0 marketing strategies for this kind of businesses has been largely neglected. Extant literature mostly neglects, or fails to articulate the importance of emerging technology such as Big Data, Artificial Intelligence and VR/AR for SMEs. Building on that, this book reviews existing literature on innovation and new technology in marketing for SMEs, what they could do and should avoid. Then, presenting multiple case study from SMEs operating in diverse industries (fashion and design, food and wine, financial services), it develops a practical strategic framework that could be used by SMEs wishing to effectively innovate their marketing strategies in our contemporary digital era. It will be an essential resource for students and researchers of marketing, innovation and industry 4.0.
Digital Transformation of Socio-Economic and Technical Systems: Theory and Practice (Lecture Notes in Networks and Systems #1309)
by Angi Skhvediani Mariana Mateeva Petrova Anastasia KulachinskayaIn the theoretical field, this book presents innovative concepts and models that elucidate the dynamics and implications of digitalization across diverse socio-economic systems. Additionally, from a practical perspective, the book offers real-world examples and case studies that illustrate successful strategies for implementing digital technologies and their contributions to the sustainable development of various industries. In recent years, digital economy has become a key driver, which fosters growth of various systems. The COVID-19 pandemic has additionally boosted this process and resulted in higher effectiveness of both formal and informal institutes, structural changes on labour market, new opportunities for social mobility, new markets, new forms of interaction between government, individuals, and enterprises. On the other hand, these processes entailed significant challenges among which are digital divide, cyber security, high costs of process digitalization, etc. This book is designed for researchers, educators, students, and practitioners interested in acquiring profound insights into the contemporary processes of digital transformation and their impact on socio-economic and technical systems.
Digital Transformation of the Financial Industry: Approaches and Applications (Contributions to Finance and Accounting)
by Slađana Benković Aleksandra Labus Miloš MilosavljevićThis book presents a collection of state-of-the-art research findings on the digital transformation of financial services. Digitalization has fundamentally changed financial services and has a tendency to reshape the landscape of the financial industry in an unprecedented manner. Over the last ten years, the development of new financial technologies has contributed to the creation of new business and organizational models, along with new approaches to service delivery. By encompassing significant conceptual contributions, innovations in methods and techniques, and by delineating the main applications of digital transformation in Central and Eastern Europe (CEE), the volume extends current knowledge on digital transformation in the financial industry. The book is divided into two parts. The first part provides a social-science perspective on digital transformation in the financial industry. The second part provides the most recent evidence on how financial technologies are transforming financial services on the markets, and how the adoption of modern information technologies fosters setting up new financial services. Further, this part outlines new approaches to digital transformation in the financial industry.This book will appeal to students, scholars, and researchers of finance, monetary economics, and business, as well as practitioners interested in a better understanding of the digital transformation of financial services, new financial technologies, and innovations in finance.
Digital Transformation of the Hotel Industry: Theories, Practices, and Global Challenges (Tourism, Hospitality & Event Management)
by Rui Pedro Marques Jorge MarquesThe hotel industry has gone through important transformations, not only in terms of management and operation but also in terms of interaction with consumers. Technological development and adaptation to the digital era have been one of the greatest challenges for hotels. This book aims to fill the gap in the literature in this specific area of the tourism sector and contribute to a better understanding of trends and challenges in the hotel industry on a global scale.
Digital Transformation towards Smart Steel Manufacturing: A Framework for Steel Enterprises in Poland
by Bożena GajdzikThis book presents the impact of digital transformation and other megatrends on the steel industry, focusing on the digitization of processes, and the automation and robotization of operations in steel companies. Technological innovations in the steel industry are presented, as well as the changes taking place within the supply chains An essential part of the book is the results of direct research, which deal with the transformation of enterprises to smart steel manufacturing. The research was done on the Polish steel market, which is an open market with foreign capital. Exploring a sample of representatives of steel companies that serve both domestic and foreign markets, this book discusses the implementation of the pillars of Industry 4.0 as well as the strategic transformation of the steel industry.
Digital Transformation, Artificial Intelligence and Society: Opportunities and Challenges (Frontiers of Artificial Intelligence, Ethics and Multidisciplinary Applications)
by Ajit Kumar Verma Sachin Kumar Amna MirzaThis book examines the fundamental concepts and principles of digital transformation and AI, including their historical development, and underlying technologies, and analyzes the opportunities arising from digital transformation and AI in different sectors, such as healthcare, finance, education, transportation, and governance. It provides a comprehensive overview of digital transformation and AI technologies and their current state of implementation. It also explores the potential challenges and risks associated with digital transformation and AI, including ethical considerations, job displacement, privacy concerns, biases, impact on inequality, social interactions, and the overall well-being of individuals and communities. Additionally, the books provides and discusses policy and regulatory frameworks that can effectively address the opportunities and challenges posed by digital transformation and AI leading to responsible AI. It also delves into impact of automation on the job market and workforce. The book concludes by proposing potential strategies for navigating opportunities and challenges of digital transformation and AI integration. It emphasizes the need for interdisciplinary collaboration among stakeholders, including policymakers, industry leaders, academia, and civil society, to develop a comprehensive approach towards harnessing the full potential of digital transformation and AI and associated technologies. The book employs a multidisciplinary approach, drawing from various fields such as computer science, sociology, philosophy, political science, economics, law and governance. It combines theoretical analysis, empirical case studies, and expert perspectives to provide a holistic view of the subject matter. This book caters to a diverse audience, including students, researchers, academics, policymakers, industry professionals, and technology enthusiasts. It provides a valuable resource for those seeking a comprehensive understanding ofthe opportunities and challenges arising from the integration of digital transformation and AI in society.
Digital Transformation, Perspective Development, and Value Creation: Research Case Studies (Routledge Advances in Management and Business Studies)
by Małgorzata PańkowskaThis edited collection aims to provide relevant theoretical frameworks and the latest empirical research findings in the area of business management. It covers case studies provided by teachers visiting the University of Economics in Katowice, Poland, within Erasmus and CEEPUS Programmes. Over 12 years, approximately 25 teachers have been coming year by year to Katowice, presenting their monographic lectures and participating in seminars on their research results and educational achievements. This book contains descriptions of case studies, elaborated by Erasmus and CEEPUS teachers, illustrating that the case study is a method of research as well as a method applied in education and emphasizing the value of qualitative methods by example of case studies. The key benefit of qualitative research is that it allows a researcher to perceive and understand context within which decisions and actions take place. Hence, to understand peoples’ motivations, their reasons, their actions, and the context for their beliefs and actions, qualitative research is the best route. Assuming that business organizations as well as individuals are entirely linked together via the Internet, a new approach to business communication and marketing, business modelling and management are developed to reveal an increase of business synergy effects, the alignment of information and communication technologies (ICT) and business and social value creation, as well as sustainability and environment protection. Through this book, readers have an opportunity to learn about relevance and rigor in qualitative research and how the case study can be applied in various organizational contexts.
Digital Transformation: 13th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2021, Sopot, Poland, September 23, 2021, Proceedings (Lecture Notes in Business Information Processing #429)
by Stanisław Wrycza Jacek MaślankowskiThis book constitutes the refereed proceedings of the 13th PLAIS EuroSymposium 2021 which was held in Sopot, Poland, on September 23, 2021. The objective of the PLAIS EuroSymposium 2021 is to promote and develop high quality research on all issues related to digital transformation. It provides a forum for IS researchers and practitioners in Europe and beyond to interact, collaborate, and develop this field. The 10 papers presented in this volume were carefully reviewed and selected from 34 submissions. They were organized in topical sections named: digital enterprises; smart cities; digital education; and innovative methods in data and process analysis.
Digital Transformation: 14th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2022, Sopot, Poland, December 15, 2022, Proceedings (Lecture Notes in Business Information Processing #465)
by Paulo Rupino da Cunha Jacek Maślankowski Bartosz MarcinkowskiThis book constitutes the refereed proceedings of the 14th PLAIS EuroSymposium 2022 which was held in Sopot, Poland, on December 15, 2022. The objective of the PLAIS EuroSymposium is to promote and develop high quality research on all issues related to digital transformation. It provides a forum for IS researchers and practitioners in Europe and beyond to interact, collaborate, and develop this field. The leading topic for the EuroSymposium this year was “Digital Transformation”. The 8 papers presented in this volume were carefully reviewed and selected from 23 submissions. They were organized in topical sections named: artificial intelligence; creativity and innovations; big data, internet of things and blockchain technologies.
Digital Transformation: 15th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2023, Sopot, Poland, September 28, 2023, Proceedings (Lecture Notes in Business Information Processing #495)
by Paulo Rupino da Cunha Jacek Maślankowski Bartosz MarcinkowskiThis book constitutes the proceedings of the 15th PLAIS EuroSymposium on Digital Transformation, PLAIS EuroSymposium 2023, which took place in Sopot, Poland, in September 2023. The primary objective of the PLAIS EuroSymposium 2023 was to foster discussions on general issues pertaining to digital transformation and related topics. The papers selected this year are related to the use of machine learning, internet of things and social media. The 7 full papers included in this volume were carefully reviewed and selected from a total of 22 submissions.
Digital Transformation: 16th Workshop On E-business, Web 2017, Seoul, South Korea, December 10, 2017, Revised Selected Papers (Lecture Notes in Business Information Processing #328)
by Han Zhang Michael J. Shaw Ming Fan Wooje Cho Byungjoon YooThis book constitutes revised selected papers from the 16th Workshop on e-Business, WeB 2017, which took place in Seoul, South Korea, in December 2017. The purpose of WeB is to provide an open forum for e-Business researchers and practitioners world-wide, to share topical research findings, explore novel ideas, discuss success stories and lessons learned, map out major challenges, and collectively chart future directions for e-Business. The WeB 2017 theme was “Digital transformation: challenges and opportunities”. The 11 papers presented in this volume were carefully reviewed and selected from 43 submissions. These are original research articles with a broad coverage of behavioral issues on consumers, citizens, businesses, industries and governments, ranging from technical to strategic issues.
Digital Transformation: A Business Imperative (Advances in Emerging Markets and Business Operations)
by Edited by Abhishek Behl and Brinda SampatDigitization, with the help of artificial intelligence, machine learning, social media, and cloud adoption, has significantly transformed industries and helped companies accelerate, grow, and have a competitive edge. This book discusses how digital transformation can help organizations achieve growth and explores the challenges of using emerging technologies.Digital disruption has a significant effect on how businesses operate. Organizations must follow a strategic approach while on the path to digital transformation as their technology and operational decisions must be aligned. This volume provides a roadmap for businesses to adopt digital solutions and systems in all aspects of a company’s functioning. With case-based examples, the book demonstrates how organizations globally use digital technologies to enhance their business operations; examines strategies that work and those that do not; highlights lessons organizations can learn from the success and failures of digitization; and looks at the perils of using such technology, which can often also endanger the organization's functioning and raise consumer privacy concerns.Part of the Advances in Emerging Markets and Business Operations series, this volume includes examples and best practices from companies that provide a framework for designing a digital strategy. It will be useful for students and researchers of business studies, management studies, human resources, organization studies, IT management, and information and communication. It will also be of interest to organizations and managers.